Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

In connection with Schibsted's option scheme for key personnel, 7,500 options
with the right to acquire 9,420 shares were exercised on 21 December 2010 at
price NOK 142.80 per share.

After the transaction, Schibsted holds 4,472,621 own shares, of which 4,433,121
are held by Schibsted ASA and 39,500 by the subsidiary Bergens Tidende AS.





Oslo, 22 December 2010

SCHIBSTED ASA



Jo Christian Steigedal

Vice president IR



This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)



[HUG#1474796]