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<SEC-DOCUMENT>0001309014-11-000035.txt : 20110128
<SEC-HEADER>0001309014-11-000035.hdr.sgml : 20110128
<ACCEPTANCE-DATETIME>20110128093800
ACCESSION NUMBER:		0001309014-11-000035
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20110128
FILED AS OF DATE:		20110128
DATE AS OF CHANGE:		20110128

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		11553971

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>htm_5566.htm
<DESCRIPTION>LIVE FILING
<TEXT>
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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<FONT size="+1"><B>
UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
</P>

<P>
<CENTER>
<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

</CENTER>
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<P>
<CENTER>
<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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January 28, 2011
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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
	&nbsp;
    </TD>
  </TR>
<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">
        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	&nbsp;
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
    </TD>
  </TR>
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        &nbsp;
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
  </TR>

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        &nbsp;
    </TD>
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
    </TD>
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        &nbsp;
    </TD>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" COLSPAN="5" WIDTH="100%">
        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
    </TD>
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        &nbsp;
    </TD>
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</TABLE>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
    </TD>
  </TR>
  <TR>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
        &nbsp;
    </TD>
  </TR>
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<FONT SIZE="3">
<PRE>
This report comprises a copy of the following press release:

- - &#8220;Philips to acquire Preethi to drive kitchen appliance market growth in
India&#8221;, dated January 24, 2011.

</PRE>
</FONT>
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<FONT SIZE="+1">
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<B>SIGNATURES</B>
</CENTER>
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<TABLE CELLSPACING="0" BORDER="0" CELLPADDING="0" WIDTH="100%">
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       &nbsp;
    </TD>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
    </TD>
  </TR>
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="100%">
       &nbsp;
    </TD>
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       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
    </TD>
  </TR>

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       &nbsp;
    </TD>
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       &nbsp;
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       Date: January 28, 2011
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="4%%">
       By:
    </TD>
    <TD VALIGN="TOP" ALIGN="LEFT" WIDTH="56%">
       /s/ E.P. Coutinho<BR><HR WIDTH="30%" NOSHADE>
    </TD>
  </TR>

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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="40%">
       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Name:&nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
        E.P. Coutinho
    </TD>
  </TR>

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       &nbsp;
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       Title:
    </TD>
    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       General Secretary
    </TD>
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       &nbsp;
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       &nbsp;
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EXHIBIT&nbsp;INDEX
</B></FONT>
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      &nbsp;
    </TD>
    <TD NOWRAP ALIGN="LEFT" WIDTH="77%">
      <FONT SIZE="-1"><B>Description</B></FONT>
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      <HR SIZE="1" NOSHADE>
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      <HR ALIGN="LEFT" SIZE="1" WIDTH="88%" NOSHADE>
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      <FONT SIZE="-1">99<FONT>
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       &nbsp;
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      <FONT SIZE="2">Press release</FONT>
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      &nbsp;
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<SEQUENCE>2
<FILENAME>exhibit1.htm
<DESCRIPTION>EX-99
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Exhibit&nbsp;&nbsp;EX-99
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<BODY style="font-family: 'Times New Roman',Times,serif">


<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips to acquire Preethi to drive kitchen appliance market growth in India
</FONT>

<P align="left" style="font-size: 12pt">January&nbsp;24, 2011


<P align="left" style="font-size: 12pt">Amsterdam, the Netherlands and Chennai, India <B>&#150; </B>Royal Philips Electronics (AEX: PHI, NYSE: PHG)
announced today that it has agreed to acquire the assets of the Preethi business, a leading kitchen
appliances company in India. This will make Philips the clear leader in this specific fast-growing
segment within the Indian Domestic Appliances market. Financial details of the transaction were not
disclosed.


<P align="left" style="font-size: 12pt">With almost 40&nbsp;percent of Philips Consumer Lifestyle sector&#146;s sales already derived from emerging
markets, the acquisition of Preethi demonstrates Philips&#146; commitment to drive local innovation,
including further building its industrial and commercial footprint in emerging markets.


<P align="left" style="font-size: 12pt">&#147;To capture growth in kitchen appliances we need to intimately understand local consumer needs and
deliver the right solutions,&#148; said Pieter Nota, Chief Executive Officer of Philips Consumer
Lifestyle. &#147;By building on Preethi&#146;s unique local knowledge, heritage of quality, and substantial
distributor and dealer network, we are well positioned to drive growth in one of the world&#146;s most
dynamic kitchen appliance markets.&#148;


<P align="left" style="font-size: 12pt">Preethi, founded in 1978, is headquartered in Chennai, India and employs approximately 850 people.
The company manufactures a wide range of kitchen appliances tailored to the needs of Indian
consumers. With an extensive network of consumer care centers, distributors and dealers, Preethi
has a substantial presence across India, with particular strength in the south of the country.


<P align="left" style="font-size: 12pt">For several years the company has seen double digit revenue growth in its business. Demand for its
products is expected to continue to rise due to the rapidly expanding Indian middle class, which is
projected to grow more than tenfold to over 580&nbsp;million people from 2007 to 2025<sup>1</sup>.


<P align="left" style="font-size: 12pt">&#147;Since launching our first products over 30&nbsp;years ago, Preethi has grown into one of the most
successful and trusted kitchen appliance brands in India,&#148; said TT Varadarajan, Chairman and
Managing Director of Preethi. &#147;Now we have an even brighter future with Philips. The combined
strength of our two organizations will benefit both our customers and employees.&#148; Mr.&nbsp;Varadarajan
will continue to spearhead the Preethi business within Philips.


<P align="left" style="font-size: 12pt">Upon closing of this transaction in the second quarter of 2011, which is subject to certain
contractual and other conditions such as regulatory approval, Preethi will become part of the
Domestic Appliances business group within Philips&#146; Consumer Lifestyle sector. It will be led out of
the business group&#146;s newly established global headquarters in Shanghai, headed by Murali Sivaraman,
former CEO of Philips India.


<P align="left" style="font-size: 12pt">For further information, please contact:
<BR>
Santa van der Laarse
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 59 77209
<BR>
Email: &nbsp;&nbsp;


<P align="left" style="font-size: 12pt">Moushumi Dutt
<BR>
Philips Corporate Communications India
<BR>
Tel: &#043; 91-124-4606018
<BR>
Email: moushumi.dutt@philips.com


<P align="left" style="font-size: 12pt">About Royal Philips Electronics


<P align="left" style="font-size: 12pt">Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs more than 119,000 employees in
more than 60 countries worldwide. With sales of EUR 25.4&nbsp;billion in 2010, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new
lighting applications, as well as lifestyle products for personal well-being and pleasure with
strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at www.philips.com/newscenter.


<P align="left" style="font-size: 12pt">About Preethi
<BR>
Preethi is India&#146;s largest Mixer Grinder brand and a leading Kitchen Appliances company present in
over 9 Million homes in India and abroad. The Preethi range of appliances includes Mixer Grinders,
Auto Cooker/Warmers, Induction Cooktops, Coffee Makers, Kettles and Irons amongst others. The
company has 7 manufacturing facilities spread across Tamil Nadu and Himachal Pradesh. For more
information visit: www.preethi.in


<P align="left" style="font-size: 12pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



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