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The Sage Group plc. Annual Report and Accounts 2025
EMPOWERING
BUSINESSES
STRENGTHENING TRUST
Contents
Strategic Report
1 Financial highlights
2 Sage at a glance
4 Our solutions
6 Market review
8 Our business model
10 Chair’s statement
12 CEO’s review
15 Our strategy
19 Empowering our customers
22 Our key performance indicators
24 Our people and culture
30 Sustainability and Society
35 TCFD
45 Non-financial and sustainability
information statement
46 Section 172(1) statement
48 Financial review
56 Risk management
61 Principal Risks and uncertainties
67 Viability Statement
Supplementary
reporting
Non-Financial
Statement
Impact Book
Governance Report
70 Corporate governance report
71 Governance highlights
72 Chair’s introduction to governance
74 Our leadership
80 Governance framework
90 Stakeholder engagement
102 Nomination Committee Report
109 Audit and Risk Committee Report
117 Directors’ Remuneration Report
152 Directors’ Report
Financial Statements
160 Independent Auditor’s Report to the
members of The Sage Group plc.
174 Consolidated financial statements
180 Notes to the consolidated financial
statements
252 Company financial statements
Additional Information
261 Glossary
264 Shareholder information
Driving a high-
performance mindset
Our purpose drives our day-to-day
actions and our culture defines
how we operate, behave, interact,
make decisions, and get things done.
Customer success
stories
We’re focused on delighting our
customers with strong products
and human support, which builds
loyalty, encouraging them to grow
with Sage.
Our solutionsfocused
on customer needs
Our products are mission-critical
for our customers, providing
accounting, HR, and payroll
solutions that are vital to
business operations.
Sage is a leader in accounting, financial, HR, and payroll technology for small and mid-sized
businesses (SMBs), enabling them to streamline operations, make more informed decisions,
and be more productive.
Read about this in
action on pages 4 and5
Read about this in
action on pages 19 to21
Read about this in
action on pages 24 to29
EMPOWERING
BUSINESSES
STRENGTHENING TRUST
Financial highlights
Our year in numbers
About our non-GAAP measures and why we use them
Throughout this Strategic Report, we quote two kinds of non-GAAP measure: underlying and organic. Underlying measures are adjusted to exclude items that
inmanagement’s judgement need to be disclosed separately by virtue of their size, nature, or frequency to aid understanding of the performance for the year
or comparability between periods. Organic measures allow management and investors to understand the like-for-like performance of the business. Prior year
underlying and organic measures (revenue and profit) are retranslated at the current year exchange rates to neutralise the effect of currency fluctuations.
Full definitions of underlying and organic are in note 2 of the financial statements. Reconciliations of statutory revenue, operating profit and basic EPS
totheir underlying and organic equivalents are included in the Financial review starting on page 48.
Underlying total revenue
£2,513m
FY24: £2,290m
Underlying total revenue of £2,513m increased by 10%,
drivenbybroad-based growth in cloud solutions.
Statutory revenue
£2,513m
FY24: £2,332m
Statutory revenue of £2,513m grew by 8%, reflecting underlying
growth in all regions, offset partly by a foreign exchange headwind.
Underlying operating profit
£600m
FY24: £513m
Underlying operating profit grew by 17% to £600m, driven by
revenue growth and an increase in underlying operating profit
margin of 150 basis points (bps) to 23.9%.
Statutory operating profit
£530m
FY24: £452m
Statutory operating profit increased by 17% to £530m,
reflectinggrowth in underlying operating profit together
withloweracquisition related expenses.
Underlying basic earnings per share (EPS)
43.2p
FY24: 36.7p
Underlying basic EPS increased by 18% to 43.2p.
Statutory basic EPS
37.7p
FY24: 32.1p
Statutory basic EPS increased by 18% to 37.7p.
Dividend
21.85p
FY24: 20.45p
Total dividend proposed for the year increased by 7% to 21.85p.
Net cash from operating activities
£660m
FY24: £649m
Net cash generated from operating activities increased by
2% to £660m, reflecting underlying cash conversion of 110%.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
1
Sage at a glance
What we do
Sage exists to knock down barriers so everyone canthrive,
starting with the millions of small and mid-sized businesses
(SMBs) served by us, our partners, and accountants. Customers
trust our finance, HR, and payroll software to make work and
moneyflow.
How we do it
By digitalising business processes and relationships with
customers, suppliers, employees, banks and governments,
our AI-powered platform connects SMBs, removing friction
and delivering insights. Knocking down barriers alsomeans
we use our time, technology, andexperience to tackle digital
inequality, economicinequality, and theclimate crisis.
Our strategy
comprises three key focus areas that help us achieve
our ambition and fulfil our purpose by guiding our
operational and investment decisions.
Grow
Winning new customers and
delightingourexisting ones.
Connect
Connecting SMBs through our
trustedand thriving network.
Deliver
Delivering productivity and
insights driven by AI.
See pages15 to 18
1. Split of total underlying revenue of £2,513m.
2. United Kingdom, Ireland, Africa, and Asia-Pacific.
Our ambition
is to create the world’s
most trusted, thriving
network for SMBs,
powered by AI.
Our purpose
is to knock down barriers
so everyone can thrive.
Our strategic framework
Our global reach
1
45%
North America
26%29%
EuropeUKIA
2
Sustainability and Society
Sage’s role in society is a vital part of the equation. We seek to integrate sustainability
intooureverydayoperations,helpingtoensure Sage makes a positive societal impact
throughourthreesustainability pillars.
Enabling high performance
2
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Our stakeholders
are central to our business and we seek to align all our
activities with their interests.
Customers
We build every experience with human insightandingenuity.
Colleagues
We are committed to creating an environment where
colleaguesfeel energised to contribute tothesuccess of SMBs.
Partners
We collaborate with partners throughoutour
ecosystemtohelpdeliver our ambition.
Shareholders
We target sustainable growth in shareholder value.
Society
We tackle digital inequality, economic inequality, and the
climatecrisis, using our time, technology, and experience.
See pages90 to 97 See pages24 to 29
Business highlights
Non-financial highlights
11%
ARR growth
97%
recurring revenue
76
eSAT
1
45%
internal fill rate
2
AAA
MSCI ESG rating
17
countries where
weoperate
80,036
volunteer hours spent
helping our communities
4
11,170
colleagues globally
3
1. eSAT is Sage’s Group wide employee satisfaction score as at 12 September 2025.
2. Internal fill rate of 45% reflects percentage of roles filled by existing colleagues rather than external hires.
3. Headcount data of 11,170 including 84 contractors and excluding eight Non-executive Directors as at 30 September 2025.
4. Volunteer hours measured during working hours in FY25. In FY24 we reported on total volunteering hours, including those outside of work.
Our Values
underpin our culture and
driveourways of working.
We do the right thing.
Human
We make connections
withcustomers,partners,
andcolleagues, through
empathyand care.
Bold
We are curious, courageous,
ambitious, and creative.
Trust
We deliver our promises to
customers, partners, colleagues,
society, and shareholders.
Simplify
We strip away complexity.
See pages30 to 34 for more
about Sage’s sustainability
approach and progress
Protect
the Planet
Tech
for Good
Human
by Design
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
3
Our solutions
Sage serves millions of small and
mid-sized businesses around the world
Ourproducts are mission-critical for our customers, enabling
them to manage accounting, payroll, HR and core business
operations seamlessly. By automating workflows, reducing
manual admin, and delivering actionable insights, our solutions
save our customers time and help them make better decisions.
Small businesses
Owner-led businesses, where small teams or individuals
manage bothfinancial and HR responsibilities, often need
smart, scalable tools to simplify accounting and stay compliant.
We build our small business solutions to support their needs by
helping businesses control costs, manage cash flow efficiently,
and stay focused on growth while navigating changing regulations.
Mid-sized businesses
Our solutions for mid-sized businesses empower finance and
HRteams with intelligent automation and real-time insights
by streamlining workflows, improving forecasting accuracy,
and enabling strategic decision making. As these organisations
evolve and scale, we help them achieve greater efficiency and
resilience while supporting their growth.
Integrated suites
Our integrated product suites combine core accounting
capabilities with HR, payroll, and business management
toolstailored to client specific needs. For mid-market
companies, we offer industry-specific solutions to meet
different sector requirements. These suites feature seamless
functional integration, enabling smooth workflows and
delivering the automation, insights, and compliance
mid-market businesses require.
Sage Platform
The Sage Platform is our foundational technology infrastructure,
enabling rapid deployment of innovations such as Sage
Copilot and AI agents across multiple products. It provides a
unified interface for intelligent assistance within workflows,
while AI helps automate complex, end-to-end processes. For
developers, it offers shared tools, frameworks, and built-in
security guardrails to accelerate delivery. The platform
ensures scalability, security, and compliance, supporting
trusted, human-first AI experiences.
Focused on customer needs
Sage Copilot is our AI-powered productivity assistant
embedded across our products–streamlining tasks,
automating administrative processes, and delivering
accurate, actionable insights.
For small businesses using Sage Accounting, Sage Active,
and Sage 50, Sage Copilot helps automates invoicing,
payments, and reporting, while monitoring real-time data to
flag anomalies and track profitability. Customers report
saving up to five hours per week and getting paid seven
days faster, while improving cash flow.
For accounting professionals, Sage Copilot generates
client insights, automates communications, and streamlines
practice management, to deliver greater strategic value.
For mid-sized businesses using Sage Intacct, Sage Copilot
helps automates month end close and subledger reconciliation
processes and provides real-time variance analysis,
enabling finance teams to focus on strategic insights.
ForSage X3 customers, Sage Copilot delivers operational
intelligence, surfacing real-time insights such as fulfilment
issues, churn risk, and inventory delays. With natural
language chat and a unified 360° view across operations,
it empowers users to make faster, smarter decisions.
Sage Ai is our intelligence engine; a proprietary layer of AI
services that powers Sage Copilot and our AI agents. Built
ondeep domain expertise and trained on trusted data, it
delivers reliable outcomes for customers. Increasingly,
specialist AI agents operate behind the scenes,taking
action on the customer’s behalf within permissioned
boundaries, whether surfaced through SageCopilot or
embedded into product workflows or partner systems.
Eachagent is purpose-built for a specificprocess,
freeingfinance teams to focus on higher value work.
Recentlaunches include Sage’s Finance Intelligence
Agent,as well as other agents, that help accelerate
coretasks such as the month end close.
Our philosophy: authentic intelligence
Our guiding philosophy is to build AI that is ethical, transparent,
and human-first. We seek to create innovative solutions
thatare secure and reliable, with customers remaining in
control of their data and decisions, underpinned by our
commitment to transparency. We believe this authentic
approach helps to strengthen customers’ trust in our
AItechnology, in the decisions they take, and in their
broader business relationships.
Sage for Accountants
Sage for Accountants enables accountants toefficiently manage client data,
accounts and compliance within a single solution. It streamlines practice
management—from data capture to tax filing—helping accountants boost
efficiency, and remain compliant.
Further
information
4
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
1. The Sage 200 product family includes solutions branded Sage 100, Sage200, and Sage 300.
Sage Accounting
Sage Accounting is designed to enable small businesses operating
inanyindustry, as well as accountants and bookkeepers, to manage
theircustomer data, accounts, andpeople in a single solution.
Further
information
Sage Active
Sage Active is an intuitive and multi-legislation solution for
smallbusinesses in Europe to automate accounting, sales,
andpurchasingprocesses.
Further
information
Sage 50 and Sage 200
1
Our Sage 50 cloud and Sage 200 cloud franchises enable customers to
control their business and gain improved visibility over their finances
andoperations. Sage 50 is designed for small businesses, while Sage 200
offers customisable solutions to meet the needs of mid-sized businesses.
Further
information
Sage Intacct
Sage Intacct helps growing mid-sized organisations thrive in todays digital
world with proven solutions across accounting, planning, and analytics. The
powerful platform offers deep multi-dimensional insight and AI-powered
automation for organisational agility.
Further
information
Sage X3
Sage X3 provides fast, intuitive, and tailored business management
capabilities forproduct-centric organisations, transforming how
theymanage people, processes, and operations with multi-language,
multi-legislation, and multi-currency capabilities.
Further
information
Sage Payroll
Sage Payroll is an intuitive solution that helps small businesses to run their
payrollreliably and flexibly, including capabilities such as pensions filing,
taxsubmissions, and compliance.
Further
information
Sage HR
Sage HR is designed to make people management easier and help teams
perform attheir best. Sage HR is best suited to small and mid-sized
businesses on site or on-the-go. For businesses that require a turnkey,
modular, low-cost, and easy-to-install solution, Sage HR offers core record
management, leave management, staffscheduling, and expenses services.
Further
information
Sage People
Sage People is an HR and people management solution formid-sized
businesses. It uses powerful automation, comprehensive analytics and
flexibleworkflows to ensure global workforces can adapt and thrive.
Further
information
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
5
We have a strong global footprint, serving a diverse base of small and mid-sized businesses
(SMBs) across North America, Europe, Africa, Middle East and Asia-Pacific. Our broad geographic
reach and customer diversity provide a powerful vantage point for us to anticipate and respond
to evolving business needs. As digital mega-trends and regulatory tailwinds reshape the business
landscape, we are well positioned to empower SMBs through innovation, compliance, and
productivity-enhancing solutions.
Market review
Our market opportunity
Strategic outlook
SMBs represent an estimated 99%
1
of firms in our key markets
and they play a vital role in the global economy. Despite
ongoing macroeconomic and geopolitical challenges, SMBs
remain agile and continue to invest in technology tohelp
them thrive. Amid a complex regulatory landscape and
accelerating digital transformation, we support SMBs
withour trusted portfolio of accounting, HR, and payroll
solutions. Through compliance capabilities, AI-powered
innovation, and a connected ecosystem, we continue to
unlock new opportunities for growth, productivity, and
competitive advantage.
Our addressable market
The addressable market for Sage (including organisations
with up to 2,000 employees in all countries where we sell our
solutions) is forecast to be £44bn in 2026 and to continue
growing. This market includes accounting and financial
£44bn
2026
£50bn
2027
Our addressable market
2
management, human capital management, enterprise resource
planning, payroll, accountant taxation and compliance, and
accounting practice management software across both
cloud and on-premise deployments.
Digitalisation through the ecosystem
SMBs are seeking to digitally transform workflows across
their business ecosystem, reducing their administrative
burden, and improving their working capital. This presents
us with a significant opportunity, as businesses look to
automate financial processes through services suchas
Accounts Receivable (AR) and Accounts Payable (AP)
automation, integrated payments, and third-party
applications. Our strategic partnerships with fintech
andbanking providers further extend ourreach and
enableusto deliver morepersonalised, scalable,
andconnected solutions.
2025
£39bn
1. OECD estimates.
2. Company estimates based on external sources.
6
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Generative AI continues to reshape the technology
landscape and influence the global economic agenda,
with its impact accelerating. AI is advancing more
rapidly than previous technology shifts, driven by
greater accessibility, declining costs, and significant
improvements in model capabilities. These developments
are enabling the development of AI agents capable of
executing complex, end-to-end workflow automation,
and marking a transformative shift in how businesses
operate and compete.
This AI evolution is strengthened by the rise of
domain-specific large language models (LLMs),
which allow businesses to differentiate at scale
andat a competitive cost. We are capitalising on this
opportunity by combining deep subject-matter
expertise with rich proprietary datasets to train
LLMsthat power intelligent, embedded solutions.
Manyofour customers are already realising the
benefits of Sage’s AI capabilities, which align
withourtechnology vision of ending monthly cycles
and delivering continuous accounting, assurance, and
insights. This helps SMBs work smarter, faster, and with
greater confidence.
At the same time, AI introduces new challenges around
data accuracy, privacy, security, and intellectual property
management. We embrace new technologies in a secure
and ethical manner, ensuring customers remain in
control of their data and decisions. Our commitment to
responsible innovation is reflected in our AI and Data
Ethics Principles, which guide the development and
deployment of AI across our products. By embedding
trust our AI strategy, Sage aims to build long-term
confidence in our solutions and ensure that innovation
is aligned with customer values and regulatory expectations.
Trusted AI is driving
transformation
Enabling responsible growth
Technology companies play a critical role in creating a
moresustainable future, by driving innovation, enhancing
efficiency, and providing tools and solutions that enable
businesses to operate sustainably. We are committed to
bringing powerful AI-based products to SMBs and
underrepresented groups, ensuring they don’t get left
behindin the technology revolution, while helping them
growin an environmentally and socially responsible way.
Regulatory tailwinds
Governments across Sage’s key geographies are mandating
digitalisation to drive growth and improve compliance.
These mandates promote interoperability by encouraging
the use of standardised digital formats and Application
Programming Interface (API) driven ecosystems, while
enabling seamless integration across platforms. We expect
this regulatory momentum will drive widespread software
adoption among SMBs.
The UK’s roll out of Making Tax Digital (MTD) for Income Tax
is expected to transform tax administration by digitalising
quarterly reporting for over 1.7 million taxpayers by 2028,
improving visibility of tax liabilities. Starting in April 2026,
the mandate applies to self-employed individuals and
landlords, expanding to lower income thresholds over time.
Thisshift is accelerating demand for compliant software
solutions and presents a strategic opportunity to support
adiverse, underserved market segment.
The EU’s VAT in the Digital Age (ViDA) legislation introduces
mandatory e-invoicing, real-time reporting, and single VAT
registration across member states. Phased from 2025 to 2035,
ViDA simplifies compliance and is expected to generate
substantial economic benefits, including an estimated
€51 billion in savings for businesses. For Sage, ViDA presents
asignificant opportunity to support customers through this
transition by delivering compliant, scalable solutions that
automate invoicing, reporting, and VAT workflows.
With a presence across four
continents, we help SMBs
stay ahead of the curve as
digital trends reshape the
future of work.
In parallel, the emergence of Digital ID frameworks for
individuals and businesses across the UK and EU presents
anopportunity for Sage to embed trust and verification
intoeveryday workflows. With Sage ID already used across
our portfolio, Sage is well positioned to unify fragmented
identity signals, such as VAT numbers and payroll IDs, into
asecure, seamless experience.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
7
Our business model
Creating value
for our stakeholders
Creating value
for our stakeholders
Inputs
Customer base
The breadth of our
customer base around
the world gives us a
unique insight into
theneeds of SMBs.
Trusted advisor
Sage is a trusted
brand,providing
award-winning
customer service,
which generates
loyalty andadvocacy
among customers.
People
Caring and engaged
colleagues are
committed to
drivingsuccess
forourcustomers.
Platform
The Sage Platform
is our foundational
technology infrastructure
that accelerates the
delivery of AI-powered
innovation.
Ecosystem
We expand Sage’s
scale and reach
through our
ecosystemof
accountants,
resellers, and
technology partners.
How we attract and retain customers
1. Awareness and land
Attract new customers to Sage through brand awareness, targeted campaigns, the sage.com
website, referrals and partners. Offer guides and trials to prospective customers.
2. Adopt
Sign up new customers to Sage products on subscription. For some solutions, Sageorour
partners provide training and onboarding to get customers started.
3. Service
Provide digital and human customer support to enhance customer experience, offering
regular check-ins and conducting feedback surveys.
4. Expand
Enable Sage customers to benefit from our expanding portfolio ofcloud-based solutions
andAI-powered services. This increases the value of our product portfolio and enables
Sageto deepen customer relationships.
5. Renew
Create a seamless experience for customers that drives higher satisfaction, helps toretain
customers, and increases adoption of Sage solutions. Recommendations also help attract
new customers to the network.
Customers
A
d
o
p
t
S
e
r
v
i
c
e
E
x
p
a
n
d
4
.
5
.
R
e
n
e
w
A
w
a
r
e
n
e
s
s
a
n
d
l
a
n
d
1
.
2.
3.
S
a
g
e
P
l
a
t
f
o
r
m
8
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Outputs
Customers
101%
renewal by value
Colleagues
76
employee satisfaction (eSAT)
Community
80,036
Sage Foundation volunteer
hoursspent helping our
communities
Shareholders
18%
underlying basic EPS growth
21.85p
total dividend for the year
£300m
share buyback announced
See pages90 to 97
tolearn more about
our stakeholders
Our enablers
More customers
Adding customers, end users, and ecosystem participants drives the
networkeffect and allows us to scale new value propositions. Ecosystem
participants (attracted by customer volumes) amplify the network effect.
More data
With more data and data types from network participants, we can capture
dataflows and transactions both within and outside the network.
More insight
Data drives the development of AI-powered solutions through a combination
of understanding customer problems and deploying data science capabilities.
This is enabled by our culture of experimentation and innovation.
More value
These solutions enhance the customer experience and create value for
customers and Sage.
A culture of innovation
and experimentation
Our relentless ambition to help SMBs thrive drives continuous innovation.
Weencourage our colleagues to adopt an experimental mindset, helping to
ensure our workforce remains fit for to an evolving technological landscape.
See pages24 to 29 to learn more about our culture
Our Values
Wedo the right thingand deliver on our promises.
• Being Human through empathy, care, and strong connections.
• Being Boldby being curious, courageous, ambitious, and creative.
• Creating Trust by delivering our promises.
Simplifying by stripping away complexity.
See pages24 to 29 to learn more about our Values
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
9
Chairs statement
Introduction
FY25 saw Sage achieve another year of strong progress
anddelivery against our strategy. Acontinued, sharp focus
ongrowth and operational efficiency has resulted in further
significant revenue andearnings expansion. Over thelast
three years, Sage has delivered total underlying revenue
growth of over 30%, while underlying earnings per share (EPS)
hasincreased by an impressive 75%, on a constant currency
basis. At the same time, we have substantially increased
investment in our platform, our products, and oursales
channels. In doing so, I believe we have laid a strong
foundation for theGroup’s future success.
Executing our strategy
Sage is a business that is driven by its purpose: to knock
down barriers so everyone can thrive. Rapid advances in
Artificial Intelligence have provided the means for us to
deliver this for SMBs more effectively than ever before.
Theinvestment we’ve made in our infrastructure and our
platform over recent years makes us exceptionally well
positioned to do so.
Our ambition is to build the world’s most trusted and
thriving network for SMBs, powered by AI. Importantly,
webrought Sage Copilot, our generative AI-based digital
assistant, to market in selected products and geographies,
and thousands of customers are already using it to guide
their decisions and streamline their work. Increasingly, our
next-generation AI agents are automating tasks intelligently,
but always with the customerin control. Over time, AI will
become the foundation of every experience we deliver.
Consistent with our Values, our focus is on delivering practical,
safe, human-first AI that empowers our customers and their
businesses, rather than replacing them—automating their
workflows, removing administrative tasks, and creating
more time for growth and innovation.
SMBs make up 99% of all businesses. They are the “beating
heart” of developed economies and are significant employers
and wealth creators. In contributing to their success, Sage is
also helping to power the global economy, providing benefits
toall our stakeholders while also supporting the long-term
sustainability of the Group.
Empowering our customers
FY25 saw Sage achieve
another year of strong
progress and delivery
against our strategy.
Andrew Duff
Chair
10
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Financial performance
Sage delivered a good financial performance for the year,
aswe continued to execute on our strategy and focus on
efficient growth. Underlying revenue increased by 10%
to£2.5bn
1
, while underlying operating margin improved
by150 basis points to 23.9%, thanks to continued strong
costcontrol. With underlying earnings per share growing by
18% to 43.2 pence, Sage has now delivered three consecutive
years of annual EPS growth in excess of 15%.
Cash generation remains a core strength of Sage, with 97%
ofrevenues recurring and a strong working capital profile.
We continue to carefully allocate our capital, including
acquiring complementary technology and expertise through
M&A. Recent acquisitions include ForceManager, a mobile
workforce management solution, Fyle, an AI-enabled expense
management platform, and Criterion, a provider of unified
HCM software—broadening our capabilities and reach.
In line with our progressive dividend policy, the Board is
proposing a final dividend of 14.40p per share, representing
a total dividend of 21.85p per share, anincrease of 7%. Since
FY20, Sage has returned £2.8bn toshareholders via dividends
and share buybacks, and alongside our FY25 results we are
announcing the return ofafurther £300m via share buybacks
in FY26.
Colleagues and culture
Sage values its people above all, and the culture theyembody
is the driving force behind everything Sage does. Our culture
and Values guide our decisions and shape our behaviours.
Westrive to create an environment where colleagues feel
empowered to deliver exceptional outcomes, by fostering
aculture of high performance, driven by strong, human
leadership. Sage is committed to building a diverse and
inclusive workforce, and I am proud that in 2025 we were
named both as a European Diversity Leader and as one of
theUK’s Best Employers by theFinancial Times.
Governance and the Board
Our philosophy is that strong corporate governance
underpins long-term success, and we seek to maintain
thehighest standards.
In February, we welcomed Lori Mitchell-Keller as a Non-
executive Director. Lori brings a wealth of experience
totherole, strongly complementing the wider Board’s
capabilities. Sangeeta Anand stepped down from the
Boardin February 2025 and did not stand for re-election
atthe 2025 Annual General Meeting.
In March, we announced that Jonathan Howell would step
downas Chief Financial Officer and leave the Board at
theend of the calendar year. I would like to thank Jonathan
forhis outstanding dedication and leadership during his
tenure asboth an executive and non-executive director
overthe past 12 years. He has played a pivotal role in
shapingSage’sstrategic transformation, and we wish
himallthebestfor thefuture.
Jonathan will be succeeded by Jacqui Cartin, who currently
serves as our Group Financial Controller, from January 2026.
Jacqui has exceptional leadership qualities and a deep
understanding of Sage’s business and its success drivers,
and I am looking forward to welcoming her to the Board.
OurBoard Associate programme helps to ensure that the
voice ofcolleagues is consistently heard in the Boardroom.
Our current Board Associate, Amy Cosgrove, is coming to
theendof her term in the role. We are in the process of
appointing our next Board Associate, and I look forward
tosharing details next year.
Sustainability and Society
Our Sustainability and Society strategy supports our
purpose, and underscores our commitment to serve
allofourstakeholders, including our colleagues and
communities. Our performance continues to be recognised
externally. In the last year, Sage was ranked among the
World’s Most Sustainable Companies by TIME magazine,
recognised as one of the World’s Greenest Companies
byNewsweek, and awarded CDP A List for both Climate
Leadership and Supplier Engagement.
Colleague commitment to sustainability through Sage
Foundation—which mobilises colleagues, partners, and
customers through impactful programmes—is nothing
shortof extraordinary. This is a source of pride to colleagues
and contributes to our positive culture. We celebrated
10years of Sage Foundation this year, and during this time it
has raised over$5m globally and facilitated 1.4 million hours
ofvolunteering to support local causes and communities.
Wecontinue to focus on how we can use our unique skills,
resources and experience to deliver impact in areas where
wecan make the greatest difference.
Looking forward to FY26
Sage has made remarkable progress over the last few years,
with the pace of innovation and change only accelerating.
Onbehalf of the Board, I want to thank all our stakeholders
including our shareholders, customers, partners, and, most
ofall, our colleagues—for your continued support. I am
confident that we will celebrate many more achievements
inthe coming year, as we enter FY26 well positioned for
further growth and success.
Andrew Duff
Chair
18 November 2025
1. Statutory revenue increased by 8% to £2.5bn, reflecting growth inunderlying revenue of 10% offset by a 2 percentage point foreignexchange headwind.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
11
Introduction
Sage delivered another good performance in FY25,
extendingour track record of strong, profitable growth
andmaking significant strategic progress. Guided by our
purpose—to knock down barriers so everyone can thrive—
we’re driving innovation across our portfolio, enhancing
andaccelerating customer benefits, particularly through AI.
As digital transformation changes the business landscape,
our role in supporting small and mid-sized businesses
(SMBs) is becoming more vital than everwe’re shaping
afuture where Sage eliminates the burden of admin for
SMBsto unlock productivity and power growth.
Over the last three years, we have increased underlying
revenue at a 10% compound annual growth rate—testament
tothe ongoing strength of our offering, and evidence that our
growth is durable, despite macroeconomic uncertainty. We have
also significantly expanded our operating margin and cash
flows, enhancing flexibility and driving shareholder returns.
Our operational performance is supported by our strong
balance sheet, providing the strategic agility to invest in
both organic and inorganic growth. Organic investment
isfocused on enhancing our products and platform,
optimising our go-to-market motion and developing our
people. M&A is also an important driver of technology and
talent, and during FY25 we enhanced our portfolio with two
acquisitions: ForceManager, a mobile sales force management
tool; and Fyle, an expense management platform. Since year
end, wealso welcomed Criterion, a unified HCM software
provider, to our platform.
Beyond our core products and services, we are committed
tosupporting SMBs with the issues they face more broadly.
We advocate on their behalf with policy makers and champion
initiatives such as simplifying carbon reporting. As vital
contributors to the global economy, SMBs drive prosperity,
and Sage is equipping them with tools to lead the way in a
rapidly evolving landscape.
As ever, the constant force behind our achievements is our
people. I would like to extend sincere thanks to our colleagues
at Sage, and to the partners and accountants we work with,
for their continued dedication as we build on our momentum
and shape the future together.
Financial performance
Sage increased underlying total revenue in FY25 by
10%to£2,513m. In North America, revenue grew by 12%
to£1,138m, with a strong performance from Sage Intacct
together with continued growth in Sage 200, Sage X3,
andSage 50. In the UKIA region,revenue increased by 9%,
driven by Sage Intacct, andsupported by further growth
incloud solutions for smallbusinesses. In Europe, revenue
increased by 7%, withgrowth across the portfolio.
Underlying operating profit grew by 17% to £600m, driving a
strong margin increase of 150 basis points to 23.9%. This was
driven by operating efficiencies together with disciplined
cost management, supporting ongoing investment in the
business. Reflecting this progress and the benefit of recent
share buybacks, underlying basic EPS increased by 18% to 43.2p.
CEO’s review
We’re shaping a future where Sage
eliminates the burden of admin
forSMBs, freeing up time for
themtogrow their businesses.
Steve Hare
Chief Executive Officer
Unlocking productivity
andpowering growth
12
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Investment case
Building shareholder value
Growth was broad-based across the portfolio, driven
bycontinued success in our cloud accounting, payroll,
andHRsolutions. Sage Intacct continued to perform
particularly well, while other cloud native solutions,
including Sage Accounting, Sage Payroll, and Sage HR,
alsoperformed strongly. In addition, Sage 200, Sage 50
andSage X3 contributed significantly to growth.
As a result, Sage grew underlying annualised recurring
revenue (ARR) by 11% in line with the prior year, to £2,574m.
Our organic ARR growth rate of 10%, while slightly below
lastyear’s figure of 11%, still reflects a strong performance,
with continued growth balanced between new and existing
customers. In total, Sage added £200m of ARR through new
customer acquisition in FY25. Our renewal rate by value of
101% was driven by strong retention rates and a good level of
sales to existing customers, including customer add-ons and
targeted price rises.
Our strategy for growth
Our performance in FY25 reflects strong progress in
delivering our strategy for growth, which aims to deepen
customer relationships, expand our reach, and enhance the
value we provide to customers. Our strategic framework
includes three key focus areas: connecting SMBs through
ourtrusted and thriving network, growing by winning new
and delighting existing customers, and delivering
productivity and insights driven through AI.
Connect: The Sage Platform is the foundation for our
trusted and thriving network for SMBs, connecting
products, partners, and customers in an intelligent
ecosystem. As we connect more customers to the platform,
weare expanding the scale and scope of our services,
delivering value and transforming customer workflows.
Wemade good progress, expanding our offering to
automate workflows across theOffice of the CFO,
including accounts payable and accounts receivable,
expense management, payments, HR, and payroll.
Grow: Our aim is to expand revenues across all products and
services, with a focus on the greatest growth opportunities.
We continue to drive new customer wins, led by Sage Intacct,
where ARR grew by over 20% in the US and by around 50% in
other markets, and supported by the rest of the portfolio.
We also drove value through the expansion of specialist
suites, while targeting the “in-life” growth of existing
customers through focused cross-sell and upsell.
Deliver: AI is enabling Sage to significantly accelerate
customer benefits. During the year, we scaled Sage Copilot,
our generative AI-powered assistant, in availability and
usage across core products, enabling customers to streamline
tasks and make better decisions. We are further developing
our proposition with the introduction of AI agents to automate
complex tasks across compliance, reconciliation, accounts
payable, and tax. We are also leveraging AI to drive
productivity internally, with benefits across business
areas including engineering and customer support.
You can read more about our progress towards
ourstrategic objectives, on pages 15 to 18
Diversified and differentiated
Serving a wide range of SMBs across diverse
geographies, with deep expertise across
financials, payroll, and HR.
Broad ecosystem of partners, accountants, resellers,
andindependent software vendors (ISVs) who enrich
andexpand the reach of our offering.
Solutions backed by business advice and human
customersupport.
17 countries
Focused on innovation
Expanding global cloud solutions across
ourmarkets,ledby Sage Intacct.
Scaling and leveraging our AI-powered platform
totransformtheworkflows of SMBs.
Launching AI agents to deliver enhanced levels
ofautomation for customers.
Boosting productivity for SMBs by streamlining
processes and delivering trusted business insights.
£379m R&D spend
in FY25
Delivering efficient, sustainable growth
Focused on scaling the business, with growth
creating headroom to increase investment and
expand margins.
Growth supported by favourable SMB drivers,
including the need to raise productivity through
digitalisation andcompliance.
Strong commitment to sustainability supporting
the long-term performance of Sage.
ARR growth 11% in FY25
Robust financial model
High-quality revenue base, which is 97%
recurring,with 83% from software subscription.
Highly cash generative, low capital intensity
business, withunderlying cash conversion
consistently over 100%.
Organic and inorganic investment balanced
bydividendsandadditional capital returns
toshareholderswhereappropriate.
Cash conversion
110%
in FY25
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
13
Focusing on our customers
Building long-lasting and trusted relationships with
customers and partners is crucial to the success of our
business. Reflecting our commitment to customer success,
Sage Intacct was again ranked first for customer satisfaction
in the G2 Fall 2025 report for accounting software, while
Sage was ranked Best Software Company for 2025 in the
UKand in the top 25 globally, based on G2 user reviews.
We place significant focus on enhancing the customer
experience, measuring sentiment and generating insights
todeliver improvements across our platform. As a result,
weincreased our transactional Net Promoter Score (tNPS)
from 73 in FY24 to 79 in FY25, while also improving our
overall customer satisfaction (cSAT) score.
Contributing to customer experience is excellence in
customer support. In FY25, AI-powered virtual agents
handled more than 200,000 customer interactions, with
aconsistently high resolution rate. These agents not only
streamline query routing, but also free up our human agents
to focus on more complex cases. This is helping us deliver
faster, smarter support while maintaining a strong focus on
overall satisfaction.
Driving customer perception and brand awareness enhances
our market presence while supporting both new customer wins
and existing customer retention. During the year, we elevated
existing relationships while forging new, high-impact
partnerships, such as with the English Football League
(EFL)and the Ladies Professional Golf Association (LGPA).
Engaging and developing our colleagues
Colleagues drive the success of Sage, and at the heart of
thatsuccess is our culture. High levels of motivation and
engagement are key to delivering our goals, and I am proud
that our employee satisfaction score remains high, in the
upper quartile of the global benchmark.
During the year, we continued to support colleagues
inbuilding core skills, including investing in both
ourLeadership Academy and our Professional Skills
Academy. More than 1,800 colleagues took part in culture
enablement sessions designed to boost engagement,
helpingthem build positive habits and take practical action
toenhance performance. The strong uptake across these
programmes reflects the curiosity, ambition, and drive of
ourworkforcequalities that are recognised and celebrated.
We aim to attract exceptional individuals to Sage. Knocking
down barriers extends to expanding entry routes into the
workplace and, in FY25, we welcomed nearly 400 graduates,
apprentices, and interns. Through our Pathways programme,
we also provide opportunities to those facing employment
challenges, including people with disabilities, returning
professionals, and military veterans. We remain committed
to building a workforce that reflects the diversity of
communities in which we live and work.
Doing business sustainably
Growing sustainably is vital to the long-term success of
Sage, as we seek to deliver extraordinary outcomes for all
ofour stakeholders. In FY25, we made good progress across
our three pillars—Protect the Planet, Tech for Good and
Human by Design—and embedded sustainability across
ouroperations, products, and culture. We are proud of our
continued recognition, including being ranked among the
World’s Most Sustainable Companies 2025 by TIME Magazine
for the second consecutive year, as well as one of the World’s
Greenest Companies by Newsweek.
We are targeting net zero emissions by 2040, with an interim
target of halving our emissions by 2030, against a 2019
baseline, and we continue to make good progress against
these targets. However, our goal goes beyond our own
footprint. We are also championing the role of SMBs in
theglobal energy transition, advocating for simplified
standards and providing the data and insights to help
themmanage their own sustainability journeys.
Underscoring our commitment to create equal access to
skills and growth, we launched our biggest single social
impact initiative to date—the Sage Impact Entrepreneurship
programme. Delivered in partnership with Village Capital,
this programme aims to empower 165 purpose-driven
entrepreneurs over three years with access to funding,
mentorship, training, and Sage products.
Summary and outlook
Sage delivered a good performance in FY25. With our global
platform, trusted brand, and focused innovation strategy,
Sage is exceptionally well positioned to support small and
mid-sized businesses as they adopt AI-enabled services.
This drives confidence in our ability to deliver strong,
sustainable growth and long-term value for all stakeholders.
In FY26, we expect organic total revenue growth to be 9%
orabove. Operating margins are expected to continue
trending upwards in FY26 and beyond, as we focus on
efficiently scaling the Group.
Strategic Report
Our Strategic Report on pages 1 to 68 has been reviewed and
approved by the Board.
Steve Hare
Chief Executive Officer
18 November 2025
CEO’s review continued
14
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Connect
Connecting SMBs throughour
trusted and thriving network
Grow
Winning new customers and
delighting our existing ones
Deliver
Delivering productivity
andinsights driven by AI
Our strategy
for sustainable growth
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Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
15
The Sage Platform is the foundation for our trusted and thriving
network for small and mid-sized businesses, connecting our
apps, APIs, developer tools and infrastructure into a unified
experience. The platform simplifies and streamlines work,
integrating third-party solutions such as payments together
with Sage’s own capabilities across areas such as Accounts
Payable (AP) automation, Accounts Receivable (AR) automation
and expense management, to address key customer challenges
around cash flow, compliance and workflow automation.
Italso powers embedded services, extending Sage’s core
capabilities into external platforms through banking,
lending and fintech partners, unlocking new monetisation
models and partner routes to market. Every connection,
transaction and data point makes the system smarter,
creating network effects that scale AI innovation
consistently across all Sage products and workflows.
Progress in 2025
Expanded our AP automation service, withthe monthly
value of invoices processed tripling overthe past
12 months to $2.3bn.
Recognised as a “Major Player” by IDC for Accounts
Receivable automation for SMBs.
Formed strategic partnerships with MineralTree to
strengthen our AP automation offering.
Rolled out Tap to Pay in Sage Accounting across the
UK and Canada, deepening our partnership with Stripe.
Acquired Fyle, an AI-enabled expense management software.
Sage Sales Management integrated with Sage Copilot
andis now available to Sage 50 customers in Spain,
theUK,andFrance, and Sage 200 customers in Spain.
Launched the Sage e-Invoicing portal in France,
preparingover 150,000 customers for e-invoicing.
Strengthened our embedded services proposition
includingTide (basic accounting), Monzo (MTD),
andArtisTrade (US lending).
Success measures
Availability and adoption of platform services
Sage Business Cloud revenue growth
Focus for 2026
By accelerating adoption across the portfolio, we will
drive customer value and unlock the network scale effect,
creating a strategic advantage for Sage through smarter,
more connected services.
Greenidge streamlines AP
with AI-powered automation
Greenidge, a Nasdaq-listed energy and cryptocurrency
company, has transformed its finance operations
using Sage Intacct’s AI-powered Accounts Payable
automation service. Previously reliant on manual
invoice processing, the Greenidge team faced
inefficiencies and errors that slowed operations
and strained resources.
Invoices are now processed by AI, where the system
matches them to purchase orders, applies correct
coding, and initiates workflows automatically.
AI also enhances internal controls through outlier
detection, flagging unusual transactions before
they escalate.
With streamlined operations and AI-enhanced
controls, Greenidge’s finance team doubled
productivity while maintaining a lean structure.
Byusing Sage Intacct, Greenidge is empowered
tonavigate market volatility and support multi-
entity growth confidently.
We’re now handling more than twice
the volume without expanding the
team. And, more importantly, AI
ensures that everything is consistent,
traceable, and easy to audit.
Christian Mulvihill,
CFO at Greenidge Generation Holdings
For more information
scan or click the QR code
Our strategy continued
Connect
Case study
16
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Ensuring Sage maximises its market opportunity and
continues to deliver strong growth is fundamental to our
strategy. Our overarching aim is to expand revenues across
all products and services, throughout our geographical
endmarkets. Key initiatives include scaling Sage Intacct
inNorth America and UKIA, establishing Sage Intacct and
Sage Active in Europe, growing our small business solutions
(particularly through accountants) and accelerating growth
through targeted cross-sell and upsell to existing customers.
A key feature of our growth strategy is the shift towards selling
more integrated suite propositions, simplifying the customer
experience and increasing overall lifetime value. We’re
alsoadvancing our vertical strategy, tailoring solutions
toindustry-specific needs across both the medium and
smallbusiness segments, powered by the Sage Platform
andsupported by ecosystem partners.
Progress in 2025
Sage Intacct continued its strong momentum,
with ARR growth of over 20% in the US and c.50% in
international markets.
Replatformed Sage X3, to deliver a full cloud-native
experience.
Sage Active continues to accelerate in Europe.
Sage Distribution and Manufacturing Operations
(SDMO) launched in France, serving the distribution
andmanufacturing industries.
Sage 50 and Sage 200 grew across all regions.
Enhanced the commercial proposition for Sage Intacct
through the expansion of specialist industry suites
andintroduction of multi-year contracts.
Sage Intacct is scaling rapidly in the UK, with over
1,600 customers, and is gaining early traction in
Franceand Germany.
Expanded Sage Intacct Construction to the UK,
following its success in US, Canada, and Australia.
Launched Sage Intacct Accountants in Canada to
support client advisory.
Driving cross-sell and upsell through add-ons
anddeeper functionality across the portfolio.
Success measures
•ARR growth
Renewal rate by value
Customer experience metrics
Focus for 2026
Drive further momentum with new and existing customers
and improve access to products and services through suites.
As Ansell Lighting expanded into new markets
and outgrew its legacy systems, the company
needed a modern cloud solution to streamline
operations and support continued growth. Ansell
Lighting implemented Sage Distribution and
Manufacturing Operations (SDMO), seamlessly
integrating it with the existing Sage Intacct
financial system.
The results included faster processing, improved
remote access, and more efficient bill of materials
(BOM) management. Teams can now multi-task
within the system, accelerating product development
and decision making.
With SDMO, Ansell Lighting is not only operating
more efficiently today but is also well positioned
to scale and innovate for the future.
Our technical department
andtheteam raising the bill
of materials are seeing the
mostsignificant improvement.
Their day-to-day experience
has been materially improved.
Chris Squire
IT Project Manager at Ansell Lighting
For more information,
scan or click the QR code
How Ansell Lighting transformed
operations with SDMO
Grow
Case study
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
17
AI is reshaping how businesses operate, and we are
transforming SMB workflows with practical, accessible
AI-powered solutionsbuilt for real-world needs. Through
SageCopilot, customers are using generative AI to discover
insights and analyse financial information, speeding up
processes such asthe month-end close and improving
confidence in financial data. We are also rapidly growing our
portfolio of AI agents, each one purpose-built for a specific
domain and process. This expanding network tackles specialised
tasks, operating autonomously for our customers. Internally,
we’re adopting a strategic approach to AI across theorganisation
that empowers colleagues and drives transformation.
Progress in 2025
Sage Copilot is now available to customers across Sage
Accounting, Sage 50, Sage for Accountants, Sage Active,
Sage Intacct, and Sage X3.
Launched agents including Sage’s MTD for Income Tax
Agent and Finance Intelligence Agent.
Every Sage Accounting plan includes Sage Copilot and
Sage Earth Carbon Accounting, alongside HR and payroll.
Launched customer support AI agent, with a consistently
high resolutionrate.
Haneker, a high-end architectural joinery firm inLondon,
turned to Sage Copilot to simplify financialoversight
asthe business scaled. With disconnected systems and
growing complexity, Haneker needed real-time insights
without the burdenof manual reporting.
Sage Copilot now delivers instant visibility into
cashflow, margins, and project spend, surfacing
anomalies such as supplier cost increases before
theyescalate. Beyond numbers, Sage Copilot empowers
theHaneker teamwith shared visibility, enabling faster,
more confident decisions.
For more information,
scan or click the QR code
Haneker gains clarity and
control with
I use it for visibility. I can check how
we’retracking, what’s outstanding,
and where things look off. It helps
me ask the right questions early.
I don’t need to chase numbers or
waitforsomeone else to run a report.
I can check in quickly and understand
what’s going on. It’s not about replacing
people, it’s about making smarter
decisions with confidence.
Margaret Sadzynska
Managing Director, Haneker
Partnered with the CPA.com, a subsidiary of the
American Institute of Certified Public Accountants
(AICPA), to explore licensing AICPA resources to train
Sage Copilot.
Payroll Salary Variance Detection launched in Sage
Copilot for UK Small Business Suites and Accountants.
Enhanced Sage 50 with AI-powered features such as
natural language search for reporting, data extraction
and classification and fraud detection.
Sage People includes new tools such as Workforce
Intelligence for AI-powered insights, and access to
personalised learning and wellbeing through Uptime.
Powered by Sage Copilot, Sage Intacct launched in the
AI Agents and Tools category of the AWS Marketplace.
Success measures
Sage Copilot availability and engagement
Internal adoption of AI tools to drive efficiency
Focus for 2026
We will unlock the potential of intelligent autonomous
agents in awave of innovation, grounded intrust,
transparency, and customer empowerment.
Readmoreonpages 19 to 21.
Our strategy continued
Deliver
Case study
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Empowering our customers
The agentic AI
era for CFOs
Our Chief Technology Officer discusses how
Sage is now positioned to bring the potential
of agentic AI and autonomous agents to SMBs
in a wave of innovation.
Where are we currently in our journey toward
agenticAIat Sage?
We’ve embedded AI into our products for over seven
years,sowe’re not at the beginning ofthis journey.
Today, we’re operating at scale with over 40,000 models in
production, generating 3.5 billion predictions annually,
and processing over 40 million documents over the past
year. That depth matters: we’re building on real use,not
starting from zero.
We describe our AI journey in three waves. First was
taskautomation, which we’ve done at scale for years
toremove manual, repetitive work. Second is generative
AI, already livethrough Sage Copilot. And the third—the
wave we’re in now—is agentic AI: autonomous agents
thattake insight-driven action on a customer’s behalf.
We’re focused on leading the agentic AI wave by building
trusted agents for finance workflows and preparing our
platform to integrate with the wider agent ecosystem.
Ascustomers adopt enterprise agents, we’re standardising
on Model Context Protocol (MCP) agent servers and
putting governance in place to keep our products
secure,scalable, and future-ready.
Can you talk about the use cases we’ve
identified foragentic AI?
We’re focusing on areas that free up capacity and
givefinance leaders more flexibility, such as invoice
coding, reconciliation, and cash flow forecasting.
Theseare routine but critical to giving finance teams
confidence in their numbers and the decisions that
follow. Equally valuable, they free finance teams to focus
on more important work. From there, we’re expanding
into areas uniquely suited to the power of agents, such
asautomating the monthly close, preparing Making Tax
Digital (MTD) returns, and monitoring business performance
to identify unseen opportunities and risks. AsCFOs take
on broader advisory roles, agentic AI powers forward-
looking analysis and scenario planning, so finance
canguide the businessnot just report on it.
40,000
models in production
3.5bn
predictions annually
40m
documents processed
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
19
Which products have already launched
withAIagents?
We’ve already started embedding AI agents into live
products, with a growing set now operating across
finance and tax workflows. They work within clear
boundaries, so teams getoutcomes they can trust while
staying in control. Every agent follows user-defined
permissions, with full transparency and approvals.
Oneexample is ourFinance Intelligence Agent. It allows
customers to ask questions in natural language and get
instant data, analysis, predictions and recommendations
they can act on. By eliminating the need to run reports or
analyse data externally, it simplifies decision-making
and accelerates outcomes.
Across our products, we’re rolling out agents to take care
ofcorefinance tasks. From managing compliance and
reducingerrors to accelerating the close and cutting
outmanual entry in accounts payable and expenses,
theseagents are arriving quickly across markets to
helpfinance leaders do more with less effort.
How does Sage Copilot workwithAIagents?
Sage Copilot is the experience layer, the way customers
interact with AI in natural language across Sage products.
Itprovides a single, consistent interface, while the
intelligence and execution happen behind the scenes.
At its core is Sage Ai, our proprietary models, trained on
trusted financial data, powering predictions and insights.
Collaborating with it are our AI agents, acting on the
customer’s behalf within permissioned boundaries and
withfull customer transparency. Sometimes they’re
visible, surfaced through Sage Copilot when a customer
requests a task. Othertimes they run quietly in the
background or in partnerenvironments, keeping critical
workflows movingwithout human input.
Together, this creates a seamless system: customers
interactwith Sage Copilot, agents deliver, and the whole
experience is explainable, secure, and designed for the
demands of finance. Our AI Trust Label brings that to
life, giving customers visibility into the principles on
which our products are builtand governed, from the data
they draw on to the logic behind their decisions. It’s a
visible part of our authentic approach, and a reminder
that while we’re moving fast, we’re doing it responsibly,
withtransparency and control at the centre.
And how do AI agents fit withinthe
SagePlatform?
The Sage Platform is the foundation for all Sage Ai. It
combines the financial data our customers already trust,
with the infrastructure needed to build, deploy, and
operate AI responsibly, and the reach to connect those
capabilities across Sage products and the wider ecosystem.
At the heart of this platform is the Sage Ai Factory,
ourscalable infrastructure for developing models
withinasecure trust fabric. To support agentic AI,
we’veevolved thisfoundation into an Agentic AI core,
poweredby our LLM-backed proprietary reasoning
engine and built on Model Context Protocol (MCP)
agentservers. This core allows agents to draw on
Sage-specific skills, tapping into product APIs and
intelligence services, all underpinned by our Data Hub
and Experience Services to maintain accuracy, control,
andsecurity, while creating a consistent experience
acrossproducts. Together, these elements power
aunified agent library, enabling agents to deliver
consistent, precise responses across products. But the
platform is more than tech—it’s a long-term strategic
moat. It connects businesses, accountants, andpartners
through a governed ecosystem that supports secure
datasharing, regulatory compliance, and embedded AI
services. Every transaction and integration strengthens
the system, creating network effects that scale AI
innovationacross workflows.
Anchored in domain-specific data and extended
throughour partner network, the platform creates a
durable competitive advantage and positions Sage to
deliver agentic AI at scale with real business impact.
Empowering our customers continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
What sets Sage apart from others
intheAImarket?
Over 40 years of experience, trust, and deep domain
expertise, with extensive, proprietary datasets, are
justafew of Sage’s strongest differentiators. Businesses
want AI from providers they already rely on, and we have
earned that position over decades. It’s also what makes
us anattractive partner. Our collaboration with the
American Institute of CPAs (AICPA), for example, seeks
toalign Sage Ai with professional standards in the US,
toproduce accuracy that others can’t match. Building
that level oftrust takes years, which is why it’sout of
reach for most challengers.
Equally important is how we build our AI. Guided by our
authentic intelligence philosophy, it’s designed for
finance and built to deliver transparent, accountable
outcomes. We customise and train our AI using real-
world data from the millions of transactions that flow
across our platform. Learning from actual customer
activitynot synthetic scenariosmeans we can
continually refine our models to reflect the mission-
critical finance workflows businesses run every day.
It’s already delivering results—reducing manual data
entry by up to 90%, helping to double productivity in
accounts payable, andreviewing seven million
transactions amonth foranomalies.
And as we advance agentic AI, we haven’t lost sight of
thefundamentals. Systems of record such as the general
ledger stillmatter. That’s why we’re committed to not
only making Sage the best platform for human users, but
also ensuring it’s the most trusted, capable environment
for agents to run the workflows that power SMBs.
What does success look likeforSageAi?
In the near term, success means leading the agentic
AIwaveby building trusted agents for accounting
andfinance workflows while continuing to develop
thesecure, scalable platform they run on. Our R&D
isfocused on meeting finance standards, creating
models that are flexible and cost-effective, refining
ourmachine learning infrastructure tosupport
automation at scale,and delivering a consistent
AIexperience acrossour portfolio.
Our success is measured by the outcomes we deliver
forcustomers, enabling real-time strategic decision
making byfreeing teams from manual, repetitive tasks.
Delivering these outcomes is about more than technology
—it’s also about leadership. Challengers may talk about
what they intend, but real leadership is about execution
at scale. The companies that win are those that prove
resilient and setthe pace. At Sage, we’re doing just that.
By building ontrusted financial data, deep domain
expertise, and the strength of our partner network, we’re
showing that incumbents with the right strategy don’t
getdisplaced—they lead.
We’re committed to not
onlymaking Sage the best
platform for human users,
butalso ensuring it’s the
mosttrusted, capable
environment for agents.
Aaron Harris
CTO
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
21
Our key performance indicators
Measuring our progress
Strategic KPIs
Underlying ARR growth
Description
ARR is the normalised reported recurring revenue in the last
month of the reporting period, adjusted consistently period
toperiod, multiplied by 12(FY25: £2,574m). ARR growth
isstated on a comparable foreign exchangebasis, with the
prior period ARR retranslated at the currentyear exchange
rates, to neutralise theeffect of currency fluctuations.
For a full definition, see our Glossary on page 261.
Why we are measuring this
Underlying ARR growth represents the annualised value of
theunderlying recurring revenue base that is expected tobe
carried into future periods, and its growth is a forward-looking
indicator ofreported underlying recurring revenue growth.
Performance
Underlying ARR increased by 11% in FY25, reflecting growth
across all regions balanced between newandexisting customers.
Renewal rate by value
Description
Renewal rate by value is the ARR from renewals, migrations,
upsell, and cross-sell of active customers at the start of the
year, divided by the opening ARR for the year.
Why we are measuring this
Since it does not include new customer acquisition or
reactivation of off-plan customers, renewal rate by value
isanimportant measure of the strength of our existing
customer base.
Performance
Renewal rate by value was 101% in FY25, reflectingstrong
retention rates and a good level ofsalestoexisting customers.
Sage has four strategic KPIs that show the impact and progress of our strategic execution.
Efficient growth
Our objective is to grow the business in a way that is both balanced
and efficient, prioritising not only expansion but also long-term
sustainability. We aim to achieve this through a focus on high-
quality revenue growth and progressive margin improvement,
ensuring that, as the business scales, it does so with increasing
efficiency. This approach enables us to expand profitably while
continuing to reinvest in our products, our platform and our people,
reinforcing the resilience and longevity of our business model.
Progress is measured using the Rule of 40, which combines underlying
ARR growth and underlying EBITDA margin to provide a comprehensive
view of bothtop-line performance and underlying profitability.
Main metrics: Rule of 40
In addition to the KPIs outlined here, details of our
environmental and additional employee-related
metrics are provided in our Non-Financial Statement
Other selected KPIs
Customer experience
We aim to differentiate Sage by delivering unique experiences that
delight customers and drive growth. By placing customer centricity
at the heart of our strategy, we have continued to evolve our customer
experience approach, measuring sentiment through transactional
Net Promoter Score (tNPS). This methodology captures feedback
across a broad range of touchpoints, spanning multiple solutions
and services, andprovides a granular view of the customer experience.
In FY25, we launched Medallia, our new Voice of the Customer
(VoC)platform, which significantly enhances insight across every
interaction. These insights empower our customer support teams
across our regions and functions to make smarter, more informed
decisions. Broader customer insights are also actively shaping
ourstrategy and execution, helping us identify trends and drive
continuous improvement across the organisation.
Main metrics: tNPS, customer experience improvements
11%
2025
2024
11%
2023
11%
101%
2025
2024
101%
2023
102%
22
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Sage Business Cloud penetration
Description
Sage Business Cloud penetration is the underlying recurring
revenue from Sage Business Cloud solutions as a percentage
oftheunderlying recurring revenue of the Future Sage
Business Cloud Opportunity.
1
Why we are measuring this
This metric measures progress in the transition of the
business toSage Business Cloud solutions.
Performance
Sage Business Cloud penetration increased to 90% in FY25,
reflecting the further expansion of Sage’s cloud solutions
withinthebusiness mix.
Subscription penetration
Description
Subscription penetration is the underlying software
subscription revenue as a percentage of the underlying
totalrevenue.
Why we are measuring this
This metric shows the progress Sage is making in migrating
customers to subscription.
Performance
Subscription penetration reached 83% in FY25, reflecting
continued growth from subscription contracts.
1. In FY25, underlying recurring revenue from Sage Business Cloud solutions was £2,047m, while underlying recurring revenue from the Future Sage Business
Cloud Opportunity (which includes solutions that are part of, or have a clear pathway to, Sage Business Cloud) was £2,282m.
Employee satisfaction
Understanding how our colleagues experience Sage is essential to
nurturing our culture. One of the ways we monitor and understand
how happy our colleagues are working at Sage is to conduct regular
colleague surveys, including measuring employee satisfaction
(seepage 29).
High response rates and rich insights from these surveys help us
track sentiment and ensure we take meaningful action to protect
and strengthen our culture.
Main metrics: eSAT
Sage Foundation volunteering
Sage Foundation is a valued part of life at Sage and colleagues tell
us it is one of the reasons they enjoy working here. Every colleague
has up to five days of paid volunteering leave each year, allowing
them to make a difference locally and connect with the communities
where we operate.
In FY25, we adopted a new methodology for measuring engagement,
now focusing solely on volunteering during working hours. Previously,
we reported on total volunteering hours, including those outside of
work. This change enables more consistent and comparable impact
measurement across peers and industry benchmarks.
Main metrics: Sage Foundation volunteering hours
Our strategic objectives
See pages 15 to 18
90%
2025
88%
84%
2024
2023
83%
2025
2024
82%
2023
79%
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
23
Our people and culture
The Sage culture
Sage’s culture powers
growthuniting
purpose, performance,
and people to deliver
exceptional outcomes.
Amanda Cusdin
Chief People Officer
Why is culture so important at Sage?
Our purpose is to knock down barriers so everyone
canthrive: this defines what we do, while our culture
defines how wedo it. It’s a shared commitment–it’s not
owned by anyone team, and it shows up in how we work
together, serve our customers, and live our Values: being
Human, Bold,Trust, and Simplify. Together, our culture
and Values guide our decisions, shape our behaviours,
andcreate an environment where colleagues feel
empowered to deliver exceptional outcomes.
In FY25, our employee engagement remained strong.
Weachieved an eSAT score of
76(FY24: 76), with a
response rate of 82%. Colleagues reported a strong
senseof belonging, have a clear sense of the contribution
they make to team goals, and say theyvalue honest and
constructive feedback. This reflects the positive impact
of our continued focus onbuilding a culture of feedback
and accountability.
Our strong internal engagement is mirrored externally.
Our Employer Brand Index improved by 15 points over
FY25, and Sage was ranked #15 on the Financial Times’
Best Places to Work in the UK. These achievements
demonstrate growing recognition of Sage as a Values-
ledorganisation where people come first.
By putting people at the heart of everything we do,
weare building a workplace where everyone can thrive
today and into the future.
How is Sage’s culture brought to life?
We’ve built momentum by staying true to what
weknowworks. The stability and continuity of our
cultural priorities have provided a strong foundation
forcontinued progress throughout FY25.
We’ve embedded our high-performance culture more
deeply across the organisation—centred on customer
centricity, accountability, and engaging, empowering,
and recognising colleagues. Our monthly manager
enablement sessions raise awareness, provide tools,
andshift mindsets, with more than 71% of people
managers attending these sessions. Deep dive culture
interventions have been running across the business,
with more than 1,800 colleagues participating in
interactive culture enablement sessions designed to
boostengagement and help them take practical action,
buildnew habits, and support high performance.
All colleagues also have the opportunity to build core
skills through the Professional Skills Academy, with a
strong focuson feedback and accountability. We recorded
more than 4,000 completions across the curriculum in
FY25, reinforcing our culture and behaviours that drive
performance and build trust. Critically, 86% of participants
reported applying what they learned, and84% said it
helped them do their jobbetter—demonstrating clear
skill growth and real impact intheflow of work.
A key driver of our culture is strong, human leadership.
InFY25, we continued to invest in building accountable,
future-ready leaders at every level. Our Leadership
Academy remains a powerful platform for leadership
development, with 855 colleagues having completed a
programme in FY25. From aspiring to senior leaders,
wereequipping our people with the skills andmindset
tolead with impact, drive performance, and rolemodel
the behaviours that shape Sage’s culture.
24
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Finally, we reinforced our commitment to doing the
rightthing, including by refreshing our Personal Data
Protection training,with completion rates of 99%.
The Aspiring Leader Programme
really helped me shift my internal
framework from a “me” to “us”
mentality. This helped me focus
onthe collective and how we
can thrive asateam. It made
the transition from individual
contributorto managing a team
alot easier.
Whitney Ragan
Product Design Manager
How is Sage supporting colleagues to work
inan AI world?
We are proud of our progress in Artificial Intelligence
andthe value it unlocks for our customers. Starting
inFY24, we made a significant investment in theroll out
of Sage Copilot, reflecting our commitment toAI product
innovation. To stay ahead of the opportunity AI presents,
we have focused on building AI literacy across our workforce,
across all job roles. This investment is not only a strategic
business imperative, but also a reflection of our belief
that we should support every Sage colleague in adapting
to the evolving world of work.
Starting in FY24, we made Microsoft Copilot Chat
available to colleagues. Building on this momentum,
inFY25 we launched our AI Academydesigned to help
colleagues learn, act, and embed AI in their day-to-day
roles. We’re taking both a global and functional approach,
tailoring learning to areas such as Marketing, Customer
Success, and Engineering.
The AI Academy combines foundational education,
hands-on use cases, and deeper technical upskilling
including Microsoft and AWS Data & AI certifications on
ourAI tech stack. Data skills are core to this, helping
colleagues use AI and data confidently together. So far,
15,703 AI Course completions have been recorded. Our
growing AI Champions Network is also helping embed
AIpractices across Sage, with early signs of impact
including a 45% increase inAI prompting confidence.
Staying true to our Value of Trust, we launched a global
AIandEthics e-Learning to help colleagues apply
responsible AIprinciples in their work. Partnering
closely with our Legal and Compliance teams, we
provided clear guidance and robust processes for tool
approval and use. We also reinforced the importance
ofhuman skillssuch as critical thinking and ethical
judgement—through the Professional Skills Academy
and LinkedIn Learning. These efforts ensure colleagues
are confident using AI responsibly andwith integrity.
What are your priorities for the year ahead?
As our business evolves, so too will our People strategy
—ensuring we can meet both internal and external
demands as a growing global technology company.
InFY26, we will accelerate our efforts to build afuture-
fit workforce: one that moves at pace, embraces bold
innovation, and adopts an AI-first mindset.
Central to achieving our ambition are our leaders. We
willcontinue to focus on developing broader and deeper
leadership capability across the organisation. At the
sametime, we will invest in and scale our Early Careers
Programme, continue to develop and promote internal
talent, and sharpen our understanding of the critical
skillsneeded for long-term success.
These priorities will be underpinned by our Values and
acommitment to fostering an inclusive, collaborative
culture—one where colleagues feel empowered, supported,
andproud to bring their whole selves to work.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
25
How we attract, develop, and engage
talenttofuel Sage growth
Creating a workforce fit for the futureone that positions
Sage to fuel future growth and deliver extraordinary outcomes
for our customers—requires deliberate and sustained effort.
At the heart of our ambition lies a simple but powerful
principle: having the right talent, doing the right work,
withthe right skills, at the right time.
Prioritising talent attraction was important when we opened
our new North American Flagship Office and Customer Discovery
Centre in Atlanta this year. We launched a boldemployer
brand campaign to attract top salestalent. In justthree and
ahalf months, the campaign generated nearly 15 million
impressions and almost 9,000 applications, representing a
123% increase in application volume. This surge in visibility
and engagement significantly improved thequality of our
candidate pool.
In FY25, we continued to invest in our direct sourcing model,
confident that our Internal Hiring team is best placed to
identify future Sage colleagues. This approach has enabled
strong internal mobility, with many colleagues stepping into
new roles that not only support business outcomes but also
accelerate their personal growth. Our internal fill rate of 45%
demonstrates this approach.
Expanding entry routes into Sage remains a strategic
priority. A strong talent pipeline begins with attracting
exceptional individuals into our Early Careers Programmes.
In FY25, we welcomed 392 Early Careers colleagues into
thebusiness. While this is a positive step, we recognise
theneed to scale further to align with industry benchmarks.
Supporting colleagues at the start of their journey is critical,
and our Sage Ignite Development Programme—now operating
across the Groupplays a central role. This year, the Ignite
Graduate Programme was a finalist for Best Graduate
Development Programme at the Institute of Student Employers
Annual Awards in June 2025. This recognition underscores
our commitment to delivering structured, high-impact
learning experiences and reinforces graduate development
as a top strategic priority. In FY26, we plan to continue to
invest heavily in this area and scale our early careers
offering, ensuring our graduates have the skills, support,
andopportunities they need to excel and leadconfidently.
As part of our Colleague Engagement strategy, we remain
deeply committed to building a workforce that reflects the
diversity of the communities in which we live and work. We
actively seek out and remove barriers to ensure everyone has
the same opportunity for success. This year, Sage received the
Best Diversity Recruitment Initiative of the Year award for our
Partner Academy Programme at the CRN Women & Diversity
inChannel Awards. This recognition highlights our use of the
Pathways Programme to direct career returners and changers
into the UK’s tech partner ecosystem. The collaboration
between Pathways and the Partner Academy demonstrates
our commitment to creating accessible and inclusive routes
into tech careers for underrepresented talent. Our Sage
Pathways Programme was also recognised witha Vercida
Employer Excellence Award for Best OverallInitiative
.
We move at pace, innovate constantly, and stay ahead ofour
customers’ needswhich is why we invest in building a
future-fit workforce ready to thrive. Throughour Leadership
Academy, we’re developing capable, accountable leaders
equipped to drive performance and lead through change.
We’realso building critical skills across the organisation
viaour Professional Skills Academy and AI&Data Academy
developing the human and digital capabilities needed for
success. We are strengthening functional or “craft” skills
through targeted academies in areas such as sales, marketing,
and product, ensuring colleagues are equipped with the
expertise to fuel business and personal growth.
We believe colleagues should be empowered to shape
andown their careers. Now in its second year, our Talent
Marketplace is delivering on its promise—enhancing talent
mobility, increasing workforce agility, and supporting the
growth of a skills-driven workforce aligned with our future
strategy. Adoption rates reached 83% in FY25 and we now
have 314 internal mentors who are ready to support their
colleagues on their skills journey.
Finally, our annual talent cycle and succession planning
processes continue to be vital mechanisms for identifying
and developing future leaders. This year, we’ve seen strong
internal succession success, including at the Executive
Leadership Team level (Jacqui Cartin as incoming CFO).
Our people and culture continued
The Manager Essentials
Programme became
a powerful space for
reflection and growth,
anddeepened my
leadership toolkit.
Joleen Tarr
Customer Services
Team Manager
When promoted to Team Leader, Joleen Tarr, a Customer
Services Team Manager based in Johannesburg,
wanted to build the leadership skills needed to
stepinto her new role with clarityand purpose.
Byenrolling in the Manager Essentials Programme,
she developed a strongfoundation in leadership,
focusing on key areas such as clear communication,
active coaching, and trust-based accountability.
Promoting internal talent
Case study
26
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
In FY25, we laid the foundation of the Sales Academy
through pilot programmes to test onboarding pathways
and gather feedback, starting in France with Sage
IntacctAccount Executives, followed by the USwith
SalesDevelopment Representatives. Early results
showed100% satisfaction and75% confidence across
coretopics, prompting expansion to other regions.
Our new Sales Academy fast-tracks onboarding and is already boosting performance
We have developed a global timetable, aligning
foundational and activated skills across six onboarding
weeks, from “Intro to Sage” to “Ready to Go”. This structure
ensures consistency while allowing localisation and
personalisation. The Sales Academy’s infrastructure
includes blended learning journeys and role-specific
activation, supported by a governance model and live
feedback dashboards. Test cases in Atlanta mirrored
the satisfaction scores, and early results suggest new hires
will be hitting targets one week ahead of previous cohorts.
Creating an environment where
everyonecanthrive
To realise our core purpose to knock down barriers so that
everyone can thrive, we must be an inclusive, welcoming
organisation—one where colleagues are respected and
empowered to be their authentic selves, without fear of
discrimination or exclusion. We bring this to life through
three guiding principles:
Build diverse teams
Offer a range of voices, backgrounds, and experiences to
help us innovate faster, see challenges earlier, and make
the right decisions by better understanding our customers.
Inclusive culture
Our leaders serve as positive role models and colleagues
feel safe and encouraged to share their experiences.
Equity by design
Our systems and processes ensure accountability for
diversity, equity, and inclusion sits across the business,
inthe day-to-day decisions being made.
