Ad-hoc | 12 January 2000 19:12
Ad hoc-Service: BETA Systems Software AG
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BETA Systems Reorganizes North American Business
Activities to Better Support Customers and Increase
Profitability
– Strategic Partnership with Allen Systems Group, Inc. (ASG):
– BETA Systems to distribute entire ASG product portfolio for
European market
– ASG will offer entire BETA Systems product portfolio in North
America
– New US Based Storage Management Subsidiary Strengthens Business
in North America
Berlin, January 12, 2000 – BETA Systems Software AG, a leading provider of
innovative systems management software, is reorganizing its business activities
in the US and Canada via two key initiatives: an extensive distribution
partnership with Allen Systems Group Inc. (ASG) of Naples, FL, and a new US-
based subsidiary that will focus exclusively on storage-management solutions.
In a contract signed today, BETA Systems and ASG, one of the largest providers
of Enterprise Productivity Software (EPS), established non-exclusive, cross-
distribution rights for their entire product portfolios. ASG will offer
BETA Systems products in North America, and BETA will distribute ASG products in
Europe. In a separate action, BETA Systems moved its storage management business
unit, acquired through the acquisition of HARBOR Systems in 1998, into a new
subsidiary based in the Denver, CO area. The new company will provide
complete solutions for distributed storage management.
“BETA Systems has enjoyed significant revenue growth in North America, but
high business costs have kept profits from keeping pace,” said Christiane Hotz-
Firlus, CEO, BETA Systems Software. “The changes we are making are designed
to reduce these costs and to generate a significant increase in revenue through
broader distribution. With its extensive experience and resources in the North
American market, ASG is the perfect partner to help us achieve these goals and
serve our combined customer base better.”
New market access through strategic partnership
Through the ASG partnership, BETA Systems is strengthening its position in the
North American market and expanding its existing product portfolio in Europe.
ASG (www.asg.com), which has a strong customer base and extensive
customer-support infrastructure, gets non-exclusive distribution rights for all
BETA Systems products and will provide first-level support for existing BETA
Systems workload products world-wide. ASG will also provide first-level support
for all BETA Systems products it sells excluding the storage management product
line which BETA Systems will continue to support.
ASG is also acquiring BETA Systems’ workload product suite – BETA 41 Batch
Bridge, BETA 42 Distributed Workload Scheduler, BETA 44 Workload Planner,
and BETA 45 Workload Analyzer – which BETA Systems will continue to
distribute in Europe. BETA Systems personnel based in the Atlanta office will
become ASG employees.
In parallel, BETA Systems obtains non-exclusive distribution rights to ASG’s
complete suite of enterprise productivity software. With these additional
products, BETA Systems will offer more complete software solutions for the
automation and optimization of data centers to its well-established European
markets.
New Storage-Management Subsidiary Will Focus on North American
Market
BETA Systems is strengthening its position as a provider of leading-edge
storage management technology to the North American market by establishing a
storage management subsidiary in the Denver, CO area. The new company, a
wholly owned subsidiary of BETA Systems, will continue to build and market the
storage solutions originally developed by HARBOR Systems, which was acquired
by BETA Systems in December 1998. This extensive product line provides
completely integrated, enterprise-wide storage-management solutions to
heterogeneous IT structures.
Victor Walker has been appointed CEO of the new BETA Systems subsidiary.
Previously vice president and general manager of Groupe Bull’s Storage Server
Business Unit, Walker has extensive experience in the field of storage
management.
Contact:
Gudrun König
Manager Public Relations / Investor Relations
Phone: ++49 (30) 399 26-307
Fax: ++49 (30) 399 26-294
EMail: guk-d@betasystems.com
Janice E. Park
VP, Marketing North America
Phone: ++1 403.231.9838
Mail: janice.park@BETAsystems.com
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