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<SEC-DOCUMENT>0001309014-09-000237.txt : 20090403
<SEC-HEADER>0001309014-09-000237.hdr.sgml : 20090403
<ACCEPTANCE-DATETIME>20090403073528
ACCESSION NUMBER:		0001309014-09-000237
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		4
CONFORMED PERIOD OF REPORT:	20090403
FILED AS OF DATE:		20090403
DATE AS OF CHANGE:		20090403

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		09729989

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>htm_3839.htm
<DESCRIPTION>LIVE FILING
<TEXT>
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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<A NAME="DOCUMENT_TOP">&nbsp;</A>
<P align="center">
<FONT size="+1"><B>
UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
</P>

<P>
<CENTER>
<FONT SIZE="+2" FACE="Arial"><B>Form 6-K</B></FONT><BR>

</CENTER>
</P>

<P>
<CENTER>
<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
</FONT>
</CENTER>
</P>
<P>
<CENTER>
April 3, 2009
</CENTER>
</P>
<P>
<CENTER>

</CENTER>
</P>
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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
    </TD>
  </TR>
  <TR>
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        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>

<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
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<FONT SIZE="3">
<PRE>
This report comprises a copy of the following press releases:

- - &#8220;Philips acquires lighting controls company Dynalite in Australia&#8221;, dated
March 25, 2009;

- - &#8220;Philips General Meeting of Shareholders approves re-appointment of CFO,
appointment of new Supervisory Board members and proposal for dividend payment
in 2009&#8221;, dated March 27, 2009;

- - &#8220;Philips acquires Selecon; a key provider of professional theatrical and
architectural lighting solutions&#8221;, dated April 1, 2009.

</PRE>
</FONT>
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<FONT SIZE="+1">
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<B>SIGNATURES</B>
</CENTER>
</FONT>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
    </TD>
  </TR>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
  </TR>
</TABLE>
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       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
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       &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="40%">
       Date: April 3, 2009
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="4%%">
       By:
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="56%">
       /s/ E.P. Coutinho<BR><HR WIDTH="30%" NOSHADE>
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Name:&nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
        E.P. Coutinho
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Title:
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       General Secretary
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>
</TABLE>
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<FONT SIZE="+1"><B>
EXHIBIT&nbsp;INDEX
</B></FONT>
</CENTER>
<BR>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="60%">
  <TR VALIGN="BOTTOM">
    <TD NOWRAP ALIGN="LEFT" WIDTH="8%">
      <FONT SIZE="-1"><B>Exhibit No.</B></FONT>
    </TD>
    <TD WIDTH="15%">
      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
    </TD>
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    <TD NOWRAP ALIGN="CENTER" WIDTH="8%">
      <HR SIZE="1" NOSHADE>
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      &nbsp;
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    </TD>
  </TR>
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      <FONT SIZE="-1">99.01<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
  </TR>
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      <FONT SIZE="-1">99.02<FONT>
    </TD>
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       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
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      <FONT SIZE="-1">99.03<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
  </TR>
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      &nbsp;
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</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.01
<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-99.01
<TEXT>
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Exhibit&nbsp;&nbsp;EX-99.01
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">March&nbsp;25, 2009
</FONT>

<P align="left" style="font-size: 12pt">Philips acquires lighting controls company Dynalite in Australia


<P align="left" style="font-size: 12pt">Further strengthens Philips&#146; position to lead the global switch to energy-efficient lighting
solutions


<P align="left" style="font-size: 12pt">Amsterdam, the Netherlands and Sydney, Australia &#150; Royal Philips Electronics (AEX: PHI, NYSE: PHG)
announced today that it has acquired Dynalite, a leading maker of lighting controls headquartered
in Sydney, Australia. Dynalite has become part of the Lighting Electronics business within the
Philips Lighting sector. Financial details of this agreement were not disclosed.


<P align="left" style="font-size: 12pt">&#148;Sophisticated lighting control systems can provide our customers with significant cost and energy
savings. A variety of lighting control methods present a solution to suit any setting, ensuring
that energy is not consumed unnecessarily, while providing the user with complete flexibility and
control over their environment. As such, the acquisition of Dynalite enables us to further
strengthen our offering of integral energy management solutions to major corporations, property
developers and hotel groups,&#148; said Rudy Provoost, Chief Executive of Philips&#146; Lighting sector.
&#147;Having a prominent lighting controls business will help us to further capitalize on the growing
demand for energy saving solutions. This is fueled by trends towards net zero CO2 buildings and the
accelerating global switch to green energy saving solutions, partly enforced by increasing
government legislations.&#148;


<P align="left" style="font-size: 12pt">Dynalite was founded in 1989 and has since become a prominent lighting control company with its
energy management and building automation, architectural lighting control, home automation and
residential applications solutions. The company, with offices in Australia, the U.K., China and
Dubai has around 130 employees. Dynalite posted a double-digit profit margin and sales growth in
2008; a performance which is expected to continue in years to come as it starts leveraging Philips&#146;
existing global distribution channels.


