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<SEC-DOCUMENT>0001309014-10-000233.txt : 20100330
<SEC-HEADER>0001309014-10-000233.hdr.sgml : 20100330
<ACCEPTANCE-DATETIME>20100330074910
ACCESSION NUMBER:		0001309014-10-000233
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		4
CONFORMED PERIOD OF REPORT:	20100330
FILED AS OF DATE:		20100330
DATE AS OF CHANGE:		20100330

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		10712176

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>htm_4899.htm
<DESCRIPTION>LIVE FILING
<TEXT>
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<TITLE>
Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
</TITLE>
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<BODY bgcolor=white text=black>
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<A NAME="DOCUMENT_TOP">&nbsp;</A>
<P align="center">
<FONT size="+1"><B>
UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
</P>

<P>
<CENTER>
<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

</CENTER>
</P>

<P>
<CENTER>
<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
</FONT>
</CENTER>
</P>
<P>
<CENTER>
March 30, 2010
</CENTER>
</P>
<P>
<CENTER>

</CENTER>
</P>
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<!-- Cover Page Registrant -->
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    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
</TABLE>
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>

<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>
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<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
<!-- End HR Page Break --><!-- Report Page -->
<FONT SIZE="3">
<PRE>
This report comprises a copy of the following press releases:

- - &#8220;Philips CEO Gerard Kleisterlee to update shareholders at 2010 AGM&#8221;, dated
March 25, 2010.
- - &#8220;Philips Annual General Meeting of Shareholders approves re-appointment of
board members and 2010 dividend&#8221;, dated March 25, 2010.

</PRE>
</FONT>
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<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
 <!-- Page Break  -->
<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
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<FONT SIZE="+1">
<CENTER>
<B>SIGNATURES</B>
</CENTER>
</FONT>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
  </TR>
</TABLE>
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<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="40%">
       Date: March 30, 2010
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="4%%">
       By:
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="56%">
       /s/ E.P. Coutinho<BR><HR WIDTH="30%" NOSHADE>
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Name:&nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
        E.P. Coutinho
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Title:
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       General Secretary
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>
</TABLE>
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<DIV ALIGN="LEFT" STYLE="PAGE-BREAK-BEFORE:ALWAYS">
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<CENTER>
<FONT SIZE="+1"><B>
EXHIBIT&nbsp;INDEX
</B></FONT>
</CENTER>
<BR>
<CENTER>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="60%">
  <TR VALIGN="BOTTOM">
    <TD NOWRAP ALIGN="LEFT" WIDTH="8%">
      <FONT SIZE="-1"><B>Exhibit No.</B></FONT>
    </TD>
    <TD WIDTH="15%">
      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
    </TD>
  </TR>
  <TR VALIGN="BOTTOM">
    <TD NOWRAP ALIGN="CENTER" WIDTH="8%">
      <HR SIZE="1" NOSHADE>
    </TD>
    <TD WIDTH="15%">
      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="CENTER" WIDTH="77%">
      <HR ALIGN="LEFT" SIZE="1" WIDTH="88%" NOSHADE>
    </TD>
  </TR>
<!-- Exhibit Index Header Page -->
<!-- Exhibit Index Item -->
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    <TD VALIGN="TOP" WIDTH="8%" nowrap>
      <FONT SIZE="-1">99.01<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
  </TR>
<!-- End Exhibit Index Item -->
<!-- Exhibit Index Item -->
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    <TD VALIGN="TOP" WIDTH="8%" nowrap>
      <FONT SIZE="-1">99.02<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
  </TR>
<!-- End Exhibit Index Item -->
<!-- Exhibit Index Item -->
  <TR VALIGN="BOTTOM">
    <TD VALIGN="TOP" WIDTH="8%" nowrap>
      <FONT SIZE="-1">99.03<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Dividend information sheet</FONT>
    </TD>
  </TR>
<!-- End Exhibit Index Item -->
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    <TD VALIGN="TOP" WIDTH="8%" nowrap>
      &nbsp;
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      &nbsp;
    </TD>
  </TR>
</TABLE>
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</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.01
<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-99.01
<TEXT>
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Exhibit&nbsp;&nbsp;EX-99.01
</TITLE>
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<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips CEO Gerard Kleisterlee to update shareholders at 2010 AGM
</FONT>

<P align="left" style="font-size: 12pt">March&nbsp;25, 2010


<P align="left" style="font-size: 12pt">Amsterdam, The Netherlands &#150; Royal Philips Electronics (NYSE:PHG, AEX:PHI) announced that President
and Chief Executive Officer Gerard Kleisterlee will give an update at today&#146;s Annual General
Meeting of Shareholders (AGM)&nbsp;on the implementation of Philips&#146; strategy to become the leading
company in Health & Well-being and will expand on the strong longer-term prospects of Philips&#146;
much-simplified business portfolio.


