Corporate | 8 December 2014 12:21
|
YOC AG / Key word(s): Change of Personnel/Strategic Company Decision
Michael Kruse appointed to Board of YOC AG YOC appoints second board member to strengthen its management team and to drive forward strategic reorientation. Berlin, 8 December 2014 – YOC, Europe’s leading mobile advertising player, has today announced the appointment of Michael Kruse as a valuable addition to the Board. Michael Kruse will take charge of Sales, Operations and Technology as of 1 January 2015. Following successful restructuring and strategic reorientation, Michael Kruse, a programmatic expert, will join the Board of YOC AG chaired by its founder Dirk Kraus. Michael Kruse will be responsible for the further development of our Mobile Advertising core business and the strategic direction of our programmatic unit, managing all related product and service developments. Dirk Kraus will remain in charge of Strategy, Corporate Finance, HR, Marketing and Public and Investor Relations. Michael Kruse was former Managing Director of belboon, a former subsidiary of YOC. He has proven himself as an expert in leading and developing digital advertising companies based on his experience as managing director of the ad:C Media performance agency and Country Manager at the Commission Junction affiliate network. “We are delighted to see YOC’s Board joined by a person of recognised standing and professional experience. We are convinced that Michael Kruse and his sound expertise will provide excellent support to our digital advertising business”, explained Dr Nikolaus Breuel, Chairman of the Supervisory Board of YOC AG. Michael Kruse: “I am looking very much forward to taking on new challenges as a new member of the Board of YOC. Mobile Advertising is the fastest growing sector in the digital advertising market with rapidly developing new technologies. I am pleased to join Dirk Kraus in positioning YOC as the market leader in the mobile programmatic segment and driving forward technological developments.”
About YOC
Press contact
08.12.2014 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
| Language: | English | |
| Company: | YOC AG | |
| Rosenstr. 17 | ||
| 10178 Berlin | ||
| Germany | ||
| Phone: | +49 (0)30-72 61 62 322 | |
| Fax: | +49 (0)30-72 61 62 222 | |
| E-mail: | martina.serwene@yoc.com | |
| Internet: | www.yoc.com | |
| ISIN: | DE0005932735 | |
| WKN: | 593273 | |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, München, Stuttgart | |
| End of News | DGAP News-Service |
|
|
| 303261 08.12.2014 |