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<SEC-DOCUMENT>0001156973-04-000048.txt : 20040115
<SEC-HEADER>0001156973-04-000048.hdr.sgml : 20040115
<ACCEPTANCE-DATETIME>20040115075910
ACCESSION NUMBER:		0001156973-04-000048
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040115
FILED AS OF DATE:		20040115

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		04526159

	BUSINESS ADDRESS:	
		STREET 1:		REMBRANDT TOWER AMSTELPLEIN 1
		STREET 2:		1096 HA AMSTERDAM
		CITY:			THE NETHERLANDS
		BUSINESS PHONE:		0113140791

	MAIL ADDRESS:	
		STREET 1:		REMBRANDT TOWER AMSTELPLEIN 1
		STREET 2:		1096 HA AMSTERDAM
		CITY:			THE NETHERLANDS

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>u4702701e6vk.htm
<DESCRIPTION>KONINKLIJKE PHILIPS ELECTRONICS N.V. 6-K
<TEXT>
<HTML>
<HEAD>
<TITLE>KONINKLIJKE PHILIPS ELECTRONICS N.V. 6-K</TITLE>
</HEAD>
<BODY bgcolor="#FFFFFF">
<!-- PAGEBREAK -->
<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>

<P align="right"><FONT size="2"><B>2004 &#151; 1</B>
</FONT>

<P align="center"><FONT size="4">SECURITIES AND EXCHANGE COMMISSION
</FONT>
<P align="center"><FONT size="3">Washington, D.C.<BR>
20549
</FONT>
<P align="center"><HR size="1" noshade width="26%">
<P align="center"><FONT size="5"><B>FORM 6-K
</B>
</FONT>

<P align="center"><FONT size="2"><B>REPORT OF FOREIGN ISSUER
</B>
</FONT>

<P align="center"><FONT size="2">Pursuant to Rule&nbsp;13a-16 or 15d-16 of the<BR>
Securities Exchange Act of 1934
</FONT>
<P align="center"><FONT size="2">For the period commencing December&nbsp;9, 2003 through January&nbsp;12, 2004
</FONT>
<P align="center"><HR size="1" noshade width="26%">
<P align="center"><FONT size="6"><B>KONINKLIJKE PHILIPS ELECTRONICS N.V.
</B>
</FONT>

<P align="center"><HR size="1" noshade width="60%">
<DIV align="center"><FONT size="2">(Name of registrant)
</FONT>
</DIV>

<P align="center"><FONT size="2">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands
</FONT>
<P align="center"><HR size="1" noshade width="60%">
<DIV align="center"><FONT size="2">(Address of principal executive offices)
</FONT>
</DIV>

<P align="center"><FONT size="2">Name and address of person authorized to receive notices<BR>
and communications from the Securities and Exchange Commission:
</FONT>
<P align="center"><FONT size="2">A. Westerlaken<BR>
Koninklijke Philips Electronics N.V.<BR>
Amstelplein 2<BR>
1096 BC Amsterdam &#150; The Netherlands
</FONT>


<P align="center"><FONT size="2">&nbsp;
</FONT>
<!-- PAGEBREAK -->
<P><HR noshade><P>

<!-- TOC -->
<A name="toc"><DIV align="CENTER" style="page-break-before:always"><U><B>TABLE OF CONTENTS</B></U></DIV></A>

<P><CENTER>
<TABLE border="0" width="90%" cellpadding="0" cellspacing="0">
<TR>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="3%"></TD>
	<TD width="76%"></TD>
</TR>
<TR><TD colspan="9"><A HREF="#000">Philips Appoints Reinier Jens as President, Philips Consumer Electronics, North America</A></TD></TR>
<TR><TD colspan="9"><A HREF="#001">Philips Reaches Milestone Of 100,000 Patents</A></TD></TR>
<TR><TD colspan="9"><A HREF="#002">Philips Maintains Valuation of Its Atos Origin Holding</A></TD></TR>
<TR><TD colspan="9"><A HREF="#003">Rick Harwig Appointed New CEO of Philips Research</A></TD></TR>
<TR><TD colspan="9"><A HREF="#004">Philips and Samsung Launch a New Application Programming Interface for the Consumer Electronics Industry</A></TD></TR>
<TR><TD colspan="9"><A HREF="#005">Philips Brings Connected Planet Vision to the United States</A></TD></TR>
<TR><TD colspan="9"><A HREF="#006">Philips and Visa International Showcase the Potential of Contactless Payment and Connectivity at the Consumer Electronics Show</A></TD></TR>
</TABLE>
</CENTER>
<!-- /TOC -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>


<P align="left"><FONT size="2">This report comprises a copy of the press releases entitled:
</FONT>