Our FY25 “All About Us” diversity self-declaration rates
reached 60% across all active countries, following the
onboarding of all our colleagues in India this year. This
datagives us insights to better understand inequities and
underrepresentation, and develop solutions toprovide fair
access to opportunities at Sage. In India, the data has also
shown us the proportions of colleagues who are care givers
for one or more family members, prompting us to create a
series of multi-language sessions to better promote our
Employee Assistance Programme, Cleo, and Healthy Mind
Coaches benefits and networks tosupport colleagues.
Our Colleague Success Networks continue to be a key driver
in fostering an inclusive culture and bringing our Values
tolife, with membership now reaching 28% (FY24: 22%).
InFrance, we have introduced the Pride Network. In North
America, our Blacks United in Leadership and Development
(BUILD) Network collaborated with our Foundation Partner,
Access to Capital for Entrepreneurs (ACE) to host the second
Annual Sage Small Business Expo. IntheUKI region, our Embrace
Network partnered with Cyber Security to sponsor the Black
Tech Fest. Our Ability Networks across North America, UKI
and South Africa have supported the launch of the Hidden
Disability Sunflower scheme across over 4,000 colleagues,
to reduce the stigma associated with the conversations
around workplace adjustments. The launch of our Global
Workplace Adjustments and Accommodations Policy has
provided a consistent global framework to ensure colleagues
can access the support they need to perform at their best.
Case study
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
27
Sage gender and ethnicity balance
As part of our commitment to equity and transparency, Sage tracks and publishes data on gender and ethnicity representation
in the regions where it is legally possible to do so, across our global workforce. The table below highlights our current progress
and areas of focus for the Board, Executive Leadership Team (ELT) and their next reporting level. For further DEI information
please see page 106.
Board ELT
1
ELT and
direct
reports
2
All
colleagues
3
Number of people 10 9 70 11,094
Gender Female 4 3 27 4,687
Male 6 6 42 6,289
Non-Binary 29
Undisclosed 189
Ethnicity Asian 1 3 505
Black/African/Black S.African/Caribbean/
Black British/African American
3240
I do not wish to self-identify my race or ethnicity 2200
Indigenous 8
Multiple Ethnic Groups 1 103
Other Ethnic Group 11175
White 9 8 51 3,217
Undisclosed 9 6,646
Data as of 30 September 2025.
1. ELT data reflects the information as at 30 September 2025 and includes the Executive Directors as well as Eduardo Rosini, who served as Chief Growth
Officer and a member of the ELT throughout FY25. Steve Hare and Jonathan Howell are included in both the Board and ELT data. The gender balance of our
ELT, excluding Steve and Jonathan, is three females and four males. The gender balance of both the Board and the ELT is expected to change on 1 January
2026 when Jacqui Cartin takes up her new role as CFO (after Jonathan Howell steps down on 31 December 2025).
2. ELT and direct reports include ELT members and those for whom they have direct line management responsibility, excluding administrative andsupport roles.
3. Total number of colleagues of 11,094 excludes 84 contractors and includes eight Non-executive Directors.
Our people and culture continued
Workplace wellbeing is not a standalone programme at Sage
—it’s part of our culture. We create an environment where
every colleague feels safe to speak openly, supported to find
balance, and empowered with the tools to thrive inside and
outside of work. Our approach spans mental, physical, social,
and financial health, enabling colleagues tobring their best
selves to work and grow with confidence.
We deliver a consistent global monthly programme of health
promotion, learning, and awareness that inspires change and
builds the skills needed for sustainable high performance.
Covering topics from stress management and suicide prevention
to menopause, carer support, and mental health leadership
training, we equip managers to provide tailored support and
have doubled our Healthy Mind Coaches in Customer Support.
Our Global Wellbeing Community now connects over 1,900
colleagues, with year-on-year growth embedding wellbeing
deeper into our culture.
We remain focused on healthy finances, and in April, we were
proud to receive the 2025 GEO Award for Best in Financial
Education and Wellbeing (10,000–25,000 employees). This
recognition celebrates our dynamic, human-centred approach
to financial education—an approach that places colleague
empowerment at the heart of our Share Plan strategy.
28
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Evolving how we work: a story of
collaboration, creativity, and connection
We continue to learn that the most effective office moments
are those centred on collaboration, connection, and community.
These moments are not only essential to our culture but also
critical to delivering better business outcomes. We want to
empower colleagues to work in next-generation environments
that inspire creativity, foster collaboration, and support
high performance. Our industry moves at paceand so
mustwe. That means creating workplace conditions where
work flows naturally, people feel energised, and teams are
motivated to come together with purpose.
In FY25, we updated our Hybrid Working Policy to drive greater
in-person collaboration. This strategic shiftreflects our belief
that purposeful time together drivesfaster decision making,
strengthens relationships, and enhances overall impact.
We’ve also focused on building stronger, more collaborative
teams through tools such as Strengthscope and TetraMap.
InFY25, these helped over 600 colleagues better understand
their own strengths and working styles, improving self-
awareness, communication, and team effectiveness across
the business. In September, we launched People Zone—
aglobally consistent, digital self-service and knowledge
management platform that has simplified and modernised
how we work, connect, and serve our colleagues.
In line with our ongoing Places strategy, FY25 marked
asignificant milestone with the opening of our North
America flagship office in Atlanta. We also completed a
series of office refurbishments, each designed to reflect
ourevolving ways of working. This is part of a broader, multi-
year programme that will reach colleagues across all regions,
with new projects in motion for FY26 and beyond.
People measures & awards
Key metrics helpuskeeptrack of how we’reprogressing:
76
eSAT
How happy our colleagues are working at Sage (FY24: 76)
45%
Internal fill rate
How successfully we’re providing colleagues the
opportunities to develop their careers at Sage (FY24: 51%)
40%
Gender diversity target
The number of leadership teams (ELT to ELT-4) meeting our
gender diversity target of no more than 60% of men, women,
or non-binary people in any leadership team (FY24:41%)
28%
Colleague Success Network
Colleague participation (FY24: 22%)
#15 on Financial Times best
places to work in the UK
#11 on FTSE Women Leader’s review,
and #3 in the Technology Sector
Best in Financial Education
and Wellbeing
2025 GEO Awards
Best Graduate Development
Programme (Finalist)
2025 Institute of Student
Employers’ Awards
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
29
Sustainability and Society
The Multiplier Effect
Sage was recognised by Newsweek in the 2025 World’s
Greenest Companies list, receiving a five-star rating.
Sage ranked again amongst the 500 global companies
in the World’s Most Sustainable Companies 2025 list
by TIME Magazine and Statista.
For a third year running, Sage was in the 2025
Financial Times Europe Climate Leaders list,
rankingin the top 30 companies.
Sage won the 2025 edie award for Sustainability
Reporting & Communications.
Sage was awarded CDP A List for Climate Leadership
andCDP A List for Supplier Engagement.
Sage maintained its Gold medal on the 2025
EcoVadisrating.
Sage ranked 15th out of 500 companies in the
Financial Times 2025 Best Employers UK list.
1,767
sustainability learnings delivered to colleagues
inFY25, supporting increasing internal capability
91%
of entrepreneurs who report an increase in their
confidence to scale and grow their business
49%
Sage Foundation Colleague Engagement Rate
against 21.6% industry average
$850,466
funds raised to help our communities thrive
Snapshot of our 2025 highlights
Sharpening our sustainability
strategicdirection
In FY25, we continued to deliver on our Sustainability and
Society strategy and Sage’s purpose: knocking down barriers
so everyone can thrive. We focused our efforts on progressing
our commitments and targets across the three pillars of the
strategy: Protect the Planet, Tech for Good, and Human by
Design. And we continued to embed sustainability into our
operations, products, and culture.
In FY25 we reviewed the effectiveness of the Sustainability
and Society strategy due to evolving stakeholder expectations,
shifting macroeconomic conditions, regulatory developments,
and Sage’s strategic direction. Collaborating with anexternal
provider, we undertook a benchmarking exercise,reviewed
our material issues and interviewed keystakeholders. This
has helped us to prioritise and sharpen our focuseven further.
In FY25 we focused on:
Review of our material topics: Taking into
consideration Sage’s business strategy, AI and Data Ethics
was classified as strategically significant for the business.
We revised the definition of the topic Innovation to support
customers and SMBs—to better focus our contributions to
advancing social and environmental outcomes. Finally, the
topic of Digital equality, including product accessibility,
was merged respectively with DEI and Local community
investment and support.
Streamline strategy and reporting: Our Sustainability
and Society strategy remains focused on the three pillars
Protect the Planet, Tech for Good and Human by Design,
the delivery of which is supported by a number of enablers
and our continuous commitment to embed sustainability
across the business. This year, we have fully integrated
reporting against the Sustainability by Design pillar
within the content of the three main strategy pillars
demonstrating how we integrate furthersustainability
intoour business and aligning better with regulations
suchas the EU Corporate Sustainability Reporting
Directive(CSRD). Sage’s FY25 Non-Financial Statement
offers a comprehensive overview of our preparedness in
relation to the CSRD.
30
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Embedding sustainability: In FY25, our material
impacts, risks and opportunities (IROs) were signed off by
the Sustainability, AI and Data Ethics (SAIDE) Committee
and are now being integrated into our Enterprise Risk
Management (ERM) system, which also holds our Principal
Risks. We have continued to build internal capabilities,
providing training on the evolving sustainability regulations
and continuing to expand our anti-greenwashing awareness
to the Legal team. Additionally, we have continued to embed
sustainability into our policies and into our ongoing due
diligence processes for suppliers, new partners and
mergers and acquisitions.
The Multiplier Effect
Targets planning: Many of our three-year targets were set
when we created our Sustainability and Society strategy
inFY22 and ended in FY25. For many areas of our strategy,
FY26 is a transition year where we will focus on establishing
a comprehensive baseline for key material areas. During
this period, we will also model scenarios; set interim
milestones; engage stakeholders and continue to report
progress. By dedicating FY26 to these foundational activities,
we will be better positioned to set and achieve meaningful
long-term sustainability targets in subsequent years.
Purpose
To knock down barriers so that everyone can thrive
Protect thePlanet Tech for Good
Enabled by
Human by Design
Get SMBs to net zero
Empowering end-to-end
decarbonisationfor SMBs
Data for Good
Helping SMBsthrive using
anonymised insights from our data
and enabling better decision
making by stakeholders
Diversity, Equity, and Inclusion
(DEI)
Delivering diversity of thought
andaninclusive culture
Get Sage to net zero
EnablingSage to
transitiontoNet Zero
Empowering Entrepreneurs
and Communities
Empowering entrepreneurs and
communities with the skills and
technology they need to thrive
Empowering Colleagues
Giving colleagues the right tools
and environment to thrive
Advocacy Sage FoundationDigital Trust AI & Sage Platform
Sustainability by Design
Core business fundamentals that giveSage a licence to operate as a sustainable business with integrity.
For further detail
visitFY25 Non-
Financial Statement
For further
detailvisit
FY25Impact Book
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
31
Sustainability and Society continued
Key FY25 achievements
Getting Sage to net zero
We achieved a ‘leadership’ CDP Climate Change rating of A
(2022:B) and joined the CDP Supplier Engagement A-list (2022: C).
We have progressed well against our interim targets, which were
validated by SBTi in 2023; 89% reduction in absolute Scope 1 and
2 GHG emissions (Target: 50% by 2030); 24% reduction in absolute
Scope 3 GHG emissions (Target: 50% by 2030); 28% reduction in
absolute scope 3 emissions from business travel, employee
commuting and use of sold products.
In FY25, emissions have reduced by a further 13.4%, keeping us
aligned with our glidepath. This continued progress reinforces
our confidence in the transition plan, while recognising that the
path to net zero is not always linear.
In FY25, we expanded our support for colleagues to reduce their
Scope 3 emissions and formalised benefits associated with more
sustainable colleague actions. We developed our partnership
withMobilityWays to provide colleagues with access to tools that
help them to reduce their commuting footprint. All colleagues
atSage have access to a Personal Travel Plan, with personalised
recommendations to get into a local office using the most
sustainable locally available option. Continuing our partnership
with Deedster, we have launched more climate challenges to help
colleagues better understand their personal carbon footprint
andguide them on reducing their impact. To date, 724 Sage
colleagues have taken 26,590 climate challenges, resulting in
approximately 137 tonnes saved CO
2
emissions.
In FY25, we expanded our use of the Microsoft Carbon Calculator
to Cloud and Enterprise (Office 365 software).
With Dentsu (our paid media partner) we are implementing a
media carbon calculator, launching in H1 FY26 to support the
carbon optimisation of our media placement strategy.
Recognising the interconnected nature of environmental impacts
and risks, in FY25, we progressed our LEAP (Locate, Evaluate,
Assess, and Prepare) assessment in alignment with the Taskforce
on Nature-related Financial Disclosures (TNFD) recommendations.
Supporting SMBs in achieving net zero
Our carbon accounting capabilities are now integrated into the
Sage for Small Business suite, enabling hundreds of thousands
SMBs to measure and manage their emissions.
In 2025, we launched the Sage Carbon Accounting API, a milestone
that represents the culmination of years of technical development
and collaboration. Designed to accelerate the journey to net zero,
the API gives financial institutions, fintechs, and other platforms
direct access to Sage’s advanced carbon engine via a secure,
public developer portal.
Advocating for enabling policies and standards
Through Project Perseus, we are supporting the development of
the UK’s physical and technical infrastructure for Scope 2 emissions
data, laying the foundations for a more granular, automated, and
reliable flow of energy data into accounting systems.
We are active contributors to the Broadway Initiative whose
goalis to help ‘mainstream’ sustainability into the UK economy,
and supporters of Business for Net Zero (B4NZ), helping deliver
the UK’s new Voluntary SME Carbon Reporting Standard.
In FY25, we were founding partners of Carbon Commons, amajor
new project with Small World Consulting to vastly improve the
quality, accessibility, and transparency of emissions factors
across the market.
We are also founding members of the Carbon Accounting Alliance,
a new trade body representing the sector’s shared interests and
advancing collaboration, interoperability, and policy influence.
In FY25, we provided consultation responses to the European
Financial Reporting Advisory Group (EFRAG) VSME and the work
of the OECD Platform on Financing SMEs for Sustainability under
the OECD Committee on SMEs and Entrepreneurship (CSMEE).
Unlocking sustainable finance for SMEs https://www.sage.com/
en-gb/-/media/files/company/documents/pdf/sustainability-
and-society/2024-reports/unlocking-sustainable-finance-for-
smes-report-cop-29-final.pdf, launched at COP29, urged global
decision-makers to bridge the gap between SMB’s growing
sustainability ambitions and their ability to act, by calling for
simplified reporting standards and access to green finance.
What’s next
By deepening collaboration with our suppliers and improving
the quality and granularity of our data, we aimtoplay an
active role indriving decarbonisation wherewe can make
the most impact. We are preparing regional rollouts of Sage
Earth across France, Spain, andGermany, while expanding
integrations across our product ecosystem, with an ambition
to accelerate decarbonisation at scale and making carbon
tracking astandard part of doing business.
Protect the Planet
Performance against targets
Sage to net zero Achieve net zero by 2040 and reduce absolute Scope 1, 2, and 3 GHG
emissionsby50%by 2030, from a 2019 base year, aligned to SBTi
On track
Support SMBs in
achieving net zero
Help our customers reduce their GHG emissions by 2030 by
providingaccesstocarbon management solutions and expertise
On track
Policy and
advocacy for SMBs
Put SMBs at the forefront of the transition to net zero by making
suretheirvoiceisheard andlobbying for simplified standards
On track
32
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Key FY25 achievements
Data for Good
Innovation to empower customers and SMBs
Working with Smart Data Foundry (SDF) and the Centre for
Economics and Business Research (CEBR), we began building
theinfrastructure to securely and ethically share anonymised
data about how small businesses are performing in the real
economy. The Small Business Tracker is a quarterly report
offering real-time insight into the health of UK SMBs. The
lastTracker was published in Q2 2025: https://www.sage.com/
en-gb/company/digital-newsroom/2025/09/01/the-sage-small-
business-tracker-q2-2025/.
In May 2025, we joined forces with Enterprise Nation and the
Federation of Small Businesses to host an event at the House of
Commons, where we presented the findings gathered by the Small
Business Tracker to industry leaders and policymakers. This data
has helped to convince policymakers on the need to take action to
support the millions of small businesses and entrepreneurs in the
UK, with the Government currently exploring technological solutions
to overcome the barriers that stop business from flowing.
Empowering Entrepreneurs
Local community investment and support
Sage Foundation’s strategy evolved with two key areas in focus:
Multiply the impact of underserved small and medium businesses
to advance a more sustainable world and empower our communities
with the skills and technology they need to thrive.
FY25 has been a baseline year to evaluate, learn and improve our
own impact collection as we transition to measuring our success,
as well as embedding it into our new governance and impact
measurement frameworks.
We launched our biggest single social impact programmeSage
Impact Entrepreneurshipa three year partnership with Village
Capital, which will empower 165 purpose-driven entrepreneurs
toscale and grow.In its first year, 56 businesses completed the
program withaccess tofunding, mentorship, training and product.
Sage Foundation saw 80,036 hours volunteered and $850,466
raised to help our communities thrive in FY25.
Building digital trust
Cyber security and data privacy
We continue to expand and improve our Trust and Security
Hub.The Hub offers relevant cyber security, privacy, and AI
anddataethics advice for UK, US, French, German, Portuguese
andSpanish markets to help SMBs “go digital safely.
We have integrated security throughout our product lifecycle,
with regular training for developers, secure software design,
andprompt vulnerability remediation. Our Security Champions
actas force-multipliers within software development and
engineering teams. They ensure that vulnerabilities are
identified and remediated promptly and play a crucial role
inrecognising and addressing security threats early in the
development process.
Tech for Good
Performance against targets
AI and data ethics
At Sage Future Atlanta we set out our vision for the Agentic
AIerathrough the AI trust label. This initiative is designed
tobringgreater clarity and accountability to how AI is built
andused in business software.
We have included data accuracy and trustworthiness across key
policies including our AI and Data Ethics Policy and Information
Security Policy, reflecting our commitment to incorporating
datamanagement into our risk management process.
All colleagues are required to complete mandatory training on
dataprotection, focusing on relevant data privacy laws and
regulations. By monitoring privacy risks, we can process
personaldata to create new and improved products and
servicesand build our digital network.
What’s next
We will continue to evolve our AI and Data Ethics Policy and
monitor compliance with our principles. Our ethics training
will be launched in additional languages and uptake will be
reported on. We will also continue to advocate for fair and
simplified sustainability reporting standards ensuring
SMBsare not left behind. Through Sage Foundation, we
willscale our skills programmes further, to help equip more
people with the skills and technology they need to thrive.
Data for Good Support SMBs and advance the UN Sustainable Development Goals (SDGs)
byusingourdatatocreatevisualisations (reports, trends, analytics)
thatcaninformbetter decision making by 2025
Completed
Empowering
entrepreneurs
Raise $5m for non-profits around the world by 2030
On track
Build digital trust Expand our Trust and Security Hub tosupport SMBs in going digital safelyby2025
Completed
Embed AI and data ethics intothe fabric of Sage by 2025
Completed
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
33
Sustainability and Society continued
Key FY25 achievements
Diversity, Equity and Inclusion
Currently 40% of leadership teams are reaching our target to
achieve representation of no more than 60% of men, women, or
non-binary people in any leadership team (ELT to ELT-4) by the
end of FY26.
In line with the Parker Reviewa framework for the ethnic
diversity of UK boardswe have set ourselves a target of 20%
ofour Executive Leadership Team (ELT) and ELT-1 (their direct
reports) tobe from an historically underrepresented race or
ethnic group. Wefinished FY25 at 11%.
During FY25, we welcomed 474 colleagues in India to the All
AboutUs programme, increasing this programme’s reach to
94%of our colleague population.
We conducted baseline maturity assessments with Lexxic
toassess neuro-inclusion and Workplace Pride, and to better
understand support available at Sage for LGBTQ+ colleagues.
We developed action plans to close gaps identified in these
assessments for full implementation in FY26.
Product Accessibility
In FY25, 13 additional products reached the first milestone in our
accessibility journey toward compliance. This brings Sage to a
total of 17 products successfully passing automated accessibility
tests using the Axe tool, aligned with the WCAG 2.1 AA standard.
Over the past four years, Sage has also conducted 40+ manual
audits to ensure full coverage of the WCAG requirements. We
havereduced the number of accessibility issues identified
during human audits — by roughly one-third to date.
Empowering Colleagues
1,767—sustainability learnings delivered to colleagues
inFY25,supporting increasing internal capability.
We introduced new structured learning paths and interactive
bootcamps via The Cloud Academy, combining expert-led
sessions with self-paced learning to develop cloud skills.
AIconfidence and skills were strengthened through new
education and learning programmes across the business.
We continued to invest in colleagues at the early stages of
theircareers—such as interns, apprentices, and graduates—
withafocus on building confidence, capability, and supporting
diverse talent development, and we are launching a new
Commercial Graduate Programme in FY26 to strengthen
thispipeline.
1,876 leaders went through the High-Performance Culture
HumanLeader Programme, equipped to role model and
cascadekey behaviours, helping embed cultural change
andbuildcapability across teams.
Wellbeing
We continue to embed tools and resources that safeguard and
strengthen mental health and wellbeing across our policies,
processes, and day-to-day business practices. In 2025, this
workhas become more deliberate and strategic, with focused
enhancements woven into our DEI programmes and planning
firmly establishing mental health and wellbeing as a vital
component of equity by design.
Human by Design
Performance against targets
DEI Achieve representation of no more than 60%of men, women, or non-binary people
inany leadership team (ELT to ELT-4) by the end of FY26
Behind track
Achieve 20% ethnically diverse representation by the end
ofFY27inseniorleadershipteams (ELT and ELT-1)
Behind track
Empowering
Colleagues
Colleagues to complete 5,000 Future Fit learnings by 2025
Completed
Achieve a 20% YOY increase in Pathways hires up to 2025,
with500+peoplereceivingwork readiness training each FY
Completed
Double the number of Healthy Mind coaches by 2025
Completed
Product
accessibility
Cloud products to meet Web Content Accessibility
Guidelines (WCAG) criteriaby2025
Behind track
What’s next?
We are committed to building a high-performing, future-
ready workforce by expanding leadership capability,
strengthening critical skills, and embedding continuous
learning. We aim to enhance equity in our policies, processes
and practices by leveraging diversity data, colleague
insights, and increasing focus on providing mechanisms for
continuous feedback. We’re focused on accelerating AI and
data readiness, enabling commercial excellence, and growing
a strong early careers pipeline. We will continue to reduce
digital barriers by embedding accessibility deeper into our
product development culture.
34
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
TCFD
The Task Force on Climate-
related Financial Disclosures
Compliance Statement
FCA Listing Rules
In this report, we set out our climate-related financial
disclosures consistent with all the Task Force on Climate-
related Disclosures (TCFD) recommendations and recommended
disclosures pursuant to Listing Rule 6.6.6 (8) R. This includes
all four TCFD pillars and the 11 recommended disclosures in
the “Implementing the Recommendations of the Task Force
onClimate-related Financial Disclosures’’ published in
October 2021 by the TCFD. We have used TCFD guidance
material including the TCFD technical supplement on the
use of scenario analysis, TCFD Guidance on Metrics, Targets,
and Transition Plans, the TCFD Guidance for All Sectors,
Supplemental Guidance for Non-Financial Groups, TCFD
Final Report and the Annex, TCFD Guidance on Risk Management
Integration and Disclosure, and the Guidance on Scenario
Analysis for Non-Financial Companies. We report against
theTCFDFramework, in line with FCA Listing Rules.
In FY25, we continued our progress in understanding and
reporting against all four pillars of TCFD. We further developed
our understanding of how Sage’s climate risks and opportunities
could financially and operationally impact the business and
identified additional strategic and operational touchpoints
to better take advantage of climate opportunities and manage
climate risks. We outline detailed information on our FY25
progress against TCFD in the table below, together with a
summary of how we are consistent with TCFD recommendations.
Further detail on our transition plan and Sustainability
and Society strategy can be found in ourNon-
Financial Statementpages 22 to 30 and 6 to 7
Companies Act 2006
Our disclosure also meets the Companies (Strategic Report)
(Climate-related Financial Disclosure) Regulations 2022
amended sections 414C, 414CA, and 414CB of the Companies
Act 2006.
UK Climate-related Financial
Disclosures (CFD)
We comply with the mandatory climate-related financial
disclosure requirements under UK CFD. Our disclosures
areconsistent with the TCFDrecommendations. Under
ourStrategy pillar, we outline the rationale for the chosen
scenarios used to assess the resilience of our business
toclimate, and our timeline for refreshing the analysis
undertaken, so that we continue to monitor how a changing
climate may impact Sage over time.
TCFD Compliance Status
TCFD
recommendation Summary and FY26 priorities
Governance
a) Describe the
board’s oversight
of climate-
related risks and
opportunities.
Governance
page69 to 73
Fully consistent with TCFD recommendations
The Board retains ultimate accountability for Sage’s approach to climate-related risks and opportunities, as well as the broader ESG
agenda. It is responsible for setting the Group’s risk appetite and ensuring the effectiveness of risk management and internal control
system. Oversight of ESG and climate-related risks is delegated to the Audit and Risk Committee (ARC), which receives regular updates
from management and provides challenge and direction on key issues.
In FY25, the Board and ARC received four updates on sustainability matters through formal Board papers and Committee briefings.
These included progress against Sage’s Sustainability and Society strategy, developments in the Protect the Planet action plan,
andinsights into emerging sustainability trends and their strategic implications for the business. The Board was also involved in
setting climate related performance objectives. Maggie Chan Jones is Sage’s designated Non-executive Director for ESG, supporting
Board oversight and providing specific challenge and guidance onthe ESG agenda. The CEO provides regular updates to the Board,
informed by either attending the quarterly Sustainability, AI, and Data Ethics Committee as a non-member, or debriefs following the
Committee. The Committee membership comprises a subset of Executive Leadership Team (ELT)members and our Board ESG
representative is also a regular non-member attendee.
FY26 priorities
We will continue to monitor the updates and training programmes for the Board and ELT as part of our Sustainability and Society
strategy, including briefings, progress updates, and formal training sessions, ensuring they remain well informed on climate-related
developments and risks.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
35
TCFD continued
TCFD
recommendation Summary and FY26 priorities
Governance
b) Describe
management’s
role in assessing
and managing
climate-related
risks and
opportunities.
Risk governance—
page 58
Board activities—
page 86
Directors’
Remuneration
report—pages 117
to151
Fully consistent with TCFD recommendations
The CEO and ELT are accountable for Sage’s Climate strategy and our approach to the TCFD recommendations. The Executive Vice
President (EVP) of Sustainability and Sage Foundation have responsibility and oversight our Protect the Planet strategy. Climate risks and
opportunities have assigned owners, whoreceive strategic oversight from the EVP Sustainability and Foundation on a quarterly basis,
during a sustainability risk review meetingcoordinated by the sustainability function.
If further support on mitigation is needed, climate risks and opportunities are raised to the Sustainability, AI, and Data Ethics Committee.
Chaired by the Chief Brand and Corporate Affairs Officer, the Committee meets quarterly, and reviews climate-related matters, monitors
progress against key targets, and ensures alignment with Sage’s strategic objectives. Key outcomes from these meetings are shared with
theCEO and ELT and inform updates to the Board. The Committee uses Sage’s Enterprise Risk Management Framework and the results
ofSage’s climate scenario analysis and double materiality assessments to assess climate-related risks. These insights inform strategic
planning, investment decisions, and risk mitigation actions. We track progress through a dedicated KPI dashboard and climate-related
performance is embedded in executive remuneration. In FY25, a proportion of the Executive Directors’ and ELT’s Performance Share Plan
awards were again linked to strategic non-financial measures, including climate-related targets (see our Remuneration Policy on pages 127
to 131).
FY26 priorities
We will continue to enhance how we are integrating climate-related matters into strategic planning, performance management, reporting,
and due diligence processes. We will also continue to monitor emerging climate-adjacent topics—such as nature and broader sustainability
issues—to ensure consistent and effective oversight across all areas of impact.
TCFD
recommendation Summary and FY26 priorities
Strategy
a) Describe
the climate-
related
risks and
opportunities
the organisation
has identified
over the short,
medium, and
long term.
See climate risks
and opportunities
table on pages 42
to 44
Further
information can
befound in our
Non-financial
statement
Fully consistent with TCFD recommendations
Reflecting on our progress outlined in our previous disclosures, we continue to improve our understanding, through the use of climate
scenario analyses of climate-related risks and opportunities across short-, medium-, and long-term time horizons, and aim to develop
aholistic understanding of how climate change may impact aspects of Sage’s business strategy, operations, and finances.
Through a qualitative climate scenario analysis, we identified climate-related risks and opportunities; our methodology is outlined
inour FY22 Annual Report. Relevant internal stakeholders assessed risks and opportunities using Sage’s Enterprise Risk Management
(ERM) Framework, taking into consideration likelihood and impact, as well as setting a defined risk appetite (see page 56 to 66 for
further details) and the potential impact to Sage (see Strategy pillar disclosure ‘b’ and ‘c’).
In FY25, our climate-related risks and opportunities remained consistent with previous years. We built on our previous assessment by
undertaking a quantitative climate scenario analysis, to examine the potential financial implications of both physical and transition
climate risks. To support this analysis, we used the “Risilience” climate modelling platform to simulate a range of climate scenarios
andinform our strategic planning. As part of the assessment, we identified physical risks and six key categories of transition risks
related to climate change that may impact our operations, value chain, and stakeholder relationships. These categories are linked
toourexisting climate risk profile, and are outlined below.
Physical risks
Exposure and related vulnerability of Sage’s physical assets to selected climate hazardscoastal flooding, drought/water stress,
flash flood, freezing, heatwave, riverine flood, temperate, and tropical windstorms.
Transition risks
• Policy: Anticipated increases in the cost of emitting greenhouse gases (GHGs) due to evolving climate-related legislation,
including carbon pricing mechanisms and mandatory disclosure requirements.
Litigation: Potential for legal action against companies perceived to be underperforming on climate commitments or failing
to meet regulatory obligations.
• Customer sentiment: A shift in customer preferences towards more sustainable products and services could reduce demand
for offerings perceived as carbon-intensive, particularly in markets with high climate awareness.
• Investor/market sentiment: Growing scrutiny from investors and financial institutions may lead to reduced access to capital
or higher financing costs for businesses not aligned with net zero pathways or if a company’s transition strategy is perceived as
overly aggressive, diverging from investor expectations.
• Reputation: Increased public and stakeholder pressure on organisations seen as lagging in their climate transition could
impact brand equity, employee engagement, and customer loyalty.
• Technology: The shift towards low-carbon technologies may result in increased operational costs, accelerated depreciation
ofexisting assets, and delivery risks associated with new systems and platforms.
36
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
TCFD
recommendation Summary and FY26 priorities
Strategy
b) Describe
theimpact of
climate-related
risks and
opportunities
onthe
organisation’s
businesses,
strategy, and
financial
planning.
See climate risks
and opportunities
table on pages 42
to 44
Fully consistent with TCFD recommendations
Reviewing the output of our FY25 TCFD-aligned climate change scenario analysis against our strategy, business plan, and operations, we
have not identified any material risks on the Group’s financial results, going concern, viability, businesses, or current strategy in the short,
medium or long term. We evaluated these risks against our internal materiality threshold, defined as a substantive financial or strategic
impact (see page 38 in strategy section ‘c). We assessed the potential impact on Sage’s cumulative discounted cash flows over three years,
assuming no mitigating actions are in place. The table below shows the risk categories and linked risks from our FY22 qualitative
assessment that were assessed against three warming scenarios: no policy (>4°C), stated policy (2.5°C) and Paris ambition (1.5°C).
Risk categories Linked risks from FY22 qualitative assessment
Policy Increasing cost of energy and carbon
Consumer sentiment Changing customer behaviour and needs
Reputation Reputational damage
Investor sentiment Reputational damage
Liability Reputational damage
Physical Damage to facilities
Technology New: Not identified as a risk in FY22 assessment
Risks arising from climate change and its associated risks are constantly evolving, so we will monitor and evaluate climate-related
impacts and review them in line with our evolving business strategy (see note 1 of the Group financial statements on page 182). In the
table on pages 42 to 44, we provide an overview of our climate risks and opportunities. If we identify material climate-related risks, we
will manage and prioritise these risks based on their financial materiality, as per our Risk Management Framework.
Climate change is considered as part of our strategy and operations. We are well positioned to support global climate awareness
andaction through our products such as Sage Earth (Sage’s carbon accounting offering). In FY25, we continued to deliver against our
NetZero Transition Plan and Climate strategy, obtaining an A-List award from CDP in recognition of our environmental and climate
leadership. This year, initiatives under our Net Zero Transition Plan included completing lifecycle assessments of selected products,
togain more granular data on how our products function and what activities are associated with their operations. This allowed us to
mapthe detailed sources of our emissions from products, enabling more targeted decarbonisation actions. Further details are
outlinedin our Non-Financial Statement which can be found at www.sage.com/en-gb/company/ sustainability-and-society/.
FY26 priorities
We will continue to monitor and assess our climate-related financial risks, working to continuously improve our quantitative modelling.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
37
TCFD continued
TCFD
recommendation Summary and FY26 priorities
Strategy
c) Describe
theresilience
ofthe
organisation’s
strategy,
takinginto
consideration
different
climate-related
scenarios,
including a
2°Cor lower
scenario.
Fully consistent with TCFD recommendations
In FY25, we refreshed our climate scenario analysis to further evaluate Sage’s strategic resilience to physical and transition risks under
high and low carbon scenarios. We used five climate scenarios and emission pathways: Paris Ambition (1.5°C), Paris Agreement (2°C),
Stated Policy (2.5°C), Current Policy (3°C), and No Policy (>4°C) with temperatures consistent with global warming above pre-industrial
levels by 2100. We selected the five pathways to reflect the IPCC 6th Assessment Report (AR6), with each representing a broad narrative
offuture socio-economic development.
The assessment focused primarily on the short-term horizon (15 years), while also considering implications for the medium term (5–15
years) and long term (15-30 years). It was conducted on a ‘no additional mitigation’ basis, assuming no additional mitigations are in place.
Our main assumptions for the FY25 climate scenario analysis were: each emission pathway has a different probability of happening; No
Policy (>4°C) and Paris Ambition (1.5°C) are opposite ends of the stress test. In reality, the future will be a mix of all scenarios. The basis
was our current asset base without factoring in any potential changes over the analysed time horizons. Similarly, potential shifts in our
cloud infrastructure providers or technology stack were not considered, as the software industry is highly dynamic and volatile, with
projections of trends over the analysed time horizons not deemed robust enough. Where company-specific emissions or asset data
wasnot available, industry-average values by sector and region were applied based on external datasets and default model parameters.
In line with previous disclosures, the additional analysis undertaken during FY25 did not identify that climate is a financially material
risk to Sage in the short, medium or long term. As impacts arising from climate change are constantly evolving, we maintain a climate
risk and opportunity register, to ensure a proactive risk management approach with early response.
The results of the FY25 assessment were raised to the Global Risk Committee, with members including General Counsel and Company
Secretary, the Chief Executive Officer, and the Chief Financial Officer, to increase the level of understanding around the types and level
of climate risk that Sage is exposed to.
We have a range of measures and activities in place to manage identified climate change impacts, as detailed between pages 21 and 32
of our Non-Financial Statement.
FY26 priorities
We will focus on gaining a better understanding of how climate interacts with various touchpoints across the business.
TCFD
recommendation Summary and FY26 priorities
Risk Management
a) Describe the
organisation’s
processes for
identifying
andassessing
climate-related
risks.
Principal
Risksand
uncertainties
page 61 to 66
Fully consistent with TCFD recommendations
We fully align with TCFD recommendations and have embedded climate risk identification, assessment, and management within our
established ERM processes. As above, the results of our FY25 climate scenario analysis indicate that climate-related risks are not
currently financially material to Sage.
We manage climate change as a sub-risk under our ESG Principal Risk, ensuring we reach our desired risk appetite. An operational
climate risk register feeds into our climate sub-risk and helps to monitor the individual climate risks and opportunities that are relevant
toour business.
To address existing and emerging regulatory requirements and best practice, we have a formalised process to identify climate-related
risks and opportunities, which includes:
Yearly horizon scanning informed by regulatory guidance, climate science, and expert judgement.
Using climate scenario analysis and double materiality assessment, to prioritise risks and opportunities.
An operational climate risk register reviewed quarterly by the EVP Sustainability and Foundation, to assess if any risks need to be
escalated to the Sustainability, AI and Data Ethics committee.
Our prioritisation process integrates the financial materiality component of the CSRD-related double materiality assessment, enabling us
to focus detailed reporting and management on the highest priority risks. We monitor lower priority risks and revisit them periodically.
FY26 priorities
We will continue to refine identification and prioritisation processes, leveraging scenario analysis outcomes, and enhancing our climate
risk register accordingly.
TCFD
recommendation Summary and FY26 priorities
Risk Management
b) Describe the
organisation’s
processes for
managing
climate-related
risks.
Principal
Risksand
uncertainties
page 61 to 66
Fully consistent with TCFD recommendations
Our ERM Framework provides a consistent methodology to manage all risks, including climate-related risks, supporting risk-informed
decision making across the organisation. The Climate team in collaboration with key internal stakeholders, uses the ERM framework to
decide whether to mitigate, transfer, accept, or control exposure for each risk. Risk owners across regions and functions are responsible
for the day-to-day management of climate risks and implementing controls. For example, physical risks are managed by our property
and crisis management teams with contingency and business continuity plans. Reputational damage is overseen by our Corporate
Affairs team.
To strengthen risk management capabilities, we have delivered bespoke training to risk owners and key stakeholders on ESG risk
management and regulatory requirements. This upskilling supports consistent and informed management of climate risks across Sage.
FY26 priorities
We plan to expand our training programme and deepen engagement with internal stakeholders to enhance our risk management practices.
38
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
TCFD
recommendation Summary and FY26 priorities
Risk Management
c) Describe how
processes for
identifying,
assessing, and
managing
climate-related
risks are
integrated
intothe
organisation’s
overall risk
management.
Principal
Risksand
uncertainties
page 61 to 66
Fully consistent with TCFD recommendations
Climate-related risks are fully integrated within Sage’s ERM Framework, which manages strategic, operational, commercial, financial,
compliance, change, and emerging risks using a consistent methodology.
ESG is a Principal Risk, with climate change a key sub-risk, ensuring that climate considerations are embedded at the highest
levels of risk governance.
Functional teams incorporate climate risks relevant to their domain, ensuring risk ownership is clear and embedded operationally.
The sustainability function and the EVP Sustainability and Foundation provide strategic oversight quarterly.
Our Sustainability team supports the integration by coordinating cross-functional risk assessments and aligning them with our
strategic objectives.
FY26 priorities
We will focus on embedding our FY25 climate scenario analysis insights into broader business risk discussions and conduct an education
campaign to help colleagues understand our impact on the planetary boundaries, including climate change, biodiversity, waste, and water,
and the implications for their daily roles.
TCFD
recommendation Summary and FY26 priorities
Metrics and Targets
a) Disclose the
metrics used by
the organisation
to assess
climate-related
risks and
opportunities
inline with its
strategy and risk
management
process.
Further
information can
befound in our
Non-financial
statement
Fully consistent with TCFD recommendations
Since 2018, we have measured and reported on energy and carbon emissions, providing us with a robust baseline from which to
planourjourney to net zero. We monitor various metrics related to climate risks, such as the percentage of renewable energy used.
Thesemetrics and any related targets are subject to ongoing review and updates, with monitoring and target-setting aligned to
themateriality of the risks.
Group net zero targets
Our carbon emissions calculations are also subject to independent limited assurance. In 2023, the SBTi validated our near-term 2030
commitment. In FY24, the SBTi validated our commitment to become net zero by 2040. Sage uses the SBTi definition of net zero for its
targets (page 62, https://sciencebasedtargets.org/glossary).
We have continued to reduce emissions against our target commitment. Since FY19, our market-based emissions have fallen by 27.8%,
against an SBTi glidepath of 27.2%, reducing from 231,957 tCO
2
e to 167,444 tCO
2
e in FY25. Our Non-Financial Statement www.sage.com/
en-gb/company/sustainability-and-society/ outlines the specific actions that will be taken to achieve our near-term 2030 target. We
trackour progress by targets and monitor through our climate risk register (our climate risks and opportunities can be found in the table
onpages 42 to 44).
Related executive remuneration targets
In FY22, we introduced a set of three-year performance measures to include relevant ESG metrics. Every year since FY22, we have
setthree-year performance measure for reducing emissions, in alignment with our SBTi-approved Net Zero Transition Plan. In
FY23theweighting of ESG measures increased from 15% to 20%. Our FY23 performance measures vested this year achieving
ourstretchtarget.
Read more in our Directors’ Remuneration Report on page 137.
Our most recent global emissions footprint is on page 36 of our Non-Financial Statement report.
FY26 priorities
We will continue to monitor and review our climate targets and metrics, providing quantitative disclosures where appropriate.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
39
TCFD continued
TCFD
recommendation Summary and FY26 priorities
Metrics and Targets
b) Disclose
Scope1,
Scope2,and,
ifappropriate,
Scope 3
greenhouse gas
(GHG) emissions,
and the related
risks.
Further
information can
befound in our
Non-financial
statement
Fully consistent with TCFD recommendations
Sage calculates and discloses emissions from Scope 1, Scope 2 and Scope 3, in compliance with Streamlined Energy and Carbon
Reporting (SECR) regulations.
Scope 1 and 2 emissions: UK and global
1
Current reporting year
Oct 2024Sept 2025
Previous reporting year
Oct 2023—Sept 2024
Previous reporting year
Oct 2022—Sept 2023
Total GHG emissions data
UK and
offshore
area
Global
(excluding
UK and
offshore
area)
UK and
offshore
area
Global
(excluding
UK and
offshore
area)
UK and
offshore
area
Global
(excluding
UK and
offshore
area)
Emissions from activities which the Company
ownsorcontrols, including combustion of fuel
andoperation of facilities (Scope 1)/tCO
2
e 435 714 834 554 196 1,030
Emissions from the purchase of electricity, heat,
steam, or cooling by the Company for its own use
Scope 2 (Indirect) location-based emissions (tCO
2
e) 679 2,399 878 2,357 738 2,518
Scope 2 (Indirect) market-based emissions (tCO
2
e) 39 268 14 1,864 13.3 1,395
Total gross Scope 1 and location-based
Scope2emissions (tCO
2
e) 1,114 3,113 1,713 2,911 933 3,548
Energy consumption* used to
calculateaboveemissions (kWh) 4,530,170 10,151,427 4,921,509 9,539,260 4,217,496 12,202,282
Carbon intensity ratio: location-based CO
2
e per total
GBP£1,000,000 revenue (Scope 1 and 2)** (tCO
2
e/revenue) 2.1 1.6 3.6 1.6 2.2 2.0
Scope 3 emissions (indirect) WTT, T&D and WTT (T&D) 289 818 315 702 268 891
1. The table sets out Sage’s mandatory reporting on GHG emissions and global energy use pursuant to the Large and Medium-sized
Companies and Groups (Accounts and Reports) Regulations 2008, as amended by the Companies Act 2006 (Strategic Report and
Directors’ Report) Regulations 2013 and the SECR under the Companies (Directors’ Report) and Limited Liability Partnerships
(Energy and Carbon Report) Regulations 2018.
* Energy consumption includes all energy use related to Scope 1 and 2.
** Global revenue in FY25 is £2,513m for Sage during the reporting period. It was £2,332m for the previous year’s reporting period.
Sage also screens and discloses emissions across all relevant Scope 3 categories as covered within our SBTi target.
In FY25, limited assurance of our GHG report has been provided by Bureau Veritas; a copy of the statement can be found in the
Appendix of our Non-Financial Statement. Further detail on our Scope 1, 2, and3GHG emissions and protocol aligned methodology,
andemissions can be found in our Non-Financial Statement on pages 90 to 104. The Non-Financial Statement canbe found here:
www.sage.com/en-gb/company/sustainability-and-society.
Energy-efficiency actions
Business travel: We continue to manage the risks associated with increased business travel while monitoring external factors, including
rising carbon intensity. In FY25, we enhanced our carbon emissions travel dashboard. Building on the addition of a shadow carbon price
200 per tonne) in FY24, we developed a Travel Insights Dashboard with up-to-date travel data, providing colleagues with key insights into
their own travel data. Contextualising travel behaviours alongside peers helps us to work directly with those colleagues to track emissions,
to educate, and support the decarbonisation of business travel.
Colleague engagement: We recognise the critical role that our colleagues play in reducing our carbon emissions. In FY25, we continued
to roll out the launch of the programme with Deedster to combine education and action. Colleagues can complete carbon-saving quizzes
and challenges on the Deedster app. To date, 724 Sage colleagues have taken 26,590 climate challenges, resulting in approximately
137tonnes of CO₂ emissions saved. Additionally, we have continued to expand the reach of our active travel scheme to five additional
countries. In partnership with Liftshare, we are providing colleagues with tools to reduce emissions derived from colleague commuting
and incentivising more sustainable modes of travel. At present, 276 colleagues are actively Liftsharing, resulting in approximately 32,000
road miles and 7.1 tonnes CO₂ emissions saved.
Property related: We continued to manage our sites effectively and efficiently in FY25 via our Sustainable Property strategy, which seeks
to improve the environmental characteristics and efficiency of our property estate. We saw an increase in the use of certified renewable
energy sources, reaching 86% of our total electricity consumption for FY25, compared with 54% in FY24. In FY25, we entered into a
performance-based energy efficiency partnership with a global commercial real estate services firm, at our global headquarters in Cobalt,
Newcastle. This initiative, involving the implementation of sub-metering and energy management software, achieved a 6.6% reduction in
electricity consumption, despite an increase in the occupancy rate due to changes in our Working from Home policy.
Reuse, Resell, Recycle: The IT department continued its “Reuse, Resell, Recycle” policy. This involves collecting old equipment and
ensuring it is upcycled and recycled. Sage sells the equipment to an external party and donates the proceeds to charity.
40
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
TCFD
recommendation Summary and FY26 priorities
Metrics and Targets
b) Disclose
Scope1,
Scope2,and,
ifappropriate,
Scope 3
greenhouse gas
(GHG) emissions,
and the related
risks. Continued.
Further
information can
befound in our
Non-financial
statement
Methodology
Our methodology underlying our disclosed emissions remains consistent with the previous year and is based on the “Environmental
Reporting Guidelines: including streamlined energy and carbon reporting guidance” (March 2019) issued by the Department for
Business, Energy & Industrial Strategy (BEIS) , the predecessor to DESNZ. This methodology is consistent with the World Resources
Institute’s Greenhouse Gas Protocol (GHGP) Corporate Accounting and Reporting Standard. We have also used the UK government
emissions factors for company reporting (published by DESNZ in 2023), combined with the most recent International Energy Agency
(IEA) international conversion factors (2022) for non-UK electricity within our reporting methodology. We have also used EcoAct’s
emission factors tool for Well toTank(WTT) and Transport & Distribution (T&D) for non-UK sites as DESNZ/DBT no longer publishes
them. These emission factors are basedon the specific fuel mix of each country’s electricity generation. For Scope 3 emissions
sources,we have used a combination ofthe Comprehensive Environmental Data Archive (CEDA version 6) and UK government
GHGemission factors. As our data collection improves, we aim to collect more supplier specific data.
Our purchased goods and services calculation has used supplier-specific data from the CDP Supply Chain questionnaire where relevant.
Working with CDP and other partners, we aim to increase the proportion further in subsequent years as more suppliers make use of this
service. In some cases, we have extrapolated total emissions by using available information from part of a reporting period and extending
it to apply to the full reporting year. For example, this has occurred where supplier invoices for the full reporting year were unavailable
prior to the publication of this year’s Annual Report and Accounts. Extrapolations have taken place based on a hierarchy of data
availability in line with the GHGP guidance for carbon accounting. For further details, our methodology document can be found at
www.sage.com/investors/.
Reporting period
Our mandatory GHG reporting period is 1 October 2024 to 30 September 2025 and is aligned with our financial reporting year.
Organisational boundary and responsibility
We report our emissions data using an operational control approach to define our organisational boundary which meets the definitional
requirements of the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 and the UK Streamlined Energy &
Carbon Reporting (SECR) regulations 2019 in respect of the energy consumption and emissions for which we are responsible. Under this
approach, we have accounted for 100% of GHG emissions from operations over which Sage has control.
Carbon intensity
To express our annual emissions in relation to a quantifiable factor associated with our operational activities, we have used “annual
revenue” in our intensity ratio calculation as this is the most relevant indication of our growth and provides for a good comparative
measure over time.
TCFD
recommendation Summary and FY26 priorities
Metrics and Targets
c) Describe the
targets used by
the organisation
to manage
climate-related
risks and
opportunities
and performance
against targets
See climate risks
and opportunities
table on pages 42
to 44
See Protect the
Planet targets on
page 32
Further
information can
befound in our
Non-financial
statement
Fully consistent with TCFD recommendations
Targets related to net zero
We have committed to net zero by 2040, and to reduce absolute Scope 1, 2, and 3 emissions by 50% by 2030 against a 2019 baseline.
Wearealso committed to the SBTi, the UN climate change Race to Zero, and the UN Global Compact Business Ambition for 1.5ºC.
We continue to work towards our SBTi-validated carbon targets. Since FY19 our market-based emissions have fallen by 27.8%, against
anSBTi glidepath of 27.2%, reducing from 231,957 tCO
2
e to 167,444 tCO
2
e in FY25. See Non-Financial Statement www.sage.com/en-gb/
company/sustainability-and-society/ for more detail on our 2030 target, 2040 targets, and Net Zero Transition Plan.
Targets and metrics related to our climate risks and opportunities
Our Protect the Planet strategy outlines our core climate-related targets, which includes our Net Zero Transition Plan, our target to
support of SMBs in reducing their emissions, and our advocacy for SMBs to enable them to align to sustainability standards. We have
included further detail on thesein our FY25 Non-Financial Statement where our Protect the Planet strategy is discussed in relation
toour double materiality assessment, found here: www.sage.com/en-gb/company/sustainability-and-society/. We have established
metrics tomonitor the progress of our targets and manage or climate related risks. For example, the opportunities for renewable energy
procurement have been via the percentage of electricity sourced from renewable energy contracts. When these contracts approach
renewal, we seek to procure renewable energy.
FY26 priorities
We will continue to monitor the climate targets we have in place, providing quantitative disclosures against targets where possible.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
41
TCFD continued
Key
Risk assessment period
Short term 1-5 years Medium term 5-15 years Long term 15-30 years
Sage has selected time horizons that harmonise with those of national and
international climate policy and goals, including the 2015 international
ParisAgreement and our three-year strategic plan of the business.
Maturity
High maturity
Quantitative climate scenario analysis performed
Medium maturity
Good understanding, further work desireable
Low maturity
Further work is required to fully impact, mitigate, and adapt
Our key climate-related
risks and opportunities
Quantification
risk categories Risk Maturity
Time
horizon
Climate
scenario
analysis
Transition risks
Consumer
sentiment
Changing
Customer
Behaviour
andNeeds
Sub-type
Market
Sage is closely linked to economic activity and the success of SMB
markets. However, SMB markets are more exposed and lessresilient to the
impacts of climate change. An increase in global disruption due to
climate change could reduce economic activity and lead to a lower
demand for Sage services.
FY25 update
We have strengthened our role as a trusted partner by equipping sales
teams with clear, insight-driven sustainability resources. Wedeveloped
a one-stop suite of sales enablement assets helping colleagues confidently
engage customers. Tailored messaging andtargeted training ensure we
support SMBs effectively amid climate challenges, reinforcing our
commitment to trusted guidance on sustainability.
Long term
(2023 & 2025)
Policy Increasing Cost
of Energy and
Carbon
Sub-type
Regulation and
Technology
Offices, hosting services, and data centres are energy-intensive
operations. If the cost of carbon increases, this could make the
Group’soperating costs more expensive. Sage may need to mitigate
costsand risk through increased carbon efficiency, and/or consider
where these costs are absorbed.
FY25 update
We are minimally impacted by high energy costs and prioritise
absoluteemissions reductions aligned with the SBTi Corporate
Net-Zero Standard,while recognising that high-quality carbon
removalsmaysupport future efforts to address residual emissions.
We are closely tracking updates to the SBTi framework, as
wellasevolving carbon market regulations and potential
futurecarbonprices.These insights will inform our approach
toresidual emissionsand long-term Carbon Removals strategy
https://www.sage.com/en-gb/company/sustainability-and-
society/#reports.
Long term
(2023, 2024,
2025)
Reputation
Investor
sentiment
Liability
Reputational
Damage
Sub-type
Reputation
Stakeholders’ expectations regarding ambitious carbon targets and
climate advocacy are increasing. They are applying greater scrutiny to
how Sage aligns all business activities to its Net Zero Transition Plan.
Sage may suffer reputational damage if targets are missed orifit is
notsufficiently active in this space.
FY25 update
We worked closely with our External Communications team to integrate
sustainability into our reputation monitoring programme tobetter
assess how our Sustainability and Society strategy influences brand
sentiment and stakeholder trust https://www.sage.com/en-gb/company/
sustainability-and-society/#reports.
We continue to monitor stakeholder sentiment on sustainability and
climate-related matters, extending alongside global partners including
WBCSD and Bankers for Net Zero.
Short to
Medium
term
(2025)
42
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Quantification
risk categories Risk Maturity
Time
horizon
Climate
scenario
analysis
Physical risks
Physical Workforce
Productivity
Sub-type
Chronic & Acute
An increasing number of extreme weather events may leave offices
andhomes unfit for work. This could reduce workforce productivity
bymaking it difficult for employees to work during certain times.
FY25 update
We continue to invest in flexible working structures that support
collaboration and adaptability, balancing local colleague needs
withbusiness priorities to ensure a safe working environment.
Short term
(2022 & 2024)
Physical Damage to
Facilities
Sub-type
Chronic and Acute
Extreme weather events have the potential to disrupt or damage Sage
sites/facilities. Flooding, heatwaves, droughts, and rising sea levels
could all impact our facilities. Insufficiently prepared facilities could be
unable to deal with more frequent and intense occurrences of such events.
FY25 update
In FY24, our Climate team conducted a climate scenario analysis across
all global office locations. This assessment identified North America
as a high-risk region.
In response, Sage’s Business Resilience team developed and implemented
an Extreme Weather & Natural Disasters Playbook for the North America
Executive Management Team (NA EMT). The Playbook was tested through
a tabletop exercise in May 2025, simulating the impact of a major
hurricane on our Atlanta and Lawrenceville offices. The exercise validated
the Playbook, reinforced NA EMT roles and responsibilities, and tested
decision making under pressure. The event also served to strengthen
regional preparedness and resilience.
Short term
(2022, 2024,
2025)
Physical Hosting
Resilience
Sub-type
Chronic & Acute
Sage has a number of centralised public cloud providers, as well as
hosting services. This infrastructure could be vulnerable to persistent
and extreme weather events. These events could become more frequent,
reducing service availability and customer experience.
FY25 update
We work with multiple hosting partners and regularly engage with our
most critical providers to understand how they incorporate climate
risks into their continuity and recovery plans.
In FY25, we continued these engagements, noting that many key
providers adhere to ISO 22301:2019, which supports climate-related
riskmanagement through robust business continuity practices.
Short to
Medium
term
(2022)
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
43
Maturity
Time
horizon
Opportunities
Retaining
andHiring
Superior
Talent
Sub-type
Efficient and
mindful workforce
It is important for employers to demonstrate sustainability as a cultural value. This can help attract and
retainenvironmentally conscious talent. A more climate-informative hiring process can make Sage more
attractive to talent.
FY25 update
In FY25, we introduced a new sustainability onboarding presentation to engage and inspire new hires from
the start, helping them understand Sage’s climate goals and their role in achieving them.
We continued to develop our colleague benefits, including electric vehicle schemes, low-carbon commuting
incentives and hybrid working support. Our partnership with MobilityWays offers personalised travel plans,
while our car-sharing app ‘Liftshare’ has expanded to more sites, reducing commuting emissions.
We also advanced our sustainability learning, with many colleagues completing courses through
Sustainability Unlocked andtaking partinClimate Fresk workshops, enabling them to supportour
decarbonisation efforts.
Short to
Medium
term
Renewable
Energy
Renewable
Energy
Procurement
Sub-type
Energy source
Sage could ingrain renewable energy provision into our facility management plans. This would incentivise Sage
building managers, landlords, and hosting services to develop and innovate more carbon-efficient buildings.
The combined pressure from Sage, its peers, and society can help reduce carbon emissions and costs.*
FY25 update
We are making progress in transitioning to clean energy in support of our 2030 emissions reduction and 2040
net zero targets. In FY25, we secured a carbon-free energy contract for our largest UK site, Cobalt, and opened
our new Atlanta office at Ponce City Market, a low-carbon building with strong sustainability credentials.
We continue to face challenges in expanding renewable energy use across our global estate, particularly in
leased sites and regions with limited access to green tariffs, such as North America and South Africa. Despite
these constraints, we remain committed to working with landlords and monitoring market developments to
identify further procurement opportunities.
Short to
Medium
term
New Products
and Services
Sub-type
Products
andservices
Climate change demands are presenting a new opportunity for Sage to develop products and services for its
SMB customers that will help them tackle the challenges of climate change and put sustainability at the core
oftheir business.
FY25 update
In FY25, we continued to roll out Sage Earth, our carbon accounting solution designed to help small and
mid-sized businesses measure, report, and reduce their emissions. Available in the UK and US, Sage Earth
uses advanced AI and partners with financial institutions, fintechs, and energy providers to expand its reach.
We continue to advocate for simpler climate standards that support SMBs in their net zero journey. Through
collaboration with colleagues, partners, and customers, we aim to align our products and operations with the
Paris Agreement and create lasting climate impact.
Short to
Long term
Enhanced
Brand
Sub-type
Reputation
Sage has an opportunity to help SMBs fight climate change and be their voice for the future, supporting them
when it comes to lobbying for change.
FY25 update
Our sustainability leadership continues to be externally recognised. We upheld our EcoVadis Gold rating,
were once again named one of the UK’s most sustainable companies by TIME, and achieved an A rating from
CDP, reflecting strong progress and transparency on climate action.
Short to
Medium
term
* Site strategy, an opportunity identified in Sage’s Annual Report 2024, has been integrated into renewable energy procurement, to help streamline
initiatives and reporting.
TCFD continued
44
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Non-financial and sustainability information statement
Human rights
We respect the most fundamental of human rights including no
child labour, no forced labour or modern slaveryand the freedom
ofassociation. We pay special attention to addressing the human
rights identified as potentially higher impact to oursector, through
Respecting privacy and protecting data; Developing inclusive and
accessible products; Responsible development and use ofArtificial
Intelligence (AI); and Protection from modern slavery and promoting
sustainable supply chain practices. We conduct appropriate due diligence
on our partners, and allof our partners and suppliers are required to
adhere to theprinciples set out inthe Supplier and Partner Code
ofConducts, including on human rights. Details on our duediligence
processes continue to be reported in our Modern Slavery Statement
available at www.sage.com/investors/governance.
Governance and oversight
We recognise that assurance over our business activities and those
of our partners and suppliers is essential. During FY25, we monitored
and reported on the completion of our mandatory Code of Conduct
training for all new colleagues. The training is then mandatory for
all colleagues at regular intervals thereafter. You can read more
about our risk management and Principal Risks from pages 56 to 66.
Tax strategy
We publish our tax strategy on our website (www.sage.com/
investors/governance/tax-strategy) and are committed to
managingour tax affairs responsibly and incompliance with
relevant legislation. Our tax strategy is aligned to our Code of
Conduct and Sage’s Values andbehaviours and is owned and
approved by the Audit and Risk Committeeannually.
Anti-Financial Crime
The Board and ELT remain fully committed to upholding our
keyvalue of ‘we do the right thing, which includes having a
zero-tolerance approach to fraud and other forms of financial
crime.In alignment with the Economic Crime and Corporate
Transparency Act 2023, we continue to take proactive steps to
ensurethat we have reasonable and proportionate procedures in
placeto prevent fraud by persons associated with our business.
Ouranti-financial crime policy and accompanying procedure
makeit clear that Sage expects colleagues to recognise and
reportany concerns or suspicious activity they encounter via
ourinternal reporting and whistleblowing mechanisms, so
thattheycan be thoroughly investigated. Any investigations
concerning incidents of fraud or other financial crime are
reportedto the Audit and Risk Committee, which reviews
theoutcomes of each case.
Anti-bribery and corruption
Sage has an anti-bribery and corruption policy which details our
zero-tolerance approach to all forms of bribery and corruption.
Weuse Transparency International’s Corruption Perceptions Index to
inform our risk based approach to ourdue diligence on customers,
suppliers and partners, which is codified in our third-party due
diligence policy.
Our dedicated Business Due Diligence team supports colleagues
infulfilling their third-party due diligence obligations. We also
require our partners to adopt our position on bribery and corruption
and we support them indoing so by clearly setting out our expectations
in our Partner Code of Conduct.
Sage’s anti-bribery and corruption policy, together with associated
whistleblowing procedures and grievance mechanisms, are designed
to ensure that colleagues and other parties, including contractors
and third parties, are able to report any instances of poor practice
safely through internal channels or an independent organisation.
Allreports received via this or any other reporting mechanism are
thoroughly investigated and reported to the Audit and Risk Committee,
which reviews each case and its outcomes. None of our investigations
during FY25 identified any systemic issues or breaches ofour
obligations underthe Bribery Act 2010.
The anti-bribery and corruption policy is supported by our gifts
&hospitality and conflicts of interest policies and theirsupporting
declaration and approval procedures, as well as periodic checks and
reminders. Further details on our policies and procedures in this
area can be found in the Appendix of the Non-Financial Statement
available at www.sage.com/en-gb/company/sustainability-and-society.
Non-financial and Sustainability
InformationStatement
Information as required byregulation can be found on the
following pages:
Environmental matters pages 30 to 32, and 35 to 44
Our employees pages 24 to 29, and 94
Social matters pages 30 to 34, 45 and 96
Human rights page 45
Anti-corruption
andanti-bribery
page 45
Climate-related
disclosures
pages 35 to 44
Business model pages 8 and 9
KPIs pages 22 and 23
Principal Risks pages 61 to 66
Ethics and governance
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
45
Section 172(1) statement
Section 172(1) statement
The Directors of The Sage Group plc. confirm that, throughout
the year, they have acted in good faith and in a manner they
consider most likely to promote the success of the Company
for the benefit of all its shareholders as a whole. In fulfilling
this duty, they have given due consideration to the interests
of Sage’s wider stakeholder community, safeguarded the
Company’s reputation, and supported its long-term sustainability.
This duty is outlined in section 172(1)(a) to (f) of the Companies
Act 2006 (‘section 172).
Engagement with our stakeholders plays a vital role in
ensuring that our Directors fully understand their needs and
make well-informed decisions that consider different
priorities. However, the Board recognises that stakeholder
priorities may sometimes compete. The Board therefore seeks
to make decisions that best support Sage’s strategy and deliver
sustainable value over time. Stakeholder views are considered
in all matters of strategic significance, and the principles of
section 172 are embedded throughout the organisation, from
Board-level decisions to operational culture.
Details of the principal decisions made during the year
canbe found onpages 88 to 89. Alongside the key decisions
outlined, the table opposite highlights other sections of this
report which explain how the Directors havehad regard to
section 172 factors in FY25.
Board members have undertaken numerous stakeholder
engagement activities throughout the year to understand
stakeholder perspectives and interests. Further information
onthese activities can be found on pages 90 to 97.
Section 172 factors
a) The likely consequences ofany
decision inthelong term
b) The interests of the company’s employees
c) The need to foster thecompany’s
business relationships with suppliers,
customers, and others
d) The impact of the company’s operations
onthe community and theenvironment
e) The desirability ofthecompany
maintaining a reputationfor high
standards of business conduct
f) The need to act fairly as
between members ofthecompany
46
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
4
6
THE
SA
GE
GRO
UP
PLC
. A
NNU
AL
REP
ORT
AN
D A
CCO
UNT
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025
46
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Further information on how section 172 has been applied by the Directors can be found throughout the Annual Report.
Section 172 factors
Pages
Section 172 factors
Pages
Likely consequences of
decisions in the long term
 Impact of operations on the
 community and the environment
Interests of our colleagues
 Maintaining a reputation for high
 standards of business conduct
 Acting fairly between members
 of the Company
Fostering business relationships
with suppliers, customers, and others
Chair’s statement
Our strategy
Sustainability and Society
TCFD
Principal Risks and uncertainties
Viability Statement
Corporate governance report—
Board activities
Stakeholder engagement
Nomination Committee Report
Directors’ Remuneration Report
Directors’ Report
10 and 11
15 to 18
30 to 34
35 to 44
61 to 66
67 and 68
86 and 87
90 to 97
102 to 108
117 to 151
152 to 158
Chair’s statement
CEO’s review
Sustainability and Society
TCFD
Non-financial and sustainability
information statement (NFSIS)
Ethics and governance
Principal Risks and uncertainties
Corporate governance report—
Board activities
Stakeholder engagement—Society
10 and 11
12 to 14
30 to 34
35 to 44
45
61 to 66
86 and 87
91 and 96
Chair’s statement
CEO’s review
Our people and culture
Principal Risks and uncertainties
Chair’s introduction to governance
Corporate governance report—Board activities
Stakeholder engagement—Colleagues
Stakeholder engagement—
Board Associate
Corporate governance report—
Embedding culture
10 and 11
12 to 14
24 to 29
61 to 66
72 and 73
86 and 87
91 and 94
95
98 and 99
Chair’s statement
CEO’s review
Our people and culture
Sustainability and Society
TCFD
NFSIS—Ethics and governance
Corporate governance report—
Board activities
Stakeholder engagement
Corporate governance report—
Embedding culture
Corporate governance report—
Board performance review
Audit and Risk Committee Report
10 and 11
12 to 14
24 to 29
30 to 34
35 to 44
45
86 and 87
90 to 97
98 and 99
100 and 101
109 to 116
Corporate governance report
Corporate governance report—
Board activities
Stakeholder engagement—
Shareholders
Directors’ Remuneration Report
Directors’ Report
70 to 101
86 and 87
91 and 97
117 to 151
152 to 158
Our business model
Chair’s statement
CEO’s review
Our strategy
Sustainability and Society
NFSIS—Ethics and governance
Principal Risks and uncertainties
Corporate governance report
Corporate governance report—
Board activities
Stakeholder engagement—
CustomersandSociety
8 and 9
10 and 11
12 to 14
15 to 18
30 to 34
45
61 to 66
70 to 101
86 and 87
90 to 92 and 96
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
47
Financial review
The Financial review provides a summary of the Group’s
results on a statutory and underlying basis, alongside
itsorganic performance. Underlying measures allow
management and investors to understand the Group’s
financial performance adjusted for the impact of foreign
exchange movements and recurring and non-recurring
items,while organic measures also adjust for the impact
ofacquisitions and disposals.
1
Introduction
Sage performed well in FY25, with continued growth across
all regions. Disciplined cost management together with
operating efficiencies supported strong operating profit
and margin expansion, driving double-digit growth in
earnings per share and robust cash flows.
Underlying total revenue increased by 10% to £2,513m, with
all regions contributing to growth, including North America
at 12%, the UKIA region at 9%, and Europe at 7%. Growth was
driven by strong demand for our solutions as SMBs continue
to digitalise their accounting, HR, and payroll functions.
Sage’s growth was underpinned by a strong performance
inunderlying ARR, which increased by 11% to £2,574m
(FY24: £2,329m), reflecting good levels of growth from
newand existing customers and strong retention rates.
This led to an increase in underlying recurring revenue of
10% to £2,436m. As a result, 97% of Sage’s total revenue is
recurring, reflecting the high-quality and resilient nature
ofthe Group.
On an organic basis, total revenue grew by 9% to £2,506m
(FY24: £2,296m), while ARR grew by 10% to £2,560m
(FY24: £2,329m).
Underlying operating profit grew by 17% to £600m, leading
to a strong increase in operating margin of 150 basis points
to 23.9%. This was driven by strong revenue growth and
operating efficiencies, with disciplined cost management
supporting ongoing investment.
Reflecting this progress and the impact of recent share
buybacks, underlying basic EPS increased by 18% to 43.2p.
The Group remains highly cash generative. Underlying cash
flow from operations increased by 2% to £660m, underpinned
by cash conversion of 110%, which was mainly driven by
further growth in subscription revenue.
In line with our disciplined approach to capital allocation,
wecontinue to invest in both organic and inorganic growth,
while delivering shareholder returns. The Board is proposing
a final dividend of 14.40p per share, representing a total
dividend in respect of FY25 of 21.85p per share, an increase
of 7%. We have also announced a share buyback programme
of up to £300m, to be executed in FY26, reflecting strong
cash generation, our robust financial position, and the
Board’s confidence in Sage’s future prospects.
Financial review
Sage delivered another
goodperformance in FY25,
with strategic focus driving
strong, sustainable growth.
Disciplined capital allocation
continues to support margin
expansion, investment, and
shareholder returns.
