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Operating costs - Disclosure of Gross Profit and Operating Cost Explanatory (Details) - EUR (€)
€ in Millions
 12 Months Ended
May 01, 2023
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Disclosure of attribution of expenses by nature to their function [line items]        
Turnover   € 59,604 € 60,073 € 52,444
Cost of sales   (34,429) (35,906) (30,259)
Distribution costs   (3,549) (3,787) (3,313)
Production costs   (3,969) (3,995) (3,678)
Raw and packaging materials and goods purchased for resale   (25,084) (26,360) (21,799)
Other   (1,827) (1,764) (1,469)
Gross profit   25,175 24,167 22,185
Selling and administrative expenses   (15,244) (14,484) (12,549)
Brand and marketing investment   (8,546) (7,821) (6,873)
Overheads   (6,698) (6,663) (5,676)
Research and development   (949) (908) (847)
Gain on disposal of group companies   489 2,335 36
Acquisition and disposal-related costs   (242) (50) (332)
Restructuring costs   (499) (777) (632)
Impairments   (1) (221) (17)
Other   80 (215) 11
Operating profit   9,758 10,755 8,702
Patent costs   29 28 27
Gain on disposals   489 2,334  
Unused provision released   252    
Assets write-downs   54 42  
Legal provisions for ongoing competition investigations        
Disclosure of attribution of expenses by nature to their function [line items]        
Unused provision released   107    
Legal provision     82  
Dollar Shave Club        
Disclosure of attribution of expenses by nature to their function [line items]        
Impairment loss recognised in profit or loss, goodwill     192  
The Laundress        
Disclosure of attribution of expenses by nature to their function [line items]        
Provision (reversal) for product recall and market withdrawal   28 (89)  
Suave        
Disclosure of attribution of expenses by nature to their function [line items]        
Gain on disposal of group companies   497 0 0
Gain on disposals € 497 497    
Ekaterra        
Disclosure of attribution of expenses by nature to their function [line items]        
Gain on disposal of group companies   0 2,303 € 0
Acquisition and disposal-related costs   (10) (42)  
Gain on disposals     € 2,303  
Nutrafol        
Disclosure of attribution of expenses by nature to their function [line items]        
Loss on revaluation of minority interest liability   104    
Elida Beauty        
Disclosure of attribution of expenses by nature to their function [line items]        
Acquisition and disposal-related costs   € (43)