
markets. With the agreement to sell the Turkish
activities early 2025, we are approaching the
conclusion of our strategic refocus on retailer
and healthcare brands in Europe and North
America.
Competitive and
sustainable innovation
At Ontex, we believe that innovation should
be accessible to everyone. This philosophy
drives us to make innovation available as fast as
possible, and to make products smarter, safer,
more aordable and more sustainable than
ever before.
In 2024, we launched 13 innovations that
cater to diverse market needs, including our
Dreamshield 360° technology in baby care.
Behind the science, everybody at Ontex takes
pride in being a driving force behind our eorts
to constantly improve the experience for our
customers and consumers, today and in the
future.
Innovation and sustainability have become
inseparable. That’s why we introduced a more
ambitious sustainability strategy with enhanced
environmental targets related to responsible
sourcing, reducing carbon emissions and fossil-
based plastics. Additionally, we’ve intensied
eorts to ensure our supply chain fully aligns
with these sustainability goals, creating a
more responsible and transparent production
process.
We are proud of the progress we are making
and delighted to see this rewarded with a CPD
‘A’ score for leadership in Climate Action. This
motivates us to strengthen our commitment
to drive innovation in sustainable practices,
in strong partnership with our customers,
suppliers and partners.
Strong nancial
performance
2024 marked a noticeable improvement in
nancial performance, including stronger
margins, reduced debt, and strong Free Cash
Flow. This is especially notable considering the
substantial investment eorts made throughout
the year.
Our EBITDA margin has recovered to 12%, and
we’ve achieved strong sales growth, with an
average like-for-like increase of 7% since 2022.
Additionally, we’ve reduced our leverage ratio to
below 2.5, the lowest since 2015. This reduction
in debt gives us greater nancial exibility to
invest in growth opportunities.
Our nancial results reect the eectiveness of
Ontex’s transformation strategy. Together with
a strong Free Cash Flow of close to €50 million,
our organization has a solid nancial foundation
for future growth.
Governance as a catalyst
for execution
We remain committed to upholding the highest
corporate governance standards, as we believe
this is an important catalyst for the realization of
Ontex’s strategic plans. We continue to focus on
ve corporate governance themes: leadership,
governance, remuneration, sustainability and
investor engagement.
6%
CM
volume growth
12%
CM
adj. EBITDA margin (+2.3pp)
€48M
free cash ow
‘A’ score
for CDP Climate Action
As part of this, the Board continuously improves
its own governance and eectiveness. This year,
an in-depth independent assessment conrmed
an improvement in the Board’s functioning and
eectiveness.
Building trust for 2025
and beyond
Ontex is increasingly well-positioned to
compete in the European and North American
markets, giving us condence in the company’s
future. With this solid foundation, Ontex is well
on its path to lead in a competitive landscape
while remaining resilient in the face of external
challenges.
Looking ahead to 2025, Ontex will continue
to focus on three main priorities. First,
we’ll increase our competitiveness through
continued cost transformation and sustainable
innovation. Second, we aim to further scale our
business in North America, while optimizing our
operational excellence. And third, we want to
consolidate and expand our business in Europe
in select categories.
And last, but not least, we have the people
and the partnerships to bring this vision to life.
Every Ontex team member, every partner, every
customer, has contributed to making 2024
more valuable. We’re grateful for the trust from
everyone we collaborate with to make everyday
life easier, across generations.
Here for you.
CM: data related to Core Markets
I Highlights I Letter from Chairman & CEO I Ontex at a glance I How we create value I
5 > Ontex annual report 2024
Strategic report
Corporate governance,
risk & remuneration
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