Jonathan Howell
Chief Financial Officer
1. Figures provided on an underlying basis unless otherwise stated. Underlying and organic revenue and profit measures are defined in the Glossary.
48
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Statutory and underlying financial results
Financial results
Statutory Underlying
FY25 FY24 Change FY25 FY24 Change
North America £1,138m £1,052m +8% £1,138m £1,018m +12%
UKIA
2
£729m £670m +9% £729m £668m +9%
Europe £646m £610m +6% £646m £604m +7%
Group total revenue £2,513m £2,332m +8% £2,513m £2,290m +10%
Operating profit £530m £452m +17% £600m £513m +17%
Operating profit margin % 21.1% 19.4% +1.7 ppts 23.9% 22.4% +1.5 ppts
Profit before tax £484m £426m +14% £555m £486m +14%
Profit after tax £369m £323m +14% £423m £370m +14%
Basic EPS 37.7p 32.1p +18% 43.2p 36.7p +18%
2. United Kingdom and Ireland, Africa, and Asia-Pacific (APAC).
The Group achieved statutory and underlying total revenue of £2,513m in FY25. Statutory total revenue increased by 8%,
reflecting underlying total revenue growth of 10%, offset by a 2-percentage point foreign exchange headwind, with sterling
strengthening against key currencies.
Statutory operating profit increased by 17% to £530m, reflecting a 17% increase in underlying operating profit to £600m,
together with a £7m decrease in recurring and non-recurring items
3
, mainly relating to lower acquisition-related expenses.
Statutory and underlying basic EPS increased by 18%, to 37.7p and 43.2p respectively, mainly reflecting higher underlying
profit, with an increase in net finance costs, offset by a reduction in the weighted average number of shares as a result of
recent share buybacks.
Revenue
The Group increased underlying total revenue by 10% to £2,513m (FY24: £2,290m), with all regions contributing to growth. In
North America, revenue grew by 12%, with a strong performance from Sage Intacct together with continued growth in Sage 200
and Sage 50. In the UKIA region, revenue increased by 9%, driven by Sage Intacct together with cloud solutions for small businesses
including Sage 50. In Europe, revenue increased by 7%, with growth across our accounting, payroll, and HR solutions.
Our aim is to efficiently grow revenues across all products and services, by attracting new customers and delivering more
value to existing customers. Sage Business Cloud, comprising our cloud native
4
and cloud connected
5
solutions, helps
customers benefit from a growing range of cloud and AI-powered services via the Sage Platform, leading to deeper customer
relationships and higher lifetime values.
As a result, Sage Business Cloud total revenue increased by 13% to £2,083m (FY24: £1,837m), driven by growth in cloud native
revenue of 23% to £885m (FY24: £718m) primarily through new customer acquisition, and by growth in cloud connected
revenue from both existing and new customers.
Underlying recurring revenue increased by 10% to £2,436m (FY24: £2,215m), with software subscription revenue up by 12% to
£2,093m (FY24: £1,876m), leading to subscription penetration of 83% (FY24: 82%). As a result, 97% of the Group’s revenue is recurring.
On an organic basis, total revenue grew by 9% to £2,506m (FY24: £2,296m), whilst recurring revenue grew by 9% to £2,429m
(FY24: £2,221m).
3. Recurring and non-recurring items are defined in the Glossary and detailed in note 3.6 of the financial statements.
4. Cloud native solutions run in a cloud environment enabling access to up-to-date functionality at any time, from any location, via the internet.
5. Cloud connected solutions are deployed on premise with significant functionality delivered through the cloud.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
49
Financial review continued
Revenue by region
North America FY25 FY24 Change
Organic
change
US £997m £891m +12% +11%
Canada £141m £127m +11% +11%
Underlying total revenue £1,138m £1,081m +12% +11%
In North America, underlying total revenue increased by 12% to £1,138m, with growth across Sage’s key accounting solutions,
particularly among mid-sized businesses. Recurring revenue grew by 12% to £1,110m (FY24: £994m), while subscription
penetration increased to 82%, up from 81% in the prior year.
In the US, total revenue increased by 12% to £997m. Sage Intacct, which now represents over 45% of US revenue, grew by 23%
to£461m (FY24: £374m), driven by strength across key industry verticals, particularly construction and real estate, financial
services and not-for-profit, together with an enhanced commercial proposition through the expansion of suites and introduction
of multi-year customer contracts. Revenue was also driven by growth in Sage 200, with good levels of upsell toexisting
customers and higher pricing, together with further growth in Sage X3 and Sage 50.
In Canada, total revenue grew by 11% to £141m, with good performance from Sage Intacct driven by new customers, together with
growth in Sage 50. In addition, Sage HR continued to gain momentum, particularly through cross-sell to existing customers.
Adjusting for the acquisitions of Fyle in FY25 and Anvyl in FY24, organic total revenue grew by 11% in the US, and by 11% in the
North America region as a whole.
UKIA FY25 FY24 Change
Organic
change
UK and Ireland (Northern Europe) £554m £505m +10% +10%
Africa and APAC £175m £163m +7% +7%
Underlying total revenue £729m £668m +9% +9%
In the UKIA region, underlying total revenue increased by 9% to £729m, with further strength across Sage’s accounting, HR,
and payroll solutions. Recurring revenue also grew by 9% to £714m (FY24: £653m), while subscription penetration was 89%,
inline with the prior year.
In the UK and Ireland, total revenue grew by 10% to £554m. Sage Intacct continued to scale rapidly, driven by accelerating
newcustomer acquisition. Sage 50 also contributed strongly, together with Sage 200, supported by a strong renewal rate
andhigher pricing. In addition, Sage’s cloud native solutions for small businesses, including Sage Accounting, Sage Payroll,
andSage HR, delivered good levels of growth. The recent launch of Sage Copilot supported the strong performance of both
Sage 50 and Sage Accounting. Revenue was also driven through the continued growth of Sage for Accountants.
In Africa and APAC, total revenue grew by 7% to £175m, with continued growth in Sage Accounting and Sage Payroll, driven
bynew customer acquisition and higher pricing, together with a strong performance from Sage Intacct. Sage X3 and local
products in the Sage 50 franchise also continued to contribute to growth.
Europe FY25 FY24 Change
Organic
change
France £324m £306m +6% +6%
Central Europe £155m £146m +6% +6%
Iberia £167m £152m +10% +7%
Underlying total revenue £646m £604m +7% +6%
Europe achieved underlying total revenue growth of 7% to £646m, reflecting a strong performance particularly in Sage 200,
Sage X3, HR, and payroll solutions. Recurring revenue grew by 8% to £612m (FY24: £568m), while subscription penetration
increased to 79%, up from 76% in the prior year.
In France, total revenue grew by 6% to £324m, driven by accounting solutions. Sage X3 was a significant contributor of growth,
with continued strong customer demand, while Sage 200 also performed well. In addition, Sage Intacct continued to see early
traction as the solution starts to scale.
50
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Central Europe achieved a total revenue increase of 6% to £155m. HR and payroll solutions, which represent almost half the
region’s revenue, grew strongly, driven by upsell to existing customers together with new customer wins. Growth was also
driven by Sage 200, mainly through sales to existing customers.
In Iberia, total revenue grew by 10% to £167m, reflecting strength across Sage 200 and Sage 50, driven by renewals, higher
pricing, and new customers. Growth was also driven by ForceManager, a mobile workforce management solution acquired in
October 2024. In addition, Iberia achieved good levels of growth from accountants, following the recent introduction of Sage
for Accountants into the region.
Adjusting for the impact of the ForceManager acquisition, organic total revenue grew by 7% in Iberia, and by 6% in the Europe
region as a whole.
Revenueunderlying and organic reconciliation to statutory
Total revenue bridge
FY25 FY24 Change
Statutory £2,513m £2,332m +8%
Impact of FX
6
(£42m)
Underlying £2,513m £2,290m +10%
Disposals
Acquisitions (£7m) £6m
Organic £2,506m £2,296m +9%
6. Impact of foreign exchange (FX) retranslating FY24 revenue and costs at FY25 average rates.
Statutory and underlying revenue was £2,513m in FY25. Underlying revenue in FY24 of £2,290m reflects statutory revenue of
£2,332m retranslated at current year exchange rates, resulting in a foreign exchange headwind of £42m. Organic revenue in FY25
was £2,506m, reflecting underlying revenue of £2,513m adjusted for £5m of revenue from the acquisition of ForceManager and
£2m from the acquisition of Fyle during the year. Organic revenue in FY24 of £2,296m reflects underlying revenue of £2,290m,
adjusted for £6m of revenue from Anvyl and Infineo, which were acquired at the end of FY24.
Operating profit
The Group increased underlying operating profit by 17% to £600m (FY24: £513m), resulting in a strong increase in underlying
operating margin of 150bps to 23.9% (FY24: 22.4%). This was driven by revenue growth and operating efficiencies, with
disciplined cost management supporting ongoing investment. On an organic basis, adjusting for the impact of acquisitions
inFY24 and FY25, operating profit increased by 16% to £600m (FY24: £515m) while margin was in line with underlying.
Operating profit—underlying and organic reconciliation to statutory
Operating profit bridge
FY25 FY24
Operating
profit
Operating
margin
Operating
profit
Operating
margin
Statutory £530m 21.1% £452m 19.4%
Recurring items
7
£73m £82m
Non-recurring items
Reversal of property restructuring (£2m)
Reversal of employee-related costs (£3m)
Reversal of restructuring costs (£1m) (£2m)
Impact of FX
8
(£16m)
Underlying £600m 23.9% £513m 22.4%
Disposals
Acquisitions £2m
Organic £600m 23.9% £515m 22.4%
7. Recurring and non-recurring items are defined in the Glossary and detailed in note 3.6 of the financial statements.
8. Impact of retranslating FY24 revenue at FY25 average rates.
The Group achieved a statutory operating profit in FY25 of £530m. Underlying and organic operating profit of £600m in FY25
reflects statutory operating profit adjusted for recurring and non-recurring items.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
51
Financial review continued
Recurring items of £73m (FY24: £82m) comprise £42m of amortisation of acquisition-related intangibles (FY24: £48m) and
£31m of M&A-related charges (FY24: £34m). Non-recurring items in FY25 comprise a £2m reversal of property restructuring
costs (FY24: £nil) and a £1m reversal of other restructuring costs (FY24: £2m). Non-recurring items in FY24 also comprised
a£3m reversal of employee-related charges for French payroll taxes relating to previous years. Together, recurring and
non-recurring items reduced by £7m compared with the prior year.
In addition, the retranslation of FY24 underlying and organic operating profit at current year exchange rates has resulted
inan operating profit headwind of £16m. This has led to a 30-basis point margin headwind from foreign exchange to 22.4%
(FY24underlying as reported: 22.7%).
Organic operating profit of £515m in FY24 reflects underlying operating profit of £513m adjusted for £2m of operating profit
from Anvyl and Infineo, which were acquired at the end of FY24.
Underlying EBITDA
Underlying EBITDA was £694m (FY24: £605m) representing a margin of 27.6%. The increase in underlying EBITDA principally
reflects the growth in underlying operating profit.
FY25 FY24 Margin
Underlying operating profit £600m £513m 23.9%
Depreciation and amortisation £48m £47m
Share-based payments £46m £45m
Underlying EBITDA £694m £605m 27.6%
Net finance cost
The underlying net finance cost for the FY25 increased to £45m (FY24: £27m), mainly reflecting higher interest expense
following the new debt issuance (see page 54) together with lower interest income on cash and cash equivalents during
theyear. The statutory net finance cost of £46m (FY24: £26m) is broadly in line with the underlying net finance cost.
Taxation
The underlying tax expense for FY25 was £132m (FY24: £116m), resulting in an underlying tax rate of 24% (FY24: 24%).
Thestatutory income tax expense for FY25 was £115m (FY24: £103m), resulting in a statutory tax rate of 24% (FY24: 24%).
Earnings per share
FY25 FY24 Change
Statutory basic EPS 37.7p 32.1p +18%
Recurring items 5.7p 6.3p
Non-recurring items (0.2)p (0.5)p
Impact of foreign exchange (1.2)p
Underlying basic EPS 43.2p 36.7p +18%
Underlying basic EPS and statutory basic EPS increased by 18% to 43.2p and 37.7p, respectively, mainly reflecting higher
underlying operating profit.
Cash flow
Sage remains highly cash generative, with underlying cash flow from operations increasing by 2% to £660m (FY24: £649m),
representing underlying cash conversion of 110% (FY24: 123%). This strong cash performance reflects growth in subscription
revenue and strength in receivables collection, partly offset by increased capital expenditure due to workplace investment
together with the timing of certain payments to third parties. Free cash flow of £517m (FY24: £524m) reflects robust underlying
cash conversion, offset by higher net interest and income tax.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Cash flow APMs FY25
FY24
(asreported)
Underlying operating profit £600m £529m
Depreciation, amortisation and non-cash items in profit £44m £44m
Share-based payments £46m £45m
Net changes in working capital £26m £55m
Net capital expenditure (£56m) (£24m)
Underlying cash flow from operations £660m £649m
Underlying cash conversion % 110% 123%
Non-recurring cash items (£8m) (£5m)
Net interest paid and derivative financial instruments (£34m) (£25m)
Income tax paid (£101m) (£91m)
Profit and loss foreign exchange movements (£4m)
Free cash flow £517m £524m
Statutory reconciliation of cash flow from operations FY25
FY24
(asreported)
Statutory cash flow from operations £675m £625m
Recurring and non-recurring items £41m £44m
Net capital expenditure (£56m) (£24m)
Other adjustments including foreign exchange translations £4m
Underlying cash flow from operations £660m £649m
Net debt and liquidity
Group net debt was £1,189m at 30 September 2025 (30 September 2024: £738m), comprising cash and cash equivalents
of£390m (30 September 2024: £508m) and total debt of £1,579m (30 September 2024: £1,246m). The Group had £1,020m
ofcashand available liquidity at 30 September 2025 (30 September 2024: £1,138m).
The increase in net debt in the period is summarised in the table below:
FY25
FY24
(as reported)
Net debt at 1 October (£738m) (£561m)
Free cash flow £517m £524m
New leases (£28m) (£26m)
Acquisition of businesses (£87m) (£34m)
M&A and equity investments (£33m) (£41m)
Dividends paid (£207m) (£199m)
Share buyback (£605m) (£348m)
Purchase of shares by Employee Benefit Trust (£55m)
FX movement and other (£8m) £2m
Net debt at 30 September (£1,189m) (£738m)
The Group’s debt is sourced from sterling and euro denominated notes, together with a syndicated multicurrency revolving
credit facility (RCF).
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
53
Financial review continued
The Group’s notes include £300m 12-year notes issued
inMarch 2025 with a coupon of 5.625%, and €500m 5-year
notesissued in February 2023 with a coupon of 3.82%, under
the Group’s Euro Medium Term Note programme. Sage’s other
notes comprise £400m 12-year notes issued in February 2022
with a coupon of 2.875%, and £350m 10-year notes issued in
February 2021 with a coupon of 1.625%.
The Group’s RCF of £630m expires in December 2029 and
wasundrawn at 30 September 2025 (FY24: undrawn). Sage
hasan investment grade issuer rating assigned by Standard
and Poor’s of BBB+ (stable outlook).
Sage debt maturity profile (£m)
RCF
0 200 400 600 800 1,000 1,200
FY27
FY28
FY29
FY30
FY31
FY32
FY33
FY34
FY35
FY36
FY37
Sterling Bond Eurobonds (€500m)
437
350
300
400
630
Capital allocation
Sage’s disciplined capital allocation policy is focused on accelerating strategic execution through organic and inorganic
investment and delivering shareholder returns. During FY25, Sage completed the acquisition of Tritium Software, the developer of
ForceManager (now branded Sage Sales Management), a mobile workforce management solution for field-based sales teams,
and Fyle, an AI-powered expense management platform that transforms how SMBs track and manage expenses.
Sage has a progressive dividend policy, intending to grow the dividend over time while considering the future capital
requirements of the Group. The final dividend proposed by the Board is 14.40p per share, taking the total dividend for
theyearto 21.85p, up 7% compared with the prior year (FY24: 20.45p).
The Group also considers returning surplus capital to shareholders. On 30 July 2025, Sage completed a share buyback
programme, commenced on 20 November 2024 and extended on 15 May 2025, under which a total of 48.2m shares were
purchased for an aggregate consideration of £600m and subsequently cancelled.
Alongside these results, we have announced a further share buyback programme of up to £300m, reflecting Sage’s strong
cashgeneration, robust financial position, and the Board’s confidence in the Group’s future prospects. Sage continues
tohave considerable financial flexibility to drive the execution of its growth strategy.
FY25
FY24
(as reported)
Net debt £1,189m £738m
Underlying EBITDA (last 12 months) 694m £622m
Net debt/underlying EBITDA ratio 1.7x 1.2x
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
The Group’s underlying EBITDA over the last 12 months was £694m, resulting in a net debt to underlying EBITDA leverage ratio
of1.7x, up from 1.2x in the prior year. Sage intends to operate in a broad range of 1x to 2x net debt to underlying EBITDA over the
medium term, with flexibility to move outside this range as business needs require.
Return on Capital Employed (ROCE) for FY25 was 31% (FY24 as reported: 26%)
9
. A reconciliation of ROCE to our reported measures
isset out below.
Going concern
The Directors have robustly tested the going concern assumption in preparing these financial statements, taking into
account the Group’s strong liquidity position at 30 September 2025 and a number of downside sensitivities, and remain
satisfied that the going concern basis of preparation is appropriate. Further information is provided in note 1 of the
financialstatements on page 181.
Foreign exchange
The Group does not hedge foreign currency profit and loss translation exposure, and the statutory results are therefore
impacted by movements in exchange rates. The average rates used to translate the consolidated income statement and
tonormalise prior year underlying and organic figures are as follows:
Average exchange rates (equal to GBP)
FY25 FY24 Change
Euro (€) 1.18 1.17 +1%
US dollar ($) 1.31 1.27 +3%
Canadian dollar (C$) 1.83 1.73 +6%
South African rand (ZAR) 23.61 23.50 +0%
9. A reconciliation of ROCE to our reported measures is set out below.
Reconciliation of Return on Capital Employed FY25
FY24
(as reported)
Underlying operating profit net of amortisation of acquired intangibles £558m £481m
Net assets less borrowings and cash £1,909m £1,832m
Less:
Derivative financial instruments (£32m) (£17m)
Provisions for non-recurring costs £6m £16m
Financial liability for the purchase of own shares £8m £4m
Tax assets or liabilities (£49m) (£54m)
Adjusted net assets £1,842m £1,781m
Average adjusted net assets £1,811m £1,870m
Return on Capital Employed 31% 26%
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
55
Our ERM
Framework
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Risk management
Risk Management Framework
Our Enterprise Risk Management Framework helps us to manage a wide range of risks,
enabling a consistent approach to identifying, managing, and overseeing risks to support
effective decision making and enhance long-term resilience.
We seek to improve continuously the use and adoption of our
ERM Framework. It isn’t a process that we merely apply to the
business—it is integral to how we make decisions and work
every day,and helps us to achieve our strategic objectives
through risk-informed decision making.
Using our ERM Framework, we expect all regions and functions
to identify risks that could affect the successful execution
of their strategy and operations while managing any risk
exposure, ensuring appropriate controls and plans are in
place. The ERM Framework helps focus our efforts on the
areas that matter most to Sage, providing clarity about risk
tolerances and appetite in a way that facilitates effective
business decisions and ensures we are adequately prepared
to manage risks.
56
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
How we identify risks
Our risk identification process follows an enterprise-wide
top-down, bottom-up” approach, as follows:
Top down, we focus on Principal Risks; these are the
mostsignificant risks to our ability to achieve our
strategic objectives.
Bottom up, we focus on strategic, commercial,
operational,compliance, and change risks (“business
risks) that arise at regional and functional levels.
Theserisks pose the greatest threat to the success
ofbusiness activities across the Group.
How we assess risks
We analyse all risks for likelihood and impact using a tailored
risk assessment methodology that considers a range of
impacts, including on our customers and colleagues, as well
aspotential financial implications. The analysis considers
risk before any mitigations (inherent risk) andafter all current
mitigations (residual risk). The keybenefit of assessing
inherent risk is that it highlights thepotential risk exposure
if mitigation were to fail completely or not be in place.
How we manage risk
We recognise that eliminating risk is often unfeasible
orundesirable. Instead, we define risk appetite for each
Principal Risk, to provide our leaders with guidance so
theycan make decisions on the level of risk to achieve
theirstrategic objectives. We set our Board-approved risk
appetite statements in collaboration with relevant leaders,
anduse their expertise to ensure these statements align to
our strategy and priorities.
Each Principal Risk is assigned an executive owner, who
isresponsible for overall management, ensuring adequate
controls are in placeand implementing action plans if the
risk falls outside risk appetite.
In addition to Principal Risks, we consider business risks
ataregional or functional level. These risksareowned and
managed within their respective management structures and
reviewed on an ongoing basis. Formal risk review takes place
quarterly with regional and functional leaders.
Risk reporting and monitoring
To fully understand our risk landscape, we consider risks
both individually and collectively. By analysing the
correlation between risks, we can identify those with the
potential to trigger, amplify, or influence other risks. This
exercise informs our scenario analysis, particularly those
scenarios in the Viability Statement on pages 67 and 68.
We monitor Principal Risks against our risk appetite targets
using measures and tolerances, which weevaluate throughout
the year to ensure they align with our strategic objectives.
Business risks are considered from a Group-wide perspective
with input fromour senior leaders, who provide their own
strategic, functional, and emerging-risk perspectives. They
are escalated in line with the Risk Management Policy and
via our ERM Framework to Regional or Functional leadersand
then to the Global Risk Committee. This escalation process
provides organisational visibility to emerging, strategic,
commercial, operational, financial, andcompliance risks
while reinforcing accountability forrisk management and
driving action. As part of the escalation process, we evaluate
whether risks should be included in the current set of Principal
Risks, orwhether a new Principal Risk should be created.
Read more about our Principal Risks
on pages 61 to 66
Risk culture
Culture underpins the effectiveness ofour ERM Framework
and supports an effective control environment. Our Values
help ensure that a culture of managing riskseffectively is
linked to our daily business activities and outcomes. Our
Code of Conduct reinforces these Values and sets clear
expectations across Sage for compliance with ethical
standards. Values form a significant part of our colleague
performance management process, and, in FY25, we continued
to manage culture as a Principal Risk.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
57
Risk management continued
The Board
The Board has overall responsibility for risk management and internal control, including
settingthe Group’s risk appetite and ensuring appropriate governance arrangements are in
place.It promotes a strong risk culture and monitors the internal and external risk environment
toensurethe Group’s Principal Risks remain relevant and aligned with strategic objectives.
For more information on the responsibilities of the Board, please refer to page 80.
Audit and Risk Committee (ARC)
The ARC supports the Board in setting our risk appetite and ensuring that processes are in place to
identify, manage, and mitigate our Principal Risks. At each meeting, ARC reviews the Principal Risks
and their associated appetite targets and metrics, to assess if they are relevant, effective and
aligned to achieving our objectives, and within an acceptable tolerance.
For more information on the responsibilities of the ARC, please refer to page 110.
Global Risk Committee (GRC)
The GRC is responsible for providing direction and support for managing risk across Sage,
including setting and monitoring risk appetite for Principal Risks and driving action to align
riskexposure to strategy. The GRC provides the ARC with information to enable them to discharge
their responsibility for reviewing the Company’s risk management and internal control systems,
including regarding financial reporting.
For more information on the membership and responsibilities of the GRC, please refer to page 81.
Regional and Functional Reviews
The Regional and Functional Reviews monitor key operational and strategic risks that could
impact strategic plans or Sage’s Principal Risks, together with other key strategic, operational,
financial, and compliance risks. All business areas are required to adopt the ERM Framework.
Key risks that could affect the execution of regional or functional strategic plans are reviewed
atleast quarterly with senior leaders, while ensuring that appropriate mitigations are in place.
Where necessary, risks are escalated to the GRC via the ERM framework.
Bottom up Identification and assessment ofrisk exposures atregional and functional level
Top down Oversight, accountability, and assessment of Principal Risks, significant operational risks, and emerging risks
Risk governance
58
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
1.
First line
All colleagues
Identify, own, operate
First Line comprises all our colleagues who are at
theforefront of the business. They hold the skills and
knowledge needed to help identify and manage risks
withinour business. Colleagues in the first line have
ultimateaccountability for the management and
ownershipof risk, while ensuring we manage risks
withintheERM framework.
2.
Second line
Sage Risk andControls
Guide, support, oversee
Second Line is our Risk and Controls team, which is responsible
for setting the ERM framework, policies, tools, and techniques
to enable the First Line to manage risk effectively. As part of
this role, the team provides support, guidance, and oversight of
First Line risk management, to ensure that we maintain a consistent
approach to managing risk. This includes supporting the
Global Risk Committee, and our Regional andFunctional
leaders in fulfilling their responsibilities.
3.
Third line
Sage Assurance
Independent andobjective
Third Line is our Internal Audit and Assurance team, whose
primary role is to provide independent assurance to ensure
the first two lines are operating effectively. They achieve this
by conducting risk-based reviews of the effectiveness of risk
management, internal controls, and governance. The Internal
Audit and Assurance team is also accountable to the Audit and
Risk Committee, to provide comfort to Sage leadership that
appropriate controls and processes are in place and are
operating effectively.
Three lines model
Our three lines governance model defines clear roles and responsibilities for all colleagues and establishes
accountability for actions and decisions. It also describes how we ensure appropriate oversight, challenge,
andassurance over our business activities.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
59
Risk management continued
Horizon scanning
Global conflicts (e.g. Russia-Ukraine, Israel-Gaza), evolution
in global economic strategies such as US tariffs, energy
shortages, rising interest rates, and inflation are just
someevents that may have a material impact on Sage
andour customers.
To maintain resilience in this continually changing external
landscape, we operate an ongoing horizon scanning process.
This allows us to monitor external events and trends, identify
associated risks, and assess their potential impact on our
colleagues, customers, and partners. We review external
risks at every Global Risk Committee meeting to ensure
weare responding proactively to material events.
Part of our horizon scanning also involves looking beyond
the present by considering emerging risks, via workshops
with representatives across business functions including
Marketing and Customer Experience, Product, Security,
Sustainability, People, Finance, and Strategy.
During these workshops, we consider current external mega-
trends and global threats and opportunities over theshort,
medium, and long term. This process enables ustodefine a
set of key risk scenarios that may have an impact on Sage, as
well as the potential time horizon ofeachscenario. We then
evaluate the extent of planning and mitigation required
toensure Sage is adequately prepared and protected for
ourkey emerging risks. The Global Risk Committee considers
the plans and mitigations, and provides updates to the Audit
and Risk Committee for oversight.
Emerging risk scenario
Time horizon
1–2 years 35 years Over 5 years
1. Rapid advances in AI, including agentic systems, intelligent workflows,
andubiquitous AI-powered tools, may change the role of the general ledger,
reshape SMB operating models, and introduce powerful new competitors. If
Sage fails to adapt and differentiate its offerings, it risks loss of relevance,
market share, and profitability.
2. Intense competition across the tech industry for top experts makes it
difficultto attract and retain the skills needed to drive innovation and
maintain product leadership. Without sustained access to this talent,
AIinitiatives risk delay or failure, creating operational, strategic,
reputational,and intellectual property vulnerabilities.
3. The rapid integration of AI and automation is reshaping job roles and required
skills. Many routine tasks are being automated, while demand is rising for
digital, analytical, and creative skills. This shift could lead to reskilling at
scale, talent shortages, and changes in workforce structure.
4. Increasing data localisation requirements, divergent AI regulations, and
emerging technology laws may restrict Sage’s ability to manage and share
data,develop and deploy AI solutions, and deliver on its product strategy.
Thesechanges could drive increased compliance costs, legal and intellectual
property risks, and potential competitive disadvantage.
5. Rising tensions between major economies may disrupt global supply chains,
introduce new trade barriers, drive increasing wage-price inflation or contribute
to a global economic downturn. This could impact Sage’s abilitytoserve customers
in multiple regions and require rapid adaptation toshifting regulations; it may
also result in increased default of SMBs, an increasein customer churn, and a reduced
ability to sell to new or existing customers. Additionally, increased labour costs
in key markets could hamper Sage’s ability to retain and attract talent.
60
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Principal Risks
anduncertainties
The Board and the Audit and Risk Committee conducted
arobust and ongoing assessment of the principal and
emerging risks facing the Group throughout FY25. This
assessment considered the risks that would threaten Sage’s
business model, future performance, solvency or liquidity,
and reputation, and ensured that the risks continued to
alignwith Sage’s business strategy.
The Board retains overall responsibility for setting
Sage’srisk appetite and for risk management and
internalcontrol systems.
In accordance with the UK Corporate Governance Code 2018
(the “Code”), the Board is responsible for reviewing the
effectiveness of the risk management and internal control
systems and confirms that:
There is an ongoing process for identifying, evaluating,
and managing the Principal Risks faced by the Company.
The systems have been in place for the year under
reviewand up to the date of approval of the Annual
Reportand Accounts.
They are reviewed regularly by the Board.
The systems accord with the FRC guidance on risk
management, internal control, and related financial
andbusiness reporting.
There were no instances of significant control failing
orweakness in FY25.
Read more about our risk management and internal
control systems on pages 56 to 60, and about the
associated work by the Audit and Risk Committee
onpages 109 to 116
Principal Risk Risk context Management and mitigation
1.  Customer experience
If we fail to deliver ongoing
value to our customers by
focusing on their needs over
the lifetime of their customer
journey, we will not be able to
achieve sustainable growth
through renewal.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Existing or new market disruptor
Global economic shock
Cloud operations failure
We must maintain a sharp focus on the
relationship we have with our customers,
offering the products, services and
experiences they need for success.
Ifwemeet or exceed their expectations,
customers will stay with Sage, increasing
lifetime value and becoming our greatest
advocates. By aligning our people, processes
and technology with this focus in mind,
all Sage colleagues help our customers
be successful and in turn improve
financial performance.
Brand-health surveys to provide an understanding
ofthe customer perception of the Sage brand and
itsproducts, used to inform and enhance our
marketofferings.
Our Market and Competitive Intelligence team
provides insights that guide our strategy and
support our growth.
Proactive analysis of customer activity and churn
data, to improve customer experience.
Customer Advisory Boards, call listening, and
closed-loop feedback to constantly gather
information on customer needs.
Customer-journey mapping to ensure appropriate
strategy alignment and alignment to our target
operating model.
“Customer for life” roadmaps, detailing how products
can fit together, any interdependencies, and migration
pathways for current and potential customers.
Continuous Net Promoter Score (NPS) surveying
toidentify customer challenges and respond in
atimely manner to emerging trends.
Sage Membership for all customers, providing
customers with access to curated resources, tools,
and a connected community of business leaders.
The following table provides an overview of the Group’s Principal Risks and the way we manage these.
Key—Stakeholder groups Risk exposure change
Stable IncreasingDecreasing
Customers Shareholders
Partners
Society
Colleagues
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
61
Principal Risks and uncertainties continued
Principal Risk Risk context Management and mitigation
2.  Execution of
productstrategy
If we fail to deliver the
capabilities and experiences
outlined in our product
strategy, we will not meet
theneeds of our customers
orcommercial goals.
Trend
Stakeholder alignment
Link to viability scenario
Existing or new market disruptor
Global economic shock
Cloud operations failure
Sage needs to adapt continuously
itsapproach to new technologies
andchallenges. This requires a clear
direction and strategic guardrails to
support our go-to-market offerings.
Bysimplifying our product portfolio
andpartnering with the right
businesses,we can enhance our
solutionsand drive success.
Robust product organisation and governance model,
supported by strategic interlock with our Routes to
Revenue (RtR) teams, aligning the way we deliver
product to meet the needs of SMBs.
Migration Framework in key countries to support our
customers as they move to the cloud.
Continued expansion of Sage Intacct outside
NorthAmerica and for additional product verticals.
Enhancing accessibility of Sage cloud products to
meet Web Content Accessibility Guidelines.
Focus on accountants through a tailored Sage for
Accountants proposition.
Ongoing deployment of Sage Copilot AI-powered
assistant into existing Sage products, including Sage
Intacct and integration into Sage Sales Management.
Developing AI agents for use in our core products.
3.  Developing and
exploiting new business
models
Sage is unable to develop,
commercialise, and scale new
business models to diversify
from traditional Software as
aService (SaaS), especially
consumption-based services
and those that leverage data.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Existing or new market disruptor
Global economic shock
Cloud operations failure
Sage must be able to identify, design and
deploy new innovations to create new or
enhance existing products and capabilities.
Unlocking the ability to do this at pace
will enable access to new markets and/or
customers early, driving new revenue and
opportunities for the business.
Business unit focused on the Sage Platform
torealise the opportunities with automation of
accounting processes (like Accounts Payable and
Accounts Receivable).
Sage Platform integrating Sage’s products with AI
and digital services to enhance workflows, improve
customer experiences, and accelerate innovation.
Enhanced, consistent digital experience for all
SageBusiness Cloud users through the Sage
Experience Platform.
A team focused on the product strategy and assessing
new business opportunities in emerging ecosystems
to identifythose that may align with our vision.
Acceleration of Embedded Services by expanding
Sage’s Fintech and Payments ecosystem through
strategic partnerships with Stripe, Monzo and Tide.
Managed growth of the API estate, including enhanced
product development that enables access by
third-party API developers and optimisation
ofAPIintegrations to improve efficiency.
Key—Stakeholder groups Risk exposure change
Stable IncreasingDecreasing
Customers Shareholders
Partners
Society
Colleagues
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Principal Risk Risk context Management and mitigation
4. Route to market
If we fail to deliver a globally
consistent blend of route to
market channels in each
market, Sage will miss the
opportunity to efficiently
deliver the right capabilities
and experiences to our current
and future customers.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Existing or new market disruptor
Global economic shock
Cloud operations failure
We have a blend of channels to
communicate with our current and
potential customers and ensure our
customers receive the right information,
on the right products and services, at the
right time. Our sales channels include
selling directly to customers through
digital and telephone channels, via our
accountant network and through partners,
and we will adapt our approach to target
customers in our key verticals. We use
these channels to maximise our marketing
and customer engagement activities. This
can shorten our sales cycle and ensure we
improve customer retention, maximising
our market opportunity.
Our Global Routes to Revenue team drives a consistent
approach to taking Sage’s products to market.
Deployment of an enhanced reporting tool to track
go-to-market metrics using standard definitions
across geographies.
Acceleration of strategic partnerships to strengthen
the Sage Platform.
Three strategic pillars focused on delivery to the
market to align priorities across Sage.
Centre of Excellence to support our indirect sales
and third-party approach.
Sage Discovery Centre at our North American
headquarters in Atlanta reaffirms our commitment
to helping entrepreneurs, communities, and
customers to thrive in the age of AI.
5. People and performance
If we fail to ensure we have
engaged colleagues with the
critical skills, capabilities,
and capacity we need to
deliver on our strategy,
wewillnot be successful.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Global economic shock
As we evolve our priorities, the capacity,
knowledge, and leadership skills we need
will continue to change. Sage will not
only need to attract the right talent to
navigate change but will also need to
provide an environment where colleagues
can develop to meet these new expectations.
By empowering colleagues and leaders
tomake decisions, be innovative, and be
bold in meeting our commitments, Sage
will be able to create an attractive
working environment. By addressing
what causes colleague voluntary
attrition, and embracing the Values of
successful technology companies, Sage
can increase colleague engagement and
create aligned high-performing teams.
Focus on hiring channels to ensure we areattractive
in the market through our enhanced employee value
proposition and enhanced presence through social
media such as Glassdoor, Comparably, X, LinkedIn,
and Facebook.
Reward mechanisms to incentivise and encourage
the right behaviour, with a focus on ensuring fair
andequitable pay in all markets.
Series of Leadership Academies and talent
programmes to support the development of
internaltalent.
OKR Framework defines measurable goals and tracks
outcomes of colleague success.
Enhancing skills and talent technology ecosystem to
identify capabilities and skills gaps, talent pipeline,
development, and career pathways and mentoring.
Strategic Workforce Planning Framework across
thebusiness.
Key—Stakeholder groups Risk exposure change
Stable IncreasingDecreasing
Customers Shareholders
Partners
Society
Colleagues
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
63
Principal Risks and uncertainties continued
Principal Risk Risk context Management and mitigation
6.  Culture
If we do not define, shape and
proactively manage our culture
in line with our brand Values,
we will be challenged to deliver
our strategic priorities and
purpose; we will risk disengaging
colleagues, increasing attrition,
and impacting our ability to
attract and retain diverse talent.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Global economic shock
The development of a shared behavioural
competency that encourages colleagues
to always do the right thing, put customers
at the heart of business and improve
innovation is critical to Sage’s success.
Devolution of decision making, and the
acceptance of accountability for those
decisions, will need to go hand in hand as
the organisation develops and sustains
its shared Values and Behaviours, and
fosters a culture that provides customers
with a rich digital environment.
We will also need to create a culture
ofempowered leaders that supports the
development of ideas, and that provides
colleagues with a safe environment
allowing for honest disclosures and
discussions. A trusting and empowered
environment can help sustain innovation,
enhance customer success, and encourage
the engagement that results in increased
market share.
Integration of Values and Behaviours into all
colleague priorities including talent attraction,
selection, and onboarding as well as OKRs.
All colleagues encouraged to take up to five paid
Sage Foundation days each year, to support charities
and provide philanthropic support to the community.
DEI strategy focused on building diverse teams, an
equitable culture, and fostering inclusive leadership.
This is supported by strategic plans to track progress,
ensuring we meet our commitments, including
notolerance of discrimination and equal chances
for everyone.
Code of Conduct training for all colleagues (including
anti-bribery and corruption requirements) delivered
as snippets, so we can signpost relevant training at
colleagues’ point of need.
Core e-learning modules, with regular refresher
training.
Whistleblowing and incident-reporting mechanisms
so issues can be formally reported and investigated.
Scaling Sage culture initiatives, including target
culture measurement framework, leadership
assessments, and alignment of people processes.
7.  Cyber security
If we fail to ensure an appropriate
standard of cyber security
across the business, we will
not be able to combat cyber
threats and will fail to meet
our regulatory obligations and
lose the trust of our stakeholders.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Cloud operations failure
Stakeholder trust is central to Sage’s
growth and cyber security is an essential
component of that. Failure to safeguard
customer and colleague data and ensure
the availability of our products and
critical services could have severe
reputational, legal, and financial
consequences. This means we must be
confident our cyber security controls,
and the culture and awareness of our
colleagues are sufficient to mitigate
thedynamic and evolving cyber risk
environment, while also supporting the
agility and innovation of the business.
Multi-year cyber security programmes in IT and
Product to ensure we are continuously improving,
and reduce cyber risk across technology, business
processes, and culture.
Accountability within both IT and Product for
internal and external data being processed by Sage.
Formal certification schemes maintained across
thebusiness include internal and external validation
of compliance.
Sage colleagues are required to undertake regular
cyber security awareness training.
A Cyber Security Risk Management Methodology and
standards are deployed to provide clear requirements
and objective risk information on our assets and systems.
Sage Security Champions, who help amplify and
embed a secure culture.
An in-house Cyber Defence Operations team to
proactively detect, respond to, and prevent cyber
threats 24/7.
Continued investment in strengthening business
resilience and elevating crisis management capabilities.
Read more about our recent crisis
management exercise on page 66
Key—Stakeholder groups Risk exposure change
Stable IncreasingDecreasing
Customers Shareholders
Partners
Society
Colleagues
64
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Principal Risk Risk context Management and mitigation
8. Data and AI governance
If Sage fails to collect,
process, store, and use data
ina way that is compliant
withregulation, internal
policy, and our ethical
principles, we will lose the
trust of our stakeholders.
If we fail to recognise the
value of our data and deliver
effective data foundations,
wewill be unable to realise the
full potential of our data assets.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Existing or new market disruptor
Data is central to the Sage strategy
andour ambition to deliver sustainable
growth by leveraging AI and expanding
the Sage Platform. Our strategy is
underpinned by our ability to innovate
customer propositions, improve insight
and decision making, and create new
business models and ecosystems. The
successful ability to use data will
accelerate our growth and will be key
inhelping customers transform how
theyrun and build their businesses,
andwe must do this in a way that
iscompliant with laws and regulations,
andin line with our Values.
Our AI and Data Ethics Principles ensure the
responsible use of customer data in support of our
strategy, with an ethics checklist in place to assess
adherence to these principles.
Governance policies, processes, and tooling to
enhance and manage data quality, trust, and privacy.
The implementation of our AI Governance
Framework, supported by an AI Inventory and AI
assurance process, to ensure that the development
and use ofAI align with our risk appetite and meet
legal, regulatory, ethical, and security requirements.
Data Privacy Framework governing the collection,
use,and protection of personal data in compliance
with applicable laws and regulations.
Our Sustainability, AI, and Data Ethics Committee,
which includes members from the Executive Leadership
Team and Sage Board, governs activities relating to
data and AI ethics.
We require all colleagues to undertake awareness
training for data protection, with a focus on all
relevant data privacy laws and regulations.
Our Trust and Security Hub supports our customers
and their understanding of cyber security, data
privacy, and AI and data ethics in Sage products.
9. Readiness to scale
As Sage’s ambition grows,
ifitfails to ensure its
cloudproducts can build
andoperate at an industrial,
global scale, it will erode
itscompetitive advantage.
The hosting of its products
must achieve economies of
scale, aligned to ambition,
inparallel with the ability
toaccelerate to market
withquality. Both must
beachieved with reduced
environmental impact
andzero customer impact.
If not addressed, Sage’s cloud
products would be less resilient
and less able to respond to its
customer expectations.
Trend
Stakeholder alignment
Link to viability scenario
Data breach
Cloud operations failure
As Sage continues to build sustainable
growth, we continue to focus on scaling
our platform services environment in
arigorous, agile, and speedy manner
toensure we provide a consistent and
healthy cloud platform and associated
network. We must provide the right
infrastructure and operations for all
ourcustomer products, and ahosting
platform, together with the governance
toensure optimal service availability,
performance, security protection, and
restoration (if required).
Cost optimisation of cloud native products and
continued migration of legacy footprint topublic cloud.
Accountability across product owners, underpinned
by ongoing risk assessments and continuous
improvement projects.
Formal onboarding process through ongoing
portfolio management.
Incident and problem management change
processes adhered to for all products and services,
with new acquisitions onboarded in a timely manner.
Service-level objectives including uptime,
responsiveness, and mean time to repair.
Defined real-time demand-management processes
and controls, and disaster-recovery capability and
operational-resilience models.
A governance framework to optimise operational
cost base in line with key metrics.
All new acquisitions required to adopt Sage cloud
operation standards.
Key—Stakeholder groups Risk exposure change
Stable IncreasingDecreasing
Customers Shareholders
Partners
Society
Colleagues
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
65
Principal Risks and uncertainties continued
Principal Risk Risk context Management and mitigation
10. Environmental, social,
and governance
If Sage is unable to respond
toevolving stakeholder
expectations and ESG
regulation, Sage could face
fines and potential legal
action, damaging Sage’s
reputation and brand, and
diminishing stakeholder
trustand credibility.
In addition, if Sage fails
torespond to the range
ofopportunities and risks
associated with Sustainability
and Sage Foundation, it
wouldbe less resilient, less
competitive, and could put
itslicence to operate at risk.
Trend
Stakeholder alignment
Link to viability scenario
Global economic shock
Cloud operations failure
We invest in education, technology, and
the environment to give individuals,
SMBs, and our planet the opportunity
tothrive.
Internally, it is essential that Sage
understands the potential impact
ofclimate change on its strategy
andoperations and considers
appropriate mitigations.
Societal and governance-related issues
are integral to Sage’s purpose and Values
and to the achievement of Sage’s strategy.
Sage’s Sustainability and Society strategy, informed
by a rigorous materiality assessment, focusing on
three pillars: Protect the Planet, Tech for Good,
andHuman by Design.
Ensuring adequate executive oversight through
theSustainability, AI, and Data Ethics Committee.
Enabling accountability through integration of
ESGmeasures within long-term incentive plans.
An integrated framework to manage ESG-related
riskand physical and transitional climate risks,
asdetailed by TCFD.
External limited assurance obtained over selected
metrics to ensure accuracy of sustainability data
and claims.
In April 2025, Sage conducted a comprehensive cyber
security simulation exercise for the Crisis Management
Team (CMT) which included the CEO, members of Executive
Leadership Team, and functional leaders. The exercise
was developed by our Business Resilience team in
partnership with a leading UK crisis consultancy. This
scenario was selected due to the credible threat that
cyber-attacks pose to Sage, a risk that is considered
within the Cyber Security Principal Risk. We delivered
Strengthening Crisis Readiness and Resilience
afour-day crisis simulation where participants faced
dynamic challenges, including ransom demands from
attackers, customer inquiries, and media scrutiny,
designed to replicate the intensity and unpredictability
of a cyber crisis. The outcomes tested and validated
our Crisis Management Framework and strengthened
our risk readiness to ensure we remain well-prepared
tonavigate disruption.
Key—Stakeholder groups Risk exposure change
Stable IncreasingDecreasing
Customers Shareholders
Partners
Society
Colleagues
Case study
66
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Viability Statement
Viability Statement
In accordance with provision 31 of the UK Corporate
Governance Code 2018, the Directors set out how they have
assessed the Group’s prospects, the period covered by the
assessment, and the Group’s formal Viability Statement.
The Directors have assessed the prospects of the Group by
considering the Group’s current financial position, its recent
and historic financial performance and forecasts, its business
model and strategy (pages 8 and 9, and 15 to 18) and the
Principal Risks and uncertainties (pages 61 to 66).
The Group’s operational and financially robust position is
supported by:
A high-quality recurring revenue base
Resilient cash generation and a robust liquidity position,
with strong underlying cash conversion of 110%, reflecting
the strength of the subscription business model
A well-diversified small and medium customer base
The Directors have reviewed the period used for the
assessment and determined that three years remains
suitable. The Directors believe that projections overa
three-year period remain appropriate given the relative
predictability of cash flows associated with Sage’s
subscription business during this period. This period
alignsour Viability Statement with our three-year strategic
planning horizon and is appropriate given the nature and
investment cycle of a technology business. Projections
beyond this period are less reliable due to the evolving
technology landscape in whichSage operates.
No scenario modelled over the three-year period leads
toinsufficient liquidity headroom. The Directors have
noreason to believe the Group will not be viable over
alonger period.
Assumptions
The financial forecasts contained in the Group’s three-year
plan make certain assumptions about the composition of
theGroup’s product portfolio, and the ability to acquire new
customers and maintain a strong renewal rate by value
byproviding additional functionalities to our existing
customers. The plan also assumes that the Group continues
to generate resilient cash conversion of more than 100%,
pays debt and interest instalments as they fall due, and
thatthe existing borrowing facilities remain available to
theGroup. Based onthe Group’s current liquidity profile,
debt maturing during the forecast period is assumed to
berefinanced onsimilar terms.
The assessment process
In forming the Viability Statement, the Directors conducted
arobust assessment of the Principal Risks and uncertainties
facing the Group which could impact the business model,
future performance, solvency or liquidity and reputation.
These are reviewed by the Board and the Audit and Risk
Committee quarterly, and are a foundation forthe Group’s
strategic plan. The risk process is outlined inmore detail
onpages 56 to 60.
As part of the assessment, the Group stress-tested the
three-year plan using various severe but plausible scenarios.
Management reviewed the Principal Risks and considered
which might threaten the Group’s viability. None of the
individual risks would in isolation compromise the Group’s
viability, and so we considered several different severe
scenarios where Principal Risks arose in combination. These
scenarios were developed with input from our Global Risk
Committee, whichhas members fromkey functions across
the business.
Under the stress scenarios, churn assumptions were increased
byup to 75% and a reduction by up to 50% of newcustomer
acquisition and sales to existing customers considered.
In all stress scenarios, the Group continues to have sufficient
resources tooperate without triggering the need to renegotiate
debt. Scenarios modelled reflect our latest assessment of
the anticipated impact of the risks identified in line with
theprior year.
The scenarios considered to be the most plausible and
significant in performing the assessment of viability
andthe combination of Principal Risks involved are
shownonthenext page.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
67
A cross-functional group of senior leaders, including
representatives from Finance, Risk, ESG, Cloud Operations,
IT, Product Marketing, and Legal, estimated the monetary
impact of each scenario and evaluated the possible
consequences on the Group should each scenario arise.
As set out in the Audit and Risk Committee’s report on
pages109 to 116, the Directors reviewed and discussed
theprocess undertaken by management and also reviewed
the results of reverse stress testing performed to provide
anillustration of the level of churn and deterioration in new
customer acquisition which would be required to exhaust cash
down to minimum working capital requirements. The result of
the reverse stress testing has highlighted that such a scenario
would only arise following acatastrophic deterioration in
performance, well in excess of the assumptions considered
inthe viability scenarios set out above.
If the scenarios set out above were to arise, management
would have severaloptions available to maintain the Group’s
financial position, including cost reduction measures, the
arrangement of additional financing and a review of the
sustainability of the dividend policy.
Confirmation of longer term viability
Based on the assessment explained above, the Directors
confirm that they have a reasonable expectation that the
Group will continue to operate and meet its liabilities,
asthey fall due, for at least the next three years.
Viability scenario Linked Principal Risks
i) Data breach
The deliberate targeting or accidental release of customer
datathat breaches data privacy laws and/or societal expectations
in any region could have a significant impact onSage’s reputation
in the market, as well as impact its regulatory compliance with
the various data protection laws towhich Sage is subject.
• Customer experience
Developing and exploiting new business models
Route to market
People and performance
• Culture
• Cyber security
Data and AI governance
Readiness to scale
ii) Existing or new market disruptor
The entry of a new player, or the expansion of an existing
marketplayer in the financial and accounting management
space with a free or very low-cost offering or leveraging AI in
anew way to disrupt the accounting software category, that
significantly disrupts Sage’s total market share.
• Customer experience
Execution of product strategy
Developing and exploiting new business models
Route to market
Data and AI governance
iii) Global economic shock
The crystallisation of a global economic shock that
leadstoaglobal economic downturn or an inflationary
wage-price spiral, resulting in increased default of small
andmedium-sizedbusinesses.
This could lead to a significant increase in customer churn
andareduced ability to sell to new or existing customers.
Additionally, increased labour costs in key markets could
makeit difficult for Sage to retain and attract talent.
Execution of product strategy
Developing and exploiting new business models
Route to market
• Customer experience
• ESG
People and performance
iv) Cloud operations failure
The risk of an event that causes the live services environment
tobe brought down due to the operating environment being
changed internally through product or system changes, external
or internal cyber-attack, or a key third-party provider being
compromised. The risk also considers the extent to which
hosting infrastructure supporting Sage’s cloud operations could
be physically damaged through an adverse climate event.
Execution of product strategy
Developing and exploiting new business models
Route to market
• Customer experience
• Cyber security
Readiness to scale
• ESG
Data and AI governance
Viability Statement continued
68
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
GOVERNANCE
REPORT
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
69
UK Corporate Governance Code 2018
Compliance Statement
The Board is pleased to confirm Sage’s compliance with the
provisions of the UK Corporate Governance Code 2018 (the
‘Code’) throughout FY25. A copy of the Code can be found on
the Financial Reporting Council’s (FRC) website: www.frc.org.uk.
The Board remains committed to upholding the highest
standards of corporate governance and during FY25
undertook a comprehensive review of its preparedness
against theUK Corporate Governance Code 2024 (the ‘2024
Code’), in anticipation of the 2024 Code applying to Sage
from 1 October 2025. The Board will present its first report
oncompliance with the 2024 Code in the FY26 Annual Report.
The following pages outline Sage’s governance framework
and introduce the members of the Board, the Executive
Leadership Team, and the work of the Board and its Committees
during FY25. The table below outlines where to find information
on how the Principles set out in the Code areembedded and
applied across Sage.
The Board has continued with its chosen alternative approach
toworkforce engagement, through the Board Associate
Programme, as permitted by the Code. The Programme’s
effectiveness was reviewed during FY25 and it continues
toserve as a valuable communication channel between
Boardmembers and Sage colleagues, providing the Board
with meaningful insights into colleague perspectives to
inform decision making.
Further details on the role of the Board Associate
and its effectiveness can be found on pages 91, 95
and 99
Board Leadership and
CompanyPurpose Page
Purpose and culture 24 to 29, 98 and 99
Shareholder engagement 91 and 97
Colleague engagement 91, 94 and 95
Other stakeholder engagement 46 and 47, 90 to 97
Conflicts of interest 82
Division of Responsibilities
The role of the Board 80
The role of the Board Committees 80
Board composition 81
Committee composition 83
Time commitment 104 and 105
Composition, Succession, and Evaluation
Board composition and succession 104
Diversity, equity, and inclusion 105 to 108
Annual election and re-election of Directors 104
Board performance review 100 and 101
Audit, Risk, and Internal Control Page
Significant reporting and accounting matters 111 to 113
Fair, balanced, and understandable 114
Viability Statement and going concern 67 and 68, and 113
Risk management and internal controls 114
Internal audit 115
External auditor 115
Principal and emerging risks 56 to 66
Remuneration
Remuneration principles 120
Pensions and benefits 127 and 128
Directors’ shareholdings and share interests 147
External advisors 151
Corporate governance report
70
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Governance highlights
Board ethnicity
2024/25
Asian 1
White 9
2023/24
Asian 2
White 8
Board genderBoard nationality
1
2024/25
British 8
American 2
2023/24
British 8
American 2
Board tenure
2
Less than a year
1 to 3 years
3 to 6 years
Over 6 years
02
Number of Board members
51 43
Governance
14%
Executive updates
38%
Strategy
48%
2024/25
Male 6
Female 4
2023/24
Male 6
Female 4
Directors’ key skills and experience
Andrew
Duff
Steve
Hare
Jonathan
Howell
Dr John
Bates
Jonathan
Bewes
Maggie
Chan
Jones
Annette
Court
Roisin
Donnelly
Derek
Harding
Lori
Mitchell-
Keller
Executive and strategic leadership
Financial acumen
Technology and innovation
Remuneration and people
Audit and risk
Sustainability and environment
Strategy and M&A
Customer-centricity
International experience
Board allocation of time spent in FY25
2. The data reflects Board tenure as at 30 September 2025.
1. Dr John Bates holds dual nationality of British and American. For the purpose of the Board nationality statistics his nationality is stated as British.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
71
Governance at the heart
ofpurposeful leadership
Chairs introduction to governance
Dear shareholder,
On behalf of the Board, I am pleased to introduce our
Governance Report for the financial year ended
30 September 2025.
This report outlines how the Board oversees corporate
governance across the Group, ensuring that long-term
sustainable success is at the heart of our decision making,
while acting with transparency, openness, and fairness to
ourstakeholders. The report also provides insight into the
key activities of the Board and its Committees in FY25 and
how we seek to ensure the maintenance of effective controls
and processes to monitor and manage strategic risks and
capitalise on opportunities presented by digital transformation
and innovative technology. Our strong culture and shared
Values remain fundamental to the continued success of
thebusiness, and it’s important that theBoard plays its
partin keeping our purpose, strategy, and culture aligned.
Board composition andsuccession
Overseeing and implementing effective succession
planninghas been a key priority for the Board in FY25.
Wewelcomed Lori Mitchell-Keller as a new Non-executive
Director, who wasappointed to the Board in February 2025.
Lori brings acustomer-centric mindset and hasexperience
in scaling, differentiating, and advancing businesses through
technology transformation. Her expertise complements and
enhances the Board’s capabilities. Also inFebruary 2025,
Sangeeta Anand stepped down from the Board in order to
fully focus her time on her other board commitments, and
wewish her well for her future endeavours.
As announced in March 2025, Jonathan Howell informed the
Board of his intention to step down from his role as Chief
Financial Officer on 31 December 2025, having servedon
theBoard for twelve years, with five of those asaNon-
executive Director, and then seven years as ChiefFinancial
Officer. Iam grateful to Jonathan for his outstanding
contribution, commitment, and dedication tothe Board
during his tenure. Jonathan willleave with our best wishes
ashemoves on from executive life. In line with the Group’s
succession plans, Jonathan will be succeeded by Jacqui
Cartin as Chief Financial Officer witheffect from 1 January
2026. Jacqui is exceptionally wellqualified to be the new
Chief Financial Officer of Sageand an outstanding successor.
Iam looking forwardto welcoming Jacqui to the Board.
For more information on our Board composition
andsuccession planning, please seepages 104
and105
Stakeholder engagement
In FY25, we added partners as a key stakeholder, recognising
their strategic importance in helping us drive sustainable
growth and achieve our ambitions for our customers. The
Board and I were pleased to have several opportunities
throughout the year to meet with different stakeholder groups,
allowing us to listen to their feedback and perspectives.
Theseinteractions ensure we gain a thorough understanding
ofdiverse views, which in turn inform and guide the decisions
in the Boardroom.
Our strong culture and shared
Valuesremain fundamental to the
continued successofthebusiness,
andit’simportantthattheBoard
playsitspart in keeping our purpose,
strategy, and culture aligned.
Andrew Duff
Chair
72
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
One of the most valued and enjoyable aspects of the Board’s
role is the opportunity to meet and spend time with colleagues
across the Group. The conversations that take place inform
our direct understanding of the sentiment of our colleagues
and their views on the Group’s operations, risks, successes,
and challenges. I would like to thank all those colleagues who
took the time to attend Board events and share their experiences
with us in FY25.In addition to these engagements, our ongoing
Board Associate programme continues to enhance our awareness
bybringing the colleague voice into the Boardroom. All
ofthese interactions give the Board insights as to how the
Group’s high-performance culture is being consistently
embedded at all organisational levels.
Amy Cosgrove, our current Board Associate, will conclude her
tenure in December 2025. I am grateful to Amy for bringing
her valuable insights into the Boardroom, and I wish her
every success as she takes on her next challenge within
Sage.The Board has commenced the process of appointing
hersuccessor, ensuring continued representation of colleagues’
perspectives in the Boardroom.
You can read more on the Board’s engagement
withstakeholders on pages 90 to 97
Details on how the Board is monitoring and
embedding culture can be found on pages 98 and 99
Board performance review
This year the Board undertook an external performance
review led by Manchester Square Partners, an independent
advisory firm. The review process was undertaken between
May and July 2025. I am delighted to confirm that thereview
concluded that the Sage Board wasfunctioning extremely
well and in line with first-class corporate governance
processes, demonstrating strong leadership, rigour, and
support. Positive feedback was also received on individual
Directors and Committee Chairs, noting their time investment,
commitment, and support of the business and the leadership
team. The Board is committed to ongoing improvement and
is developing a plan to address those areasof improvement
identified during the review.
Further details about the FY25 Board performance
review can be found on pages 100 and 101
Annual General Meeting
The 2026 Annual General Meeting (2026 AGM) will be held
onThursday, 5 February 2026 at Sage’s Newcastle office.
Ihopeyou will be able to attend. The Board looks forward
tomeeting shareholders, hearing their views, and answering
any questions. Further details about the 2026 AGM, including
the resolutions to be tabled for shareholder approval, will
beprovided in the Notice of Annual General Meeting, and
shareholders will be notified when it is available to view
onour website.
The year ahead
As I look to the future, I am excited about the opportunities
that lie ahead for the Group. The ongoing support from our
stakeholders remains integral to our continued success, and
Iwould like to take this opportunity to thank all who have
contributed so meaningfully throughout FY25. My appreciation
also extends to my fellow Board members for their invaluable
insight, and to the Executive Leadership Team, whose commitment
and leadership have positioned the Group to deliver sustained
value as we move into the new financial year.
Andrew Duff
Chair
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
73
Our leadership
Board of Directors
Maggie Chan Jones
Independent
Non-executive Director
Lori Mitchell-Keller
Independent
Non-executive Director
Jonathan Bewes
Independent
Non-executive Director
Annette Court
Senior Independent
Director
Dr John Bates
Independent
Non-executive Director
Roisin Donnelly
Independent
Non-executive Director
Andrew Duff
Chair
Steve Hare
Chief Executive
Officer
Jonathan Howell
Chief Financial
Officer
Derek Harding
Independent
Non-executive Director
74
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
C
Board Chair
C
Committee Chair Audit and Risk Committee Nomination Committee Remuneration Committee
Key
Andrew Duff
Chair
C
C
Appointed
Non-executive Director
on 1 May 2021 and
Non-executive Chair
on1 October 2021
Gender
Male
Ethnicity
White
Nationality
British
Skills
Wealth of experience as a non-executive director
and chair, with a strong track record of transforming
high-profile international businesses. Effective
leader with strategic insights and international
experience. Strong focus on purpose, culture,
customer-centricity, and delivering value for
allstakeholders.
Key previous experience
Non-executive chair and chair of the nomination
committee of Elementis plc
Non-executive chairand chair of the nomination
committee of SevernTrent plc
Senior independent director andchair of the
remuneration committee of Wolseleyplc
Chief executive officer of npower
Key external commitments
Non-executive director of UK Government
Investments Limited
Steve Hare
Chief Executive
Officer
Appointed
3 January 2014
asChiefFinancial
Officer, 31 August 2018
asChief Operating
Officer, and asChief
Executive Officer on
2 November 2018
Gender
Male
Ethnicity
White
Nationality
British
Skills
Significant financial, operational, and transformation
experience, which includes driving change programmes
in several previous roles. Broad knowledge of Sage,
having joined the Board in January 2014 as Chief
Financial Officer. Extensive understanding of the
drivers and priorities needed for the commercial
delivery of Sage’s strategy and in creating a
high-performance culture.
Key previous experience
Operating partner and co-head of the Portfolio Support
Group at the private equity firm Apax Partners
Chief financial officer of Invensys plc and Marconi plc
Group finance director of Spectris plc
Key external commitments
Non-executive director of J Sainsbury plc
Jonathan Howell
Chief Financial
Officer
Appointed
15 May 2013 as Non-
executive Director and as
Chief Financial Officer
on 10 December 2018
Gender
Male
Ethnicity
White
Nationality
British
Skills
Highly experienced group finance director, chair
and non- executive director. Significant financial
and accounting experience, gained across several
sectors to provide substantial insight into the
Group’s financial reporting and risk management
processes. Excellent working knowledge of Sage,
having joined as an independent Non-executive
Director and served as the Chair of the Audit and
Risk Committee.
Key previous experience
Group chief financial officer of Close Brothers
Group plc
Group chief financial officer of London Stock
Exchange Group plc
Non-executive director of EMAP plc
Chair of FTSE International
Key external commitments
1
Non-executive director and chair of
theauditcommittee of Experian plc
1. Non-executive director and chair of the audit
committee of Whitbread PLC from 1 January 2026.
Dr John Bates
Independent
Non-executive
Director
Appointed
31 May 2019
Gender
Male
Ethnicity
White
Nationality
British, American
Skills
Visionary technologist and highly accomplished
business leader in the fields of technology
innovation and business transformation. Proven
track record of applying cutting edge techniques,
including Artificial Intelligence and Machine
Learning, to revolutionise business areas including
algorithmic trading, smart environments, software
test automation and document process automation.
Key previous experience
Co-founder, president, and chief technology
officerof Apama (pioneer in Streaming Analytics)
Head of industry solutions and chief marketing
officer of Software AG
Chief executive officer of Terracotta, Inc.
(asubsidiary of Software AG)
Executive vice president of corporate strategy and
chief technology officer at Progress Software
Chief executive officer at Plat.One (now part of SAP)
Chief executive officer of the Eggplant Group,
partof Keysight Technologies Inc
Key external commitments
Chief executive officer of SER Group Holding GmbH
Jonathan Bewes
Independent
Non-executive
Director
C
Appointed
1 April 2019
Gender
Male
Ethnicity
White
Nationality
British
Skills
Wealth of accounting and financial experience
andexperienced audit committee chair. Strong
investment banking experience gained over a
25-year career in the sector. Advised boards of
UKand overseas companies on a wide range of
financial and strategic issues, including
financing,corporate strategy, and governance.
Key previous experience
Investment banking experience with Robert
Fleming, UBS, and Bank of America Merrill Lynch
Chartered accountant with KPMG
Vice-chair, corporate and institutional banking
atStandard Chartered Bank plc
Key external commitments
Senior independent director and chair of the audit
committee of Next plc
Non-executive director and chair of the audit and
risk committee of the Court of the Bank of England
Chair of MONY Group plc
Changes to the Board and to Board Committees
duringFY25 and announced up to the date of this report
Sangeeta Anand stepped down from the Board on 6 February 2025.
Lori Mitchell-Keller was appointed to the Board on 7 February 2025.
Maggie Chan Jones was appointed to the Remuneration Committee
on1 August 2025.
Jonathan Howell will step down from the Board on 31 December 2025.
Jacqui Cartin will join the Board as Chief Financial Officer on
1 January2026.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
75
Our leadership continued
Maggie Chan
Jones
Independent
Non-executive
Director
Appointed
1 December 2022
Gender
Female
Ethnicity
Asian
Nationality
American
Skills
Deep international marketing and brand experience
gained from time spent at some of the world’s
largest technology companies. SAP’s first woman
chief marketing officer, responsible for driving
global marketing across more than 180 countries.
Recognised as an industry thought leader in the
marketing and technology sector andwas previously
named as one of the “Most Influential CMO” in the
world by Forbes.
Key previous experience
Non-executive director of Avast plc
Chief marketing officer of SAP
Founder and former chief executive of Tenshey, Inc
Key external commitments
Non-executive board advisor to Ontinue
Non-executive director and designated non-executive
director for workforce engagement of BT Group plc
Vice president and chair of the compensation
committee of the United States Tennis Association
Annette Court
Senior Independent
Director
Appointed
1 April 2019
Gender
Female
Ethnicity
White
Nationality
British
Skills
Experience of serving as chair of a remuneration
committee, as well as in executive and non-
executive director roles at the highest levels,
including as chair of FTSE 100 companies. Strong
technology background combined with a record of
using ecommerce to drive commercial success.
Expertise in mentoring leaders to achieve greater
clarity of purpose and provide a practical approach
to problem-solving.
Key previous experience
Senior independent director of Jardine Lloyd
Thompson Group
Chief executive officer of Europe General
Insurancefor Zurich Financial Services
Chief executive officer of the Direct Line Group
Member of the board of the Association of
BritishInsurers (ABI)
Non-executive director of Foxtons Group plc
Chair of Admiral Group plc
Key external commitments
Chair of WH Smith PLC
Director of Admiral Europe Compía de Seguros
SAU (AECS)
Roisin Donnelly
Independent
Non-executive
Director
C
Appointed
3 February 2023
Gender
Female
Ethnicity
White
Nationality
British
Skills
Extensive customer, marketing, and branding
experience brought to the Board, gained during
executive career at Procter & Gamble. Strong
background in digital transformation and data,
andsignificant knowledge and experience of
developing environmental, social and
governance(ESG) strategies at board level.
Key previous experience
Non-executive director of Just Eat plc
Non-executive director of HomeServe Limited
Non-executive director of Holland & Barrett Limited
Non-executive director of Bourne Leisure Limited
Key external commitments
Non-executive director of NatWest Group plc
Non-executive director ofPremier Foods plc
Derek Harding
Independent
Non-executive
Director
Appointed
2 March 2021
Gender
Male
Ethnicity
White
Nationality
British
Skills
Significant financial experience, including
leading business transformations and sharp
financial acumen. Broad experience across a
rangeof commercially focused financial and
operational roles including strategy, investor
relations, and mergers and acquisitions.
Key previous experience
Chief financial officer of Senior plc
Group finance director of Shop Direct
Finance director of Wolseley UK
Chief financial officer of Spectris plc
Key external commitments
President of Spectris Scientific and board
memberof Spectris plc
Lori Mitchell-
Keller
Independent
Non-executive
Director
Appointed
7 February 2025
Gender
Female
Ethnicity
White
Nationality
American
Skills
Global technology leader and strategic advisor
whohas over 30 years of experience of scaling,
differentiating, and advancing businesses
throughtechnology transformation. A strong
trackrecord of spearheading industry-focused
product solutions and growth strategies.
Key previous experience
Vice president of Google Cloud
President of Industry Cloud at SAP
Senior vice president of Product/Solution
Management and Marketing at JDA Software
Chief marketing officer of Manugistics Software
Director of Allegiance Healthcare
Key external commitments
Board member of Mitratech Holdings Inc
Non-executive director of OneStock
Scan or click the QR code
to read more about the
Board of Directors
C
Board Chair
C
Committee Chair Audit and Risk Committee Nomination Committee Remuneration Committee
Key
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
About our Board
The Board comprises the Chair, seven independent Non-executive Directors, and two Executive Directors.
There is a clear and distinct division between the roles of the Chair and the Chief Executive Officer. Each has a clearly
definedremit, which is established and agreed by the Board.
As Directors of the Company, both the Non-executive and Executive Directors have the same duties, but distinct roles
ontheBoard, which ensures appropriate accountability and oversight.
