Corporate | 4 August 2025 13:30
029 Group SE
/ Key word(s): Miscellaneous
Berlin, 04 th August 2025. 029 Group SE (ISIN: DE000A2LQ2D0), a global hospitality and lifestyle platform, proudly announces a new collaboration between its portfolio companies TRIP and Brother’s Bond Bourbon. The two brands have launched “The Brother’s TRIP” , a summer campaign that brings together TRIP’s peach ginger functional drink and Brother’s Bond’s premium bourbon in a refreshing seasonal cocktail. Brother’s Bond Bourbon was founded in 2021 by actors Paul Wesley and Ian Somerhalder, known for their roles in The Vampire Diaries . Since its launch, it has become one of the fastest-growing whiskey brands in the U.S. The new campaign features the founders promoting the product pairing through a series of social media videos aimed at younger audiences. A limited-time promotion is also running in the U.S. via Gopuff, offering a discount to customers purchasing both products. The campaign has already generated strong traction across social platforms, with early videos reaching over 9 million views and driving significant consumer engagement. This collaboration reflects the strength of 029 Group’s platform model, bringing together two high-growth consumer brands to explore synergies, increase visibility, and reach new markets. The initiative supports the continued momentum of both TRIP and Brother’s Bond in their respective categories.
While TRIP is accelerating its rapid U.S. expansion, Brother’s Bond is simultaneously scaling its global footprint. Earlier this year, the brand launched into global travel retail (GTR) through a strategic partnership with family-owned retailer Gebr. Heinemann, bringing its award-winning bourbon to international travelers in key airports. This marks Brother’s Bond’s first entry into the GTR channel, unlocking new consumer touchpoints worldwide. The brand also recently introduced Regenerative Grain Bourbon—crafted entirely from regeneratively grown grains—making it the first bourbon of its kind in the GTR space. These milestones were recently featured in
The Spirits Business
(
August 2025 issue
), which profiled the brand’s sustainability leadership, community-first ethos, and rapid ascent as a category innovator.
About Brother’s Bond
About 029 Group SE
029 Group SE
04.08.2025 CET/CEST Dissemination of a Corporate News, transmitted by EQS News – a service of EQS Group.
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Language: | English |
Company: | 029 Group SE |
Kurfürstendamm 14 | |
10179 Berlin | |
Germany | |
E-mail: | ir@029-group.com |
Internet: | www.029-group.com |
ISIN: | DE000A2LQ2D0 |
WKN: | A2LQ2D |
Listed: | Regulated Market in Dusseldorf, Munich |
EQS News ID: | 2178988 |
End of News | EQS News Service |
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2178988 04.08.2025 CET/CEST