<SEC-DOCUMENT>0001309014-11-000608.txt : 20110920
<SEC-HEADER>0001309014-11-000608.hdr.sgml : 20110920
<ACCEPTANCE-DATETIME>20110920082949
ACCESSION NUMBER:		0001309014-11-000608
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20110913
FILED AS OF DATE:		20110920
DATE AS OF CHANGE:		20110920

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		111098503

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
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<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

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REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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September 13, 2011
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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
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	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
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	&nbsp;
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<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
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      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
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        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	&nbsp;
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
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        &nbsp;
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        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
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        &nbsp;
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<PRE>
This report comprises a copy of the following press release:

- &#8220;Philips gives update on Accelerate! program to achieve profitable growth
through innovation and entrepreneurship&#8221;, dated September 13, 2011.

</PRE>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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       &nbsp;
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       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
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       &nbsp;
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       Date: September 13, 2011
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       By:
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       /s/ Eric Coutinho<BR><HR WIDTH="30%" NOSHADE>
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       &nbsp;
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       Name:&nbsp;
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        Eric Coutinho
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       Title:
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       General Secretary
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EXHIBIT&nbsp;INDEX
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      <FONT SIZE="-1"><B>Description</B></FONT>
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      <FONT SIZE="-1">99<FONT>
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      <FONT SIZE="2">Press Release</FONT>
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<FILENAME>exhibit1.htm
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Exhibit&nbsp;&nbsp;EX-99
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 10pt">Philips gives update on Accelerate! program to achieve profitable growth through innovation
and entrepreneurship
</FONT>

<P align="left" style="font-size: 10pt">September&nbsp;13, 2011


<P align="left" style="font-size: 10pt">EUR 800&nbsp;million in identified cost savings will streamline organization and reduce overhead costs
allowing higher investments in innovation and sales growth


<P align="left" style="font-size: 10pt">London, UK &#150; At a meeting with investors and financial analysts today in London, UK, Royal Philips
Electronics (NYSE: PHG, AEX: PHI) will update the financial market on the developments in the
Lighting and Consumer Lifestyle sectors.

&nbsp;

<P align="left" style="font-size: 10pt">As part of his company update, Philips Chief Executive Officer&nbsp;Frans van Houten&nbsp;will discuss the
progress that is being made with the Accelerate! program to drive innovation and customer
centricity, while reinforcing performance improvements. The earlier announced program to reduce
complexity and indirect costs by EUR 500&nbsp;million is now targeted at EUR 800&nbsp;million. As
communicated earlier, the company reconfirms its intention to step up additional investments in R&D
and customer-facing resources of around EUR 200&nbsp;million a year.

&nbsp;

<P align="left" style="font-size: 10pt">&#147;I am glad to see continued growth in our core businesses in Healthcare, Consumer Lifestyle, and
the LED segment of Lighting, with strong positions in both growth and mature geographies,&#148; said Mr.
Van Houten. &#147;We will continue to expand our market leadership through increased innovation efforts
and customer intimacy, while removing complexity and changing our culture to transform Philips into
a more entrepreneurial company. As a result of our efforts and despite economic challenges, we are
confident that we can deliver on our 2013 financial targets of 4-6% sales growth, 10-12% EBITA, and
12-14 ROIC, as announced in July&nbsp;2011.&#148;

&nbsp;

<P align="left" style="font-size: 10pt">After the company update, Mr.&nbsp;Van Houten and Chief Financial Officer&nbsp;Ron Wirahadiraksa&nbsp;will take
part in a question-and-answer session with the investors and analysts present in London. As interim
Chief Executive Officer and Chief Financial Officer at Philips Lighting respectively, Mr.&nbsp;Van
Houten and Mr.&nbsp;Wirahadiraksa will also comment on current market views and business priorities to
sustain Philips leadership in the changing Lighting markets.

&nbsp;

<P align="left" style="font-size: 10pt">At the event,&nbsp;Pieter Nota, Chief Executive Officer of Philips Consumer Lifestyle will elaborate on
the sector&#146;s plan to drive profitable growth. Mr.&nbsp;Nota and other Consumer Lifestyle executives will
discuss how the sector&#146;s portfolio is being reshaped towards global scale and category leadership
in Personal Care, Health & Wellness and&nbsp;Domestic Appliances.

&nbsp;

<P align="left" style="font-size: 10pt">Presentations in London will begin at 08:30&nbsp;a.m. GMT (9:30 a.m. CET) and can also be followed via
webcast. Please visit&nbsp;this link&nbsp;to listen to the webcast and download the slides that will be used
during the day.


<P align="left" style="font-size: 10pt">For further information, please contact:
<BR>
Steve Klink
<BR>
Philips Corporate Communications:
<BR>
Tel: &#043;31 20 5977 415
<BR>
Email: steve.klink@philips.com


<P align="left" style="font-size: 10pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity.&#148; Headquartered in the Netherlands, Philips employs over 120,000 employees with
sales and services in more than 100 countries worldwide. With sales of EUR 22.3&nbsp;billion in 2010,
the company is a market leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in male shaving and grooming, portable
entertainment and oral healthcare. News from Philips is located at&nbsp;www.philips.com/newscenter.


<P align="left" style="font-size: 10pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



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