
A2 Strategic Report
OVERVIEW
The directors are required to publish
a Section 172(i) statement showing
how they have fulfilled their duties
under the Companies Act 2006.
How S&U’s directors do this is set
out below in our Strategic and
Business Review (A2), our Corporate
Social Responsibility Review (A4),
our Chairman’s Statement (A1)
and our Governance Section (B3).
The Board has reviewed these
documents, how they describe
the company’s decision-making
processes and the issues which most
inform S&U’s business strategy.
Specific examples of how the
process works have been provided.
As a result, the Directors are
confident that first, the report fully
covers areas of relevant disclosure
such as on Strategy, Employees,
Stakeholders, Suppliers, Customers,
Community and Ethics. Secondly,
that the extent of these disclosures
is consistent with the size and
complexity of the business.
A2.1 Strategic Review
S&U’s purpose and vision is to
maximise profit and returns to its
shareholders in a sustainable and
responsible way. This provides
security for our employees, fairness
for our customers, credibility for our
financial and other partners and,
ultimately, the ability to enhance
the communities and environment
in which we live, and therefore fulfil
our ESG responsibilities.
S&U operates in two areas of
specialist finance. The first and most
established is Advantage Finance,
based in Grimsby and engaged for
the past two decades in the non-
prime sector of the motor finance
business. During those 20 years the
remarkable success of Advantage
in producing competitive finance
products, lent responsibly with
excellent customer service has been
reflected, with the sole exception
of the Covid affected 2020/21, in a
record of 21 years of consistently
increasing profits.
This long experience has enabled
Advantage to gain a significant
understanding of the kind of simple
hire purchase motor finance suitable
for customers in lower- and middle-
income groups. Although decent,
hardworking and well intentioned,
some of these customers may
have impaired credit records,
which have seen them in the past
unable to access rigid and inflexible
“mainstream” finance products.
Advantage provides transparency,
simplicity, clarity and suitability to
both service and product, which
these customers require.
As a result, Advantage currently
now receives nearly 1.5m unique
applications a year and has written
over 210,000 customer loans since
starting trading in 1999. The loans
have an average original term of just
over 4 years and this medium-term
loan cycle means that motor finance
profits are normally earned over a
much longer period than just the
year of origination.
Of course, Advantage serves an
evolving motor market. Covid
related lockdowns saw new car
sales fall from 2.3m in 2019 to 1.6m
in 2020, although this recovered
slightly to 1.65m in 2021.
Overlying this have been
environmental concerns and the
Government’s Green Agenda, which
last year saw it announce a ban on
the sales of new internal combustion
engines (“ICE”) accelerated from
2035 to 2030.
The year also saw a further decline
in the public’s appetite for new
diesel engines. Sales have fallen
from 50% of all new passenger cars
in 2014 to less than 15% now. On
the other hand, sales of petrol new
vehicles rose to 58% of the total
market last year. Electric and hybrid
vehicles sold a record 440,000 cars
in 2021 up 75% on a year earlier
and now comprise a quarter of
new registrations. Undoubtedly
these trends will continue, although
the shape of the UK’s total “car
parc” will change more slowly. EV
sales will undoubtedly rise as they
become more affordable, battery
life improves and infrastructure for
charging is upgraded. Advantage’s
current estimates predict that by
2030 new registrations of petrol
vehicles will constitute about 20% of
the market, diesel will be negligible
whilst hybrid and electric sales will
take 80% of the market, 30% of
which will be EV.
However, these trends will have a
less effect on the make-up of the
UK’s car parc over the next decade.
This is estimated to reach about
50m vehicles of which 30% will be
EV. Although at present the older
and higher income profile of EV
buyers does not match that of the
Advantage customer, as EVs enter
the used car market over the next
five years, Advantage sees significant
opportunities in electric vehicle
finance. Indeed, Advantage is
developing products for this market
and has already financed some used
electric vehicles.
The first and fundamental factor in
Advantage’s success is the relative
buoyancy and resilience of the used
car market in which it operates.
Thus, although the UK’s new car
market at just 1.65m registrations
last year is down about 30% on the
levels pre-pandemic, the used car
market in which Advantage operates
has been more buoyant. Thus, in
2021 it saw 7.53m used car sales
up 11.5% on the previous year. The
second factor in Advantage’s success
relates to its own commitment
to excellence. The quality of our
relationship with introducing
brokers, dealers and our customers
is based upon a continuous and
relentless search for product and
service improvement. Successful
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STRATEGIC REPORT
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