Upp chooses Smartoptics open line systems to level up backhaul network

Oslo, Norway - September 21, 2021 - Smartoptics, a leading provider of optical
networking solutions, today announced that UK-based ISP Upp has chosen
Smartoptics' flexible open line systems to upgrade its backhaul network. This is
a key part of the next-generation technology Upp uses to power its multi-gigabit
fibre network.

Upp is a new ISP in the UK market who has funding and plans to deploy a new
gigabit-capable Fibre-to-the-Premises (FTTP) network across 1 million premises
in underserved towns and communities across the East of England by 2025.  Upp
needed a more efficient and effective way of connecting its access networks
together and providing backhaul services. Smartoptics DCP
-F (https://www.smartoptics.com/products/open-line-systems/) dynamic
connectivity platform along with their passive H-series solution were used to
transport 1G, 10G and 100G services. These Smartoptics solutions were used as
they allowed UPP to install a simple and cost-effective active/passive network,
which was all implemented by one of Smartoptics' main UK integration partners
Nova Incepta.

"Upp are building high capacity DWDM backhaul to support its regional full fibre
broadband roll-out.  We selected Smartoptics to power that backhaul based on the
capability of their technology to meet our needs.  Smartoptics were very
responsive to our requirements supported by Nova Incepta on the ground" says
Alex Marshall, CTIO of Upp.

Smartoptics open line systems are designed to be easy to implement and operate,
links now live.

"The modularity and small form factor of our DCP-F open line systems make them
particularly easy to use for ISPs like Upp. This enabled Upp's networks to be
supplied and stood up in record time, allowing Upp to make good on its promise
to roll out multi-gigabit fiber to underserved communities quickly. This is yet
another example of how our next-gen open line systems are making a difference in
improving internet quality and accessibility for communities across the world,"
says Magnus Grenfeldt, CEO of Smartoptics.

For more information please contact:
Magnus Grenfeldt
CEO
Smartoptics
Telephone: +47 214 174 00
Email: magnus.grenfeldt@smartoptics.com

About Smartoptics
Smartoptics provides innovative optical networking solutions and devices for the
new era of open networking. Our customer base includes thousands of enterprises,
governments, cloud providers, Internet exchanges as well as cable and telecom
operators. We have an open networking approach in everything we do which allows
our customers to break unwanted vendor lock-in, remain flexible and minimize
costs. Our solutions are used in metro and regional network applications that
increasingly rely on data center services and specifications. Smartoptics is a
Scandinavian company?founded in 2006. We partner with leading technology and
network solution providers such as Brocade, Cisco and Dell EMC and have a global
reach through more than 100 business partners.
For additional information about Smartoptics, please visit
https://www.smartoptics.com

About Upp

Upp is a new UK based internet service provider (ISP) deploying a full fibre
network (FTTH) to 1 million premises by 2025 in eastern England, offering next
level broadband to consumers and local businesses. The entirety of the equity
financing for the multi-year business plan is already fully committed by
LetterOne, the management team, and the Board of Directors. Founded by four
British entrepreneurs, Upp's leadership team brings more than 160 years' of
industry expertise from BT, Orange, Ericsson, KCOM and Gigaclear. The team
includes industry veterans as independent directors and advisers: Robert Easton
(former Partner of Carlyle) as the Chairman of Upp, Peter Kamphuis (founder of
Deutsche Glasfaser and Reggefiber) focused on technology and network build,
Pippa Dunn (former CMO of EE and Orange UK) focused on branding and marketing,
and founding investor Jason Goodall (Global CEO and board member of NTT Ltd, and
member of the UK Investment Council).

Upp's website: https://www.upp.com/

About Nova Incepta

Nova Incepta was founded in 2006 offering a wide range of services including
installation, commissioning and test of telecom equipment, hardware repair,
supply and technical support, equipment recovery for re-use, resale, or recycle,
and legacy migration and compaction projects.  It delivers innovative, flexible
and tangible results to the service provider, operator, vendor and regulatory
communities.

With a strong, global customer base and portfolio of services, its experienced
people are from major operators such as BT, and leading technology vendors such
as Ericsson, Marconi and Alcatel. This gives the company a unique blend of deep
technical knowledge and practical experience of deploying systems and running
networks.

Nova Incepta Website: www.novaincepta.com