<P align="left" style="font-size: 12pt">With the acquisition of Dynalite, Philips significantly expands its existing lighting controls
business. The combination will have a prominent position in the global lighting controls industry
with an estimated total market value of approximately EUR 2&nbsp;billion. The acquisition also expands
Philips&#146; green products portfolio, and further secures its position to lead the global shift to
energy-efficient lighting solutions.


<P align="left" style="font-size: 12pt">For further information, please contact:
<BR>
Joon Knapen
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77477
<BR>
Email: joon.knapen@philips.com


<P align="left" style="font-size: 12pt">Sarah Campbell
<BR>
Philips Australia Communications
<BR>
Tel: &#043;61 421 612 994
<BR>
Email: sarah.campbell@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 121,000 employees
in more than 60 countries worldwide. With sales of EUR 26&nbsp;billion in 2008, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at <U>www.philips.com/newscenter</U>.


<P align="left" style="font-size: 12pt">About Dynalite
<BR>
Celebrating its 20th anniversary in 2009, Dynalite designs and manufactures cutting-edge lighting
control and building automation solutions for architectural, commercial, home automation and energy
management applications. The company&#146;s sophisticated approach, specialist knowledge and technical
expertise place Dynalite at the forefront of the industry, particularly in the area of integrated
lighting control solutions. With a core belief in empowering its people and partners, Dynalite is
dedicated to providing the highest possible level of service to its customers. Founded in
Australia, Dynalite has grown over 20&nbsp;years into a global enterprise with offices in China, UK and
the Middle-East. The company is also represented by a powerful distributor and dealer network&#151;known
as Dynalite Dimension&#151;in over 40 countries, including Australasia, the UK, continental Europe, the
Middle-East, South-East Asia, North Asia, Africa and South America. News from Dynalite is located
at <U>http://dynalite-online.com/content/newsroom/index.asp</U><I>.</I>


<P align="left" style="font-size: 12pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements



<P align="center" style="font-size: 10pt; display: none">


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<SEQUENCE>3
<FILENAME>exhibit2.htm
<DESCRIPTION>EX-99.02
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Exhibit&nbsp;&nbsp;EX-99.02
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">March&nbsp;27, 2009
</FONT>

<P align="left" style="font-size: 12pt">Philips General Meeting of Shareholders approves re-appointment of CFO, appointment of new
Supervisory Board members and proposal for dividend payment in 2009


<P align="left" style="font-size: 12pt">Amsterdam, The Netherlands &#150; Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced that the
Annual General Meeting of Shareholders, held in Amsterdam on March&nbsp;27, has approved the appointment
of Ms Christine A. Poon and Mr.&nbsp;Jeroen van der Veer as members of the Philips Supervisory Board,
effective March&nbsp;27, 2009 and July&nbsp;1, 2009, respectively. Shareholders have also approved to
reappoint Mr James J. Schiro as member of the Supervisory Board.


<P align="left" style="font-size: 12pt">Ms Christine A. Poon has been named dean of Ohio State University&#146;s Fisher College of Business as
per April, 2009. She will also hold the John W. Berry Sr. Chair in Business. In view of this
appointment she has retired from her positions as Vice Chairman of Johnson &#038; Johnson&#146;s Board of
Directors and Worldwide Chairman, Pharmaceuticals Group as of March 1st, 2009. Jeroen van der Veer
has been Chief Executive of Royal Dutch Shell since October&nbsp;2004. He joined the group in 1971 and
held a number of senior management positions around the world before he was appointed a Group
Managing Director in 1997. For more information about both new Supervisory Board members, please
visit: http://www.newscenter.philips.com/about/news/press/20090327_new_sb_members.page.


<P align="left" style="font-size: 12pt">The General Meeting of Shareholders also approved the re-appointment of Mr.&nbsp;Pierre-Jean Sivignon,
member of the Board of Management &#038; Chief Financial Officer, for another four year period,
effective April&nbsp;1, 2009. Mr.&nbsp;Sivignon was appointed Chief Financial Officer of Philips at the
General Meeting of Shareholders of 2005.


<P align="left" style="font-size: 12pt">&#147;Pierre-Jean Sivignon has made a significant contribution since he joined Philips in 2005, building
a strong reputation with the financial markets,&#148; Mr.&nbsp;Jan-Michiel Hessels, Chairman of the Philips
Supervisory Board commented. &#147;I am pleased his knowledge and experience will continue to be of
great benefit to Philips.&#148;


<P align="left" style="font-size: 12pt">The General Meeting of Shareholders also approved Philips&#146; proposal to maintain the annual dividend
payment in 2009 at EUR 0.70 per share, on par with the distribution level of 2008. All other
proposals made to shareholders at the 2009 Annual General Meeting of Shareholders were also
accepted.