<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Philips appoints Reinier Jens as President, Philips Consumer Electronics, North America&#148;, dated December&nbsp;10, 2003;</FONT></TD>
</TR>
</TABLE>
<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Philips Reaches Milestone Of 100,000 Patents&#148;, dated December&nbsp;16, 2003;</FONT></TD>
</TR>
</TABLE>
<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Philips Maintains Valuation of Its Origin Holding&#148;, dated December&nbsp;22, 2003;</FONT></TD>
</TR>
</TABLE>
<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Rick Harwig Appointed New CEO of Philips Research&#148;, dated January&nbsp;6, 2004;</FONT></TD>
</TR>
</TABLE>
<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Philips and Samsung Launch a New Application Programming Interface for the Consumer Electronics Industry&#148;, dated January
6, 2004;</FONT></TD>
</TR>
</TABLE>
<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Philips Brings Connected Planet Vision to the United States&#148;, dated January&nbsp;7, 2004;</FONT></TD>
</TR>
</TABLE>
<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">&#149;</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">&#147;Philips and Visa International Showcase the Potential of Contactless Payment and Connectivity at the Consumer Electronics
Show&#148;, dated January&nbsp;8, 2004.</FONT></TD>
</TR>
</TABLE>
<P align="left"><FONT size="2">Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrants have duly caused this report to be signed on their behalf, by the
undersigned, thereunto duly authorized at Amsterdam, on the 12th day of January
2004.
</FONT>

<P align="center"><FONT size="2"><B>KONINKLIJKE PHILIPS ELECTRONICS N.V.
</B>
</FONT>

<P align="left"><FONT size="2">&nbsp;
</FONT>
<DIV align="center">
<TABLE cellspacing="0" border="0" cellpadding="0" width="55%">
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD align="center" nowrap valign="top"><FONT size="2">/s/ G.J. Kleisterlee<BR>
</FONT><HR size="1" noshade><FONT size="2">
<B>G.J. Kleisterlee</B><BR>
(President,<BR>
Chairman of the Board of Management)</FONT></TD>
</TR>
</TABLE>
</DIV>

<DIV align="center">
<TABLE cellspacing="0" border="0" cellpadding="0" width="55%">
<TR valign="bottom">
    <TD width="100%">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD align="center" nowrap valign="top"><FONT size="2">/s/ J.H.M. Hommen<BR>
</FONT><HR size="1" noshade><FONT size="2">
<B>J.H.M. Hommen</B><BR>
(Vice-Chairman of the Board of Management<BR>
and Chief Financial Officer)</FONT></TD>
</TR>
</TABLE>
</DIV>



<P align="center"><FONT size="2">&nbsp;
</FONT>


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<!-- link1 "Philips Appoints Reinier Jens as President, Philips Consumer Electronics, North America" -->
<DIV align="left"><A NAME="000"></A></DIV>
<P align="left"><FONT size="2">Philips Appoints Reinier Jens as President, Philips Consumer Electronics, North America
</FONT>

<P align="left"><FONT size="2">Amsterdam, The Netherlands,
December&nbsp;10, 2003 &#151; Royal Philips Electronics
(AEX: PHI, NYSE: PHG) today announced the appointment of Mr.&nbsp;Reinier Jens (46)
as President, Philips Consumer Electronics, North America as per January&nbsp;1,
2004.
</FONT>

<P align="left"><FONT size="2">Mr.&nbsp;Jens has been with Philips since 1986, and is currently Managing Director
of Philips Consumer Electronics, Northern Europe. Before that, Mr.&nbsp;Jens
occupied a number of senior management positions within the Philips Group.
</FONT>

<P align="left"><FONT size="2">In his new position he will be reporting to Mr.&nbsp;Rudy Provoost, CEO Global
Sales and Services, Philips Consumer Electronics.
</FONT>

<P align="left"><FONT size="2">Mr.&nbsp;Jens will be succeeding Larry Blanford, who will be pursuing his career
outside of Philips.
</FONT>

<P align="left"><FONT size="2">Gerard Kleisterlee, President and CEO of Royal Philips Electronics, commented:
&#147;In 2001 we asked Larry to join Philips in order to develop and implement a
turnaround plan for our U.S. CE business. Under Larry&#146;s leadership, Philips
has made good progress towards a profitable, sustainable consumer electronics
business in North America, in particular through repositioning the brand and
improving relationships with retail. This provides a good basis for Reinier
Jens, who has earned his credentials in the consumer electronics industry, to
lead our North America organisation successfully into its next phase.&#148;
</FONT>

<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>

<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Koenraad van Hasselt<BR>
Philips Consumer Electronics<BR>
Tel.:&#043;31 20 5977912<BR>
Email:koenraad.van.hasselt@philips.com
</FONT>
<P align="left"><FONT size="2">Katrina Blauvelt<BR>
Philips Consumer Electronics North America<BR>
Tel.:&#043;1 770 8212236<BR>
Email:Katrina.Blauvelt@philips.com
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<!-- link1 "Philips Reaches Milestone Of 100,000 Patents" -->
<DIV align="left"><A NAME="001"></A></DIV>
<P align="left"><FONT size="2">Philips Reaches Milestone Of 100,000 Patents
</FONT>

<P align="left"><FONT size="2">Amsterdam, The Netherlands, December&nbsp;16, 2003 &#151; Royal Philips Electronics
(AEX: PHI; NYSE: PHG) has recently reached the impressive milestone of 100,000
patents, confirming its excellence as a highly innovative company. Philips
generates significant revenues through its pro-active intellectual property
strategy. The income from intellectual property is essential for the discovery
of innovative technology and the development of new products, as it is used
almost entirely to help fund Philips&#146; Research &#038; Development.
</FONT>

