
9 | Athelney Trust plc | Annual Report 2023
Strategic Report
Fund Manager’s Review
Continued
During the past year, we increased our exposure to the AEW UK REIT
at the expense of the Target Healthcare REIT, maintaining our overall
exposure to the Property Trusts in recognition of the need to
maintain the dividend paid to shareholders within a growth style
portfolio. In the past twelve months we added two new names to
the portfolio:
Alpha Group: (LSE: ALPH)
Alpha is a leading non-bank provider of financial solutions to
corporates and institutions operating internationally across three
continents. Alpha has two operating divisions, the FX Risk
Management division which focuses on supporting corporate and
institutional clients who need to buy or sell currency to match
commercial transactions involving either the buying and/or selling of
goods and services overseas; and the Alternative Banking Solutions
division which provides multi location banking services at more than
50 countries to alternative investment managers for purposes such
as asset sales, purchases, or distributions. Using cutting-edge
technologies to provide an enhanced alternative to traditional
banks, Alpha should be able to deliver superior shareholder returns
over the medium to long-term.
Cake Box Holdings (LSE: CBOX)
Cake Box Holdings listed on the London Stock Exchange’s AIM
Market in 2018 and has expanded to more than 230 stores
throughout the UK. It is the market leader in premium celebration
products that exclude egg, meat products and alcohol to consumers
including those who have dietary or religious restrictions. The
company has adopted an e-commerce, data-driven approach to
drive future growth and aims to optimise their store rollout based
on customer data to both improve new store performance as well as
refine their franchisee and property strategy. With a target of
doubling to 400 stores, CBOX should be able to deliver superior
shareholder returns over the medium to long-term.
Looking ahead
In the evolving technological landscape, it's become increasingly
clear how pivotal AI will be in shaping future strategies. While short-
term applications of AI, such as customer service chatbots and co-
pilot productivity tools, are becoming more commonplace, the
broader vision of leveraging AI to revolutionise corporate strategy is
still unfolding. This transition, particularly in the context of
leveraging vast corporate data, may be gradual due to inherent
corporate risk aversion.
During my recent flight to attend the Global Federation of
Competitiveness Councils meeting, the following Socrates (470 BC)
quote came to my attention: “The secret of change is to focus all of
your energy not on fighting the old, but on building the new.” This
sentiment encapsulates the transformative journey corporations
must undertake in the AI era.
For investors, the tangible benefits for companies that effectively
integrate AI can be broadly categorised into three areas:
Productivity Enhancement: AI can significantly augment people-
centric processes within organisations, unlocking new levels of
efficiency and workflow optimisation.
Creation of New Revenue Streams: Leveraging AI for personalised
marketing and data-driven insights allows for novel revenue
generation strategies, transforming how businesses interact with
customers.
Sustaining Competitive Advantages: AI enables the development of
unique customer solutions that are challenging to replicate without
access to extensive historical data. This creates a formidable
competitive edge.
As we step into this burgeoning AI-driven era, our focus remains on
evaluating the business models, financial health, and growth
strategies of potential investments in a careful, considered and
committed way.
A thorough approach lets us pinpoint those quality growth stocks
poised for long-term success. Their agility, ability to swiftly capitalise
on emerging opportunities and adeptness at applying AI to harness
market trends and demands are critical factors in their continued
success and the creation of substantial long-term value for our
investors.
Companies with a sustainable competitive advantage are especially
well-positioned to reap the economic benefits of AI. Their resilience
to market disruptions (i.e., business model disruption or price-led
competition) and the high barriers to entry for competitors needing
similar data assets make these quality companies well-positioned to
capture and retain the economic benefits of AI while maintaining
their competitive excellence.
Over the past few years, our industry and society have evolved more
broadly with heightened expectations of corporate responsibility.
Being a compassionate corporate citizen, committed to people, the
planet, and the community, is no longer optional but essential.
At ECP, we proudly embrace these values, as evidenced by our third
annual Sustainability Report which will be available in February
2024. We are committed to ensuring that our business employs best
practices to position our organisation so that we can continue to
sustainably grow through time.
We appreciate our role in the investment community, and we will
continue to focus on growing our clients’ financial wealth, but our
commitment extends beyond financial growth to include
contributing to the societal well-being of future generations.
Turning to our portfolio, we're encouraged by the notable uptick in
our companies' price-to-earnings (P/E) ratios, rebounding from
previous lows. This, combined with robust short-term financial
indicators – including organic sales growth, solid earnings, and
increasing dividends – fortifies our confidence in the future. This
positive trend suggests a promising trajectory for valuation
enhancements across our investments.
Given the current market landscape, we see a prime opportunity to
invest in high-quality franchises. These market conditions are ideal
for investors seeking resilient, growth-oriented investments,
positioning them well for long-term outperformance.