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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000950123-10-081053.txt : 20100826
<SEC-HEADER>0000950123-10-081053.hdr.sgml : 20100826
<ACCEPTANCE-DATETIME>20100826062031
ACCESSION NUMBER:		0000950123-10-081053
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100825
FILED AS OF DATE:		20100826
DATE AS OF CHANGE:		20100826

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		101038867

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>u09604e6vk.htm
<DESCRIPTION>6-K
<TEXT>
<HTML>
<HEAD>
<TITLE>e6vk</TITLE>
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<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 1pt solid black; font-size: 1pt">&nbsp;</DIV>




<DIV align="center" style="font-size: 14pt; margin-top: 12pt"><B>SECURITIES AND EXCHANGE COMMISSION</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B>Washington, D.C. 20549</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B><DIV align="center"><DIV style="FONT-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV></B>
</DIV>

<DIV align="center" style="font-size: 18pt; margin-top: 12pt"><B>FORM 6-K</B>
</DIV>

<DIV align="center" style="font-size: 12pt; margin-top: 12pt"><B>REPORT OF FOREIGN ISSUER</B>
</DIV>

<DIV align="center" style="font-size: 12pt; margin-top: 12pt"><B>Pursuant to Rule&nbsp;13a-16 or 15d-16 of the<BR>
Securities Exchange Act of 1934</B>
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>August&nbsp;25, 2010</B></DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><DIV align="center"><DIV style="FONT-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV></DIV>

<DIV align="center" style="font-size: 24pt; margin-top: 12pt"><B>KONINKLIJKE PHILIPS ELECTRONICS N.V.</B>
</DIV>

<DIV align="center" style="font-size: 10pt">
(Exact name of registrant as specified in its charter)</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>Royal Philips Electronics</B><BR>
(Translation of registrant&#146;s name into English)</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>The Netherlands</B><BR>
(Jurisdiction of incorporation or organization)</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</B><BR>
(Address of principal executive offices)</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark whether the registrant files or will file annual reports under cover
Form 20-F or Form 40-F.
</DIV>

<DIV align="center" style="font-size: 10pt">Form&nbsp;20-F <FONT style="font-family: Wingdings">&#254;</FONT> Form&nbsp;40-F <FONT style="font-family: Wingdings">&#111;</FONT></DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation&nbsp;S-T Rule101(b)(1):
<FONT style="font-family: Wingdings">&#111;</FONT>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation&nbsp;S-T Rule101(b)(7): <FONT style="font-family: Wingdings">&#111;</FONT>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark whether the registrant by furnishing the information contained in this Form
is also thereby furnishing the information to the Commission pursuant to Rule&nbsp;12g3-2(b) under the
Securities Exchange Act of 1934.
</DIV>

<DIV align="center" style="font-size: 10pt">Yes <FONT style="font-family: Wingdings">&#111;</FONT> No <FONT style="font-family: Wingdings">&#254;</FONT></DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt">Name and address of person authorized to receive notices<BR>
and communications from the Securities and Exchange Commission:<BR>
E.P. Coutinho<BR>
Koninklijke Philips Electronics N.V.<BR>
Amstelplein 2<BR>
1096 BC Amsterdam &#150; The Netherlands
</DIV>


<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>





<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">This report comprises a copy of the following press release:
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left"><B>-</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>&#147;Philips signs letter of intent with TPV for brand license agreement for TV activities in China&#148;, dated August&nbsp;19, 2010.</TD>
</TR>

</TABLE>
</DIV>



<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf, by the undersigned, thereunto duly authorized at Amsterdam,
on the 26<SUP style="FONT-size: 85%; vertical-align: text-top">th</SUP> day of August&nbsp;2010.
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">
<b>KONINKLIJKE PHILIPS ELECTRONICS N.V.</B></div>




<TABLE width="100%" border="0" cellspacing="0" cellpadding="0" style="font-size: 10pt">

<TR>
<TD width="48%">&nbsp;</TD>
<TD width="1%">&nbsp;</TD>
<TD width="1%">&nbsp;</TD>
<TD width="35%">&nbsp;</TD>
<TD width="15%">&nbsp;</TD>
</TR>



<TR>
<TD align="left">&nbsp;</TD>

<TD colspan="3" style="border-bottom: 1px solid #000000" align="left"><b>/s/ E.P. Coutinho</B></TD>
<TD>&nbsp;</TD>
</TR>
<TR>
<TD align="left">&nbsp;</TD>

<TD colspan="3" style="border-bottom: 0px solid #000000" align="left">(General Secretary)</TD>
<TD>&nbsp;</TD>
</TR>
</table>

<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>



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<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>
<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><B>Philips signs letter of intent with TPV for brand license agreement for TV activities in China</B>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">August&nbsp;19, 2010
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>Amsterdam, the Netherlands &#150; </B>Royal Philips Electronics (NYSE: PHG, AEX:PHI) and TPV Technology
(0903.HK) today signed a Letter of Intent to enter into a brand licensing agreement under which TPV
will assume responsibility for the sourcing, distribution, marketing and sales of all Philips&#146;
television activities in China (excluding Hong Kong, Taiwan and Macau).The five-year minimum
agreement, which is subject to governmental approvals and expected to be signed in the third
quarter of 2010 and implemented in the fourth quarter of 2010, stipulates that Philips will receive
royalty payments in exchange for TPV&#146;s right to exclusively use the Philips brand name for its TV
offerings in China.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Other consumer businesses of Philips in China are not affected by this intended agreement.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">This intended agreement with TPV is aimed at strengthening the presence of the Philips brand in the
Chinese TV market and is in line with Philips&#146; global TV strategy, using different business models
to optimize regional brand presence. Philips has other brand licensing agreements in place for its
TV businesses in North America and Mexico with Funai Electric and in India with Videocon Group.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">TPV is a leading display solution provider, specializing in design and production of a wide
spectrum of desktop monitors and LCD TVs and a key industrial partner in the manufacturing of
Philips LCD TVs. TPV will be licensed on condition of compliance with Philips requirements on brand
use, product quality, product design and provision of consumer care. TPV will ensure that consumers
of Philips-branded TVs can continue to count on the same premium quality, design, innovation and
consumer care associated with the Philips brand.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">For more information, please contact:<BR>
<B>Joon Knapen</B><BR>
Philips Corporate Communications<BR>
Tel.: &#043;31 20 59 77477<BR>
Email: joon.knapen@philips.com

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>Christina TH Zhang</B><BR>
Philips China Communications<BR>
Tel: &#043;86 10 85273080<BR>
Email: christina.th.zhang@philips.com

</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">About Royal Philips Electronics
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><I>Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 116,000 employees
in more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at www.philips.com/newscenter.</I>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Forward-looking statements
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><I>This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to
events and depend on circumstances that will occur in the future and there are many factors that
could cause actual results and developments to differ materially from those expressed or implied by
these forward-looking statements.</I>
</DIV>



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