Roles and division of responsibilities
Andrew Duff
Chair
Leadership and effective
operation of the Board
Sets the Board agenda, and the
style andtone of Board discussions
Ensures the Board receives
accurate and timely information
Leads the annual Board
performance review
Promotes an inclusive and open
culture and debate
Engages with stakeholders through
structured dialogue and ensuring
their feedback informs and shapes
Board decisions
Promotes the highest standards of
corporate governance, assisted by
theCompany Secretary, and
demonstrates objective judgement
Promotes and safeguards the interests
and reputation of the Company
Steve Hare
Chief Executive
Officer
Provides leadership of the Company,
develops and implements the
Group’s objectives and strategy
Leads the Executive Leadership
Team and senior management, with a
focus on driving Sage’s operational
and financial performance
Keeps the Chair and Board informed
onkey issues, shares senior
management’s views to improve
Board discussions, and presents
differing opinions from
management before decisions
arereached
Maintains an effective internal
controls and risk management
environment to ensure risks are
rigorously managed
Promotes a strong culture and
ensures Sage operates in line with
itsValues by doing the right thing
Jonathan Howell
Chief Financial
Officer
Manages the Group’s financial
affairs, including any tax and
treasury matters
Supports the CEO in implementing
the corporate strategy and
overseeing operational performance
Ensures effective financial
reporting, processes, and
controlsare in place
Engages with Sage’s stakeholders,
and manages relationships with
Sage’s investor base
Provides insights into the Group’s
commercial and financial position
Recommends the annual budget
and long-term strategic and
financial plan
Annette Court
Senior Independent
Director
Provides support and acts as
asounding board for the Chair
Serves as a trusted intermediary
forthe other Directors
Acts as an alternative contact for
shareholders, if concerns have not
been addressed through normal
channels of communication
Leads the performance review
ofthe Chair and meets with the
other Non-executives atleast
annually without the Chairpresent
Together with the Nomination
Committee, leads the Chair
succession process
Dr John Bates, Jonathan
Bewes, Maggie Chan Jones,
Roisin Donnelly,
DerekHarding, and
LoriMitchell-Keller
Independent Non-executive
Directors
Contribute, challenge, and monitor
the delivery of strategic objectives
and Group performance
Assist in development, approval,
and review of strategy
Oversee internal controls and
theEnterprise Risk Management
Framework, and ensure they are
rigorous
Provide external perspectives,
independent insight, and support
based on relevant experience
Engage with internal and external
stakeholders and take their views
into account in their decision
making, including the culture
atSage
Review the succession
planningtogether with the
BoardCommittees, Chair, and
Senior Independent Director
Vicki Bradin
General Counsel and
CompanySecretary
Ensures the necessary information
flow between the Board and its
Committees, and senior management
to drive Board and Committee
efficiency and effectiveness
Advises the Board on legal,
compliance, and corporate
governance developments
Supports the Chair with Board
procedures by facilitating
comprehensive and tailored
inductions, training and
professional development,
andstakeholder engagement
plansfor Non-executive Directors
Supports the Chair on the
Boardperformance review
The Non-executive Directors’ terms of appointment are available for inspection atSage’s Registered Office.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
77
Executive Leadership Team
Our leadership continued
Amanda Cusdin
Chief People Officer
Amy Lawson
Chief Brand and
CorporateAffairs Officer
Vicki Bradin
General Counsel and
CompanySecretary
Derk Bleeker
Chief Commercial Officer
Aaron Harris
Chief Technology Officer
Walid Abu-Hadba
Chief Product Officer
Steve Hare
Chief Executive Officerand member
of the Executive Leadership Team
See full biography in Board of
Directors, page 75 .
Jonathan Howell
Chief Financial Officer and member
of the Executive Leadership Team
See full biography in Board of
Directors, page 75.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
1. The Executive Leadership Team
composition data in this section
reflects the information as at
30 September 2025 andincludes
theExecutive Directors aswell as
Eduardo Rosini, Chief Growth Officer,
who served asa member of the ELT
throughout FY25.
2. Jonathan Howell’s tenure does not
forthispurpose include time as
Non-executive Director.
Executive Leadership
Team composition
1
Experience
Technology and innovation
11%
Financial
11%
Customer success
22%
Marketing/Brand
17%
Corporate affairs
6%
Strategy
11%
Colleague success and ESG
17%
Legal, risk and governance
6%
Tenure
2
1 to 3 years
3 to 6 years
Over 6 years
02
Number of Executive
Leadership Team
6143
5
Gender
Male
6
Female
3
Walid Abu-Hadba
Chief Product Officer
Appointed
1 January 2022
Skills and experience
Extensive industry experience and leadership
skills gained in the technology sector, with
abreadth of technology sector experience.
Passionate about driving strategy and building
the culture that delivers tangible, customer-
centric solutions.
Joined Sage in 2021, having previously spent
20years at Microsoft as corporate vice president
responsible for the developer and platform
evangelism group, before joining ANSYS, Inc
aschief product officer. Most recently senior
vicepresident of Oracle Developer Tools. Holds
board-level roles in the technology sector and
patents in the field of AI.
Derk Bleeker
Chief Commercial Officer
Appointed
1 October 2019
Skills and experience
Accountable for Sage’s Go to Market teams,
including commercial performance, customer
support, and performance marketing. Joined
Sage in 2014 and has held a number of commercial,
finance, mergers and acquisitions, and strategy
leadership roles, including as Sage’s Chief
Corporate Development and Strategy Officer and
most recently as President—EMEA. Appointed
Chief Commercial Officer on 1 March 2024.
In-depth experience as a leader of corporate
development, gained from working for a global
industrial and medical technology company.
Experience in private equity and as a mergers and
acquisitions specialist in investment banking.
Vicki Bradin
General Counsel and
CompanySecretary
Appointed
1 October 2016
Skills and experience
Leads the Office of the General Counsel, which
includes several teams at Sage, including Legal
and Company Secretariat, Security, Procurement,
Mergers and Acquisitions, AI and Data Governance,
Risk, and Assurance. Extensive corporate legal
experience built over 20 years in global and magic
circle law firms and in-house at large multi-
nationals and UK-Iisted companies.
Contributes in-depth software and technology
sector knowledge and experience across a breadth
of legal areas, including mergers and acquisitions,
litigation, risk, and intellectual property.
Amanda Cusdin
Chief People Officer
Appointed
1 October 2017
Skills and experience
Joined Sage in March 2015, becoming Chief People
Officer in September 2018. Leads our global People
function and has overall executive accountability
for Sage’s Places strategy, creating world-class
workplaces that promote innovation, productivity,
and wellbeing, and amplify the Sage experience for
colleagues and visitors alike.
Before joining Sage, spent 18 years within a
numberof FTSE organisations, working across all
aspects ofHuman Resources to drive change and
transformation, with particular focus on mergers
and acquisitions integration. Passionate about
developing talent and leadership, and creating truly
inclusive organisations which promote diversity.
Aaron Harris
Chief Technology Officer
Appointed
1 April 2019
Skills and experience
Key contributor and creator of Sage’s technology
strategy, and advisor on its software architecture.
More than 20 years of high-tech engineering
experience in business applications and
softwaredevelopment strategies.
Founding leader of Sage Intacct, acquired by
Sagein 2017. Led the company’s product vision
and technology direction, establishing Sage
Intacct as the innovation leader in cloud
financialmanagement solutions.
Amy Lawson
Chief Brand and
CorporateAffairsOfficer
Appointed
1 March 2022
Skills and experience
Joined Sage in 2015, becoming Chief Corporate
Affairs Officer in 2022, and Chief Brand and
Corporate Affairs Officer in 2024. Responsible for
brand and corporate affairs at Sage, including
internal and external reputation and engagement.
Leads our global strategy for communications
and PR, brand and campaigns, public affairs,
sustainability, and Sage Foundation. Former
Board Associate at Sage.
Prior to joining Sage, served as head of the
CabinetOffice media operation as a civil
servantfor the UK government and was Head
ofCommunications for Channel 4 News,
responsible for protecting and promoting the
reputation of the national news programme.
Changes to the Executive Leadership
Team during FY25andannounced
up to the date of thisreport
Cath Keers stepped down from the Executive
Leadership Team on 31 December 2024.
Eduardo Rosini stepped down from the
Executive Leadership Team on 31 October 2025.
Jonathan Howell will step down from the
Executive Leadership Team and the Board
on31 December 2025.
Jacqui Cartin will join the Executive
Leadership Team when she assumes the
position of Chief Financial Officer on
1 January2026.
Walid Abu-Hadba will step down from his role
as Chief Product Officer and from the
Executive Leadership Team with effect from
31 March 2026.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
79
Corporate governance report
Governance framework
Our governance framework empowers the Board to
function with optimal efficiency and effectiveness,
ensuring well-informed decision making, robust
oversight, and transparent accountability.
Executive Leadership Team
The Board delegates responsibility for the day-to-day strategic execution and operational management oftheCompanytotheELT,
which is led by the Chief Executive Officer.
The ELT is accountable for executing the Company’s strategy and achieving its commercial objectives. It drives operational
andfinancial performance while operating within established risk management and internal control frameworks, and plays a
criticalrole in fostering and sustaining the Company’s culture. Members of the ELT provide regular updates at Board meetings
andmaintain ongoing dialogue with the Board to ensure alignment, enable support, and encourage constructive challenge.
Shareholders
Shareholders, as the Company’s owners, are instrumental in guiding our governance practices.
More information about our shareholder engagement can be found on pages 91 and 97
Board of The Sage Group plc.
The Board is responsible for the stewardship, strategic direction, and overall performance of the Group. Its role is to promote the
long-term success of the Company by generating sustainable value for shareholders and considering the interests of the Group’s
other stakeholders. The Board monitors the Group’s culture and Values, ensuring they are effectively embedded throughout the
organisation. It also provides constructive challenge to management on the execution of strategy and is accountable for maintaining
robust risk management and internal control systems.
The Board is supported by three Committees, each of which is entrusted with delegated authority to provide rigorous oversight and
focused attention on key matters. The Chair of each Committee reports regularly to the Board, ensuring that all members remain
informed and actively engaged in decision making on delegated issues.
Audit and Risk Committee
Oversees the integrity of theCompany’s
financial and narrative reporting and
ensures themaintenance of robust
internal controls and risk management
systems. It monitors the effectiveness of
internal audit andthe effectiveness of the
externalaudit process and the external
auditor independence andobjectivity.
See pages 109 to 116 forthe Audit
and Risk Committee Report
Nomination Committee
Keeps the structure, size, and composition
of the Board under regular review and
recommends appointments to the Board
and its Committees. It oversees succession
planning for the Board and Executive
Leadership Team, ensuring a diverse
pipeline of talent and promoting diversity
across the Board and the wider Group.
See pages 102 to 108 for the
Nomination CommitteeReport
Remuneration Committee
Sets the Group’s Remuneration Policy
andagrees the remuneration framework for
the Chair, Executive Directors, and Executive
Leadership Team (‘ELT) members, and
selected senior executives. It does so with
regard to remuneration practices and
policies across the wider workforce within
the Group. It is also responsible for reviewing
the design ofthe Group’s incentive plans and
performance-related pay.
See pages 117 to 151 for the
Remuneration CommitteeReport
Scan or Click the QR code for insight into Sage’s Board Committee membership and their
TermsofReference
Scan or click the QRcode
for furtherinsight into
Sageleadership
80
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Our governance framework enables agile and effective decision making, by providing a clear framework for delegated
responsibilities, whilst ensuring the Group operates within established and robust governance and risk practices.
The governance framework also includes a number of additional supporting corporate and management Committees:
The Group’s subsidiary entities are equally held to the same
rigorous standards of corporate governance and operate
under a well-established delegated authority framework
thatis consistently applied across the Group.
Schedule of matters reserved
Certain key matters requiring Board approval are set out
inaformal schedule of matters reserved, which the Board
reviews annually.
Scan or click the QR Code for the full
schedule of matters reserved fortheBoard
Board composition
The Board recognises that diversity of background, experience,
and perspective among its members is essential to fostering
constructive debate, enhancing decision making, and
supporting overall effectiveness. The composition of the
Board is subject to ongoing review and all Board appointments
follow a formal and rigorous search process, which complements
the comprehensive succession planning activities. The Board
entrusts the Nomination Committee with the responsibility of
ensuring its composition remains appropriate, drawing on the
Committee’s expertise and insight.
The Sustainability,
AIand Data Ethics
Committee
provides oversight for the
direction and progress of
Sage’sSustainability and
Societystrategy, and ongoing
adherence and developments to
the AI and Data Ethics Principles.
Members
1
: The Committee is
chaired by theChief Brand and
Corporate Affairs Officer, with
membership including the EVP
Sustainability and Foundation, the
EVP Chief Risk Officer, the
General Counsel and Company
Secretary, the Chief Product
Officer, the Chief People Officer,
and the Chief Technology Officer.
1.
Effective from FY26, EVP
People—Routes to Revenue,
Learning and Inclusion,
andVicePresident (VP)
AIandData Governance will
joinasCommittee members,
andthe Chief People Officer
willstep down.
The Mergers and
Acquisitions
Committee (‘M&A
Committee’)
considers proposals to acquire,
divest, and/or make investments
in businesses as outlined in the
Group’s Merger, Acquisition &
Divestiture Policy. This Committee
also oversees updates on integration
of acquisitions in line with an
established cadence. The M&A
Committee is a central part
ofdisciplined and efficient
acquisition, divestiture, and
investment management at Sage.
Members: The Committee is
chaired by the Chief Executive
Officer, with membership
including the Chief Financial
Officer, the General Counsel
andCompany Secretary, and
theChief People Officer.
The Global Risk
Committee (‘GRC’)
oversees Sage’s risk management
activities in order to mitigate
risks and enable opportunities
identified bythe business. It
holdsultimate accountability
foridentifying, assessing, and
managing strategic risks across
the Group. It sets therisk appetite
and approves changes to Sage’s
Principal Risks.
Members: The Committee is
chaired by the General Counsel
and Company Secretary, with
membership including the Chief
Executive Officer and the Chief
Financial Officer. The Chair of the
Audit and Risk Committee attends
regularly, and other Non-executive
Directors are invited to participate
on an ad hoc basis to provide
additional insight and oversight.
The Disclosure Committee
oversees the accuracy, timeliness, and materiality of Group disclosures and announcements, ensuring that Sage meets
itscompliance obligations in accordance with applicable regulations.
Members: The Committee is chaired by the Chair of the Board, with membership including the Chief Executive Officer,
theChief Financial Officer, the Chair of the Audit andRisk Committee, and the General Counsel and Company Secretary.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
81
Non-executive Director
induction programme
Lori Mitchell-Keller
Led by the Company Secretary with input from the
Chair, acomprehensive induction programme was
designed for ournew Non-executive Director, Lori
Mitchell-Keller. The programme featured a tailored
schedule of meetings and a dedicated reading room
via Sage’s secure Board portal to support Lori’s
understanding of the Sage business and the UK
governance landscape.
As part of Lori’s business familiarisation, she met
withthe Executive Leadership Team and senior leaders
across the organisation, gaining valuable insights
intoSage’s strategic priorities, brand positioning,
sustainability strategy, cyber security, and culture.
Board familiarisation included one-to-one sessions
withtheBoard Chair, Committee Chairs, and the
Company Secretary, offering an overview of Board
structure, Committee responsibilities, and governance
processes. Meetings with the Senior Independent
Director supported Lori’sunderstanding of Board
dynamics. Meetings were also held with the Board
Associate, to enable her understanding ofthe
colleague sentiment across the business.
The programme also deepened Lori’s understanding
ofthe current UK corporate governance landscape,
equipping her with valuable insight into the evolving
expectations placed on UK listed companiesparticularly
in relation to Board leadership, succession planning,
and the effective discharge of her duties asaDirector.
Managing conflicts of interest
Directors are required to disclose any actual or potential
conflicts of interest to the Board as soon as they arise. At
each Board meeting, the Board formally considers a register
of interests, commitments, and potential conflicts, including
any proposed new external appointments. When appropriate,
the Board gives the necessary approvals in accordance with
our articles of association. Ifany possible conflict exists,
Directors recuse themselves from consideration of the
relevant subject matter.
During FY25, the Board has concluded that no Director had
aconflict that would have a detrimental impact on their
independence and judgement or their time commitment
toSage.
Further information on external directorships
andtime commitments can be found on
pages104and 105
Induction, training, and
professionaldevelopment
On appointment, all new Directors undertake a comprehensive
and tailored induction programme. This programme is
designed to ensure a smooth transition for new Directors to
theBoard, which consists of meetings and events, and takes
into consideration their specific background, experience, and
prospective Committee memberships. This was demonstrated in
the induction programme undertaken byLori Mitchell-Keller,
as outlined inthe panel on the right, which ensured a thorough
understanding of both Sage’s business and the statutory
responsibilities of aDirector. Theprogramme is structured
around key themes: business familiarisation, corporate
governance including Directors’ duties, and Director
development. As part of the business familiarisation theme,
new Directors engage with members of the ELT and senior
management to gain valuable insights into the Company’s
operations and strategic priorities. Directors are regularly
invited to provide feedback throughout their induction, and
the programme isadapted to address any identified needs.
In addition to these responsibilities, Non-executive Directors
participate in tailored briefings and continuous professional
development activities. These sessions are designed to ensure
Directors maintain a comprehensive understanding of the
Group’s operations, industry trends, and regulatory landscape.
The Remuneration Committee receives updates from the
Committee’s remuneration advisors covering governance
and developments in executive remuneration. Separately,
the Audit and Risk Committee spent time at a focused
session in February 2025, examining the implications of
the2024 Code, with particular focus on Provision 29 and
assessing Sage’s readiness to report inline with the 2024
Code’s recommendations.
Corporate governance report continued
82
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Board and Committee meeting attendance and cross-membership
1
Key
Board Audit and Risk
Committee
Nomination
Committee
Remuneration
Committee
C
Board Chair
C
Committee Chair
S
Secretary
Directors
Scheduled
Board
Audit and Risk
Committee
Nomination
Committee
Remuneration
Committee
Andrew Duff
C
C
Steve Hare
Jonathan Howell
Sangeeta Anand
2
Dr John Bates
Jonathan Bewes
C
Maggie Chan Jones
3
Annette Court
Roisin Donnelly
C
Derek Harding
Lori Mitchell-Keller
4
Vicki Bradin
5
S
S
S
S
1. Board and Committee meetings during FY25 followed the formal schedule, with 100% attendance at scheduled meetings by respective members. The table
above shows current Committee memberships, each of which complied with the Code throughout the year. Attendance figures for Committee meetings reflect
participation by Committee members only.
2. Sangeeta Anand stepped down from the Board on 6 February 2025.
3. Maggie Chan Jones was appointed to the Remuneration Committee effective 1 August 2025.
4. Lori Mitchell-Keller was appointed to the Board on 7 February 2025.
5. The Company Secretary acts as a Secretary to the Board and all Board Committees.
Schedule of Board meetings
Board meetings are conducted in an environment that
encourages open dialogue, constructive challenge, and
thoughtful debate. The Board maintains a comprehensive
schedule of meetings and a forward-looking agenda to
ensure its time is used most effectively and efficiently,
andis supported by the Company Secretary.Members of
theBoard and Committees are expected toattend every
scheduled meeting and any ad hoc meetings,where possible.
If a Director cannot attend a meeting, due to either exceptional
circumstances or prior commitments, they are encouraged
toprovide comments and observations to the Chair of
theBoard or Committees, so these can be provided at that
meeting. The Board considers its meetings an important
opportunity to meet colleagues at different operating
locations and aims to hold at least two meetings outside of
the UK each year, providing an opportunity to engage with
adiverse group of colleagues, including senior business
leaders. This approach allows the Board to listen to local
colleagues’ perspectives to gain first-hand insight into
thebusiness and ensure that decisions are grounded in
thepracticalities of day-to-day operations.
During the year, five scheduled Board meetings were held,
alongside three meetings of the Nomination Committee, four
ofthe Audit and Risk Committee, and six of the Remuneration
Committee. An additional brief Board call is also scheduled
in March every year to provide an update on any key matters
that management wishes to bring to the Board’s attention.
The scheduled meetings were evenly distributed throughout
the year to support effective oversight and decision making
by the Board. Inaddition, adhoc meetings were convened as
neededtoensure timely responses to emerging matters.
To ensure the whole Board is kept up to date on the key
strategic decisions and discussions of the Committee
meetings, the Chairs of the Audit and Risk, Remuneration,
and Nomination Committees update the Board on their
respective proceedings, while standing papers from each
Committee are also presented to the Board. All Directors
areinvited to attend Committee meetings, regardless of
membership, subject to recusal where matters concern
thempersonally or present a potential conflict of interest.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
83
Corporate governance report continued
The Non-executive Directors devote considerable time to the
Group beyond the schedule of Board and Board Committee
meetings. Their activities include consideration of out-of-
cycle papers and submitted reports and discussion with
thesenior management and other subject-matter experts,
between Board meetings.
The Board appreciates the importance of opportunities to meet
and interact outside of the Boardroom. This includes Board
dinners, where the Board gathers informally to connect and
strengthen Board cohesion.
Board Strategy Day
The Board met in February 2025 for its annual Strategy Day
inour Newcastle offices, which is attended by the ELT and
other senior management. The day was structured to facilitate
in-depth strategic discussions, enabling the Board to review
progress, explore growth opportunities, and assess challenges
across key areas including product development and AI
capabilities, M&A strategy, and the competitive landscape.
The Board also considered the ongoing integration of a
high-performance culture throughout the business. The
agreed actions and key takeaways for management were
noted with updates provided and built into the Board
agendaoverthe course of FY25.
For further information on the Board activities,
refer to pages 86 and 87
Board engagement
Engaging with all our stakeholders is crucial to the
Group’slong-term success. This year, the Board connected
with all key stakeholders to understand their interests and
incorporate them into Board decision making. The Board
also acknowledges the importance of meeting colleagues
outside the formal meeting schedule, via office visits and
walkarounds, which facilitate natural interactions and help
the Board gain a deeper understanding of Sage’s culture.
Further information regarding engagement
activities with our stakeholders can be found
onpages 90 to 97
Board meeting timeline
3 years
Dates and venues of Board meetings are set.
1 year
A rolling agenda of standing and periodic items
iscompiled. This is updated throughout the year
toreflect key developments in the business.
1 month
The Company Secretary prepares the meeting
agendain consultation with the Chair and CEO.
7 working days
Papers are submitted to the Company Secretary
forfinal review.
5 working days
Papers are circulated to the Board via a secure
webportal.
Board meeting
+ 10 working days
Minutes of the meeting and a schedule of actions
aresent to the Chair for review.
Annual General Meeting
The 2025 Annual General Meeting (2025 AGM’) was held on
6 February 2025 at Sage’s Newcastle office, as an in-person
meeting. Allour Directors, as well as both the external auditor
for FY24 (EY) and the auditor for FY25 (KPMG), along with
members of senior management, were present in person.
Allresolutions at the 2025 AGM werevoted on a poll and were
passed with over 80% of votes cast in favour. The website is the
principal means by which wecommunicate with our shareholders.
Scan or click the QR code for details
ofourpast Annual General Meetings
The 2026 Annual General Meeting (2026 AGM) is scheduled
tobe held on Thursday, 5 February 2026 at Sage’s Newcastle
office. The 2026 AGM is a keydate in theBoard’s calendar
and presents an important opportunity toengage with
shareholders. In accordance withSage’s articles of association
and the Code, all Directors who wish to continue to serveare
subject to shareholder election or re-election atthe 2026 AGM.
Sage provides shareholders with the opportunity to submit
questions about the business of the 2026 AGM ahead of the
meeting. Further details will be provided to our shareholders
in the Notice ofMeeting for the 2026 AGM.
84
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Sages new North
America headquarters:
From Board
decision to
realised vision
120
engagement events
16
Sage Studio sessions
2
97.3
NPS score
1
Scan or click the QR code to find out
more about the Sage Discovery Centre
Scan or click the QR code to find out more
onSage’s new flagship office in Atlanta
1. NPS score calculated from surveys completed by Sage Discovery Centre attendees.
2. Sage Studio is a dedicated space for stakeholders to create and capture content.
Decision
In February 2023, the Board approved thecapital
expenditure for the new North America headquarters,
underpinning the decision by elevating Sage’s brand
presence, meeting sustainability commitments through its
design, and a vision forapremium collaborative workplace
to attract talentand facilitate customer connection.
Vision
Sage’s management team carried out a comprehensive
search to relocate our North America headquarters
within Atlanta. Asustainable site was proposed in Ponce
City Market, to continue our presence ina city with
strategic potential, diverse talent, and a thriving tech
community. Spanning 58,000 square feet over two levels of
a four floor building, the new workspace was conceived as a
hubforinnovation, collaboration, and growth. Surrounded
by local businesses, the unique location provides an
environment for connection and partnerships.
Experience
Inclusivity and accessibility are central to the
officedesign, with flexible workspaces, wellness
rooms, and biophilic features supporting wellbeing.
Every detail, from ergonomic furnishings to multi-
faithquiet spaces, brings the colleague experience
tothe forefront. Sustainability iswoven throughout
thespace, including zero net carbon operations,
LEEDGold certification, and theuse of locally
sourcedGeorgia timber.
Connection
At the heart of the space is the Sage Discovery Centre,
purpose-built as an immersive venue for stakeholder
engagement. In response to customer feedback for
in-person connection with Sage experts, this dynamic
space hosts customers, partners, and community
groups for hands-on technology showcases, events,
andcollaborative workshops.
Realisation
The office opened its doors in March 2025, closely
followed by July’s Sage Discovery Centre launch
event.Customers, partners, local community leaders,
andcolleagues were in attendance to experience the
immersive space for the first time.
In September 2025, the Board visited the completed
flagship office to experience the strategic vision
brought to life. Board members deepened stakeholder
relationships during their visit through a guided office
tour and participation in engagement sessions with
colleagues, customers, and partners, along with a session
with local entrepreneurs run through Sage Foundation.
Forfurther details on stakeholder engagement, please refer
to pages90 to 97.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
85
February
Key stakeholders considered Activity
SO
F
E
PC
G
CT
CI
RM
Approval
Review of merger and acquisition
transaction delegation of authority
EMTN Programme update
Disclosure Committee Terms ofReference
Anti-bribery and Corruption, and
Sanctionspolicies
Deep dive
Board Strategy Day
FY25 strategic dashboard
Review
Q1 FY25 performance and results
Dividend and funding strategy
Culture and diversity, equity, and
inclusion(DEI’)annual update
Board engagement: Newcastle, UK
UKI business overview
UKI people and culture overview
Customer journey walk through
Colleague engagement lunch
UKI product demos
Go to Market and partner updates
Announcements
Result of Annual General Meeting
Link to Principal Risks
1
2
3
4
5
7
8
9
10
Corporate governance report continued
Recurring updates
Strategy: The Board receives updates on the Group’s strategy
atscheduled Board meetings and holds a Strategy Day every
year.Please refer to page 84 for more details.
Executive: The CEO and CFO report on financial performance,
corporate development, and investor relations are presented at
every scheduledmeeting. A cyber security update is presented
asastanding item at each Board meeting.
Committees: The Board receives regular updates from
theAuditandRisk Committee, the Nomination Committee,
andtheRemuneration Committee.
Governance: Legal and governance updates are received
ateachBoard meeting.
2024 2025
Board activities
November
Key stakeholders considered Activity
SO
F
E
PC
G
CT
CI
RM
Approval
FY24 Annual Report and Accounts
• Final dividend
FY25 Rolling Board Agenda
Review
FY24 Sustainability and Society and Climate Reports
Annual Non-executive Director fee review
Go to Market update
Board Associate update
FY25 Board Strategy Day agenda
Announcements
1
Full FY24 results
Link to Principal Risks
1
2
4
5
6
7
9
10
1. The announcements in the Board activities section include relevant press releases from the
monthof the scheduled Board meeting. All financial results and dividend RNS announcements are
approved in principle by the Board, with final approval delegated to the Disclosure Committee.
86
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
May
Key stakeholders considered Activity
SO
F
E
G
CT
CI
RM
Approval
Delegated approval to Disclosure Committee:
Share buyback extension
H1 FY25 interim dividend
Audit and Risk, Nomination, and Remuneration
CommitteesTerms of Reference
Whistleblowing, and Board Diversity, Equity and Inclusionpolicies
Deep dive
Cyber security strategy review
Review
H1 FY25 performance and results
Capital allocation
Sustainability strategy and reporting
Go to Market update
Health and safety and wellbeing annual report
Announcements
H1 FY25 results
Share buyback extension
Link to Principal Risks
1
2
4
5
6
7
8
9
10
September
Key stakeholders considered Activity
SO
F
PC
G
CT
CI
Approval
FY26 preliminary budget
Criterion, Inc (‘Criterion’) acquisition
Deep dive
Strategic progression and evolution
Review
FY25 external Board performance recommendations
Board engagement: Atlanta, US
North America Go to Market update
Partner and customer roundtable
Colleague engagement lunch
Sage Impact Entrepreneurship Programme deep dive
Please see stakeholder engagement on pages 90
to 97 for more information
Please see the principal decisions by the Board on
page89 for the Fyle and Criterion announcements
Link to Principal Risks
1
2
5
7
9
1
Customer experience
3
Developing and exploiting
newbusiness models
5
People and performance
7
Cyber security
9
Readiness to scale
2
Execution of
productstrategy
4
Route to market
6
Culture
8
Data and AI
governance
10
Environmental, social
andgovernance
Key stakeholder groups
Principal Risks
Activity
SO
Strategy and operations
PC
People and culture
G
Governance
CT
Cyber threat
CI
Customers and innovation
F
Finance
RM
Risk management
E
ESG
July
Key stakeholders considered Activity
SO
F
PC
G
CT
CI
RM
Approval
Schedule of matters reserved for the Board
Share Dealing Code, and Social and External
Communications, and Environmental policies
Remuneration Committee membership
Deep dive
Strategic planning update
European business update
Annual talent review
Review
Q3 FY25 performance and results
Share buyback update
Three-year financial plan
Update on Fyle Technologies (Fyle’) acquisition
External Board performance review feedback
Board Associate update
Board engagement: Frankfurt, Germany
CEU business overview
European product focus
Colleague engagement lunch
Customer, Go to Market and partner updates
Announcements
• Fyle acquisition
Q3 FY25 trading update
Maggie Chan Jones appointment
toRemuneration Committee
Link to Principal Risks
1
2
4
5
6
7
8
9
Customers Shareholders
Partners
SocietyColleagues
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
87
Outcomes
The Board maintains
oversight through
progress updates from
senior management
that allow the Board to
review and adjust plans
as situations evolve.
Principal decisions by
theBoard during FY25
The principal decisions and processes described below illustrate how the Board considers the
interests of stakeholders intheir strategic decision making. These decisions were considered
by the Board to have a material impact on our stakeholders during FY25.
Board
information
Board papers fromsenior
management clearly identify
thekeystakeholders impacted.
Where appropriate, they include
summaries of stakeholder
engagement activities and
outcomes. To support effective
decision making, the Board
ensures the quality and
completeness of information
through appropriate due
diligence and seeks assurance
where necessary.
Board information and considerations
Sage announced in March 2025 that Jonathan Howell had informed the Board of his intention to step
downas Chief Financial Officer on 31 December 2025. The CFO succession process was initiated and
ledby the Nomination Committee, with oversight from the full Board, to identify a candidate with both
therequisite technical expertise and a deep understanding of Sage’s strategic priorities, culture,
andValues. Jacqui Cartin, currently serving as EVP Group Financial Controller, was selected following
arigorous assessment process, including formal interviews, where she demonstrated exceptional
leadership, financial acumen, and strategic vision.
Succession planning for key leadership roles is a fundamental element of Sage’s governance framework.
The Board recognises the importance of strategic succession planning at executive levels and its far-
reaching implications, and therefore a range of stakeholders were considered during the succession
planning process. The Board considered how the appointment would support Sage’s high-performance
culture, ensuing that it continues to nurture internal talent, fostering an environment where colleagues
see clear pathways for growth and advancement.
Stakeholders
considered
Section 172 factors
Outcome
 Chief Financial Officer
Upon recommendation from the Nomination Committee, the Board appointed Jacqui Cartin as the
ChiefFinancial Officer with effect from 1 January 2026.
In reaching its decision, the Board reaffirmed its commitment to responsible leadership, cultivating
talent from within, and promoting a culture where colleagues can grow, thrive, and contribute meaningfully
toSage’s success. Jacqui’s knowledge of Sage, complemented by her deep technical knowledge, uniquely
positions her to help deliver on Sage’s strategic ambitions and create lasting strategic growth and
sustainable value for all our stakeholders.
For further information on the CFO appointment please see the Nomination Committee
Report on pages 102 to 104
Scan or click
the QR code
forthe CFO
announcement
Decision: Appointment of Chief Financial Officer
Board
strategic
discussion
The Board Chair
encourages open and
constructive challenge,
fostering discussions
that consider different
stakeholder perspectives.
Throughout these
discussions, Directors
actively reflect on their
duties under section 172.
Board
decision
The Board ensures
thatdecision making
issufficiently well
informed, including
longer-term sustainable
impact andvalue
creation for Sage
stakeholders.
Corporate governance report continued
88
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Board information and considerations
On 20 November 2024, Sage announced the commencement of a £400m share buyback programme,
withan extension to the programme announced on 15 May 2025 for an additional aggregate consideration
of£200m (together the ‘share buyback programmes’). The Board noted that share buyback remains an
efficient method of returning excess capital to shareholders, with feedback from shareholders indicating
strong support for this approach.
Sage’s robust financial position, and its commitment to shareholders to maintain a progressive dividend
policy, were key considerations by the Board in the approval of the interim dividend of 7.45 pence per
share, as announced on 15 May 2025, and final dividend of 14.40p per share, as announced on 19 November
2025 (together the ‘FY25 dividend). The Board reflected that the share buyback programmes and the FY25
dividend together demonstrate the Board’s confidence in Sage’s future outlook and robust financial position,
while retaining the financial flexibility and resilience necessary to execute the Group’s growth strategy.
The Board plays a vital role in shaping Sage’s strategic direction and, as part of its ongoing oversight,
the Board carefully evaluated the proposed acquisitions of Fyle Technologies (‘Fyle’) and Criterion, Inc.
(Criterion’) by assessing the strategic rationales and benefits of the acquisitions. Key factors included the
enhanced functionality Fyle’s expense management technology would bring to Sage’s small and mid-sized
customers and how Criterion’s Human Capital Management strengths would bolster Sage’s offerings to
customers. Consideration was also given to how both Fyle’s and Criterion’s teams would integrate within
Sage, and how new colleagues would be successfully transitioned and supported during integration.
Stakeholders
considered
Section 172 factors
Outcomes
1
 Capital allocation
The Board approved the share buyback programmes, pursuant to which, the Company has repurchased and
cancelled over 48 million shares for an aggregate consideration of £600m.
The Board approved the FY25 dividend (with the final dividend for FY25 remaining subject to shareholder
approval at the 2026 AGM) and noted the dividend growth of 7% year on year.
As announced in July 2025, the Board approved the acquisition of Fyle, and, as more recently announced
inOctober 2025, the acquisition of Criterion. The Board believes that these acquisitions will enhance
Sage’s product ecosystem, providing greater value and improved solutions for customers and partners,
while creating opportunities for colleagues.
These decisions reflect the Board’s ongoing commitment to disciplined capital allocation and financial
resilience. These actions were guided by a comprehensive perspective on stakeholder value creation, while
carefully balancing short- and long-term interests to ensure they are both aligned and mutually supportive.
1. The Board also approved the acquisition of Tritium Software, S.L., the developer of ForceManager
(nowSageSalesManagement), in FY25. For further information, please refer to Principal Decisions
bytheBoardonpage 46 of Sage’s FY24 Annual Report.
Scan or click the
QRcodes to learn
more about the
acquisitions
Fyle acquisition
Criterion acquisition
Decisions: Approval of the share buyback programmes, the FY25 dividend,
andtheacquisitions of Fyle and Criterion.
a) The likely
consequences
ofany decisions
inthe long term
c) The need to foster
thecompany’s business
relationships with
suppliers, customers,
and others
e) The desirability
ofthecompany
maintaining a reputation
for high standards of
business conduct
b) The interests
of the company’s
employees
d) The impact of the
company’s operations
onthe community and
theenvironment
f) The need
toactfairly as
betweenmembers
ofthe company
Section 172 factors
Key stakeholder groups
Customers
Shareholders
Partners
SocietyColleagues
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
89
Stakeholder engagement
Empowering connections,
delivering value
The Board undertakes an annual review of key stakeholder
groups to ensure continued alignment with our purpose and
strategic priorities. As noted in the FY24 Annual Report,
partners were formally recognised as a key stakeholder
groupfrom FY25 onwards, reflecting their critical role
inextending our reach, enhancing our capabilities, and
delivering improved outcomes for Sage customers.
Stakeholder interests are systematically considered in
business decision-making processes across the Group and
are embedded in Board decision-making. Board papers
routinely incorporate stakeholder considerations to support
informed, balanced decisions that reflect diverse perspectives.
While stakeholder interests may occasionally diverge, the
Board strives to balance competing priorities through a fair
and transparent approach, thereby promoting equitable and
sustainable outcomes.
Sage’s section 172 (1) statement on pages 46 and 47 and principal
decisions for FY25 on pages 88 and 89 explain how the Directors
have considered stakeholders in their decision-making.
Understanding and engaging with our stakeholders is fundamental to the delivery of Sage’s
strategy and underpins the long-term, sustainable success of the Company. We establish open,
constructive dialogue with stakeholders, enabling us to strengthen relationships, understand
evolving expectations, and respond meaningfully to feedback.
Customers
Engagement with the Board
Regular updates during Board meetings on:
Customer insights to understand customer behaviours
andcustomer needs
Customer feedback and metrics
Trust, security, and product innovations for customers
Further details on Board engagement
withcustomers are on page 92
Engagement across the Group
Initiatives for colleagues to understand customer behaviour,
needs andfeedback:
Internal customer hub for colleagues to access customer
insights
Global call listening initiative for colleagues to hear first
hand our customers’ experiences
Strategic acquisitions to bring in new product capabilities
withCriterion, Fyle, and ForceManager (now Sage Sales
Management). Please see pages 89 for further details
US Customer Supper Clubs launched, providing opportunities
for management to connect directly with customers
First Sage Day held in August 2025. Hosted at the Sage Discovery
Centre in Atlanta, the event connected customers to colleagues
and industry thought leaders to strengthen customer and
community engagement and impact
Continued support provided to customers through the evolved
online Trust and Security Hub
Scan or click the QR code to access
ourTrust and Security Hub
Partners
Engagement with the Board
An update on our partners strategy is provided during
regionalupdates at Board meetings
Further details on Board engagement
withpartnersare on page 93
Engagement across the Group
Sage’s Partner Centre of Excellence and Partner Network
supports global partner and customer success, fostering a
strong partner ecosystem. Sage Channel Executives deliver
tailored partner onboarding and success plans
Colleagues connect with partners via events, including:
June’s Sage Accountants Roadshow in Johannesburg and Cape Town
Partner conference, Sage Summer Camp 2025 in Berlin in May
Strategic Partner meeting at the Sage Discovery Centre in
Atlanta in July
Accountex UK in May
90
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Colleagues
Engagement with the Board
Regular updates during Board meetings on:
Colleague sentiment, including Sage’s biannual Pulse Survey
results and key outcomes and actions
Implementation of the Group’s DEI strategy
Progress on embedding a high-performance culture across the Group
Colleague sentiment reports received from the Board
Associatebiannually
Further details on Board engagement with
colleagues areonpages 94 and 95, and in
Boardactivities on pages 86 and 87
Engagement across the Group
Sage’s “All About Us” voluntary and confidential programme
reached aglobal self-declaration rate of 60% in FY25, following
the onboarding of colleagues in India. The programme provides
insights into equity and representation to inform solutions
Flexible Working policy updated, and new Sage workplaces
launched to boost collaboration and engagement
Colleague Success Networks membership increased to 28%
inFY25 from 22% in FY24
Global Wellbeing Community, a 24/7 Employee Assistance and
whistleblowing hotline, and Healthy Mind Coaches available
Personal Data Protection learning refreshed, reinforcing
ethicalstandards
Sage TV Live broadcasts, kick-off events, town halls and
skip-level meetings enable direct engagement between
colleagues and senior leaders
Society
Engagement with the Board
Annual update on the evolved Sustainability and Society strategy
along with updates on the FY25 sustainability reporting suite and
non-financial disclosures and assurance process
Sustainability, AI and Data Ethics Committee insights from
attendee Maggie Chan Jones, our Non-executive Director for
ESG, were received by the Board
Further details on Board engagement with society
are on page 96
Engagement across the Group
Sustainability, AI and Data Ethics Committee updated sustainability
material topics, material impacts, risks, and opportunities
Embedded sustainability into operations and culture through
policies and supplier onboarding
Enhanced supplier due diligence for human rights and
labourrelations
Launched Sage Impact Entrepreneurship Programme,
empowering 165 entrepreneurs over three years
Sustainability Learning initiative upskilled 1,767 colleagues
globally
Engagement with the Board
Board Chair meets top shareholders to discuss strategic
progress. Extensive feedback gathered from top shareholders
and proxy agencies on the 2025 Directors’ Remuneration Policy
Board members’ attendance at 2025 Annual General Meeting
allows engagement with shareholders attending the meeting
Regular updates on top shareholders, movements in the share
register, share price performance, and investor engagements
Approve material investor communications, including the
Annual Report and Accounts, and results announcements
Investor meeting feedback after full-year and half-year
resultsannouncements and quarterly trading updates
Further details on Board engagement with
shareholders are on page 97
Engagement across the Group
Senior management and Investor Relations met with shareholders
and analysts to discuss Sage’s strategy and performance
Six investor roadshows held in the UK and US with senior
management attendance
A senior management-led webinar covered product, technology,
and go-to-market strategies for investors and analysts
Annual equity analyst event with senior management
Annual and interim results reports and presentations
Scan or click the QR code for access to our
investor relations website. This is our
primary digital communications tool
andis available to all shareholders
Shareholders
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
91
Non-executive Director engagement highlights
February
Call listening, Newcastle
Non-executive Director Maggie Chan
Jones participated in call listening with
Customer Support colleagues as part of
the Customer Centricity initiative
May
Sage Future, Atlanta
Non-executive Directors Maggie Chan
Jones, Roisin Donnelly, and Lori Mitchell-
Keller walked the Expo floor and attended
keynote speeches throughout the event,
meeting a wide range of customers
Accountex, London
Board Chair met with customers as Sage
demonstrated how our AI-powered
productshelp businesses to thrive
July
Call listening, Johannesburg
Our Board Chair heard directly from
customers during call listening with
Customer Support colleagues in the
Africaand Middle East (AME)region
2025
We want to be customer-centric every day, and we understand
thatevery customer’s needs and behaviours, triggers and barriers,
priorities and preferences are different. Therefore, we have
developed a robust method of grouping customers with similar
characteristics, which enables us to design, develop, and communicate
more effectively with each segment and persona of customers,
leveraging human insight and expertise to deliver greater value.
Byunderstanding the customers needs and emotions, we measure
success through their eyes, creating a unique Sage experience
thatexceeds expectations and ensures confidence and support
intheir business.
KPIs
Customer experience, renewal rate by value, and Sage Business
Cloud penetration
What customers need from Sage
(i) Enhanced technology that helps them run and grow their business
with ease and efficiency, (ii) trust and security including AI ethics,
(iii) personalised value-added experiences, and (iv) innovation and
future-readiness for AI-driven productivity, connected services,
and sustainability tools.
Outcomes from FY25 engagement initiatives
Our approach to capturing and leveraging customer feedback
continues to mature. Our transactional Net Promoter Score (tNPS)
has risen from 73 in FY24 to 79 in FY25 and our renewal rate by
value held steady at 101% in FY25, demonstrating customers’
advocacy and commitment to Sage
The uplift in our Customer Effort Score from 81.7 in FY24 to 82.5 in
FY25 reflects a positive shift in ease and efficiency of customer
interactions, signalling improved customer experience at key
service touchpoints
Thousands of customer reviews, giving Sage an overall score of 4/5
on Trustpilot, 4.2/5 on G2 and 4.2/5 on Gartner, highlighting the high
regard with which our customers value Sage products
Implemented global Voice of the Customer platform to deepen
our understanding of customers and guide decision making
through continuous feedback
Sage was recognised at the UserTesting 2025 illumi awards for
ouruse of customer insights to create better experiences
Stakeholder engagement continued
In September, customers and partners from North
America were hosted at the Sage Discovery Centre for
roundtable discussions with the Board. These sessions
were a valuable opportunity for open dialogue, enabling
Non-executive Directors and senior management to hear
first hand about stakeholder experiences, expectations,
and perceptions of Sage’s products and services.
The conversations offered rich insight into what matters
most to our customers and partners, helping to inform
strategic decision making and strengthen relationships.
The Board gained a deeper understanding of how Sage’s
Values and purpose are reflected in day-to-day interactions,
and how our solutions support businesses to thrive.
Customer and partner
roundtable discussions
Customers
Case study
92
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Our partners are fundamental to Sage’s ongoing growth and our
unwavering commitment to customer success. By expanding our
market reach and delivering enhanced outcomes across diverse
customer segments, partners amplify the impact of our solutions
and services. We support our partners through a tailored, collaborative
approach that connects customers to Sage’s digital network, facilitating
seamless interactions and value creation. Through these strategic
partnerships, we further our mission to deliver exceptional
experiences and results for customers worldwide.
KPIs
Renewal rate by value and Sage Business Cloud penetration
What partners need from Sage
Partners seek opportunities to create monetisable value and
sustainable growth, and we are committed to enabling that
ambition. Partners want the ability to differentiate their offering
toremain competitive in the market and deliver business impact
tothe evolving needs of customers. They look to Sage for support
with driving growth by accelerating the time they spend on
increasing value and revenue.
Outcomes from FY25 engagement initiatives
Simplified partner categories introduced to provide clarity on
what partners offer and reflect the diversity of their ecosystem
and products. Partners can adapt their offering to fit their needs
and the needs of our customers
Scanor click the QR code for more
information about the different
categoriesof Sage partners
The Partner Code of Conduct sets out Sage’s Values and ways of
working, along with the behaviour and ethical standards partners
must demonstrate
Sage leaders Juha Harkonen, VP Partner Ecosystem & Marketplace
Strategy, and Nancy Sperry, VP Partner Sales, were named in the
prestigious 2025 CRN Channel Chiefs list to recognise their
commitment in empowering our partners and reinforcing Sage’s
position as a leader in enabling partner success
Non-executive Director engagement highlights
May
Sage Future, Atlanta
Non-executive Directors Maggie Chan
Jones, Roisin Donnelly, and Lori Mitchell-
Keller attended Partner Day to connect
with a range of North American partners
July
Partner meeting, Frankfurt
Members of the Board met with a partner as
part of regional updates on partner success
September
Roundtable discussions, Atlanta
The Board engaged with partners and
customers at a roundtable event to hear
first-hand insights into their experiences
with Sage
2025
Women in Tech Networking Breakfast
Sage Future launched in Atlanta, bringing together over
4,000 customers, partners, and colleagues to explore
ourvision for business transformation through AI and
high-performance solutions. The event showcased Sage’s
commitment to customers and partners, and was attended
by Non-executive Directors Maggie Chan Jones, Roisin
Donnelly, and Lori Mitchell-Keller and senior leaders.
A highlight of Sage Future was the Women in Tech
Networking Breakfast, which offered an opportunity to
celebrate the women in Sage’s partner ecosystem through
mentorship and meaningful discussions. Over 60 female
partners and colleagues attended, and a panel discussion
between the three Non-executive Directors and Sage
leaders kicked off the event, with practical advice and
stories on owning career journeys, inclusive communities,
and intentional leadership. The event transitioned into
facilitated table discussions with Sage colleagues, where
partners shared their career experiences and defining
moments, and the importance of allyship and key learnings.
Scan or click the QR code for
further information about
Sage Future Atlanta
Scan or click the QR code
to sign up for upcoming
SageFuture events
Partners
Case study
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
93
Stakeholder engagement continued
Our colleagues are critical to the successful delivery of our strategy,
and we believe in building a high-performing and human-centred
culture that supports each colleague to reach their full potential.
AtSage, we are committed to creating an inclusive environment
where colleagues feel energised to contribute their best work, are
engaged and embrace our purpose and Values, and collaborate to
drive growth, innovation, and positive impact.
KPI
Employee satisfaction
What colleagues need from Sage
Colleagues want to work for a company that genuinely values
theircontributions and provides them with an opportunity
andanenvironment to bring their authentic self to work. They
expect Sage to address crucial societal issues, such as diversity,
sustainability andthe evolving nature of work. Our colleagues
wantto be treated fairly and feel supported with their health,
safetyand wellbeing, while being recognised and rewarded
fortheircontribution.
Outcomes from FY25 engagement initiatives
82% of colleagues completed the biannual September 2025 Pulse
Survey, with 15,500 colleague comments and an overall eSAT score
of 76, an increase from 74 in March. Colleagues reported the positive
impact of colleagues and managers who listen and mentor to
drive performance, and their continued confidence to speak up
Let’s Talk sessions launched in North America, directly addressing
Pulse Survey feedback and fostering leader-colleague connection
New global People Zone launched in September for streamlined
access to resources and AI-powered support
Interactive culture enablement sessions and 360 surveys
strengthened feedback and high-performance habits
Sage is proud to be placed #15 on the Financial Times UK’s
BestEmployers of 2025 list and recognised as one of the World’s
Best Employers 2025 by Forbes
Non-executive Director engagement highlights
February
Colleague Connect, Newcastle
The Board heard directly from Customer
Service and Early Careers colleagues on
life at Sage, opportunities for change,
and future direction
Corporate Affairs All-
Handsmeeting, Newcastle
Non-executive Director Roisin Donnelly
attended as guest speaker at a Q&A
session with Corporate Affairs colleagues
April
Global Risk
Committee, London
Audit and Risk Committee
Chair, Jonathan Bewes,
attended the Global Risk
Committee meeting
July
Colleague Connect, Frankfurt
The Board engaged with colleagues,
discussing Sage’s future focus,
continuous improvement, and
personal career stories
Chair Visit, Johannesburg
Our Board Chair met both formally
and informally with a range of
teams and colleagues during a
two-day office visit
September
Colleague
Connect, Atlanta
The Board joined
North American
colleagues to
hearperspectives
ongrowth
opportunities,
barriers to success,
and elevating
Sage’simpact
2025
placement image
In July, our Board Chair, Andrew Duff, visited our
Johannesburg office in the AMEregion. The visit
signified the Board’s commitment to engaging with
colleagues on the ground, strengthening mutual
understanding of interests, and aligning strategic
priorities with regional execution.
The Chair actively engaged with a wide range of colleagues,
gaining first-hand insight into colleague sentiment,
regional performance, and market dynamics. These
conversations deepened the Board’s understanding
oftheregion’s contribution to Sage’s growth and how
cultureisbeing embedded across the Group, while
alsoproviding colleagues with a clearer view of the
Board’s role in driving long-term value.
A key moment of the visit was the Chair’s participation
ina live Q&A session during the AME All-Hands meeting
toencourage open dialogue and connection. Colleagues
posed questions virtually and in person on a range of
topics, such as Sage’s purpose and culture, growth
opportunities, and shareholder expectations.
Board Chair visit to
Johannesburg office
opportunities, and shareholder expectations.
Colleagues
Case study
94
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Connecting with purpose:
My journey
as a Board
Associate
Since Sage launched the Board Associate programme in 2017,
it has played a vital role in connecting colleagues with the
Board and deepening organisational understanding of Board
governance. In January 2024, I was honoured to be appointed
to the Board Associate role. Over the last two years, the role
has involved attending Board meetings, observing how
decisions are made, and ensuring the colleague voice is
partof the conversation at the very top.
It’s been an incredible learning experience. I’ve had direct
exposure to leadership at its highest level, new insight into
Board decision making, and the chance to engage deeply
with colleagues across the business. This perspective has
sharpened my own strategic thinking and strengthened the
link between on-the-ground team perspectives and Sage’s
long-term vision.
Highlights so far have included colleague roundtables across
our key hubs, podcasts and interviews with Board members,
and open sessions such as Fireside Chats that created space
for honest dialogue. Sharing Board insights with colleagues,
and elevating their views into Board discussions, helps keep
our strategy and culture grounded in the real experiences of
the people who deliver them.
As I move into the final phase of my tenure, the process to
appoint the next Board Associate is underway. Nominations
come from our Executive Leadership Team, and shortlisted
colleagues go through a multi-stage process, including
interviews with Non-executive Directors and our Chair.
Thisapproach ensures the next Board Associate brings fresh
perspective, strong leadership, and a deep commitment to
representing colleagues at Board level.
Looking ahead, I am committed to making the most of the
final months by strengthening relationships, elevating
colleague dialogue, and continuing to use this unique
vantage point in my leadership. Serving as Board Associate
has been a privilege, and one I will carry forward to champion
trust, human connection, and collaboration across Sage.
2024
November Interview with Audit and Risk Committee
Chair Jonathan Bewes onSage’sapproach
to risk.
Roundtable with colleagues basedinLondon.
2025
January Article published on experience in first
year of role and priorities for second year.
February Roundtable hosted with early careers and
customer service colleagues inNewcastle.
Interview with Remuneration Committee
Chair Roisin Donnelly and EVP Reward,
Global Mobility, People Operations and
Function Leader Tara Gonzalez discussing
theRemuneration Committee.
April Deep dive on Pulse Survey results
withCulture, Engagement, and
ColleagueExperience team.
May Engagement with colleagues
inLondonoffice.
June Article published on Sage Future and
Non-executive Director attendance.
July Roundtable with colleagues in Frankfurt.
September Interview with Non-executive Director
Derek Harding on balancing strategic
leadership roles.
Roundtable with colleagues in Atlanta.
It’s been an incredible learning experience. I’ve had direct exposure to
leadership at its highest level, new insight into Board decision making,
and the chance to engage deeply with colleagues across the business.
Amy Cosgrove
EVP PeopleRoutes to Revenue, Learning and Inclusion
Colleague engagement and
communication activities
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
95
Stakeholder engagement continued
placement image
During a visit to Atlanta in September, the Board engaged
with the Sage Impact Entrepreneurship Programme, our
largest-ever social impact programme, delivered through
Sage Foundation.
During a dedicated engagement session, Board members
took part in a mock advisory Board meeting, offering their
expertise to help two programme entrepreneurs navigate
business challenges. Entrepreneurs came prepared with
major strategic challenges, recent milestones, and company
background, and led the session. The discussion focused
on overcoming key growth barriers, with Board members
asking insightful questions, challenging assumptions,
and sharing their expertise to create a dynamic and
authentic Boardroom experience.
The session not only strengthened Sage’s connection to
the communities it serves but also demonstrated how
corporate governance can play a direct role in knocking
down barriers so everyone can thrive.
Sage Impact Entrepreneurship
Programme
We understand that systemic barriers including discrimination,
bias, unequal access to education, and digital resources continue
toaffect opportunities for many individuals and communities.
Weare dedicated to reducing digital and economic inequality and
supporting environmental sustainability by investing in education,
technology, and initiatives that empower individuals, SMBs, and
communities to thrive.
Through Sage Foundation, we break down barriers to digital and
economic inequality, and support environmental sustainability,
through global partnerships, volunteering, and fundraising. By
empowering underserved entrepreneurs and equipping communities
with essential digital and AI skills, we aim to build a more inclusive
and sustainable future.
KPIs
Sage Foundation volunteering
What society needs from Sage
A positive societal and environmental impact, and a commitment
todiversity matters. We are in a great position to help SMBs align
their business practices with societal values, leading to sustainable
growth and long-term success.
Outcomes from FY25 engagement initiatives
Received a number of awards and accolades for the first time
inFY25, including (i) a five-star rating in the 2025 Newsweek
Greenest Companies list, (ii) a Leadership score for climate
change based on an assessment by CDP, and (iii) edie award for
2025 Sustainability Reporting & Communications
56 businesses completed the Sage Impact Entrepreneurship
Programme, with access to funding, mentorship, and training
In FY25, £3.4m was disbursed to charitable partners around the world
through Sage Foundation, including provision for disaster relief
Colleagues logged 80,036 volunteering hours during the year, with 49%
of colleagues engaging with volunteering and fundraising in FY25
Scan or click the QR code
forthe2025Impact Book
Non-executive Director engagement highlights
November
Sustainability,
AI and Data
Ethics
Committee
Committee meeting
attended by
Non-executive
Director Maggie
Chan Jones
March
Sustainability,
AI and Data
Ethics
Committee
Committee meeting
attended by
Non-executive
Director Maggie
Chan Jones
June
Sustainability,
AI and Data
Ethics
Committee
Committee
meeting attended
by Non-executive
Director Maggie
Chan Jones
May
Sage Future, Atlanta
Non-executive Director
Roisin Donnelly connected
with entrepreneurs at the
SageImpact Summit
September
Sage Impact
Entrepreneurship
Board session,
Atlanta
The Board took part in
mock Board sessions with
entrepreneurs. Please see
the above case study for
more information
2024 2025
Society
Case study
96
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
We target sustainable growth in shareholder value. Our shareholders are
our owners and providers of equity capital, and are key beneficiaries in
the value we create. Insights and feedback from our shareholders help
shape our strategic direction, guide our investment decisions, and
ensure we stay aligned with our shared vision for success.
KPIs
Underlying ARR growth, renewal rate by value, subscription
penetration and efficient growth
What shareholders need from us
(i) Deliver a return on their investment underpinned through robust
financial and operational performance, (ii) sustainability practices,
risks, and opportunities, (iii) strong leadership and executive
remuneration, and (iv) a culture and shared Values conducive to
goodgovernance and high standards of business ethics.
Outcomes from FY25 engagement initiatives
Positive interactions with shareholders and analysts, ensuring
aclear understanding of investor perspectives and reinforcing
support for Sage’s management, strategic direction, executive
remuneration, and capital allocation priorities
Maintained active and constructive relationships with our top
shareholders at multiple organisational levels
Proactive approach to targeting prospective shareholders,
particularly those based in the US, and to sustaining regular
dialogue with current shareholders. US institutional ownership
stands at around 40%
Approximately 81% of issued share capital voted at FY25 Annual
General Meeting, with 80.72% of the votes received supporting
the2025 Directors’ Remuneration Policy
Non-executive Director engagement highlights
January
Shareholders meetings,
virtualand in person
Board Chair Andrew Duff and Remuneration
Committee Chair Roisin Donnelly met
with top shareholders to discuss the 2025
Remuneration Policy
Annual Chair’s roadshow, virtual
and in person
The Board Chair held 15 shareholder
meetings as part of an annual roadshow
February
2025 Annual General Meeting,
Newcastle
The Board attended the 2025 Annual
General Meeting
September
Shareholder meeting, London
The Board Chair held a one-to-one meeting
with the governance team of a top shareholder
2025
Roisin Donnelly, Chair of the Remuneration Committee,
alongside Andrew Duff, Chair of the Board, and members
of Sage’s Reward team, led a comprehensive engagement
process with key shareholders ahead of the Board’s
proposal for a new Remuneration Policy at the 2025
Annual General Meeting (the ‘2025 AGM).
The revised Policy was designed to better align Executive
Director remuneration with Sage’s recent performance,
international scale, and strategic ambition, while
supporting the attraction and retention of top-tier
talentfrom the competitive global talent market.
An extensive consultation process with shareholders took
place in the latter part of FY24 and into FY25 in thelead
up to the 2025 AGM. Initial proposals were shared with
18shareholders, covering 59% of issued share capital.
Feedback received during this initial phase helped to
shape revised proposals, which were communicated in
early FY25 to 46 shareholders (covering 75% of Sage’s
voting rights in total), and to proxy agencies. Further
meetings were held during October and November 2024,
with feedback reflected in the final Policy. Full details of
our initial proposals, together with information on the
changes made as a result of the consultation process,
were published in theFY24 Annual Report and Accounts.
Following this comprehensive engagement, the new
Remuneration Policy was approved with 80.72%
shareholder support.
2025 Directors’ Remuneration Policy
Shareholders
Case study
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
97
Corporate governance report continued
The Board holds ultimate accountability for defining Sage’s
purpose, Values, and strategic direction, and ensuring these
are embedded within the Company’s culture. Culture remains
a standing priority on the Board’s agenda, both as a dedicated
topic and as a lens through which broader strategic matters
are considered. To monitor and assess how effectively culture
is embedded across the organisation, the Board draws on
adiverse range of tools and data sources, including
colleague feedback, functional reporting, deep dives,
andperformance indicators.
These insights enable the Board to evaluate how Sage’s
Values are being lived throughout the business.
The Board also receives regular updates on succession
planning for the ELT and senior management, supporting the
development and retention of high-calibre internal talent.
By leading the way in modelling andcommunicating Sage’s
Values, the Board and ELT supportthe embedding of high-
performance culture anddrive sustainable business outcomes.
We do the right thing
Human
We make connections
with customers,
partners, and
colleagues, through
empathy and care
Bold
We are curious,
courageous,
ambitious, and
creative
Simplify
We strip away
complexity
Trust
We deliver our
promises to customers,
colleagues, society,
and shareholders
Embedding culturefrom the
Boardroom to our colleagues
98
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Board performance
An independent externally led
performance review of the Board
wascarried out in FY25 to ensure
theBoard, its Committees, and the
Directors perform effectively and
uphold high standards of governance.
The scope of the review included
howthe Board is actively involved
insetting and assessing Sage’s
Valuesand culture.
Read more about FY25’s
Board performance review
on pages 100 to101
Functional insights
Our Assurance and People functions
play a crucial role in helping the
Boardtoidentify and address any
misalignments between colleague
behaviours, business purpose, and
Sage’s Values to ensure that our culture
isembedded. People data such as
performance reviews, grievance data and
employee turnover can highlight areas
of concern or emerging cultural risks.
The Assurance team, through independent
audits and reports to theAudit and Risk
Committee, continues to enhance how
itprovides insights into how culture
isembedded across the business. Its
findings have potential to enrich how
the Board evaluates whether the Values
and behaviours promoted at the top are
reflected throughout the business.
High-performance culture
The Board receives regular updates
on how a high-performance culture
isembedded across the business
andengages with management to
assess its effectiveness. Structured
reporting provides assurance through
engagement data, behavioural
outcomes, and cultural indicators.
Atits February 2025 meeting, the
Board conducted a deep dive into
FY25 priorities, focusing on talent,
performance management, and
reinforcing key behaviours. These
discussions enable the Board to
evaluate how Values are lived across
the business and to challenge
management on measuring and
sustaining cultural alignment.
Read more about our
high-performance culture
FY25 progress onpages 24
to29, and page 34
Board Associate
The lived experience of colleagues is
brought directly into the Boardroom
through regular updates from the
Board Associate. These updates
provide valuable insights into
colleague sentiment and regional
perspectives, offering the Board
agrounded view of Sage’s culture
inpractice. This direct line of
communication enables the Board
toassess how Sage’s Values are
beingembedded across the business,
supporting informed oversight and
continuous cultural alignment.
Read more about our Board
Associate’s engagement
activities during FY25
onpage95
Connecting with colleagues
The Board sees the time spent with colleagues as invaluable as it offersmeaningful
insight into Sage’s culture in action. Board members connect withcolleagues across
the regions to gain a deeper understanding of the local culture and regional differences.
These sessions also give colleagues the chance toask questions directlyand see the
Board actively role-modelling Sage’s Values andbehaviours.
The CEO Open Circle brings together high-potential colleagues from across the
business to engage in meaningful dialogue with the CEO ahead of each Board
meeting, with membership refreshed periodically to ensure insights are gathered
from a broad and diverse range of colleagues. This collaborative forum enables
theCEO to gather diverse perspectives onkey agenda items, including strategic
direction, risk, and success metrics. By capturing a broad spectrum of colleague
perspectives, the Open Circle provides the CEO (and the Board via CEO updates) with
valuable insights through inclusive and dynamic discussions to support informed
decision-making.
Read more about colleague engagement on pages 91 , 94 and 95
DEI strategy
The Board’s dedicated DEIPolicy
applies to both the Board and its
Committees, and complements
Sage’sGroup-wide DEI Policy while
setting a consistent, enterprise-wide
tone from the top. The Board receives
regular updates onSage’s DEI strategy
and progress made against our
commitments towards an equitable
and inclusive culture. The DEI
Accountability Board,chaired by
theCEO, plays animportant role
inensuring alignment of the DEI
strategy to business outcomes,
thedesired culture and Sage Values.
Sage’s DEIself-disclosure programme
“AllAbout Us” provides data-driven
insight to understand inequities
andunderrepresentation to provide
solutions that build diverse teams
and an inclusive culture.
Read more about the DEI
strategy on page 108
Reward framework
The Remuneration Committee
ensures Sage’s reward and incentive
framework promotes behaviours
aligned with our Values. Grounded
intransparency and fairness, the
framework supports a high-performance
culture and long-term value creation.
Through ongoing dialogue with the
Board and the Executive Leadership
Team, the Remuneration Committee
ensures that remuneration outcomes
contribute to a culture that supports
strategic delivery, talent retention,
and stakeholder trust.
Please see the Directors’
Remuneration Report on
pages 117 to 151 for more
information on the
Committee’s work in FY25
Pulse Surveys
Sage’s Pulse Survey captures candid
feedback from across the business
and gives the Board a view of what is
working well and where improvements
can be made to help colleagues
perform at their best and deliver
great stakeholder outcomes. Pulse
Survey data provides detailed insight
into the collective colleague experience
and perspectives in order to understand
culture and Values in action.
Read more about the FY25
Pulse Survey results on
page 94
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99
Corporate governance report continued
Board Performance Review
The Chair and the Board are committed to continually strengthening and enhancing their
performance, skills, and experience to align with the Group’s strategy and to maintain
effectivedecision making. The annual Board performance review affords the Board,
itsCommittees, and individual Directors with a valuable opportunity to reflect on their
overallperformance, fostering robust governance, leadership, and oversight.
Our Board performance review cycle
In FY25, the annual performance review of the Board was
externally facilitated by Manchester Square Partners (MSP),
an independent advisory firm with no other connection to
Sage and no significant connection to any individual Director.
1
An outline of the evaluation process is set out opposite.
FY25 externally facilitated Board
performance review process
Scope and framework
March—April 2025
The scope and evaluation framework were agreed
between MSP and the Chair, supported by the
Company Secretary. The review focused on key
governance attributes and built upon themes
identified in FY24’s Board performance review.
Focus areas included:
Strategy, opportunities, challenges, and risk
Values and culture
Role of the Board and Committees and their
governance, leadership, and engagement
Structure, composition, and succession planning
Preparation and observations
March—May 2025
Review of Board documents and structure of meetings
Attendance by MSP at the Board and Committee
meetings to observe the meeting proceedings
and Board and Committee dynamics
One-to-one interviews by MSP with the Board,
the Company Secretary, the Chief People Officer,
and the Board Associate
Discuss findings
June—July 2025
Results evaluated by MSP and discussed
withtheBoard Chair
Final report presented at the July Board session
Separate discussion led by the Senior Independent
Director, without the Board Chair present, to
discuss the performance review of the Board Chair
FY26 Action planning
September 2025
Action plans developed, presented andapproved
1. MSP previously provided coaching services to one Non-executive Director,
who had no direct or indirect involvement in selecting MSP forthis role.
Year 1
2023 internal
evaluation
Year 2
2024 internal
evaluation
Year 3
2025 external
evaluation
FY25 Board performance review findings
Board
Overall, the Sage Board operates to veryhigh standards
ofgovernance, with strong leadership, guidance, and
support, fostering an environment conducive to open
discussion, constructive challenge, and effective debate.
Aparticular strength of the Board lies in its composition
ofhigh-calibre individuals, whose complementary skills
and diverse experiences provide a broad spectrum of
perspectives. Governance matters are managed with
diligence, enabling the Board to devote appropriate
attention to strategic priorities.
Board Committees
The Board Committees continue tooperate effectively,
withstrong leadership from their respective Chairs. The
Committees maintained the confidence and trust of the
Board in their handling of delegated matters, and were
commended for their rigorous approach and clear focus.
Regular and transparent reporting to the Board further
supports the effective discharge of their responsibilities.
Individual Directors
Each Director continues to make an effective contribution
to the Board. The Non-executive Directors have expressed
their satisfaction and pride in serving on the Board,
reflecting the positive and collaborative environment.
Chair
The Chair is held in high regard, leading the Board with a
balanced leadership style that fosters diversity of thought,
encourages open dialogue, and builds trust. His guidance
ensures well-structured discussions, a clear understanding
of strategy and performance, and effective follow-through
on agreed actions.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Update on progress for the focus areas identified for FY25
FY25 areas of focus Actions implemented in FY25
Continue to constructively challenge
management to maintain focus on
driving long-term growth
Maintained commitment to strategic oversight by constructively challenging
management and engaging in robust, insightful debate while ensuring continued
focus on long-term growth and value for stakeholders. Further details of the
Board’s activities in support of this agenda are outlined on pages 86 and 87.
Continue to focus on execution
ofthe technology strategy, with
aparticular focus on AI, Sage
Network, and Sage Copilot
Regular updates on the evolving AI landscape and Sage’s product strategy. The
Board was kept apprised of the launch and commercialisation of Sage Copilot,
our first AI-powered accounting assistant, in key Sage regions.
Provide clarity on M&A
strategyandambition
Regularly reviews the M&A pipeline and engage with acquisitions requiring Board
approval, with focused discussion on M&A strategy at the Board Strategy Day.
Continue to monitor competitor
landscape and Sage’s performance
against the competition
Targeted discussions on competitive landscape and market intelligence, with
ongoing updates provided prior at each Board meeting.
