
Sustainability
Strategic priorities
Scale Sage
Intacct
Expand medium
beyond financials
Build the small
business engine
Scale the
network
Learn
and disrupt
Objective
Accelerate the expansion
ofSage Intacct in existing
andnew markets
Objective
Broaden the value proposition
for mid-sized businesses
Objective
Create a scalable digital
‘engine’ to acquire and serve
small business customers
Objective
Increase participation in
Sage’s network and accelerate
the network effect
Objective
Build innovative solutions
underpinned by a culture
ofcontinuous learning
and disruption
Sage Intacct forms the heart of our
cloud native financial management
proposition for mid-sized businesses,
in a fast-growing market driven by rapid
digital transformation. It provides
finance professionals with a powerful
cloud financial management platform
that brings significant benefits to its
customers in terms of productivity and
business insights.
Growth in Sage Intacct has accelerated
as we have invested in the core product,
developing its vertical and geographic
reach (including through the acquisition
of Brightpearl and the launch of Sage
Intacct Manufacturing in France and
theUK), and expanding distribution
in key markets across the Group.
We will continue to grow the Sage Intacct
customer base and addressable market. We
are deepening its capabilities in existing
verticals, expanding into new verticals—
both directly and with partners—and
accelerating international growth. We’re
also focused on driving earlier adoption
ofSage Intacct, reducing up-front costs for
customers and accelerating time to value,
streamlining the customer journey.
Sage has a well-established position
providing financial management
solutions to mid-sized businesses
aroundthe world. We see a compelling
opportunity to expand into adjacent
areas, in line with the enlarged remit
oftoday’s CFO, and deliver benefits
tocustomers beyond core accounting.
Wewill achieve this by automating and
adding value to a broader set of business
processes, and through delivering
improved data accuracy and insight.
Customers can already benefit from
powerful, integrated tools such as Sage
Intacct Planning to streamline the
budgeting process, as well as a wide
range of add-on modules and services
provided by partners. We have also
launched an AI-driven service to
automate accounts payable processes
forSage Intacct customers in the US,
while Sage People offers a versatile cloud
HR and people management system.
Through a combination of organic
andinorganic development, Sage will
continue to broaden its value proposition
for mid-sized businesses to support their
digital transformation.
Sage has invested significantly in
building out our Small business suite,
delivering a differentiated experience
for both end users and accountants.
The benefit of our Small business suite is
that it connects the customer’s business
from the point of product or service
delivery at the front-end, right through
tothe back-end in terms of financial
administration, record keeping, payroll
and HR services. The unified lookand
feel, together with streamlined
workflows, creates a frictionless
experience for customers.
This enables Sage to deliver integrated
insights for better decision making,
supporting small business growth with
ascalable solution. Investing in solutions
to help accountants digitise their own
practices serves as a key advocacy tool
for Sage.
We will continue to enhance the customer
experience and focus our efforts on
investment in digital marketing
capabilities. This will allow Sage to
deploy its scalable growth ‘engine’ in
other geographies to leverage economies
of scale and best practice.
Sage is focused not only on developing
solutions for specific business needs
andintegrating those solutions
toprovide aunified digital experience,
but also on creating a digital network
ofconnections between businesses and
their customers, suppliers, employees
and regulatory bodies.
Sage has several unique assets and
capabilities to help us rapidly scale this
digital network and drive sustainable
competitive advantage. These include its
strong and loyal global customer base;
itsvibrant partner, accountant, and ISV
network; and its brand and reputation.
Complementary acquisitions, such as
Lockstep, also help us scale the network.
Our priority is to enable and encourage
participation in the digital network,
migrating customers to Sage Business
Cloud so they can enjoy an expanding
numberof cloud-based digital services,
delivered either by Sage or through our
ISV ecosystem. More digital network
participants contributing more data
willpower the insight we need to build
more innovative customer experiences,
improving our ability to retain existing
and attract new customers.
Innovation is key to the long-term success
of Sage. By providing the opportunity to
create actionable insights through data,
the Sage digital network is a key enabler
ofinnovation. Sage will continue to invest
in the technology and capabilities that
underpin it.
Sage is accelerating momentum in AI and
Machine Learning, and driving disruptive
new technologies. In February, we released
the first and only mid-market cloud
accounting solution that uses AI to increase
confidence in the accuracy of general
ledger transactions. This solution is
enabled by our outlier detection engine.
Wecontinue to work withpartners,
including Tide and Experian, todeliver
innovative services to small businesses
andconsumers.
As we continuously improve our innovation
capability and culture—complementing
these with partnerships, investments and
acquisitions—we can use early learnings
from disruptive trends to help inform our
investment choices.
Success measure
• Growth of Sage Intacct
across the Group
Success measure
• Renewal rate by value
Success measure
• Small segment revenue growth
Success measure
• Sage Business Cloud penetration
• Availability and consumption of
cloud-based digital services
Success measure
• Network-powered
solutions launched
• Technology acquisitions,
investments and partnerships
Our five strategic
priorities focus our
activities on key
initiatives that help
drive the growth and
long-term success
of the Group.
Underpinned by our strong commitment
to our sustainability strategy
Driving growth
KPIs
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The Sage Group plc. Annual Report and Accounts 2022