<SEC-DOCUMENT>0001309014-12-000260.txt : 20120402
<SEC-HEADER>0001309014-12-000260.hdr.sgml : 20120402
<ACCEPTANCE-DATETIME>20120402092615
ACCESSION NUMBER:		0001309014-12-000260
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20120402
FILED AS OF DATE:		20120402
DATE AS OF CHANGE:		20120402

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KONINKLIJKE PHILIPS ELECTRONICS NV
		CENTRAL INDEX KEY:			0000313216
		STANDARD INDUSTRIAL CLASSIFICATION:	ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			P7
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05146-01
		FILM NUMBER:		12731403

	BUSINESS ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC
		BUSINESS PHONE:		31 20 59 77777

	MAIL ADDRESS:	
		STREET 1:		BREITNER CENTER
		STREET 2:		AMSTELPLEIN 2
		CITY:			AMSTERDAM
		STATE:			P7
		ZIP:			1096 BC

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS ELECTRONICS N V
		DATE OF NAME CHANGE:	19930727

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PHILIPS NV
		DATE OF NAME CHANGE:	19910903
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<TYPE>6-K
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<DESCRIPTION>LIVE FILING
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Koninklijke Philips Electronics N.V.&nbsp;-&nbsp;Form&nbsp;6-K
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UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION<BR>
Washington, D.C. 20549</B>
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<FONT SIZE="+2" FACE="Arial"><B>FORM 6-K</B></FONT><BR>

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<FONT size="+1">
REPORT OF FOREIGN PRIVATE ISSUER<BR>PURSUANT TO RULE 13a-16 OR 15d-16<BR>UNDER THE SECURITIES EXCHANGE ACT OF 1934
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April 2, 2012
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	<FONT SIZE="+2"><B>Koninklijke Philips Electronics N.V.</B></FONT><BR>
	<FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT>
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	<FONT SIZE="-1">(Translation of registrant&#146;s name into English)</FONT>
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	&nbsp;
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<TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT FACE="Courier" SIZE="+0">The Netherlands</FONT><BR><FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT></TD></TR><TR><TD VALIGN="CENTER" ALIGN="CENTER" WIDTH="100%" COLSPAN="5"><FONT SIZE="-1">(Jurisdiction of incorporation or organization)</FONT></TD></TR><TR><TD VALIGN="BOTTOM" ALIGN="CENTER" WIDTH="100%" COLSPAN="5">&nbsp;</TD></TR>
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      <FONT FACE="Courier" SIZE="+0">Breitner Center, Amstelplein 2, 1096 BC Amsterdam, The Netherlands</FONT>
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        <FONT SIZE="-7">&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;</FONT><BR>
	    <FONT SIZE="-1">(Address of principal executive office)</FONT>
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	&nbsp;
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	Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;Form 20-F&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Form 40-F
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        &nbsp;
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        Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]
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        &nbsp;
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        Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:&nbsp;&nbsp;[<FONT FACE="Courier">&nbsp;</FONT>]&nbsp;Yes&nbsp;&nbsp;&nbsp;&nbsp;[<FONT FACE="Courier">x</FONT>]&nbsp;No
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        &nbsp;
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        If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):&nbsp;&nbsp;&nbsp;<FONT FACE="Courier"><U>&nbsp;n/a&nbsp;</U></FONT>
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        &nbsp;
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<PRE>
This report comprises a copy of the following press release:

- &#8220;Philips and TPV announce start of Television joint venture named TP Vision&#8221;,
dated April 2, 2012.

</PRE>
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<B>SIGNATURES</B>
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       Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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       &nbsp;
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       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="4%%">
       &nbsp;
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    <TD VALIGN="BOTTOM" ALIGN="LEFT" WIDTH="56%">
       Koninklijke Philips Electronics N.V.
    </TD>
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       &nbsp;
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       Date: April 2, 2012
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       By:
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       /s/ E.P. Coutinho <BR><HR WIDTH="30%" NOSHADE>
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       &nbsp;
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       Name:&nbsp;
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        E.P. Coutinho
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       &nbsp;
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       Title:
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       General Secretary
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       &nbsp;
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EXHIBIT&nbsp;INDEX
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      &nbsp;
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      <FONT SIZE="-1"><B>Description</B></FONT>
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      <FONT SIZE="2">Press release</FONT>
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Exhibit&nbsp;&nbsp;EX-99
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 12pt">Philips and TPV announce start of Television joint venture named TP Vision
</FONT>

<P align="left" style="font-size: 12pt">April&nbsp;2, 2012


<P align="left" style="font-size: 12pt">&#149; Joint venture to leverage the strengths of Philips and TPV in global Television&nbsp; market
<BR>
&#149; Ensures the future of the Philips brand in Television