Maintain awareness of emerging
risks, opportunities, and trends
specific to Sage and the industry,
and continue monitoring of successful
delivery of strategy to execution
The Board through its delegation to the Audit and Risk Committee, comprehensively
reviews Principal Risks and emerging risks, ensuring alignment with the Group’s
risk appetite and promptly identifying and evaluating response as needed.
Continue to focus on succession
plans for the Board, and capability
development for key senior
management positions
The Board and Nomination Committee prioritised succession planning in
FY25,appointing a new Non-executive Director and Chief Financial Officer,
anddiscussing succession plans for the Executive Leadership Team.
Continue to monitor how diversity
is being built into talent pipelines
DEI considerations are embedded into all succession planning for the Board,
Committees, and, Executive Leadership Team. The Board also received Group
DEIupdates at the culture deep-dive session at the February 2025 Board meeting.
Ensure culture remains a focus
onBoard agendas (meetings
andengagement)
Regular culture updates to the Board and Nomination Committee, including a
deep-dive at the February 2025 Board meeting. Colleague engagement during
site visits to Newcastle, Frankfurt, and, Atlanta further inform the Board’s
oversight of the Group’s culture.
Ensure Board paper length does
justice to more complex topics
The Company Secretariat collaborates with Board and Committee paper
authors, with targeted external training delivered in FY25 to enhance
submission quality and clarity of all Board papers.
Continue to invite external
speakers, to build knowledge on
strategic discussions and give a
fresh perspective for continuous
education to the Board
An external speaker addressed the Board dinner in September 2025, offering
insights into the evolving landscape of AI.
Focus areas for FY26
Maintain clear visibility of Sage’s principal strategicenablers, supporting the delivery of its strategicambition
over theshort and medium term.
Continue to deepen understanding of market trends andcompetitive insight.
Maintain clear visibility and effective governance ofallBoard succession planning activities.
Remain cognisant of the evolving cyber risk and cyber security landscape through ongoing cyber reviews,ensuring
robustoversight.
Shape the Board agenda to maintain an appropriate balance of the time spent between operational oversight and
strategic priorities.
Continue to monitor progress towards further embedding and maintaining a high-performance culture across the Group.
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101
Corporate governance report continued
Nomination Committee
A principal focus during
FY25centredon stewarding the
successionprocess for the incoming
CFO, who is set to join the Board
in January 2026, andensuring an
orderly and smoothtransition.
Andrew Duff
Chair of the Nomination Committee
Other Nomination Committee members
Dr John Bates Jonathan Bewes Annette Court
Committee purpose and responsibilities
The Nomination Committee (the ‘Committee’) is responsible
for overseeing the appointment process for Board members
and ensuring robust succession plans are in place forkey
senior leadership roles. It regularly reviews the structure,
size, and composition of the Board and its Committees to
ensure an effective balance of skills, experience, knowledge,
and diversity.
Key responsibilities of the Nomination Committee include:
Ensuring formal, rigorous, and transparent procedures are
in place for Director appointments and reappointments,
and making recommendations to the Board.
Championing diversity, equity, and inclusion, while
ensuring all appointments are made on merit against
objective criteria.
Reviewing Directors’ time commitments to confirm they
can meet their Sage Board responsibilities.
Overseeing induction programmes for new Board members
and supporting ongoing training.
Ensuring a high-quality Executive Leadership Team and
senior management are in place, underpinned by credible
succession plans.
Key FY25 activities
February
Non-executive Director succession planning
March
*
CFO appointment
May
Directors’ time commitments
DEI Policy and Committee Terms of Reference
July
*
Remuneration Committee appointment
September
ELT succession planning
* Ad hoc meetings.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Dear shareholders,
On behalf of the Nomination Committee, I am pleased to
present the Nomination Committee Report for FY25, which
highlights the vital role of the Committee in maintaining
anoptimum balance of skills, experience, knowledge, and
diversity across the Board and its Committees.
A primary focus for the Committee in FY25 was to ensure
aseamless succession for the Chief Financial Officer
(‘CFO’)role, following Jonathan Howell informing the Board
ofhis intentionto step down on 31 December 2025. In line
with ourcommitment to a rigorous and transparent process
and ongoing succession planning, theCommittee had
conducted a comprehensive and thorough internal review,
and subsequently recommended to the Board the appointment
of Jacqui Cartin as CFO, effective from1 January 2026. This
appointment demonstrates the strength of our internal talent
pipeline and underscores theeffectiveness of our succession
planning, enabling the business to maintain continuity and
leadership stability through the promotion of a high-calibre
internal candidate.
In addition, following a comprehensive and externally facilitated
recruitment process, and after thorough assessment of
candidates against the defined criteria, the Committee was
pleased to recommend to the Board theappointment of Lori
Mitchell-Keller as an independent Non-executive Director.
Lori was appointed tothe Board with effect from 7 February
2025. This followed on from Sangeeta Anand stepping down
from the Board in February 2025, having chosen not to stand
for re-election at the 2025 AGM.
The Committee also recommended the appointment of
Maggie Chan Jones as a member of the Remuneration
Committee, effective from 1 August 2025, following its
annual review of committee composition.
I am pleased to confirm that these appointments followed
rigorous processes, resulting in the enhancement of both the
Board’s and the Remuneration Committee’s collective skills
and expertise in strategically important areas.
The Committee maintained its strong commitment to
diversity, equity, and inclusion throughout the year, with
ongoing oversight at Board level and continued monitoring
progress across the Group. For FY25, the Board’s gender
diversity remained at 40%. The Boardalso continued to meet
the ethnic diversity target referred to inthe Parker Review.
More details on the progress towards our Group-wide DEI
strategy and targets can be found on pages 108. Further
information on the diversity of the Board and Executive
Leadership Team can be found on pages 71 and 79.
The Committee also dedicated considerable time during
theyear to succession planning activities for our Executive
Leadership Team, keeping under review the leadership needs
of the business and ensuring that we continued to invest and
develop our diverse pool of high-potential internal talent.
Following an externally facilitated performance review this
year, I am pleased to report that the process demonstrated
that this Committee continues to operate effectively across
all its responsibilities. Further information on the outcome
of the performance review conducted in FY25 can be found
on pages 100 and 101.
Looking forward, with a new CFO commencing her tenure
inearly 2026, a primary focus for the Committee will beto
ensure a smooth transition for Jacqui as she steps into her
Executive Director role. The Nomination Committee, together
with the Board, iscommitted to providing the necessary
support to enable Jacqui’s success in this critical position.
I would like to thank my fellow Committee members for their
openness, insight, and constructive challenge throughout
the year. Their ongoing dedication and valuable contributions
have been instrumental in enabling the Committee to fulfil
its responsibilities effectively.
Andrew Duff
Nomination Committee Chair
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
103
Board and Board Committee composition
andsuccession planning
The Chair leads the process for new Board appointments,
except in instances when the Committee is dealing with the
Board Chair succession. The Committee follows established
procedures for appointing new Non-executive and Executive
Directors, which are clearly set out in its Terms of Reference.
Over the course of the year, the Committee considered two
Board appointments, with a focus to ensure that the Board’s
composition continues to support Sage’s strategic direction
and high standards of governance.
To facilitate a rigorous and inclusive external selection
process for a new Non-executive Director, the Committee was
supported by the Lygon Group, an independent executive search
company with no other connection to the Company or any of
itsDirectors. TheCommittee met with a shortlist of diverse
candidates, who were assessed on merit against objective
criteria as well as their alignment to Sage Values and culture.
In reaching its recommendation, the Committee also considered
the Board’s collective composition, the existing skillsets of
individual Directors, the skills required for the future, and
how the candidate would integrate with theBoard. On the
Committee’s recommendation, the Board appointed Lori
Mitchell-Keller asa Non-executive Director in February
2025in view of the valuable expertise she would bring while
strengthening the Board’s diversity of thought and strategic
capabilities. On her appointment, Lori undertook a full Board
induction programme, which was designed to help her obtain
a deepunderstanding of her role and responsibilities, and to
support the smooth transition intothe Boardroom. Further
details of Lori’s induction programme can be found on page 82.
The Committee also considered the succession of Sage’s
CFO, following Jonathan Howell informing the Board of his
intention to step down from the role on 31 December 2025.
Inits deliberations, the Committee reviewed the CFO
succession plan, including the requisite skills, knowledge,
financial expertise, stakeholder understanding, and
personalattributes required to succeed in the role. In line
with the Group’s robust succession planning activity, an
internal candidate was identified as the preferred successor.
To assist the Committee in its evaluation, an independent
assessment of the candidate’s readiness was undertaken by
anindependent advisory firm, YSC Consulting, which has
noother connection to the Company or any of its Directors.
Thiscomprehensive review encompassed an analysis of the
candidate’s strengths and areas for development. In addition,
interviews were held with each Committee member, the Chief
Executive Officer, and the Chief People Officer to inform
theCommittee’s recommendation. On the recommendation
oftheCommittee, the Board appointed Jacqui Cartin as the
newCFO with effect from 1 January 2026. The appointment
ofan internal successor demonstrates the robustness of the
succession planning process, and underlines our commitment
to nurturing internal talent, preserving knowledge within the
business and minimising disruption. Further details of how
the Board considered section 172 factors in its approval of
the new CFO can be found on page 88. Membership for all the
Board Committees is reviewed annually to ensure an
optimum combination of skills, experience, knowledge,
anddiversity that supports effective governance and
decision making. Further to such review, theCommittee
recommended to theBoard the appointment of Maggie
ChanJones to the Remuneration Committee. She brings
valuable insight through her understanding of the US
software market and remuneration matters, and draws on
herexperience at Sageand her other externalcommitments.
Maggie Chan Jones’ appointment, effective 1 August 2025,
ensures thatthe Remuneration Committee remains
appropriately resourced, maintaining anoptimum
balanceof relevant skills and perspectives. Nochanges
wererecommended tothe membership of the Auditand
Riskor the Nomination Committees.
Further information on the Board skills
matrixcanbe found on page 71
Annual election and re-election of Directors
Every year, the Committee considers and, if thought fit,
recommends to the Board the election or re-election of
Directors by shareholders at the Annual General Meeting.
Aspart of the annual review process, the Committee reviews
the time commitment, contribution and effectiveness of
each Board member, and, having noted that Jonathan Howell
will step down from his role on 31 December 2025, recommended
tothe Board that each Director be proposed for election or
re-election by shareholders at the 2026 Annual General Meeting.
Lori Mitchell-Keller and Jacqui Cartin will be standing for
election by shareholders for the first time at the 2026 Annual
General Meeting.
Time commitments and external directorships
The Board places significant emphasis on ensuring that
Directors are able to dedicate the time and attention necessary
to fulfil their Sage Board responsibilities effectively. Prior to
appointment, Non-executive Directors are made fully aware
ofthe expected time commitment associated with their role.
AllDirectors are also informed that any proposed additional
external appointments or significant new commitments would
require prior approval of the Board.
The Board maintains ongoing oversight of the number and
nature of external directorships held by its members and
conducts an annual review of their significant external time
commitments. As part of this annual process, consideration
is given by the Committee to internal Sage policies, market
best practice, meeting attendance records, and the scope of
each Director’s external directorships. These assessments enable
the Committee to ensure that allDirectors continue to
contribute meaningfully to Board discussions and decision
making. The Board remains satisfied that no Director is
overboarded and that each continues to perform their duties
to the Sage Board effectively.
In FY25, the Committee considered the proposed external
appointment of Steve Hare as a non-executive director at
JSainsbury plc, with effect from 3 July 2025. Following a
thorough assessment of the anticipated time commitment
associated with this role, the Committee concluded that
Steve Hare would continue to discharge his responsibilities
to the Sage Board effectively. The Committee also recognised
Corporate governance report continued
104
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
that the Sage Board would benefit from the broader insights
and perspectives Steve gains through this non-executive
appointment. Accordingly, the Committee recommended
tothe Board to approve this external appointment.
The Committee also reviewed the proposed appointment of
Jonathan Howell as an independent non-executive director
and chair of the audit committee at Whitbread PLC, effective
from 1 January 2026. The Committee noted that the appointment
would take effect following Jonathan stepping down from
hisrole as an Executive Director at Sage.
The Committee further considered the appointment of Lori
Mitchell-Keller to the board of OneStock, and concluded that
it was satisfied that she would continue to be able to devote
sufficient time to herduties on Sage’s Board and that the
appointment did not represent a conflict. The Committee
recommended that the external appointment be approved
bythe Board following its deliberations.
As disclosed in the FY24 Annual Report, the Committee
reviewed and approved the appointment of Jonathan Bewes
as Chair of MONY Group plc, effective from 1 January 2025.
Further details regarding the Committee’s considerations
relating to this appointment were provided on page 102 of
the FY24 Annual Report.
Succession planning for the Executive
Leadership Team and senior management
To foster an environment of an inclusive culture and ensure
robust succession planning for the Executive Leadership
Team and senior management, the Committee maintains
clear oversight of a diverse pool of senior talent identified
as potential successors. Regular reviews are conducted to
assess candidates’ readiness, evaluating a broad spectrum
of leadership capabilities and personal attributes to ensure
the succession pipeline is both strong and representative of
high-calibre colleagues from diverse backgrounds. As part of
this process, the Committee also considers how Sage attracts
and retains high-calibre individuals and nurtures high-potential
talent to realise their career aspirations. These efforts are
underpinned by Sage’s inclusive, high-performance culture
which remains a critical enabler of the Group’s ability to
succeed in a dynamic and competitive global market.
In FY25, the Committee dedicated time to discussing
succession plans for several key positions, including the
ChiefCommercial Officer, Chief Growth Officer and Chief
Technology Officer. These discussions involved a detailed
review of each of the role’s evolving requirements, the
strength and depth of the succession pipeline, and the
futurecapabilities needed to meet the Group’s strategic
ambitions. One-to-one colleague mentoring conversations
(the Non-executive Director Conversation Programme)
werealso arranged to provide Non-executive Directors
withvaluable exposure to succession pipeline candidates.
This initiative supports both the development of future
leaders and enhances the Directors’ understanding of
emergingsenior talent. Succession planning for the
ExecutiveLeadership Team and senior management
willremain a key focus of the Committee in FY26.
Committee performance and evaluation
The Board is dedicated to upholding the highest standards
of governance and conducts a formal and rigorous evaluation
of its performance, as well as of its Committees, individual
Directors, and the Chair annually.
In FY25, in accordance with the recommendations of the
Code,anexternally facilitated Board performance review
was conducted. As part of this process, the Committee’s
performance was assessed, which included consideration
ofthe effectiveness of the Committee Chair. The findings of
the external performance review affirmed the effectiveness
of the Committee Chair and the strong performance of the
Committee, noting a positive culture ofopen dialogue
andconstructive debate.
Further information on the FY25 external Board
performance review, outcomes and next steps are
available on pages 100 and 101
Diversity, equity, and inclusion
The Committee and the Board conducted its annual review ofthe
Board Diversity, Equity and Inclusion (‘DEI’) Policy. Thepolicy
sets out the DEI approach for the Board and its Committees, with
the intention of fostering inclusive leadership and maintaining
appropriate Board and Committee composition.
While all Board and Committee appointments are based on
merit and objective criteria, the Board remains committed
to promoting diversity, equity, and inclusion. We continue to
meet the targets set out by the FTSE Women Leaders Review,
the Parker Review, and the UK Listing Rules. These commitments,
together with the Board DEI Policy, and other associated global
policies, reflect our broader responsibility to foster inclusive
leadership and reflect the diversity of our global business.
As at 30 September 2025 and the date of this report, the Board
composition meets both the gender and ethnic diversity targets
set out in the UK Listing Rules, with women representing
40%of Board membership, Annette Court serving as one
ofthe specified senior Board positions in her role as Senior
Independent Director, and one Board member being from an
ethnic minority background. Following the appointment of
Jacqui Cartin as an Executive Director and CFO in January
2026, Board gender diversity is expected to increase to 50%,
with women holding two out of four senior Board positions,
thereby potentially exceeding the targets set by the FTSE
Women Leaders Review and the UK Listing Rules.
The Board and senior management believe diversity,
ourstrong culture, and Values remain fundamental to the
continued success of the business, providing the right
blendof perspectives and insights required to meet our
purpose and deliver on our strategic objectives. The Board
and the Committee will continue to monitor progress against
the Board DEI Policy to provide meaningful disclosure in the
Annual Report and Accounts on the policy’s implementation
and progress in meeting its objectives.
Scan or click the QR code to access
theBoard DEI Policy
Further information on the diversity of the
Executive Leadership Team and their direct
reportscan be found on page 28
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
105
UK Listing Rules—Board and executive management diversity reporting
The Committee recognises the requirements under the UK Listing Rules to disclose data in a prescribed format about the
gender identity or sex, and the ethnic background of members of the Board and executive management.
Approach to data collection
The data used for the purpose of our disclosure against Board diversity targets, as set out on this page, was collected as part
of the annual declaration process, whereby the Board and the Executive Leadership Team confirmed their details through
theinternal DEI dashboard or through self-declaration. This self-declaration process is based on individuals voluntarily
self-reporting their personal information, including confirmation of ethnicity and consent for its inclusion in public
reporting. The data in the tables below is used for statistical reporting purposes and is as at our chosen reference date
of30 September 2025. Further information on the gender balance of those in senior management and their direct reports
canbe found on page 79.
Board and executive management gender
Number of
Boardmembers
1
Percentage
oftheBoard
Number of senior
positions on the
Board (CEO, CFO,
SID and Chair)
1
Number in
executive
management
2,3,4
Percentage of
executive
management
2,3,4
Men 6 60% 3 6 67%
Women 4 40% 1 3 33%
Not specified/prefer not to say
Board and executive management ethnicity
Number of
Boardmembers
Percentage
oftheBoard
Number of senior
positions on the
Board (CEO, CFO,
SID and Chair)
Number in
executive
management
Percentage of
executive
management
White British or other White
(including minority White groups) 9 90% 4 8 89%
Mixed/Multiple ethnic groups
Asian/Asian British 110%
Black/African/Caribbean/
BlackBritish
Other ethnic group 1 11%
Not specified/prefer not to say
1. The data for the Board members is expected to change on 1 January 2026 as the new CFO, Jacqui Cartin, joins the Board. Jonathan Howell will step down
from the Board on 31 December 2025.
2. As per the UK Listing Rules, executive management within Sage is, for this purpose, the Executive Leadership Team, including the Company Secretary.
3. The data for the executive management is expected to change on 1 January 2026 as Jacqui Cartin joins the Executive Leadership Team.
4. The executive management data reflects the information as at 30 September 2025 and includes the Executive Directors as well as Eduardo Rosini, who served as
Chief Growth Officer and a member of the Executive Leadership Team throughout FY25.
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106
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Board policy
Board DEI Policy objectives Implementation and progress against objectives
All appointments to the Board should be made on merit
against objective criteria which take into account
experience, skills, and the need to ensure an appropriately
diverse balance in the resulting membership of the Board.
The Board and the Committee are committed to ensuring
the composition of the Board exhibits a diverse mix of
skills, personal attributes, professional and industry
backgrounds, geographical experience and expertise,
independence of thought, gender, age, tenure, race,
ethnicity, and broader aspects of diversity which may
include, for instance, disability, sexual orientation,
andsocio-economic background.
Consider candidates for appointment to the Board from
asdiverse a pool of applicants as possible, ensuring that
the recruitment and selection process has been reviewed
tomitigate bias.
The Board and the Committee seek a wide and diverse
listofcandidates for Board appointments who possess a
range of critical skills of value to the Board and relevant
tochallenges and opportunities faced by the Company.
Independent executive search firms help the Company
toidentify candidates from diverse backgrounds which
support the Company’s diversity, equity, and inclusive
culture, always with the aim of securing the very best
candidate for the position.
Continue to meet (or, where appropriate in respect of
futuretargets, work towards meeting) the targets of
theParker and FTSE Women Leaders Reviews and the
UKListingRules, and our internal global gender diversity
target, as far as possible, recognising that there may be
temporary periods when this is not possible; such periods
should be minimised.
The Board and the Committee are satisfied that the Board
continues to meet the recommendation of the Parker
Review, with at least one Board member of ethnic minority.
The Sage Board meets the target set by the UK Listing
Rulesand by the FTSE Women Leaders Review to have one
ofthe senior Board positions (Chair, CEO, CFO, or SID) held
by a woman. It is expected that, when Jacqui Cartin joins
theBoard on 1 January 2026, female representation on the
Board will increase to 50%, with women holding two out of
four senior Board positions. Please refer to page 106 for
further information.
Engage executive search firms that understand Sage’s
Values and approach to diversity, equity, and inclusion,
havesigned up to the Voluntary Code of Conduct on both
gender and ethnic diversity and best practice, and utilise
an open recruitment process for non-executive roles.
The Board engages independent advisory firms to assist with
the selection of non-executive roles. The Lygon Group was
appointed by the Board in FY25 to facilitate the search and
appointment of Lori Mitchell-Keller, who joined the Board as
a Non-executive Director in February 2025. The Lygon Group
has signed up to the Voluntary Code of Conduct on both
gender and ethnic diversity and best practice, and utilises
anopen recruitment process for non-executive roles.
Ensure advertisements, role descriptions, and long lists
reflect the Board’s commitment to diversity, equity, and
inclusion, as set out in this policy.
All role briefs are maintained to reflect the Board’s
policyofconsidering a diverse pool of candidates
withdifferent backgrounds.
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107
Group-wide DEI initiatives
The Group continues to invest in its global DEI strategy, supported by three strategic principles of building diverse teams,
creatingan inclusive culture, and delivering equity by design. Despite shifts in the socio-political landscape in some regions
andresulting decline in DEI commitments, Sage remains unwavering in its dedication to doing the right thing. The Board
receives updates from members of the Executive Leadership Team and seniormanagement on the Group-wide initiatives
which underpin the DEI strategic principles and monitor progress againstkey measures. The alignment of refreshed targets
with our strategic cycle (FY25-FY27) demonstrates our continued commitment to the DEI strategic principles. This, coupled
with the ongoing commitment of executive leaders, senior management, and colleagues, means we are well positioned for
thenext three years. The following table outlines key progress in FY25:
Group-wide initiative Progress in FY25
All About Us colleague participation
This initiative is designed to better understand our
colleagues and encourages them to voluntarily share
insights about themselves.
Sage is committed to a workforce that fully represents the
many different cultures, backgrounds, and viewpoints of its
customers, partners, and communities. When the personal
insights are combined, colleagues’ contributions will
provide an accurate view of Sage’s colleague population
and help Sage to redesign polices, processes, and procedures
to help build an equitable experience for all colleagues.
Participation in FY25 at 60% (FY24: 64%). The global
participation target for the end of FY25 was 60%,
increasingto 65% for FY27.
In FY25, we expanded the All About Us programme with a
successful launch campaign in India, engaging 474 colleagues
and achieving a 69% participation rate among our Indian
workforce. This approach contributed to our global self-
disclosure rate achieving the FY25 target. Sage recognises
that the gathering of data will become increasingly important
as government reporting on pay transparency increases to
encompass other DEI criteria. FY26 will see the launch of
arefreshed programme for Sage colleagues in France.
Colleague Success Network participation
This initiative aims to create an inclusive and welcoming
culture through well-supported colleague communities.
All of Sage’s Colleague Success Networks have the same
overarching goal, aiming to help create and support the
Company’s inclusive culture. The Networks support the
Company’s DEI journey by centring and elevating the voices
of underrepresented communities across disability, race
and ethnicity, and gender. They provide inclusive platforms
for sharing lived experiences and identifying shared challenges,
which are fed back into the DEI strategy.
Participation in the year grew to 28% of colleagues
participating in one or more Networks (FY24: 22%). The
global participation target for the end of FY25 was 20%.
Throughout the year, we continued to support our volunteer-
led Colleague Success Networks through evolving our
framework and governance structure to enhance their
impact, and strengthened the Networks’ partnership with
Sage Foundation. In FY25, we launched two new Networks,
Inclusion Network in France and Gender Alliance Network
inSouth Africa, and broadened the remit of the UK&I Family
Network to the Family & Carers Network.
Sage Group’s global gender diversity goal
Supporting our building diverse teams DEI strategic
principle, our global gender diversity goal is for 65% of our
leadership teams to be gender diverse by FY27. This means
there are no more than 60% men, women or non-binary
people in any leadership team. Our revised FY27 targets are
ambitious but achievable, with targets set at management
and leadership teams at the top four levels of seniority.
Milestone target for FY25 is 50%. 40% of leadership teams
currently meet this target (FY24: 41%).
In FY25, we have evolved our FY27 targets and annual
diversity milestone targets for the top four levels of
seniority. We have also introduced a Sage race/ethnicity
target for FY27 of 20% for senior leadership teams.
The Company acknowledges that continued effort is
essential to continue increasing the percentage of
leadership teams meeting our ambitious targets each
yearand to achieve the overall targets by the end of
FY27todeliver long-term impactful change.
Sunflower Hidden Disabilities Programme
The Programme is a simple tool for colleagues to share that
theyhave a disability, illness, or condition that may not be
immediately visible. As diverse as these conditions are, so
are our colleagues’ individual needs and the support they
require. The sunflower is a globally recognised symbol for
non-visible disabilities, conditions, or chronic illnesses
andwe have chosen to participate in the scheme to reduce
stigma, build understanding, and encourage conversations
between colleagues about the support that they need to
perform at their best.
In FY25, we launched our Sunflower Hidden Disabilities
Programme to all colleagues in the UK, Ireland, and South
Africa. Colleagues with non-visible disabilities have the
option to wear a green sunflower lanyard, bracelet, or pin
badge, or to use a sunflower Microsoft Teams background, to
discreetly let others know that they may require additional
support and understanding to improve their day-to-day
work experience. This year, we distributed 1,400 green
sunflower lanyards, pin badges, and wristbands to
colleagues. Additionally, we provided 1,435 white
sunflowerlanyards, wristbands, pin badges, and
stickerstoallies of the Programme.
Corporate governance report continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Audit and Risk Committee
The external audit was a key focus for
the Committee this year, as the Group
transitioned to its new external auditor,
KPMG. Alongside this, the Committee
hasmaintained its focus and oversight
onthe Group’s external reporting,
internalcontrols, and the continued
strengthening of risk management.
Jonathan Bewes
Chair of the Audit and Risk Committee
Other Audit and Risk Committee members
Annette Court Derek Harding
Dear shareholders,
I am pleased to present the Annual Report of the Audit
andRisk Committee (the “Committee”) for FY25. This
reportsets out our role and how we have delivered on it
during the year, while adapting to the changing needs
ofthebusiness. The Committee is central to Sage’s
governance framework, overseeing financial and non-
financial reporting, risk management, and internal
controls.The Committee seeks to ensure the clarity
andreliability of the Group’s financial statements and
non-financial disclosures, and to provide independent
oversight of both internal and external audit activities.
Throughout the year, the Committee maintained close
engagement with both management and the external auditor to
receive updates on ongoing matters. FY25 marked the first
year of the Group’s new external auditor, KPMG LLP (KPMG).
Accordingly, one of the Committee’s key activities during
the year was managing the transition to KPMG, to which a
significant amount of time and attention was dedicated.
Jonathan Bewes
Chair of the Audit and Risk Committee
Key FY25 activities
November
FY24 Full-Year results and Annual Report and Accounts
Net Zero Transition Strategy Update
February
2024 Corporate Governance Code Preparedness
(Deep Dive)
KPMG Audit Transition Update
May
H1 FY25 Interim Results
AI Governance and Data Privacy Update
September
Non-Financial Sustainability Disclosures
FY26 Internal Audit Plan
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
109
Audit and Risk Committee Report continued
Activities and evaluation
During the year, the Committee oversaw the Group’s financial
and non-financial reporting, risk management and internal
control procedures, and the work of Sage Assurance (internal
audit) and the external auditor.
The Committee also received specific updates on several key
matters, including the Group’s preparedness for compliance
with the enhanced internal control recommendations under
the revised UK Corporate Governance Code 2024, the transition
to KPMG as external auditor, the migration of the financial
reporting system in North America, and the evolving risk
framework for Artificial Intelligence (AI) and data governance.
Further details on these matters are provided on page 114.
The Committee’s performance was also reviewed as part of
anexternally facilitated Board performance review process,
which included consideration of the effectiveness of the Chair
of the Committee. The report on this review, shared with both
the Chair of the Board and the Chair of the Committee, supported
the performance and effectiveness of the Committee.
The Committee operated during the year in accordance with
the principles of the Financial Reporting Council’s (FRC)
UKCorporate Governance Code 2018 (the “Code”) and the
associated recommendations set out in the FRC’s Guidance
on Audit Committees.
Role of the Committee
The Committee is an essential part of Sage’s overall
governance framework. The Board has delegated to the
Committee the responsibility to oversee and assess the
integrity of the Group’s financial reporting, internal controls
and risk management (including risk appetite, tolerance,
and strategy), whistleblowing, anti-bribery and fraud, as
wellas the work of Sage Assurance (internal audit) and the
external auditor. With respect to ESG, the Committee is
responsible for monitoring the integrity, accuracy, and
consistency of both ESG and sustainability-related non-
financial disclosures.
These responsibilities are defined in the Committee’s
Termsof Reference, which were reviewed and approved
bytheCommittee and the Board in May 2025.
Composition
The Code requires that at least one member of the Committee
has recent and relevant financial experience. The Disclosure
Guidance and Transparency Rules (DTRs) require that at least
one member has competence in accounting and/or auditing.
The Board is satisfied that these requirements are met, with
Jonathan Bewes being a qualified chartered accountant and
experienced Audit Committee Chair following 25 years in
financial services as a corporate finance advisor in the
investment banking sector. Derek Harding is also considered
to meet these requirements as a chartered accountant who
previously served as chief financial officer at Spectris plc and
remains on the board as an executive director of the group.
Further, the Board considers that the Committee has the
necessary competence and broad experience relevant to the
sector in which Sage operates as required by the Code. Annette
Court is a former chief executive officer with extensive
experience of leading complex, customer focused businesses.
Sangeeta Anand stepped down from the Committee following
her resignation from the Board in February 2025.
There have been no other changes in the composition of the
Committee during the year.
Activities during the year
The Committee held four scheduled meetings during the
year, in line with its Terms of Reference. Details of individual
attendance at scheduled meetings are set out on page 83.
Regular attendees by invitation include the Chair of the
Board, the Chief Executive Officer, the Chief Financial
Officer, the General Counsel and Company Secretary, the
EVPGroup Financial Controller, the EVP Chief Risk Officer,
and the VP Assurance. All Committee meetings are attended
by the external auditor, KPMG. By invitation, other members
of management are invited to present.
The Chair of the Committee reported to the Board on key
matters arising after each Committee meeting. At certain
meetings, the Committee met with the external auditor
andthe VP Assurance, without management being present.
Outside these formal Committee meetings, the Chair of the
Committee met with the Committee’s regular attendees by
invitation, as well as the external auditor.
During the year, the Committee received, considered, and,
where appropriate, challenged:
Scheduled finance updates on business performance and
significant reporting and accounting matters, including
going concern, from the EVP Group Financial Controller;
The Group’s half-year results and Annual Report and
Accounts, as well as the accompanying press release,
ahead of their review by the Board;
A detailed summary of the Group’s tax strategy, which
waspresented by the EVP Group Financial Controller,
andsubsequently approved by the Committee;
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Scheduled risk updates, including risk dashboards
outlining both principal and any escalated risks.
TheCommittee also received summary reports and
supplementary briefings from management on selected
Principal Risks and other “in-focus” reviews, in addition
toa general update on business resilience matters;
The assessment of the Group’s Principal Risk appetites
andconsideration of emerging risks;
Summary reports of escalated incidents and instances
ofwhistleblowing and fraud, together with status of
investigations and, where appropriate, management
actions to remediate issues identified;
The internal audit plan and subsequently progress
againstthe plan and results of internal audit activities,
including Sage Assurance reports on internal control
andthe implementation of remedial management
actions,to address issues identified and make internal
control improvements;
The external audit plan and subsequent updates on
delivery of the external audit and reports from the external
auditor on the Group’s financial reporting and observations
on the internal financial control environment in the course
of its work;
Updates on the legal and regulatory frameworks relevant
tothe Committee’s areas of responsibility, including an
update on AI, cyber security, and data privacy matters;
A joint update from the EVP Group Financial Controller
andthe EVP Chief Risk Officer with respect to the Group’s
Viability Statement; and
Updates from the EVP Sustainability and Foundation on
non-financial disclosures, including ESG metrics and
reporting as well as other ESG compliance and related
reporting matters.
Audit and corporate governance reform
During the year, the Committee received updates from the
EVP Group Financial Controller and EVP Chief Risk Officer
with respect to the Group’s preparedness for compliance
withthe enhanced internal control recommendations under
Provision 29 of the revised UK Corporate Governance Code
2024, which are applicable for the Group from FY27 onwards.
The Group will perform a dry run of procedures to support
compliance with Provision 29 during FY26, with the
Committee supportive of the preparatory work completed
todate. Updates on the dry run will be presented to the
Committee at each meeting throughout FY26.
Review by the Financial Reporting Council
(FRC)
During the year, the Corporate Reporting Review team of
theFinancial Reporting Council (FRC) wrote to the Company
noting that a review of the company’s annual report and
accounts for the year ended 30 September 2024 had been
carried out in accordance with the FRC’s Corporate Reporting
Review Operating Procedures. The review did not identify
anyquestions or queries that the FRC wished to raise with
theCompany. The Committee notes that the FRC’s review
doesnot provide assurance that the annual report and
accounts were correct in all material respects as the FRC’s
roleis not to verify information but to consider compliance
with reporting requirements.
Financial reporting, including significant
reporting and accounting matters
The agenda for every Committee meeting includes a formal
finance update from the EVP Group Financial Controller. This
informs the Committee about developments in the Group’s
reporting and accounting environment, and compliance with
relevant reporting standards. During the year, the Committee
considered how these developments were addressed in
preparing the Group’s financial statements, ensuring that
applicable requirements were appropriately reflected. The
Committee assessed the overall quality of financial reporting
through review and discussion of the significant accounting
matters and the interim and annual financial statements.
The Committee’s review included assessing the appropriateness
of the Group’s accounting policies and practices, confirming
their compliance with financial reporting standards and
relevant statutory requirements, and reviewing the adequacy
of disclosures in the financial statements. In performing its
review of the Group’s financial reporting, the Committee
considered and challenged the work, judgements and
conclusions of management. The Committee also received
reports from the external auditor setting out its view on the
accounting treatments included in the financial statements.
The Committee has also reviewed and considered the
requirements of the FRC’s Audit Committees and the
External Audit: Minimum Standard.
Significant reporting and accounting matters
During the year, the Committee considered a number
ofsignificant reporting and accounting matters which
impacted the Group’s financial statements. The Committee’s
response and challenge over these matters is set out on the
pages that follow:
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
111
Audit and Risk Committee Report continued
Significant reporting
andaccountingmatters Response and challenge Cross-reference
Revenue recognition
Revenue recognition continues to
bean important area of focus for
theGroup.
The Group has a detailed revenue
recognition policy for each category
of revenue. This includes the
application of rules relating to
thevarious ways in which the
Groupsells its products.
With over a third of the Group’s
revenue generated through sales to
partners rather than end-users, the
keyjudgement in revenue recognition
is determining whether a business
partner is a customer of the Group.
Considering the nature of Sage’s
subscription products and support
services, this judgement is usually
based on whether the business partner
has responsibility for payment, has
discretion to set prices, and takes on
the risks and rewards of the product
from Sage. Inherently, this assessment
can be judgemental.
The Committee continues to oversee management’s
application of revenue recognition policies and, during
theyear, has continued to monitor compliance with
financial reporting and accounting controls linked to
revenue recognition. During the year, there have been
nochanges to the Group’s revenue recognition policies.
The Committee has considered the Group’s revenue
recognition policies with respect to emerging business
models, including revenue earned from services provided
via the Sage Platform, particularly those which are
commercialised on a consumption basis.
As part of the preparation for the interim and annual
financial statements, the Committee obtained reports
from both management and KPMG, which set out the
application of accounting and reporting treatment
against the revenue recognition policy.
KPMG provided an update to the Committee on the nature,
extent, and findings from its procedures over revenue
recognition during the year.
See note 3.1 of the
financial statements
on pages 192 to 194.
Carrying value of goodwill
Given the Group’s goodwill
balanceof£2,213m and the
continuingevolution of Sage’s
business model, the annual
assessment of the recoverability
ofgoodwill is a significant area
offocus for the Committee.
During the year, the Group made
twoacquisitionsForceManager
andFyle. Further information on
bothacquisitions is set out in
note14.1 on page 244 and 245
inthefinancial statements.
The Committee reviewed and considered the methodology
applied and challenged the key inputs into the impairment
model including areas of estimation and judgement such as
forecast cash flows and discount rates, with consideration
to their appropriateness given the evolving macroeconomic
environment.
Where appropriate, the Committee acknowledged the
useof external specialists to support and corroborate
management’s inputs.
The Committee further enquired as to whether any other
reasonable changes in assumptions would result in a
material impairment and therefore require sensitivity
disclosure in the financial statements. The Committee
considered management’s sensitivity testing and agreed
that the possibility of such reasonable changes is remote
and therefore agree with the disclosures provided.
The Committee considered the level at which goodwill is
tested and concluded a consistent approach to the prior
year is appropriate.
See note 6.1 of the
financial statements
on pages 205 to 207.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Significant reporting
andaccountingmatters Response and challenge Cross-reference
Going concern and
viabilityassessment
Both the going concern and viability
assessment are key areas of focus for
the Committee due to the level of
management judgement required.
In preparing these assessments,
consideration was given to the
macroeconomic environment.
The Committee received a detailed
update from management during the
year which included both reverse and
scenario-specific stress testing.
The Committee reviewed management’s process for
assessing the Group’s longer-term viability, including
thedetermination of the period over which viability
should be assessed, the appropriateness of the viability
scenarios identified in light of the Group’s Principal
Risksand uncertainties, and the reasonableness of key
assumptions used by management in calculating the
financial impact of a viability scenario arising.
With consideration to the macroeconomic environment,
the Committee reviewed the key assumptions underpinning
management’s longer-term forecasting, and the sufficiency
and adequacy of future funding requirements. As part of
this review, the Committee considered the level of
available liquidity over the forecast period.
The Committee reviewed the results of management’s
scenario-specific stress testing for both going concern and
viability, as well as reverse stress testing, the result of which
demonstrated the resilience of the Group’s business model.
It was noted that under scenario-specific stress
testing,the Group maintains sufficient available
liquidityover the forecast period. The results of reverse
stress testing highlighted that such a scenario would only
arise following a highly significant deterioration in
performance, well in excess of the assumptions in the
scenario-specific stress testing.
As part of its review and challenge, the Committee took
into consideration updates provided by the EVP Chief
RiskOfficer with respect to the Group’s principal and
emerging risks.
The Committee approved the disclosures in relation to
both the going concern and viability assessment, and
recommended to the Board the preparation of the
financial statements under the going concern basis.
The Group’s going
concern and viability
statements can be
found on pages 153, 67
and 68, respectively.
Alternative Performance
Measures (APMs)
The Committee closely monitors
management’s interpretation and
definition of APMs, in particular
annualised recurring revenue (ARR).
In addition, the Committee considers
the presentation of APMs in the Group’s
Annual Report and Accounts in the
context of the requirement that they
be fair, balanced, and understandable.
The Committee continues to review and challenge
management’s use of APMs and, as part of the preparation
for the interim and annual financial statements, requests
aclear reconciliation between key APMs and statutory
reporting measures.
There is a continued focus by the Committee on the ARR
APMgiven its importance as a key measure of business
performance. Biannually, an update on ARR performance
isprovided to the Committee.
The Committee has challenged the sufficiency,
adequacy,and clarity of disclosures related to APMs
intheAnnual Report and Accounts, and considers them
tobeappropriately disclosed.
The Committee also reviewed supplementary information
issued alongside the financial statements, including the
Group’s press release, to ensure consistency in the way APMs
are disclosed and presented on a balanced basis alongside
statutory reporting measures.
The definition of
APMs can be located
in the glossary on
pages 261 and 262.
Reconciliations of
statutory revenue,
operating profit,
andbasic earnings
pershare to their
underlying and
organic equivalents
are in the Financial
review starting on
page 48.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
113
Audit and Risk Committee Report continued
Fair, balanced, and understandable
Each year, the Committee advises the Board on whether
theAnnual Report and Accounts taken as a whole are fair,
balanced, and understandable, and provide the information
necessary for shareholders to assess Sage’s position,
performance, business model, and strategy. In reaching
itsconclusion, the Committee considered the results of
management’s assessment of going concern and viability,
together with disclosures relating to the Group’s principal
and emerging risks, reviewed the Annual Report and Accounts
as a whole, and assessed the results of processes undertaken
by management to provide assurance that the Group’s
financial statements were fairly presented.
These processes included an analysis of how the key events
in the year had been described and presented in the Annual
Report and Accounts, how APMs had been defined and
presented, and the outcome of representations received
from country management teams on the application of a
range of financial controls. The Committee also considered
the perspective of the external auditor.
Risk management and internal controls
The Committee assists the Board in its monitoring of the
Company’s internal control and risk management systems,
and in its review of their effectiveness. This monitoring
includes oversight of all material controls, including
financial, operational, regulatory, and compliance controls,
and assessing whether the control systems are fit for purpose
and whether any corrective action is necessary.
During the year, the Committee:
Reviewed the Principal Risks, their evolution during
theyear, and the associated risk appetites and metrics,
challenging and confirming their alignment to the
continued achievement of Sage’s strategic objectives.
Ateach meeting, the Committee considered and
challenged the ongoing overall assessment of each
risk,their associated metrics and management
actions,and mitigations in place and planned;
Considered the latest updates on the risk profile
surrounding the use of AI and data privacy more
broadly,including an update on the Group’s AI
governanceframework;
Received an update from the EVP Chief Risk Officer
onbusiness resilience preparedness, with a focus on
keytopics including product security, enterprise IT
solutions, and crisis management;
Reviewed and considered an assessment of the
effectiveness of risk management more broadly, and
reviewed updates on fraud risk management and the
Group’s adherence to policies, including Conflicts of
Interest, Anti-Money Laundering, Sanctions, Competition
Law, Anti-Bribery and Corruption, and Modern Slavery;
Received reports from Sage Assurance and management
oninternal control and monitored the implementation of
management actions to remediate issues identified and
make improvements. The Committee is satisfied that
management’s response to any financial reporting
orinternal financial control issues identified by the
external auditor was appropriate;
Reviewed at each Committee meeting any escalated
incidents and any instances of whistleblowing and
management actions to remediate any issues identified
(see Incident management, fraud, and whistleblowing
paragraph below for further details); and
Considered individual incidents and associated actions to
assess whether they demonstrated a significant failings or
weaknesses in internal controls, of which none were identified.
For further details on the Group’s risk management and
internal control systems, its risk-informed decision-making
process and its Principal Risks, refer to the Risk management
section on pages 56 to 60 and Principal Risks and uncertainties
on pages 61 to 66.
Specific areas of focus
The Committee spent time on the following specific areas
offocus during the year to consider and challenge relevant,
current and important issues:
The Group’s activities to ensure preparedness for the
enhanced internal control recommendations of the
revisedUK Corporate Governance Code 2024, which
included a deep dive session led by management for
Committee members in the first half of FY25;
The progress relating to the implementation of a new
financial reporting system in the Group’s North America
business; and
An update on cyber security and data privacy matters,
alongside updates on broader matters relating to the
Group’s strategic initiatives, including the Sage
Platformand use of AI and Machine Learning.
ESG reporting
The Committee received updates from the EVP Sustainability
and Foundation on ESG reporting and compliance matters,
with a focus on the evolving regulatory landscape. As part of
this, the Committee considered the processes andcontrols
in place to ensure the integrity of external ESG reporting, as
well as the plans around assurance. In addition, the
Committee received updates on the Group’s progress towards
achieving its net zero targets.
The Committee reviewed the progress made during the year
relating to the reporting requirements under the EU Corporate
Sustainability Reporting Directive (CSRD), including the
double materiality assessment and reporting approach.
Itisnoted that the European Parliament has voted to delay
theimplementation of CSRD, with further updates expected
on the revised effective implementation date.
Incident management, fraud,
andwhistleblowing
The Committee considered the suitability and alignment
ofthe Incident, Emergency, and Crisis Management, and
Whistleblowing policies, and confirmed the effectiveness
ofthese policies in facilitating appropriate disclosure to
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
senior executive management and the Committee. At each
meeting, the Committee received a summary report of any
escalated incidents and instances of whistleblowing and,
together with management, considered whether there were
any thematic issues and identified remediating actions.
As part of this reporting process, the Committee was
notified of all whistleblowing matters raised, including
anyrelating to financial reporting, the integrity of
financialmanagement or that included any allegations
relating to fraud, bribery, or corruption. The Committee
wasalso notified of all non-whistleblowing incidents
exceeding an agreed materiality threshold.
Internal audit
Internal audit is delivered by the in-house Sage Assurance
function. Reporting directly to the Committee, its remit is
toprovide independent and objective assurance over the
Group’s operations and activities, to assist management and
colleagues in fulfilling their responsibility to develop and
maintain appropriate internal controls. The VP Assurance
has direct access to the Chair of the Audit Committee and
meets with the Committee without management present to
allow for open discussion.
The specific objectives, authority, scope, and
responsibilities of Sage Assurance are set out in the Internal
Audit Charter, which is reviewed annually by the Committee.
The Committee also considers and evaluates the level of
Sage Assurance resource and its quality, experience, and
expertise, supplemented as appropriate by third-party
support and subject-matter expertise, to ensure it is
appropriate to provide the required level of assurance.
Additionally, in line with the recommendations of both the
UK Corporate Governance Code and the Chartered Institute
of Internal Auditors’ (IIA) Internal Audit Code of Practice, the
effectiveness of Sage Assurance is reviewed by the Committee
on an annual basis and is also subject to an independent
external quality assessment (EQA) at least once every five
years. In 2025, PwC was appointed to conduct the latest
EQAand assess conformance with the Global Internal Audit
Standards and the IIA’s Code of Practice. Feedback from
theEQA was positive and noted conformance with the IIA
Standards, with the team viewed as being modern, agile,
andvalued. The EQA report was presented and discussed
atthe September 2025 Committee meeting, at which the
Committee endorsed these conclusions.
The Committee reviews and approves the nature and scope
ofthe work of Sage Assurance, and the Sage Assurance plan
was approved by the Committee at the beginning of the
financial year, along with subsequent quarterly updates.
Progress against the plan and the results of Sage Assurance’s
activities, including the quality and timeliness of management
responses, are monitored at each Committee meeting. This
includes a summary of findings from the internal audit plan,
reported at each meeting by Sage Assurance, as well as an
executive summary for each individual internal audit.
Following its review of the Company’s internal control systems,
the Committee considered whether any matter required
disclosure as a significant failing or weakness in internal
control during the year. No such matters were identified.
External audit
In September 2023, the Group announced the Board’s intention
to propose to shareholders that KPMG be appointed as the
Group’s external auditor for the financial year ending
30 September 2025. The audit tender process was described
in detail in the FY23 Annual Report and Accounts, and KPMG’s
appointment was approved by shareholders at the 2025 AGM.
As part of KPMG’s transition and first-year audit, the
following steps have beenundertaken:
KPMG shadowed EY during its final FY24 audit, including
attending some meetings alongside EY. This included
KPMG’s attendance at the September 2024 and November
2024 Committee meetings.
Early and regular engagement to ensure an effective audit
process, including review and approval of the FY25 audit
plan by the Committee at the February 2025 meeting.
A review by KPMG of all significant judgements and
estimates, as well as the Group’s accounting policies.
There were no areas where the Group’s interpretation
differed from that of KPMG.
Throughout the year, KPMG has provided updates to
theCommittee, noting that no changes to the audit risk
assessment have been proposed against the audit plan
presented at the start of the year.
The external auditor is required to rotate the lead audit
partner every five years. The FY25 audit was the first year
forthe KPMG lead audit partner, Simon Richardson.
The Committee confirms that the Company is, and has
beenthroughout the year under review, in compliance
withthe requirements of The Statutory Audit Services
forLarge Companies Market Investigation (Mandatory Use
ofCompetitive Tender Processes and Audit Committee
responsibilities) Order 2014.
Auditor effectiveness
The Committee is responsible for assessing the effectiveness
of the external auditor. In doing so, the Committee considers
the independence, objectivity, and level of professional
scepticism exercised by the external auditor, as well as the
results of the annual auditor effectiveness review. To fulfil
its responsibility for oversight of the external audit process,
the Committee reviewed and agreed:
The terms, areas of responsibility, associated duties, and
scope of the audit as set out in the external auditor’s
engagement letter;
The overall work plan and fee proposal;
The issues that arose during the course of the audit and
their resolution;
Key accounting and audit judgements;
The level of errors identified during the audit; and
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
115
Audit and Risk Committee Report continued
Control recommendations made by the external auditor.
In addition to the above, specific considerations made by
the Committee during the year included:
The detail relating to KPMG’s scoping and audit plan
forFY25, which was presented to the Committee at its
February meeting;
The findings published by the FRC into its view on the
effectiveness of KPMG’s audits;
The experience and expertise demonstrated by the auditor in
its direct communication with, and support to, the Committee;
The content, quality of insight, and added value provided
by KPMG’s reports;
The robustness, including professional scepticism, and
perceptiveness of KPMG in its handling of key accounting
and audit judgements; and
The interaction between management and the auditor.
At certain Committee meetings, a separate, private meeting
was held between Committee members and the lead audit
partner, Simon Richardson, to encourage open and transparent
feedback. The Chair of the Committee also met with the
external auditor outside of Committee meetings, supporting
effective and timely communication.
During the year, the Committee also received feedback
fromvarious stakeholders across the businesses evaluating
the performance of each assigned audit team. Management’s
report to the Committee included a summary of the findings
of a survey of key Sage colleagues on the quality of the KPMG’s
delivery, communication, and interaction with the various
finance teams across the Group. Management concluded
thatthe working relationship between the finance team and
KPMG across the Group was effective, and the audit had been
carried out in an independent, professional, organised, and
constructive manner, with an appropriate level of challenge
and scepticism over management’s treatment of significant
reporting and accounting matters.
Auditor independence
The Committee is responsible for the development,
implementation, and monitoring of policies and
proceduresto ensure auditor independence. At Sage,
thisisgoverned by the Group’s Auditor Independence
Policy(the “Policy). The Policy has been in place
throughoutthe year. It specifies the role of the Committee
inreviewing and approving non-audit services in order to
ensure the ongoing independence of the external auditor.
Asummary of non-audit fees paid to the external auditor
isprovided to the Committee on a quarterly basis.
The Policy states that Sage will not use the external auditor
for non-audit services, except in limited circumstances,
andas permitted by the Ethical Standard, where non-audit
services may be provided by the external auditor with
pre-approval by the Committee unless clearly trivial.
This is provided that the approval process set out in
thePolicy is adhered to and that potential threats to
independence and objectivity have been assessed and
safeguards applied to eliminate or reduce these threats
toanappropriate level.
Any non-audit services individually in excess of £75,000
require pre-approval by the Chair of the Committee, as
doany non-audit services where the cumulative total of
previously approved non-audit services in the financial
yearexceed £75,000.
The Committee considered the application of the Policy with
regard to non-audit services and confirms it was properly
and consistently applied during the year. The Policy also
requires that the ratio of audit fees to non-audit fees must
be within Sage’s pre-determined ratio, and non-audit fees
for the year must not exceed 70% of the average of the
external audit fees billed over the previous three years.
In FY25, the ratio of non-audit fees to audit fee was 9%
(FY24: 10%), principally reflecting the fee paid for the
half-year interim review and other permitted assurance
services. A breakdown of total audit and non-audit fees
charged by the external auditor for the year under review
isshown in note 3.2 to the financial statements.
The Committee has also considered the independence
oftheexternal auditor’s partners and staff involved in the
auditof Sage. KPMG has confirmed that all its partners and
staff complied with its ethics and independence policies
andprocedures that are consistent with the FRC’s ethical
standards, including that none of its employees working
onthe audit hold publicly listed securities issued by Sage.
Inaddition, the Committee acknowledges management’s
internal assessment that no employee in a key financial
reporting oversight role has a close relationship with any
KPMG employee that may impact their independence.
Auditor re-appointment
Having considered the summary set out above relating to the
effectiveness and independence of KPMG, the Committee
has recommended to the Board that a resolution to re-
appoint KPMG be proposed to shareholders at the 2026
AGM,for the year ending 30 September 2026. The Board
hasaccepted and endorsed this recommendation.
116
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Directors’ Remuneration Report
Remuneration Committee
I would like to thank shareholders for their
strong support of our 2025 Directors’
Remuneration Policy. The Committee
isconfident that the Policy is driving
pay for performance and remains strongly
aligned to our business ambition.
Roisin Donnelly
Chair of the Remuneration Committee
Other Remuneration Committee members
Maggie Chan Jones Dr John Bates Annette Court
Composition of the Committee
The Remuneration Committee is composed solely of
independent Non-executive Directors, Maggie Chan
Jones,Dr John Bates and, Annette Court, and is chaired
byRoisin Donnelly. Details of the skills and experience
ofthe Remuneration Committee members can be found
intheir biographies on pages 75 and 76, and in the
skillsmatrix on page 71.
Letter from the Remuneration Committee Chair
page 118
Remuneration at a glance
page 121
Remuneration Committee governance
page 123
Corporate Governance Code considerations
page 125
Remuneration Policy 2025
page 127
Directors’ Annual Remuneration Report
page 132
Statement of implementation of Remuneration
Policyin the following financial year
page 144
Scan or click the QR code for more
information on the Committee’s
Terms of Reference
Activities during FY25
November
Determined outcomes for 2024 bonus and vesting
levelof 2022 Performance Share Plan (PSP) award
Approved the 2024 Directors’ Remuneration Report
Reviewed stakeholder feedback and provided final
approval of the 2025 Directors’ Remuneration Policy
and implementation in 2025
Approval of Long Term Incentive Plan (LTIP) rules
February
Reviewed stakeholder feedback and remuneration-related
results from the 2025 AGM
Reviewed workforce remuneration following the annual review
Reviewed performance against in-flight incentive plans
Reviewed remuneration-related policies
March
1
Approved CFO transition arrangements
May
Market update provided by the Committee’s advisors
Approved the annual review of the Committee’s Terms
of Reference
Reviewed remuneration arrangements for below Board
executives in the US
Reviewed performance against in-flight incentive plans
July
Market update provided by the Committee’s advisors
Approved structure of 2026 bonus and performance share awards
Approved 2026 below Board equity allocation policy
Reviewed workforce remuneration and related policies
Reviewed performance against in-flight incentive plans
September
Market update provided by the Committee’s advisors
Approved targets for 2026 bonus and performance share awards
Reviewed structure of 2026 remuneration packages
forbelow Board executives
Approved implementation of the Directors’ Remuneration
Policy for Executive Directors in 2026
Reviewed share plan rules
Reviewed performance against in-flight incentive plans
1. Ad hoc meeting.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
117
10%
Underlying total revenue growth
(FY24: £2,290m) £2,513m driven by broad-based
growth in cloud solutions
£600m
Underlying operating profit
(FY24: £513m) 17% increase, driven by revenue
growth and an increase in underlying operating
profit margin of 150 bps to 23.9%
11%
Underlying ARR growth
(FY24: 11%) reflects growth across all regions
balanced between new and existing customers
43.2p
Underlying basic EPS
(FY24: 36.7p) increased by 18%
Undoubtedly, our colleagues are central to our success, and
the broader colleague experience plays an important part
inthe Committee’s decision making. In FY25, our colleague
engagement remained very strong, with eSAT of 76 and a
response rate of 82%, our Employer Brand Index improved
by15 points over the year. These achievements demonstrate
a growing recognition of Sage asa values-led organisation
with colleagues at the heart.
Remuneration updates for Executive
Directors in FY26
We are proposing several changes to FY26 remuneration
arrangements, all of which are consistent with the 2025Policy:
1) Base salary increase for the CEO (as disclosed
inthe 2024 Directors’ Remuneration Report)
In last year’s Remuneration Report, we set out details of
ourextensive review into senior executive remuneration
arrangements. The review highlighted a number of issues,
including a perceived disconnect between pay and performance,
internal relativities, the competitiveness of the global
technology market, the Company’s exposure to the US and
market positioning of remuneration against peers. To
address these issues, we made a number of changes under
our new Remuneration Policy, including a salary increase
forthe CEO phased over two years. Before implementing
thesecond phase of this increase, the Committee carefully
considered performance during FY25 and noted that Sage
has had another year of good financial performance, as
outlined in the performance highlights on this page, and
consistent with our values, our focus has been on delivering
practical, safe, human-first AI that empowers our customers
and their businesses. Our executive team, led by the CEO,
hasbeen a key driver of that performance. Accordingly, the
Committee intends to implement the planned second phase
of the base salary increase and so, with effect from 1 January
2026, the CEO’s base salary will increase to £1,223,313 (15%
increase), as disclosed on page 121 of the 2024 Annual Report
and Accounts. There are no changes to the CEO’s annual
bonus or LTIP opportunity in FY26.
2) Remuneration for incoming CFO in FY26
Jacqui Cartin will be appointed CFO with effect from
1 January 2026. On appointment, her basic remuneration
package will comprise: a basic annual salary of £650,000,
apension contribution of 10% of salary, plus bonus, long-
term incentives, and all other benefits in accordance with
the2025 Policy. The Committee was satisfied that this
package was commensurate with Jacqui’s skills,
qualifications, and experience.
3) Change to FY26 annual bonus plan measures
Our Remuneration Policy incentivises the delivery of our
strategy to achieve sustainable, efficient growth. In FY25,
total revenue was introduced as the primary financial
measure within our annual bonus plan, in alignment with
thekey revenue metrics communicated to the market. To
further reinforce our commitment to sustainable growth
anddrive accelerated ARR growth, a Rule of 40 metric will
be introduced alongside the total revenue measure inFY26.
As noted in our KPIs on page 22, theRule of 40 isacritical
financial benchmark usedtoevaluate the performance and
Dear shareholders,
I am delighted to present the Directors’ Remuneration Report
(the “Report”) for the year ended 30 September 2025 on
behalf of the Remuneration Committee (the “Committee”).
This marks the first year of our 2025 Remuneration Policy
(the“Policy), following shareholder approval. I would like
tothank shareholders for their engagement during the
extensive consultation process and for the strong support
ofthe Policy at the 2025 AGM. TheCommittee has striven
toensure that the Policy hasbeenimplemented effectively,
aligned to our pay for performance ethos, and driving
forwardSage’s ambition.
The following statement, on pages 118 to 122, provides detail
and context regarding the Committee’s decisions during the
year relating to FY25 incentive outcomes and FY26 remuneration
for Executive Directors. Broader context is provided in an
expanded disclosure explaining remuneration for the wider
workforce on pages 138 to 140.
The Annual Report on Remuneration, set out on pages 132
to151, will be subject to an advisory vote at the 2026 AGM.
Context for FY25 incentive outturns
andFY26remuneration decisions
Sage has delivered another year of strong progress and
delivery against our strategy. As the Board Chairhighlights
inhis statement, a continued, sharp focusongrowth and
operational efficiency has resulted infurther significant
revenue and earnings expansions. Performance highlights
areset out below.
Performance highlights
Directors’ Remuneration Report continued
118
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
efficiency of SaaS organisations. Theannual bonus plan measures for FY26, asset out below, are, in the Committee’s opinion,
the bestway to drive sustainable value creation.
FY26
incentive
How it promotes
theachievement
ofstrategy FY26 measures Weighting
How it will
bemeasured Changes in FY26
Annual bonus Incentivises
management
todeliverstrong
annualrevenue
growth,balanced
bystrategic goals
Total
underlying
revenue growth
40% of bonus See page 261 for the
definitions
ofunderlying
measures
Reduction in weighting from 70% of
bonus to 40% of bonus to enable equal
weighting with the Rule of 40 metric
forFY26
Rule of 40 40% of bonus Underlying ARR
growth plus
underlying
EBITDAmargin.
Seepage 261 for the
definitions
ofunderlying
measures
Introducing this measure reflects
theimportance of our disciplined
approach to balanced growth, focusing
on high-quality revenue and progressive
margin improvement as the business
scales, while supporting continued
investment in future opportunities
Strategic goals 20% of bonus Assessment of
theindividual
Executive
Directors’
performance
against their
strategic goals
None
To avoid overcomplicating the bonus plan, the separate customer metric has been removed for FY26 and relevant customer-
related goals incorporated into Executive Directors’ strategic goals, where appropriate. For completeness, there are no
proposed changes to the FY26 performance share award metrics (basic underlying earnings per share (EPS), relative Total
Shareholder Return (TSR), and ESG). The full set of annual bonus and performance share award measures and related targets
forFY26 aresetout on pages 145 to 146.
Incentivising balanced performance
inFY26in line with our strategy
Balanced growth
The weighting of both total revenue and the Rule of 40 in the
annual bonus, and EPS growth in the LTIP incentivises the
delivery of complementary objectives: achieving high-
quality revenue growth and a gradually improving margin
aswe scale the business efficiently, while investing in
futuregrowth.
A high-quality revenue mix with the ability
toexplore adjacent revenue opportunities
Incentivising total revenue aligns with our market guidance,
and will ensure recurring revenue, which represents 97% of
total revenue and is central to our growth plans, is maximised.
It also supports management in the additional development of
adjacent, high-quality revenue opportunities, including, for
example, certain digital network services. When determining
incentive outcomes, the Committee examines the quality
ofour revenue mix as part of the broader context in which
performance was delivered.
Strategically aligned M&A in a fast-paced sector
Strategically aligned acquisitions enable Sage to accelerate
its strategic progress. The Return on Capital Employed (ROCE)
underpin ensures a continued focus on value creation with
regard to such acquisitions. Revenue, the Rule of 40 and EPS
aremeasured on an underlying basis, so the impact of M&A
decisions on these can be evaluated.
The Committee will review, based on materiality, the impact
of significant acquisitions and disposals on the annual bonus
and LTIP, and judge whether an adjustment to incentive targets
or outcomes is required. Any adjustment would bedisclosed
in the Directors’ Remuneration Report.
Setting target ranges to reward performance
appropriately
The goal of creating value for stakeholders involves a
balance between incentivising high performance relative
toour ambition, and providing fair and competitive reward
aligned with the experience of our external stakeholders. The
Committee determines target ranges for the annual bonus
and LTIP through a robust review process which considers,
where relevant, various factors, including, but not limited to,
the current business plan and budget, historical performance,
peer benchmarks, and market forecasts. This helps to ensure
that remuneration outcomes are appropriate for the level of
performance achieved through the full target ranges.
Assessing quality when determiningoutcomes
When determining incentive outcomes, the Committee
examines various factors, including the broader contextin
which performance was delivered. This includesbalanced
growth, a high-quality revenue mix, and strategically
alignedM&A as components of the shareholder experience.
TheCommittee has the discretion to decide whether and
towhat extent the performance conditions havebeen
met,and, in appropriate circumstances, to override
theformulaic outcome.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
119
Directors’ Remuneration Report continued
Delivering our remuneration principles in FY26
We aim to align the total remuneration for our Executive Directors to our business strategy through a combination
ofsalary,bonus, and long-term incentive schemes underpinned by stretching performance targets. The table below
summarises the remuneration arrangements for our current Executive Directors in FY26, in accordance with the 2025
Policyand our remuneration principles, which are:
Remuneration principles
1
Drives focus on strategy, purpose, and culture
2
Market competitive
3
Simplicity
4
Aligned with shareholder interests
Element of Policy Purpose Implementation in FY26
Base salary
1
2
Enables Sage to attract and retain Executive
Directors of the calibre required to deliver the
Group’sstrategy.
Steve Hare: £1,223,313 (15% increase)
Jacqui Cartin: £650,000 (on appointment from
1 January 2026)
Jonathan Howell: £684,780 (until he steps down
fromhisrole on the Board and his role as CFO
on31 December 2025)
The equivalent average increase for colleagues
eligible for an annual pay award is 3.85% (in respect
ofcolleagues based in the UK).
Pension
1
2
3
Provides a competitive post-retirement benefit, in
away that manages the overall cost to the Company.
10% of base salary in line with the pension benefit for
the UK’s wider workforce.
Benefits
2
Provide a competitive and cost-effective benefits
package to Executive Directors to assist them in
carrying out their duties effectively.
Standard benefits package plus costs of travel,
accommodation, and subsistence for the Executive
Directors and their partners onSage-related business.
Annual bonus
1
2
3
4
Rewards and incentivises the achievement ofannual
financial and strategic targets. Aminimum of one
third deferral into shares for three years is compulsory
until the enhanced shareholding guideline is met,
following which the deferral requirement reduces to 15%
of any bonus earned. The remainder is delivered in cash.
Maximum 175% of base salary
40% based on underlying total revenue growth,
40%based on the Rule of 40 metric, and 20% based
onstrategic goals.
Performance
share awards
1
2
3
4
Support achievement of our strategy by targeting
performance under various financial performance
indicators. Vesting is after three years, and awards
aresubject on vesting to a holding period of two
yearsbefore being released.
Face value of 400% of base salary for Steve Hare
Face value of 300% of base salary for Jacqui Cartin
Jonathan Howell is not eligible for an award in FY26
60% based on underlying EPS with a ROCE underpin,
30% based on relative TSR performance, and 10%
based on an ESG basket of measures.
All-employee
share plans
1
Provide an opportunity for Executive Directors
tovoluntarily invest in the Company.
Eligible to participate up to the tax-efficient limit of
£500 per month.
Chair and
Non-executive
Director fees
2
Provide an appropriate reward to attract and retain
high-calibre individuals.
See page 147 of this Report for a list
ofNon-executive Director fees
Shareholding
guideline
4
The shareholding guideline for the CEO is 500%of
base salary and for the CFO is 350% ofbase salary.
Achievement of this is expected within a maximum
offive years from the time the Executive Director
became subject to theguideline.
The post-employment shareholding guideline
requires Executive Directors to retain shares
following cessation of employment as a Director,
inline with Investment Association guidelines.
Shareholding at 30 September 2025 (inclusive of
deferred shares held, net of tax at the current estimated
marginal tax withholding rate, and Sage shares held by
an Executive Director’s connected person):
Steve Hare 922% of base salary
Jonathan Howell 654% of base salary
See page 147 for more information
onthe shareholding guideline
120
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Remuneration at a glance
Key remuneration outcomes for FY25
Measure Weighting
% of the
overall
maximum
award
Annual bonus Total revenue growth
1
70% 28.0%
Customer experience 10% 6.9%
CEO performance against personal strategic goals 20% 14.0%
CFO performance against personal strategic goals 20% 16.0%
CEO total bonus opportunity achieved 100% 48.9%
CFO total bonus opportunity achieved 100% 50.9%
Performance
Share Plan
Sage Business Cloud penetration
2
50% 42.3%
Relative TSR 30% 26.0%
ESG: Reduction in Scope 1, 2, and 3 carbon emissions 7.5% 7.0%
ESG: Sage products with functionality for carbon
accounting
5% 4.0%
ESG: Inclusion Score 3.75% 0.0%
ESG: Gender diversity target 3.75% 0.0%
Total PSP opportunity achieved 100% 79.3%
1. Payment of a bonus for total revenue growth is subject to the achievement of an underpin condition of Group underlying operating profit (UOP) margin of 19.5%.
Group UOP was 24.1% andthe underpin met. Actuals have been retranslated at budgeted foreign currency exchange rates consistent with the basis on which the
targets were set.
2. For any of this portion of the PSP award to vest, underpins relating to ROCE (12.0%), absolute organic revenue growth (>0.0%), and cloud native penetration
(30.0%) must be met across the three-year performance period. ROCE of 25.3%, absolute organic revenue growth of 31.4%, and cloud native penetration
of37.8% were achieved across the performance period, therefore the underpins were met.
FY25 performance and incentive outturns
Sage has delivered another year of strong progress and delivery
against our strategy, with underlying total revenue growth
of9.8% and underlying operating profit margin of24.1% (at
budgeted FX rates consistent with the basis on which the
bonus targets were set); focus continues on scaling the
business, with growth creating the headroom to increase
investment andexpand margins. As outlined in previous
Directors’ Remuneration Reports, the Remuneration
Committee maintains a robust pay-for performance ethos,
supported by highly stretching budget, target and personal
strategic objective ranges relative to bonus opportunity.
This has been reflected in incentive payouts of 48.9% to50.9%
of maximum in the annual bonus and 79.3% ofmaximum in the
PSP award.
Wider workforce context
Our colleagues deliver extraordinary outcomes every day
andit is important for us to ensure they are rewarded fairly,
feel valued, and are advocates for Sage. Colleague engagement
remains strong, with eSAT of76. Across our workforce, our
annual pay review budget is aligned with the external software
market, and pay increases are aligned to performance,
contribution, and the external market. Sage continues
FY25 single figure for total remuneration summary for Executive Directors
26%
19%
55%
Steve Hare
CEO
25% 21%
54%
Jonathan Howell
CFO
Fixed pay Annual bonus Long-term incentives
Fixed pay for FY25
• Base salary
Benefits
Pension
See page 132
Annual bonus for FY25
9.8% total revenue growth
achieved (at budgeted FX)
Customer experience
Personal strategic goals
See pages 133 to 135
PSP awards vesting in FY25
89.7% Sage Business Cloud
penetration achieved
80th TSR percentile rank
ESG basket of measures
Underpins met
See pages 135 and 136
The summary below sets out clearly and transparently the total remuneration paid to our Executive Directors in FY25.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
121
Directors’ Remuneration Report continued
tobean accredited Living Wage Foundation employer.
