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Acquisitions and disposals - Narrative (Details) - EUR (€)
€ in Millions
12 Months Ended
Aug. 02, 2021
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Disclosure of Acquisitions and Disposals [Line Items]        
Percentage interest in subsidiary (in percent)   100.00%    
Value of consideration transferred   € 2,117 € 6,337  
Goodwill   20,330 18,942  
Revenue of acquiree   196 476  
Operating profit of acquiree   16 124  
Revenue of group if acquisition completed   52,637 51,116  
Operating profit of group if acquisition completed   8,738 8,371  
Total consideration for the disposals   € 49 € 35 € 169
Paula's Choice        
Disclosure of Acquisitions and Disposals [Line Items]        
Percentage interest in subsidiary (in percent) 100.00%   100.00%  
Value of consideration transferred € 1,832      
Cash transferred 1,818      
Deferred consideration 14      
Net fair value value of assets acquired 1,223      
Goodwill 609      
Goodwill acquired increase decrease due to foreign exchange differences € 37