Corporate | 28 March 2011 09:22

YOC buys French mobile advertising company MobilADdict Sàrl

YOC AG / Key word(s): Acquisition/Merger

28.03.2011 / 09:22

YOC buys French mobile advertising company MobilADdict Sàrl

Berlin, March 28, 2011 – YOC (Frankfurt, Prime Standard, ISIN DE0005932735) takes over 100% of MobilADdict Sàrl with its registered office in Paris. With this acquisition, the YOC Group consistently continues its international growth strategy and extends its leadership and presence in all European core markets.

The strategic acquisition of France's second-largest mobile advertising premium network pushes the international growth of the YOC Group. 'With the acquisition of MobilADdict Sàrl, we extend our market leadership and presence in all European core markets, which enables us to optimally meet our customers' demand for international campaigns. Its good market position and the great expertise of the existing French staff were decisive factors for the acquisition', says YOC CEO Dirk Kraus.

Since the customer portfolios of the two companies do not overlap, YOC's sales volume on the French market is increasing considerably. YOC's international advertiser network extends to include renowned publishers such as 20 Minutes, M6, NRJ, BFM and RMC, which makes it even more attractive to advertising companies. The customers of MobilADdict Sàrl include Yahoo, Renault, McDonalds's or Lufthansa and numerous other well-known marketing networks and agencies.

MobilADdict Sàrl has been operating very profitably since its foundation and is very well-positioned to benefit strongly from significant market growth. 'It is a great opportunity for MobilADdict Sàrl to become, together with the YOC Group, France's mobile advertising market leader', says MobilADdict Sàrl CEO Matthieu Gudefin. The integration into the YOC Group offers both companies the potential to generate faster and sustainable growth and to quickly realise synergies.

For further information, please go to www.yoc.com and www.mobiladdict.com

Contact
YOC AG
Corporate Communications
Anna Augar
Karl-Liebknecht-Str. 1
10178 Berlin
Tel: +49-30-726162-202
Fax: +49-30-726162-222
pr@yoc.com

YOC – About the Group
The YOC Group is one of the leading providers of mobile technology and mobile media in the world. Based on its self-developed scalable technologies, the YOC Group licenses its software products to customers from all industries and enables them to use its platforms. The YOC Group operates more than 800 mobile portals in Europe via a protected mobilisation platform. With a portfolio of more than 250 titles, the YOC Group has the largest premium mobile advertising network in Europe. Every day, the centrally controlled AdServer processes more than 100 million requests for mobile advertising tools by means of this premium network and the blind advertising network ubiyoo. In the financial year 2010, YOC's sales revenue is estimated to amount to EUR 30.5 million. The YOC Group currently has a headcount of about 220. The company operates across the world and intends to continue to grow internationally.

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Language:	English
Company:	YOC AG
	Karl-Liebknecht-Str. 1
	10178 Berlin
	Deutschland
Phone:	+49 (0)30-72 61 62 202
Fax:	+49 (0)30-72 61 62 222
E-mail:	anna.augar@yoc.com
Internet:	www.yoc.com
ISIN:	DE0005932735
WKN:	593273
Listed:	Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart

End of News DGAP News-Service

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