XML 56 R39.htm IDEA: XBRL DOCUMENT
v3.26.1

Segmented information (Tables) | 12 Months Ended
--- | ---
Dec. 31, 2025
Segment Reporting [Abstract] |
Schedule of Reconciliation Segmented Information | Reconciliation to net income: Schedule of Reconciliation Segmented Information
Years ended December 31, |  | 2025 |  |  | 2024 |  |  | 2023 |
Revenue |  | $ | 18,433,172 |  |  | $ | 14,004,527 |  |  | $ | 13,326,824 |
Cost of revenue |  |  | 9,514,686 |  |  |  | 6,426,973 |  |  |  | 8,392,767 |
Gross profit |  |  | 8,918,486 |  |  |  | 7,577,554 |  |  |  | 4,934,057 |
Segment operating expenses |  |  | 6,666,810 |  |  |  | 5,025,331 |  |  |  | 4,352,249 |
Total operating income |  |  | 2,251,676 |  |  |  | 2,552,223 |  |  |  | 581,808 |
Unallocated expenses |  |  | 1,389,339 |  |  |  | 1,320,311 |  |  |  | 1,372,126 |
Amortization and expiration of operating lease right-of-use assets |  |  | - |  |  |  | 6,781 |  |  |  | 29,748 |
Depreciation |  |  | 182,948 |  |  |  | 244,179 |  |  |  | 558,740 |
Foreign exchange loss (gain) |  |  | 36,888 |  |  |  | 88,701 |  |  |  | (1,139 | )
Interest income |  |  | (42,223 | ) |  |  | (643 | ) |  |  | (1,049 | )
Loss on disposal of equipment |  |  | - |  |  |  | 1,927 |  |  |  | - |
Stock awareness program |  |  | - |  |  |  | - |  |  |  | 146,300 |
Stock-based compensation |  |  | 253,775 |  |  |  | 379,247 |  |  |  | 515,116 |
Net income (loss) before income taxes |  | $ | 430,949 |  |  | $ | 511,720 |  |  | $ | (2,038,034 | )
Schedule of Revenue By Geographical Region | The Company had the following revenue by geographical region based on impression served. Schedule of Revenue By Geographical Region
|  | 2025 |  |  | 2024 |  |  | 2023 |
Total revenue |  |  |  |  |  |  |  |  |  |  |  |
Western Europe |  | $ | 6,963,573 |  |  | $ | 7,642,659 |  |  | $ | 5,857,613 |
Central, Eastern and Southern Europe |  |  | 1,660,157 |  |  |  | 963,257 |  |  |  | 622,106 |
North America |  |  | 9,041,962 |  |  |  | 4,910,879 |  |  |  | 5,867,849 |
Other |  |  | 767,480 |  |  |  | 487,732 |  |  |  | 979,256 |
Total revenue |  | $ | 18,433,172 |  |  | $ | 14,004,527 |  |  | $ | 13,326,824 |
Schedule of Equipment By Location | The Company’s equipment is located as follows: Schedule of Equipment By Location
Net Book Value |  | 2025 |  |  | 2024 |
Canada |  | $ | 25,167 |  |  | $ | 17,213 |
Israel |  |  | 8,371 |  |  |  | 5,707 |
United Kingdom |  |  | 4,514 |  |  |  | 2,883 |
Total equipment |  | $ | 38,052 |  |  | $ | 25,803 |

X
- Definition Tabular disclosure of long-lived assets, excluding financial instruments, long-term customer relationships of a financial institution, mortgage rights, deferred policy acquisition costs, and deferred tax assets, by geographic areas located in the entity's country of domicile and foreign countries in which the entity holds assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 + Details
Name: | us-gaap_LongLivedAssetsByGeographicAreasTableTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- Definition Tabular disclosure of all significant reconciling items in the reconciliation of total revenues from reportable segments to the entity's consolidated revenues. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-31 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
Name: | us-gaap_ReconciliationOfRevenueFromSegmentsToConsolidatedTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
Name: | us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration