
STAKEHOLDERS ARE
AT THE HEART OF
OUR STRATEGY
STAKEHOLDER ENGAGEMENT
The evolution of our strategy has been directly
informed by our stakeholders. Engaging with
them helps us to understand their evolving
needs and is critical for our decision making
and ongoing success.
We have invested in the development of our
stakeholder communities and continue to focus
on enhancing our relationships with them as
we believe it is the right thing to do.
Clients
Our strategy is built around our clients and
understanding their evolving needs is critical
to our long-term success.
Employees
HL would not be the business it is without our dedicated
and talented employees, always striving to deliver a
high quality service and act in line with our values.
Shareholders
As owners of our company and providers
of capital, supportive shareholders are
instrumental to our growth.
Society
Responsible businesses that support their local
communities and wider society will be those that
thrive in future.
How did we
engage with
them?
• Targeted group surveys
and website surveys
• Monitoring of client behaviours
across our digital platforms
• User testing as we evolve
our proposition and service
• Regular updates and insight from
our investment and saving experts
• Feedback received from the 1.269
million client calls received by
our Helpdesk
• Colleague Forums, biannual
colleague engagement surveys,
regular pulse surveys, and other
ad hoc focus groups
• Online communications portal
to share key activity and updates
• Regular internal communications
and briefing sessions from senior
leaders and executives
• Peer recognition scheme
to identify colleagues who
demonstrated outstanding
behaviours and conduct aligned
to our values and the HL Way
• Our senior management team
met with shareholders and
potential investors across
the year via a programme of
results presentations, individual
and group meetings and
attendance at in-person and
UK and US virtual conferences
• Our AGM, which provides an
opportunity for shareholders
to ask questions and vote
on resolutions
• Our corporate brokers and
sell-side analysts provide valuable
feedback and market insight
• Active engagement with
policymakers to ensure the
position of retail investors in
the UK is understood and policies
are designed to help investors
• We have established a Savings
and Resilience Sounding Board
to explore options for supporting
clients with financial resilience,
with representation from
HM Treasury, the Department
for Work and Pensions, FCA,
Money and Pensions Service and
other businesses and charities
• We have explored citizenship
and sustainability agendas
through various relationships with
community partners, charities and
Bristol One City Plan. We listened
to issues raised at our AGM
What were
the key topics
raised?
Clients told us that they wanted:
• Practical help on how to achieve
their financial goals, and invest
in line with ‘responsible’ or
ESG values
• Help to navigate challenging
times: inflation, cost of living
crisis etc.
• Great value and support across
all stages of their savings and
investments life
• Frameworks and guidance to
help make the best financial
decisions and ultimately achieve
good outcomes
• Our strategy and how the
evolution will drive development
for colleagues and the next
stage of growth for the business
• What the future of work looks
like for HL, building on the
positive lessons learnt from
the COVID-19 pandemic
• The importance of inclusion,
diversity and continued
development to succeed
for the future
• The cost-of-living crisis and
how this impacts individuals
• How will the business return
to operating margin growth?
• What is the level of
investment needed to
deliver sustainable growth?
• The increasing threat of
competition and pricing pressure
• Quality and behaviours
of new clients
• How we are dealing with
aspects of ESG as a business,
a platform and a Fund Manager
• Savings and Resilience of the
nation in the aftermath of the
COVID-19 pandemic and given
the cost of living crisis
• The Guidance-Advice boundary
and how clients may benefit
from greater support with
their investments
• Retail access to IPOs
• Supporting the communities
in which we operate to thrive
• To consider our climate strategy
and the environmental impact
of our operations
How did
we respond
• We built our strategy around our
understanding of clients – aiming
to enhance our high quality
service in line with their needs
• We launched a responsible
investment hub on our website
and announced plans to ensure
our new fund launches reflect
ESG considerations
• We enhanced our transfer
service, improving the speed
and ease of use for clients
• We launched more services
on our mobile app including the
ability to fund switch and easier
log-in options for those needing
two factor authentication
• We continued our better
investors campaign, using data
to help provide education and
insight to clients who need help
with investment basics like
diversification and risk
• Enhanced the office
environment to support new
flexible working practices
• Launched a ‘Future of Work’ task
force looking at the best future
ways of working that support
our culture and delivery but
also enhance the colleague
value proposition
• Involved all leaders and teams
in the cascade of our strategy,
focusing on developing our
people and enabling our culture
• Continued to execute our I&D
strategy, improving diverse
representation in leadership
and launching the Strive
internship programme
• Provided a one-off payment for
colleagues most impacted by the
cost of living crisis, designed to
give colleagues some breathing
space as they faced rising costs
• We held a Capital Markets Day
to outline our strategy and
address specific topics raised
• Key topics were incorporated
into presentations and results
announcements across the year
and for separate governance and
ESG meetings held by the Chair
• Regular reports and feedback
to the executive team and the
Board on key market issues
and concerns
• We have considered climate
change impacts on our business
and issued our TCFD report
and our first SASB assessment
• We have launched the Savings
& Resilience Barometer in
partnership with Oxford
Economics. A tool that will
support clients and policy
makers with better understanding
financial resilience issues
• We have campaigned to increase
access to retail IPOs and increase
investor access to guidance
• We have undertaken fundraising
initiatives and events to support
our local HL Foundation Charities
of the year, 1625 Independent
People and Bristol Mind
• We have launched a new
‘Switch your Money On’ offering
free insight and education on
key investment topics from HL
and industry experts
FIND OUT MORE
Pg 12: Strategy and KPIs
Section 172 Statement
You can read about how the Board considers the
interests of our stakeholders when complying
with its obligations under Section 172
Companies Act 2006 on page 118
Governance Financial statements Other information
24
Hargreaves Lansdown
Report and Financial Statements 2022
Strategic report