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<SEC-DOCUMENT>0000950123-10-085909.txt : 20100914
<SEC-HEADER>0000950123-10-085909.hdr.sgml : 20100914
<ACCEPTANCE-DATETIME>20100914101159
ACCESSION NUMBER:		0000950123-10-085909
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100914
FILED AS OF DATE:		20100914
DATE AS OF CHANGE:		20100914

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		101070526

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
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<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>u09702e6vk.htm
<DESCRIPTION>FORM 6-K
<TEXT>
<HTML>
<HEAD>
<TITLE>e6vk</TITLE>
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<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 1pt solid black; font-size: 1pt">&nbsp;</DIV>




<DIV align="center" style="font-size: 14pt; margin-top: 12pt"><B>SECURITIES AND EXCHANGE COMMISSION</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B>Washington, D.C. 20549</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B><DIV align="center"><DIV style="FONT-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV></B>
</DIV>

<DIV align="center" style="font-size: 18pt; margin-top: 12pt"><B>FORM 6-K</B>
</DIV>

<DIV align="center" style="font-size: 12pt; margin-top: 12pt"><B>REPORT OF FOREIGN ISSUER</B></DIV>

<DIV align="center" style="font-size: 12pt; margin-top: 12pt"><B>Pursuant to Rule&nbsp;13a-16 or 15d-16 of the<BR>
Securities Exchange Act of 1934</B></DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>September&nbsp;14, 2010</B></DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><DIV align="center"><DIV style="FONT-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV></DIV>

<DIV align="center" style="font-size: 24pt; margin-top: 12pt"><B>KONINKLIJKE PHILIPS ELECTRONICS N.V.</B>
</DIV>

<DIV align="center" style="font-size: 10pt">(Exact name of registrant as specified in its charter)</DIV>


<DIV align="center" style="font-size: 24pt; margin-top: 12pt"><B>Royal Philips Electronics</B>
</DIV>

<DIV align="center" style="font-size: 10pt">(Translation of registrant&#146;s name into English)</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>The Netherlands</B>
</DIV>

<DIV align="center" style="font-size: 10pt">(Jurisdiction of incorporation or organization)</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</B><BR>
(Address of principal executive offices)</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark whether the registrant files or will file annual reports under cover
Form 20-F or Form 40-F.
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">Form&nbsp;20-F <FONT style="font-family: Wingdings">&#254;</FONT> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Form&nbsp;40-F <FONT style="font-family: Wingdings">&#111;</FONT></DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation&nbsp;S-T Rule101(b)(1): <FONT style="font-family: Wingdings">&#111;</FONT>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation&nbsp;S-T Rule101(b)(7): <FONT style="font-family: Wingdings">&#111;</FONT>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark whether the registrant by furnishing the information contained in this Form
is also thereby furnishing the information to the Commission pursuant to Rule&nbsp;12g3-2(b) under the
Securities Exchange Act of 1934.
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">Yes <FONT style="font-family: Wingdings">&#111;</FONT> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; No <FONT style="font-family: Wingdings">&#254;</FONT></DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">Name and address of person authorized to receive notices<BR>
and communications from the Securities and Exchange Commission:<BR>
E.P. Coutinho<BR>
Koninklijke Philips Electronics N.V.<BR>
Amstelplein 2<BR>
1096 BC Amsterdam &#151; The Netherlands</DIV>


<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>







<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<DIV style="font-family: 'Times New Roman',Times,serif">











<DIV align="left" style="font-size: 10pt; margin-top: 6pt">This report comprises a copy of the following press release:
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>&#147;Philips announces Vision 2015 strategic plan focused on growth and strengthening leadership in
health and well-being&#148;, dated September&nbsp;14, 2010.</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR><TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>&#147;Philips sells entire NXP equity stake to UK pension fund&#148;, dated September&nbsp;9, 2010.</TD>
</TR>

</TABLE>
</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf, by the undersigned, thereunto duly authorized at Amsterdam,
on the 14<SUP style="FONT-size: 85%; vertical-align: text-top">th</SUP> day of September&nbsp;2010.
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><B>KONINKLIJKE PHILIPS ELECTRONICS N.V.</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><B>/s/ E.P. Coutinho</B><BR>
(General Secretary)
</DIV>



<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>



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<DIV style="font-family: 'Times New Roman',Times,serif">

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Philips announces Vision 2015 strategic plan focused on growth and strengthening leadership in
health and well-being
</DIV>



<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">September&nbsp;14, 2010
</DIV>



<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD><B>New 5&nbsp;year plan builds on Vision 2010 gains; focuses on fuelling growth, increasing brand preference
and market leadership</b></TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR>

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD><B>
Philips lays out updated financial aspirations for 2011-2015</B></td>
</tr>

</TABLE>
</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%"><B>Amsterdam, The Netherlands &#151; </B>Royal Philips Electronics (AEX: PHI, NYSE: PHG) today outlined its
strategic &#145;Vision 2015&#146; plan to further strengthen Philips&#146; leadership in the domain of health and
well-being. The company will detail its key priorities, market opportunities and investment focus
areas for the coming years. Vision 2015 aims to fuel growth and bolster Philips&#146; competitive
position in key markets, benefitting all the company&#146;s stakeholders in a sustainable way.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">&#147;It has become customary for Philips to periodically provide our stakeholders a roadmap of how we
want the company to develop,&#148; Philips President and Chief Executive Officer Gerard Kleisterlee
commented. &#147;Our plan for 2015 is an evolution of our Vision 2010 strategy. We will continue to build
on the key global trends to expand our leadership in key businesses such as home healthcare, LED
lighting solutions and healthy living and personal care. I firmly believe Philips is uniquely
positioned for growth as it continues to simply make a difference to people&#146;s lives with meaningful,
sustainable innovations.&#148;
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">Vision 2015 defines several company-wide key priorities for the next five years:
</DIV>





