Yet we are essentially a virtual business. Instead of owning
any of the underlying infrastructure assets necessary to
provide our services, we rely on the investments made by
others, and resell their services. This approach is founded
on strong, long term commercial relationships with the
wholesale suppliers of the core services we supply. It is
also capital-light, ensures access to emerging technologies,
avoids any obsolescence risk, whilst enabling us to retain
full control of our retail proposition.
Our suppliers recognise the value of our unique approach to
each of the markets we operate in, and the importance of
ensuring we maintain a competitive and attractive customer
proposition so our word-of-mouth model continues to
thrive. In return, they benefit from a complementary and
clearly differentiated route to market which increases
their market share, whilst the proven sustainability of our
business model, the strength of our balance sheet, and
the longevity of our multiservice customers means we
benefit from long term competitive terms.
We believe these are genuinely mutually beneficial
relationships, and the average tenure for suppliers -
typically over 15 years - is testament to their strength,
and the value that both sides attribute to them.
None of this would be possible without our in-house
technology platform, which is managed by a team of
engineers who are innovating daily to deliver seamless
customer and Partner experiences. By fully integrating all
the household services we supply into a single monthly
bill, supported by a single set of central overheads, our
technology gives us the fundamental, long term cost
advantage that enables us to sustainably compete with
other suppliers in each of the markets we operate in.
Energy
The energy market landscape has experienced an unprec-
edented upheaval since the energy crisis began in October
last year. Unsustainable pricing and hedging practices
have resulted in 30 companies supplying over four million
customers going into administration in the last year.
The customer impact has gone well beyond a change of
supplier. The rapid inflation in wholesale prices have led to
two consecutive significant increases in the Government
price cap - a key driver of the cost of living crisis. And with
most suppliers not currently accepting new customers
unless onto a very expensive fixed deal, more than 22
million households are now on standard variable tariffs,
priced at the Government price cap, and switching across
the market has dramatically reduced.
Our long term, sustainable approach to pricing giving
customers a guaranteed discount to the Government price
cap, led to us being consistently the most competitively
priced supplier since October. The combination of this
attractive pricing and record low churn, resulted in our
energy service base growing by 13% in the last year, heavily
skewed towards the second half.
We have continued to focus our growth in this period on
high quality customers. We chose not to participate in the
multiple opportunities to acquire customer bases from
insolvent suppliers during the autumn (through the Supplier
of Last Resort (“SOLR”) process) and have maintained our
focus on acquiring multiservice home-owners through our
unique word-of-mouth route to market.
Despite our rapid return to growth, our customer service
quality has remained market leading, and we were
delighted to have won three awards in the Uswitch energy
awards 2022 including ‘Best Customer Service’, ‘Most Likely
to Recommend’ and ‘Best Rewards’ in addition to coming
runner–up for ‘Best App’. More recently, we topped the
Citizens Advice Bureau (“CAB”) rankings - a testament to
our focus and investment in this area, and the exceptional
work of our teams providing the support.
Ofgem continues to run multiple concurrent consultations
on interventions to prevent any recurrence of unsustainable
practices, including, but not restricted to pricing, hedging,
consumer credit balance management, direct debit
management, price cap review timeframes etc. We welcome
this increased scrutiny, and Ofgem’s desire to ensure a
sustainable energy market. Equally we are constantly
alert to the risk of unintended consequences of highly
prescriptive regulatory intervention, not least the significant
administrative burden that this puts on suppliers.
Consumer engagement with the transition to net zero
may have waned somewhat in the face of rising bills, but
remains on a longer term upward trend. Whilst we view
ourselves as a multiservice provider, not simply an energy
supplier, we have both a direct role to play in the transition,
and also an indirect role, by helping our customers to do
likewise. The key priority for the energy retail industry is
the smart meter roll-out programme. Not only is this vital
to the broader transition to net zero, it also improves
billing accuracy and customer satisfaction, and critically,
it helps customers actively monitor in real time how much
energy they are using.
11
Telecom Plus Plc Report and Accounts 2022 /
Co-Chief Executives’ Review
continued