Chief Executive’s summary
continued
As well as our ability to provide excellent
execution locally, we also have at our
disposal a wide and deep expertise on
anumber of areas of specialism, such as
engineering, new product development,
food related IT applications, category
management support, logistics and market
intelligence. We are able to apply these
skills to a number of markets to support
our customers in a cost-effective way.
Business development
The Group’s expansion is based on
itsestablished and proven track record,
international reputation and experience
and the recognised success of the
close partnerships we have forged and
maintained with successful retail partners
over many years. Hilton’s business model
has proved successful in Europe and
Australasia supplemented by targeted
acquisitions. We have demonstrated that
this business model is capable of being
successfully transferred into new countries,
adapted with our local customers to meet
their specific requirements.
2021 Performance overview
2021 saw continued year-on-year sales
and volume growth driven primarily by
expansion including from a new facility
in New Zealand which opened during
the year as well as continued growth
inAustralia. We delivered growth in our
core meat business, innovation, and
new ventures despite continuing Covid
challenges. There was expansion in added
value poultry and innovation in seasonal
range development and we saw double
digit growth in fresh convenience foods.
There was a strong performance in the
seafood category despite challenging
market conditions and we grew our vegan
and vegetarian business through innovation
and partnerships with global brands and
retailers. Our consumer-led innovation
resulted in over 700 new product launches
during the year. The Foods Connected
joint venture business continues to
grow, providing end-to-end supply
chain management services and further
opportunities for category diversification.
During the year we experienced an
extensive fire at our Belgium facility and
it was pleasing to see a rapid response to
ensure continued supply to our customer
with plans to restore our production
capability under way.
Overall volume increased by 7.0% on
acomparable 52 week basis to 492,588
tonnes (2020: 469,110 tonnes) delivering
sustained volume growth across all protein
categories with two-year compound
annual growth in meat & seafood of
14.3%, vegan & vegetarian 26.4% and
added value easier meals 36.0%. In 2021
over 75% of the Group’s volumes were
produced in countries outside the UK.
Adjusted operating profit increased by
12.7% on a comparable 52 week constant
currency basis although the overall
operating margin decreased to 2.2%
(2020: 2.4%) reflecting the Australia post-
JV transition arrangements and higher raw
material prices. The margin per kg increased
to 14.9p (2020: 14.3p) with progress made
in added value and convenience foods and
from reduced central costs. Our customer
service level remains best in class at 96.4%
(2020: 95.4%) reflecting an outstanding
performance during the challenging period
as the economy emerges from Covid.
The wide geographical spread of the Group
increases its resilience by minimising its
reliance on any one individual economy.
Hilton’s results are reported in Sterling and
are therefore sensitive to changes in the
value of Sterling compared to the range
ofoverseas currencies in which the Group
trades. During 2021 the impact of average
exchange rates on our results compared
with 2020 was marginal.
Sustainability
We understand the importance of our
role in the future of a sustainable food
system that protects and restores our
planet’s resources and enhances the lives
of the people and animals that produce it.
This year has strengthened our dedication
to being a leader in sustainable business
to address the concerns that matter most
to our stakeholders to secure a better
future for all. Sustainability is at the heart
of how we do business and this year we
are pleased to introduce our new 2025
Sustainable Protein Plan with new robust
targets, built around improved transparency
and action re-focused to three pillars:
People, Planet and Product. We are aligning
our business to deliver long-term benefits
to both people and planet, using our scale
and reach to drive transformative change.
In 2021 our Science Based Targets were
approved and we signed the business
ambition to 1.5°C committing us to net
zero before 2050. 100% of the paper
and board we use comes from certified
forests and 76% of our meat trays are
made from 100% recycled PET. 98% of
our UK seafood was sourced from Marine
Stewardship Council certified fisheries and
we signed the EU Code of Conduct on
Responsible Food Business and Marketing
Practices during the year.
Raw materials are sourced, in conjunction
with our retail partners, from a combination
of local sources and a wide international
base of proven suppliers. It is then
processed, packed and delivered to the
retailers’ distribution centres or stores.
Our plants are highly automated and
use advanced robotics for the storage
of raw materials and finished products.
Robotics technology has been extended
in recent years both in the production
environment and to the sorting of finished
products by retailer store order, achieving
material supply chain efficiencies for
our customers. We consider that our
application of technology will enable
us to deliver competitive advantage
toour customers.
We seek to keep ourselves at the
forefront of the food packing industry,
including becoming more sustainable
and environmentally friendly, which helps
ensure our continued competitiveness.
We constantly look to drive efficiencies,
always maintaining a pipeline of clear
identifiable cost reduction initiatives
and an open minded approach designed
tocontinually challenge the status quo.
We consider our modern, very well-
invested facilities to be a key factor in
keeping unit packing costs as low as
possible. We invest continuously across
all areas of our business, including raw
materials sourcing, packaging materials
design, increased processing efficiency
and storage solutions and updating our IT
infrastructure. Group capital expenditure
over the last five years totalled £364m.
We are a committed and loyal partner
with a continuing record of delivering
value through quality products with the
highest levels of food safety, traceability
and integrity, whilst providing a range
ofservices which enable our customers
to evolve and improve their food supply
chain management. Our customer
base comprises high quality retailers
and our in-depth understanding of our
customers’ needs, together with those
of their consumers, enables us to play
an active role in managing their food
supply chains whilst providing agile
solutions to supply chain challenges as
they arise. As our customers’ markets
change and competition increases, we
need to keep aconstant focus on the
challenges they face so we can put
forward flexible solutions, together with
continuing increases in efficiency and cost
competitiveness. This flexible approach
and understanding of our local markets
remains one of our core strengths.
14
HILTON FOOD GROUP PLC | ANNUAL REPORT AND FINANCIAL STATEMENTS 2021