Corporate | 27 August 2015 07:00

windeln.de reports successful first half year 2015

windeln.de AG / Key word(s): Half Year Results

2015-08-27 / 07:00

windeln.de reports successful first half year 2015

– Revenue growth of 85% compared to previous year period

– Adjusted EBIT margin improves from -11.0% to -5.3%

– Successful acceleration of European expansion

Munich, 27 August 2015. windeln.de AG, the leading online retailer for baby and toddler products in Europe, increased revenues by 85% and improved operating margins significantly in the first six months of 2015. With an adjusted EBIT margin of -5.3% (previous year period: – 11.0%) the ambitious expectations were met, putting windeln.de well on track to reach its full year targets for growth and profitability.

The successful development in the first half of the year was driven by growing the number of active customers (+117k), the number of orders and the average order value per customer while maintaining a return rate under 10% – very low compared to peers.

While all regions contributed to the growth in revenues, the European business, with an 88% growth rate, grew fastest. The biggest business segment – windeln.de – increased sales by 80% to EUR 64 million. Thereof approximately EUR 41 million were attributable to customers in China where the share of non-food products increased further. The online shopping club windelbar increased revenues by 113% to EUR 7.2 million. The business segment windeln.ch grew by 124% to EUR 3.4 million. The recently acquired online shop feedo will start contributing to the overall revenue growth from the second half of 2015 onwards.

“windeln.de represents both organic and inorganic growth”, says Alexander Brand, co-founder and management board member of the company. “We push dynamic organic growth in our core markets through targeted marketing, entering new markets and extending our product range. Additionally, we can take advantage of the market potential in other European countries quickly by acquiring attractive online shops.”

Significant improvement in profitability

Gross profit of EUR 19.6 million was generated which corresponds to a gross margin of 26.2% (H1 2014: EUR 9.2 million or 22.7%). The increase reflects both systematically extending the product range into higher margin products and better purchasing conditions.

The adjusted EBIT margin of -5.3% clearly exceeded previous year’s figure (-11.0%) and also improved in absolute terms. Lower selling and distribution costs due to economies of scale were partially offset by higher marketing costs mainly attributable to a TV campaign in the second quarter to increase brand awareness.

Only 15.0% of revenues (H1 2014: 16.6%) were attributable to adjusted other SG&A expenses despite additional costs for the initial public offering and the entry into the Italian market in the second quarter.

The business segment windeln.de, which already reached break even in the previous year, achieved a positive adjusted EBIT margin of 5.2%. As of June 30, the cash position of the company was comfortable at EUR 122.6 million.
“The overall limited cash need of our business provides us with enough leeway for further investments into growth”, says Konstantin Urban, co-founder and member of the management board. “Even after the acquisition of feedo and bebitus as well as the market entry into Italy, we are able to continue our expansion to further European countries and work on our growing presence in continental Europe.”

Confirmation of forecast
For the full year 2015, windeln.de expects further growth in revenues of around 70% for the core markets compared to EUR 101 million in the previous year even taking into account the seasonal slowdown during the summer months in Europe and China. The expected additional sales contribution from acquisitions and the introduction of pannolini.it in Italy will contribute approximately EUR 10 million in revenues in 2015.

Even after the consolidation of the new companies, whose margins are not yet at the same level as the group, windeln.de is still aiming for a gross margin of approximately 25% in 2015 (2014: 23%). On that basis, an adjusted EBIT margin of -6% to -8% should be achieved.

Overview of figures for the first half year ¹

in mEUR	H1 2015	H1 2014	Q2 2015	Q2 2014
Revenues	75.0	40.6	39.4	21.6
Revenues by business segments
windeln.de	64.4	35.7	33.7	19.0
windelbar	7.2	3.4	3.7	1.7
windeln.ch	3.4	1.5	1.9	0.8
Revenues by regions
DACH region	32.5	17.3	17.1	9.2
China	41.1	22.6	21.5	12.0
Other / Rest of Europe	1.4	0.7	0.8	0.3
Gross profit	19.6	9.2	10.5	4.8
in % of revenues	26.2%	22.7%	26.6%	22.2%
Adjusted EBIT	-4.0	-4.5	-2.7	-2.4
in % of revenues	-5.3%	-11.0%	-6.8%	-11.0%
Adjusted EBIT contribution by business segments
windeln.de	3.4	-0.02	1.7	-0.2
in % of revenues	5.2%	-0.1%	5.0%	-0.8%
windelbar	-2.4	-0.9	-1.6	-0.5
in % of revenues	-32.9%	-26.6%	-43.6%	-30.3%
windeln.ch	-1.0	-1.1	-0.5	-0.5
in % of revenues	-31.3%	-70.1%	-26.4%	-68.3%

¹ Adjusted EBIT before expenses for share based compensation settled through equity instruments, IPO costs and costs for acquisition, integration and expansion.

Press contact
Amelie Heinz
Phone: +49 (89) 41 61 71 52 75
Email: presse@windeln.de

About windeln.de
windeln.de is one of the leading pure-play online retailers specializing in baby and toddler products in Germany, Austria, Switzerland and the Czech Republic. The business in Poland and Slovakia as well as in Italy is currently under development. The company also successfully sells baby and toddler products to customers in China. windeln.de offers more than 100,000 products from over 1,000 brands, which young parents can comfortably order online under their own brand as well as on the online shop feedo and the “flash sale” shopping club windelbar. The offer ranges from diapers and baby food to child furniture, toys, clothing, strollers and car seats. The company was founded in October 2010 and currently employs more than 400 employees. Since 6 May 2015, windeln.de has been listed in Prime Standard of the Frankfurt Stock Exchange. For further information, please visit http://corporate.windeln.de.

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Language:	English
Company:	windeln.de AG
	Hofmannstr.51
	81379 Munich
	Germany
Phone:	089 / 416 17 15-0
Fax:	089 / 416 17 15-11
E-mail:	investor.relations@windeln.de
Internet:	www.windeln.de
ISIN:	DE000WNDL110
WKN:	WNDL11
Listed:	Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart, Tradegate Exchange

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389801  2015-08-27