Listed Company Information
 

PRIME SUCCESS<00210> - Results Announcement

Prime Success International Group Limited announced on 22/09/2005:
(stock code: 00210 )
Year end date: 31/12/2005
Currency: HKD
Auditors' Report: N/A
Interim report reviewed by: Audit Committee

                                                        (Unaudited )
                                     (Unaudited )       Last
                                     Current            Corresponding
                                     Period             Period
                                     from 01/01/2005    from 01/01/2004
                                     to 30/06/2005      to 30/06/2004
                               Note  ('000      )       ('000      )
Turnover                           : 1,154,576          839,572           
Profit/(Loss) from Operations      : 133,153            82,062            
Finance cost                       : (2,023)            (1,537)           
Share of Profit/(Loss) of 
  Associates                       : 128                78                
Share of Profit/(Loss) of
  Jointly Controlled Entities      : N/A                N/A               
Profit/(Loss) after Tax & MI       : 106,730            68,276            
% Change over Last Period          : +56       %
EPS/(LPS)-Basic (in dollars)       : 0.0674             0.0426            
         -Diluted (in dollars)     : N/A                0.0418            
Extraordinary (ETD) Gain/(Loss)    : N/A                N/A               
Profit/(Loss) after ETD Items      : 106,730            68,276            
Interim Dividend                   : 2.50 cents         1.50 cents
  per Share                                              
(Specify if with other             : N/A                N/A
  options)                                               
                                                         
B/C Dates for 
  Interim Dividend                 : 07/10/2005         to 12/10/2005 bdi.
Payable Date                       : 21/10/2005
B/C Dates for (-)            
  General Meeting                  : N/A   
Other Distribution for             : N/A
  Current Period                     
                                     
B/C Dates for Other 
  Distribution                     : N/A   

Remarks:

1       Basis of preparation and accounting policies

These unaudited condensed consolidated interim accounts have been prepared 
in accordance with Hong Kong Accounting Standard ("HKAS") 34 "Interim 
Financial Reporting" issued by the Hong Kong Institute of Certified Public 
Accountants ("HKICPA").

These condensed consolidated interim accounts should be read in 
conjunction with the 2004 annual accounts.  

The accounting policies and methods of computation used in the preparation 
of these condensed consolidated interim accounts are consistent with those 
used in the annual accounts for the year ended 31 December 2004 except 
that the Group has changed certain of its accounting policies following 
the adoption of new/revised Hong Kong Financial Reporting Standards ("
HKFRSs") and Hong Kong Accounting Standards (collectively referred as "new 
HKFRSs")  which are effective for accounting periods commencing on or 
after 1 January 2005.

The changes to the Group's accounting policies and the effect of adopting 
these new policies are set out in Note 2 below.

2       Effect of adopting new HKFRSs

In 2005, the Group adopted the new HKFRSs below, which are relevant to its 
operations.  The 2004 comparatives have been amended as required, in 
accordance with the relevant requirements.  The adoption of the new HKFRSs 
has the following impacts on the Group's accounting policies and/or 
presentation of accounts:
                        
(i) The adoption of HKAS 1 "Presentation of Financial Statements" has 
affected the presentation of minority interests, share of net after-tax 
results of associated company and other disclosures.

(ii)    The adoption of HKAS 17 has resulted in a change in the accounting 
policy relating to the classification of payments for the acquisitions of 
land use rights.  In prior years, land use rights were accounted for at 
cost or valuation less accumulated depreciation and accumulated 
impairment.  In accordance with the provisions of HKAS 17, the up-front 
prepayments made for land use rights are expensed in the consolidated 
profit and loss account on a straight-line basis over the period of the 
lease or where there is impairment, the impairment is expensed in the 
consolidated profit and loss account.  HKAS 17 has been applied 
retrospectively.

(iii)   The adoption of HKASs 32 and 39 has resulted in a change in the 
accounting policy relating to the classification of financial assets at 
fair value through profit and loss account and available-for-sale 
financial assets.  It has also resulted in the recognition of derivative 
financial instruments at fair value and the change in the recognition and 
measurement of hedging activities.  HKAS 39 does not permit to recognise, 
derecognise and measure financial assets and liabilities in accordance 
with this standard on a retrospective basis.  The Group applied the 
previous SSAP 24 "Accounting for investments in securities" to investments 
in securities.  The adjustments required for the accounting differences 
between SSAP 24 and HKAS 39 are determined and recognised at 1 January 
2005.
 
(iv)    The adoption of HKFRS 2 has resulted in a change in the accounting 
policy for share-based payments.  Until 31 December 2004, the provision of 
share options to employees did not result in an expense in the profit and 
loss account unless the options were granted at a discount of the market 
price, where the discount was expensed in the profit and loss account.  
Effective on 1 January 2005, the Group expenses the cost of share options 
granted in the profit and loss account.  The Group has taken the advantage 
of the transitional provisions of HKFRS 2 under which the new recognition 
and measurement policies have not been applied to share options granted on 
or before 7 November 2002 and all options granted to employees after 7 
November 2002 but vested before 1 January 2005.  No adjustments were 
resulted from the adoption of HKFRS 2.
 
The effect of changes in the above accounting polices on the consolidated 
profit and loss account is as follows:

                Six months ended 30 June 2005   Six months ended 30 June 
                                                2004
                HKAS 1  HKAS 17 HKAS 39         HKAS 1  HKAS 17
                HK$'000 HK$'000 HK$'000         HK$'000 HK$'000
                                                
Decrease in share of results of an associated company   
                (47)     -      -               (29)    -

Decrease in taxation charge
                 47     -       -                29     -

Decrease in depreciation of fixed assets
                -      (500)    -                 -     (413)

Increase in amortisation of land use rights
                -       500     -                 -      413

Increase in fair value of derivative financial instruments
                -       -        2,068            -     -
                ______  _______ _________       ______ _____

Net increase in consolidated profit
                -       -       2,068             -     -
                ======  =====   =======         ======= =====
        

The effect of changes in the above accounting polices on the consolidated 
balance sheet is as follows:

                        30 June 2005            31 December 2004
                        HKAS 17 HKAS 39         HKAS 17 HKAS 39
                        HK$'000 HK$'000         HK$'000 HK$'000

Increase/(decrease)
in assets                               
Land use rights        21,375   -               21,865    - 
Fixed assets          (22,559)  -              (23,049)   -
Available-for-sale
 financial assets       -       33,437          -         -
Investment securities   -      (33,437)         -         -
Derivative financial 
instruments             -        3,216          -         -
                                        

Increase/(decrease) in liabilities/equity                               

Derivative financial
 instruments            -        1,148          -         -
Deferred tax 
liabilities          (390)      -                (390)    -
Retained profits        -        2,068          -         -
Property revaluation
 reserve             (794)      -                (794)    -


3       Earnings per share

The calculation of basic and diluted earnings per share is based on the 
Group's profit attributable to shareholders of HK$106,334,000 (2004: HK$
66,030,000).  The basic earnings per share is based on the weighted 
average number of 1,578,250,023 (2004: 1,549,447,329) ordinary shares in 
issue during the six months ended 30 June 2005. 

No diluted earnings per share has been presented as there were no dilutive 
potential shares in issue during the six months ended 30 June 2005.  The 
diluted earnings per share for the six months ended 30 June 2004 is based 
on 1,579,324,086 ordinary shares which is the weighted average number of 
ordinary shares in issue during the period plus the weighted average 
number of 29,876,757 ordinary shares deemed to be issued at no 
consideration if all outstanding share options had been exercised.