Schibsted ASA (SCH) - Successful placement of new unsecured bonds

Reference is made to the notification sent 6 December 2010 regarding a potential
new bond issue by Schibsted ASA.

Schibsted ASA has successfully completed issuance of NOK 700 million in the
Norwegian bond market. Of this, NOK 300 million has maturity in December 2013,
priced at 3 months NIBOR plus 150 basis points, whereas NOK 400 million has
maturity in December 2015, priced at 3 months NIBOR plus 205 basis points.

As previously announced, the purpose of the contemplated bond issuance is to
increase the number of sources of financing and to diversify the Group's loan
structure.

Nordea Markets and SEB Merchant Banking have acted as Joint Managers for the
issuance.

For further information, please contact:

Nordea Markets
John Hoel
Tel: +47 22 48 77 85

SEB Merchant Banking
Petter Andreassen
Tel: +47 22 82 72 11

Schibsted ASA
Trond Berger, CFO
Tel: +47 916 86 695


Oslo, 7 December 2010

SCHIBSTED ASA



Jo Christian Steigedal

VP Investor Relations



This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)



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