Additionally, Save and Share, our all-colleague share
plan,enables eligible colleagues to become shareholders
atall levels across the business. Total participation across
all-colleague plans in 2025 was 39% ofeligible colleagues.
Weplace importance onfinancial education and ensuring
colleagues understand our all-colleague plans; this was
externally recognised with the 2025GEO Award for Best
inFinancial Education and Wellbeing (10,000–25,000
employees). Further details explaining remuneration for
thewider workforce can be found on pages 138 to 140.
The Committee also undertook a review of remuneration
andrelated policies for the wider workforce, and deemed
that the remuneration policies and practices for Executive
Directors are aligned to the wider workforce. This is achieved
byconsistent performance measures in the annual bonus
plan, pay principles that are applicable across the entire
workforce, and application of the annual pay review process
consistently across all colleagues.
In view of the above, the Committee is striving to balance
the need for remuneration to reward high performance
andstrategic delivery, to remain competitive within the
global talent market, and to align to the external operating
environment and UK corporate governance requirements.
Engagement with stakeholders
The Committee values input from shareholders and is
committed to ensuring open and transparent dialogue
inregard to executive remuneration. Where appropriate,
theCommittee seeks the views of the largest shareholders
individually and others through shareholder representative
bodies when considering any significant changes to the
Policy. Any feedback received is thoughtfully reviewed
and,where appropriate, changes are implemented. Ahead
ofthe 2026 AGM, the Committee consulted individually
withSage’s top 20 shareholders and proxy agencies on
theproposed changes to Executive Director remuneration
and the annual bonus metrics for 2026. This was initially
inwritten format and included one meeting to discuss the
proposals in detail. Shareholders who responded indicated
their support for the proposals.
Colleague success is critical for Sage, and engaging with the
workforce through meaningful, two-way dialogue underpins
this. The CEO hosts frequent “All-Hands” calls for the whole
workforce, during which he provides Company performance
updates explaining how this translates to the bonus plan.
Colleagues are encouraged to ask questions and the CEO
provides open and transparent answers.
Additionally, Company performance and bonus updates
areperiodically provided on our intranet site and by email;
this ensures that colleagues are able to understand how
thebusiness is performing during the financial year and
theimpact that can have on their reward package.
Colleagues receive a detailed personal reward statement
annually in December outlining their basic salary and
bonusplan structure (where applicable) for the year.
Colleagues have the opportunity to share their thoughts
andfeedback on all topics, including our remuneration
policies and practices, through our “Always Listening”
survey. Originally launched during 2020 in response to
thepandemic, this is a continuous feedback survey which
colleagues can access at any time. In addition, our biannual
colleague Pulse Surveys have a high response rate, demonstrating
that colleagues welcome theopportunity to share their thoughts,
and CEO roundtablesoffer further opportunities for colleagues
to provide direct feedback.
A global Reward and Recognition policy is available to
allcolleagues and applies across the entire workforce.
Furthermore, colleagues are able to access a more detailed
explanation of executive pay through this Report and of our
equity awards through our colleague intranet.
Board changes considered in FY25
As announced on 27 March 2025, Jonathan Howell will step
down from the Board and his role as CFO on 31 December
2025, and will remain employed by Sage until the end of his
notice period on 31 March 2026 in order to assist a successful
transition. Jonathan will remain eligible for a pro-rated
bonus, paid wholly in cash, for the financial year ending
30 September 2026, but will not be eligible to receive a FY26
LTIP award. Inlight of his excellent service to Sage and the
nature of his departure, the Committee determined that
Jonathan should be treated as a good leaver. Accordingly,
hewill retain his unvested Deferred Bonus Plan (DSBP)
awards, and his unvested LTIP awards will be time pro-rated
by reference to the date on which he leaves the Company and
remain subject to performance. There will be no acceleration
of vesting for any unvested equity awards and the awards will
continue to be subject to a two-year holding period.
Concluding remarks
The Committee reviewed the implementation of the Policy
over 2025 and judged it to be operating as intended and with
no deviation from the approved Policy. It determined this
through the periodic review of potential incentive outcomes
and their contribution to the single figure for remuneration;
a consideration of wider business performance including
customer metrics; the experience of shareholders and our
TSR; and the experience of our colleagues.
This letter, along with the broader Directors’ Remuneration
Report, outlines the Group’s approach toremuneration,
which takes into account best practice andmarket trends
while continuing to support the Group’scommercial priorities,
as well as the interests ofshareholders and other stakeholders.
The Committee giveshigh priority to ensuring that there is
aclear link between pay and performance, including a focus
on culture and adherence to the Group’s risk framework, and
that our remuneration outcomes reflect this broader context.
Roisin Donnelly
Chair of the Remuneration Committee
18 November 2025
122
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Remuneration
Committeegovernance
Objectives and responsibilities
The Committee’s main objective is to determine the
framework, broad policy, and levels of remuneration for the
Group’s Chief Executive Officer, the Group’s Chief Financial
Officer, the Chair of the Company, and other executives as
deemed appropriate, ensuring compliance with legal and
regulatory requirements and striving to enhance Sage’s
long-term development.
This framework includes, but is not limited to, establishing
stretching performance-related elements of reward and is
intended to promote the long-term success of the Company.
We achieve this through:
Providing recommendations to the Board, within
agreedTerms of Reference, on Sage’s framework of
executive remuneration.
Determining the contract terms, remuneration, and other
benefits for each of the Executive Directors, including
performance share awards, performance-related bonus
schemes, pension rights, and compensation payments,
andaligning such to the Company’s purpose, values,
andculture.
Reviewing workforce remuneration, and related policies
across the Group and the alignment of incentives and
rewards with culture, taking these into account when
setting the Policy for Executive Directors.
Determining remuneration for senior executives below
Board level.
Approving share awards.
Ensuring the Policy promotes long-term shareholdings by
Executive Directors by ensuring share awards granted are
released on a phased basis and subject to a total vesting
and holding period of five years.
Committee meetings
The Committee held six scheduled meetings during FY25. Details of individual attendance at scheduled meetings are
provided in the table below.
4 November
2024
14 November
2024
26 February
2025
13 May
2025
9 July
2025
9 September
2025
Committee members
Roisin Donnelly
Annette Court
Dr John Bates
Maggie Chan Jones
1
1. Maggie Chan Jones was appointed to the Remuneration Committee on 1 August 2025.
Activities of the Committee at a glance
Allocation of time
60% 20% 15% 5%
Determining the Policy and its implementation
Considering the views on remuneration of our stakeholders
and reviewing trends in executive remuneration
Reviewing the effectiveness of the Policy
Other
Note: Allocation of time has been rounded to the nearest 5%.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
123
Directors’ Remuneration Report continued
Activities and evaluation
Details of the Committee’s activities are set out below.
Activities of the Committee
During the year, the Committee focused on the matters summarised in the table below:
Key area of activity Matters considered Outcome
Determining the
Policy and its
implementation
Determined 2025 bonus targets and bonus
outcomes for 2024.
Determined PSP outcomes for the 2022 award.
Approved the 2025 Directors’ Remuneration
Policy.
Reviewed content of the 2024 Directors’
Remuneration Report.
CFO transition arrangements.
2024 bonus determined at 55.9% to 59.7% of
potential, as disclosed in last year’s Report.
2022 PSP determined at 95.1% of the overall
award for vesting, as disclosed in last
year’sReport.
Shareholder approval of the Policy at the
2025 AGM.
Approved the 2024 Directors’
RemunerationReport.
Terms as detailed on pages 122 and 118
respectively of this Report.
Considering
theviews on
remuneration of
ourstakeholders
and reviewing
trends in executive
remuneration
At least quarterly, the Committee’s advisors
presented on market trends, legislative
change, and corporate governance
requirements in executive remuneration.
Views of shareholders, proxy voting
agencies, and market insight provided
invaluable context for the Committee’s
deliberations on the implementation of
thePolicy and its effectiveness.
Reviewing the
effectiveness
ofthePolicy
Reviewed performance against
in-flightincentive plans.
Reviewed remuneration-related risks.
Reviewed the structure of remuneration.
Discussed the base salaries, and the bonus
and LTIP structure for 2026 through the
implementation of the 2025 Policy.
Determined that the Policy was operating
asintended for FY25.
Other Reviewed the Committee’s Terms
ofReference.
Reviewed workforce remuneration
andrelated policies.
Determined no change needed to the
Committee’s Terms of Reference.
Considered the implementation of the 2025
Policy in FY26 in light of workforce remuneration.
124
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Corporate Governance
Codeconsiderations
We are fully compliant with the UK Corporate Governance Code 2018. When reviewing the Policy for Executive Directors
anddetermining the approach to pay, in line with the Code, the Committee gives consideration to the following:
Clarity Code provision: remuneration
arrangements should be transparent
andpromote effective engagement
withshareholders and the workforce.
Engaging with stakeholders effectively, in a timely,
transparent, and relevant manner is important for
theCompany. Further details on how we engage
withstakeholders can be found on page 122.
The purpose, strategic alignment, and structure of
eachelement of pay is provided in the Policy and
easilyaccessible on our Company website.
Simplicity Code provision: remuneration structures
should avoid complexity and their rationale
and operation should be easy to understand.
Simplicity is one of our remuneration principles and
guides the design of our remuneration structures.
Remuneration arrangements in place for Executive
Directors are not complex: executives are eligible for an
annual bonus and a performance share award under our
Long Term Incentive Plan, the metrics of which are aligned
to the Company’s strategy. Salaries are reviewed annually
across the whole workforce and benefits including pension
provision are provided in line with local market norms. This
Report provides open and transparent disclosure of executive
remuneration for our workforce and our shareholders.
Risk Code provision: remuneration arrangements
should ensure reputational and other risks
from excessive rewards, and behavioural
risks that can arise fromtarget-based
incentive plans are identified and mitigated.
There is an appropriate mix of fixed and variable pay
andfinancial and non-financial measures and goals in
ourremuneration plans. There are mechanisms in place
toensure alignment with long-term shareholder interests
andthe ongoing performance of the business: one third of
annual bonus is deferred into Sage shares (reducing to 15%
of any bonus earned, once a Director’s enhanced shareholding
guideline is met), a holding period of two years is applicable
to performance share awards, and Executive Directors are
required to build up and maintain a significant holding of
Sage shares both whilst an Executive Director (500% of
salary for the CEO and350% of salary for the CFO) and for
atwo-year period after stepping down from that position
(100% of their “in-employment” guideline for two years
after stepping down as a Director).
The Committee is able to exercise discretion over
theformulaic outcomes of the bonus and performance
share awards to ensure outturns reflect the performance
ofthe Executive Directors and the business.
Malus and clawback provisions are applicable to these
plans in the event of a trigger event.
Predictability Code provision: the range of possible
values of rewards to individual Directors
and any other limits or discretions should
be identified and explained at the time
ofapproving the Policy.
Incentive opportunities are capped with clearly defined
payout schedules, deferral requirements, andholding
periods. Additionally, the Committee is able to exercise
discretion over theformulaic outcomes of the bonus and
performance share awards to ensure outturns reflect the
performance ofthe Executive Directors and the business.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
125
Proportionality Code provision: the link between individual
awards, the delivery of strategy,and the
long-term performance of the Company
should be clear. Outcomes should not
reward poor performance.
Executive Directors’ total remuneration package is
designed to ensure that remuneration increases or
decreases in line with business performance and aligns
theinterests of Executive Directors and shareholders,
specifically with the annual bonus and performance
shareawards rewarding over the short and long term.
Stretching targets over an annual (applicable to annual
bonus) and three-year performance period (applicable
toperformance share awards) are approved by the
Committee and assessed at the end of the performance
period, taking into account the wider business performance
and the internal and external context. The Committee has
overriding discretion over the formulaic outcomes of the
bonus and performance share awards to ensure outturns
reflect performance of Executive Directors, the business,
and the shareholder experience, ensuring that poor
performance is not rewarded.
Alignment
toculture
Code provision: incentive schemes
should drive behaviours consistent with
the Company purpose, values, and strategy.
Incentive schemes are aligned to Sage’s culture. The
bonusplan is split between Company performance
andachievement of strategic goals, which incorporate
non-financial metrics such as employee engagement,
leadership development, inclusion, talent development,
and the community. The Company performance measures
are central to the strategic progression of Sage and the
strategic goal assessments are completed taking into
account outputs and how they have been delivered in
respect of the Company’s Values and Behaviours.
Performance share award measures align to the Company’s
strategic priorities in addition to the wider shareholder
experience through TSR. The ESG measures first introduced
into performance share awards in 2022 and updated for
2026 will help contribute to the achievement of the
Sustainability and Society strategy. Full details of the
proposed measures canbe found on pages 145 and 146.
This Report complies with the requirements of the Large and Medium-sized Companies and Groups (Accounts and Reports)
Regulations 2008 as amended in 2013, the provisions of the UK Corporate Governance Code 2018, the Companies (Miscellaneous
Reporting) Regulations 2018, the Companies (Directors’ Remuneration Policy and Directors’ Remuneration Report) Regulations
2019, and the Listing Rules.
Directors’ Remuneration Report continued
126
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Remuneration Policy 2025
The current Policy was approved by our shareholders at the 2025 AGM and can be found in full in the 2024 Annual Report, or can
be downloaded from www.sage.com/investors.
The table below sets out a summary of key elements of the Policy that shareholders approved at the 2025 AGM on 6 February 2025.
Base salary
Supports the recruitment
andretention of Executive
Directors from a global
talent market of the calibre
required to deliver the
Groups strategy.
Rewards executives for the
performance of their role.
Set at a level that allows
fully flexible operation
ofour variable pay plans.
Operation
Normally reviewed annually, with any increases applied from January.
When determining base salary levels, consideration is given to factors including the following:
Pay increases for otheremployees acrosstheGroup;
The individual’s skills andresponsibilities;
Pay at companies of asimilar size and international scope to Sage, in particular those
within the FTSE 1150 (excluding financial services companies); and
Corporate and individual performance.
Maximum opportunity
Ordinarily, salary increases will be in line with increases awarded to other employees in major
operating businesses of the Group. However, increases may be made above this level at the
Remuneration Committee’s discretion to take account of individual circumstances such as:
Increase in scope and responsibility;
The individual’s development and performance in role (e.g.fora new appointment where
base salary may be increased over time rather than set directly at the level of the previous
incumbent or market level); and
Alignment to market level.
Accordingly, no monetary maximum has been set.
Performance measures
None, although overall performance of the individual is considered by the Remuneration
Committee when setting and reviewing salaries annually.
Pension
Provides a competitive
post-retirement benefit,
inaway that manages the
overall cost to the Company.
Operation
Defined contribution plan (with Company contributions set as a percentage of base salary).
An individual may elect to receive some or all oftheir pension contribution as a cash allowance.
Maximum opportunity
The Company contribution rate for Executive Directors isaligned with the rate available to
the majority of the workforce (currently 10% of salary).
Performance measures
None.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
127
Benefits
Provide a competitive and
cost-effective benefits
package to executives to
assist them to carry out
theirduties effectively.
Operation
The Group provides a rangeofbenefits which may include a car benefit (or cash equivalent),
private medical insurance, permanent health insurance, life assurance, and financial advice.
Additional benefits may alsobe provided in certain circumstances which may include relocation
expenses, housing allowance, school fees, tax return support, and tax equalisation payments.
Business expenses and associated tax thereon mayalso be reimbursed.
Other benefits may be offered if considered appropriate andreasonable by the
Remuneration Committee.
Maximum opportunity
Set at a level which the Remuneration Committee considers:
Appropriately positioned against comparable roles in companies of a similar size and
complexity in the relevant market; and
Provides a sufficient level of benefit based on the role and individual circumstances, such
as relocation.
As the costs of providing benefits will depend on theDirector’s individual circumstances,
the Remuneration Committee has not set a monetary maximum.
Performance measures
None.
Annual bonus
Rewards and incentivises
theachievement of
financial and strategic
targets over theyear.
An element of compulsory
deferral, provides a link to
the creation of sustainable
long-term value.
Operation
Performance measures, weightings, and targets areset and payout levels aredetermined by
the Remuneration Committee based on performance against those targets. The Remuneration
Committee may, in appropriate circumstances, override theformulaic outcome and amend
the bonus payout should this not, in the viewofthe Remuneration Committee, reflect
overall business performance or individual contribution.
The default arrangement is that a minimum of one third of any annual bonus earned by
Executive Directors is delivered in deferred share awards with the remainder delivered
incash. The deferral requirement reducesto 15% of any annualbonus earned by Executive
Directors once their enhanced shareholding guideline, as outlined within the shareholding
guideline section of this table, is met.The Committee has discretion to defer bonus in cash
if dealing restrictions prevent share awards being granted. The deferral period will usually
be a minimum ofthree years.
Maximum opportunity
175% of salary.
Up to 50% of the bonus can bepaid for delivering a targetlevel of performance.
Performance measures
At least 70% of the bonus willbe determined by measure(s) of Group financialperformance.
No more than 30% of the bonus will be based on pre-determined financial, strategic, ESG,
oroperational measures appropriate to the individual Director.
The measures that will apply for the financial year 2026 are described in the Directors’
Annual Remuneration Report.
Directors’ Remuneration Report continued
128
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Performance share
awards (PSA)
Motivate and reward the
achievement of long-term
business goals. Support
thecreation of shareholder
value through the delivery of
strong market performance
aligned with the long-term
business strategy. Support
achievement of our strategy.
Operation
PSAswill be granted under theterms of The Sage Groupplc. Long Term Incentive Plan (LTIP).
Awards vest dependent uponthe achievement of performance conditions measured over
aperiod usually of at least three years. Following the end of the performance period, the
performance conditions will be assessed and the percentage of awardsthat will vest will
bedetermined.
The Remuneration Committee may decide that the shares inrespect of which an award vests
will be subject to an additional holding period. Aholding period will normally last for two
years, unless the Remuneration Committee determines otherwise.
The Remuneration Committee has discretion to decide whether and to what extent the
performance conditions have been met and, in appropriate circumstances, to override the
formulaic outcome, taking into account such factors as the performance of the Group, the
experience of the stakeholders and windfall gains. If an event occurs that causes the Remuneration
Committee to consider that anamended or substituted performance condition would be more
appropriate and not materially less difficult to satisfy, the Remuneration Committee may
amend orsubstitute any performancecondition.
Maximum opportunity
Awards vest on the following basis:
Threshold performance: 20% of the maximum sharesawarded;
Exceptional performance: 100% of the shares awarded; and
The vesting schedule related to the levels of performance between threshold and
exceptional, including whether or not this will include interim performance levels,
willbedetermined by the Remuneration Committee on an annual basis and disclosed
inthe relevant Directors’ Annual Remuneration Report forthat year.
Overall individual limit of400% of base salary in respect of a financial year. Implementation
for FY26 is outlined on page 120 of this Report.
Performance measures
Vesting will be subject to performance conditions asdetermined by the Remuneration
Committee onan annual basis.
The performance conditions will initially be underlying EPS, relative TSR, and ESG, although
the Remuneration Committee will retain discretion to include additional or alternative
performance measures which are aligned to the corporate strategy.
At its discretion, the Remuneration Committee mayelect to add additional underpin
performance conditions.
Details of the targets that willapply for awards grantedin 2026 are set out inthe Directors’
Annual Remuneration Report.
All-employee share plans
Provide an opportunity for
Directors (as well as the
general workforce) to
voluntarily invest in
theCompany.
Operation
UK-based Executive Directors are entitled to participate inan HMRC-approved all-employee
plan, the Save and Share Plan. Under this plan, they can make monthly savings over a period
permitted by HMRC, which is currently three years, linked to the grant of an option over Sage
shares. The option price can be at a discount set by HMRC; currently this is a maximum of 20%
of the market value of shares on grant. Options may be adjusted to reflect the impact of any
variation of share capital.
Overseas-based Executive Directors are entitled to participate in any similar all-employee
scheme operated by Sage in theirjurisdiction.
Maximum opportunity
UK participation limits are those set by HMRC from timeto time. Currently this is£500 per
month (or foreign currency equivalent). Limits for participants in overseas schemes are
determined in line with any local legislation.
Performance measures
None.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
129
Chair and Non-executive
Director fees
Provide an appropriate
rewardto attract and retain
high-calibre individuals.
Non-executive Directors
donot participate in any
incentive scheme.
Operation
Fees are reviewed periodically. The fee structureis as follows:
The Chair is paid a single, consolidated fee;
The Non-executive Directors are paid a basic fee, plus fees for additional responsibilities
or time commitments such as chairing (and, where appropriate, membership) of Board
Committees and tothe Senior Independent Director; and
Fees are currently paid in cash, but the Company may choose to provide some of the fees
in shares.
Additional travel allowance payments may be made to the Chair and Non-executive Directors
for time spent travelling internationally onCompany business, for example to attend a Board
meeting. Non-executive Directors may be eligible for benefits such as company car, use of
secretarial support, healthcare, or other benefits that may be appropriate, including where
travel to the Company’s registered office is recognised as a taxable benefit, in which case
aNon-executive Director may receive the grossed-up costsof travel as a benefit.
Maximum opportunity
Set at a level which:
Reflects the commitment and contribution that is expected from the Chair and
Non-executive Directors; and
Is appropriately positioned against comparable roles incompanies of a similar size,
complexity, and international scope to Sage, in particular those within the FTSE 1150
(excluding financial services companies).
Overall fees paid to Directors will remain within the limit stated in our articles of
association, currently £1.75m.Actual fee levels aredisclosed in the Directors’Annual
Remuneration Report for therelevant financial year.
Performance measures
None.
Shareholding guideline
Aligns the interests of
Executive Directors and
shareholders, and
encourages a focus on
long-term performance.
Operation
Whilst in employment, Executive Directors are expected to build up a shareholding worth 500%
of salary in respect of the CEO and 350% of salary in respect of other Executive Directors over
five years from the Director becoming subject tothe guideline. The Remuneration Committee
will review progress towards the guideline on an annual basis and has the discretion to adjust
the guideline in what it feels are appropriate circumstances.
Executive Directors are also expected to remain compliant with this guideline or, if lower,
their actual shareholding at leaving for two years post-cessation of employment. Shares
acquired by an Executive Director in their personal capacity at any time, or shares released
to anExecutive Director prior to11 September 2019, are exempt from this guideline. The
Committee retains discretion to amend or waive this guideline if it is not considered
appropriate in thespecific circumstances.
Notes:
Annual bonus and PSA performance measures and targets are selected each year so as to align with key financial and operational objectives.
Awards granted under the Deferred Bonus Plan and as a PSA may:
a. Be made in the form of conditional awards or nil-cost options and may be settled in cash on vesting;
b. Incorporate the right to receive an amount (in cash or shares) equal to the dividends which would have been paid or payable on the shares that vest in the
period up to vesting/release (this amount may be calculated assuming the dividends were reinvested in the Company’s shares on a cumulative basis); and
c. Be adjusted in the event of any variation of the Company’s share capital, demerger, delisting, special dividend, rights issue, or other event which may, in
the opinion of the Remuneration Committee, affect the current or future value of the Company’s shares, or as a result of a participant moving from one
jurisdiction to another or becomes tax resident in a different jurisdiction, and, as a result, there may be adverse legal, regulatory, tax, or administrative
consequences for the participant and/or a member of the Group in connection with an award.
Directors’ Remuneration Report continued
130
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Provisions to withhold (malus) or recover (clawback) sums paid under the annual bonus and PSA in the event of material
negative circumstances, such as a material misstatement in the Company’s audited results, serious reputational damage
orsignificant financial loss to the Company (as a result of the participant’s conduct), an error in assessing the performance
metrics relating to the award, or the participant’s gross misconduct are incorporated into the terms of the PSA, the annual
bonus, and the Deferred Bonus Plan. These provisions may apply up to three years from the release date of a PSA or three years
from the date a cash bonus is paid or a deferred share award is granted. Details of the proposed implementation of those
provisions in the forthcoming year are set out in the Directors’ Annual Remuneration Report.
All Directors submit themselves for re-election annually.
The Remuneration Committee intends to honour any commitments entered into with current or former Directors on their
original terms, including outstanding incentive awards, which have been disclosed in previous remuneration reports and,
where relevant, are consistent with a previous Policy approved by shareholders. Any such payments to former Directors will
beset out in the Remuneration Report as and when they occur.
The Remuneration Committee reserves the right to make any remuneration payments and payments for loss of office
(including exercising any discretions available to it in connection with such payments) notwithstanding that they are not
inline with the Policy set out above, where the terms of the payment were agreed (i) before the Policy set out above came
intoeffect, provided that the terms of the payment were consistent with the shareholder-approved Remuneration Policy in
force at the time they were agreed; or (ii) at a time when the relevant individual was not a Director of the Company and, in the
opinion of the Remuneration Committee, the payment was not in consideration for the individual becoming a Director of the
Company. For these purposes, “payments” includes the Remuneration Committee satisfying awards of variable remuneration
and, in relation to an award over shares, the terms of the payment are “agreed” at the time the award is granted.
The Remuneration Committee may make minor amendments to the Policy (for regulatory, exchange control, tax, or administrative
purposes or to take account of a change in legislation) without obtaining shareholder approval for that amendment.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
131
Directors’ Remuneration Report continued
Directors’ Annual
Remuneration Report
Purpose of this section:
Provides remuneration disclosures for Executive and Non-executive Directors.
Details financial measures for the annual bonus plan and performance share awards.
Illustrates Company performance and how this compares with the pay of Executive Directors.
Outlines implementation of the 2025 Policy for Executive and Non-executive Directors for 2026.
Single figure for total remuneration (audited information)
The following table sets out the single figure for total remuneration for Executive Directors for the financial years ended
30 September 2025 and 2024.
(a) Salary/fees
7
(b) Benefits
8
(c) Bonus
9
(d) PSP awards
10
(e) Pension
11
(f) Other
Total fixed
remuneration
12
Total variable
remuneration
13
Total
14
2025
£’000
2024
£’000
2025
£’000
2024
(restated)
£’000
2025
£’000
2024
£’000
2025
£’000
2024
(restated)
£’000
2025
£’000
2024
£’000
2025
£’000
2024
£’000
2025
£’000
2024
(restated)
£’000
2025
£’000
2024
(restated)
£’000
2025
£’000
2024
(restated)
£’000
Executive Directors
S Hare 1,029 904 43 43 881 885 2,506 3,394 103 90 1,175 1,037 3,387 4,279 4,562 5,316
J Howell 665 599 7 7 592 626 1,546 1,863 57 52 729 658 2,138 2,489 2,867 3,147
Non-executive Directors
A Duff 454 415 454 415 454 415
S Anand
1
27 73 4 16 31 89 31 89
J Bates 90 73 90 73 90 73
J Bewes 107 96 107 96 107 96
M Chan Jones
2
80 73 16 16 96 89 96 89
A Court
3
120 99 120 99 120 99
R Donnelly
4
103 83 103 83 103 83
D Hall
5
22 22 22
D Harding 86 73 86 73 86 73
L Mitchell-Keller
6
52 8 60 60
Notes:
1. Sangeeta Anand stepped down from the Board on 6 February 2025.
2. Maggie Chan Jones joined the Remuneration Committee on 1 August 2025.
3. Annette Court was appointed as Senior Independent Director on 1 January 2024 and stepped down as Chair of the Remuneration Committee on 30 April 2024.
4. Roisin Donnelly was appointed as Chair of the Remuneration Committee on 1 May 2024.
5. Drummond Hall retired on 31 December 2023.
6. Lori Mitchell-Keller was appointed as a Non-executive Director on 7 February 2025.
7. Details of salary progression since 2022 for the current Executive Directors are summarised in the “Statement of implementation of Remuneration
Policyinthe following financial year” on page 144 of this Report. Following a review of Non-executive Director fees, the Chair of the Board fee, the
basicNon-executive Director fee, and the Senior Independent Director, additional fees were increased with effect from 1 January 2025. Committee
membership fees for the Audit and Risk Committee, Remuneration Committee, and Nomination Committee were also introduced with effect from
1 January2025. Further details are provided on page 151 of the 2024 Annual Report and Accounts.
8. Benefits provided to the Executive Directors included: car benefits or cash equivalent (Steve Hare only), private medical insurance, permanent health
insurance, life assurance, financial advice, and, where deemed to be a taxable benefit, the grossed-up costs of travel, accommodation, and subsistence
forthe Directors and their partners on Sage-related business if required. Benefits exclude items subject to tax where they are in the nature of business
expenses. Sangeeta Anand, Maggie Chan Jones, and Lori Mitchell-Keller, who are based in the US, each received a £4,000 travel allowance fee for their
attendance at each Board meeting, which required travel from the US (total of 4 meetings), commensurate to the travel time required for attendance
inperson. No tax support was provided to any of the Non-executive Directors in either FY24 or FY25 and the FY24 benefits figure for Maggie Chan Jones
hasbeen restated accordingly.
9. Further information about how the level of FY25 bonus award was determined is provided in the additional disclosures below.
10. The 2025 PSP value for Steve Hare and Jonathan Howell is based on the PSP award granted in financial year 2023, which is due to vest in December 2025.
Theperformance conditions applicable to the awards are outlined on pages 135 to 136 of this Report. The value is based on the number of shares vesting
under the 2023 PSP award multiplied by the average price of a Sage share between 1 July and 30 September 2025, which was £11.512, plus dividend
equivalents accrued. For Steve Hare, £739,282 of the value is attributable to movement in the share price between grant and vesting, and for Jonathan
Howell, £456,212 of the value is attributable to movement in the share price between grant and vesting. No discretion has been exercised by the Committee.
Further detail is set out below in the notes to the table. The values of Steve Hare’s and Jonathan Howell’s 2022 PSPs for 2024 have been restated. The change
in value is as a result of changes in the share price reported in 2024 in line with the methodology set out in the 2013 Reporting Regulations (£10.323) and the
share price actually achieved at vesting (£13.145).
11. Pension emoluments for Steve Hare were equal to 10% of base salary and for Jonathan Howell were equal to 10% of base salary (less a deduction for Employer
National Insurance Contributions). Both elected to receive them as a cash allowance. Maximum pension contribution levels for the wider workforce in the
UK are 10% of salary, subject to contributions from the colleagues themselves.
12. Total fixed remuneration is inclusive of salary/fees, benefits, and pension.
13. Total variable remuneration is inclusive of bonus and PSP awards.
14. Total remuneration for Directors in 2025 was £8,576,000 compared with £9,502,000 in 2024 (updated from the 2024 DirectorsRemuneration Report).
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Additional disclosures for single figure for total remuneration table (audited information)
Annual bonus 2025
The bonus targets for FY25 were set with reference to the strategy for FY25, in particular the achievement of total revenue
growth and improving the customer experience, taking into account the Company’s annual budget and historical performance
in determining the payout curve.
Bonus measure % weighting
Threshold
performance
Target
performance
Stretch
performance
Actual
performance
(atbudget
foreigncurrency
exchange rates)
% of maximum bonus
payable
Total revenue growth 70% 9.5% (21% of
bonuspayable)
10.1% (35% of
bonus payable)
10.9% (70% of
bonus payable)
9.8% 28.0%
Customer experience
scorecard
10% The assessment of the customer experience scorecard is set
outbelowthis table (between 0% and 10% of bonus payable)
6.9%
Strategic measures 20% The assessment of strategic measures is set out below
thistable(between 0% and 20% of bonus payable)
Steve Hare (CEO): 14.0%
of maximum
Jonathan Howell (CFO):
16.0% of maximum
Total Steve Hare:
48.9% of maximum
bonus (85.6% of salary)
Jonathan Howell:
50.9% of maximum
bonus (89.1% of salary)
Notes:
Payment of a bonus for total revenue growth was subject to the achievement of an underpin condition of Group UOP margin. Group UOP margin was 24.1%,
which exceeded the underpin target of 19.5%.
Total revenue growth and UOP margin are defined on page 261. Actuals have been retranslated at budgeted foreign currency exchange rates consistent with
the basis on which the targets were set. The Committee considered the movement of foreign currency exchange rates over the year, and determined that the
effect was immaterial and that the use of like-for-like exchange rates was appropriate.
As the Executive Directors’ shareholding exceeds their respective shareholding guidelines of 500% for the CEO and 350% for the CFO, the bonus deferral
requirement is 15% of the bonus earned deferred into Sage shares for three years.
The Committee determined, after careful consideration of business performance and the interests of Sage’s stakeholders
such as shareholders, customers, and colleagues, that the calculated outcome was appropriate. Consequently, 48.9% and
50.9% ofthe maximum bonus will be awarded to the CEO and CFO, respectively.
Customer experience (10% weighting)
Customer experience was measured in the FY25 annual bonus through Sales and Service tNPS and renewal rate byvalue (RRbV).
 Measure  Performance commentary
1
tNPS is a lead indicator of customer experience
and gives immediate insight to a customer’s
experience following a specific customer
touchpoint. tNPS is measured across the
Company to understand customers’ feedback
and generate improvement opportunities.
Throughout FY25, tNPS remained a strategic focus across
the business, resulting in year-on-year improvements across
all business units. This was driven by sustained efforts to
enhance customer access, first contact resolution, and
speed to resolution, particularly within the medium segment.
Additionally, ongoing technology optimisation enabled
customers to access support more efficiently (e.g. via chat
and knowledge materials).
2
Renewal rate by value demonstrates how Sage
grows value within its current customer portfolio
and is an important measure of the strength of
our existing customer base. 100% and above
shows an increase in customer cohort compared
to the prior year.
As a strategic KPI, renewal rate by value is an important measure
of the strength of our existing customer base and demonstrates
the efficacy of our in-life strategies. Renewal rate by value of
101.4% for FY25 reflects strong retention rates and a good level
of sales to existing customers.
In consideration of these factors, the Committee determined that a bonus of 6.9% of the maximum 10% for this element was an
appropriate award.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
133
Directors’ Remuneration Report continued
Executive Directors’ strategic goals (20% weighting)
Executive Directors’ strategic goals were set by the Committee at the beginning of the financial year, consistent with the
keydeliverables within the annual budget. Targets for strategic goals are considered to be commercially sensitive and are
notdisclosed. However, details of performance achievements that were taken into account by the Committee in coming to
itsassessment of this measure are set out below.
Steve Hare, CEO
Steve Hare was set a range of highly stretching strategic goals linked to the execution of the 2025 budget and long-term strategy
plan. These were:
Prepare a refreshed strategy to outperform competitors in the small business segment and demonstrate early execution
progress (10% weighting);
Scale Sage efficiently (20% weighting);
Instil a high-performance culture (25% weighting);
Deliver on the promise of the Sage Platform and Copilot (25% weighting); and
Influence the change agenda (20% weighting).
Personal strategic objectives
The Committee took into account the following performance against those goals:
Prepare refreshed strategy to outperform competitors in the small
business segment and demonstrate early execution progress
Refreshed cross-functional strategies implemented in the small business
segment to accelerate growth. Sage Copilot made available to Sage
Accounting and Sage 50 customers intheUK. Improvements made to brand
perception among UK accountants. Keycampaigns and events have re-
established Sageas a leading and trusted provider in this part of the market.
Key partnerships have been signed with banks and Fintechs, as well as the
EnglishFootball League sponsorship. Overall, the objective was exceeded.
Scale Sage efficiently
Positive progression on operating margin of 23.9% in FY25, with revenue
growth in line with market expectations. Further acceleration needed to achieve
our scaling ambition underpinned by the Rule of 40. Therefore, this objective was
partially met.
Instil a high-performance culture: develop talent, create clarity,
anddrive high performance at all levels
Processes implemented to increase clarity and accountability reflecting
strategic objectives and embedding use of key results (OKRs). Location
strategy implemented increasing the proportion of the workforce based in
flagship and hub locations. Robust succession plans in placefor all ELT roles
and a talented internal successor, Jacqui Cartin, announced as CFO. Overall,
this objective was met.
Deliver on the promise of the Sage Platform and Copilot
Significant progress made towards creating the world’s most trusted network
with the Sage Platform strategy designed and communicated. Sage Copilot
available across key products, including Sage Accounting, Sage Active, Sage
for Accountants, Sage 50, and Sage Intacct. Embedded services growth
exceeded the stretching targets set. Accounts Payable (AP) automation
platform adoption accelerated. Overall, theobjective was met.
Influence the change agenda: become a thought leader and influencer
on the digitalisation and AI agenda in our key geographies
Sage is making a substantial impact through media, policy, and industry
engagement. The CEO is positioned as a leading voice on Sage’s AI strategy
and, throughout the year, had frequent engagement with UK and European
government officials, driving the AI agenda for small and mid-sized businesses
and accountants, including through digital policy, and e-invoicing initiatives.
The objective was exceeded.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
The Committee maintains a robust pay-for-performance ethos, supported by highly stretching budget and target ranges
relative to bonus opportunity. The Committee considers the formulaic calculation in the context of an expectation of high
performance, to ensure strong alignment with shareholder experience and long-term value creation. This approach is
consistent with our track record of setting highly stretching targets, ensuring incentive outcomes are proportionate, and
reflects our culture of continually raising the bar on performance expectations of executives. In consideration of these
factors and the overall performance of the business, the Committee determined that a bonus of 14.0% of the maximum
20%forthis element was an appropriate award.
Jonathan Howell, CFO
Jonathan Howell was set a range of strategic goals linked to the execution of the 2025 budget and long-term strategy plan.
These were:
Scalable and efficient financial operations (25% weighting);
Enhance shareholder value (25% weighting);
Robust financial fundamentals (25% weighting); and
A diverse team of empowered finance professionals (25% weighting).
Personal strategic objectives
The Committee took into account the following performance against those goals:
Scalable and efficient financial operations
Efficient delivery of year-end and half-year reporting processes. Maintained
accurate and timely forecasting, enabling agile decision makingand cost
discipline. Successful transition of the Company’s auditor toKPMG. Progress
madein driving efficiencies within Treasury. Overall, theobjective was exceeded.
Enhance shareholder value
Maintained high-quality communication with shareholders throughout the
year. Strong engagement with investors and analysts, including six investor
roadshows across the US and UK. The proportion of US shareholders was broadly
maintained at around 40%. Completion of £600m share buyback during FY25.
Therefore, this objective was exceeded.
 Robust financial fundamentals
Achieved FY25 revenue growth in line with market expectations, with an
operating margin of 23.9%, demonstrating effective cost management.
Maintained a strong balance sheet including funding, liquidity, and leverage,
with cash conversion over 100%. Credit rating of BBB+ maintained. On
balance, the objective was partially met.
A diverse team of empowered finance professionals
Successfully led the Finance function, driving accountability and execution
across the team. High-quality succession pipeline for key roles in place. High
level of internal vacancy fill rate, with talent developed through Early Careers
and training programmes. eSAT in the Finance function of 78 is ahead of the
Company average. The objective was exceeded.
Overall, under the CFO’s strong leadership, Sage delivered another year of good performance, with strategic focus driving
strong, sustainable growth and margin expansion. Disciplined capital allocation continues to support investment and
shareholder returns. In consideration of these factors and the overall performance of the business, the Committee
determined that a bonus of 16.0% of the maximum 20% for this element was an appropriate award.
PSP awards
Awards granted under the PSP to Steve Hare and Jonathan Howell in December 2022 vest depending on performance against
six measures, measured over three years, from 1 October 2022 to 30 September 2025:
50% Sage Business Cloud penetration (with underpins for ROCE, absolute organic revenue growth, and cloud native penetration).
30% relative TSR performance against the FTSE 100 (excluding financial services and extracting companies).
20% ESG (7.5% percentage reduction in Scope 1, 2, and 3 carbon emissions; 5% number of Sage products that have carbon
accounting functionality; 3.75% DEI—inclusion score; and 3.75% DEI—gender diversity).
For each measure, three levels of performance are defined below: threshold, stretch, and exceptional.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
135
Directors’ Remuneration Report continued
Measure
Between threshold (20% vests)
andstretch (80% vests)
Between stretch (80% vests) andexceptional
(100% vests)
Sage Business Cloud Penetration Between 85.0% and 89.0% (with
ROCE of12%, absolute organic
revenue growth>0%, and cloud
native penetrationof 30%)
Between 89.0% and 92.0% (or above) (withROCE
of 12%, absolute organic revenue growth >0%,
and cloud native penetration of 30%)
Relative TSR Between median and upper quartile Between upper quartile and upper decile (or above)
ESG—percentage reduction in Scope 1, 2,
and3carbonemissions between baseline
year FY22 and FY25
Between 6.9% and 13.8% Between 13.8% and 20.7% (or above)
ESGnumber of Sage products that
havecarbon accounting functionality
attheend of FY25
Between 3 and 6 Between 6 and 8 (or above)
ESG—inclusion score in Q1/March 2025
Employee Engagement Survey
Between 82 and 84 Between 84 and 86 (or above)
ESG—percentage of leadership teams in
thetop four levels of Sage meeting the
genderdiversity target of no more than
60%ofany one gender at the end of FY25
Between 50% and 65% Between 65% and 80% (or above)
The calculated vesting outcome of the award is detailed below.
Measure Achieved Vesting
Sage Business Cloud Penetration 89.7% 42.3%
Relative TSR 80th percentile 26.0%
ESG
1
—percentage reduction in Scope 1, 2, and 3 carbon emissions between baseline year FY22
and FY25
2
18.25% 7.0%
ESG
1
—number of Sage products that have carbon accounting functionality at the end of FY25
3
64.0%
ESG
1
—inclusion score in Q1/March 2025 Employee Engagement Survey 79 0.0%
ESG
1
—percentage of leadership teamsinthetop four levels of Sage meeting the gender
diversity target of no more than 60% of any one gender at the end of FY25
40% 0.0%
Total 79.3%
Notes:
Full details of the FY23 PSP performance measures and targets, including baselines were disclosed on pages 175 to 176 of the 2022 Annual Report and Accounts.
Bureau Veritas UK have conducted an independent third-party limited assurance of the ESG measures reported in accordance with the International
Standard on Assurance Engagements (ISAE) 3000 Revised.
1. ESG measures have been accounted and reported in line with the Sage Basis of Reporting document 2025 as outlined on pages 89 to 113 of the Non-Financial
Statement 2025.
2. The reduction in scope 1, 2, and 3 carbon emissions is related to market-based emissions.
3. Six products with carbon accounting functionality: SBCA UK, Sage 50 UK, Sage Platform, Sage Intacct UK, Sage for Accountants, and Suites for Small Business.
Over the performance period, the ROCE was 25.3% (compared with the underpin of 12%), absolute organic revenue growth
was31.4% (compared with the underpin of positive growth), and cloud native penetration was 37.8% (compared with the
underpin of 30%), meaning that the underpin conditions were achieved.
The Committee determined, after careful consideration of business performance and the interests of Sage’s stakeholders
such as shareholders, customers, and colleagues, that the calculated outcome was appropriate. Consequently, 79.3% of
thetotal award will vest.
The Committee noted that it had satisfied itself, at the time of grant, that there was no issue of windfall gains in respect of this
award. This conclusion had been reached following analysis of the number of shares granted in previous awards to the CEO.
Consequently, the Committee was satisfied that no further adjustment was required in this respect at the time of vesting.
Awards are scheduled to vest on 2 December 2025, and for both Executive Directors will be subject to a two-year holding
period and released on 2 December 2027.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Protect
the Planet
5%
of award
Tech for
Good
5%
of award
Yes No
Underpins met:
ROCE of 12.0% perannum
TSR percentile ranking:
Below median = 0%
ofaward vests
Median = 6% of awardvests
Upper quartile = 24%
ofaward vests
Upper decile = 30%
ofaward vests
Percentage reduction in
Scope 1, 2, and 3 carbon
emissions:*
Below 8.6% = 0%
ofawardvests
8.6% = 1% of
award vests
17.2% = 4% of
award vests
25.8% = 5%
of awardvests
* Reduction between
FY24 and FY27.
EPS in FY27:
Less than 47.5p = 0%
ofaward vests
47.5p = 12% of awardvests
58.0p = 60% of awardvests
This portion of
theaward does
notvest
1. The context for the PSP measures selected for FY25 was provided on page 121 of the 2024 Annual Report and Accounts.
Performance share awards granted in FY25 (audited information)
Awards were granted under the LTIP on 7 February 2025 for the CEO and CFO at a market value of £13.120 per share in the form
ofconditional share awards. In alignment with our business strategy for FY25, performance conditions for awards granted
inFY25 are:
1
Underlying EPS
60%
of award
TSR
30%
of award
ESG
10%
of award
Vesting is on a straight-line basis between the points. The following key areas are highlighted in relation to the performancemeasures:
60% of the awards being determined by EPS aligns with our growth strategy.
Continued focus on overall Group growth and delivery of shareholder value is achieved by:
Requiring the achievement of a ROCE underpin of 12.0% p.a. The Committee will exclude from the ROCE calculation,
whereappropriate, any write down that arises from an asset that was acquired prior to the appointment of the current
Executive Directors.
10% of the awards being determined by an ESG basket of measures aligns to our Sustainability and Society strategy.
30% of the awards being determined by relative TSR performance provides shareholder alignment.
Awards will vest, subject to satisfaction of those performance conditions, in December 2027. A holding period for the PSAs will
apply for two years from the vesting date. No further performance conditions attach to the awards during the holding period.
Type of award
Maximum
number of
shares
Face value
(£)
1
Face value
(% of salary)
Threshold
vesting
(% of award)
End of performance
period
Steve Hare Performance shares 324,314 4,255,000 400% 20% 30 September 2027
Jonathan Howell Performance shares 156,580 2,054,340 300% 20% 30 September 2027
Note:
1. The face value of the PSAs has been calculated using the market value (middle market quotation) of a Sage share on 29 November 2024 (the last trading day prior
to the grant for all eligible colleagues) of £13.120.
Access to carbon
accounting functionality
viaSage suites:*
Enabling access to carbon
accounting functionality
via Sage for Sage Active
suite in France = 1%
ofaward vests
Enabling access to carbon
accounting functionality
via Sagefor Sage Active
suite in France, Spain, and
Germany = 4% of award vests
Enabling access to carbon
accounting functionality
via Sage for Sage Active
suite in France, Spain,
andGermany, and Sage
Distribution and
Manufacturing
Operations(SDMO)
suite = 5% ofaward vests
* Performance assessed
atthe endof FY27.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
137
Directors’ Remuneration Report continued
39%
of eligible colleagues participated in an
all-employee share plan (Save and Share or
theColleague Share Purchase Plan) in FY25
£7.6m
value delivered to colleagues through share
price appreciation from the Save and Share
maturity and Colleague Share Purchase Plan
purchases in FY25
3.85%
FY25 budgeted salary increase in UK
79%
of colleagues received a base salary increase
in2025 as part of the annual reward review
An Employee Assistance Programme is available
toallcolleagues
Remuneration for
thewiderworkforce
In setting Executive Director remuneration, the Committee
places strong emphasis on understanding and aligning with
theGroup’s broader approach to pay. Remuneration policies
and practices for the wider workforce are reviewed by the
Committee twice annuallyonce in February following the
annual reward review, and again in July, as part of the
Committee’songoing oversight.
The policies and practices applying to the wider workforce
are broadly consistent with those applying to Executive
Directors. A key distinction is the greater emphasis on
long-term performance and value creation for Executive
Directors, with a significant portion of their remuneration
delivered in Sage shares and subject to additional holding
and post-employment shareholding requirements. The
following table outlines how our remuneration approach for
the wider workforce compares withthat of Executive Directors.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Base salary
Approach for colleagues
Base salary reflects colleagues’ contribution to Sage and their value relative to market.
It is normally reviewed annually, taking into account acolleague’s performance,
contribution, and alignment tothe external market. Anyother factors, such as
gender, race, orsexual orientation, do not impact acolleague’s base pay.
Each role has a market-informed pay range, and colleagues can expect to progress
through the pay range as their contribution increases.
Pay is managed for all colleagues in alignment with local gender pay gap reporting
requirements. Additionally, we are a UK Living Wage Foundation employer.
Annual bonus
Approach for colleagues
Our annual bonus rewards colleagues for their performance and contribution
tocompany success, with reward differentiated to reflect performance levels.
It is calculated based on a percentage of base salary for achievement of goals
which takeinto account a mixture of Company and personal performance. The
percentage of basesalary and split between Company andpersonal performance
varies by seniority (more junior colleagues have a higher weighting of personal
performance as itmore accurately reflects their span of control). Payments are
made on an annual basis.
77% of colleagues participate in Sage’s annual bonus plan (withthe remaining
colleagues eligible for sales incentives).
Pension and benefits
Approach for colleagues
To ensure that every colleague, no matter where they are based, hasaccess to
consistent, meaningful support, we have a number ofglobally available benefits:
Employee Assistance Programme (EAP): Confidential support forwork, family,
and personal issues, including coaching and counselling for colleagues and
theirfamilies.
Calm: Access for colleagues and their family members to a mental wellness app.
Cleo: Access to expert guidance and personalised support for colleagues through
different life stages, such as caring for achild or an ageing family member.
From Babies with Love: Gifts for new parents following the birth or adoption of
achild on their return to work from parental leave.
Additional benefits are aligned to local market requirements to remain market
competitive. The most prevalent benefits available are annual leave, healthcare,
retirement benefits, and voluntary and lifestyle benefits.
Alignment with
ExecutiveDirectors
The same factors are
considered when
determining base
salaryacross all
colleagues inclusive
ofExecutive Directors.
Alignment with
ExecutiveDirectors
The annual bonus
structure andassociated
metrics are consistent
across bonus-eligible
colleagues and
Executive Directors.
Annual bonuses for
Executive Directors are
subject to a deferral
requirement for a
periodofthree years.
Alignment with
ExecutiveDirectors
Executive Directors
areeligible to receive
arange of market-
aligned benefits and
pension in line with
theUK wider workforce.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
139
Directors’ Remuneration Report continued
Sales incentives
Approach for colleagues
Our sales incentives reward colleagues for their performance and contribution
to company success, with reward differentiated to reflect performance levels.
Sales commission is paid for achievement of sales goals, typically on the value
of contracts sold. Payments are typically made on a monthly basis, in line with
market practice.
All-employee share plans
Approach for colleagues
All-employee share plans provide an opportunity for colleagues to become
shareholders in Sageand share in our long-term success. They are available
in most geographies, where it is practicable to invite colleagues to
participate in line with local regulatory requirements.
Participation in all-employee share plans in FY25 was 39% across both the
Save and Share and Colleague Share Purchase Plan (CSPP). £7.6m of value
was delivered to colleagues through share price appreciation from the Save
and Share maturity and CSPP purchases in FY25.
Long-term incentives
Approach for colleagues
Restricted share awards are granted to around 800 colleagues annually
across the organisation, creating value for our stakeholders through
directalignment with our share price.
Additionally, members of our ELT are eligible to receive performance
shareawards, incentivising the delivery of long-term value creation
andalignment with our strategic framework.
Recognition schemes
Approach for colleagues
A non-financial, global peer-to-peer recognition scheme, “Hi-5”, enables
colleagues to recognise their peers for achievements in line withour values.
For Sales colleagues and partners, the Sage Platinum Club recognises top
sales performance.
Alignment with
ExecutiveDirectors
Executive Directors are
noteligible to receive
salesincentives.
Alignment with
ExecutiveDirectors
Executive Directors
are eligible to
participate in the
Saveand Share Plan
onthesame terms as
all other UK-based
colleagues.
Alignment with
ExecutiveDirectors
The same measures and
targetsfor performance
shareawards are applied
toExecutive Directors
astheELT.
Executive Directors
arenot eligible to
receive restricted share
awards (except in a
recruitment scenario).
1
Alignment with
ExecutiveDirectors
All colleagues, including
Executive Directors,
canparticipate in Hi-5,
our non-financial
recognition scheme.
Executive Directors
arenot eligible for
adhocrecognition.
1. As detailed in the recruitment section of the Directors’ Remuneration Policysee pages 134 to 135 of the 2024 Annual Report and Accounts.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Ratio of the pay of the CEO to that of the UK lower quartile, median, and upper quartile colleagues
The table below shows the ratio of the pay of the CEO to that of the UK lower quartile, median, and upper quartile colleagues in
2025, consistent with the Companies (Miscellaneous Reporting) Regulations 2018. As outlined in the Remuneration Committee
Chair’s letter, the treatment of colleagues has provided important context for the Committee’s decisions on executive
remuneration in 2025 and the Committee is consequently satisfied that the median pay ratio for 2025 is consistent with
thepay and progression policies for Sage’s UK employees as a whole.
Year Method
Pay ratio Remuneration values
25th percentile
(lower quartile)
50th percentile
(median)
75th percentile
(upper quartile)
Y25 (25th
percentile)
Y50 (50th
percentile)
Y75 (75th
percentile)
2025 A 106 : 1 71 : 1 47 : 1 Total remuneration £42,995 £64,525 £98,040
Salary only £37,125 £54,749 £65,632
2024 A 108 : 1 73 : 1 48 : 1 Total remuneration £42,631 £63,037 £95,481
Salary only £33,201 £51,500 £76,347
2023 A 101 : 1 68 : 1 46 : 1 Total remuneration £39,536 £58,417 £87,553
Salary only £32,073 £47,669 £57,887
2022 A 65 : 1 43 : 1 29 : 1 Total remuneration £38,056 £57,421 £85,380
Salary only £32,122 £41,945 £48,854
2021 A 70 : 1 46 : 1 31 : 1 Total remuneration £34,807 £53,304 £79,739
Salary only £29,700 £42,103 £79,091
2020 A 55 : 1 36 : 1 23 : 1 Total remuneration £29,865 £45,942 £71,524
Salary only £27,955 £36,116 £56,983
2019 A 95 : 1 62 : 1 38 : 1 Total remuneration £26,463 £40,385 £66,095
Salary only £20,281 £34,184 £51,087
The year-on-year change in the pay ratio is largely driven by variation in business performance-related pay outcomes, such
as the PSP and annual bonus. As the CEO has a larger proportion of his total remuneration linked to business performance
than other colleagues based in the UK, the ratio has decreased compared with last year. This is due to a lower performance
outcome for the FY23 PSP vesting on 2 December 2025, as set out on page 136 of this Report, compared with the FY22 PSP
which vested on 2 December 2024 and is included in the 2024 ratio, and a lower bonus outcome for FY25 compared with the
bonus outcome for FY24.
Notes:
Under method A, colleague data is based on full-time equivalent pay for UK colleagues as at 30 September 2025. Pay for each colleague is calculated in
accordance with the single figure for remuneration. All components of remuneration except long-term incentives are presented on a full-time equivalent
basis by dividing sums by the average working hours divided by full-time equivalent hours for the portion of the year worked. Colleagues who worked no
hours during the year are excluded from the dataset.
Method A has been selected as the basis of the disclosure as it is the best reflection of the underlying colleague data required by the Companies
(Miscellaneous Reporting) Regulations 2018.
Total remuneration comprises salary and benefits. Certain benefits have been omitted from the remuneration of colleagues except the CEO. These
principally comprise sums paid by way of expenses allowance chargeable to UK income tax and not paid through the payroll. Such expenses are typically
irregular and generally immaterial to remuneration and are excluded to enable more meaningful comparison of the ratio of underlying colleague
remuneration over time.
The CEO’s pay is based on the single figure for remuneration set out on page 132 of this Report. Because a large portion of the CEO’s pay is variable, the pay
ratio is heavily dependent on the outcomes of variable pay plans and, in the case of long-term share-based awards, share price movements. Further
information on these outcomes for the CEO in FY25 is set out on pages 133 to 136 of this Report.
Gender and ethnicity pay
We welcome colleagues of all races, genders and ethnicities, building an inclusive workplace where everyone can belong and
thrive.
Our 2025 UK gender pay gap report shows that the median gender pay gap of 6.95% has reduced from 2024 (9.37%), largely due
to focus on ensuring equitable practices during our hiring and promotion processes. The mean gender pay gap of 5.05% has
increased slightly since 2024 (4.81%), due to a higher number of men in senior roles. For the first time, we are also publishing
our Ireland gender pay gap report (for Sage Hibernia Ltd.)—this highlights a median gender pay gap of 5.51% and a mean
gender pay gap of 3.98%.
For the fifth consecutive year, we have voluntarily reported our UK ethnicity pay gap, which shows a median pay gap of -6.73%
(2024: -3.91%) and a mean pay gap of 2.05% (2024: 5.42%).
The 2025 UK and Ireland gender pay gap reports and UK ethnicity pay gap report are available on the Company’s website.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
141
Change in remuneration of Directors compared with colleagues
The table below shows the annual percentage change in total remuneration of Directors with colleagues employed
byTheSage Group plc. who are not also Directors of the Group.
% change 2024/2025 % change 2023/2024 % change 2022/2023 % change 2021/2022 % change 2020/2021
Salary/
fees
1
Taxable
benefits
2
Annual
incentive
3
Salary/
fees
1
Taxable
benefits
2
Annual
incentive
3
Salary/
fees
1
Taxable
benefits
2
Annual
incentive
3
Salary/
fees
1
Taxable
benefits
2
Annual
incentive
3
Salary/
fees
1
Taxable
benefits
2
Annual
incentive
3
Executive Directors
S Hare 13.8% 1.2% (0.5)% 8.5% (33.7)% (10.9)% 3.8% 48.3% (19.7%) 2.3% 3.8% 49.5% 0.5% (65%) 229%
J Howell 11.1% 3.6% (5.3)% 4.8% (11.8)% (9.5)% 3.3% 7.7% (19.4%) 1.4% 36.3% 47.4% 0.5% (6%) 223%
Non-executive Directors
A Duff
4
9.3% –% –% 3.8% –% –% –% –% –% 1,500%
S Anand
5
(62.3)% (75.0)% –% 3.8% 33.3% –% 10.5% 200.0% –% 5.6% 140%
J Bates 23.4% –% –% 3.8% –% –% 10.5% –% –% 5.6% 0%
J Bewes 11.2% –% –% 7.1% –% –% 10.7% –% –% 5.6% 0%
M Chan Jones
6
10.2% 0% –% 24.5% 51.5% –% –% –% –%
A Court
7
21.7% –% –% 9.7% –% –% 10.7% –% –% 5.6% 0%
R Donnelly
8
24.5% –% –% 80.2% –% –% –% –% –%
D Hall
9
–% –% –% (75.0)% –% –% 8.3% –% –% 4.3% 0%
D Harding
10
18.2% –% –% 3.8% –% –% 10.5% –% –% 82.1%
L Mitchell-
Keller
11
–% –% –%
Colleagues of
the Company 10.5% 5.0% 4.8% 7.1% 3.9% 3.7% 4.1% 2.4% 24.4% 4.2% 13.8% (8.7%) 5% 29% 6%
Notes:
The change in the Non-executive Directors’ fees for 2021/2022 and 2022/2023 is due to the increase in the basic Non-executive Director fee, the Audit and
Risk Committee Chair additional fee, and the Remuneration Committee Chair additional fee that took effect from 1 June 2022. Further information can be
found on page 176 of the 2022 Annual Report and Accounts.
The change in the Non-executive Directors’ fees for 2023/2024 is due to the increase in the basic Non-executive Director fee, the Audit and Risk Committee
Chair additional fee, the Remuneration Committee Chair additional fee, and the Chair of the Board’s fee that took effect from 1 January 2024. Further
information can be found on page 158 of the 2023 Annual Report and Accounts.
The change in the Non-executive Directors’ fees for 2024/2025 is due to the increase in basic Non-executive Director fee, the Senior Independent Director
additional fee, and the Chair of the Board’s fee that took effect from 1 January 2025, in addition to the Audit and Risk Committee membership fee,
Remuneration Committee membership fee, and Nomination Committee membership fee, which also took effect from 1 January 2025. Further information
can be found on page 151 of the 2024 Annual Report and Accounts.
1. Average colleague pay is based on the dataset used for the CEO pay ratio as set out on page 141 of this Report. It excludes colleagues that joined within the
reporting period, as the dataset for the Company is so small that to leave them in provides a skewed result, making meaningful judgements difficult. The
salary, taxable benefits, and annual incentive are the respective median values in the dataset and may relate to different incumbents. Salaries and fees for
Directors for 2025 are as set out on page 132 of this Report.
2. Steve Hare’s and Jonathan Howell’s taxable benefits for 2025 are as set out on page 132 of this Report. Taxable benefits for colleagues employed by TheSage
Group plc. are based on the dataset used for the CEO pay ratio, as set out immediately following this section.
3. The annual incentive values for Steve Hare and Jonathan Howell for 2025 are as set out on page 132 of this Report. Annual incentives for colleagues employed
by The Sage Group plc. are inclusive of bonus and commission and are based on the dataset used for the CEO pay ratio as set out immediately following this
section. Non-executive Directors are not eligible for annual incentives.
4. Andrew Duff was appointed as a Non-executive Director on 1 May 2021 and accordingly no comparison prior to 2021/2022 can be drawn. The significant
change in his fee for 2021/2022 is due to his fee being pro-rated in 2021 to his start date of 1 May 2021 and his change in role from Non-executive Director
toChair of the Sage Board with effect from 1 October 2021.
5. Sangeeta Anand stepped down from the Board on 6 February 2025. Her taxable benefits reflect the travel allowance she received for attending one Board
meeting during FY25 and four Board meetings during FY24.
6. Maggie Chan Jones was appointed as a Non-executive Director on 1 December 2022 and accordingly no comparison to prior years can be drawn. Her taxable
benefits reflect the travel allowance she received for attending four Board meetings during FY25 and FY24.
7. Annette Court was appointed Senior Independent Director on 1 January 2024 and stepped down as Chair of the Remuneration Committee on 30 April 2024,
resulting in a change of fees for 2023/2024.
8. Roisin Donnelly was appointed as a Non-executive Director on 3 February 2023 and accordingly no comparison to prior years can be drawn. The change inher
fee for 2023/2024 is due to her fee being pro-rated in 2023 to her start date of 3 February 2023 and her appointment as Chair of the Remuneration Committee
on 1 May 2024.
9. Drummond Hall retired on 31 December 2023.
10. Derek Harding was appointed as a Non-executive Director on 2 March 2021 and accordingly no comparison prior to 2021/2022 can be drawn. The significant
change in his fee for 2021/2022 is due to his fee being pro-rated in 2021 to his start date of 2 March 2021.
11. Lori Mitchell-Keller was appointed as a Non-executive Director on 7 February 2025. Her taxable benefits reflect the travel allowance she received for
attending two Board meetings during FY25.
Directors’ Remuneration Report continued
142
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Historical executive pay and Company performance
The table below summarises the Chief Executive Officer’s single figure for total remuneration, annual bonus payout, and PSP
vesting as a percentage of maximum opportunity for the current year and previous nine years.
CEO 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
CEO single figure
forremuneration
(in£’000)
Steve Hare
1
98 2,495 1,557 2,507 2,524 4,358 5,316 4,562
Stephen Kelly
2
1,7233,5471,690
Annual bonus payout
(as % maximum
opportunity)
Steve Hare 0%
3
94% 18% 60% 88% 68% 56% 49%
Stephen Kelly 69%19%0%
PSP vesting (as % of
maximum opportunity)
Steve Hare 29% 15% 27% 34% 20% 73% 95% 79%
Stephen Kelly 66%29%
Notes:
1. Steve Hare was appointed Interim COO and CFO on 31 August 2018. Whilst Steve Hare’s job title at 30 September 2018 was Interim COO and CFO, not CEO, heis
regarded as being the equivalent of CEO for the purposes of the disclosure.
2. Stephen Kelly stepped down from the position of CEO on 31 August 2018.
3. Steve Hare waived his entitlement to a bonus in respect of 2018.
Historical Group performance against FTSE 100
The graph below shows the TSR of the Group and the FTSE 100 over the last 10 years. The FTSE 100 Index is the index against
which the TSR of the Group should be measured because of the comparable size of the companies which comprise that index.
Value (£)
30-Sep-15
Sage
FTSE 100 Index
30-Sep-16 30-Sep-17 30-Sep-18 30-Sep-19 30-Sep-20 30-Sep-21 30-Sep-22 30-Sep-23 30-Sep-24 30-Sep-25
0
50
100
150
200
250
300
Note:
This graph shows the value, by 30 September 2025, of £100 invested in The Sage Group plc. on 30 September 2015 compared with the value of £100 invested
in the FTSE 100 Index. The other points plotted are the values at intervening financial year ends.
Payments to past Directors (audited information)
No payments were made to past Directors during FY25.
Payments for loss of office (audited information)
No payments were made for loss of office during FY25.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
143
Relative importance of spend on pay
The charts below show the all-employee pay cost (as stated in the notes to the Group financial statements), profit before tax
(PBT), and returns to shareholders by way of dividends and share buybacks for 2024 and 2025.
The information shown in the charts is based on the following:
Underlying PBT (underlying as reported)Underlying profit before income tax taken from note 3.6 on page 199. Underlying
PBT has been chosen as a measure of our operational profitability.
Returns to shareholdersTotal dividends taken from note 13.4 on page 241; value of shares purchased during the year taken
from consolidated statement of changes in equity on pages 177 and 178.
Total colleague payTotal staff costs from note 3.3 on page 195, including wages and salaries, social security costs,
pension, and share-based payments.
Underlying PBT
(Underlying as reportedin £m)
+£53m
FY25:
555
FY24: 502
Dividends paid to shareholders (£m)
Total dividends
+£8m
FY25:
207
FY24: 199
Value of shares purchased during theyear
203m
FY25:
609
FY24: 406
Total colleague pay (£m)
-£15m
FY25:
1,097
FY24: 1,112
Statement of implementation of Remuneration Policy in the following financial year
This section provides an overview of how the Committee is proposing to implement the Policy in FY26.
Base salary
Executive Director salaries effective 1 January 2026 have been set by the Remuneration Committee as outlined on
pages 118 to 120 of this Report. The CEO’s salary is as disclosed on page 121 of the 2024 Annual Report and Accounts:
Salary
1 January 2026
Salary
1 January 2025
Salary
1 January 2024
Salary
1 January 2023
Salary
1 January 2022
Steve Hare £1,223,313
(15.0% increase)
£1,063,750
(15.0% increase)
£925,000
(9.9% increase)
£841,500
(4% increase)
£809,000
(3% increase)
Jacqui Cartin
1
£650,000
Jonathan Howell
2
£684,780
(13.0% increase)
£606,000
(5% increase)
£577,000
(4% increase)
£555,000
(1.8% increase)
1. Jacqui Cartin appointed as CFO from 1 January 2026.
2. Jonathan Howell steps down from the Board and his role as CFO on 31 December 2025.
Directors’ Remuneration Report continued
144
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Pension and benefits
The CEO and the CFO will continue to receive a pension provision worth 10% of salary, as a contribution to a defined
contribution plan and/or as a cash allowance. The pension for the wider workforce is 10% of salary. Executive Directors
will also receive a standard package of other benefits and, where deemed necessary, the costs of travel, accommodation,
and subsistence for the Directors and their partners on Sage-related business, consistent with that in FY25.
Annual bonus
Key features of the Executive Directors’ annual bonus plan for FY26 are as follows:
The maximum annual bonus potential is 175% of salary (pro-rated where relevant).
One third of any bonus earned will be deferred into shares for three years under the Deferred Bonus Plan, unless a Director
is compliant with their enhanced shareholding guideline or in other circumstances set out in the Policy. Ifalready
compliant with their shareholding guideline, the deferral requirement will be reduced to 15% of the bonus earned.
Annual bonuses awarded in respect of performance in FY26 will be subject to potential withholding (malus) or
recovery (clawback) if specified trigger events occur within three years of the payment/award of the annual bonus.
Trigger events will include a material misstatement of the audited results, error in calculation of the bonus payout,
serious reputational damage, or significant financial loss as a result of an individual’s conduct or gross misconduct
which could have warranted an individual’s summary dismissal.
The annual bonus for FY26 for Executive Directors will be determined as detailed below:
As a percentage of maximum bonus opportunity:
Measure
1
Total revenue growth 40%
Rule of 40 (underlying ARR growth plus underlying EBITDA margin) 40%
Strategic goals 20%
Notes:
1. Executives’ incentives for FY26 will be measured on an underlying basis. This will apply to the total revenue growth and the Rule of 40 in the annual
bonus. The Remuneration Committee will review on a case-by-case basis the impact on underlying measures of significant acquisitions and
disposals and judge whether to adjust incentive targets or outcomes.
The selection of measures reflects the Company’s strategic priorities as outlined on the Remuneration Committee
Chair’s letter on pages 118 to 120. Targets take into account the Company’s internal budgeting, and, where relevant,
analyst forecasts. Therevenue growth measure is based on the definition of underlying measures set out on page 261.
Strategic goals will include diversity, equity, and inclusion metrics, and customer metrics, where relevant. Targets are
not disclosed because they are considered by the Board to be commercially sensitive. Many of the Company’s competitors
are unlisted companies and not required to disclose their targets; the Company’s disclosure could provide its competitors
with a considerable advantage. It is intended for retrospective disclosure to be made in next year’s Report.
