Schibsted Tillväxtmedier, a subsidiary of Schibsted Media Group in Sweden, takes
a 37.5% stake in Letsdeal.se. A strategic cooperation between Letsdeal.se and
the other Schibsted operations is established.

The investment in Letsdeal.se is an important step for Schibsted Tillväxtmedier
in order to strengthen the presence within consumer oriented services and market
places. The Letsdeal.se concept makes it possible to a larger extent to reach
local advertising markets.

Letsdeal.se is an online site that on a daily basis offers at least 50% discount
on selected services or goods. If a "deal" gets a sufficient number of buyers it
becomes valid. Companies using the service as a marketing channel are in this
way guaranteed a certain number of customers. The concept has similarities with
Groupon, which has experienced strong growth in USA and parts of Europe.

Today, Letsdeal.se is established in Stockholm, Göteborg and Malmö. Schibsted
considers the opportunities for growth to be good, and the company is also
considering establishing activities outside of Sweden. Schibsted's existing
strong portfolio of online positions has the potential to contribute
significantly to the development of Letsdeal.se.

Letsdeal.se was established in 2010 by Alexander Hars and Lars Karlsson. Both
are still with the company - Hars as CEO and Karlsson as CTO. The company has
around 15 employees.

Contact person:
Trond Berger, CFO. Tel: +47 916 86 695

Oslo, 20 December 2010

SCHIBSTED ASA

Jo Christian Steigedal

Vice president IR

This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act)

[HUG#1474020]

Schibsted ASA (SCH) - Schibsted Media Group takes a stake in Letsdeal.se