<P align="left"><FONT size="2">According to Gerard Kleisterlee, CEO of Philips, &#145;reaching the milestone of
100,000 patents is a fantastic achievement. It is a logical consequence of our
strategy to activate the value of our technological knowledge. Our
intellectual property portfolio determines our value as a company in what we
call the &#147;Intellectual Economy&#148;, the market where technology is traded. We use
our patents more and more as a tool for sharing our technology with other
companies, for example, by licensing our patents. As a result, we continue to
provide the world with useful and convenient innovations that enhance the
quality of life.&#146;
</FONT>

<P align="left"><FONT size="2">Annually, Philips selects about 3,000 inventions, out of more than 8,000
proposed ideas, for patent applications. Most of these inventions will
normally translate into more than one patent each, as applications are filed
in various jurisdictions. Some 20,000 inventions underlie the 100,000 patents.
In addition to its patents, Philips is also the owner of 22,000 brands, 11,000
model rights and 2,000 domain names. To manage this impressive IPR-portfolio,
Philips employs approximately 300 specialists in IPR in 23 offices worldwide.
Philips is one of the leading companies in the world in terms of income
derived from intellectual property.
</FONT>

<P align="left"><FONT size="2">In the past, patent applications were mainly filed to safeguard Philips&#146;
exclusive use of its innovations. Nowadays, value creation is the central
strategy. Value can be created by Philips&#146; own use of a patent, but also
through the sale, licensing, exchange or pooling of patents. This strategy of
value creation is not only beneficial to Philips. It also fosters innovation
in the wider economy, as new technologies are made available to other
companies.
</FONT>

<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>

<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Andre Manning<BR>
Senior Press Officer<BR>
Philips Corporate Communications<BR>
Tel.:&#043;31 20 5977199
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>
<P align="left"><FONT size="2">Email:Andre.manning@philips.com
</FONT>
<P align="left"><FONT size="2">Caroline Kamerbeek<BR>
Philips Intellectual Property &#038; Standards<BR>
Tel.:&#043;31 40 27 44232<BR>
Email:caroline.kamerbeek@philips.com
</FONT>


<P align="center"><FONT size="2">&nbsp;
</FONT>

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<!-- link1 "Philips Maintains Valuation of Its Atos Origin Holding" -->
<DIV align="left"><A NAME="002"></A></DIV>
<P align="left"><FONT size="2">Philips Maintains Valuation of Its Atos Origin Holding
</FONT>

<P align="left"><FONT size="2">Amsterdam, The Netherlands, December&nbsp;22, 2003 &#151; The impairment charges
announced today by Atos Origin will not impact Royal Philips Electronics&#146;
(AEX: PHI; NYSE: PHG) (&#147;Philips&#148;) valuation of its equity investment in Atos
Origin. Philips applies US GAAP accounting, under which the company was
already required in 2002 to book impairment charges on its equity holdings in
Atos Origin after the market value of these holdings had been below the book
value for nine consecutive months.
</FONT>

<P align="left"><FONT size="2">As of the end of the third quarter of 2003, Philips had an ownership stake in
Atos Origin of approximately 44.7 per cent.
</FONT>

<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>

<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Jayson Otke<BR>
Philips Corporate Communications<BR>
Tel.:&#043;31 20 5977215<BR>
Email:jayson.otke@philips.com
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<P align="left"><FONT size="2">January&nbsp;6, 2004
</FONT>

<!-- link1 "Rick Harwig Appointed New CEO of Philips Research" -->
<DIV align="left"><A NAME="003"></A></DIV>
<P align="left"><FONT size="2">Rick Harwig Appointed New CEO of Philips Research
</FONT>

<P align="left"><FONT size="2">As per January&nbsp;1, 2004, Dr H.A. (Rick) Harwig has been appointed Chief
Executive Officer of Philips Research. In this function he will succeed Dr Ad
Huijser, who has managed Philips Research since 1998, and who will from now on
fully concentrate on his role as Chief Technology Officer and Member of the
Board of Management of Royal Philips Electronics.
</FONT>

<P align="left"><FONT size="2">After finishing his PhD research at the University of Utrecht on fast ion
conducting materials for solid state batteries and fuel cells, Rick Harwig
started at Philips Research in 1978 in the silicon arena to create process
solutions for integrated circuits. From 1984 until 1990 he was department head
and manager of advanced development in the Integrated Circuits R&#038;D activities
of Philips Research and Philips Semiconductors. From 1991 until 1997 he was
director of the Advanced Systems and Application Laboratories of Philips
Consumer Electronics for the development of digital media applications and
systems. He returned to Philips Research in 1997 and from August&nbsp;2000 onwards
he led Philips Research at the High Tech Campus in Eindhoven. As Chief
Executive Officer of Philips Research he will be responsible for the worldwide
Philips Research portfolio. He is an active participant in European and Dutch
initiatives to foster innovation and economic development. He is member of
several forums and executive boards of scientific institutes and support
organizations.
</FONT>