When determining incentive outcomes, the Remuneration Committee will examine factors including the broader context
in which performance was delivered. This includes: balanced growth, a high-quality revenue mix, and strategically-
aligned M&A, as components of the shareholder experience. The Remuneration Committee has discretion to decide
whether and to what extent the performance conditions have been met, and in appropriate circumstances to override
the formulaic outcome.
Performance share awards
The Remuneration Committee reviews award sizes annually, taking into account factors such as underlying business
performance, individual performance, and share price movement.
FY26 performance share awards will be granted over shares worth 400% of salary for the CEO and 300% of salary for
Jacqui Cartin (based on salaries effective 1 January 2026 as set out on page 144). Jonathan Howell is not eligible for
aFY26 performance share award.
Vesting of these awards will be subject to satisfaction of the performance conditions detailed on page 146, measured
over the three financial years to 30 September 2028.
Measures and weightings are unchanged from FY25. The Remuneration Committee is satisfied that all the targets
represent a degree of challenge proportionate to the potential rewards that may be realised for their achievement in
light of all relevant factors, including the current business plan, historical performance, and analysts’ forecasts.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
145
Underlying EPS (60% of award)
1
EPS
1
in FY28
% of award
vesting
2
Below threshold Below 53.3p 0%
Threshold 53.3p 12%
Exceptional 65.3p 60%
Notes:
1. EPS is measured as the amount of post-tax profit attributable to each ordinary share on an underlying basis.
2. Vesting of this portion of the performance share award is subject to the achievement of 12% p.a. ROCE underpin. ROCE is defined on page 262.
ROCE willbe measured on an underlying basis. The Remuneration Committee will review on a case-by-case basis the impact on underlying measures
of significant acquisitions and disposals, and judge whether to adjust incentive targets or outcomes. The impact of share buybacks will be included.
Relative TSR performance condition (30% of award)
TSR ranking
% of award
vesting
Below threshold Below median 0%
Threshold Median 6%
Stretch Upper quartile 24%
Exceptional Upper decile 30%
Notes:
TSR performance comprises share price growth and dividends paid. Vesting is on a straight-line basis between the points.
Sage’s TSR performance will be measured relative to the TSR of the constituents of the FTSE 100, excluding financial services and extracting companies.
ESGProtect the Planet (5% of award)
Delivering on our climate change commitment, this metric addresses reduction in Scope 1, 2, and 3 carbon emissions:
% reduction in
carbonemissions¹
% of award
vesting
Below threshold Below 10.1% 0%
Threshold 10.1% 1%
Stretch 16.5% 4%
Exceptional 18.8% 5%
Notes:
1. Targets are for emissions reduction between FY25 and FY28, aligning to our Net Zero goal by 2040.
Outturns will be independently verified.
Vesting is on a straight-line basis between the points.
ESGTech for Good (5% of award)
Supporting customers on their sustainability journey through enabling access to carbon accounting functionality for
Sage Medium customers and through Sage Copilot automations.
Supporting customers on their sustainability journey through enabling access to carbon
accounting functionality for Sage Medium customers and through Sage Copilot automations
1
% of award
vesting
Below
threshold
Sage Earth available for 50% or less of Medium financial accounting customers in the UK 0%
Threshold Sage Earth available for more than 50% of Medium financial accounting customers in the UK 1%
Stretch Sage Earth available for more than 50% of Medium customers in the UK and France; and
Sage Earth via Copilot skill(s) enabled in at least one Sage suite
4%
Exceptional Sage Earth available for more than 50% of Medium customers in the UK, France and an
additional EU country; and Sage Earth via Copilot skill(s) enabled in multiple Sage suites
5%
Note:
1. At the end of FY25, the industry average benchmarking solution was added to Sage Intacct UK, available to all customers of this product. Performance
will be assessed at the end of FY28, when the Remuneration Committee will determine the availability of Sage Earth to Sage Medium customers
and Sage Earth via Copilot skill(s) enabled in Sage suites.
Performance share awards granted in FY26 will be subject to potential withholding (malus) or recovery (clawback) if
specified trigger events occur prior to the third anniversary of the release date of an award. Trigger events in respect
of PSAs will comprise a material misstatement of the audited results, an error in calculation of the extent of the PSA
vesting, serious reputational damage, or significant financial loss as a result of an individual’s conduct or gross
misconduct which could have warranted an individual’s summary dismissal, or a material failure of risk management.
Directors’ Remuneration Report continued
146
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Non-executive Director remuneration
Non-executive fees, except for the fee for the Chair, are determined by the executive members of the Board plus the Chair.
Thefee for the Chair of the Board is determined by the Remuneration Committee. Consistent with the Investment Association’s
Principles of Remuneration, fees are regularly reviewed to ensure they fairly reflect the time commitment and complexity of
different roles. In consideration of these factors and relevant market data, several adjustments have been made to FY26 fees,
as set out in the table below.
Fees effective
from 1 January
2026
Fees effective
prior to 1
January 2026
Chair of the Board all-inclusive fee £487,000 £465,000
Basic Non-executive Director fee £85,000 £80,000
Senior Independent Director additional fee £27,500 £25,000
Audit and Risk Committee Chair additional fee £27,500 £25,000
Remuneration Committee Chair additional fee £27,500 £25,000
Audit and Risk Committee membership fee £10,000 £10,000
Remuneration Committee membership fee £10,000 £10,000
Nomination Committee membership fee £5,000 £5,000
Directors’ shareholdings and share interests (audited information)
The shareholding guideline for the CEO is 500% of salary and for the CFO is 350% of salary. Executive Directors are expected
to build up the required shareholding within a five-year period of the Executive Director becoming subject to the guideline.
As at 30 September 2025, Steve Hare held shares worth 922% of salary and Jonathan Howell held shares worth 654% of salary.
Values include unvested deferred shares net of tax at the estimated marginal withholding rates and any shares held bythe
Executive Directors’ connected persons. The values for an Executive Director are derived from interests in shares valued
using the average market price of a share in the three months to 30 September 2025 (the last trading day of the financial
year),which was £11.512, and the Executive Director’s basic salary over the same period.
Executive Directors are required to hold Sage shares for a two-year period after stepping down from that position. This
post-employment shareholding guideline is aligned to the Investment Association guidance, such that Executive Directors
are required to remain compliant with 100% of their “in-employment” shareholding guideline for two years after stepping
down as a Director. The Executive Director’s actual shareholding will include any shares acquired through the vesting or
release of shares from share incentive plans (net of tax, where applicable) after the date the Policy was adopted and unvested
shares granted under the Deferred Bonus Plan (net of tax), but excludes shares acquired through purchase and the release of
shares under share incentive plans where the release occurred prior to the Committee’s adoption of the Policy. Additionally,
performance share awards vesting after cessation are subject to a two-year holding period at vesting.
On cessation as an Executive Director, the Committee may subject any relevant portion of an unvested share award preserved
for “good leaver” reasons to the fulfilment of the post-cessation shareholding requirement as a condition of vesting.
Furthermore, for awards granted to an Executive Director on or after 1 October 2019, the Committee may as a condition of
grant require an Executive Director to have a relevant portion of a released share award be released into a nominee account
tobe held on their behalf until such time as the post-cessation shareholding requirement expires.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
147
Interests in shares
The interests as at 30 September 2025 of each person who was a Director of the Company during the year (together with
interests held by his or her connected persons) were:
Director
Ordinary
shares at 30
September
2025
Ordinary
shares at 30
September
2024
S Anand
1
1,000 1,000
J Bates
2
16,735 16,735
J Bewes 10,000 10,000
M Chan Jones 10,000 10,000
A Court 7,300 7,300
R Donnelly 10,000 10,000
D Hall
3
10,000
S Hare
4
540,887 558,291
J Howell 192,946 231,885
D Harding
5
10,000 10,000
A Duff 13,150 13,150
L Mitchell-Keller
6
0
Total 812,018 878,361
Notes:
1. Sangeeta Anand stepped down from the Board on 6 February 2025. This is the balance on that date.
2. Jillian Marie Bates is a person closely associated with Dr Bates. The total for 30 September 2025 includes 16,735 shares held by Jillian Marie Bates.
3. This is the balance at 31 December 2023 on the date Drummond Hall retired.
4. Lucinda Cowley is a person closely associated with Mr Hare. The total for 30 September 2025 includes 30,000 shares held by Lucinda Cowley.
5. Fiona Harding is a person closely associated with Mr Harding. The total for 30 September 2025 includes 10,000 shares held by Fiona Harding.
6. Lori Mitchell-Keller was appointed a Non-executive Director on 7 February 2025.
There have been no changes in the interests of each Director between 30 September 2025 and 18 November 2025, being adate
not more than one month prior to the publication of the notice of the 2026 AGM.
Details of the Executive Directors’ interests in outstanding share awards under the PSP, LTIP, Deferred Bonus Plan, and
all-employee share option plans are set out below.
All-employee share options (audited information)
All Executive Directors are eligible to join the all-employee share plan, the Sage Save and Share Plan, on the same terms
asalleligible colleagues based in their respective local jurisdiction. See note 13.2 of the Group financial statements
onpages 234 to 239 for more detail of this plan. In the year under review, Steve Hare participated in this scheme.
The outstanding all-employee share options granted to each Director of the Company are as follows:
Director
Exercise price
per share
Shares under
option at 1
October 2024
number
Granted
during the
year
number
Exercised
during the
year
number
Lapsed during
the year
number
Shares under
option at 30
September
2025
number
Date
exercisable
S Hare
690p2,6082,608
1 August
2026-31
January 2027
Total 2,6082,608
Notes:
Steve Hare participated in the 2023 Save and Share Plan. Under the UK Save and Share Plan rules, the scheme has a three-year saving period. No performance
conditions apply to options granted under this plan. For the 2023 UK Save and Share grant, the exercise price was set at £6.90, a 20% discount on the average
share price on 18 May 2023, 19 May 2023, and 22 May 2023 of £8.614.
Jonathan Howell did not participate in the 2023 Save and Share Plan. Neither Steve Hare or Jonathan Howell participated in the 2025 Save and Share Plan.
The market price of a share of the Company at 30 September 2025 (the last trading day of the financial year) was £11.00 (mid-market average) and the lowest
and highest market prices during the year were £9.536 and £13.398, respectively.
Directors’ Remuneration Report continued
148
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Performance Share Plan and Long Term Incentive Plan (audited information)
The outstanding performance awards granted to each Executive Director of the Company under the PSP and for 7 February 2025
under the LTIP are as follows:
Director Grant date
Under award
1October 2024
number
Awarded
during
the year
number
Vested during
the year
number
Lapsed during
the year
number
Under award
30September
2025
number Vesting date
S Hare 7 February 2025 324,314 324,314 2 December 2027
1 February 2024 241,514241,5144 December 2026
2 December 2022 259,210259,2102 December 2025
4 February 2022 258,169 (245,518) (12,651) 2 December 2024
758,893 324,314 (245,518) (12,651) 825,038
J Howell 7 February 2025 156,580 156,580 2 December 2027
1 February 2024 118,668118,6684 December 2026
2 December 2022 159,961159,9612 December 2025
4 February 2022 141,690 (134,747) (6,943) 2 December 2024
420,319 156,580 (134,747) (6,943) 435,209
Total 1,179,212 480,894 (380,265) (19,594) 1,260,247
Notes:
The PSP rules expired in 2025. Shareholders approved the LTIP rules at the 2025 AGM. Performance share awards were granted under the LTIP to the Executive
Directors on 7 February 2025, as detailed on page 137.
No variations were made in the terms of the awards in the year.
Performance share awards for 2025 were granted to Executive Directors on 7 February 2025. The market price of the awards was £13.120.
The performance conditions for awards granted in February 2022, December 2022, December 2023, and February 2024 are set out in the respective Reports
forthe year of grant. The performance conditions for awards granted in February 2025 are outlined on page 137.
The performance conditions for Steve Hare’s and Jonathan Howell’s awards that vested during 2025 are set out on page 143 of the 2024 Report.
Awards for Steve Hare granted in December 2017 and after are subject to a holding period of two years on vesting. Awards for Jonathan Howell vesting in
2020 and after are subject to a holding period of two years on vesting.
All PSP and LTIP awards were granted as conditional awards.
Deferred shares (audited information)
The outstanding awards granted to each Executive Director of the Company under The Sage Group Deferred Bonus Plan are as follows:
Director Grant date
Under award
1October 2024
number
Awarded
during
the year
number
Vested during
the year
number
Lapsed during
the year
number
Under award
30September
2025
number Vesting date
S Hare 2 December 2024 22,481 22,481 2 December 2027
4 December 2023 28,815 28,815 4 December 2026
2 December 2022 50,78550,7852 December 2025
2 December 2021 35,188 (35,188) 2 December 2024
114,788 22,481 (35,188) 102,081
J Howell 2 December 2024 15,899 15,899 2 December 2027
4 December 2023 20,05020,0504 December 2026
2 December 2022 35,22135,2212 December 2025
2 December 2021 24,754 (24,754) 2 December 2024
80,025 15,899 (24,754) 71,170
Total 194,813 38,380 (59,942) 173,251
Notes:
Awards are not subject to further performance conditions once granted. The market price of a share on 29 November 2024, the last trading day prior to the
date of the awards made in the year ended 30 September 2025, was £13.120.
No variations were made in the terms of the awards in the year.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
149
There is a limit on the number of newly issued and treasury shares that can be used to satisfy awards under the Group’s share
schemes in any 10-year period. The limit and the Group’s current position against that limit as at 30 September 2025 (thelast
practicable date prior to publication of this Report) are set out below:
Limit Current position
10% of Group’s share capital can be used for all share schemes 5.6%
Notes:
The 5% dilution limit for discretionary share plans is no longer applicable, following shareholder approval of the removal of this limit at the 2025 AGM.
The current position consists of shares released during the period plus committed shares inclusive of dividend equivalents
accrued, with the total adjusted for forfeitures and, where applicable, performance for awards which have vested. The Company
has previously satised all awards through the market purchase of shares or transfer of treasury shares and will continue to
consider the most appropriate approach, based on the relevant factors at the time.
External appointments
Executive Directors are permitted, where appropriate and with Board approval, to take non-executive directorships with other
organisations in order to broaden their knowledge and experience in other markets and countries. Fees received by the Directors
in their capacity as directors of these companies are retained, reflecting the personal responsibility they undertake in these
roles. The Board recognises the significant demands that are made on Executive and Non-executive Directors and has therefore
adopted a policy that no Executive Director should hold more than one directorship of other listed companies. Except in
exceptional circumstances, where approved in advance by the Chair of the Committee, if an Executive Director holds non-
executive positions at more than one listed company then only the fees from one such company will be retained by the Director.
Steve Hare was appointed as independent non-executive director to the board of J Sainsbury plc with effect from 3 July 2025
and assuch receives an annual fee of £78,697.
Jonathan Howell was appointed as independent non-executive director to the board of Experian plc with effect from
1 May2021 and as such receives an annual fee of €179,250. He was subsequently appointed as audit committee chair with
effectfrom 1 July 2022 and receives an annual fee of €54,250 accordingly. Additionally, non-executive directors required to
undertake intercontinental travel to attend Board meetings receive a supplementary payment of €10,000 per trip, in addition
to any travel expenses.
For the year ended 31 March 2025, he received €251,000, as reported on page 143 of the Experian Annual Report 2025. This is
theonly appointment of this nature he holds.
No formal limit on other board appointments applies to Non-executive Directors under the Policy, but prior approval
(nottobeunreasonably withheld) from the Board is required in the case of any new appointment.
Unexpired term of contract table
Director Date of contract
Unexpired term
ofcontract on
30September 2025,
oron date of
contractif later Notice period under contract
Executive Directors
S Hare 3 January 2014 12 months 12 months from the Company and/or individual
J Howell 10 December 2018 12 months 12 months from the Company and/or individual
Non-executive Directors
J Bates 31 May 2025 2 years 8 months 1 month from the Company and/or individual
J Bewes 1 April 2025 2 years 6 months 1 month from the Company and/or individual
M Chan Jones 1 December 2022 2 months 1 month from the Company and/or individual
A Court 1 April 2025 2 years 6 months 1 month from the Company and/or individual
R Donnelly 3 February 2023 4 months 1 month from the Company and/or individual
A Duff 1 May 2024 1 year 7 months 6 months from the Company and/or individual
D Harding 2 March 2024 1 year 5 months 1 month from the Company and/or individual
L Mitchell-Keller 7 February 2025 2 years 4 months 1 month from the Company and/or individual
Directors’ Remuneration Report continued
150
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Consideration by the Directors of matters relating to Directors’ remuneration
The following Directors were members of the Committee when matters relating to the Directors’ remuneration for the year
were being considered:
• Annette Court
Dr John Bates
Maggie Chan Jones (from 1 August 2025)
Roisin Donnelly (Chair)
The Committee received assistance from Amanda Cusdin (Chief People Officer), Tara Gonzalez (Executive Vice President,
Reward and Recognition), Vicki Bradin (General Counsel and Company Secretary), and other members of management
(including the CEO and CFO), who may attend meetings by invitation, except when matters relating to their own
remunerationare being discussed.
External advisors
The Committee continues to receive advice from Deloitte LLP, an independent firm of remuneration consultants appointed
bythe Committee after consultation with the Board. During the year, Deloitte’s executive compensation advisory practice
advised the Committee on developments in market practice, corporate governance, institutional investor views, the
development of the Company’s incentive arrangements, and the review of the Policy. Total fees for advice provided to
theCommittee during the year were £139,370 (charged on a time spent basis).
The Committee is satisfied that the advice it has received has been objective and independent.
Deloitte is a founding member of the Remuneration Consultants Group and adheres to its code in relation to executive
remuneration consulting in the UK. Other parts of Deloitte have provided tax advice, specific corporate finance support
inthe context of merger and acquisition activity, and unrelated corporate advisory services.
Stitch, a Deloitte business, provided the Sage Reward team with communication support on colleague share plan
communications during 2025.
Statement of shareholding voting
The table below sets out the results of the vote on the 2025 Policy and on the Directors’ Remuneration Report atthe 2025 AGM:
Votes for
number %
Votes against
number %
Votes
cast
Votes
withheld
Remuneration Policy 655,779,523 80.72 156,636,696 19.28 812,416,219 2,511,025
Remuneration Report 789,980,030 97.00 24,471,358 3.00 814,451,388 475,856
Roisin Donnelly
Chair of the Remuneration Committee
18 November 2025
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
151
The Directors present their report together with the audited consolidated financial statements for the financial year ended
30 September 2025 (the ‘Annual Report and Accounts’).
The Annual Report and Accounts contain statements that are not based on current or historical fact and are forward-looking
innature. Please refer to the Disclaimer on pages 157 and 158.
Information included in the Strategic Report
The Directors’ Report, together with the Strategic Report on pages 1 to 68, represents the management report for the purpose of
compliance with the Disclosure Guidance and Transparency Rules (‘DTRs’) 4.1.R.
As permitted under section 414C(11) of the Companies Act 2006 (the ‘Act), some of the matters required to be included in the
Directors’ Report have instead been included in the Strategic Report, as the Board considers them to be of strategic importance.
Specifically, these are:
Subject matter Page reference
Future business developments 12 to 14—Chief Executive’s Review
Relevant information is also in the Strategic Report on pages 15 to 18
Greenhouse gas emissions,
energyconsumption and
energy-efficiency action
30 to 32—Sustainability and Society
35 to 44—TCFD
Relevant information is also available in our Impact Book on our website www.sage.com
Employment of disabled persons 24 to 29Our people and culture
Engagement with colleagues 46 and 47—Section 172(1) statement
91, 94 and 95Colleague engagement
Relevant information is also in the Corporate Governance Report
on pages 98 and 99
Engagement with customers,
suppliersand others
88 to 97—Stakeholder engagement
Relevant information is also in this Directors’ Report on page 153
Important events affecting
theGroupafter the year end
9 and 11 of the Strategic Report
155 of the Directors’ Report
Note 16 of the financial statements on page 247
Corporate governance statement
The DTRs require certain information to be included in a corporate governance statement in the Directors’ Report. This
information can be found in the Corporate Governance report on pages 70 to 151, which is incorporated into this Directors’
Report by reference, and in the case of the information referred to in DTR 7.2.6, in this Directors’ Report.
Disclosure of information under UK Listing Rule 6.6.1R
Sub-section of
Listing Rule 6.6.1.R Detail
Page
Reference
6 Allotments of shares for cash pursuant to the Group employee share schemes 234 to 239
11,12 Shareholder waiver of dividend 156
Results and dividends
The results for the financial year are set out on pages 159 to 259.
Full details of the proposed final dividend payment for the year ended 30 September 2025 are set out on page 242. The Board
is proposing a final dividend of 14.40p per share, following the payment of an interim dividend of 7.45p per share on 27 June
2025 . The proposed total dividend for the year is therefore 21.85p per share.
Directors’ Report
Directors’ Report
152
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Going concern
After making enquiries, the Directors have a reasonable expectation that Sage has adequate resources to continue in operational
existence over the 18 months to 31 March 2027 (the going concern assessment period). Accordingly, they continue to adopt the going
concern basis in preparing the financial statements. In reaching this conclusion, the Directors have had due regard to the following:
The Group has a robust balance sheet with £1.0bn of cash and available liquidity as at 30 September 2025 and strong underlying
cash conversion of 110%, reflecting the strength of the subscription business model. Further information on the available
cash resources, including the undrawn revolving credit facility and committed bank facilities, is provided in note 11 of
thefinancial statements on pages 219 to 222.
The financial position of Sage, its cash flows, financial risk management policies and available debt facilities, which are
described in the financial statements, and Sage’s business activities, together with the factors likely to impact its future
growth and operating performance, which are set out in the Strategic Report on pages 48 to 55.
The Directors have reviewed liquidity forecasts for the Group for the period to 31 March 2027 (the going concern assessment
period), which reflect the expected impact of economic conditions on trading. In doing so, the Directors have also reviewed
the extent to which the macro-economic environment has been considered in building assumptions to support the forecasts.
Stress testing has been performed with the impact of severe increases in churn and significantly reduced levels of new
customer acquisition and sales to existing customers being considered.
Viability Statement
The full Viability Statement and the associated explanations made in accordance with Provision 31 of the 2018 UK Corporate
Governance Code can be found on pages 67 and 68.
Research and development
During the year, the Group incurred a cost of £379m (2024: £344m) in respect of research and development. Please see note 3.2
of the financial statements on page 194 for further details.
Political donations
No political donations were made in the year.
Relating to the Company’s stakeholders
Employment policy
The Group remains dedicated to fostering a diverse, equitable and inclusive workplace, valuing the unique culture, identity
and experience that each colleague brings. This applies across all the Group’s employment activities ranging from recruitment
to retirement, with candidates and colleagues treated with dignity, care and respect, regardless of their characteristics, identities,
backgrounds, opportunity or lived experiences. In fostering an inclusive culture, the Group ensures that there is no bias or
discrimination in the treatment of persons with disabilities. Applications for employment are welcomed from persons with
disabilities and adjustments are made in consultation with the applicant to ensure that fair opportunity is given so that they
can demonstrate their suitability for the role. Wherever possible, Sagewill undertake any adjustments or retraining required
for any colleague who becomes disabled during theiremployment within the Group. Further details of the Board’s DEI Policy
can be found on page 107, and informationregarding workforce diversity is provided on pages 27, 28, and 108.
Engagement with colleagues
The Group remains strongly committed to engaging with colleagues by ensuring availability of information and consulting
with them on matters of concern to them. Colleagues regularly receive updates on the financial and economic factors
affecting the Group, and the Group regularly seeks direct feedback from colleagues. Many colleagues choose to participate in
the Companys voluntary all-employee share plans (in eligible countries) and/or may be awarded free shares under the Company’s
discretionary share plans, including a long-term performance share plan. Further details regarding colleague engagement,
our Board Associate and how the Directors have had regard to colleague interests during the year are provided on pages 91, 94
and 95, and 98 and 99 respectively.
Engagement with other stakeholders
Details of engagement with Sage’s other key stakeholders, information on how the Directors have considered their interests
and the effect of that consideration on principal decisions taken by the Board during the year are provided in the Governance
report on pages 88 to 97.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
153
Relating to the Company’s shares
Major shareholdings
As at 30 September 2025, Sage had been notified by the following investors of their interest in its ordinary share capital,
inaccordance with the DTRs:
Name Ordinary shares Percentage of capital
1
Nature of holding
Aviva Plc 30,110,692 2.99 Direct
BlackRock, Inc. 64,021,267 5.90 Indirect
The Capital Group Companies, Inc. 51,198,348 5.10 Indirect
Lindsell Train Limited 50,214,000 4.97 Indirect
FIL Limited
2
50,373,561 4.92 Direct and Indirect
FMR LLC 42,556,657 4.22 Indirect
Notes:
1. Percentage as at date of notification. Notification is required when the percentage of voting rights (through shares and financial instruments) held by a
person reaches, exceeds or falls below an applicable threshold specified in the DTRs.
2. In the period from 30 September 2025 to the date of this report, notification was received from FIL Limited regarding an increase in their interest to above
the five per cent threshold, as duly announced on 3 October 2025.
Information provided to Sage under the DTRs is publicly available via the regulatory information service and on Sage’s
website at sage.com.
Share capital
Sage’s share capital is set out on page 233. Sage has a single class of share capital, which is divided into ordinary shares
of1
4
/
77
pence each.
Rights and obligations attaching to shares
Voting
In a general meeting of Sage, the provisions of the Companies Act 2006 apply in relation to voting rights, subject to the
provisions of the articles of association and to any special rights or restrictions as to voting attached to any class of
sharesin Sage (of which there are none). In summary:
On a show of hands, each qualifying person (being an individual who is a member of Sage, a person authorised to act as
therepresentative of a corporation or a person appointed as a proxy of a member) shall have one vote, except that a proxy
has one vote for and one vote against a resolution if the proxy has been appointed by more than one member and has been
given conflicting voting instructions by those members or has been given discretion as to how to vote; and
On a poll, every qualifying person shall have one vote for every share which they hold or represent.
No member shall be entitled to vote at any general meeting or class meeting in respect of any shares held by them if any
callor other sum then payable by them in respect of that share remains unpaid. Currently, all issued shares are fully paid.
Deadlines for voting rights
Full details of the deadlines for exercising voting rights in respect of the resolutions to be considered at the Annual General
Meeting to be held on 5 February 2026 will be set out in the Notice of Annual General Meeting.
Dividends and distributions
Subject to the provisions of the Companies Act 2006, Sage may, by ordinary resolution, declare a dividend to be paid to the
members and may fix the time for payment of such dividend, but no dividend shall exceed the amount recommended by the Board.
The Board may pay interim dividends, and also any fixed rate dividend, whenever the financial position of Sage justifies its
payment, in the opinion of the Board. All dividends shall be apportioned and paid pro-rata according to the amounts paid up
on the shares.
Liquidation
If Sage is in liquidation, the liquidator may, with the authority of a special resolution of Sage and any other authority required
by the statutes (as defined in the articles of association):
Divide among the members in specie the whole or any part of the assets of Sage; or
Vest the whole or any part of the assets in trustees upon such trusts for the benefit of members as the liquidator shall think
fit but no member shall be compelled to accept any assets upon which there is any liability.
Transfer of shares
Subject to the articles of association, any member may transfer all or any of their certificated shares by an instrument
oftransfer in any usual form or in any other form which the Board may approve. The Board may, in its absolute discretion,
decline to register any instrument of transfer of a certificated share which is not a fully paid share (although not so as to
prevent dealings in shares taking place on an open and proper basis) or on which Sage has a lien.
Directors’ Report continued
154
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
The Board may also decline to register a transfer of a certificated share unless the instrument of transfer is: (i) left at Sage’s
Registered Office, or at such other place as the Board may decide, for registration; and (ii) accompanied by the certificate
forthe shares to be transferred and such other evidence (if any) as the Board may reasonably require to prove the title of the
intending transferor or his or her right to transfer the shares.
The Board may permit any class of shares in Sage to be held in uncertificated form and, subject to the articles of association,
title to uncertificated shares to be transferred by means of a relevant system and may revoke any such permission. Registration
of a transfer of an uncertificated share may be refused where permitted by the statutes (as provided in the articles of association).
Powers of the Company to buyback its own shares
In line with common practice for listed companies, Sage requests shareholder authority at its Annual General Meeting (AGM’)
each year to permit the Company to buy back its ordinary shares of 1/₇ pence (‘ordinary shares’) in the market (the ‘Buyback
Authorities’). Sage obtained shareholder authority at the AGM held on 6 February 2025 to buy back up to 100,394,226 ordinary
shares in the market (the ‘2025 Buyback Authority). The 2025 Buyback Authority replaced the shareholder authority obtained
at the AGM held on 1 February 2024 to buy back up to 102,607,262 ordinary shares in the market, which expired at the 2025 AGM
(the ‘2024 Buyback Authority).
Pursuant to a share buyback programme which started on 20 November 2024 and ended on 2 June 2025 (the ‘2024/2025 Share
Buyback Programme’), a total number of 32,126,997 ordinary shares were purchased of which 12,529,716 ordinary shares were
purchased using the 2024 Buyback Authority and 19,597,281 ordinary shares were purchased using the 2025 Buyback Authority.
The aggregate amount of consideration paid by Sage for ordinary shares purchased under the 2024/2025 Share Buyback
Programme was £399,999,988.45 andthe average price paid per ordinary share was £12.45.
The 2024/2025 Share Buyback Programme was extended (the ‘Extended Programme’), as announced on 15 May 2025. The
Extended Programme commenced on 3 June 2025 and ended on30 July 2025, with a total of 16,082,393 ordinary shares
purchased using the 2025 Buyback Authority. The aggregate amount of consideration paid by Sage for ordinary shares
purchased under the Extended Programme was £199,999,996.18 and the average price paid per ordinary share was £12.44.
Therefore, the total number of ordinary shares purchased under the 2024/2025 Share Buyback Programme and the Extended
Programme is 48,209,390 (of which 12,529,716 ordinary shares were purchased using the 2024 Buyback Authority and 35,679,674
ordinary shares were purchased using the 2025 Buyback Authority) for an aggregate amount of £599,999,984.63. All of the
purchased ordinary shares were subsequently cancelled.
The shares purchased during FY25 represent approximately 4.71% of the called-up share capital of the Company as at 30 September
2025. The 2024/2025 Buyback Programme and the Extended Programme were consistent with Sage’s disciplined capital allocation
policy, andreflected the Board’s confidence in Sage’s future prospects, together with Sage’s strong cash generation and robust
financial position. Please refer to pages 48 to 55 and note 13.4 on page 241 for further information.
Alongside our FY25 results, we are announcing a share buyback programme of up to £300 million, running from 19 November
2025 andexpected to end no later than 19 March 2026 (the ‘2025/2026 Buyback Programme’). The 2025/2026 Buyback Programme
ispermitted under the 2025 Buyback Authority, which will expire at the AGM to be held in February 2026. Shareholder approval
will be sought for a similar authority at the 2026 AGM.
Under the terms of the Buyback Authorities, the minimum price which must be paid for each ordinary share is its nominal
value and the maximum price is the higher of an amount equal to 105% of the average of the middle market quotations for
anordinary share as derived from the London Stock Exchange Daily Official List for the five business days immediately
before the purchase is made and an amount equal to the higher of the price of the last independent trade of an ordinary
shareand the highest current independent bid for ordinary shares on the trading venue where the purchase is carried out
(ineach case exclusive of expenses).
The 2025/2026 Buyback Programme is consistent with the Group’s disciplined capital allocation policy, and reflects the
Board’s confidence in Sage’s future prospects, together with Sage’s strong cash generation and robust financial position.
Sage continues to have considerable financial flexibility to drive the execution of its growth strategy. Shares repurchased
under the 2025/2026 Buyback Programme will be cancelled. Information on transactions in own shares will be made publicly
available via the regulatory information service and on Sage’s website at sage.com.
Amendment of Sage’s articles of association
Any amendments to Sage’ s articles of association may be made in accordance with the provisions of the Companies Act
2006by way of special resolution. Sage’s articles of association were last amended by special resolution at the AGM held
on4 February 2021.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
155
Relating to the Company’s Board
The Board of Directors
The names and full biography of the current Directors are provided onpages74 to 76. Changes to the Board during the year
and up to the date of this report are set out below.
Name Effective date of appointment/departure
Departure
Sangeeta Anand 6 February 2025
Appointment
Lori Mitchell-Keller 7 February 2025
In addition, as announced in March 2025, Jonathan Howell will step down from the Board on 31 December 2025 and will be
succeeded as Chief Financial Officer by Jacqui Cartin, who will join the Board on 1 January 2026.
Appointment and replacement of Directors
Directors shall be not less than two and no more than 15 in number. Directors may be appointed by Sage by ordinary resolution
or by the Board. A Director appointed by the Board holds office until the next AGM and is then eligible for election by the
shareholders, in accordance with Sage’s articles of association.
The Board may from time to time appoint one or more Directors to hold employment or executive office for such period
(subject to the provisions of the Companies Act 2006) and on such terms as they may determine and may revoke or terminate
any such appointment.
Under the articles of association, at every AGM of Sage, every Director who held office as at seven days before the date of the
Notice of Annual General Meeting shall retire from office (but shall be eligible for election or re-election by the shareholders).
Sage may by special resolution (or by ordinary resolution of which special notice has been given) remove, and the Board may
by unanimous decision remove, any Director before the expiration of his or her term of office. The office of Director shall
bevacated if: (i) he or she resigns; (ii) he or she has become physically or mentally incapable of acting as a director and may
remain so for more than three months and the Board resolves that his or her office is vacated; (iii) he or she is absent without
permission of the Board from meetings of the Board for six consecutive months and the Board resolves that his or her office is
vacated; (iv) he or she becomes bankrupt or makes an arrangement or composition with his or her creditors generally; (v) he or
she is prohibited by law from being a director; or (vi) he or she is removed from office pursuant to the articles of association.
Directors’ Interests
A list of Directors’ interests in the ordinary share capital of Sage, their interests in its long-term Performance Share Plan
andDeferred Share Bonus Plan, and details of their options over the ordinary share capital of Sage are given in the Directors’
Remuneration Report on pages 117 to 151.
No Director had a material interest in any significant contract, other than a service contract or contract for services, with
Sage or any of its operating companies at any time during the year.
Directors Indemnities and Insurance
Sage maintains Directors’ and Officers’ liability insurance, which provides appropriate cover for legal action brought against
its Directors. Sage has also granted indemnities (which are qualifying third-party indemnity provisions under the Companies
Act 2006) to each member of the Board, under which it has agreed to indemnify the Directors to the extent permitted by law
and by Sage’s articles of association, in respect of all liabilities incurred in connection with the performance of their duties
as a Director of Sage or any of its subsidiaries. These indemnities were in force throughout the financial year and remain in
force as at the date of this report. Neither these indemnities, nor the Directors’ and Officers’ insurance provide cover in the
event that a Director is proven to have acted fraudulently or dishonestly.
Powers of the Directors
The business of Sage will be managed by the Board which may exercise all the powers of Sage, subject to the provisions of
Sage’s articles of association, the Companies Act 2006 and any resolution of Sage. Authority is sought from shareholders at
each AGM to grant the Directors powers, in line with institutional shareholder guidelines and relevant legislation, in relation
to the issue and buyback by the Company of its shares.
Shares held in the Employee Benefit Trust
The trustee of The Sage Group plc. Employee Benefit Trust (‘EBT) has agreed not to vote any shares held in the EBT at any
general meeting. If any offer is made to shareholders to acquire their shares, the trustee will not be obliged to accept or
rejectthe offer in respect of any shares which are subject to subsisting awards, but will have regard to the interests of the
award holders and will have power to consult them to obtain their views on the offer. Subject to the above, the trustee may
takeaction with respect to any offer it thinks fair. The trustee has waived its right to dividends on the shares held in the EBT.
Directors’ Report continued
156
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Relating to other matters
Significant agreements
The following significant agreements contain provisions entitling the counterparties to exercise termination or other rights
in the event of a change of control of Sage:
Under the terms of (i) the €500m 3.820 per cent guaranteed Notes due 15 February 2028 (issued under Sage’s EMTN Programme);
(ii) the £350m 1.625 per cent guaranteed Notes due 25 February 2031; (iii) the £400m 2.875 per cent guaranteed Notes due
8 February 2034,and (iv) the £300m 5.625 per cent Notes due 5 March 2037 (issued under Sage’s EMTN Programme) , which
are all issued by the Company and guaranteed by Sage Treasury Company Limited, a Noteholder has the right to require
theCompany to redeem or repay its Notes on a change of control of the Company where at the time of the occurrence of
thechange of control:
i) the Notes then in issue carry, on a solicited basis, an investment-grade credit rating, which is either downgraded to
non-investment grade or withdrawn (so long as the Notes are not upgraded or reinstated to an investment-grade rating
bythe relevant rating agency, or a replacement investment-grade rating of another rating agency on a solicited basis is
not obtained, in each case within a set period of time), and the relevant rating agency confirms that its rating decision
resulted, in whole or in part, from the occurrence of the change of control; or
ii) the Notes then in issue carry a non-investment grade credit rating from each rating agency then assigning a credit
rating on a solicited basis or no credit rating from any rating agency on a solicited basis.
Under the terms of the Notes, ‘change of control’ is defined as:
i) any person or any persons acting in concert (as defined in the City Code on Takeovers and Mergers), other than a
holdingcompany (as defined in Section 1159 of the Companies Act 2006, as amended), whose shareholders are or
aretobesubstantially similar to the pre-existing shareholders of the Company, shall become interested (within
themeaning ofPart 22 of the Companies Act 2006, as amended) in (x) more than 50 per cent. of the issued or allotted
ordinary share capital of the Company or (y) shares in the capital of the Company carrying more than 50 per cent. of
thevoting rights normally exercisable at a general meeting of the Company; or
ii) Sage Treasury Company Limited ceases to be a direct or indirect subsidiary of the Company.
Under a £630m five-year multi-currency revolving credit facility agreement, dated 13 December 2022, and made between,
amongst others, Sage Treasury Company Limited and the facility agent, and guaranteed by the Company, on a change of
control, if any individual lender so requires and after having consulted with Sage Treasury Company Limited in good faith
for not less than 30 business days following the change of control, the facility agent shall, by not less than 10 business days
notice to Sage Treasury Company Limited, cancel the commitment of that lender and declare the participation of that lender
in all outstanding loans, together with accrued interest and all other amounts accrued under the finance documents,
immediately due and payable, whereupon the commitment of that lender will be cancelled and all such outstanding
amounts will become immediately due and payable. In respect of this revolving credit facility agreement, “control
isdefined as per Sections 450 and 451 of the Corporation Taxes Act 2010.
The platform reseller agreement, dated 31 January 2015, relating to the Company’s strategic arrangements with Salesforce.com
EMEA Limited contains a change of control right enabling Salesforce to terminate the agreement in the event there is a
change of control in favour of a direct competitor of Salesforce.com EMEA Limited. The agreement contains post-termination
requirements upon Salesforce to support a transition for up to a specified period. In respect of the platform reseller
agreement with Salesforce.com EMEA Limited, “change of control” occurs where a corporate transaction results in the
owners of the subject entity owning less than 50% of the voting interests in that entity as a result of the corporate transaction.
All of Sage’s employee share plans contain provisions relating to a change of control of The Sage Group plc. Outstanding
awards and options may vest/become exercisable on a change of control, subject to the satisfaction of any applicable
performance conditions and time pro-rating.
Branch
The Group, through various subsidiaries, has a branch in France. Further details are included in note 17 on pages 248 to 251.
Financial risk management
The Group’s exposure to and management of capital, liquidity, credit, interest rate and foreign currency risk are shown in
note12.6 of the financial statements on pages 231 and 232. Our approach to risk management and our Principal Risks can
befound onpages 56 to 66.
Disclaimer
The purpose of this Annual Report and Accounts is to provide information to the members of Sage. The Annual Report and
Accounts has been prepared for, and only for, the members of Sage, as a body, and no other persons. Sage, its Directors and
employees, agents or advisors do not accept or assume responsibility to any other person to whom this document is shown
orinto whose hands it may come and any such responsibility or liability is expressly disclaimed. The Annual Report and
Accounts contains certain forward-looking statements with respect to the operations, performance and financial condition
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
157
of the Group. By their nature, these statements involve uncertainty, since future events and circumstances can cause results
and developments to differ materially from those anticipated. The forward-looking statements reflect knowledge and information
available at the date of preparation of this Annual Report and Accounts, and Sage undertakes no obligation to update these
forward-looking statements. Nothing in this Annual Report and Accounts should be construed as a profit forecast.
Statement of Directors’ responsibilities
The Directors are responsible for preparing the Annual Report and Accounts, including the Directors’ Remuneration Report
and the financial statements of the Group and the Company, in accordance with applicable laws and regulations. Company law
requires the Directors to prepare financial statements for each financial year. Under that law, the Directors have prepared the
Group financial statements in accordance with UK-adopted International Accounting Standards (UK-IFRS) and the Company
financial statements in accordance with United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting
Practice), including FRS102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”.
Under company law, the Directors must not approve the financial statements unless they are satisfied that they give a true and fair
view of the state of affairs of the Group and the Company and of the profit or loss of the Group and the Company for that period.
In preparing these financial statements, the Directors are required to:
Select suitable accounting policies and apply them consistently;
Make judgements and estimates that are reasonable and prudent;
State whether, for the Group, applicable UK-IFRS have been followed, subject to any material departures disclosed and
explained in the financial statements;
State whether, for the Company, applicable United Kingdom Accounting Standards (United Kingdom Generally Accepted
Accounting Practice), including FRS 102 (The Financial Reporting Standard applicable in the UK and Republic of Ireland)
have been followed, subject to any material departures disclosed and explained in the financial statements; and
Prepare the financial statements on the going concern basis, unless it is inappropriate to presume that the Group and
theCompany will continue in business.
The Directors are responsible for the maintenance and integrity of Sage’s website. Legislation in the United Kingdom
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.
The Directors as at the date of this report, whose names and functions are listed on pages 74 to 76, confirm that:
To the best of their knowledge, the Group’s financial statements, which have been prepared in accordance with UK-adopted
International Accounting Standards (UK-IFRS), give a true and fair view of the assets, liabilities, financial position and
profit or loss of the Group;
To the best of their knowledge, the Company’s financial statements, which have been prepared in accordance with United
Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including FRS 102 (The
Financial Reporting Standard applicable in the UK and Republic of Ireland), give a true and fair view of the assets,
liabilities, financial position and profit or loss of the Company; and
To the best of their knowledge, the Directors’ Report and the Strategic Report include a fair review of the development and
performance of the business and the position of the Group and the Company, together with a description of the Principal
Risks and uncertainties that it faces.
Each Director as at the date of this report further confirms that:
So far as the Director is aware, there is no relevant audit information of which the Group’s and the Company’s auditor is
unaware; and
The Director has taken all the steps that they ought to have taken as a Director to make himself/herself aware of any relevant
audit information and to establish that the Group’s and the Company’s auditor is aware of that information.
This confirmation is given and should be interpreted in accordance with the provisions of section 418 of the Companies Act 2006.
In addition, the Directors as at the date of this report consider that the Annual Report and Accounts, taken as a whole, is fair,
balanced and understandable and provides the information necessary for shareholders to assess the Company’s and the
Group’s position, performance, business model and strategy.
By Order of the Board
Vicki Bradin
Company Secretary 18 November 2025
The Sage Group plc. Company number 02231246
Directors’ Report continued
158
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
FINANCIAL
STATEMENTS
Financial statements
160 Independent Auditor’s Report to the members of The Sage Group plc.
Consolidated financial statements
174 Consolidated income statement
175 Consolidated statement of comprehensive income
176 Consolidated balance sheet
177 Consolidated statement of changes in equity
179 Consolidated statement of cash flows
Notes to the consolidated financial statements
180 1. Basis of preparation and accounting estimates and judgements
185 2. Segment information
191 3. Profit before income tax
201 4. Income tax expense
203 5. Earnings per share
204 6. Intangible assets
210 7. Property, plant and equipment
212 8. Working capital
215 9. Prov isions
217 10. Deferred income tax
219 11. Cash flow and net debt
223 12. Financial instruments
233 13. Equity
243 14. Acquisitions and disposals
247 15. Related party transactions
247 16. Events after the balance sheet date
248 17. Group undertakings
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
159
KPMG LLP’s Independent
Auditors Report
To the members of The Sage Group plc
1. Our opinion is unmodified
In our opinion:
the financial statements of The Sage Group plc give a true and fair view of the state of the Group’s and of the Parent
Company’s affairs as at 30 September 2025, and of the Group’s profit for the year then ended;
the Group financial statements have been properly prepared in accordance with UK-adopted international
accounting standards;
the Parent Company financial statements have been properly prepared in accordance with UK accounting standards,
including FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland; and
the Group and Parent Company financial statements have been prepared in accordance with the requirements of the
Companies Act 2006.
ADDITIONAL OPINION IN RELATION TO IFRS AS ISSUED BY THE IASB
As explained in note 1 to the Group financial statements, the Group, in addition to applying UK-adopted international
accounting standards, has also applied IFRS Accounting Standards as issued by the International Accounting Standards
Board (“IASB”).
In our opinion, the Group financial statements have been properly prepared in accordance with IFRS Accounting Standards as
issued by the IASB.
What our opinion covers
We have audited the Group and Parent Company financial statements of The Sage Group plc (“the Company”) for the year
ended 30 September 2025 (FY25) included in the Annual Report and Accounts 2025, which comprise:
Group (The Sage Group plc and its subsidiaries) Parent Company (The Sage Group plc)
Consolidated income statement;
Consolidated statement of comprehensive income;
Consolidated balance sheet;
Consolidated statement of changes in equity;
Consolidated statement of cash flows; and
Notes 1 to 17 to the Group financial statements, including
the accounting policies in note 1.
Company balance sheet;
Company statement of changes in equity; and
Notes 1 to 7 to the Parent Company financial statements,
including the accounting policies.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)) and applicable law. Our
responsibilities are described below. We believe that the audit evidence we have obtained is a sufficient and appropriate
basis for our opinion. Our audit opinion and matters included in this report are consistent with those discussed and included
in our reporting to the Audit and Risk Committee (“ARC).
We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with, UK ethical
requirements including the FRC Ethical Standard as applied to listed public interest entities.
160
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2. Overview of our audit
Factors driving
our view of risks
Our assessment of risks was shaped by a dynamic external
environment, including geopolitical tensions, macroeconomic
shifts, and evolving stakeholder and investor expectations.
Internal factors such as performance pressures also contributed
to potential financial reporting and operational risks. These
elements collectively informed our audit focus and risk
assessment approach.
The Group uses multiple IT systems to process a high volume
oftransactions in order to recognise revenue for the period,
resulting in an area where significant audit effort was required
and, consequently, was identified as a Key Audit Matter for
theGroup.
The carrying amount of investments in subsidiaries held at cost
in The Sage Group plc’s accounts is a material proportion of its
total company assets and, hence, is a Key Audit Matter for The
Sage Group plc accounts only.
Key Audit Matters Item
Revenue recognition
(Group) 4.1
Recoverability
ofinvestments
insubsidiaries
(ParentCompany) 4.2
Audit and Risk
Committee
(‘ARC’)
interaction
During the year, the ARC met four times. KPMG attended all ARC meetings and are provided with
anopportunity to meet with the ARC in private sessions without the Executive Directors being
present. For each Key Audit Matter, we have set out communications with the ARC in item 4,
including matters that required particular judgement for each.
The matters included in the Report of the Audit and Risk Committee on page 109 to 111 are
materially consistent with our observations of those meetings.
Our
independence
We have fulfilled our ethical responsibilities under, and
weremain independent of the Group in accordance with,
UKethical requirements including the FRC Ethical Standard
as applied to listed public interest entities.
We have not performed any non-audit services during
FY25orsubsequently which are prohibited by the FRC
EthicalStandard.
We were first appointed as auditor by the shareholders
fortheyear ended 30 September 2025. The period of total
uninterrupted engagement is for the one financial year
ended30 September 2025.
The Group engagement partner is required to rotate every
fiveyears. As these are the first set of the Group’s financial
statements signed by Simon Richardson, he will be required
to rotate off after the FY29 audit.
All component engagement partners have a tenure of one year.
Total audit fee £5.3m
Audit related
fees(including
interim review)
£0.5m
Other services £Nil
Non-audit fee as a %
of total audit and
audit related fee %
9%
Date first appointed 6 February 2025
Uninterrupted
audittenure
1 year
Next financial
periodwhich
requires a tender
2035
Tenure of Group
engagement partner
1 year
Tenure of component
engagement partners
1 year
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
161
KPMG LLPs Independent Auditors Report
To the members of The Sage Group plc continued
Materiality
(item 6 below)
The scope of our work is influenced by our view of
materiality and our assessed risk of material misstatement.
We have determined overall materiality for the Group
financial statements as a whole at £22.0m and for the
Parent Company financial statements as a whole at £20.0m.
We have determined that the Group’s normalised profit
before tax from continuing operations (‘PBTCO’) is the
benchmark for the Group. This is appropriate given the
sector in which the Group operates, its ownership, and the
focus of users. As such, we based our Group materiality on
the Group’s normalised PBTCO, of which it represents 4.6%.
Materiality for the Parent Company financial statements
was determined with reference to a benchmark of Parent
Company’s total assets, of which it represents 0.4%.
Materiality levels used in our audit
Group
GPM
AMPT
HCM
LCM
PLC
22.0
16.5
1.1
16.0
2.4
FY25 £m
20.0
Group Group Materiality
GPM Group Performance Materiality
AMPT Audit Misstatement Posting
Threshold
HCM Highest Component Materiality
LCM Lowest Component Materiality
PLC Parent Company Materiality
Group scope
(item 7 below)
We performed risk assessment procedures to determine
which of the Group’s components are likely to include
risks of material misstatement to the Group financial
statements, what audit procedures to perform at these
components and the extent of involvement required
from our component auditors around the world.
We scoped in:
Four components (UK, France, North America and
Sage Intacct North America) as quantitatively
significant components; and
Five other components where we performed
procedures to obtain further audit coverage.
Certain Group transactions originate in various
countries and are processed at the Group’s operating
centres in the US, UK and South Africa. We established
audit teams to perform centralised testing on behalf
ofour component teams in these locations.
In addition, for the remaining components for which
weperformed no audit procedures, we carried out
analysis at an aggregated Group level to reassess our
assessment that there is not a reasonable possibility
ofa material misstatement within these components.
We performed audit procedures in relation to
components that accounted for 83% of Group profit
before tax, and the Parent Company which accounted
for 4% of the Group profit before tax. These components
accounted for 89% of Group total assets (excluding
goodwill and intangibles).
We consider the scope of our audit, as communicated
tothe Audit and Risk Committee, to be an appropriate
basis for our audit opinion.
Coverage of Group
financialstatements
Our audit procedures covered
85%ofGroup revenue:
Group
Revenue
85%
162
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
The impact of
climate change
on our audit
In planning our audit, we considered the potential impacts of risks arising from climate change
on the Group’s business and its financial statements. The Group has set out its targets under its
Net Zero Transition Plan to achieve Net Zero by 2040 and reduce Scope 1, 2, and 3 GHG emissions
by 50% by 2030, from a 2019 base year, aligned to SBTi as disclosed on page 41.
In Note 1 to the consolidated financial statements, the Group has explained how they have
reflected the impact of climate change in their financial statements including how this aligns
with their commitment to achieve net zero emissions by 2040. As described in Note 1, there were
no factors identified that would have a material impact on the Group’s accounting estimates
andjudgements in the current year. The considerations in relation to goodwill impairment
testing are set out in note 6.1.
We have evaluated management’s assessment of the impact of climate-related risks, physical
andtransition risks and their climate-related commitments and assessed whether the impact
ofclimate change has been appropriately reflected by management in reaching their judgements
in relation to modelling future cash flows used in the assessments of goodwill impairment, going
concern and viability and associated disclosures. As part of this evaluation, we performed our
risk assessment to determine if the potential impacts of climate change may materially affect
the financial statements and our audit. We did this by making inquiries of management and
inspecting internal and external reports in order to independently assess the climate-related
risks and their potential impact. We also held discussions with our own climate change
professionals to challenge our risk assessment.
Based on our work, we determined that climate-related risks did not have a significant impact
onour audit and there is no significant impact of these risks on our Key Audit Matters.
We have also read the Group’s disclosures of climate related information in the Strategic Report
and considered consistency with the financial statements and our audit knowledge.
3. Going concern, viability and principal risks and uncertainties
The directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Group
or the Parent Company or to cease their operations, and as they have concluded that the Group’s and the Parent Company’s
financial position means that this is realistic. They have also concluded that there are no material uncertainties that could
have cast significant doubt over their ability to continue as a going concern for at least a year from the date of approval of
thefinancial statements (“the going concern period).
Going concern
We used our knowledge of the Group, its industry, and the general
economic environment to identify the inherent risks to its business
model and analysed how those risks might affect the Group’s
andParent Company’s financial resources or ability to continue
operations over the going concern period. The risks that we
considered most likely to adversely affect the Group’s and Parent
Company’s available financial resources over this period were:
Non-renewal of subscriptions by existing customers (‘churn’)
Decrease in the acquisition of new customers due to competition
We considered whether these risks could plausibly affect the
liquidity in the going concern period, including by assessing the
degree of downside assumptions that, individually and collectively,
could result in a liquidity issue, taking into account the Group’s
current and projected cash and facilities (a reverse stress test).
We also considered whether the going concern disclosure in note 1
tothe financial statements gives a full and accurate description of
the directors’ assessment of going concern, including the identified
risks, dependencies, and related sensitivities.
Accordingly, based on those procedures, we found the directors’
useof the going concern basis of accounting without any material
uncertainty for the Group and Parent Company to be acceptable.
However, as we cannot predict all future events or conditions and
assubsequent events may result in outcomes that are inconsistent
with judgements that were reasonable at the time they were made,
the above conclusions are not a guarantee that the Group or the
Parent Company will continue in operation.
Our conclusions
We consider that the directors’ use of the going
concern basis of accounting in the preparation
ofthe financial statements is appropriate;
We have not identified, and concur with the
directors’ assessment that there is not, a material
uncertainty related to events or conditions that,
individually or collectively, may cast significant
doubt on the Group’s or Parent Company’s ability
to continue as a going concern for the going
concern period;
We have nothing material to add or draw attention
to in relation to the directors’ statement in note 1
to the financial statements on the use of the going
concern basis of accounting with no material
uncertainties that may cast significant doubt over
the Group and Parent Company’s use of that basis
for the going concern period, and we found the
going concern disclosure in note 1 to be
acceptable; and
The related statement under the UK Listing Rules
set out on page 153 is materially consistent with
the financial statements and our audit knowledge.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
163
KPMG LLPs Independent Auditors Report
To the members of The Sage Group plc continued
Disclosures of emerging and principal risks and longer-term viability
Our responsibility
We are required to perform procedures to identify whether there
isa material inconsistency between the directors’ disclosures
inrespect of emerging and principal risks and the viability
statement, and the financial statements and our audit knowledge.
Based on those procedures, we have nothing material to add or
draw attention to in relation to:
the directors’ confirmation within the Viability Statement on
page 153 that they have carried out a robust assessment of the
emerging and principal risks facing the Group, including those
that would threaten its business model, future performance,
solvency and liquidity;
the Principal Risks and Uncertainties disclosures describing
these risks and how emerging risks are identified and explaining
how they are being managed and mitigated; and
the directors’ explanation in the Viability Statement of how they
have assessed the prospects of the Group, over what period they
have done so and why they considered that period to be
appropriate, and their statement as to whether they have a
reasonable expectation that the Group will be able to continue in
operation and meet its liabilities as they fall due over the period
of their assessment, including any related disclosures drawing
attention to any necessary qualifications or assumptions.
We are also required to review the Viability Statement set out on page
67 and 68 under the UK Listing Rules.
Our work is limited to assessing these matters in the context of only
the knowledge acquired during our financial statements audit. As we
cannot predict all future events or conditions and as subsequent
events may result in outcomes that are inconsistent with judgements
that were reasonable at the time they were made, the absence
ofanything to report on these statements is not a guarantee
astotheGroup’s and Parent Company’s longer-term viability.
Our reporting
We have nothing material to add or draw
attentiontoin relation to these disclosures.
We have concluded that these disclosures
arematerially consistent with the financial
statements and our audit knowledge.
4. Key audit matters
What we mean
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the
financial statements and include the most significant assessed risks of material misstatement (whether or not due to
fraud) identified by us, including those which had the greatest effect on:
the overall audit strategy;
the allocation of resources in the audit; and
directing the efforts of the engagement team.
164
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
We include below the Key Audit Matters together with our key audit procedures to address those matters and our results from
those procedures. These matters were addressed, and our results are based on procedures undertaken, for the purpose of our
audit of the financial statements as a whole. We do not provide a separate opinion on these matters.
4.1 Revenue recognition (Group)
Financial Statement Elements Our results
FY25 FY24
FY25: Acceptable
Revenue £2,513m £2,332m
Description of the Key Audit Matter Our response to the risk
Revenue Recognition
Revenue mainly comprises revenue from subscription
services, and maintenance and support services; and is
typically recognised over the contractual term.
Revenue is computed and recorded across multiple IT
systems that process a high volume of relatively low-value
transactions. Aggregated systematic errors in revenue
recognition could result in incorrect reporting of revenue.
The size of revenue, the fact that it is computed and
recorded across multiple IT systems is reflected in the
allocation of our resources when planning and executing
the audit across the Group.
Our procedures to address the risk included:
Walkthroughs and controls. We performed walkthroughs
of each significant class of revenue transaction. However,
we did not test the operating effectiveness of any process
level controls.
Test of details (data analytics). We primarily adopted a
data analytics approach for testing the revenue recognised
in the UK, North America and Sage Intacct North America
components. Our procedures involved testing the full
population of transaction data covering the majority
ofthebilling systems at these components and included
acorrelation analysis between invoiced revenue,
receivables, cash, deferred revenue and revenue
recognised. Where any postings did not follow our
expectations, we inspected their validity by agreeing a
sample of transactions to underlying documents such as
signed contracts, sales invoices and related cash receipt.
Test of details (non-data analytics). For all other
components where revenue was in-scope, and for billing
systems in the UK component not in scope for data
analytics approach, we tested a statistical sample of
revenue postings by inspecting their validity to underlying
documents such as signed contracts or other appropriate
evidence, recalculated the revenue for the period for the
sample, and compared it to the revenue recognised.
Communications with The Sage Group plc’s Audit and Risk Committee
Our discussions with and reporting to the Audit and Risk Committee included:
Our approach to the audit of revenue including details of planned substantive procedures (including data analytics)
andthe extent of our control reliance.
Our conclusions on the appropriateness of the revenue recognised for the period.
Areas of particular auditor judgement
We did not identify any areas of particular auditor judgement
Our results
The results of our testing were satisfactory and we considered the amount of revenue recognised to be acceptable.
Further information in the Annual Report and Accounts: See the Report of the Audit and Risk Committee on page 112 for
details on how the Audit and Risk Committee considered revenue recognition as an area of significant attention, page 192
to194 for the accounting policy on revenue recognition, and note 2.1 and 3.1 for the financial disclosures.
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
165
KPMG LLPs Independent Auditors Report
To the members of The Sage Group plc continued
4.2 Recoverability of investments in subsidiaries (Parent Company)
Financial Statement Elements Our results
FY25 FY24
FY25: Acceptable
Investments £3,088m £3,088m
Description of the Key Audit Matter Our response to the risk
Low risk, high value
The carrying amount of the Parent Company’s
investments in subsidiaries represents 65% of
theParentCompany’s total assets.
Their recoverability is not at a high risk of material
misstatement or subject to significant judgement.
However, due to their materiality in the context of the
Parent Company’s financial statements, this is considered
to be the area that had the greatest effect on our overall
Parent Company’s audit.
We performed the tests below rather than seeking to rely on
anyof the Parent Company’s controls because the nature of the
balance is such that we would expect to obtain audit evidence
primarily through the detailed procedures described.
Our procedures included:
Assessing management’s impairment indicator
assessment: We assessed management’s assessment
forindicators of impairment to understand the relevance
and appropriateness of factors considered by management
in their investment review.
Assessing the Group goodwill impairment work:
Wereferred to the conclusions reached in the Group
goodwill impairment work to assess whether they gave
riseto any indications of impairment which would be
relevant in assessing the recoverability of Parent
Company’s investment in subsidiaries.
Assessing component audits: Assessing the work
performed by the component auditors on all components
andconsidering the results of that work on those
components’ profits and net assets.
Our sector experience: We evaluated the current level
oftrading, including identifying any indications of a
downturn in activity considering our knowledge of the
Group and the industry.
Communications with The Sage Group plc’s Audit and Risk Committee
Our discussions with and reporting to the Audit and Risk Committee included:
Our approach to the audit of the recoverability of the Parent Company’s investments in subsidiaries
Our conclusion from our assessment of the impairment indicators based on the procedures stated above.
Areas of particular auditor judgement
We did not identify any area of particular auditor judgement.
Our results
The results of our testing were satisfactory and we found the Parent Company’s conclusion that there is no impairment
ofits investments in subsidiaries to be acceptable.
Further information in the Annual Report and Accounts: See page 255 for the accounting policy on investments in
subsidiaries, and note 2 to the Parent Company’s financial statements for the financial disclosures.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
5. Our ability to detect irregularities, and our response
Fraud – identifying and responding to risks of material misstatement due to fraud
Fraud risk
assessment
To identify risks of material misstatement due to fraud (fraud risks”) we assessed events or
conditions that could indicate an incentive or pressure to commit fraud or provide an opportunity
to commit fraud. Our risk assessment procedures included:
Enquiring of directors, the Audit and Risk Committee, internal audit and inspection of policy
documentation as to the Group’s high-level policies and procedures to prevent and detect
fraud, including the internal audit function, and the Group’s channel for “whistleblowing”,
aswell as whether they have knowledge of any actual, suspected or alleged fraud.
Reading Board and Audit and Risk Committee minutes.
Considering remuneration incentive schemes and performance targets for management
anddirectors.
Using analytical procedures to identify any unusual or unexpected relationships.
Using our own forensic professionals with specialised skills and knowledge to assist us
inidentifying the fraud risks based on discussions of the circumstances of the Group.
Risk
communications
We communicated identified fraud risks throughout the audit team and remained alert to any
indications of fraud throughout the audit. This included communication from the Group auditor
to component auditors of relevant fraud risks identified at the Group level and requesting
component auditors to perform procedures at the component level to report to the Group
auditorany identified fraud risk factors or identified or suspected instances of fraud.
Fraud risks
As required by auditing standards, and taking into account possible pressures to meet
performance targets, we performed procedures to address the risk of management override
ofcontrols, in particular the risk that Group and component management may be in a position
tomake inappropriate accounting entries. On this audit, we do not believe there is a fraud risk
related to revenue recognition because of the overall process in place for accounting for the
highvolume and low value revenue transactions and relatively lower and consistent levels of
manual adjustments to revenue. We did not identify any additional fraud risks.
Procedures
toaddress
fraudrisks
In determining the audit procedures, we took into account the results of our evaluation of the
design of some of the Group-wide fraud risk management controls. For further details in respect
of the Group-wide risk management controls refer to the report of the Audit and Risk Committee
on page 114.
We also performed the following procedures:
Identified journal entries and other adjustments to test at the Group level and at selected
in-scope components based on a determined risk criteria, such as postings to seldom used
accounts or journals posted after the closure of the general ledger, and comparing the
identified entries to supporting documentation.
Assessing whether the judgements made in making accounting estimates are indicative of
apotential bias.
Laws and regulations – identifying and responding to risks of material misstatement
relating to compliance with laws and regulations
Laws and
regulations risk
assessment
We identified areas of laws and regulations that could reasonably be expected to have a material
effect on the financial statements from our general commercial and sector experience, through
discussion with the directors and other management (as required by auditing standards) and from
inspection of the Group’s regulatory and legal correspondence. We discussed with the directors and
other management the policies and procedures regarding compliance with laws and regulations.
Risk
communications
We communicated identified laws and regulations throughout our team and remained alert
toanyindications of non-compliance throughout the audit. This included communication
fromthe Group auditor to component auditors of relevant laws and regulations identified at the
Group level, and a request for component auditors to report to the Group audit team any instances
of non-compliance with laws and regulations that could give rise to a material misstatement at
the Group level.
Direct laws
context and link
to audit
The potential effect of these laws and regulations on the financial statements varies considerably.
The Group is subject to laws and regulations that directly affect the financial statements including
financial reporting legislation (including related companies legislation), distributable profits
legislation and taxation legislation. We assessed the extent of compliance with these laws and
regulations as part of our procedures on the related financial statement items.
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167
KPMG LLPs Independent Auditors Report
To the members of The Sage Group plc continued
Most significant
indirect law/
regulation areas
The Group is subject to many other laws and regulations where the consequences of non-compliance
could have a material effect on amounts or disclosures in the financial statements, for instance
through the imposition of fines or litigation or the loss of the Group’s license to operate.
Weidentified the following areas as those most likely to have such an effect:
Data protection laws (requirements from existing data privacy laws)
Anti-bribery (reflecting the Group’s use of business partners for generating revenue
aswellasvarious incentive plans for business partners)
Employment law (reflecting the Group’s geographically diverse workforce)
Contract legislation (reflecting the Group’s use of trademarks, copyrights and patents)
Auditing standards limit the required audit procedures to identify non-compliance with these
laws and regulations to enquiry of the directors and other management and inspection of
regulatory and legal correspondence, if any. Therefore, if a breach of operational regulations is
not disclosed to us or evident from relevant correspondence, an audit will not detect that breach.
Context
Context of
theability of
the audit to
detect fraud or
breaches of law
or regulation
Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected
some material misstatements in the financial statements, even though we have properly planned and
performed our audit in accordance with auditing standards. For example, the further removed
non-compliance with laws and regulations is from the events and transactions reflected in the
financial statements, the less likely the inherently limited procedures required by auditing standards
would identify it. In addition, as with any audit, there remained a higher risk of non-detection of
fraud, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the
override of internal controls. Our audit procedures are designed to detect material misstatement.
We are not responsible for preventing non-compliance or fraud and cannot be expected to detect
non-compliance with all laws and regulations.
6. Our determination of materiality
The scope of our audit was influenced by our application of materiality. We set quantitative thresholds and overlay qualitative
considerations to help us determine the scope of our audit and the nature, timing and extent of our procedures, and in
evaluating the effect of misstatements, both individually and in the aggregate, on the financial statements as a whole.
£22m
Materiality
forthe group
financial
statements
asawhole
What we mean
A quantitative reference for the purpose of planning and performing our audit.
Basis for determining materiality and judgements applied
Materiality for the Group financial statements as a whole was set at £22m. This was determined with
reference to a benchmark of Group normalised profit before tax from continuing operations (‘PBTCO’).
We determined that Group normalised PBTCO is the main benchmark for the Group as we consider
profit before tax, excluding certain identified items, as a key indicator of performance and the
basis for earnings, and therefore the primary focus of an investor.
We normalised the Group’s PBTCO by adding back adjustments that do not represent the normal,
continuing operations of the Group. The items we adjusted for were related to reversals of property
restructuring costs and employee related unutilised provisions. As such, we based our Group
materiality on Group normalised PBTCO of £481m.
Our Group materiality of £22m was determined by applying a percentage to the Group normalised
PBTCO. When using a benchmark of the Group’s normalised PBTCO to determine overall materiality,
KPMG’s approach for listed entities considers a guideline range of up to 5% of the measure. In
setting overall Group materiality, we applied a percentage of 4.6% to the benchmark.
Materiality for the Parent Company financial statements as a whole was set at £20m, determined
with reference to a benchmark of Parent Company’s total assets, of which it represents 0.4%.
168
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
£16.5m
Performance
materiality
What we mean
Our procedures on individual account balances and disclosures were performed to a lower
threshold, performance materiality, so as to reduce to an acceptable level the risk that
individually immaterial misstatements in individual account balances add up to a material
amount across the financial statements as a whole.
Basis for determining performance materiality and judgements applied
We have considered performance materiality at a level of 75% of materiality for the Group financial
statements as a whole to be appropriate.
The Parent Company performance materiality was set at £15m, which equates to 75% of materiality
for the Parent Company financial statements as a whole.
We applied this percentage in our determination of performance materiality because we did not
identify any factors indicating an elevated level of risk.
£1.1m
Audit
misstatement
posting
threshold
What we mean
This is the amount below which identified misstatements are considered to be clearly trivial
from a quantitative point of view. We may become aware of misstatements below this threshold
which could alter the nature, timing and scope of our audit procedures, for example if we identify
smaller misstatements which are indicators of fraud.
This is also the amount above which all misstatements identified are communicated to The Sage
Group plc’s Audit and Risk Committee.
Basis for determining the audit misstatement posting threshold and
judgements applied
We set our audit misstatement posting threshold at 5% of our materiality for the Group financial
statements. We also report to the Audit and Risk Committee any other identified misstatements
that warrant reporting on qualitative grounds.
The overall materiality for the Group financial statements of £22m compares as follows to the main financial statement
caption amounts:
Total Group
revenue
FY25
Group profit
before tax
FY25
Total Group
assets
FY25
Financial statement Caption £2,513m £484m £3,713m
Group Materiality as % of caption 0.9% 4.5% 0.6%
7. The scope of our audit
Group scope
What we mean
How the Group auditor determined the procedures to be performed across the Group.
