<SEC-DOCUMENT>0001654954-21-012294.txt : 20211116
<SEC-HEADER>0001654954-21-012294.hdr.sgml : 20211116
<ACCEPTANCE-DATETIME>20211116113117
ACCESSION NUMBER:		0001654954-21-012294
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20211116
FILED AS OF DATE:		20211116
DATE AS OF CHANGE:		20211116

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DIAGEO PLC
		CENTRAL INDEX KEY:			0000835403
		STANDARD INDUSTRIAL CLASSIFICATION:	BEVERAGES [2080]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			X0
		FISCAL YEAR END:			0630

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10691
		FILM NUMBER:		211414750

	BUSINESS ADDRESS:	
		STREET 1:		LAKESIDE DRIVE
		STREET 2:		PARK ROYAL
		CITY:			LONDON
		STATE:			X0
		ZIP:			NW10 7HQ
		BUSINESS PHONE:		442089786000

	MAIL ADDRESS:	
		STREET 1:		LAKESIDE DRIVE
		STREET 2:		PARK ROYAL
		CITY:			LONDON
		STATE:			X0
		ZIP:			NW10 7HQ

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GRAND METROPOLITAN PUBLIC LIMITED CO
		DATE OF NAME CHANGE:	19971218
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>a4600s.htm
<DESCRIPTION>DIAGEO CAPITAL MARKETS DAY
<TEXT>
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UNITED STATES</font></div>
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SECURITIES AND EXCHANGE COMMISSION</font></div>
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WASHINGTON, DC 20549</font></div>
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FORM 6-K</font></div>
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REPORT OF FOREIGN PRIVATE ISSUER</font></div>
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PURSUANT TO RULE 13a-16 OR 15d-16 OF THE</font></div>
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SECURITIES EXCHANGE ACT OF 1934</font></div>
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16 November 2021</font></div>
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Commission File Number:&#xA0;&#xA0;</font>001-10691</font></div>
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DIAGEO plc</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">(<font style="font-style: italic">Translation
of registrant&#x2019;s name into English</font>)</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Lakeside Drive, Park Royal, London NW10 7HQ</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">(<font style="font-style: italic">Address
of principal executive offices</font>)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Indicate
by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Form
20-F &#xA0; X&#xA0;
&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;Form
40-F &#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Indicate
by check mark whether the registrant is submitting the Form 6-K in
paper as permitted by Regulation S-T Rule
101(b)(1):&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Indicate
by check mark whether the registrant is submitting the Form 6-K in
paper as permitted by Regulation S-T Rule
101(b)(7):&#xA0;&#xA0;&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Diageo Capital Markets Day</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Diageo outlines drivers of competitive advantage for sustainable
long-term growth and provides medium-term guidance ahead of
historical growth rates</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div>
<table cellpadding="0" cellspacing="0" style="width: 100%; font-family: Times New Roman; font-size: 13px">
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<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">New
medium-term guidance: expecting organic net sales growth in a range
of 5% to 7% and organic operating profit growth in a range of 6% to
9% for fiscal 23 to fiscal 25.</font></div>
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<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Introducing
ambition to achieve a 50% increase in total beverage alcohol (TBA)
market value share, from 4% in 2020,<font style="font-size: 70%; vertical-align: top">[1]</font>&#xA0;to 6% by
2030.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Expecting
strong organic net sales growth of at least 16% in the first half
of fiscal 22 and organic operating profit growth ahead of organic
net sales growth.</font></div>
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&#xA0;</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Today, Diageo is hosting its biennial Capital Markets Day in
London. Ivan Menezes, Chief Executive, and the executive leadership
team will discuss how Diageo is successfully executing its strategy
to deliver consistent, sustainable growth. The executive leadership
team will highlight Diageo's competitive advantages and how its
people and culture are delivering on its ambition to be one of the
best performing, most trusted and respected consumer products
companies in the world.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Ivan Menezes, Chief Executive, Diageo:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
"Since our last Capital Markets Day, we have continued to invest in
our brands, sharpened our focus on accelerating growth and quickly
responded to shifts in consumer behaviour. We have also launched
'Society 2030: Spirit of Progress', our ten-year sustainability
action plan, building on our strong track record of doing business
the right way, from grain to glass.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Our culture of everyday efficiency is embedded in our business and
we continue to challenge ourselves to achieve more. In fiscal 21,
despite the challenges created by Covid-19, we delivered strong
organic net sales growth, drove an improvement in organic operating
margin and delivered strong cash flows, while continuing to invest
in long-term sustainable growth.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000">
We believe our sales growth trajectory has accelerated, underpinned
by the strength of our advantaged position across geographies,
categories and price tiers. TBA is a large, growing and attractive
sector of which Diageo currently has a 4% value share. With
continued investment in marketing, digital capabilities and our
people, we have significant headroom for growth. This gives us the
confidence that we can grow Diageo's value share of TBA from 4% in
2020,</font><font style="font-size: 70%; vertical-align: top; color: #000000">1</font><font style="color: #000000">&#xA0;to
6% by 2030."</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Lavanya Chandrashekar, Chief Financial Officer,
Diageo:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
"Our focus on everyday efficiency enables us to continue to
increase investment in our brands and strategic growth initiatives,
while underpinning organic operating margin
improvement.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
This self-sustaining growth model gives us confidence that we can
accelerate our organic net sales &#xA0;growth within a range of 5%
to 7% for fiscal 23 to fiscal 25. This compares to growth of 4% to
6% in fiscal 2017 to fiscal 2019. While we expect inflationary
