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<SEC-DOCUMENT>0001309014-09-000729.txt : 20090918
<SEC-HEADER>0001309014-09-000729.hdr.sgml : 20090918
<ACCEPTANCE-DATETIME>20090918100402
ACCESSION NUMBER:		0001309014-09-000729
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20090918
FILED AS OF DATE:		20090918
DATE AS OF CHANGE:		20090918

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		091075767

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>htm_4291.htm
<DESCRIPTION>LIVE FILING
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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<FONT size="+1"><B>
UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
</P>

<P>
<CENTER>
<FONT SIZE="+2" FACE="Arial"><B>Form 6-K</B></FONT><BR>

</CENTER>
</P>

<P>
<CENTER>
<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
</FONT>
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<P>
<CENTER>
September 18, 2009
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<P>
<CENTER>

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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
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<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
    </TD>
  </TR>
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    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
    </TD>
  </TR>
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        &nbsp;
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>

<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
    </TD>
  </TR>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
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<FONT SIZE="3">
<PRE>
This report comprises a copy of the following press releases:

- - &#8220;Philips CFO updates market on implementation of strategy to become the
leading company in Health & Well-being&#8221;, dated September 16, 2009;
- - &#8220;Philips improves position and brand strength in Interbrand ranking of Best
Global Brands 2009&#8221;, dated September 18, 2009.

</PRE>
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<B>SIGNATURES</B>
</CENTER>
</FONT>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
    </TD>
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       &nbsp;
    </TD>
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       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
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       &nbsp;
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       &nbsp;
    </TD>
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    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="40%">
       Date: September 18, 2009
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="4%%">
       By:
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="56%">
       /s/ E.P. Coutinho<BR><HR WIDTH="30%" NOSHADE>
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Name:&nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
        E.P. Coutinho
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Title:
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       General Secretary
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>
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EXHIBIT&nbsp;INDEX
</B></FONT>
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<BR>
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      &nbsp;
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    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
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      <HR SIZE="1" NOSHADE>
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      <FONT SIZE="-1">99.01<FONT>
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       &nbsp;
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      <FONT SIZE="2">Press release</FONT>
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      <FONT SIZE="-1">99.02<FONT>
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       &nbsp;
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      <FONT SIZE="2">Press release</FONT>
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Exhibit&nbsp;&nbsp;EX-99.01
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips CFO updates market on implementation of strategy to become the leading company in
Health & Well-being
</FONT>

<P align="left" style="font-size: 12pt">Wednesday, September&nbsp;16, 2009


<P align="left" style="font-size: 12pt">London, United Kingdom <B>&#150; </B>Today, Pierre-Jean Sivignon, Chief Financial Officer of Royal Philips
Electronics (NYSE: PHG, AEX: PHI), will give a presentation to investors and financial analysts at
the Sanford Bernstein Pan-European Strategic Decisions Conference, in London, United Kingdom.


<P align="left" style="font-size: 12pt">In his presentation, Mr.&nbsp;Sivignon will give an update on the implementation of Philips&#146; strategy to
become the leading company in Health & Well-being and will discuss the strong longer-term prospects
of Philips&#146; globally leading businesses. He will also provide an update on how Philips&#146; continues
to actively manage its financial performance in the current economic environment.


<P align="left" style="font-size: 12pt">The presentation starts at 11.00 AM Central European Time (CET). The slides that will be used
during this presentation are <U>available here</U>.


<P align="left" style="font-size: 12pt">For further information, please contact:


<P align="left" style="font-size: 12pt">Joon Knapen
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77477
<BR>
Email: <U>joon.knapen@philips.com</U>


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 116,000 employees
in more than 60 countries worldwide. With sales of EUR 26&nbsp;billion in 2008, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at <U>www.philips.com/newscenter</U>.



<P align="center" style="font-size: 10pt; display: none">




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Exhibit&nbsp;&nbsp;EX-99.02
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips improves position and brand strength in Interbrand ranking of Best Global Brands 2009
</FONT>

<P align="left" style="font-size: 12pt">Friday, September&nbsp;18, 2009


<P align="left" style="font-size: 12pt">Amsterdam, The Netherlands <B>&#150; </B>Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced it
continued to improve its position in the ranking of the top-100 global brands as compiled annually
by leading brand consultant Interbrand. In the 2009 ranking, Philips is ranked the 42nd most
valuable brand in the world as compared to 43rd in 2008. The total estimated value* of the Philips
brand in 2009 was USD 8.1&nbsp;billion.


<P align="left" style="font-size: 12pt">Geert van Kuyck, Philips&#146; Chief Marketing Officer said &#147;We are very proud of the performance of the
Philips brand, demonstrating our ability to translate our brand promise of &#145;sense and simplicity&#146;
into a positive customer experience designed around their needs. This achievement clearly
illustrates that Philips is creating value for its customers, and retains their trust in a very
challenging market environment.&#148;


<P align="left" style="font-size: 12pt">Jez Frampton, CEO Interbrand said &#147;2009 has seen a general downward shift in brand value in most
industries due to these unprecedented economic circumstances. However, the competitive strength of
the Philips brand increased across all its businesses &#151; this is a testament to the brand&#146;s ability
to sustain the business despite these conditions. We at Interbrand are convinced of the enduring
strength of the Philips brand and are confident of its ability to reap the benefits of future
opportunities.&#148;


<P align="left" style="font-size: 12pt">Philips launched its &#147;sense and simplicity&#148; brand promise in 2004, with a total brand value
estimated at USD 4.4&nbsp;billion at the time. Philips has outperformed its peer group by almost
doubling its brand value in five years, now estimated at USD 8.1&nbsp;billion in 2009.


<P align="left" style="font-size: 12pt">&#149;&nbsp;Brand valuation by Interbrand
<BR>
Brand values were determined using the method Interbrand pioneered nearly 20&nbsp;years ago and has
since used to value more than 5,000 brands. Brand value is calculated as the net present value of
the earnings the brand is expected to generate and secure in the future. To be considered, the
brands must have a minimum brand value of USD 3&nbsp;billion, achieve about one-third of their earnings
outside of their home country, have publicly available marketing and financial data, and have a
wider public profile beyond their direct customer base.


<P align="left" style="font-size: 12pt">For further information, please contact:


<P align="left" style="font-size: 12pt">Shai Dewan
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77199
<BR>
Email: <U>shai.dewan@philips.com</U>


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 116,000 employees
in more than 60 countries worldwide. With sales of EUR 26&nbsp;billion in 2008, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at <U>www.philips.com/newscenter</U>.



<P align="center" style="font-size: 10pt; display: none">




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