<P align="left"><FONT size="2">Philips Research
</FONT>

<P align="left"><FONT size="2">Philips Research is one of the world&#146;s major industrial research
establishments in the world. It was founded in 1914 with the appointment of Dr
(later Professor) Gilles Holst, who became the laboratory&#146;s first researcher,
and later its first director, a position he held until his retirement in 1946.
</FONT>

<P align="left"><FONT size="2">Today, Philips Research has a global presence with laboratories in Europe,
Asia and North America, allowing a fast and efficient deployment of new
technologies into optimal local solutions and standards. An example is the
development by Philips Research East Asia of wireless communication
technologies, digital television, optical storage systems, and mobile Internet
applications for the Chinese market.
</FONT>

<P align="left"><FONT size="2">Philips Research is an industrial research institute, aimed at creating
options for innovation within the current portfolio of its parent company as
well as into potential new businesses. Key inventions from the past include
the rotary shaver head leading to the Philishave, the Pentode radio tube,
significant contributions to CCD sensors, the Compact Disc (co-invented with
Sony) and TV picture improvement technologies such as 100-Hz TV, Natural
Motion and PixelPlus. As a recent breakthrough, Philips was the first to start
shipping volume quantities of polymer light-emitting diode (PolyLED) displays
in 2002, after more than 10&nbsp;years of intensive applied research. In 2004,
Philips plans to be the first to bring paper-like reflective display modules
to the market, in cooperation with E Ink. Furthermore, Philips Research
strongly contributes to Philips&#146; intellectual-property position, which has
recently passed the milestone of 100,000 patent filings.
</FONT>


<P align="center"><FONT size="2">&nbsp;
</FONT>
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<P align="left"><FONT size="2">At the same time, Philips Research has a renowned reputation in the scientific
community. Philips Research is a leading research institute in Europe and is
positioned within the overall top-5 citation index. There is a strong
collaboration with universities and scientific institutes worldwide, currently
including several hundred research contracts and approximately 40 eminent
members of staff holding part-time professorships at universities around the
world. Through numerous activities for high-schools, academic visits, R&#038;D
traineeships, workshops, etc., Philips Research also functions as a training
institute for applied science. Each year, a number of students obtain their
PhD degree on work they performed at Philips Research.
</FONT>

<P align="left"><FONT size="2">Open innovation
</FONT>

<P align="left"><FONT size="2">Philips Research has always been an &#145;open research institute&#146;, meaning that
cooperation and joint research with external parties has been important
throughout the institute&#146;s existence. Dr Harwig will take a leading role in
the further development of Open Innovation, aimed at increasing the efficiency
of research investments as well as realizing a shorter time-to-market for new
technologies.
</FONT>

<P align="left"><FONT size="2">Strong local networks of leading industries and research institutes help to
establish highly innovative regions that will enhance the advancement of new
technology. Philips Research Eindhoven, the Netherlands, is at the heart of
several of such networks, excelling in areas like embedded systems, IC
processing, polymer science and telematics. For example, Philips has a
strategic alliance with IMEC to explore the key processing and integration
steps in advanced CMOS technologies. In 2003, both parties successfully
concluded the exploration and optimization of devices for the 65 nm CMOS
technology node. As another stimulus for local networks, Philips has opened up
its High Tech Campus in Eindhoven to external companies and offers them
support through Philips Research&#146;s engineering services and facilities.
</FONT>

<P align="left"><FONT size="2">An example is MiPlaza, a meeting place and service centre for scientists and
engineers working on applications of microsystems and nanotechnology.
World-class cleanroom facilities (2650 m2, class 100-10000, multi-technology)
and high-tech services are being offered. Philips Research, the Philips Centre
for Industrial Technology, various start-up companies, and the Dutch
Foundation for Fundamental Research on Matter (FOM)&nbsp;are among the first users.
</FONT>

<P align="left"><FONT size="2">Philips is also one of the founding partners of the Embedded Systems
Institute, a public-private partnership founded by a number of universities
and industrial companies, and located at the Campus of the Technical
University of Eindhoven. The institute&#146;s ambition is to become a leading
expertise centre for embedded systems and enhance the architectural know-how
in complex-systems industries.
</FONT>

<P align="left"><FONT size="2">Dr Rick Harwig
</FONT>

<P align="left"><FONT size="2">Hi-resolution pictures are available from:<BR>
www.extra.research.philips.com/pressmedia/pictures/harwig.html
</FONT>

<P align="left"><FONT size="2">Philips Research
</FONT>

<P align="left"><FONT size="2">For more information about Philips Research, see www.research.philips.com
</FONT>

<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>





<P align="center"><FONT size="2">&nbsp;
</FONT>
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<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Ellen de Vries<BR>
Philips Research<BR>
Tel.:&#043;31 40 2742321<BR>
Email:ellen.hwm.de.vries@philips.com
</FONT>


<P align="center"><FONT size="2">&nbsp;
</FONT>

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<P align="left"><FONT size="2">January&nbsp;06, 2004
</FONT>

<!-- link1 "Philips and Samsung Launch a New Application Programming Interface for the Consumer Electronics Industry" -->
<DIV align="left"><A NAME="004"></A></DIV>
<P align="left"><FONT size="2">Philips and Samsung Launch a New Application Programming Interface for the Consumer Electronics Industry
</FONT>

