<?xml version="1.0" encoding="utf-8"?>
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.xbrl.org/2003/linkbase">
  <labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended" xmlns:xlink="http://www.w3.org/1999/xlink">
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_GamingDuties" xlink:label="_x0038_88holdingsplc_GamingDuties" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_OtherCostOfSales" xlink:label="_x0038_88holdingsplc_OtherCostOfSales" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_ExceptioanlItemsOtherCostOfSales" xlink:label="_x0038_88holdingsplc_ExceptioanlItemsOtherCostOfSales" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_ExceptionalItemsOperatingExpenses" xlink:label="_x0038_88holdingsplc_ExceptionalItemsOperatingExpenses" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_AdjustedEBITDA" xlink:label="_x0038_88holdingsplc_AdjustedEBITDA" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_ExceptionalItemsCostOfSalesAndOperatingExpenses" xlink:label="_x0038_88holdingsplc_ExceptionalItemsCostOfSalesAndOperatingExpenses" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_ForeignExchangeGainsLosses" xlink:label="_x0038_88holdingsplc_ForeignExchangeGainsLosses" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_RemeasurementOfSeverancePayLiability" xlink:label="_x0038_88holdingsplc_RemeasurementOfSeverancePayLiability" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_ActuarialRemeasurementInDefinedBenefitPensionScheme" xlink:label="_x0038_88holdingsplc_ActuarialRemeasurementInDefinedBenefitPensionScheme" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_MovementInCashFlowHedgingPosition" xlink:label="_x0038_88holdingsplc_MovementInCashFlowHedgingPosition" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_SeverancePayLiability" xlink:label="_x0038_88holdingsplc_SeverancePayLiability" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_RetirementBenefitLiability" xlink:label="_x0038_88holdingsplc_RetirementBenefitLiability" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_CustomerDeposits" xlink:label="_x0038_88holdingsplc_CustomerDeposits" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_CostOfHedgingReserveMember" xlink:label="_x0038_88holdingsplc_CostOfHedgingReserveMember" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_AdjustmentsForNonCashExceptionalItems" xlink:label="_x0038_88holdingsplc_AdjustmentsForNonCashExceptionalItems" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DescriptionOfAccountingPolicyForClimateChange" xlink:label="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForClimateChange" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DescriptionOfAccountingPolicyForCostOfSales" xlink:label="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForCostOfSales" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DescriptionOfAccountingPolicyForOperatingExpenses" xlink:label="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForOperatingExpenses" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DescriptionOfAccountingPolicyForCashSettledTransactions" xlink:label="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForCashSettledTransactions" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DescriptionOfAccountingPolicyForLiabilitiesToCustomers" xlink:label="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForLiabilitiesToCustomers" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DisclosureOfExceptionalItemsAndAdjustments" xlink:label="_x0038_88holdingsplc_DisclosureOfExceptionalItemsAndAdjustments" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DisclosureOfShareOfResultsOfAssociates" xlink:label="_x0038_88holdingsplc_DisclosureOfShareOfResultsOfAssociates" />
    <loc xlink:type="locator" xlink:href="_x0038_88holdingsplc-2023-12-31.xsd#_x0038_88holdingsplc_DisclosureOfAcquisitionDisposals" xlink:label="_x0038_88holdingsplc_DisclosureOfAcquisitionDisposals" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_GamingDuties" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcGamingDuties_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_OtherCostOfSales" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcOtherCostOfSales_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_ExceptioanlItemsOtherCostOfSales" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcExceptioanlItemsOtherCostOfSales_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_ExceptionalItemsOperatingExpenses" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcExceptionalItemsOperatingExpenses_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_AdjustedEBITDA" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcAdjustedEBITDA_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_ExceptionalItemsCostOfSalesAndOperatingExpenses" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcExceptionalItemsCostOfSalesAndOperatingExpenses_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_ForeignExchangeGainsLosses" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcForeignExchangeGainsLosses_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_RemeasurementOfSeverancePayLiability" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcRemeasurementOfSeverancePayLiability_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_ActuarialRemeasurementInDefinedBenefitPensionScheme" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcActuarialRemeasurementInDefinedBenefitPensionScheme_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_MovementInCashFlowHedgingPosition" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcMovementInCashFlowHedgingPosition_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_SeverancePayLiability" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcSeverancePayLiability_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_RetirementBenefitLiability" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcRetirementBenefitLiability_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_CustomerDeposits" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcCustomerDeposits_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_CostOfHedgingReserveMember" xlink:to="label__x0038_88holdingsplc_CostOfHedgingReserveMember" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_AdjustmentsForNonCashExceptionalItems" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcAdjustmentsForNonCashExceptionalItems_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForClimateChange" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForClimateChange_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForCostOfSales" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForCostOfSales_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForOperatingExpenses" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForOperatingExpenses_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForCashSettledTransactions" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForCashSettledTransactions_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DescriptionOfAccountingPolicyForLiabilitiesToCustomers" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForLiabilitiesToCustomers_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DisclosureOfExceptionalItemsAndAdjustments" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfExceptionalItemsAndAdjustments_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DisclosureOfShareOfResultsOfAssociates" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfShareOfResultsOfAssociates_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <labelArc xlink:type="arc" xlink:from="_x0038_88holdingsplc_DisclosureOfAcquisitionDisposals" xlink:to="label__x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfAcquisitionDisposals_Standard" order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" />