<P align="left" style="font-size: 12pt"><FONT style="font-size: 11pt">Amsterdam, the Netherlands <B>&#150; </B>Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced
that the transaction to create a Television joint venture with TPV Technology Limited (0903.HK) has
been completed. The joint venture will be called TP Vision and will be 70% owned by TPV and 30% by
Philips. TP Vision will develop, manufacture and market Philips branded TV sets.
<BR>
The completion of the agreement comes after the necessary merger clearance, governmental and TPV
shareholder approvals were obtained. TP Vision, with headquarters in Amsterdam, will be led by Mr.
Maarten de Vries. TP Vision will combine the design expertise and innovative Philips TV heritage
with the manufacturing scale, and operational excellence, of TPV.
</FONT>

<P align="left" style="font-size: 11pt">&#147;TP Vision will be a strong player in the global TV market and will ensure the continuity of the
Philips TV brand in the markets,&#148; said Philips Chief Executive Officer Frans van Houten. &#147;TP Vision
will leverage the strength of the Philips brand, innovation power and trade relationships, with the
additional scale and manufacturing strengths of TPV. The TV partnership with TPV enables Philips to
focus on expanding market leadership positions across our Healthcare, Consumer Lifestyle and
Lighting sectors.&#148;


<P align="left" style="font-size: 11pt">&#147;We are glad to have Philips as a partner in this Television joint venture,&#148; said TPV Chairman and
Chief Executive Officer Jason Hsuan. &#147;This partnership will enhance Philips&#146; brand position in the
TV space and bring sustainable returns to both shareholders. Philips and TPV have been partners for
many years and we are confident that together we can become a major player in Television globally.&#148;


<P align="left" style="font-size: 11pt">&#147;TP Vision is here to stay and grow profitably,&#146;&#146; said TP Vision Chief Executive Officer Maarten de
Vries. &#147;TP Vision will continue to bring the high level of innovation consumers expect from a
Philips TV. Our recently launched 2012 series have everything to enjoy the world of digital content
delivered via broadcasting and the Web. We believe in creating products that touch the human senses
and are within reach of all consumers in the markets we operate in.&#148;


<P align="left" style="font-size: 11pt">TP Vision will be responsible for the design, manufacturing, distribution, marketing and sales of
Philips&#146; Television worldwide, with the exception of mainland China, India, United States, Canada,
Mexico and certain countries in South America. As part of the transaction, the Philips Television
innovation and manufacturing sites, commercial organizations, headquarters and employee base of
close to 3,300 will transfer to TP Vision.


<P align="left" style="font-size: 11pt">The key terms and conditions of the transaction are in line with the announcement made on November
1, 2011.


<P align="left" style="font-size: 11pt">Philips Television has operated as a standalone business within Philips Consumer Lifestyle since
January&nbsp;1, 2012.


<P align="left" style="font-size: 11pt">For further information, please contact:
<BR>
<B>Joost Akkermans</B>
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 5977 406
<BR>
E-mail: joost.akkermans@philips.com

&nbsp;

<P align="left" style="font-size: 11pt"><B>Steve Klink</B>
<BR>
Philips Corporate Communications
<BR>
Tel: &#043;31 20 5977 415
<BR>
E-mail: steve.klink@philips.com

&nbsp;

<P align="left" style="font-size: 11pt"><B>Eva Heller</B>
<BR>
TP Vision Communications
<BR>
Tel: &#043;31 611798744
<BR>
E-mail: eva.heller@philips.com&nbsp;


<P align="left" style="font-size: 11pt">About Royal Philips Electronics
<BR>
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and
well-being company, focused on improving people&#146;s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into
people-centric solutions, based on fundamental customer insights and the brand promise of &#147;sense
and simplicity.&#148; Headquartered in the Netherlands, Philips employs approximately 122,000 employees
with sales and services in more than 100 countries worldwide. With sales of EUR 22.6&nbsp;billion in
2011, the company is a market leader in cardiac care, acute care and home healthcare, energy
efficient lighting solutions and new lighting applications, as well as lifestyle products for
personal well-being and pleasure with strong leadership positions in male shaving and grooming,
portable entertainment and oral healthcare. News from Philips is located
awww.philips.com/newscenter


<P align="left" style="font-size: 11pt">About TP Vision
<BR>
TP Vision is a dedicated TV player in the world of visual digital entertainment. TP Vision
concentrates on developing, manufacturing and marketing Philips branded TV sets in Europe, Russia,
Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific. We do
this by combining our design expertise and innovative Philips TV heritage with the operational
excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring
high-quality TV sets to the market: smart and easy to use with sophisticated styling i.e. new
materials and slim design. We believe in creating products that offer a superior TV experience for
consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. Based in
Amsterdam, the Netherlands, TP Vision is the exclusive brand licensee of Philips TV for the above
listed countries. The TV Company is 70% owned by TPV and 30% by Royal Philips Electronics,
headquartered in the Netherlands. TP Vision employs close to 3,300 people in several locations
around the globe.


<P align="left" style="font-size: 11pt">Forward-looking statements
<BR>
This release may contain certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of the plans and objectives of
Philips with respect to these items. By their nature, forward-looking statements involve risk and
uncertainty because they relate to events and depend on circumstances that will occur in the future
and there are many factors that could cause actual results and developments to differ materially
from those expressed or implied by these forward-looking statements.



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