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<SEC-DOCUMENT>0001309014-10-000768.txt : 20101203
<SEC-HEADER>0001309014-10-000768.hdr.sgml : 20101203
<ACCEPTANCE-DATETIME>20101203072452
ACCESSION NUMBER:		0001309014-10-000768
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		4
CONFORMED PERIOD OF REPORT:	20101203
FILED AS OF DATE:		20101203
DATE AS OF CHANGE:		20101203

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		101229817

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>htm_5469.htm
<DESCRIPTION>LIVE FILING
<TEXT>
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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<A NAME="DOCUMENT_TOP">&nbsp;</A>
<P align="center">
<FONT size="+1"><B>
UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
</P>

<P>
<CENTER>
<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

</CENTER>
</P>

<P>
<CENTER>
<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
</FONT>
</CENTER>
</P>
<P>
<CENTER>
December 3, 2010
</CENTER>
</P>
<P>
<CENTER>

</CENTER>
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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
    </TD>
  </TR>
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    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
    </TD>
  </TR>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
</TABLE>

<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
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<FONT SIZE="3">
<PRE>
This report comprises a copy of the following press releases:

- - &#8220;Philips sets out emerging market growth plans for Consumer Lifestyle sector
in meeting with financial analysts&#8221;, dated December 1, 2010;
- - &#8220;Philips intends to sell Assembl&#233;on&#8221;, dated December 2, 2010;
- - &#8220;Philips CFO updates market on implementation of strategy to become the
leading company in health and well-being&#8221;, dated December 2, 2010
</PRE>
</FONT>
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<FONT SIZE="+1">
<CENTER>
<B>SIGNATURES</B>
</CENTER>
</FONT>
<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
  </TR>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
    </TD>
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       &nbsp;
    </TD>
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       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
  </TR>

  <TR>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="40%">
       Date: December 3, 2010
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="4%%">
       By:
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="56%">
       /s/ E.P. Coutinho<BR><HR WIDTH="30%" NOSHADE>
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Name:&nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
        E.P. Coutinho
    </TD>
  </TR>

  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Title:
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       General Secretary
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       &nbsp;
    </TD>
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<FONT SIZE="+1"><B>
EXHIBIT&nbsp;INDEX
</B></FONT>
</CENTER>
<BR>
<CENTER>
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      <FONT SIZE="-1"><B>Exhibit No.</B></FONT>
    </TD>
    <TD WIDTH="15%">
      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
    </TD>
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    <TD NOWRAP ALIGN="CENTER" WIDTH="8%">
      <HR SIZE="1" NOSHADE>
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      &nbsp;
    </TD>
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    </TD>
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      <FONT SIZE="-1">99.01<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
  </TR>
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      <FONT SIZE="-1">99.02<FONT>
    </TD>
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       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
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      <FONT SIZE="-1">99.03<FONT>
    </TD>
    <TD WIDTH="15%">
       &nbsp;
    </TD>
    <TD ALIGN="LEFT" VALIGN="TOP" WIDTH="77%">
      <FONT SIZE="2">Press release</FONT>
    </TD>
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      &nbsp;
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</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.01
<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-99.01
<TEXT>
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Exhibit&nbsp;&nbsp;EX-99.01
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<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips sets out emerging market growth plans for Consumer Lifestyle sector in meeting with
financial analysts
</FONT>

<P align="left" style="font-size: 12pt">December&nbsp;1, 2010


<P align="left" style="font-size: 12pt">Amsterdam, the Netherlands <B>&#150; </B>At a meeting with investors and financial analysts today, Royal
Philips Electronics (NYSE: PHG, AEX: PHI) will update the market on its Consumer Lifestyle sector.
Executives at Consumer Lifestyle, including Chief Executive Officer Pieter Nota, will elaborate on
the sector&#146;s plan to drive sales growth in strategic businesses and geographies. Emerging markets
will be a particular focus, with Consumer Lifestyle investing in local marketing, design and
innovation capabilities.


<P align="left" style="font-size: 12pt">&#147;We have leading positions in health and well-being with a global footprint and a strong brand,
especially in emerging markets,&#148; said Mr.&nbsp;Nota, who became sector CEO at Consumer Lifestyle on
September 1. &#147;In 2011, we will increasingly focus on growth, prioritizing investment in key
categories and markets. We will further strengthen our sector&#146;s position in emerging markets and
will continue to take action to bring our television business to profitability.&#148;


<P align="left" style="font-size: 12pt">Elaborating on the plan to strengthen the sector&#146;s position in emerging markets, Mr.&nbsp;Nota will
detail plans to move part of the leadership of the Domestic Appliances business group to Shanghai
and the creation of a new innovation site there. These enablers will ensure speed and focus to
deliver on local consumer insights.


<P align="left" style="font-size: 12pt">He will also comment on the Television business, which will deliver a significant year-on-year
improvement in profitability in 2010, the result of on-going cost improvements, supply partnerships
and brand licensing agreements in selected markets. However, due to difficult market conditions and
an unforeseen delay in the completion of the proposed brand licensing agreement between Philips and
TPV Technology in China, (which is now expected to be closed around the end of 2010) the Television
business will generate a 2% to 3% adjusted EBITA loss on a revenue of around EUR 3&nbsp;billion for the
full year.