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcGamingDuties_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcGamingDuties_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Gaming duties</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcOtherCostOfSales_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcOtherCostOfSales_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Other cost of sales</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcExceptioanlItemsOtherCostOfSales_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcExceptioanlItemsOtherCostOfSales_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Exceptional items - cost of sales</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcExceptionalItemsOperatingExpenses_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcExceptionalItemsOperatingExpenses_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Exceptional items - operating expenses</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcAdjustedEBITDA_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcAdjustedEBITDA_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Adjusted EBITDA</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcExceptionalItemsCostOfSalesAndOperatingExpenses_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcExceptionalItemsCostOfSalesAndOperatingExpenses_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Exceptional items - cost of sales and operating expenses</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcForeignExchangeGainsLosses_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcForeignExchangeGainsLosses_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Foreign exchange gains/(losses)</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcRemeasurementOfSeverancePayLiability_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcRemeasurementOfSeverancePayLiability_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Remeasurement of severance pay liability</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcActuarialRemeasurementInDefinedBenefitPensionScheme_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcActuarialRemeasurementInDefinedBenefitPensionScheme_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Actuarial remeasurement in defined benefit pension scheme</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcMovementInCashFlowHedgingPosition_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcMovementInCashFlowHedgingPosition_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Movement in cash flow hedging position</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcSeverancePayLiability_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcSeverancePayLiability_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Severance pay liability</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcRetirementBenefitLiability_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcRetirementBenefitLiability_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Retirement benefit liability</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcCustomerDeposits_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcCustomerDeposits_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Customer deposits</label>
    <label xlink:label="label__x0038_88holdingsplc_CostOfHedgingReserveMember" id="_x0038_88holdingsplc_CostOfHedgingReserveMember" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Cost of hedging reserve [member]</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcAdjustmentsForNonCashExceptionalItems_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcAdjustmentsForNonCashExceptionalItems_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Adjustments for non-cash exceptional items</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForClimateChange_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForClimateChange_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for climate change</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForCostOfSales_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForCostOfSales_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for cost of sales</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForOperatingExpenses_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForOperatingExpenses_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for operating expenses</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForCashSettledTransactions_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForCashSettledTransactions_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for cash-settled transactions</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForLiabilitiesToCustomers_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDescriptionOfAccountingPolicyForLiabilitiesToCustomers_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Description of accounting policy for liabilities to customers</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfExceptionalItemsAndAdjustments_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfExceptionalItemsAndAdjustments_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of exceptional items and adjustments</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfShareOfResultsOfAssociates_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfShareOfResultsOfAssociates_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of share of results of associates</label>
    <label xlink:label="label__x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfAcquisitionDisposals_Standard" id="_x0038_88holdingsplc__x0038_88holdingsplcDisclosureOfAcquisitionDisposals_Standard" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en">Disclosure of acquisition &amp; disposals</label>
  </labelLink>
</linkbase>