Ad-hoc | 13 September 2000 08:04
Ad hoc-Service: MatchNet PLC
English
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MatchNet plc: Top-class cooperations in the World Wide Web
Dating service provider acquires new growth potentials / Extension of their
market position in the USA / Strategic expansion to Central and South America
Frankfurt, 13 September 2000 – MatchNet plc, a leading international dating
service provider which is listed at the Neuer Markt of the Frankfurt Stock
Exchange, systematically consolidates its activities and pursues the
international trend of cooperations between internet portals. As cooperation
partner they have gained the two US-American internet service provider
Innuity.com and Crosswinds.net as well as the leading Mexican content provider
Mexico.com. On all three portals is MatchNet now the exclusive dating service
partner.
CEO Joe Shapira explained: “The cooperation practice is a reflex to the process
of concentration of the service portals in the net. MatchNet is one of the first
mover in this process and as a leading provider of worldwide dating services we
are able to choose the best addresses, i.e. the most successful in commercial
terms. We are looking for cooperation partners which are in the position to
generate growth potentials to us. Our partners are benefiting from the quality
of our services, the state-of-the-art databases and a thought-out marketing
programm.”
Innuity.com is one of the leading US-American web-design-providers for many
thousands b2b and b2c platforms, among them 300 local radio stations and 250
internet radio homepages. Nearly 20 million e-commerce-transactions were
concluded on these sites up to now. Innuity.com will AmericanSingles. link on
the IMS radio station advertiser directory. At the same time appear there
rotating file ads with a volume of 50,000 impressions. The promotion starts with
nearly 300 websites and will be quickly expanded to 1,000 websites. Innuity.com
will have a percentage share In the proceeds In future.
Crosswinds.net offers free and unlimited e-mail and web space to their 1 million
private users. Currently Crosswinds.net has on a monthly base 2.5 million unique
users and 15 million page views, to whom now the MatchNet dating services are
exclusively at their disposal. The aim of both cooperations is the increase of
the membership number by AmericanSingles.com and other related sites to clearly
more than 1.5 million registered members.
The cooperation with Mexico.com concentrates on the conquest of the Central- and
South American market with a new Spanish speaking dating service which will
start in the fourth quarter of 2000. On the basis of the existing dating service
platform MatchNet reckons with a rapid and especially economically adaptation,
which will also be linked with the homepage of Mexico.com. From the future
proceeds Mexico.com will receive a commission.
About MatchNet plc:
MatchNet is one of the important international dating service providers:
American Singles.com in the USA, BritishSingles.co.uk in Great Britain,
DeutscheSingles.de in Germany, OzeSingles.com.au in Australia and New Zealand
and EuroSingles.com in Europe. Moreover there is Jdate.com, the leading Jewish
dating service. The total membership of all MatchNet websites comes to 1.3
million registered users at the moment.
MatchNet prosecutes consequently the extension of its websites into single
portals. Growth is reaching through partnerships and acquisitions as well as the
buying of other providers with similar contents. MatchNet achieves turnover
with membership-fees, advertising and single trips. Revenues increased
dynamically by 859 % to 1,49 million USD in the first six months of 2000
compared to 155.000 USD in the first six months of 1999.
The market potential which focuses MatchNet on is a gigantic one: About 30 % of
all internet users in the USA and in Europe are singles, that means altogether
65 million potential users of MatchNet dating services. The potential on these
markets alone will increase to 90 million singles with internet connection up to
the year 2002.
WKN930129
Contact
Elmar Bob Jörg Lüdecke
Tel: 069/74749913 Tel: 069/170071-72
MatchNet plc Alexander Demuth Agentur
Schumann Str. 1-3 Bockenheimer Anlage 37
60325 Frankfurt 60322 Frankfurt am Main
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