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Income from operations - Sales and costs by nature (Detail) - EUR (€) € in Millions | 12 Months Ended
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Dec. 31, 2017 | Dec. 31, 2016 | Dec. 31, 2015
Income from operations [Abstract] |  |  |  |
Sales | [1] | € 17,780 | € 17,422 | € 16,806
Raw materials and supplies |  | 4,918 | 5,030 | 5,188
Employee benefit expenses |  | 5,824 | 5,298 | 5,638
Depreciation and amortization | [2] | 1,025 | 976 | 972
Shipping and handling |  | 602 | 545 | 547
Advertising and promotion |  | 939 | 915 | 862
Lease expenses, net |  | 227 | 223 | 250
Other operational costs |  | 2,804 | 2,963 | 2,751
Other business income (expense) |  | 76 | (6) | 60
Income (loss) from operations |  | € 1,517 | € 1,464 | € 658
[1] | The sales are reported based on country of destination.
[2] | Includes impairments.

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