<P align="left" style="font-size: 12pt">Mr.&nbsp;Kleisterlee will also provide an update on how Philips continues to actively manage its
financial performance in the current economic environment. &#147;While many of our businesses still have
limited visibility on demand for the second half of 2010, I am happy to be able to share with you
today that compared to last year, we got off so far to a very good start in terms of business
performance. This is due in particular to our Lighting sector and to most emerging markets across
all our businesses,&#148; Mr.&nbsp;Kleisterlee said during his presentation.


<P align="left" style="font-size: 12pt">For more information about Philips&#146; 2010 AGM, which starts today at 1400 CET at the Okura Hotel in
Amsterdam, please visit&nbsp;this site. The AGM can be followed live via audiocast via&nbsp;this link.


<P align="left" style="font-size: 12pt">For more information, please contact:
<BR>
Arent Jan Hesselink
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77415
<BR>
Email: arentjan.hesselink@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 116,000 employees
in more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.


<P align="left" style="font-size: 12pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



<P align="center" style="font-size: 10pt; display: none">




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<DOCUMENT>
<TYPE>EX-99.02
<SEQUENCE>3
<FILENAME>exhibit2.htm
<DESCRIPTION>EX-99.02
<TEXT>
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<HEAD>
<TITLE>
Exhibit&nbsp;&nbsp;EX-99.02
</TITLE>
</HEAD>
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<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips Annual General Meeting of Shareholders approves re-appointment of board members and
2010 dividend
</FONT>

<P align="left" style="font-size: 12pt">March&nbsp;25, 2010


<P align="left" style="font-size: 12pt">Amsterdam, The Netherlands &#150; Royal Philips Electronics (NYSE:PHG, AEX:PHI) announced that today&#146;s
Annual General Meeting of Shareholders (AGM)&nbsp;has approved the reappointments, for another four year
period, of Gottfried Dutin&#233;, Rudy Provoost, Andrea Ragnetti and Steve Rusckowski as members of the
Philips Board of Management, effective April&nbsp;1, 2010.


<P align="left" style="font-size: 12pt">The AGM also approved Philips&#146; proposal to maintain the 2009 annual dividend payment, to be paid in
2010, at EUR 0.70 per share, on par with the distribution level of the previous year. This year,
the dividend will be paid in cash or shares, at the option of the shareholder. More information
about the optional dividend can be found on Philips&#146;&nbsp;</FONT><FONT style="font-size: 11pt">website</FONT><FONT style="font-size: 12pt">. All other proposals made to
shareholders at the AGM were also accepted.
</FONT>

<P align="left" style="font-size: 12pt">For more information about Philips&#146; 2010 AGM, please visit&nbsp;this site. Additional information on the
composition of the Board of Management and on Philips&#146; 2009 results, which were first presented
January&nbsp;25, 2010, is included in Philips&#146; 2009 Annual Report that was published on February&nbsp;22,
2010. The 2009 Annual Report and Sustainability report is available to shareholders and other
interested parties via this internet link: www.philips.com/annualreport2009.

&nbsp;

<P align="left" style="font-size: 12pt">For more information, please contact:
<BR>
Arent Jan Hesselink
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77415
<BR>
Email: arentjan.hesselink@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and
Well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 116,000 employees
in more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.


<P align="left" style="font-size: 12pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



<P align="center" style="font-size: 10pt; display: none">




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<DOCUMENT>
<TYPE>EX-99.03
<SEQUENCE>4
<FILENAME>exhibit3.htm
<DESCRIPTION>EX-99.03
<TEXT>
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<TITLE>
Exhibit&nbsp;&nbsp;EX-99.03
</TITLE>
</HEAD>
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt"><B>INFORMATION REGARDING OPTIONAL DIVIDEND &#151; KONINKLIJKE PHILIPS ELECTRONICS N.V. (Royal Philips
Electronics)</B>
</FONT>

<P align="left" style="font-size: 12pt">The Annual General Meeting of Shareholders held on March&nbsp;25, 2010 has approved the
<BR>
payment of a distribution of EUR 0.70 per common share of EUR 0.20 par value.


<P align="left" style="font-size: 12pt">The distribution will be payable in cash or shares, at the option of the shareholder, against the
net income for 2009 and the retained earnings of the Company. The Company will calculate the number
of share dividend rights entitled to one new common share, such that the gross dividend in shares
will be approximately 3% higher than the gross dividend in cash. Dividend in cash is in principle
subject to 15% Dutch dividend withholding tax, which will be deducted from the dividend in cash
paid to the shareholders. Dividend in shares paid out of earnings and retained earnings is subject
to 15% dividend withholding tax, but only in respect of the par value of the shares (which value
amounts to EUR 0.20 per share). The Dutch dividend withholding tax in case of dividend in shares
will be borne by Philips.