<P align="left" style="font-size: 12pt">Philips will today reconfirm its full-year group guidance for 2010 to significantly exceed the
targeted 10% EBITA, adjusted for restructuring and acquisition-related charges, despite the lower
results for the Television business.
<BR>
At the end of the Capital Markets Day, Philips&#146; Group Controller Jan van Leeuwen will give an
update on financial reporting related matters. In his comments, Mr.&nbsp;Van Leeuwen will also say that
Philips&#146; next General Meeting of Shareholders will take place on March&nbsp;31, 2011, later than earlier
disclosed, to accommodate a change in legislation in the Netherlands related to annual meetings.


<P align="left" style="font-size: 12pt">Presentations will begin at 10 a.m. (CET)&nbsp;and can also be followed via webcast. Please visit
this&nbsp;link&nbsp;to listen to the webcast and download the slides that will be used during the day.


<P align="left" style="font-size: 12pt">For further information, please contact:
<BR>
Joost Akkermans
<BR>
Corporate Communications
<BR>
Tel: &#043;31 20 5977 406
<BR>
E-mail: joost.akkermans@philips.com


<P align="left" style="font-size: 12pt">Joon Knapen
<BR>
Corporate Communications
<BR>
Tel: &#043;31 20 5977 477
<BR>
E-mail: joon.knapen@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs more than 118,000 employees in
more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.


<P align="left" style="font-size: 12pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



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<FILENAME>exhibit2.htm
<DESCRIPTION>EX-99.02
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Exhibit&nbsp;&nbsp;EX-99.02
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips intends to sell Assembl&#233;on
</FONT>

<P align="left" style="font-size: 12pt">December&nbsp;2, 2010


<P align="left" style="font-size: 12pt">Amsterdam, the Netherlands &#150; Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that
it intends to sell a majority stake in Assembl&#233;on to H2 Equity Partners, an independent private
equity firm. Philips will retain a 20&nbsp;percent stake in Assembl&#233;on once the transaction, which is
subject to the advice of the works council and customary regulatory filings, is completed.


<P align="left" style="font-size: 12pt">Assembl&#233;on, with headquarters in Veldhoven, the Netherlands, is a global supplier of so-called
surface mount technology pick & place solutions for the electronics manufacturing industry. The
company, which employs just over 400 people, generated sales of EUR 92&nbsp;million in the first nine
months of 2010.


<P align="left" style="font-size: 12pt">Financial details of the proposed transaction will not be disclosed.


<P align="left" style="font-size: 12pt">For further information, please contact:
<BR>
Joost Akkermans
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77406
<BR>
E-mail: joost.akkermans@philips.com


<P align="left" style="font-size: 12pt">Tonn van de Laar
<BR>
Partner at H2 Equity Partners
<BR>
Tel: &#043;31 20 679 0822
<BR>
E-mail: t.vdlaar@h2.nl


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs more than 116,000 employees in
more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.


<P align="left" style="font-size: 12pt">About H2 Equity Partners
<BR>
H2 Equity Partners (H2) is an independent private equity firm founded in 1991, with offices in
Amsterdam, Munich and London. H2 focuses on investments in mid-sized companies in the Benelux,
Germany and the UK that can benefit from its in-house operating skills and expertise. H2 currently
has 13 companies in its portfolio with over <FONT face="'Times New Roman',times,serif">&#128;</FONT> 1.6&nbsp;billion in sales and approximately 6000
employees. H2 Equity Partners has built a strong track record over its 20&nbsp;years of investing and
has currently approximately <FONT face="'Times New Roman',times,serif">&#128;</FONT> 500&nbsp;million under management.&nbsp;www.h2.nl



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<SEQUENCE>4
<FILENAME>exhibit3.htm
<DESCRIPTION>EX-99.03
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Exhibit&nbsp;&nbsp;EX-99.03
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips CFO updates market on implementation of strategy to become the leading company in
health and well-being
</FONT>

<P align="left" style="font-size: 12pt">December&nbsp;2, 2010


<P align="left" style="font-size: 12pt">Paris, France &#150; Today,&nbsp;Pierre-Jean Sivignon, Chief Financial Officer of Royal Philips Electronics
(NYSE: PHG, AEX: PHI), will give a presentation to investors and financial analysts at the Societe
Generale Premium Review Conference in Paris.


<P align="left" style="font-size: 12pt">In his presentation, Mr.&nbsp;Sivignon will give an update on the implementation of Philips&#146; strategy to
become the leading company in health and well-being and will discuss the longer-term prospects of
Philips&#146; globally leading businesses.


<P align="left" style="font-size: 12pt">The presentation starts at 9 AM CET. The slides that will be used during this presentation will be
made available via this link.


<P align="left" style="font-size: 12pt">For further information, please contact:
<BR>
Joost Akkermans
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77406
<BR>
Email: joost.akkermans@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs more than 118,000 employees in
more than 60 countries worldwide. With sales of EUR 23&nbsp;billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.



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