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<SEC-DOCUMENT>0000950123-10-059781.txt : 20100816
<SEC-HEADER>0000950123-10-059781.hdr.sgml : 20100816
<ACCEPTANCE-DATETIME>20100622065411
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0000950123-10-059781
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20100622

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
<FILENAME>filename1.htm
<TEXT>
<HTML>
<HEAD>
<TITLE>corresp</TITLE>
</HEAD>
<BODY bgcolor="#FFFFFF">
<!-- PAGEBREAK -->
<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Ms.&nbsp;Kate Tillan<BR>
Assistant Chief Accountant<BR>
Division of Corporation Finance<BR>
Securities and Exchange Commission<BR>
100 F Street, N.E<BR>
Washington, D.C. 20549<BR>
U.S.A.

</DIV>

<DIV align="right" style="font-size: 10pt; margin-top: 12pt">Amsterdam, June&nbsp;21, 2010
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" nowrap align="left">Re:&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD> <u>Koninklijke Philips Electronics N.V. &#151; Form&nbsp;20-F for the Fiscal Year ended
December&nbsp;31, 2009 (File No.&nbsp;001-05146-01)</u></TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 12pt">Dear Ms Tillan,
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Thank you for your letter dated June&nbsp;9, 2010 setting forth comments regarding the Form 20-F
for the fiscal year ended December&nbsp;31, 2009 (the &#147;2009 Form&nbsp;20-F&#148;) of Koninklijke Philips
Electronics N.V. (&#147;Philips&#147;or the &#147;Company&#148;).
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To facilitate your consideration of Philips&#146; responses, we have included below the comments
and have provided Philips&#146; responses immediately following.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Philips acknowledges that (i)&nbsp;Philips is responsible for the adequacy and accuracy of the
disclosure in the filing, (ii)&nbsp;Staff comments or changes to disclosure in response to Staff
comments do not foreclose the Commission from taking any action with respect to the filing, and
(iii)&nbsp;Philips may not assert Staff comments as a defense in any proceeding initiated by the
Commission or any person under the federal securities laws of the United States.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In certain of our responses, we have proposed to amend the wording of certain disclosures in
our future filings. We are doing that to respond to the comments and not because we believe our
prior filings are materially deficient or inaccurate. Accordingly, any changes in subsequent
filings should not be viewed as an admission that prior disclosures were in any way deficient.
</DIV>




<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">




<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><U><I>Form&nbsp;20-F for the Fiscal Year ended December&nbsp;31, 2009</I></U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U><I>Philips Annual Report, Exhibit&nbsp;15(B)</I></U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U><I>Group Financial Statements, page 155</I></U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U><I>Consolidated Statements of Income, page 155</I></U>
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" nowrap align="left"><I>1.</I></TD>
    <TD width="1%">&nbsp;</TD>
    <TD><I>While we note your disclosure of depreciation, amortisation and employee benefit expenses,
please also discuss your consideration of disclosing additional information on the nature of
expenses to meet the objectives of the statement.</I></TD>
</TR>

</TABLE>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><U>Response:</U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">As discussed in our telephone conversation with the Staff on June&nbsp;16, 2010, in future filings, we
will present the nature of our expenses in a single note disclosure containing the elements
presented in IAS 1 paragraph 102 including &#147;cost of inventories&#148;.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><U><I>Receivables, page 168</I></U>
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="3%" nowrap align="left"><I>2.</I></TD>
    <TD width="1%">&nbsp;</TD>
    <TD><I>Further to your response to prior comment 8, please explain how you considered each of the
criteria in paragraph 19 of IAS 39 in determining you had transferred a financial asset.
Please also discuss how you determine whether you have retained control of the financial asset
in determining the appropriate accounting under paragraph </I><I>20(c)</I><I> of IAS 39.</I></TD>
</TR>

</TABLE>
</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U>Response:</U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Factoring arrangements into which the Company enters are typically sales of receivables to
financial counterparties under plain vanilla structures with standard terms and conditions to
ensure de-recognition conditions are met. In situations where IAS 39 paragraph 19 applies, the
Company considers all the criteria for a transfer of a financial asset to be met when:
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The Company does not have an obligation to pay the transferee (e.g. the bank) unless
the Company has collected the related amount from the debtor; and</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR><TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The money collected from the debtor cannot be used for any purpose other than payment
to the transferee; and</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR><TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><B>&#149;</B></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>The Company has an obligation to remit to the transferee money collected from the
debtor. The Company typically remits without delay. However, the Company&#146;s policy
provides that the Company can invest any cash flows for a period of up to three months
without violating this requirement provided (1)
investments are only in cash and cash equivalents; and (2)&nbsp;all cash flows, both amounts
collected and any income earned on investments in cash and cash</TD>
</TR>

</TABLE>
</DIV>
<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV style="margin-top: 6pt"><TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">
<TR valign="top" style="font-size: 10pt; color: #textcolor#; background: #bgcolor#">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>equivalents, are remitted to the transferee on the next date on which a payment is due to the
transferee.</TD>
</TR>

</TABLE>
</DIV>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">In our response to the prior comment 8, we referred to our accounting policy, as set out in our
Group accounting manual for situations relating to transactions where substantially all the risks
and rewards of ownership of the financial asset is neither transferred nor retained. Although our
accounting policy reflects the requirements of IAS 39.20 (c), we do not have any material
transactions to which IAS 39.20 (c)&nbsp;is or has been applicable.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">We propose to include the substance of the above response to the extent applicable as a disclosure
in future filings.
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt">*****
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Please direct any questions or comments regarding this letter to me at (011) (31)&nbsp;20 59 77 142. Our
fax number is (011) (31)&nbsp;20 59 77 140. We are available to discuss any of the foregoing with you
at your convenience, and thank you again for your consideration of our response to the comments of
the Staff.
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 12pt">Very truly yours,
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 12pt">Pierre-Jean Sivignon<BR>
Executive Vice President and Chief Financial Officer

</DIV>

<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<DIV style="font-family: 'Times New Roman',Times,serif">
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Copyholders SEC letter P.J. Sivignon to Ms.&nbsp;K. Tillan &#151; June&nbsp;21, 2010
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 6pt">Andri Boerman<BR>
Alicia Lam<BR>
Dan Morris<BR>
(Securities and Exchange Commission)
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 6pt">Jan van Leeuwen<BR>
Christoph Wolfsgruber<BR>
Eric P. Coutinho<BR>
Hessel Hilarides<BR>
Marnix van Ginneken<BR>
(Koninklijke Philips Electronics N.V.)
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 6pt">John O&#146;Connor<BR>
(Sullivan &#038; Cromwell LLP)
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 6pt">Michiel Soeting<BR>
(KPMG Accountants NV)
</DIV>



<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>



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