<P align="left"><FONT size="2">The Universal Home Application Programming Interface will result in greater
interoperability and faster introduction of new consumer electronics products
</FONT>

<P align="left"><FONT size="2">Amsterdam, The Netherlands and Seoul, South Korea &#151; January&nbsp;6, 2004 &#151; Royal
Philips Electronics (NYSE: PHG, AEX: PHI) and Samsung Electronics Co.,
Ltd.(LSE(GDR): SSNHY, KSE: 05930.KS) today announced the launch of the
Universal Home Application Programming Interface (UH-API) initiative. This
creates a new application programming interface standard that will allow
independent software vendors (ISVs), system integrators and device vendors to
create middleware and application software on top of semiconductor-based
systems.
</FONT>

<P align="left"><FONT size="2">Together, the semiconductors units of Philips and Samsung, will establish,
maintain and promote the UH-API initiative. Philips and Samsung plan to extend
the invitation to other companies to participate in enhancing and deploying
the UH-API specification throughout the consumer electronics industry in every
new product that comes to market.
</FONT>

<P align="left"><FONT size="2">Both companies will realign their internal resources to develop
UH-API-compliant semiconductor chipsets and solutions. Philips&#146; Nexperia&#153;
Home semiconductor system solutions will be UH-API-compliant and Samsung will
initially introduce the new standard to its HD TV chipsets and expand to other
applications. Drafts of UH-API are expected to be available in the first
quarter of 2004.
</FONT>

<P align="left"><FONT size="2">Industry cooperation related to this stable, hardware-independent API will
lead to greater interoperability of consumer electronics products, systems and
software applications. It will also result in faster time-to-market for new
features and products for the home.
</FONT>

<P align="left"><FONT size="2">&#147;The creation of the Universal Home API standard is an essential step to
continue innovation in today&#146;s world of increasingly complex electronic
products and systems, and our announcement with Samsung Electronics is an
important catalyst for change in the industry,&#148; said Leon Husson, executive
vice president of Consumer Businesses, Philips Semiconductors. &#147;This is a
fundamental change from developing standalone consumer electronics products
that fit proprietary schemes to a universal choice of hardware systems that
can support the multiple features of the diverse consumer electronic brands.&#148;
</FONT>

<P align="left"><FONT size="2">&#147;We are pleased to make this announcement with Philips. The Universal Home API
initiative is expected to streamline the product development process from the
hardware level upwards,&#148; said Dr.&nbsp;Hyung-Lae Roh, executive vice president of
SOC R&#038;D Center, Samsung Electronics. &#147;And thus present the consumer
electronics industry with an opportunity to make a real difference to reduce
the time it takes to deliver a greater variety of new products, features and
services to the market.&#148;
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<P align="left"><FONT size="2">Consumer electronics products require steadily increasing amounts of software
content to support advanced functions and features. There is an urgent need
for a stable, hardware-independent API to quickly bridge the middleware and
application software from ISVs to semiconductor system solutions from the chip
manufacturers. The objective of the UH-API is to serve as that bridge between
ISVs and semiconductor companies. As a result, ISVs can focus their energy on
developing new innovating functions &#038; features rather than dealing with the
complex task of writing to unique hardware requirements for every consumer
semiconductor product being developed. This will result in quicker delivery of
the hardware, software and support required by highly competitive consumer
electronics companies.
</FONT>

<P align="left"><FONT size="2">The UH-API consists of a set of software interfaces for configuring and
controlling the audio and video-related components of a semiconductor platform
targeting the consumer market, and it is complementary with the leading
operating systems across the industry. The UH-API is designed for
semiconductor platforms addressing a wide range of target devices including
analog and digital televisions, Set Top Boxes, DVD players and recorders,
personal video recorders, home servers and other consumer audio-video devices.
</FONT>

<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">*</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">Nexperia is a trademark of Royal Philips Electronics.</FONT></TD>
</TR>
</TABLE>
<P align="left"><FONT size="2">About Samsung Electronics
</FONT>

<P align="left"><FONT size="2">Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, and digital convergence technology. Samsung Electronics
employs approximately 75,000 people in 89 offices in 47 countries and business
performance for 2002 record $49.6&nbsp;billion in sales and $5.9&nbsp;billion in net
income. Samsung Electronics is one of the world&#146;s leading providers of
advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs.
Samsung Electronics consists of four main business units: Device Solution
Network, Digital Media Network, Telecommunication Network and Digital
Appliance Network Businesses.
</FONT>

<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>

<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Marijke Sas<BR>
Philips Semiconductors (Europe)<BR>
Tel.:&#043;31 40 214 60 14<BR>
Email:Marijke.Sas@philips.com
</FONT>
<P align="left"><FONT size="2">Paul Morrison<BR>
Philips Semiconductors (USA)
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<P align="left"><FONT size="2">Tel.:&#043;1 408 474 50<BR>
Email:Paul.Morrison@philips.com
</FONT>
<P align="left"><FONT size="2">Robyn Kao<BR>
Philips Semiconductors (Asia Pacific)<BR>
Tel.:&#043;886 2 2382 4025<BR>
Email:Robyn.Kao@philips.com
</FONT>
<P align="left"><FONT size="2">Sajin Varghese<BR>
Philips Corporate Communications<BR>
Tel.:&#043;31 20 5977425<BR>
Email:sajin.varghese@philips.com
</FONT>
<P align="left"><FONT size="2">Sunghae Park<BR>
Samsung Electronics<BR>
Tel.:&#043;82 312097037<BR>
Email:sunghae@sec.samsung.com
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<!-- link1 "Philips Brings Connected Planet Vision to the United States" -->
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<P align="left"><FONT size="2">Philips Brings Connected Planet Vision to the United States
</FONT>

