Schibsted's segments are as of Q2 2010 the following:
   · Media Houses Scandinavia
   · Media Houses International
   · Online classifieds
   · Headquarter
   · Other

The new segments reflect Schibsted's desire to simplify and streamline the group
structure and communication. The new segments are also a concequence of the
strategic development and management structure.

Please, find attached spreadsheet with detailed historical figures for segments,
in addition to other financials and analytical information. Underlying numbers
for each mediahouse is unchanged. Also attached is a Powerpoint-document with
reconciliation between new and old segments, as well as between media platform
and new segments.

Contact person:
Jo Christian Steigedal, VP Investor Relations. Mobile: +47 415 08 733

Oslo, 25 June 2010
SCHIBSTED ASA

Jo Christian Steigedal
VP Investor Relations

This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)

[HUG#1427398]

Schibsted ASA (SCH) - New segments and historical comparison figures