XML 56 R39.htm IDEA: XBRL DOCUMENT v3.26.1

Segmented information (Tables)

12 Months Ended

Dec. 31, 2025

Segment Reporting [Abstract]

Schedule of Reconciliation Segmented Information

Reconciliation to net income:

 Schedule of Reconciliation Segmented Information 

Years ended December 31,		2025				2024				2023
Revenue		$	18,433,172			$	14,004,527			$	13,326,824
Cost of revenue			9,514,686				6,426,973				8,392,767
Gross profit			8,918,486				7,577,554				4,934,057
Segment operating expenses			6,666,810				5,025,331				4,352,249
Total operating income			2,251,676				2,552,223				581,808
Unallocated expenses			1,389,339				1,320,311				1,372,126
Amortization and expiration of operating lease right-of-use assets			-				6,781				29,748
Depreciation			182,948				244,179				558,740
Foreign exchange loss (gain)			36,888				88,701				(1,139	)
Interest income			(42,223	)			(643	)			(1,049	)
Loss on disposal of equipment			-				1,927				-
Stock awareness program			-				-				146,300
Stock-based compensation			253,775				379,247				515,116
Net income (loss) before income taxes		$	430,949			$	511,720			$	(2,038,034	)

Schedule of Revenue By Geographical Region

The Company had the following revenue by geographical region based on impression served.

Schedule of Revenue By Geographical Region  

		2025				2024				2023
Total revenue
Western Europe		$	6,963,573			$	7,642,659			$	5,857,613
Central, Eastern and Southern Europe			1,660,157				963,257				622,106
North America			9,041,962				4,910,879				5,867,849
Other			767,480				487,732				979,256
Total revenue		$	18,433,172			$	14,004,527			$	13,326,824

Schedule of Equipment By Location

The Company’s equipment is located as follows:

Schedule of Equipment By Location  

Net Book Value		2025				2024
Canada		$	25,167			$	17,213
Israel			8,371				5,707
United Kingdom			4,514				2,883
Total equipment		$	38,052			$	25,803

X

- Definition

Tabular disclosure of long-lived assets, excluding financial instruments, long-term customer relationships of a financial institution, mortgage rights, deferred policy acquisition costs, and deferred tax assets, by geographic areas located in the entity's country of domicile and foreign countries in which the entity holds assets.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 280
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 41
-Subparagraph (b)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-41

+ Details

Name:	us-gaap_LongLivedAssetsByGeographicAreasTableTextBlock
Namespace Prefix:	us-gaap_
Data Type:	dtr-types:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Tabular disclosure of all significant reconciling items in the reconciliation of total revenues from reportable segments to the entity's consolidated revenues.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 31
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-31

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Subparagraph (a)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

+ Details

Name:	us-gaap_ReconciliationOfRevenueFromSegmentsToConsolidatedTextBlock
Namespace Prefix:	us-gaap_
Data Type:	dtr-types:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-25

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-22

Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147482810/280-10-50-30

+ Details

Name:	us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock
Namespace Prefix:	us-gaap_
Data Type:	dtr-types:textBlockItemType
Balance Type:	na
Period Type:	duration

X

- References

No definition available.

+ Details

Name:	us-gaap_SegmentReportingAbstract
Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration