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Acquisitions and disposals - Acquisitions, Narrative (Details) - EUR (€)
€ in Millions
6 Months Ended 12 Months Ended
Jul. 07, 2022
Jul. 06, 2022
Aug. 02, 2021
Dec. 31, 2022
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Disclosure of detailed information about business combination [line items]              
Net consideration transferred       € 811 € 811 € 2,117  
Proportion of ownership interest in subsidiary           100.00%  
Gains/(losses) on equity instruments measured at fair value through other comprehensive income         36 € 166 € 78
Goodwill       21,609 21,609 20,330  
Revenue of acquiree         174 196  
Operating profit of acquiree         31 16  
Revenue of group if acquisition completed         60,206 52,637  
Operating profit of group if acquisition completed         € 10,772 € 8,738  
Nutrafol              
Disclosure of detailed information about business combination [line items]              
Percentage of voting equity interests previously held   13.00%          
Nutrafol              
Disclosure of detailed information about business combination [line items]              
Net consideration transferred € 968            
Percentage of voting equity interests acquired 67.00%            
Proportion of ownership interest in subsidiary 80.00%            
Fair value of equity interest in acquiree held immediately before acquisition date € 157            
Gains/(losses) on equity instruments measured at fair value through other comprehensive income 149            
Cash transferred 811            
Net fair value value of assets acquired 487            
Deferred tax liabilities recognised as of acquisition date 153            
Goodwill € 580            
Goodwill acquired increase decrease due to foreign exchange differences       € 25      
Paula's Choice, Inc.              
Disclosure of detailed information about business combination [line items]              
Net consideration transferred     € 1,832        
Proportion of ownership interest in subsidiary     100.00%        
Cash transferred     € 1,818        
Net fair value value of assets acquired     1,223        
Goodwill     609        
Contingent consideration recognised as of acquisition date     € 14