<P align="left" style="font-size: 12pt">For more information about Philips&#146; 2009 Annual General Meeting of Shareholders, please visit:
http://www.newscenter.philips.com/about/news/press/20090327_agm.page


<P align="left" style="font-size: 12pt">Additional information on the composition of the Supervisory Board and on Philips&#146; 2008 results,
which were first presented January&nbsp;26, 2009, is included in Philips&#146; 2008 Annual Report that was
published on February&nbsp;23. Please visit www.annualreport2008.philips.com to view the Annual Report
2008.


<P align="left" style="font-size: 12pt">For more information, please contact:
<BR>
Arent Jan Hesselink
<BR>
Philips Corporate Communications:
<BR>
Tel: &#043;31 20 59 77415
<BR>
Email: arentjan.hesselink@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 121,000 employees
in more than 60 countries worldwide. With sales of EUR 26&nbsp;billion in 2008, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at <U>www.philips.com/newscenter</U>.



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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips acquires Selecon; a key provider of professional theatrical and architectural lighting
solutions
</FONT>

<P align="left" style="font-size: 12pt">Wednesday, April&nbsp;01, 2009


<P align="left" style="font-size: 12pt">Amsterdam, the Netherlands and Auckland, New Zealand <B>&#150; </B>Royal Philips (AEX: PHI, NYSE: PHG)
announced today that it has acquired New Zealand-based Selecon, a prominent global designer,
manufacturer and distributor of professional theatrical and architectural lighting fixtures. Under
the terms of the agreement, Philips will acquire the business assets of Selecon New Zealand
Limited, Selecon UK Limited, Selecon North America LLC and Aureol Lighting Limited. No financial
details on the transaction were disclosed.


<P align="left" style="font-size: 12pt">&#147;Selecon&#146;s highly acclaimed luminaires for the theatrical and architectural markets will further
strengthen the breadth of solutions Philips can offer to important professional customers such as
performing arts centers, churches, convention centers and hotels,&#148; said <U>Rudy Provoost</U>,
Chief Executive of Philips&#146; Lighting sector. &#147;Today we are further strengthening the product
portfolio of our globally leading entertainment lighting business, building on the foundation
provided by the acquisition of Genlyte in 2008.&#148;


<P align="left" style="font-size: 12pt">Headquartered in Auckland, New Zealand, Selecon was founded in 1969 and employs approximately 95
people throughout Australasia, Europe and North America. Landmarks as diverse as the American
Museum of Natural History, Hong Kong Science Museum, the Sydney Opera House and the Opera Bastille
in Paris all use Selecon lighting. The company has delivered a double digit annual revenue growth
rate over the last four years, a performance which is expected to continue in years to come.
Selecon has become part of the Entertainment Group within the Philips Professional Luminaires
business, which also encompasses the Vari-Lite and Strand Lighting business operations.


<P align="left" style="font-size: 12pt">The acquisition of Selecon follows the acquisition of Italy-based Ilti Luce Srl, one of the leading
LED design companies in Europe for architectural indoor lighting just over a month ago, and is the
second such announcement in the Pacific region in as many weeks following last week&#146;s acquisition
of Australia-based lighting company <U>Dynalite</U>.


<P align="left" style="font-size: 12pt">For further information, please contact:


<P align="left" style="font-size: 12pt">Joon Knapen
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77477
<BR>
Email: &nbsp;<U>joon.knapen@philips.com</U>


<P align="left" style="font-size: 12pt">Sarah Campbell
<BR>
Philips Australia Communications
<BR>
Tel: &#043;61 421 612 994
<BR>
Email: &nbsp;<U>sarah.campbell@philips.com</U>


<P align="left" style="font-size: 12pt">David Wolf
<BR>
Philips Electronics North America
<BR>
Tel: &#043; 1 212 536 0817
<BR>
Email: <U>david.l.wolf@philips.com</U>


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 121,000 employees
in more than 60 countries worldwide. With sales of EUR 26&nbsp;billion in 2008, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at <U>www.philips.com/newscenter</U>.


<P align="left" style="font-size: 12pt">About Selecon
<BR>
Selecon was founded in Auckland, New Zealand in 1969 and designs, manufactures and distributes
lights for entertainment and architectural display applications.&nbsp; It specializes in fixed
luminaires which are installed in some of the world&#146;s most prestigious and famous theatrical and
architectural landmarks including the Oslo Opera House; the Sydney Opera House; Esplanade &#150;
Theatres on the Bay, Singapore; the Maly and Bolshoi Theatres in Moscow; the Four Seasons Centre
for the Performing Arts, Toronto; the Frederick P. Rose Hall, Jazz at Lincoln Center, New York and
the Opera Bastille in Paris. Selecon goes where theatre goes. More information is available at
<U>http://www.seleconlight.com/</U>


<P align="left" style="font-size: 12pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



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