<P align="left" style="font-size: 12pt">You are given the opportunity until the close of NYSE Euronext Amsterdam N.V. (&#147;<B>Euronext
Amsterdam</B>&#148;) on Friday, April&nbsp;23, 2010 (15.00h CET) to indicate your choice. On Tuesday, April&nbsp;27,
2010, the number of share dividend rights of the common shares entitling to one new share
(&#147;<B>exchange ratio</B>&#148;), will be published. This exchange ratio is based on the volume weighted average
price of all traded common shares Koninklijke Philips Electronics N.V. at Euronext Amsterdam on 21,
22 and 23 April&nbsp;2010 and in such a manner that the gross dividend in shares will be approximately
3% higher than the gross dividend in cash.


<P align="left" style="font-size: 12pt">The new common shares are entitled to the dividend for 2010 and dividend for the subsequent
financial years. Dividend rights will not be traded on Euronext Amsterdam.


<P align="left" style="font-size: 12pt">The following timetable applies:

<DIV align="center">
<TABLE style="font-size: 12pt" cellspacing="0" border="0" cellpadding="0" width="95%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="20%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="75%">&nbsp;</TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">March&nbsp;29, 2010 :<BR>
March&nbsp;31, 2010 :
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Ex-dividend quotation<BR>
Dividend record date</TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD colspan="3" valign="top" align="left">April 1 &#150; April&nbsp;23, 2010<BR></TD>
</TR>
<TR valign="bottom" style="font-size: 12pt">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">(15.00h CET) :<BR>
April&nbsp;23, 2010 :<BR>
April&nbsp;27, 2010 :<BR>
April&nbsp;28, 2010 :
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Election period: cash or share dividend<BR>
Determination of the exchange ratio (after close of trading)<BR>
Publication exchange ratio and number of shares to be issued<BR>
Dividend payment in cash and delivery of new common shares</TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<P align="left" style="font-size: 12pt">You are requested to indicate your choice within the determined period, through your bank or
stockbroker to The Royal Bank of Scotland N.V. (&#147;<B>RBS</B>&#148;), Gustav Mahlerlaan 10 (HQ 3130), 1082 PP
Amsterdam, the Netherlands. If you hold your shares in a custody account with a bank or
stockbroker, then the bank or stockbroker in question generally reports the dividend in shares,
unless you choose differently. If no choice is made during this election period the dividend will
be paid in shares.


<P align="left" style="font-size: 12pt">Payment of the dividend on the common shares and delivery of new common shares, with
<BR>
settlement of fractions in cash, if required, will take place from April&nbsp;28, 2010 on the basis of
<BR>
the delivered dividend rights. The dividend payment to holders of shares of New York Registry will
be made in USD at the USD/EUR rate fixed by the European Central Bank on April&nbsp;26, 2010.


<P align="left" style="font-size: 12pt">Holders of ordinary shares in the form of K-shares (<I>K-stukken</I>) who wish to collect their dividend
after April&nbsp;28, 2010, will receive the value of such dividend in cash.


<P align="left" style="font-size: 12pt">The shares will be listed ex-dividend as of March&nbsp;29, 2010. In compliance with the listing
requirements of the New York Stock Exchange and the stock market of Euronext Amsterdam, the record
date will be March&nbsp;31, 2010. The dividend will be made available to you via the bank or stockbroker
where your shares are administered at the close of trading on March&nbsp;31, 2010. The new common shares
to be issued as stock dividend will be admitted to trading without prospectus pursuant to article
5:4 sub e of the Financial Markets Supervision Act (<I>Wet op het financieel toezicht</I>).


<P align="left" style="font-size: 12pt"><I>Registered shares</I>
<BR>
Holders of registered shares, included in the register of holders of common shares will be
<BR>
notified separately of the final dividend to which they are entitled.


<P align="left" style="font-size: 12pt"><I>Members</I>
<BR>
Each Member receives a commission for each new common share issued by the Company in CF-form. Such
commission is based on RBS&#146;s circular dated November&nbsp;29, 2000. In order to receive the commission,
each Member is required to deliver the dividend rights directly to RBS&#146;s account 28009/106.
Furthermore, each Member will need to confirm to RBS that it is a Member and that it has executed
the exchange of dividend rights into new common shares (incl. settlement of fractions) on a cost
free basis for your underlying clients.


<P align="left" style="font-size: 12pt"><B>Amsterdam, March&nbsp;25, 2010</B>
<BR>
<B>Board of Management</B>



<P align="center" style="font-size: 10pt; display: none">




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