<SEC-DOCUMENT>0001309014-11-000358.txt : 20110620
<SEC-HEADER>0001309014-11-000358.hdr.sgml : 20110620
<ACCEPTANCE-DATETIME>20110620061054
ACCESSION NUMBER:		0001309014-11-000358
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20110620
FILED AS OF DATE:		20110620
DATE AS OF CHANGE:		20110620

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		11920028

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
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<TYPE>6-K
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
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<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

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REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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June 20, 2011
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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
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	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
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	&nbsp;
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<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
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      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
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        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
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        &nbsp;
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        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
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<PRE>
This report comprises a copy of the following press release:

- Philips appoints Jim Andrew as Chief Strategy Officer, dated June 20, 2011

</PRE>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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       &nbsp;
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       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
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       &nbsp;
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       Date: June 20, 2011
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       By:
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       /s/ E.P. Coutinho<BR><HR WIDTH="30%" NOSHADE>
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       &nbsp;
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       Name:&nbsp;
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        E.P. Coutinho
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       &nbsp;
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       Title:
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       General Secretary
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       &nbsp;
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EXHIBIT&nbsp;INDEX
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      <FONT SIZE="-1"><B>Description</B></FONT>
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      <FONT SIZE="2">Press release</FONT>
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Exhibit&nbsp;&nbsp;EX-99
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 9pt">Philips appoints Jim Andrew as Chief Strategy Officer
</FONT>

<P align="left" style="font-size: 9pt">June&nbsp;20, 2011


<P align="left" style="font-size: 9pt">Gottfried Dutine to retire per December&nbsp;31, 2011


<P align="left" style="font-size: 9pt">Amsterdam, The Netherlands &#150; Royal Philips Electronics (NYSE:PHG, AEX: PHI) today announced the
appointment of Jim Andrew as Chief Strategy Officer, effective July&nbsp;15, 2011. Later this year, Mr.
Andrew will also take over the innovation portfolio &#150; including corporate technologies, research &
development, and idea-to-market process leadership &#151; from&nbsp;Gottfried Dutine, who will retire per
December&nbsp;31, 2011. Mr.&nbsp;Andrew will report directly to Philips Chief Executive Officer&nbsp;Frans van
Houten.

&nbsp;

<P align="left" style="font-size: 9pt">&#147;I am very pleased that in Jim Andrew we have been able to find a leader with a strong focus on
strategy and innovation,&#146;&#146; said Mr.&nbsp;Van Houten. &#147;Innovation is the lifeblood of Philips and it has
been for 120&nbsp;years. Jim&#146;s track record will help us accelerate our innovation in the market that
will help us to boost both organic and inorganic growth in the future.&nbsp; I&#146;m confident Philips will
benefit tremendously from Jim&#146;s experience in the domain of strategy development, innovation and
business transformation. At the same time, I wish to already express my appreciation to Gottfried
for his commitment and his passionate contribution to make our company more customer-focused. He
also deserves a lot of credit for his role in renewing our Corporate Technologies organization,
strengthening the focus of our innovation efforts on market and customer needs.&#148;

&nbsp;

<P align="left" style="font-size: 9pt">Gottfried Dutine, born in 1952 in Germany, joined Philips in 2002 and has been a member of the
Board of Management since April&nbsp;2002. He became the Global Head of Markets & Innovation as of
January&nbsp;1, 2010. In May of this year, Philips appointed Ronald de Jong as Chief Market Leader to
strengthen its leadership focused on customers and markets. As part of that new role, the market
and area related responsibilities supervised by Mr.&nbsp;Dutine were transferred to Mr.&nbsp;De Jong with
effect from June&nbsp;1, 2011.

&nbsp;

<P align="left" style="font-size: 9pt">Jim Andrew (American, 1962) joins Philips from The Boston Consulting Group (BCG), where he last
served as Senior Partner and Managing Director based in Chicago. Prior to this, he founded and ran
BCG&#146;s offices in both Mumbai in India and Singapore. Mr.&nbsp;Andrew heads BCG&#146;s global Innovation
Strategy Practice and is a member of BCG&#146;s global Strategy Practice leadership team.

&nbsp;

<P align="left" style="font-size: 9pt">&#148;I am very happy to join Philips in this exciting role and look forward to working together to
further strengthen Philips&#146; strategy and the company&#146;s focus on innovation,&#148; said Mr.&nbsp;Andrew.
&#147;Philips is a company with a rich history and huge potential that is well-positioned for continued
success.&#148;&nbsp;

&nbsp;

<P align="left" style="font-size: 9pt">Mr.&nbsp;Andrew was recently appointed by Secretary of Commerce Locke as a charter member of the
inaugural National Advisory Committee on Innovation and Entrepreneurship (NACIE), the council that
advises the US administration on key innovation and entrepreneurship issues and supports President
Obama&#146;s innovation strategy. Mr.&nbsp;Andrew has worked extensively with leading multi-business,
industrial, and consumer companies on issues of growth, M&A, international expansion, and corporate
and business unit strategy. He joined BCG in 1986.

&nbsp;

<P align="left" style="font-size: 9pt">For further information, please contact:
<BR>
Joost Akkermans
<BR>
Philips Corporate Communications
<BR>
Tel. &#043; 31 20 59 77406
<BR>
Email: joost.akkermans@philips.com


<P align="left" style="font-size: 9pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity&#148;. Headquartered in the Netherlands, Philips employs about 117,000 employees with
sales and services in more than 100 countries worldwide. With sales of EUR 22.3&nbsp;billion in 2010,
the company is a market leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in male shaving and grooming, portable
entertainment and oral healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.


<P align="left" style="font-size: 9pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



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