pressures to increase, we also expect to benefit from operating
leverage, premiumisation, revenue growth management and
productivity gains. As a result, we expect organic operating profit
to grow sustainably in a range of 6% to 9% for fiscal 23 to fiscal
25.&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
As we announced in our AGM statement, we have made a strong start
to fiscal 22. We are delivering organic net sales growth across all
regions, as we benefit from resilience in the off-trade and
continued recovery in the on-trade. This is benefitting organic
operating margin, despite rising inflationary pressures, which are
partly due to supply chain constraints. We expect organic net sales
growth of at least 16% in the first half of fiscal 22 and organic
operating profit growth ahead of organic net sales growth.&#xA0;We
expect the strong growth momentum in the first half of fiscal 22 to
continue through the remainder of the fiscal year. However, in the
second half of fiscal 22 we will be lapping a tougher
comparator."</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000">
Copies of the materials from today's Capital Markets Day will
be&#xA0;available on&#xA0;</font><font style="text-decoration: underline; color: #0000FF">www.diageo.com</font><font style="color: #000000">.</font></font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
For further information please contact:</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000">
Investor relations</font><font style="color: #000000">:</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Durga
Doraisamy&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;
+44 (0) 7902 126 906</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Lucinda
Baker&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;
+44 (0) 7974 375 550</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Belinda
Brown&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;
+44 (0) 7590 810 246</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000">
Media relations</font><font style="color: #000000">:</font></font></div>
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Dominic
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&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
About Diageo</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal, JeB,
Buchanan's and Windsor whiskies, Smirnoff, C&#xEE;roc and Ketel One
vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and
Guinness.</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000">
Diageo is a global company whose products are sold in more than 180
countries around the world. The company is listed on both the
London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
For more information about Diageo, our people, our brands, and
performance, visit us at&#xA0;</font><font style="text-decoration: underline; color: #0000FF">www.diageo.com</font><font style="color: #000000">.
Visit Diageo's global responsible drinking
resource,&#xA0;</font><font style="text-decoration: underline; color: #0000FF">www.DRINKiQ.com</font><font style="color: #000000">,
for information, initiatives and ways to share best
practice.</font></font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<font style="font-style: italic; color: #000000; font-family: Times New Roman; font-size: 13px">
Celebrating life, every day, everywhere.</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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&#xA0;</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Cautionary statement concerning forward-looking
statements</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
This document contains 'forward-looking' statements, including
statements related to new medium term guidance, future Total
Beverage Alcohol market share ambitions and Diageo's expectations
of performance for the six months ending 31 December 2021.&#xA0;
Forward-looking statements can be identified by the fact that they
do not relate only to historical or current facts.&#xA0; In
particular, forward-looking statements include all statements that
express forecasts, expectations, plans, outlook, objectives and
projections with respect to future matters, including trends in
results of operations, margins, growth rates, overall market
trends, the impact of changes in interest or exchange rates, the
availability or cost of financing to Diageo, anticipated cost
savings or synergies, expected investments, the completion of any
strategic transactions or restructuring programmes, anticipated tax
rates, changes in the international tax environment, expected cash
payments, outcomes of litigation or regulatory enquiries,
anticipated changes in the value of assets and liabilities related
to pension schemes and general economic conditions.&#xA0; By their
nature, forward-looking statements involve risk and uncertainty
because they relate to events and depend on circumstances that will
occur in the future.&#xA0; There are a number of factors (including
those set out under "Our principal risks and risk management" in
Diageo's Annual Report and under "Risk Factors" in Diageo's Annual
Report on Form 20-F filed with the US Securities and Exchange
Commission for the year ended 31 June 2021) that could cause actual
results and developments to differ materially from those expressed
or implied by these forward-looking statements, including factors
that are outside Diageo's control.&#xA0; Any forward-looking
statements made by or on behalf of Diageo speak only as of the date
they are made.&#xA0; Diageo does not undertake to update
forward-looking statements to reflect any changes in Diageo's
expectations with regard thereto or any changes in events,
conditions or circumstances on which any such statement is
based.</font></div>
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&#xA0;</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
An explanation of non-GAAP measures, including organic movements,
is set out on page 74 of Diageo's Annual Report for the year ended
30 June 2021.</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Diageo plc LEI: 213800ZVIELEA55JMJ32</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-size: 70%; vertical-align: top; color: #000000">
[1]</font><font style="color: #000000">&#xA0;IWSR,&#xA0; Diageo's
2020 Retail Sales Value (RSV) % Share of Total Beverage Alcohol
(TBA) Market</font><font style="color: #000000; font-size: 32px">&#xA0;</font></font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
SIGNATURE</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Pursuant
to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Diageo&#xA0;plc</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">(Registrant)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Date:
<font style="font-weight: bold">16 November
2021</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">By:___/s/
James Edmunds</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
James Edmunds</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Deputy Company Secretary</font></div>
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