XXL ASA - Opening the first store in Austria

On Tuesday 29 August 2017 at 07.00 CET XXL will open its
first store in Austria, in Shopping City Süd in Vienna. This
marks the first launch of the XXL concept outside the Nordic
markets. XXL will also launch its online website and another
store in Vienna during the next coming months.

For further queries, please contact:
Tolle O. R. Grøterud
Investor Relations XXL ASA
Tel: +47 90 27 29 59
E-mail:ir@xxlasa.com

About XXL ASA
XXL is a leading sports retailer with stores and e-commerce
in Norway, Sweden, Finland, Denmark and Austria. It is the
largest among the major sports retailers in the Nordic and
the fastest growing among the major sports retail chains in
the World. XXL pursues a broad customer appeal, offering a
one stop shop experience with a wide range of products for
sports, hunting, skiing, biking and other outdoor
activities. XXL's concept is to have the largest stores with
the best prices and the widest assortment of products,
focusing on branded goods.