Corporate | 27 April 2015 10:00
DGAP-News: windeln.de AG / Key word(s): Alliance
2015-04-27 / 10:00
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Alnatura now available from windeln.de online shop / Convenient home
delivery of more than 100 organic Alnatura products for babies and toddlers
Bickenbach/Munich, 27 April 2015. The Alnatura range of organic products
for babies and toddlers is now available from the brand's virtual
shop-in-shop on windeln.de. Customers can order more than 100 Alnatura
products, from baby food to fruit bars, from one of the largest online
retailers for baby, toddler and children products in Germany. The shop is
available 24/7, and windeln.de offers convenient home delivery.
Following the launch of its own webshop in cooperation with gourmondo.de,
Alnatura's partnership with windeln.de is another major step towards
offering even more customers access to organic products. "We want to make
it easier for parents in particular to buy organic products", Heike Halbig,
Product Manager for baby and toddler products at Alnatura, explains. "We
are pleased to have found a skilled partner in windeln.de, one of the
market leaders for baby and toddler products."
Konstantin Urban, management board member and co-founder of windeln.de,
says: "We are constantly working on improving the shopping experience for
our customers and on expanding our product range. That is why we are very
pleased to include Alnatura into our already extensive range of baby food.
The brand Alnatura is very popular among customers, and the particularly
high standards associated with organic and Demeter-quality baby and toddler
products set Alnatura apart as an especially trustworthy supplier for young
parents. As a result, both brands - windeln.de and Alnatura - are a great
match."
Instead of having to carry heavy bags home, parents can now order
Alnatura's organic baby and toddler products independent of stores' regular
business hours, for instance while their children sleep at night. The
Alnatura product range for babies and toddlers has been around for more
than 20 years. All farmed ingredients come from 100 percent organic
agriculture, and most products are Demeter certified. Product development
at the company is supervised by an independent working group made up of
nutrition and food experts that test every new product and every change in
ingredients to ensure high quality in line with the latest nutritional
recommendations. For example, the brand's baby food contains no added salt
(the ingredients already have a natural salt content) and the children's
menus are seasoned only with herbs. The products contain as few ingredients
as possible, making them well suited for broadening children's nutrition
step by step. The wide product range ensures variety and supports the
natural development of children's palates.
In addition to the brand's classic product range for babies and toddlers,
the virtual shop-in-shop on windeln.de features other family favourites
from Alnatura. With approximately 100,000 products from over 1,000 brands,
windeln.de also offers a full, appealing product range for babies, toddlers
and children, from diapers and baby food to child furniture, toys,
clothing, strollers and car seats. windeln.de provides convenient one- or
two-day home delivery on all everyday necessities, saving parents many
trips to the store and making life easier for families with children.
About Alnatura
The concept behind Alnatura was developed by Götz Rehn more than 30 years
ago. He founded the company in 1984 and has since then been managing
director and the sole owner. Currently, Alnatura operates 95 "Super Natur"
markets in 42 cities in nine federal states. Furthermore, the company
produces 1,200 different organic food products under the Alnatura brand,
which are distributed via the own "Super Natur" markets and 3,900 branches
of several retail partners. Alnatura currently employs around 2,400
employees, thereof 145 trainees. In the financial year 2013/2014, the
company realized revenues amounting to EUR689 million, thereby exceeding
the previous year's figures by 16 percent. According to the
Brandmeyer-study of 2014, Alnatura is the most popular food brand in
Germany (www.lieblings-marken.de).
About windeln.de
windeln.de is one of the leading pure-play online retailers specializing in
baby and toddler products in Germany, Austria and Switzerland. The Company
also successfully sells baby and toddler products to customers in China.
windeln.de offers approximately 100,000 products from over 1,000 brands,
which young parents can comfortably order online. The offer ranges from
diapers and baby food to child furniture, toys, clothing, strollers and car
seats, making windeln.de a one-stop shop for parents.
Press Contact:
Christian Falkowski windeln.de AG
Phone: +49 89 4161 7151 21 Hofmannstraße 51
Email: cfalkowski@windeln.de 81379 München
Jessica Lutze Alnatura Presse- und Öffentlichkeitsarbeit
Phone: +49 6257 9322 694 Darmstädter Straße 63
Email: jessica.lutze@alnatura.de 64404 Bickenbach
Disclaimer
This announcement may include statements that are, or may be deemed to be,
"forward-looking statements". These forward-looking statements may be
identified by the use of forward-looking terminology, including the terms
"believes", "estimates", "plans", "projects", "anticipates", "expects",
"intends", "may", "will" or "should" or, in each case, their negative or
other variations or comparable terminology, or by discussions of strategy,
plans, objectives, goals, future events or intentions. Forward-looking
statements may and often do differ materially from actual results. Any
forward-looking statements reflect the Company's current view with respect
to future events and are subject to risks relating to future events and
other risks, uncertainties and assumptions relating to the Company's
business, results of operations, financial position, liquidity, prospects,
growth or strategies. Forward-looking statements speak only as of the date
they are made. Each of the Company and its affiliates expressly disclaims
any obligation or undertaking to update, review or revise any forward
looking statement contained in this announcement whether as a result of new
information, future developments or otherwise.
The information contained in this announcement is for background purposes
only and does not purport to be full or complete. No reliance may be placed
for any purpose on the information contained in this announcement or its
accuracy or completeness. The information in this announcement is subject
to change.
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2015-04-27 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
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Language: English
Company: windeln.de AG
Hofmannstr. 1
81379 München
Germany
Phone: 089 / 416 17 15-0
Fax: 089 / 416 17 15-11
Internet: www.windeln.de
ISIN: DE000WNDL110
WKN: WNDL11
Listed: Regulated Market in Frankfurt (Prime Standard)
Börsengang im Regulierten Markt (Prime Standard) geplant;
Intended to be listed Regulated Market (Prime Standard);
End of News DGAP News-Service
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348815 2015-04-27