<P align="left"><FONT size="2">Innovative New Products give Consumer Access to Digital Content Anywhere and
Anytime
</FONT>

<P align="left"><FONT size="2">Las Vegas, United States, January&nbsp;7, 2004 &#151; Philips Consumer Electronics, a
division of Royal Philips Electronics (AEX: PHI, NYSE: PHG) today introduced &#151;
at the Consumer Electronics Show in Las Vegas &#151; Connected Planet&#153;, the
strategic vision behind a vanguard portfolio of consumer products and
technologies enabling people to access and enjoy digital content anywhere and
anytime in the home and beyond, to the United States&#146; consumers.
</FONT>

<P align="left"><FONT size="2">Under the umbrella of &#145;Connected Planet&#146;, Philips continues to broaden its
range of wireless, broadband and mobile enabling technologies to provide
seamless accessibility to entertainment, information and services. Based on
open technical standards such as WiFi&#153;, the Philips Streamium family of
products that bring the Connected Planet vision to life, enable the wireless
transmission of digital media content throughout PC and A/V environments.
</FONT>

<P align="left"><FONT size="2">&#147;Our Connected Planet strategy is really about liberating people from the
existing constraints of technology, so they can explore and create a richer
world that until recently they have had to accept. As we&#146;ve seen broadband,
wireless and digital media technologies grow in affordability, availability
and functionality, we now have an opportunity to give consumers intuitive,
spontaneous access to content,&#148; said Gottfried Dutine, Executive Vice
President Royal Philips Electronics, and President &#038; CEO of Philips Consumer
Electronics. &#147;By 2005 we estimate there will be 35&nbsp;million households using
broadband in the United States. These consumers want to access and manage
on-line easily. Today, only Philips is positioned to realize this consumer
desire of anytime, anywhere communications and content&#148;, Dutine added.
</FONT>

<P align="left"><FONT size="2">Philips will be applying its Connected Planet strategy across the broad canon
of the company&#146;s total consumer electronics activities. Today at CES in Las
Vegas the company introduced its addition to the existing Streamium range. For
the first time, the Internet Streamium television was demonstrated to a large
audience. The Streamium television uses an 802.11g (WiFi) wireless network to
access digital multimedia content directly from the Internet or from the PC,
like photos or video.
</FONT>

<P align="left"><FONT size="2">Making their worldwide debuts at CES are other products that will enhance
people&#146;s experience. The new Philips HDD/DVD personal video recorder is the
first hard disk/ DVD recorder with a built-in TV GUIDE&#153; on-screen Electronic
Program Guide. and other unique features for ultimate convenience. It holds
more than 130 hours of television programs or up to eight hours on a DVD&#043;R/&#043;RW
disc.
</FONT>

<P align="left"><FONT size="2">Additionally, Philips new Ambient Light Technology &#151; Ambilight&#153; &#151; is
demonstrated for the very first time. Ambilight&#153; is an innovative lighting
concept integrated into a new range of LCD and plasma TV&#146;s; the result of a
company effort, combining the expertise of Philips Consumer Electronics,
Lighting and Research. It adjusts the surrounding light emanating from the
back of the television on the wall, creating an ideal environment for
television viewing. Watching television with
</FONT>
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</FONT>
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<P align="left"><FONT size="2">adapted ambient lighting will offer consumers an involving and relaxed viewing
experience.
</FONT>

<P align="left"><FONT size="2">In the wearable electronics space, Philips introduced a &#145;key ring&#146; camera,
with video capability; the smallest micro audio jukebox and the lightest
recordable audio jukebox, as well as two new Nike-Philips sports audio MP3
players.
</FONT>

<P align="left"><FONT size="2">Again, Philips restated its position as an innovation leader, with the
recognition of 21 CES innovation awards, more than any other company.
</FONT>

<P align="left"><FONT size="2">Bluetooth is a trademark owned by Bluetooth SIG, Inc. and is used by Philips
under license
</FONT>

<P align="left"><FONT size="2">Wi-Fi and the Wi-Fi logo are the registered trademarks of the Wi-Fi Alliance.
</FONT>

<P><TABLE width="100%" border="0" cellpadding="0" cellspacing="0">
<TR valign="top">
    <TD width="2%" nowrap align="left"><FONT size="2">*</FONT></TD>
    <TD width="1%"><FONT size="2">&nbsp;</FONT></TD>
    <TD><FONT size="2">Other names and brands may be claimed as the property of others.</FONT></TD>
</TR>
</TABLE>
<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>