<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>
Philips aims to expand its existing leadership positions whilst benefitting from several of
its markets growing faster than global GDP.
</td>
 </tr>



<tr><TD>&nbsp;</TD></tr>

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Philips wants to be the preferred brand in health and well-being in the majority of the
markets it operates in.
</td></tr>
<tr><TD>&nbsp;</TD></tr>

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Philips is committed to being a leading company in matters of sustainability. The company
looks at sustainability through the lenses of its sectors and defines specific ambitions for
each of them, as communicated in its recent EcoVision5 program.
</td></tr>

<tr><TD>&nbsp;</TD></tr>


<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Philips wants to be seen by all stakeholders as making a positive difference in people&#146;s lives.</td></tr>


</table>
</DIV>








<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">As part of Vision 2015, Philips has set the following medium term performance aspirations for the
Philips group:
</DIV>

<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Comparable annual sales growth on an annual average basis at least 2% higher than
global Gross Domestic Product over the 2011 &#151; 2015 period</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR><TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Reported annual Earnings before Interest, Taxes, Amortization (EBITA)&nbsp;between 10% and
13% of sales in the 2011 &#151; 2015 period</TD>
</TR>


</TABLE>
</DIV>
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<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV style="margin-top: 6pt"><TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">



</TABLE>
</DIV>

<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Growth of earnings per Share (EPS)&nbsp;at double the rate of comparable annual sales
growth over the 2011 &#151; 2015 period</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR><TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" style="background: transparent">&nbsp;</TD>
    <TD width="2%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Return on Invested Capital at least 4% above weighted average cost of capital</TD>
</TR>

</TABLE>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">Gerard Kleisterlee will present Philips&#146; Vision 2015 in more detail to financial analysts and
investors today at the company annual Lighting Capital Markets day in London. At this event,
Lighting executives including Rudy Provoost, Chief Executive Officer of Philips Lighting, will
present on the sector&#146;s current market views, business priorities and ambitions.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">&#147;The lighting market is extremely dynamic,&#148; commented Rudy Provoost. &#147;We see the global shift to
energy efficient lighting solutions and the rapid adoption of LED accelerating our growth. Emerging
market expansion continues and we expect to capitalize on the positive long-term trends in those
markets. Against this backdrop, we are strongly positioned to solidify our global leadership through
delivering unique customer segment applications and solutions while leveraging our strong position
in conventional lighting.&#148;
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">During his presentation, Mr.&nbsp;Provoost will explain how Philips Lighting is well-positioned to grow
sales and to further expand EBITA margins to 12-14% on a reported basis in the years to come.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt; margin-left: 2%">Mr.&nbsp;Kleisterlee&#146;s presentation will begin at 10:30 AM CET, or 09:30 AM GMT, and is expected to end
around 12:00 AM CET, after which the Lighting Capital Markets Day will commence. All presentations
can be followed via webcast at the Investor Relations website.
</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">For more information, please contact:
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>Joon Knapen</B><BR>
Philips Corporate Communications<BR>
Tel: &#043;31 20 5977477<BR>
Email: joon.knapen@philips.com

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>Arent Jan Hesselink</B><BR>
Philips Corporate Communications<BR>
Tel: &#043;31 20 5977415<BR>
Email: arentjan.hesselink@philips.com

</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">About Royal Philips Electronics
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><I>Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs approximately 116,000 employees
in more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at www.newscenter.philips.com/main.</I>
</DIV>



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<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Forward-looking statements
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><I>This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.</I>
</DIV>



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<DIV style="font-family: 'Times New Roman',Times,serif">

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Philips sells entire NXP equity stake to UK pension fund
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 12pt">September&nbsp;7, 2010
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>Amsterdam, The Netherlands &#151; </B>Royal Philips Electronics (AEX: PHI, NYSE: PHG)
announced today that it will make a cash contribution of EUR 350&nbsp;million, on
September&nbsp;7, 2010 to the Philips UK pension fund, as part of the Philips UK
pension fund&#146;s recovery plan. This contribution is a funding transaction and
therefore has no impact on Philips&#146; earnings. The Trustees of Philips UK
pension fund will use this contribution to purchase from Philips its entire
equity stake in NXP.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">The sale of NXP shares will lead to a EUR 140&nbsp;million gain that Philips will
report under Financial income in the third quarter of 2010.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">For more information, please contact:<BR>
<B>Joon Knapen</B><BR>
Philips Corporate Communications<BR>
Tel: &#043;31 20 59 77477<BR>
Email: joon.knapen@philips.com

</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">About Royal Philips Electronics
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><I>Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people&#146;s lives
through timely innovations. As a world leader in healthcare, lifestyle and
lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
&#147;sense and simplicity&#148;. Headquartered in the Netherlands, Philips employs
approximately 116,000 employees in more than 60 countries worldwide. With sales
of EUR 23&nbsp;billion in 2009, the company is a market leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being
and pleasure with strong leadership positions in flat TV, male shaving and
grooming, portable entertainment and oral healthcare. News from Philips is
located at www.philips.com/newscenter.</I>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Forward-looking statements
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><I>This release may contain certain forward-looking statements with respect to the
financial condition, results of operations and business of Philips and certain
of the plans and objectives of Philips with respect to these items. By their
nature, forward-looking statements involve risk and uncertainty because they
relate to events and depend on circumstances that will occur in the future and
there are many factors that could cause actual results and developments to
differ materially from those expressed or implied by these forward-looking
statements.</I>
</DIV>



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