Corporate | 16 September 2002 11:05
Basler AG
english
Basler Expands Presence in Asia
Corporate-news announcement sent by DGAP.
The sender is solely responsible for the contents of this announcement.
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Basler Expands Presence in Asia
Representative Office Opened in Shanghai
Ahrensburg, 16 September 2002 – Basler AG – the leading company for vision
technology, the technology of artificial vision – has opened a new
representative office in Shanghai in a move to expand its operations in Asia.
Together with its well-established units in Taiwan and Singapore, this office
now forms a third pillar within one of Basler’s most important regional markets.
“From Shanghai we’ll be able to target the China growth market,” explained CEO
Dr. Dietmar Ley. “Many of our existing customers are building additional
capacity in China. The Chinese market will be a particularly attractive one for
selling our inspection systems for CDs/DVDs, while excellent opportunities stand
to develop for marketing test systems for flatscreen displays and plastic
foils.”
Asia already generates up to 30% of Basler’s sales revenues. The Chinese market
was being taken care of from Taiwan, a situation that only allowed the southern
part of the Chinese mainland to be adequately serviced. “It’s extremely
important for our present and future Chinese clients to have a partner contact
right there in the country. Thanks to this new office, we were able to fill this
gap within our sales and service coverage,” stressed Ley. In light of China’s
increasing economic development, ever-greater demands are being put on
industrial manufacturing facilities to attain more production-process output at
shorter and shorter intervals. Here is where Basler’s image-processing-based
test systems play a key role. Experts estimate that Asian markets had a value of
about 2.2 billion euros in 2001 and accounted for 40% of the world market for
these kinds of image-processing products.
Further Information:
Basler AG
An der Strusbek 60-62
22926 Ahrensburg
Christian Höck – Corporate Communications
Tel. +49 4102 – 463 175
Fax: +49 4102 – 463 108
eMail: christian.hoeck@baslerweb.com
http://www.baslerweb.com
end of message, (c)DGAP 16.09.2002
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