<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Jeannet Harpe<BR>
Philips Consumer Electronics<BR>
Tel.:&#043;31 40 2735677<BR>
Email:jeannet.harpe@philips.com
</FONT>
<P align="left"><FONT size="2">Andre Manning<BR>
Senior Press Officer<BR>
Corporate Communications<BR>
Tel.:&#043;31 20 5977199<BR>
Email:Andre.Manning@philips.com
</FONT>


<P align="center"><FONT size="2">&nbsp;
</FONT>

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<!-- link1 "Philips and Visa International Showcase the Potential of Contactless Payment and Connectivity at the Consumer Electronics Show" -->
<DIV align="left"><A NAME="006"></A></DIV>
<P align="left"><FONT size="2">Philips and Visa International Showcase the Potential of Contactless Payment and Connectivity at the Consumer Electronics Show
</FONT>

<P align="left"><FONT size="2">Universal Music France Working with Philips and Visa International to
Demonstrate Exciting New Applications
</FONT>

<P align="left"><FONT size="2">Las Vegas, United States, January&nbsp;8, 2004 &#151; Royal Philips Electronics (AEX:
PHI, NYSE: PHG) and Visa International have joined forces to show how the
latest contactless technology can change the way digital content and services
are distributed, paid for and accessed by today&#146;s universally connected
consumer.
</FONT>

<P align="left"><FONT size="2">Following the announcement of an alliance between the two companies in May
last year, Philips and Visa International have been exploring the market by
proposing demos and concepts across different industries &#151; including
communications, consumer electronics, computing and digital content providers.
The two organizations are showcasing proofs of concept at the Consumer
Electronics Show (CES)&nbsp;in Las Vegas that demonstrate the power of breakthrough
technologies, such as Philips&#146; Near Field Communication (NFC)&nbsp;technology and
Visa&#146;s Verified by Visa, an authentication service based on the industry
standard 3-D Secure, which enables Visa cardholders to safely shop online
using a unique password. They show how value-add platforms can deliver rich
and varied content in innovative ways.
</FONT>

<P align="left"><FONT size="2">&#147;Each of Visa&#146;s regions evolves differently reflecting unique local operating
environments and market demands. Visa International is fully committed to
providing secure payment options that are tailored to the changing needs of
our member financial institutions, merchants and the evolving lifestyles of
their customers,&#148; said Gaylon Howe, executive vice president, Consumer Product
Platforms, Visa International. &#147;Both Visa International and Philips share a
vision of secure universal commerce and connectivity, whereby consumers can
access and pay for physical and digital services anywhere, at any time, using
any device.&#148;
</FONT>

<P align="left"><FONT size="2">&#147;As we move into the roll-out phase of NFC technology, we are proud to present
showcases which represent the first step in providing people with secure
access to attractive content using their mobile devices as the central
element,&#148; said Scott McGregor, president and chief executive officer, Philips
Semiconductors. &#147;It is also a great example of how three major players with
complementary capabilities can collaborate to bring a vision to life and new
services to the market.&#148;
</FONT>

<P align="left"><FONT size="2">The two organizations are showcasing proofs of concept at CES, highlighting
the unique value derived from combining the latest consumer electronics,
wireless connectivity and secure, universal payment. In one scenario, music
lovers can download the right to listen to a song to their PDA or their Visa
payment card either by holding the PDA near a smart poster of their favorite
Universal Music pop star or by holding their contactless Visa card near a
store kiosk selling songs.
</FONT>

<P align="left"><FONT size="2">The smart poster contains an embedded microchip that sends the information to
the PDA using Philips&#146; Near Field Communications (NFC)&nbsp;technology. Payment is
easy and secure using the Verified by Visa solution and the song rights can be
stored utilizing Visa Smart Secure Storage (VS3). The kiosk is enabled with
RFID technology to capture payment information from the card and transfer the
rights to
</FONT>
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<P align="left"><FONT size="2">be stored in VS3. In both cases to hear the song, the user simply transfers
the song rights to a Philips Streamium Internet radio using NFC, and the song
is then played over the Internet. Other scenarios demonstrate ticketing and
travel applications.
</FONT>

<P align="left"><FONT size="2">Among the partners working with Philips and Visa International is global
entertainment company Universal Music France. &#147;Universal Music France is
delighted to work with Philips and Visa as they both share our belief that
content should be securely and easily available in any form &#151; physical or
digital &#151; to anybody, in any environment using a flexible pricing plan. The
ability for users of Universal Music France&#146;s E-Compil music portal to access
multi-rich services through any channel on any device is central to our vision
for the future of the entertainment industry,&#148; said Pascal N&#232;gre, President of
Universal Music France.
</FONT>

<P align="left"><FONT size="2">Having demonstrated the technical concept of these applications, Philips and
Visa International will continue to assess market demand, and develop
stakeholder business cases that reflect the deployment opportunities and
challenges within various global markets.
</FONT>

<P align="left"><FONT size="2">Note to Editors:
</FONT>

<P align="left"><FONT size="2">Philips will be showcasing the proofs of concept at the 2004 International
Consumer Electronics Show in Las Vegas (January 8-11, 2004). In addition to
the demo mentioned in the release, the animated proofs of concepts presented
at the show are as follows:
</FONT>

