Corporate | 6 April 2011 09:32
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YOC AG / Key word(s): Product Launch
YOC launches new product: the YOC Campaign Management Platform
Berlin, April 06 th , 2011 – The YOC Campaign Management Platform is a new product to enable not only the standardised implementation but also the individual design of mobile marketing campaigns. This new product targets agencies and customers that would like to integrate mobile marketing campaigns with their marketing mix via the YOC Campaign Management Platform. YOC is Europe’s leading mobile technology and mobile media provider, boasting many years of experience in the implementation of mobile marketing campaigns. The mobile channel has turned into an integral part of integrated marketing campaigns run by advertising companies. Lotteries via SMS/MMS or e-mail with an on-pack promotion or mobile sampling campaigns are only two examples of popular advertising tools for innovative customer targeting. Advertising companies and/or their agencies often need to ask special mobile marketing providers if they want mobile mechanisms to be used. This usually means more time, more effort, and greater costs. The YOC Campaign Management Platform, however, benefits these two target groups by offering them an easy-to-use product to implement mobile campaigns on their own. It helps customers and/or agencies implement customised mobile marketing campaigns with little effort, integrate them into the marketing mix and carry out 360 campaigns on their own. The YOC Campaign Management Platform includes push and pull mechanisms. SMS/MMS or e-mail is used to target end customers. It is also possible to integrate individual targeting. The Red Urban agency uses the new product for its customer, the spirits company Campari Germany, to carry out e-mail and, in future, mobile marketing campaigns as part of the digital CRM programme for brands such as Aperol, Skyy Vodka, and Campari.
‘We developed the YOC Campaign Management Platform to offer a product based on a modular system of existing best-practice mobile marketing mechanisms that makes it quicker and cheaper for agencies and end customers to develop customised campaigns,’ says Jan Webering, Member of the Management Board of YOC AG, responsible for product management and product development, adding that the development of the YOC Campaign Management Platform is based on the experience of more than 1000 successfully implemented mobile campaigns. ‘Our new product’, he goes on, ‘enables our partners and customers to benefit from our wealth of experience and prevents them from developing costly products on their own that may turn out to be a flop.’
For more information about the company: www.yoc.com
Contact
YOC – About the Group
Contact: Frau Anna Augar Karl-Liebknecht-Straße 1 10178 Berlin Fon: 030 726162-161 Fax: 030 726162-222 E-Mail: anna.augar@yoc.com End of Corporate News 06.04.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
| Language: | English | |
| Company: | YOC AG | |
| Karl-Liebknecht-Str. 1 | ||
| 10178 Berlin | ||
| Deutschland | ||
| Phone: | +49 (0)30-72 61 62 202 | |
| Fax: | +49 (0)30-72 61 62 222 | |
| E-mail: | anna.augar@yoc.com | |
| Internet: | www.yoc.com | |
| ISIN: | DE0005932735 | |
| WKN: | 593273 | |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart | |
| End of News | DGAP News-Service |
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| 118594 06.04.2011 |