Corporate | 12 April 2011 09:47
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YOC AG / Key word(s): Product Launch
YOC launches worldwide new mobile advertising rich media formats
Berlin, April 12 th , 2011 – Europe’s leading mobile technology and media provider implements a number of new mobile rich media advertising formats. These include the expand interstitial, reveal interstitial, flip interstitial, post click layer, mystery ad, video banners and slideshow banners. These new formats offer greater scope for brand communication than the existing mobile advertising formats; the YOC Group has introduced a whole new dimension to mobile advertising. YOC has become a key driver for innovation in the international mobile advertising market due to its constant search for new technologies and advertising formats. Publishers benefit from these new rich media advertising formats as they provide more appealing ad formats to advertisers which generate higher revenues for the publishers. Advertisers can reach their target group through a richer branding experience. Rich media advertising products of YOC use visual elements such as video and animation to enrich the content of an advertiser’s message. These rich ad formats engage the user by utilising visual effects and advanced technology to increase brand awareness. The new mobile rich media advertising formats include the expand interstitial, reveal interstitial and the flip interstitial, mystery ad, post click layer, video banners and slideshow banners. For example, when a user clicks on a slideshow banner, a layer opens and images of the product are displayed – the user can navigate through the images. The special feature of the flip interstitial is the rotation of the ad on the screen. The mystery ad is a rich, interactive animated visual where the image becomes alive. The richest advertising format, however, is the video banner, which plays the content automatically as soon as the video appears on the display. ‘Anywhere else in Europe there are offered comparable innovative, emotionalized and effective ad formats as the rich media ad formats of YOC, and this in combination of high-quality and international coverage,’ says Andrés Lozano Sañudo, Group Director Mobile Advertising of YOC Group. ‘YOC’s Rich Media Ad Formats help advertisers to be more visible, to increase CTR and to better involve their target groups in their market communication. The use of these innovative advertising formats means more customers and higher sales revenues for the publishers.’ YOC’s clients in each of their key markets – Germany, Spain, UK, France and Austria – have already started to use the new rich media advertising formats, including companies such as Samsung, Hewlett Packard, BlackBerry, Intel, Adidas, Brother, Lexus, McDonald’s and Audi.
For more information about the company: www.yoc.com
Contact
YOC – About the Group
Contact: Frau Anna Augar Karl-Liebknecht-Straße 1 10178 Berlin Fon: 030 726162-161 Fax: 030 726162-222 E-Mail: anna.augar@yoc.com End of Corporate News 12.04.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
| Language: | English | |
| Company: | YOC AG | |
| Karl-Liebknecht-Str. 1 | ||
| 10178 Berlin | ||
| Deutschland | ||
| Phone: | +49 (0)30-72 61 62 202 | |
| Fax: | +49 (0)30-72 61 62 222 | |
| E-mail: | anna.augar@yoc.com | |
| Internet: | www.yoc.com | |
| ISIN: | DE0005932735 | |
| WKN: | 593273 | |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart | |
| End of News | DGAP News-Service |
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| 119428 12.04.2011 |