<P align="left"><FONT size="2">Ticketing: Mobile phone users can pay for concert or movie tickets at the box
office simply by holding their phone next to the payment terminal. The
contactless chip in the phone transfers Visa payment data to the terminal and,
once payment is confirmed, sends the tickets back to the phone. The phone user
can then transfer a ticket using NFC to a friend&#146;s mobile phone. Payment is
made by a new Visa person-to-person payment concept. Once at the venue, both
ticket holders can use their phones to gain access and may also receive an
electronic discount coupon for an on-site merchant.
</FONT>

<P align="left"><FONT size="2">Travel: Travelers can book and pay for airline tickets and hotel rooms using
their home PC, an NFC enabled mouse and a contactless Visa payment card. The
tickets and airline information are transferred from the PC to the Visa card
using NFC and stored on the card&#146;s chip using Visa Smart Secure Storage. The
card is then used for airline check-in, to board the flight and to check-in at
the hotel. The hotel room key can be transferred to the traveler&#146;s mobile
phone using NFC and the phone can then be used to access the room. On
departure, the hotel can transfer a receipt to the phone and, once at home,
the traveler can transfer the receipt from the phone to a PC for expense
reporting &#151; all made possible by NFC.
</FONT>

<P align="left"><FONT size="2">About Near Field Communications (NFC)
</FONT>

<P align="left"><FONT size="2">Near Field Communication (NFC) &#151; standardized in ISO 18092 &#151; is an interface
technology for exchanging data between consumer electronic devices, like PCs
and mobile phones, at a distance of typically 10 centimeters. It operates in
the 13.56MHz frequency range. As NFC-compliant devices are brought close
together they detect the other device and begin to determine how they can
interact in terms of transferring data. For example, bringing a NFC-enabled
camera close to a TV fitted
</FONT>
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<P align="left"><FONT size="2">with the same technology could initiate a transfer of images, while a PDA and
a computer will know how to synchronize address books or a mobile phone and a
MP3 player will be able to initiate the transfer of music files. Using NFC,
consumers can quickly establish wireless links between devices. It provides a
more natural method for connecting and interacting with devices, broadening
the scope of networking applications.
</FONT>

<P align="left"><FONT size="2">About Verified by Visa
</FONT>

<P align="left"><FONT size="2">Verified by Visa is Visa&#146;s payment authentication service that gives online
customers an even more secure online shopping experience. Verified by Visa
gives online cardholders more control over when and where their cards are
used; reduces the potential for unauthorized use on the Internet; and
increases consumer confidence in online shopping. With Verified by Visa,
cardholder identity is confirmed with the use of a personalized password
during the checkout process. In a matter of seconds, a cardholder&#146;s bank
validates the password, thus deterring unauthorized use. Verified by Visa,
together with Visa&#146;s global Account Information Security program, serve as
cornerstone programs to make the Internet secure for shoppers and merchants.
</FONT>

<P align="left"><FONT size="2">About Visa
</FONT>

<P align="left"><FONT size="2">Visa is the world&#146;s leading payment brand generating US$2.7 trillion in annual
card sales volume. Visa has unsurpassed acceptance in more than 150 countries.
The Visa organization plays a pivotal role in developing innovative payment
products and technologies to benefit its 21,000 member financial institutions
and their cardholders. Visa is a leader in Internet based payments and is
pioneering the creation of u-commerce, or universal commerce &#151; the ability to
conduct commerce anywhere, anytime, and any way. For more information, visit
www.corporate.visa.com.
</FONT>

<P align="left"><FONT size="2">About Royal Philips Electronics
</FONT>

<P align="left"><FONT size="2">Royal Philips Electronics of the Netherlands is one of the world&#146;s biggest
electronics companies and Europe&#146;s largest, with sales of EUR 31.8&nbsp;billion in
2002. It is a global leader in color television sets, lighting, electric
shavers, medical diagnostic imaging and patient monitoring, and one-chip TV
products. Its 166,500 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, semiconductors,
and medical systems. Philips is quoted on the NYSE (symbol: PHG), Frankfurt,
Amsterdam and other stock exchanges. News from Philips is located at
www.philips.com/newscenter
</FONT>

<P align="left"><FONT size="2">For further information:<BR>
Marijke Sas<BR>
Philips Semiconductors (Europe)<BR>
Tel.:&#043;31 40 214 60 14<BR>
Email:Marijke.Sas@philips.com<BR>
Paul Morrison<BR>
Philips Semiconductors (USA)<BR>
Tel.:&#043;1 408 474 50<BR>
Email:Paul.Morrison@philips.com<BR>
Robyn Kao<BR>
Philips Semiconductors (Asia Pacific)
</FONT>
<P align="center"><FONT size="2">&nbsp;
</FONT>
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<P align="left"><FONT size="2">Tel.:&#043;886 2 2382 4025<BR>
Email:Robyn.Kao@philips.com<BR>
Sabine Middlemass<BR>
Visa International<BR>
Tel.:&#043;1 650 432 8307<BR>
Email:smiddlem@visa.com
</FONT>


<P align="center"><FONT size="2">&nbsp;
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