We applied the revised group auditing standards in our audit of the consolidation financial
statements. The revised standard changes how an auditor approaches the identification of
components, and how the audit procedures are planned and executed across components.
In particular, the definition of a component has changed, shifting the focus from how the entity prepares
financial information to how we, as the group auditor, plan to perform audit procedures to address group
risks of material misstatements (“RMMs”). Similarly, the group auditor has an increased role in
designing the audit procedures as well as making decisions on where these procedures are performed
(centrally and/or at component level) and how these procedures are executed and supervised. As a result,
we assess scoping and coverage in a different way and comparison to prior period coverage figures are
not meaningful. In this report, we provide an indication of scope coverage on the new basis.
We performed risk assessment procedures to determine which of the Group’s components are
likely to include RMMs to the Group financial statements and which procedures to perform at
these components to address those risks.
In total, we identified 85 components, having considered our evaluation of the Group’s
operational structure, geographical locations, the consolidation process and our ability
toperform audit procedures centrally.
Of those, we identified four quantitatively significant components (UK, France, North America
and Sage Intacct North America) which contained the largest percentages of either total revenue
or total assets of the Group, for which we performed audit procedures.
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KPMG LLPs Independent Auditors Report
To the members of The Sage Group plc continued
Group scope
continued
Additionally, having considered qualitative and quantitative factors, we selected five additional
components with accounts and/or disclosures contributing to the specific RMMs of the Group
financial statements.
The below summarises where we performed audit procedures:
Component type
Number of components
where we performed
audit procedures
Range of
materiality
applied
Quantitatively significant components 4 £8.1m – £16.0m
Other components where we performed procedures 5 £2.4m – £10.3m
Total 9
The Group also operates share service centres (‘operating centres’) that are relevant to our audit in
the UK, US and South Africa. These operating centres perform accounting and reporting activities
alongside related controls and support the Group’s operating entities. Together, these operating
centres process a substantial portion of the Group’s transactions, the outputs of which relate to
financial information of the reporting components they service and therefore they are not separate
reporting components. Each of the operating centres were subject to specified risk-focused audit
procedures, predominantly the testing of transaction processing and key manual process level
controls operated in the operating centres. Additionally, audit procedures were also performed
ontransactions directly processed at the reporting components. The combination of these audit
procedures constitute the audit for group reporting purposes on those reporting components.
We involved component auditors in performing the audit work on all 9 components. We performed
audit procedures on the items excluded from the normalised Group profit before tax used as the
benchmark for our materiality. We set the component materialities having regard to the mix of
size and risk profile of the Group across the components. We also performed the audit of the
parent company.
Our audit procedures covered 85% of Group revenue and we performed audit procedures in relation
to components that accounted for 83% of total profits and losses that made up the Group profit
before tax, and the Parent Company which accounted for 4% of the Group profit before tax. These
components accounted for 89% of Group total assets excluding goodwill and intangible assets.
Goodwill and intangible assets accounted for 65% of Group’s total assets and procedures over
these,mainly in relation to testing for impairment, were directly performed by the group auditor.
We have also performed audit procedures centrally across the Group, in the following areas:
Consolidation of the financial information;
Understanding the IT environment across the Group for key billing and accounting systems;
Journal entry analysis;
For UK, North America and Sage Intacct North America components, using technology
toperform a recalculation of the revenue recognised to assess the accuracy of revenue
recordedfor the year and perform a matching to cash receipts to assess the existence
oftheunderlying contract;
Uncertain tax positions;
Climate considerations and impact on the financial statements.
We also communicated to the component auditors the result of certain audit procedures performed
centrally but relevant to the component auditors, such as result of the central testing of IT systems
and configurations.
For the remaining components for which we performed no audit procedures, no component
represented more than 1% of Group total revenue or 2% of Group total assets (excluding Goodwill
&Intangibles) or more than 7% of total profits and losses that made up the Group profit before tax.
We performed analysis at an aggregated Group level to re-examine our assessment that there is
nota reasonable possibility of a material misstatement in these components.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Group scope
continued
Impact of controls on Group audit
The Group has a number of IT systems linked to financial reporting. We identified three key ledger
systems relevant to the preparation of Group accounts, in addition to the consolidation system.
With the assistance of our IT auditors, we obtained an understanding of these key ledger systems,
which are maintained centrally and are used by many of the components where we performed
audit procedures.
Having considered the efficiency and effectiveness of approaches to gain the appropriate
auditevidence, we took a predominantly substantive approach to the audit. This included a
data-oriented approach to testing key revenue streams using analytical routines. Given that
wedid not plan to rely on IT controls, a direct testing approach was used over the completeness
and reliability of data used in our substantive procedures, including in relation to our testing
ofautomated and manual journals.
Scope of Parent Company audit
We also performed the audit of the parent company. Our audit of The Sage Group plc company
financial statements was undertaken to the materiality level specified in item 6 above and the scope
of the audit work performed was fully substantive due to its nature of being a holding company.
Group auditor
oversight
What we mean
The extent of the Group auditor’s involvement in work performed by component auditors.
As part of establishing the overall Group audit strategy and plan, we conducted the risk assessment
and planning discussion meetings with component auditors to discuss Group audit risks relevant to
the components, including the key audit matter in respect of the recognition of revenue.
Instructions
We instructed the component auditors as to the significant areas to be covered, including the
relevant risks and the information to be reported back. We worked with our component auditors
throughout the audit to maintain an active dialogue and to determine the overall audit response.
We also released audit notices on a regular basis (as needed) to component auditors to provide
continuous updates regarding the overall audit.
Virtual meetings and calls
We held regular virtual meetings with the component auditors across all locations in scope for
group reporting. These meetings were held to understand the business, any updates to the risk
assessment and any issues and findings. The findings reported to us were discussed in more
detail with component auditors and any further work required was then performed either by the
group auditor or by the component auditors, as appropriate.
Global conferences
We hosted a two-day physical conference in London, UK in January 2025 and two virtual conferences
in June and September 2025. These conferences emphasised key areas of the group audit
instructions, facilitated two-way communication and sharing of risk assessment considerations
including group updates, and allowed us to enhance our understanding of the component audits.
In January, we held our first global conference which was attended by all in-scope component
auditors. This in-person conference enhanced collaboration and the sharing of understanding
of the Group, notably in our first year as the Group auditors. It also facilitated our discussions
around planning and risk assessment, specifically brainstorming the fraud risk assessment,
our initial scoping and an overview of data and analytics tools used in the audit.
In June, the first virtual conference covered key group developments, key messages regarding
independence, data analytics, and the group team’s involvement with components, specially
under ISA (UK) 600 revised.
In September, we held a second virtual conference to provide a further update on risk
assessment, the Group’s year-to-date results and reminders for component reporting.
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171
KPMG LLPs Independent Auditors Report
To the members of The Sage Group plc continued
Group auditor
oversight
continued
Site visits
We visited the component auditors across all in-scope markets to assess the audit risks and
strategy. At these visits, the results of the planning procedures and further audit procedures
communicated to us were discussed in more detail, and any further work required by us was
thenperformed by the component auditors.
Inspection of work papers
We inspected the work performed by the component auditors for the purpose of the Group audit
and evaluated the appropriateness of conclusions drawn from the audit evidence obtained and
consistencies between communicated findings and work performed, with a particular focus on
areas of component level risk assessment, audit procedures performed in relation in revenue,
journal entries and a selection of specific group level audit risks.
8. Other information in the Annual Report
The directors are responsible for the other information presented in the Annual Report together with the financial statements.
Our opinion on the financial statements does not cover the other information and, accordingly, we do not express an audit
opinion or, except as explicitly stated below, any form of assurance conclusion thereon.
All other information
Our responsibility
Our responsibility is to read the other information and, in doing so, consider
whether, based on our financial statements audit work, the information therein
is materially misstated or inconsistent with the financial statements or our
audit knowledge.
Our reporting
Based solely on that work we have not identified
material misstatements or inconsistencies in
the other information.
Strategic Report and Directors’ Report
Our responsibility and reporting
Based solely on our work on the other information described above we report to you as follows:
we have not identified material misstatements in the strategic report and the directors’ report;
in our opinion the information given in those reports for the financial year is consistent with the financial statements; and
in our opinion those reports have been prepared in accordance with the Companies Act 2006.
Directors’ Remuneration Report
Our responsibility
We are required to form an opinion as to whether the part of the Directors’
Remuneration Report to be audited has been properly prepared in accordance
with the Companies Act 2006.
Our reporting
In our opinion the part of the Directors’
Remuneration Report to be audited has
been properly prepared in accordance
withthe Companies Act 2006.
Corporate Governance disclosures
Our responsibility
We are required to perform procedures to identify whether there is a material
inconsistency between the financial statements and our audit knowledge, and:
the directors’ statement that they consider that the annual report and
financial statements taken as a whole is fair, balanced and understandable,
and provides the information necessary for shareholders to assess the
Group’s position and performance, business model and strategy;
the section of the annual report describing the work of the Audit and Risk
Committee, including the significant issues that the Audit and Risk
Committee considered in relation to the financial statements, and how
these issues were addressed; and
the section of the annual report that describes the review of the
effectiveness of the Group’s risk management and internal control systems.
Our reporting
Based on those procedures, we have
concluded that each of these disclosures
ismaterially consistent with the financial
statements and our audit knowledge.
We are also required to review the part of the Corporate Governance Report
relating to the Group’s compliance with the provisions of the UK Corporate
Governance Code specified by the UK Listing Rules for our review.
We have nothing to report in this respect.
172
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Other matters on which we are required toreport by exception
Our responsibility
Under the Companies Act 2006, we are required to report to you if, in our opinion::
adequate accounting records have not been kept by the Parent Company, or
returns adequate for our audit have not been received from branches not
visited by us; or
the Parent Company financial statements and the part of the Directors’
Remuneration Report to be audited are not in agreement with the
accounting records and returns; or
certain disclosures of directors’ remuneration specified by law are not
made; or
we have not received all the information and explanations we require for
our audit.
Our reporting
We have nothing toreport in theserespects.
9. Respective responsibilities
Directors’ responsibilities
As explained more fully in their statement set out on page 158, the directors are responsible for: the preparation of the
financial statements including being satisfied that they give a true and fair view; such internal control as they determine is
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud
or error; assessing the Group and Parent Company’s ability to continue as a going concern, disclosing, as applicable, matters
related to going concern; and using the going concern basis of accounting unless they either intend to liquidate the Group or
the Parent Company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue our opinion in an auditor’s report. Reasonable assurance is a high level of
assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they
could reasonably be expected to influence the economic decisions of users taken on the basis of the financial statements.
A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.
The Company is required to include these financial statements in an annual financial report prepared under Disclosure
Guidance and Transparency Rule 4.1.17R and 4.1.18R. This auditor’s report provides no assurance over whether the annual
financial report has been prepared in accordance with those requirements.
10. The purpose of our audit work and towhom we owe our responsibilities
This report is made solely to the Companys members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006
and the terms of our engagement by the Company. Our audit work has been undertaken so that we might state to the Company’s
members those matters we are required to state to them in an auditor’s report, and the further matters we are required to state
to them in accordance with the terms agreed with the Company, and for no other purpose. To the fullest extent permitted by
law, we do not accept or assume responsibility to anyone other than the Company and the Company’s members, as a body, for
our audit work, for this report, or for the opinions we have formed.
Simon Richardson (Senior Statutory Auditor)
for and on behalf of KPMG LLP, Statutory Auditor
Chartered Accountants
15 Canada Square
London E14 5GL
18 November 2025
Strategic Report Governance Report Financial Statements Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
173
2025 2024
Note £m £m
Revenue
2.1, 3.1
2,513
2,332
Cost of sales
(183)
(168)
Gross profit
2,330
2,164
Selling and administrative expenses
(1,800)
(1,712)
Operating profit
2.2, 3.2
530
452
Finance income
3.5
12
19
Finance costs
3.5
(58)
(45)
Profit before income tax
484
426
Income tax expense
4
(115)
(103)
Profit for the year
369
323
Profit attributable to:
Owners of the parent
369
323
Earnings per share attributable to the owners of the parent (pence)
Basic
5
37.74p
32.10p
Diluted
5
37.16p
31.55p
All operations in the year relate to continuing operations.
Consolidated income statement
For the year ended 30 September 2025
174
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2025 2024
Note £m £m
Profit for the year
369
323
Items of other comprehensive income that will not be reclassified
to profit or loss, net of tax:
Actuarial gain/(loss) on post-employment benefit obligations
13.4
1
(2)
Fair value reassessment of equity investments
(2)
(1)
(2)
Items that may be reclassified to profit or loss, net of tax:
Exchange differences on translating foreign operations and net investment hedges
13.3
10
(101)
Changes in fair value of foreign currency basis of hedge relationships
13.3
(2)
Amortisation of foreign currency basis of hedge relationships
13.3
1
9
(101)
Other comprehensive income/(expense) for the year, net of tax
8
(103)
Total comprehensive income for the year
377
220
Total comprehensive income for the year attributable to:
Owners of the parent
377
220
Consolidated statement of comprehensive income
For the year ended 30 September 2025
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
175
2024
2025 (restated)*
Note £m £m
Non-current assets
Goodwill
6.1
2,213
2,122
Other intangible assets
6.2
212
228
Property, plant and equipment
7
144
108
Equity investments
4
6
Trade and other receivables
8.1
144
137
Deferred income tax assets
10
101
81
Derivative financial instruments
12.5
32
29
2,850
2,711
Current assets
Trade and other receivables
8.1
471
404
Current income tax asset
2
16
Cash and cash equivalents
11.3
390
508
863
928
Total assets
3,713
3,639
Current liabilities
Trade and other payables
8.2
(433)
(405)
Current income tax liabilities
(39)
(26)
Borrowings
11.4
(17)
(15)
Provisions
9
(21)
(22)
Deferred income
8.3
(845)
(758)
(1,355)
(1,226)
Non-current liabilities
Borrowings
11.4
(1,562)
(1,231)
Post-employment benefits
(25)
(23)
Deferred income tax liabilities
10
(15)
(19)
Provisions
9
(23)
(25)
Trade and other payables
8.2
(8)
(3)
Deferred income
8.3
(5)
(6)
Derivative financial instruments
12.5
(13)
(1,638)
(1,320)
Total liabilities
(2,993)
(2,546)
Net assets
720
1,093
Equity attributable to owners of the parent
Ordinary shares
13.1
11
11
Share premium
548
548
Other reserves
13.3
(369)
(429)
Retained earnings
13.4
530
963
Total equity
720
1,093
* The comparative balance sheet at 30 September 2024 has been restated as discussed within ‘Basis of preparation’ (see note 1) and adjusted for finalisation of the
fair value of assets acquired and liabilities assumed in the acquisition of Infineo SAS (see notes 1 and 14)
The consolidated financial statements on pages 174 to 251 were approved by the Board of Directors on 18 November 2025 and are
signed on their behalf by:
Jonathan Howell
Chief Financial Officer
Consolidated balance sheet
As at 30 September 2025
176
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Attributable to owners of the parent
Ordinary Share Other Retained Total
shares premium reserves earnings equity
Note £m £m £m £m £m
At 1 October 2024
11
548
(429)
963
1,093
Adjustment on initial application of IFRS 9
hedge accounting
1
(1)
Adjusted opening shareholders’ equity
11
548
(428)
962
1,093
Profit for the year
369
369
Other comprehensive income:
Actuarial gain on post-employment benefit obligations
1
1
Fair value reassessment of equity investments
(2)
(2)
Exchange differences on translating foreign
operations and net investment hedges
13.3
10
10
Changes in fair value of foreign currency basis
of hedge relationships
13.3
(2)
(2)
Amortisation of foreign currency basis
of hedge relationships
13.3
1
1
Total comprehensive income
for the year ended 30 September 2025
9
368
377
Transactions with owners:
Employee share option scheme—value of employee
services including deferred tax
13.4
57
57
Vesting of share awards and exercise of share options
13.3, 13.4
50
(41)
9
Share buyback programme
13.4
(609)
(609)
Dividends paid to owners of the parent
13.4, 13.6
(207)
(207)
Total transactions with owners
for the year ended 30 September 2025
50
(800)
(750)
At 30 September 2025
11
548
(369)
530
720
Consolidated statement of changes in equity
For the year ended 30 September 2025
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
177
Attributable to owners of the parent (restated)*
Ordinary Share Other Retained Total
shares premium reserves*earnings*equity
Note £m £m £m £m £m
At 1 October 2023
12
548
(324)
1,171
1,407
Profit for the year
323
323
Other comprehensive expense:
Exchange differences on translating foreign operations
and net investment hedges
13.3
(101)
(101)
Actuarial loss on post-employment benefit obligations
(2)
(2)
Total comprehensive (expense)/income
for the year ended 30 September 2024
(101)
321
220
Transactions with owners:
Employee share option scheme—value of employee
services including deferred tax
13.4
62
62
Vesting of share awards and exercise of share options
13.4
50
(41)
9
Cancellation of ordinary shares
13.1, 13.4
(1)
1
Share buyback programme
13.4
(351)
(351)
Purchase of shares by Employee Benefit Trust
13.3, 13.5
(55)
(55)
Dividends paid to owners of the parent
13.4, 13.6
(199)
(199)
Total transactions with owners
for the year ended 30 September 2024
(1)
(4)
(529)
(534)
At 30 September 2024
11
548
(429)
963
1,093
* The comparative statement of changes in equity for the year ended 30 September 2024 has been restated as discussed within ‘Basis of preparation’ (see note 1)
Consolidated statement of changes in equity
For the year ended 30 September 2024
178
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2025 2024
Note £m £m
Cash flows from operating activities
Cash generated from continuing operations
11.1
675
625
Interest paid
(46)
(43)
Income tax paid
(101)
(91)
Net cash generated from operating activities
528
491
Cash flows from investing activities
Purchase of equity investment
(2)
Acquisition of subsidiaries, net of cash acquired
14.1
(82)
(30)
Purchases of intangible assets
(18)
(18)
Purchases of property, plant and equipment
7
(41)
(19)
Proceeds from disposals of property, plant and equipment
7
1
9
Interest received
13
19
Net cash used in investing activities
(127)
(41)
Cash flows from financing activities
Proceeds from borrowings
11.2
297
Repayments of borrowings
11.2
(2)
Capital element of lease payments
11.2
(17)
(16)
Borrowing costs
(2)
(1)
Receipt of lease incentive
6
Share buyback programme
13.4
(605)
(348)
Proceeds from issuance of treasury shares
9
9
Purchase of shares by Employee Benefit Trust
13.3, 13.5
(55)
Dividends paid to owners of the parent
13.6
(207)
(199)
Net cash used in financing activities
(521)
(610)
Net decrease in cash and cash equivalents (before exchange rate movement)
(120)
(160)
Effects of exchange rate movement
11.2
2
(28)
Net decrease in cash and cash equivalents
(118)
(188)
Cash and cash equivalents at 1 October
11.2
508
696
Cash and cash equivalents at 30 September
11.2
390
508
Consolidated statement of cash flows
For the year ended 30 September 2025
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179
1 Basis of preparation and accounting estimates and judgements
Accounting policies applicable across the consolidated financial statements are shown below. Accounting policies that are
specific to a component of the consolidated financial statements have been incorporated into the relevant note.
Basis of preparation
The consolidated financial statements of The Sage Group plc. (the Company) and together with its subsidiaries (the Group) have
been prepared in accordance with UK-adopted International Accounting Standards (UK-IFRS) in conformity with the
requirements of the Companies Act 2006 and also prepared in accordance with International Financial Reporting Standards
(IFRS) as issued by the International Accounting Standards Board (IASB).
UK-IFRS can differ in certain respects from IFRS as issued by the IASB. The differences have no impact on the Group’s
consolidated financial statements for the years presented.
The consolidated financial statements have been prepared under the historical cost convention, except where adopted IFRS
require an alternative treatment. The principal variations from the historical cost convention relate to derivative financial
instruments and equity investments which are measured at fair value. In the current year, treasury share reserve and capital
redemption reserve have been presented separately within other reserves (earlier combined within retained earnings).
This change provides visibility and greater clarity to users of the consolidated financial statements.
The consolidated financial statements of the Group comprise the financial statements of the Company and entities controlled
by the Company (its subsidiaries) prepared at the end of the reporting period. The accounting policies have been consistently
applied across the Group. The Company controls an entity when it is exposed, or has rights, to variable returns from its
involvement with the entity and has the ability to affect those returns through its power over the entity, which is usually from
the date of acquisition.
All figures presented are rounded to the nearest £m, unless otherwise stated.
Impact of application of hedging requirements of IFRS 9 Financial Instruments
As at 1 October 2024, the Group elected to apply the hedge accounting requirements in IFRS 9 Financial Instruments instead of
those in IAS 39 Financial Instruments: Recognition and Measurement. This standard introduces simplified hedge accounting
through closer alignment with the entity’s risk management methodology.
All existing hedge relationships were regarded as continuing hedge relationships. All such designated hedge relationships
under IAS 39 as at 30 September met the criteria for hedge accounting under IFRS 9 as the Group’s risk management strategies
and hedge documentation were aligned to the new standard.
The Group has adopted the modified transition approach and therefore adjusted opening retained earnings and other reserve
balances for the impact of adopting IFRS 9 hedge accounting and has not restated prior period comparatives.
Under IAS 39 the Group included the cost of hedging within the hedge relationship. On transition, IFRS 9 allows the choice to
separate aspects of the cost of hedging from the designation within a hedge relationship as part of the hedging instrument.
Under IFRS 9, in relation to the cross-currency interest rate swaps that are designated in the aforementioned hedge
relationships, the Group has separated the costs relating to currency basis from the hedge relationship and therefore allocates
this component within a newly recognised cost of hedging reserve.
On transition to IFRS 9, an equity classification adjustment was recognised for which £3m was credited to the translation
reserve and £1m to the cash flow hedging reserve, offset by £4m debited to the costs of hedging reserve.
The value of the cost of hedging reserve at designation of the hedge relationship is amortised to the income statement (within
finance costs) over the expected life of the hedge relationship. An adjustment to retained earnings of £1m was recognised on
transition to reflect the cumulative effect of hedging costs that would have been recognised under IFRS 9 over the life of the
Group’s existing hedging arrangements up to the date of adoption.
Other than the changes above, there are no additional accounting differences applied as a result of the adoption of IFRS 9
hedge accounting requirements when compared to the previous accounting policies under IAS 39.
The impact on the year ended 30 September 2025 is not material and the transition did not result in any changes in the
measurement or classification of financial instruments as at 1 October 2024.
Notes to the consolidated financial statements
180
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
1 Basis of preparation and accounting estimates and judgements continued
New or amended accounting standards
There are no accounting standards, amendments, or interpretations effective for the first time this financial year that have had
a material impact on the Group. No standards have been early adopted during the year.
The Directors also considered the impact on the Group of new and revised accounting standards, interpretations, or
amendments which have been issued but were not effective for the Group for the year ended 30 September 2025.
On 9 April 2024, the IASB issued a new standard, IFRS 18 “Presentation and Disclosure in Financial Statements”, which will
replace IAS 1 “Presentation of Financial Statements” which if adopted by the UK Endorsement Board, will be effective for annual
reporting periods beginning on or after 1 January 2027. The key new concepts introduced in IFRS18 relate to:
The structure of the statement of profit or loss;
Required disclosures in the financial statements for certain profit or loss performance measures that are reported outside
an entity’s financial statements (that is, management-defined performance measures); and
Enhanced principles on aggregation and disaggregation which apply to the primary financial statements and notes
in general.
While IFRS 18 will not impact the recognition or measurement of items in the financial statements, it will likely result
in changes to how Sage presents certain information. The Group is in the process of assessing the impact that the application
of this standard will have on the Group’s financial statements when first applied.
No other new or revised accounting standards, interpretations, or amendments which have been issued but were not effective
are expected to have a material impact on the Group’s financial statements when first applied.
Going concern
The Group’s business activities, together with the factors likely to affect its future development, performance, and position,
are set out in the Strategic Report on pages 1 to 68.
In preparing these consolidated financial statements, the Directors have reviewed and approved a going concern assessment
which considers the liquidity forecast of the Group for a period of at least 12 months from the date of the approval of these
consolidated financial statements. The liquidity forecast reflects the expected impact of economic conditions on trading,
including the current inflationary environment. More specifically, full consideration has been given to the potential risks and
uncertainties linked to the changing macroeconomic environment, and the possible impact on the Group’s customer base.
In light of this, we note that the Group’s operational and financially robust position is supported by:
High-quality recurring and subscription-based revenue;
Resilient cash generation and robust liquidity (see note 11), supported by strong underlying cash conversion of 110%,
reflecting the strength of the subscription business model; and
A well-diversified small and medium-sized customer base which is geographically diverse.
In preparing the going concern assessment scenario-specific stress testing has been performed, with the level of churn
assumptions increasing by 75%, and a significant reduction in the level of new customer acquisition and sales to existing
customers. Under these scenarios, the Group continues to have sufficient resources to continue in operational existence
without the need to seek additional financing. If more severe impacts occur there are further controllable mitigating actions
which can be taken to protect liquidity, including the reduction of discretionary spend. Stress testing has also been performed
as part of the severe but plausible scenarios (as described within the Viability Statement on 67 to 68).
The Directors have also reviewed the results of reverse stress testing performed to provide an illustration of the level of churn
and deterioration in new customer acquisition which would be required to exhaust available liquidity down to minimum working
capital requirements. The result of the reverse stress testing has highlighted that such a scenario would only arise following a
significant deterioration in performance, well in excess of the assumptions considered in the stress testing scenarios above.
The probability of these factors occurring is deemed to be remote given the resilient nature of the subscription business model,
robust balance sheet, and continued strong cash conversion.
After making enquiries, the Directors have a reasonable expectation that Sage has adequate resources to continue in
operational existence throughout the going concern assessment period. Accordingly, the consolidated and Company financial
information has been prepared on a going concern basis.
Further details for adopting the going concern basis are set out in the Directors’ Report on pages 152 to 158.
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181
1 Basis of preparation and accounting estimates and judgements continued
Foreign currencies
The consolidated financial statements are presented in sterling, which is the functional currency of the Company and the
presentation currency for the consolidated financial statements.
Foreign currency transactions are recorded at the rates of exchange prevailing on the dates of the transactions.
Foreign currency monetary items are translated at the rates prevailing at the end of the reporting period. Non-monetary
items that are measured in terms of historical cost in a foreign currency are not retranslated.
Exchange differences arising on the settlement of monetary items and on the retranslation of monetary items are included
in profit or loss for the period, except for foreign currency movements on intercompany balances where settlement is not
planned or likely in the foreseeable future, in which case they are recognised in other comprehensive income. Foreign exchange
movements on external borrowings and derivative financial instruments which are designated as a hedge of the net investment
in its related subsidiaries are recognised in the translation reserve.
The assets and liabilities of the Group’s subsidiaries outside the UK are translated into sterling using period-end exchange
rates. Income and expense items are translated at the average exchange rates for the period. Where differences arise between
these rates, they are recognised in other comprehensive income and the translation reserve. Foreign exchange movements on
derivative financial instruments which are designated in cash flow hedge relationships are included in the profit or loss for the
period, to offset foreign currency movements in the hedged item.
When a foreign operation is partially disposed of or sold, exchange differences that were recorded in other comprehensive
income are recycled in the income statement as part of the gain or loss on sale, with the exception of exchange differences
recorded in equity prior to the transition to IFRS on 1 October 2004, in accordance with IFRS 1 “First-time Adoption of
International Financial Reporting Standards”.
Climate change
In preparing the consolidated financial statements, management has considered the impact of climate change, with particular
reference to the disclosures provided in the Strategic Report.
As a business, we are committed to reducing our carbon emissions and target achieving net zero by 2040. We support our
customers, small and mid-sized businesses, in achieving net zero by sharing the knowledge, technology and skills to be a
driving force for change. We have continued to support more broadly by advocating for enabling policies and standards that
support a transition to a low-carbon economy.
We recognise the importance of identifying and effectively managing the physical and transitional risks that climate change
poses to our operations and consider the impact of climate-related matters, including legislation, on our business.
The climate change scenario analyses and financial quantification of climate risks undertaken in line with Task Force on
Climate-related Financial Disclosures recommendations did not identify any material impact on the Group’s financial results,
going concern or viability. More specifically:
In preparing the viability assessment, consideration has been given to the potential impact of climate change over the next
three years, as set out in the Strategic Report. No material impact has been identified at this stage.
Climate change-related factors on matters including residual values, useful lives and depreciation and amortisation
periods which relate to non-current assets have also been considered, with no impact identified at this stage.
In our future forecasts used for goodwill impairment and the going concern assessment, we have considered the extent
to which costs associated with our climate-related commitments have been considered, as well as broader societal
commitments. These commitments do not have a material impact.
We have also considered the extent to which climate change could impact longer-term economic growth, which may impact
long-term growth rates used in the goodwill impairment test. Sensitivity testing demonstrates that all cash-generating
units retain sufficient headroom.
Notes to the consolidated financial statements continued
182
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1 Basis of preparation and accounting estimates and judgements continued
Accounting estimates and judgements
The preparation of financial statements requires the use of accounting estimates and judgements by management, including in
the application of accounting policies. We continually evaluate our estimates and judgements based on available information.
Management has determined that there are no areas of estimation uncertainty that could be significant under IAS 1
“Presentation of Financial Statements”, being areas of estimation uncertainty with a significant risk of a material change
to the carrying value of assets and liabilities within the next financial year.
Other key estimates are made when preparing the financial statements, which, while not meeting the definition of a significant
estimate under IAS 1, involve the measurement of certain material assets or a higher degree of complexity.
Significant judgements are those made by management in applying our accounting policies that have a material impact on the
amounts presented in the financial statements.
Management’s rationale in relation to these key accounting estimates and significant judgements are regularly assessed and,
where material in value or in risk, are discussed with the Audit and Risk Committee. These areas are discussed in further
detail below:
Revenue recognition (judgement)
Over a third of the Company’s revenue is generated from sales to business partners rather than end users. The key judgement is
determining whether the business partner is a customer of the Group. The key criterion in this determination is whether the
business partner has taken control of the product. Considering the nature of Sage’s subscription products and support services,
this is usually assessed based on whether the business partner has responsibility for payment, has discretion to set prices,
and takes on the risks and rewards of the product from Sage.
Where the business partner is a customer of Sage, commissions are remunerated in the form of a discount and are recognised
as a deduction from revenue.
Where the business partner is not a customer of Sage and their part in the sale has simply been in the form of a referral, they
are remunerated in the form of a commission payment. These payments are treated as contract acquisition costs (see note 8.1).
Goodwill impairment (estimate)
The estimates applied in calculating the value in use of the cash-generating units being tested for impairment are a source of
estimation uncertainty. The key estimates considered in the calculation relate to the future performance expectations of the
business and include the average medium-term revenue growth rate, the long-term growth rate of net operating cash flows and
the discount rate.
Further information on these key estimates, as well as the level at which goodwill is monitored and the results of sensitivity
analysis are disclosed in note 6.1.
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1 Basis of preparation and accounting estimates and judgements continued
Business combinations (judgement and estimate)
When the Group completes a business combination, the consideration transferred for the acquisition and the identifiable
assets and liabilities are recognised at their fair values. The amount by which the consideration exceeds the net assets
acquired is recognised as goodwill. The application of accounting policies to business combinations involves judgement
and the use of estimates.
In the year, the Group acquired and finalised the purchase price accounting for the acquisitions of Tritium Software, S.L.
("Tritium Software") and Fyle Technologies Private Limited ("Fyle"), and finalised the purchase price accounting for Infineo
SAS ("Infineo") which was acquired in the prior year. As part of finalising the purchase price accounting, external independent
valuation experts were engaged to support with the identification and valuation of acquired intangible assets:
Judgement was required with respect to the identification of acquired intangible assets, with both technology and customer
relationships being identified. Subsequently, the valuation of those acquired intangible assets involved key estimates.
Valuation techniques including the relief from royalty method, discounted cash flows, the multi-period excess earnings
method, and the income approach were used to value the technology and customer relationships. The key estimates
requiring consideration as part of the valuations included the application of a discount rate and the use of an appropriate
royalty rate.
Based on the strategic intent and rationale for the acquisition, and the way in which management intends to monitor the
performance of the business going forward, judgement was also required in allocating the acquired goodwill to the Cash
Generating Units (CGUs).
For further details on the above transactions, see note 14.
Notes to the consolidated financial statements continued
184
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2 Segment information
This note shows how Group revenue and Group operating profit are generated across the three reportable segments in
which the Group operates as listed in the accounting policy below.
For each reportable segment, revenue and operating profit are compared to prior year in order to understand the
movements in the year. This comparison is provided for statutory, underlying, and organic revenue and statutory,
underlying, and organic operating profit.
Statutory results reflect the Group’s results prepared in accordance with the requirements of UK-IFRS and IFRS as
issued by the IASB.
“Underlying” and “underlying as reported” are non-GAAP measures. Underlying measures are adjusted to exclude
items which in management’s judgement need to be disclosed separately by virtue of their size, nature or frequency.
These measures are considered key measures within the business which aid understanding of the performance for the
year and comparability between periods. The items excluded comprise both: a) recurring items which include
purchase price adjustments including amortisation of acquired intangible assets and adjustments made to reduce
deferred income arising on acquisitions, acquisition-related items, and unhedged foreign currency movements on
intercompany balances; and b) non-recurring items that management considers to be one-off or non-operational such
as gains and losses on the disposal of assets, impairment charges and reversals, and restructuring-related costs.
Management applies judgement in determining which items should be excluded from underlying performance.
See note 3.6 for details of these adjustments.
In addition, underlying measures are presented on a constant currency basis with prior year amounts translated at current
year exchange rates. Prior year underlying amounts at prior year exchange rates are “underlying as reported”; prior year
and current year underlying amounts at current year exchange rates are “underlying”.
“Organic” is a non-GAAP measure. In addition to the adjustments made to the underlying measures, the contributions
from discontinued operations, disposals, and assets held for sale of standalone businesses in the current and prior
period are removed so that results can be compared to the prior year on a like-for-like basis. Results from acquired
businesses are excluded in the year of acquisition. Adjustments are made to the comparative period to present prior
period acquired businesses as if these had been part of the Group throughout the prior period. Acquisitions and
disposals which occurred close to the start of the opening comparative period where the contribution impact would
be immaterial are not adjusted.
In addition, the following reconciliations are made in this note to the extent adjustments have arisen:
Statutory revenue per segment reconciled to the statutory revenue for the year as per the income statement.
Statutory operating profit per segment reconciled to the statutory operating profit for the year as per the
income statement.
Statutory revenue reconciled to underlying revenue per segment (detailing the adjustments made).
Statutory operating profit reconciled to underlying operating profit per segment (detailing the adjustments made).
Non-GAAP measures should not be viewed in isolation, nor are considered as a substitute for measures reported in
accordance with IFRS.
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2 Segment information continued
Accounting policy
In accordance with IFRS 8 “Operating Segments”, information for the Group’s operating segments has been derived using
the information used by the Chief Operating Decision Maker (CODM). The Group’s Executive Leadership Team (ELT) has
been identified as the CODM, in accordance with their designated responsibility for the allocation of resources to
operating segments and assessing their performance through the Monthly Performance Reviews. The ELT uses organic and
underlying data to monitor business performance. Operating segments are reported in a manner which is consistent with
the operating segments produced for internal management reporting.
The Group is organised into three key operating segments:
North America
United Kingdom, Ireland, Africa and APAC (UKIA)
Europe
For reporting under IFRS 8, each of the three operating segments above represents a reportable segment.
Segment reporting
The tables overleaf show a segmental analysis of the results for continuing operations.
The revenue analysis in the table overleaf is based on the location of the customer, which is not materially different from the
location where the order is received and where the assets are located.
Revenue categories are defined in note 3.1.
Notes to the consolidated financial statements continued
186
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2 Segment information continued
2.1 Revenue by segment
Year ended 30 September 2025
Change
Statutory and Organic
Underlying adjustments* Organic
£m £m
£m
Statutory
Underlying
Organic
Recurring revenue by segment
North America
1,110
(2)
1,108
8%
12%
11%
UKIA
714
714
9%
9%
9%
Europe
612
(5)
607
7%
8%
7%
Recurring revenue
2,436
(7)
2,429
8%
10%
9%
Other revenue by segment
North America
28
28
13%
17%
17%
UKIA
15
15
(3%)
(2%)
(2%)
Europe
34
34
(5%)
(4%)
(4%)
Other revenue
77
77
1%
3%
3%
Total revenue by segment
North America
1,138
(2)
1,136
8%
12%
11%
UKIA
729
729
9%
9%
9%
Europe
646
(5)
641
6%
7%
6%
Total revenue
2,513
(7)
2,506
8%
10%
9%
Year ended 30 September 2025
Change
Statutory and Organic
Underlying adjustments* Organic
£m £m
£m
Statutory
Underlying
Organic
Total revenue by type
Software Subscription Revenue
2,093
(7)
2,086
10%
12%
11%
Other Recurring Revenue
343
343
(1%)
1%
1%
Recurring revenue
2,436
(7)
2,429
8%
10%
9%
Other revenue
77
77
1%
3%
3%
Total revenue
2,513
(7)
2,506
8%
10%
9%
Note:
* Adjustments relate to the acquisition of Tritium Software and Fyle.
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2 Segment information continued
2.1 Revenue by segment continued
Year ended 30 September 2024
Statutory and Impact of
Underlying as foreign Organic
reported exchange Underlying adjustments* Organic
£m £m £m £m £m
Recurring revenue by segment
North America
1,028
(34)
994
5
999
UKIA
655
(2)
653
653
Europe
574
(6)
568
1
569
Recurring revenue
2,257
(42)
2,215
6
2,221
Other revenue by segment
North America
24
24
24
UKIA
15
15
15
Europe
36
36
36
Other revenue
75
75
75
Total revenue by segment
North America
1,052
(34)
1,018
5
1,023
UKIA
670
(2)
668
668
Europe
610
(6)
604
1
605
Total revenue
2,332
(42)
2,290
6
2,296
Year ended 30 September 2024
Statutory
and Impact of
Underlying foreign Organic
as reported exchange Underlying adjustments* Organic
£m £m £m £m £m
Total revenue by type
Software Subscription Revenue
1,910
(34)
1,876
6
1,882
Other Recurring Revenue
347
(8)
339
339
Recurring revenue
2,257
(42)
2,215
6
2,221
Other revenue
75
75
75
Total revenue
2,332
(42)
2,290
6
2,296
Note:
* Adjustments relate to the acquisition of Infineo and Anvyl, Inc. (“Anvyl”) in the previous year.
Notes to the consolidated financial statements continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2 Segment information continued
2.2 Operating profit by segment
Year ended 30 September 2025
Change
Underlying
Underlying and
Statutory adjustments Organic
£m £m
£m
Statutory Underlying
Organic
Operating profit by segment
North America
231
26
257
21%
14%
15%
UKIA
182
25
207
17%
12%
12%
Europe
117
19
136
12%
31%
28%
Total operating profit
530
70
600
17%
17%
16%
Year ended 30 September 2024
Impact of
Underlying Underlying as foreign Organic
Statutory adjustments reported exchange Underlying adjustments* Organic
£m £m £m £m £m £m £m
Operating profit by segment
North America
192
43
235
(11)
224
(1)
223
UKIA
155
33
188
(3)
185
185
Europe
105
1
106
(2)
104
3
107
Total operating profit
452
77
529
(16)
513
2
515
Note:
* Adjustments relate to the acquisition of Infineo and Anvyl in the previous year.
The results by segment from continuing operations were as follows:
North
America UKIA Europe Group
Year ended 30 September 2025
Note
£m £m £m £m
Revenue
1,138
729
646
2,513
Segment statutory operating profit
231
182
117
530
Finance income
3.5
12
Finance costs
3.5
(58)
Profit before income tax 484
Income tax expense
4
(115)
Profit for the year 369
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2 Segment information continued
2.2 Operating profit by segment continued
Reconciliation of underlying operating profit to statutory operating profit:
North
America UKIA Europe Group
Year ended 30 September 2025
Note
£m £m £m £m
Underlying operating profit
257
207
136
600
Amortisation of acquired intangible assets
3.6
(18)
(18)
(6)
(42)
Other acquisition-related items
3.6
(10)
(7)
(14)
(31)
Non-recurring items
3.6
2
1
3
Statutory operating profit
231
182
117
530
The results by segment from continuing operations were as follows:
North
America UKIA Europe Group
Year ended 30 September 2024
Note
£m £m £m £m
Revenue
1,052
670
610
2,332
Segment statutory operating profit
192
155
105
452
Finance income
3.5
19
Finance costs
3.5
(45)
Profit before income tax
426
Income tax expense
4
(103)
Profit for the year
323
Reconciliation of underlying operating profit to statutory operating profit:
North
America UKIA Europe Group
Year ended 30 September 2024
Note
£m £m £m £m
Underlying operating profit as reported
235
188
106
529
Amortisation of acquired intangible assets
3.6
(24)
(20)
(4)
(48)
Other acquisition-related items
3.6
(19)
(13)
(2)
(34)
Non-recurring items
3.6
5
5
Statutory operating profit
192
155
105
452
No impairment losses are reported by the Group during the year (2024: £nil).
Notes to the consolidated financial statements continued
190
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
2 Segment information continued
2.3 Analysis by geographic location
Management considers countries which generate 10% or more of total Group revenue to be material. Additional disclosures have
been provided below to show the proportion of revenue from these countries.
2025 2024
Revenue by individually significant countries £m £m
USA
997
918
UK
525
479
France
324
309
Other individually immaterial countries
667
626
2,513
2,332
Management considers countries which contribute 10% or more to total Group non-current assets to be material. Additional
disclosures have been provided below to show the proportion of non-current assets from these countries.
Non-current assets presented below exclude deferred tax assets and financial instruments.
2025 2024*
Non-current assets by geographical location £m £m
USA
1,566
1,491
UK
536
551
France
293
280
Other individually immaterial countries
313
268
2,708
2,590
Note:
* Adjusted for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Infineo SAS (see notes 1 and 14)
3 Profit before income tax
This note sets out the Group’s profit before tax, by looking in more detail at the key operating costs, including
a breakdown of the costs incurred as an employer, research and development costs, the cost of the external audit of the
Group’s financial statements, and finance costs. This note also sets out the Group’s revenue recognition policy.
In addition, this note explains the accounting applied to leases entered into by the Group as a lessee and analyses the
amounts recognised for leases on the balance sheet and in the income statement.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
191
3 Profit before income tax continued
3.1 Revenue
Accounting policy
The Group reports revenue under two revenue categories and the basis of recognition for each category is described below:
Category and examples
Accounting treatment
Recurring revenue Recurring revenue is revenue earned from customers for the provision of a good or
Software subscription revenue service over a contractual term, with the customer being unable to continue to
Other subscription revenue benefit from the full functionality of the good or service without ongoing payments.
Other recurring revenue Subscription revenue is recurring revenue earned from customers for the provision
of a service over a contractual term. In the event that the customer stops paying,
they lose the legal right to use the software, and the Group has the ability to restrict
the use of the product or service.
Other recurring revenue primarily comprises maintenance and support revenue
provided over a contractual term. In the event that the customer stops paying,
they lose access to technical product support as well as any non-specified updates,
upgrades and enhancements. Other recurring revenue also includes transaction
and agent fees for transactional services which are billed on a consumption
or per-unit basis.
Subscription revenue and other recurring revenue are usually recognised on a
straight-line basis over the term of the contract as control is transferred to the
customer (including non-specified upgrades, when included). An exception is
revenue from term licences embedded within a subscription contract for software
with significant standalone functionality which are expected to recur upon renewal
of the subscription offering. Revenue for these term licences is recognised when
control is transferred at inception of each subscription contract period.
Further, revenue billed on a consumption or per-unit basis is recognised
as the services are utilised.
Other revenue Revenue relating to perpetual software licences with significant standalone
Software and software- functionality and upgrades to such licenses is recognised when the control relating
related services to the licence has been transferred, which is typically when electronic delivery has
taken place.
Perpetual software licences
Upgrades to perpetual licences Professional services and training revenue is usually recognised when delivered,
Professional services or by reference to the stage of completion of the transaction at the end of the
reporting period. This assessment is made by comparing the proportion of
Training contract costs incurred to date to the total expected costs to completion.
Identification of performance obligations
When the Group enters into an agreement with a customer, goods and services deliverable under the contract are
identified as separate performance obligations to the extent that the customer can benefit from the goods or services on
their own and that the separate goods and services are considered distinct from other goods and services in the
agreement. Where individual goods and services do not meet the criteria to be identified as separate performance
obligations, they are aggregated with other goods and/or services in the agreement until a separate performance
obligation is identified.
Typically, the products and services outlined in the categories of revenue section qualify as separate performance
obligations and the portion of the contractual fee allocated (or allocated based on the standalone selling prices)
to them is recognised separately. However, certain on-premise subscription contracts, which combine the delivery
of on-premise software and maintenance and support services, require unbundling. Sage’s cloud native services do
not require unbundling as the terms do not provide the customer with a right to terminate the hosting contract and
take possession of the software.
Notes to the consolidated financial statements continued
192
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
3 Profit before income tax continued
3.1 Revenue continued
Determination of transaction price and standalone selling prices
The Group determines the transaction price it is entitled to in return for providing the promised obligations to the
customer based on the committed contractual amounts, net of sales taxes and discounts. Contract terms generally
are monthly or annual, and customers either pay up-front or over the term of the related service agreement.
The transaction price is allocated between the identified obligations according to the relative standalone selling
prices (SSPs) of the performance obligations. The SSP of each performance obligation deliverable in the contract is
determined according to the prices that the Group would obtain by selling the same goods and/or services included in the
performance obligation to a similar customer on a standalone basis. The Group has established a hierarchy to identify the
SSPs that are used to allocate the transaction price of a customer contract to the performance obligations in the contract.
Where SSPs for on-premise offerings are observable and consistent across the customer base, SSP estimates are derived
from pricing history. Where there are no directly observable estimates available, comparable products are utilised as a
basis of assessment or the residual approach is used. Under the residual approach, the SSP for the offering is estimated
to be the total transaction price less the sum of the observable SSPs of other goods or services in the contract.
Timing of recognition
Revenue is recognised when the respective performance obligations in the contract are delivered to the customer
and payment remains probable.
Licences for standard on-premise software products are typically delivered by providing the customer with access to
download the software. The licence period starts when such access is granted and the customer therefore has control
over the software. For licences which are dependent on updates for ongoing functionality, the Group recognises
revenue rateably over the term of the contract. Typically, this includes our payroll and tax compliance software.
Where the Group’s performance obligation is the grant of a right to continuously access a cloud offering for a certain
term, revenue is recognised rateably over the term of the contract.
Maintenance and support revenue is typically recognised based on time elapsed and thus rateably over the term
of the support arrangement. Typically, the Group’s performance obligation is to stand ready to provide technical
product support and unspecified updates, upgrades, and enhancements on a when-and-if-available basis.
The customers simultaneously receive and consume the benefits of these services.
Professional services and classroom training revenue are typically recognised as they are delivered. Where the Group
stands ready to provide the service (such as access to learning content), revenue is recognised based on time elapsed
and thus rateably over the service period.
Consumption-based services are recognised as the services are utilised.
Where revenue is recognised over time in accordance with IFRS 15, it is typically recorded on a daily basis to reflect the
continuous transfer of control. In certain cases, a monthly recognition approach is applied where it provides a reliable
representation of the performance obligation pattern and aligns with the substance of the contractual arrangement.
Identification of contract with the customer
When the Group sells goods or services through a business partner, a key consideration is determining whether the
business partner or the end user is Sage’s customer. The key criterion in this determination is whether the business
partner has taken control of the product. Considering the nature of Sage’s subscription products and support services,
this is usually assessed based on whether the business partner has responsibility for payment, has discretion to set
prices, and takes on the risks and rewards of the product from Sage. See “Accounting estimates and judgements”
in note 1 for details.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
193
3 Profit before income tax continued
3.1 Revenue continued
3.2 Operating profit
Accounting policy
Cost of sales includes items such as third-party royalties, hosting costs, transaction, and credit card fees related to the
provision of payment processing services and the cost of hardware and inventories. These also include the third-party
costs of providing training and professional services to customers. All other operating expenses incurred in the ordinary
course of business are recorded in selling and administrative expenses.
The following items have been included in arriving at operating profit from continuing 2025 2024
operations
Note
£m £m
Staff costs
1,030
1,006
Depreciation of property, plant and equipment
7
30
29
Amortisation of intangible assets
6.2
60
67
Customer acquisition amortisation expense
8.1
164
157
Other M&A activity-related items
3.6
31
34
The Group incurred £379m (2024: £344m) of research and development expenditure in the year, of which £302m (2024: £300m)
relates to total Group staff costs included above. See note 6.2 for the research and development accounting policy.
Services provided by the Group’s auditor and network firms
During the year, the Group obtained the following services from the Group’s auditor at costs as detailed below:
2025 2024
£m £m
Fees payable to the Group’s auditor for the audit of the Company and the consolidated accounts
3
3
Fees payable to the Group’s auditor for the audit of the Company’s subsidiaries
3
3
Total fees
6
6
Fees payable to the Group’s auditor for audit-related assurance services (including costs relating to the half-year review)
and other non-audit services were less than £1m (2024: less than £1m).
Fees payable in the prior year were those paid to Ernst & Young LLP as the previous incumbent auditor.
A summary of the Board’s policy in respect of the procurement of non-audit services for the Group’s auditor is set out
on pages 115 and 116.
Principal versus agent considerations
When the Group has control of third-party goods or services prior to delivery to a customer, then the Group is the principal
in the sale to the customer. As a principal, receipts from customers and payments to suppliers are reported on a gross
basis in revenue and cost of sales.
If the Group does not have control of third-party goods or services prior to transfer to a customer, then the Group is acting
as an agent for the supplier and revenue in respect of the relevant obligations is recognised net of any related payments
to the supplier and reported revenue represents the margin earned by the Group.
Whether the Group is considered to be the principal or an agent in the transaction depends on analysis by management
of both the legal form and substance of the agreement between the Group and its supplier. This takes into account
whether Sage bears the price, inventory, and performance risks associated with the transaction.
Practical expedients
As the majority of contracts have a term of one year or less, the Group has applied the following practical expedients:
The aggregate transaction price allocated to the unsatisfied or partially unsatisfied performance obligations at the
end of the reporting period is not disclosed.
Any financing component is not considered when determining the transaction price.
Notes to the consolidated financial statements continued
194
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
3 Profit before income tax continued
3.3 Employees and Directors
2025 2024
Average monthly number of people employed (including Directors) number number
By segment:
North America
2,757
2,662
UKIA
4,889
5,008
Europe
3,428
3,326
11,074
10,996
2025 2024
Staff costs
Note
£m £m
Wages and salaries
891
907
Social security costs
123
118
Post-employment benefits
32
31
Share-based payments
13.2
51
56
1,097
1,112
Staff costs include a total of £67m of capitalised commission costs which are amortised over the expected contract life
including probable contract renewals (2024: £67m); see note 8.1.
Post-employment benefits include £1m of costs related to defined benefit plans (2024: £2m) and £31m (2024: £29m) in relation
to defined contribution plans. The associated defined benefit liability is £25m (2024: £23m) and an actuarial gain was
recognised in the period of £1m (2024: £3m loss) in other comprehensive income, gross of a £nil tax charge (2024: £1m benefit).
2025 2024
Key management compensation £m £m
Salaries and short-term employee benefits
10
12
Share-based payments
8
8
18
20
Key management personnel are deemed to be members of the Group’s Executive Leadership Team and the Non-executive
Directors as shown on pages 74 to 79.
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195
3 Profit before income tax continued
3.4 Leases
Accounting policy
The Group as lessee
The Group recognises lease assets and lease liabilities on the balance sheet for most of its leases to account for the right
to use leased items and the obligation to make future lease payments. Lease liabilities are measured at the present value
of future lease payments over the lease term. The lease term is determined as the non-cancellable term of the lease,
together with any periods covered by an option to extend the lease if the option is reasonably certain to be exercised,
or any periods covered by an option to terminate the lease, if the option is reasonably certain not to be exercised.
Lease payments normally include fixed payments (including in-substance fixed payments), a deduction for any lease
incentives receivable and variable lease payments that depend on an index or a rate. In the event that a lease includes
an exercise price for a purchase option that is reasonably certain to be exercised, or a termination penalty that is
reasonably certain to be incurred, these too are included in lease payments as are any amounts expected to be paid
under any residual value guarantees. Variable lease payments that do not depend on an index or a rate are not included
in the lease liability but are recognised as an expense when incurred.
Lease payments are discounted using the incremental borrowing rate applicable to the lease at the lease commencement
date, as the rate implicit in the lease cannot normally be readily determined. Lease assets are recognised at the amount
of the lease liability, adjusted where applicable for any lease payments made or lease incentives received before
commencement of the lease, direct costs incurred at the commencement of the lease and estimated restoration
costs to be incurred at the end of the lease.
Right-of-use assets are presented within property, plant and equipment, and depreciated on a straight-line basis over the
shorter of their useful life and the lease term. Their carrying amounts are measured at cost less accumulated depreciation
and impairment losses. Lease liabilities are presented within current and non-current borrowings. Over the lease term, the
carrying amounts of lease liabilities are increased to reflect interest on the liability and reduced by the amount of lease
payments made. A lease liability is remeasured if there is a modification, a change in the lease term or a change in lease
payments. The costs of these leases are recognised in the income statement split between the depreciation of the lease
asset and the interest charge on the lease liability. Depreciation is presented within selling and administrative expenses
and interest charges within finance costs.
This policy applies mainly to the Group’s leases for properties and vehicles. For short-term leases with a lease term of 12
months or less and leases of low-value items, the Group has elected to apply the exemptions available under the standard.
For these leases, rentals payable are charged to the income statement on a straight-line basis as an operating expense
presented within selling and administrative expenses. Where rent payments are prepaid or accrued, their balances are
reported under prepayments and accruals respectively. The low-value exemption has been applied to most of the Group’s
leases of IT and other office equipment.
The Group leases various offices and vehicles under non-cancellable lease agreements. Leases of properties have a range
of lease terms, up to a maximum of 15 years. Other leases are generally for lease terms of 3 or 4 years. Property leases
include various contractual terms, most commonly variable lease payments and termination and extension options.
Notes to the consolidated financial statements continued
196
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
3 Profit before income tax continued
3.4 Leases continued
The carrying amounts of right-of-use assets and their movements during the year are presented in note 7.
The carrying amounts of lease liabilities and their movements during the year are below.
2025 2024
Note £m £m
At 1 October
90
86
Additions
30
24
Disposals
(7)
Interest charge in the year
3.5
5
2
Payment of lease liabilities
(21)
(18)
Lease incentives
6
Exchange movement
(4)
At 30 September
103
90
Presented as:
Borrowings—current
11.4
17
15
Borrowings—non-current
11.4
86
75
The maturity analysis of lease liabilities is included in note 12.2.
Amounts recognised in the income statement for leases are as follows:
2025 2024
Note £m £m
Depreciation of right-of-use assets
7
15
14
Interest expense charge on lease liabilities
3.5
5
2
Lease expense from short-term leases and leases of low-value assets
2
5
(included in selling and administrative expenses)
22
21
Total cash outflows for leases in the year, including interest payments and outflows related to short-term leases and leases
of low-value assets, was £23m (2024: £23m). Cash flows in relation to short-term leases and leases of low value assets are
reported as part of cash flows from operating activities.
The Group is exposed to potential future increases in variable lease payments that are based on an index or rate, which are
initially measured as at the commencement date, with any future changes in the index or rate excluded from the lease liability
until they take effect. If adjustments to lease payments based on an index or rate take effect, the lease liability will be
reassessed and adjusted against the right-of-use asset.
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197
3 Profit before income tax continued
3.5 Finance income and costs
Accounting policy
Finance income and costs are recognised using the effective interest method. Finance costs are recognised in the
income statement simultaneously with the recognition of an increase in a liability or the reduction in an asset.
Derivative financial instruments are measured at fair value through profit or loss, within finance income and costs,
unless they are designated as a hedging instrument.
Where derivative financial instruments have been designated as hedging instruments in a cash flow hedge, and the
hedging relationship is effective, gains and losses on those instruments are accumulated in the cash flow hedge reserve.
The amount accumulated in the hedging reserve is reclassified to finance income or costs in the same period or periods
during which the expected future cash flows affect the profit or loss. Any ineffective portion of changes in the fair value
of the derivative financial instrument is recognised immediately in finance income or costs.
Where derivative financial instruments have been designated as hedging instruments in a net investment hedge, gains
or losses on those instruments are recognised in finance income and costs only to the extent the hedging relationship
is ineffective. Where the hedging relationship is effective, gains or losses are accumulated in the foreign currency
translation reserve.
Foreign currency movements on intercompany balances are recognised in the income statement unless settlement
is not planned or likely in the foreseeable future, in which case they are recognised in other comprehensive income.
2025 2024
£m £m
Finance income:
Interest income on short-term deposits
12
19
Finance income
12
19
Finance costs:
Finance costs on bond notes
(46)
(37)
Finance costs on bank borrowings
(4)
(4)
Interest charge on lease liabilities
(5)
(2)
Amortisation of issue costs
(2)
(2)
Amortisation of foreign currency basis of hedge relationships
(1)
Finance costs
(58)
(45)
Finance costs—net
(46)
(26)
Notes to the consolidated financial statements continued
198
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
3 Profit before income tax continued
3.6 Adjustments between underlying and statutory results
Accounting policy
The business is managed and measured on a day-to-day basis using underlying results. To arrive at underlying results,
certain adjustments are made for items that are individually important (due to their size, nature, or frequency).
Management applies judgement in determining which items should be excluded from underlying performance.
Recurring items
These are items which occur regularly, but the exclusion of which management considers necessary to aid understanding
of the underlying results of the Group. These items mainly relate to merger and acquisition (M&A)-related activity.
By its nature, M&A activity is variable in its impact but is likely to include amortisation of acquired intangible assets,
adjustments to acquired deferred income and acquisition and disposal-related costs, including integration costs relating
to an acquired business and acquisition-related remuneration (which are typically incurred over a period of one year or
more). Unhedged foreign currency movements on intercompany balances that are charged through the income statement
are excluded from underlying results, so that exchange rate impacts do not affect comparisons. Recurring items are
adjusted each year irrespective of materiality to ensure consistent treatment.
Non-recurring items
These are items which are non-recurring and are adjusted on the basis of either their size or their nature. These items
can include, but are not restricted to, gains and losses on the disposal of assets, impairment charges and reversals,
and restructuring-related costs. Whilst these items are described as non-recurring, similar costs, for example in relation
to different restructuring programmes or impairments of other assets, may arise in future periods. As these items are one-
off or non-operational in nature, management considers that their exclusion aids understanding of the Group’s underlying
business performance.
Operating Profit Operating Profit
profit before tax profit before tax
2025 2025 2024 2024
£m £m £m £m
Statutory measures
530
484
452
426
Recurring
Amortisation of acquired intangibles
42
42
48
48
Other M&A activity-related items
31
31
34
34
Foreign currency movements on intercompany balances
1
(1)
Non-recurring
Reversal of property restructuring costs
(2)
(2)
Reversal of restructuring costs
(1)
(1)
(2)
(2)
Reversal of employee-related costs
(3)
(3)
Underlying (as reported) measures
600
555
529
502
Impact of foreign exchange
(16)
(16)
Underlying measures
600
555
513
486
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
199
3 Profit before income tax continued
3.6 Adjustments between underlying and statutory results continued
Recurring items
Recurring items impacting operating profit (reported within selling and administrative costs) and profit before tax comprise:
Acquired intangibles are assets which have previously been recognised as part of business combinations or similar
transactions. These assets are predominantly customer relationships and technology rights. Further details including
specific accounting policies in relation to these assets can be found in note 6.2.
Other M&A activity-related items relate to advisory, legal, accounting, valuation, and other professional or consulting
services which are related to M&A activity as well as acquisition-related remuneration and directly attributable integration
costs. £15m (2024: £5m) of these costs have been paid in the year, while the remainder is expected to be paid in subsequent
financial years.
Non-recurring items
Non-recurring items impacting operating profit (reported within selling and administrative costs) and profit before
tax comprise:
Reversal of property restructuring costs £2m (2024: £nil) arising as a result of a sub-lease entered into for a property site
in North America, which had previously been exited.
Reversal of restructuring costs of £1m (2024: £2m) relates to unutilised provisions previously recognised.
Reversal of employee-related costs of £3m in the prior year relates to unutilised employee-related provisions recognised
in previous years for French payroll taxes.
In total for the year ended 30 September 2025, cash paid in respect of recurring and non-recurring items (some of which was
incurred in prior periods) of £41m, comprised £33m of other M&A activity-related items and £8m of employee-related costs.
(For the year ended 30 September 2024, cash paid in respect recurring and non-recurring items of £44m comprised £39m
of other M&A activity-related items, £3m of restructuring costs and £2m of property restructuring costs.)
The tax impact of recurring and non-recurring adjustments between statutory and underlying profit before tax is £17m, of which
£18m relates to recurring items and £1m tax credit relates to non-recurring items. (For the year ended 30 September 2024 the tax
impact is £17m, of which all £17m relates to recurring items.) For the impact of these on the effective tax rates, see note 4.
Notes to the consolidated financial statements continued
200
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
4 Income tax expense
This note analyses the tax expense for this financial year which includes both current and deferred tax. Current tax
expense represents the amount payable on this year’s taxable profits and any adjustments relating to prior years.
Deferred tax is an accounting adjustment to recognise liabilities or benefits that are expected to arise in the future
due to differences between the carrying values of assets and liabilities and their respective tax bases.
This note outlines the tax accounting policies, analyses the current and deferred tax expenses in the year and presents
a reconciliation between profit before tax in the income statement multiplied by the UK rate of corporation tax and the
tax expense for the year.
Accounting policy
The taxation expense for the year represents the sum of current tax and deferred tax. The expense is recognised in the
income statement, in the statement of comprehensive income or in equity according to the accounting treatment of the
related transaction.
Current tax is based on the taxable income for the period and any adjustment in respect of prior periods. Current tax
is calculated using tax rates that have been enacted or substantively enacted at the end of the reporting period.
Deferred tax arises due to certain temporary differences between the carrying amounts of assets and liabilities in the
financial statements and the corresponding tax bases (note 10).
2025 2024
Analysis of expense in the year
Note
£m £m
Current income tax
Current tax on profit for the year
144
126
Adjustment in respect of prior years
(2)
(1)
Current income tax
142
125
Deferred tax
Origination and reversal of temporary differences
(28)
(21)
Adjustment in respect of prior years
1
(1)
Deferred tax
10
(27)
(22)
The current year tax expense is split into the following:
Underlying tax expense
132
120
Tax credit on adjustments between the underlying and statutory operating profit
(17)
(17)
Income tax expense reported in income statement
115
103
2025 2024
Tax charge/(benefit) recognised directly in other comprehensive income £m £m
Current income tax
Foreign currency derivatives
2
Deferred tax
Actuarial gain on post-employment benefit obligations
(1)
Foreign currency derivatives
(2)
Total tax recognised in other comprehensive income
(1)
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
201
4 Income tax expense continued
The effective tax rate for the year is lower (2024: lower) than the rate of UK corporation tax applicable to the Group of 25%
(2024: 25%). The differences are explained below:
2025 2024
£m £m
Profit before income tax
484
426
Statutory profit before income tax multiplied by the rate of UK corporation tax of 25% (2024: 25%)
121
106
Tax effects of:
Adjustments in respect of prior years
(1)
(2)
Foreign tax rates in excess of UK rate of tax
1
US tax reform
(5)
(4)
Non-deductible expenses and permanent items
9
13
Other corporate taxes (withholding tax, business tax)
5
5
Tax incentive claims
(14)
(16)
At the effective income tax rate of 24% (2024: 24%)
115
103
Income tax expense reported in the income statement
115
103
The underlying effective tax rate for the year is lower (2024: lower) than the rate of UK corporation tax applicable to the Group
of 25% (2024: 25%). The differences are explained below:
2025 2024
£m £m
Underlying profit before income tax
555
502
Underlying profit before income tax multiplied by the rate of UK corporation tax of 25% (2024: 25%)
139
125
Tax effects of:
Adjustments in respect of prior years
(1)
(3)
Foreign tax rates in excess of UK rate of tax
1
1
US tax reform
(5)
(4)
Non-deductible expenses and permanent items
7
12
Other corporate taxes (withholding tax, business tax)
5
5
Tax incentive claims
(14)
(16)
At the effective income tax rate of 24% (2024: 24%)
132
120
Underlying tax expense
132
120
The effective tax rate on statutory profit before tax was 24% (2024: 24%), whilst the effective tax rate on underlying profit before
tax on continuing operations was 24% (2024: 24%).
The statutory and underlying effective tax rates are lower than the UK corporation tax rate applicable to the Group, primarily
due to the innovation tax credits for registered patents and software, and research and development activities which attract
government tax incentives in a number of operating territories.
The Group recognises certain provisions and accruals in respect of tax which involve a degree of estimation and uncertainty
where the tax treatment cannot finally be determined until a resolution has been reached by the relevant tax authority.
This approach resulted in a provision of £39m at 30 September 2025 (2024: £39m).
2025 2024
Tax charge/(benefit) recognised directly in retained earnings £m £m
Current tax
Employee benefits
(7)
(7)
Deferred tax
Employee benefits
1
1
Income tax expense reported in retained earnings
(6)
(6)
Notes to the consolidated financial statements continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
4 Income tax expense continued
The tax provision is sensitive to a number of issues which are not always within the control of the Group and are often dependent
on the efficiency of the legal processes in the relevant taxing jurisdictions in which the Group operates. Issues can take many
years to resolve and assumptions on the likely outcome have therefore been made by management.
Management has applied the principles set out in IFRIC 23 in determining the measurement of uncertain tax positions.
In making these estimates, management’s judgement was based on various factors including:
The status of recent and current tax audits and enquiries;
The results of previous claims; and
Any changes to the relevant tax environment.
When making this assessment, the Group utilises our specialist in-house tax knowledge and experience of similar situations.
These judgements also, where appropriate, take into consideration specialist tax advice provided by third-party advisors.
Management continually assesses the impact of legislative developments in the jurisdictions in which we operate. The Group
is in scope of the OECD’s Pillar Two global tax reform for the financial year ended 30 September 2025. An assessment of this
legislation has been completed, and it is not expected to materially impact the Group’s effective tax rate in future periods.
5 Earnings per share
This note sets out how earnings per share (EPS) is calculated. EPS is the amount of post-tax profit attributable to each
ordinary share. Diluted EPS shows what the impact would be if all potentially dilutive ordinary shares in respect of
exercisable share options were exercised and treated as ordinary shares at the year end.
This note also provides a reconciliation between the statutory profit figure, which ties to the consolidated income
statement, and the Group’s internal measure of performance, underlying profit. See note 3.6 for details of the adjustments
made between statutory and underlying profit before tax and note 4 for the tax impact on these adjustments.
Accounting policy
Basic earnings per share is calculated by dividing the profit for the year attributable to owners of the parent by
the weighted average number of ordinary shares in issue during the year, excluding those held as treasury shares and held
by the Employee Benefit Trust, which are treated as cancelled, until reissued.
For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion
of all potentially dilutive ordinary shares, exercisable at the end of the year. The Group has one class of dilutive potential
ordinary shares which are share options granted to employees where the exercise price is less than the average market
price of the Company’s ordinary shares during the year, where the vesting criteria are achieved at year end.
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203
5 Earnings per share continued
Underlying
as
Underlying reported*Underlying Statutory Statutory
Reconciliations of the earnings and weighted average number of shares 2025 2024 2024 2025 2024
Earnings attributable to owners of the parent** (£m)
Profit for the year
423
382
370
369
323
Number of shares (millions)
Weighted average number of shares
978
1,007
1,007
978
1,007
Dilutive effects of shares
15
18
18
15
18
993
1,025
1,025
993
1,025
Earnings per share attributable to owners of the parent** (pence)
Basic earnings per share
43.19
37.91
36.73
37.74
32.10
Diluted earnings per share
42.52
37.25
36.09
37.16
31.55
Notes:
* Underlying as reported is at 2024 reported exchange rates.
** All operations in the years relate to continuing operations.
2025 2024
Reconciliation of earnings £m £m
Statutory profit for the year attributable to owners of the parent
369
323
Adjustments:
Amortisation of acquired intangible assets
42
48
Other M&A activity-related items
31
34
Reversal of property restructuring costs
(2)
Reversal of restructuring costs
(1)
(2)
Reversal of employee-related costs
(3)
Foreign currency movements on intercompany balances
1
(1)
Taxation on adjustments between underlying and statutory profit before tax
(17)
(17)
Net adjustments
54
59
Underlying profit for the year (before foreign exchange movement)
423
382
Foreign exchange movement
(16)
Taxation on foreign exchange movement
4
Net foreign exchange movement
(12)
Underlying profit for the year (after foreign exchange movement) attributable to owners of the parent
423
370
Exchange movement relates to the retranslation of prior year results to current year exchange rates, as shown in the table
on page 55 within the Financial review.
6 Intangible assets
This note provides details of the non-physical assets used by the Group to generate revenues and profits. These assets
include items such as goodwill, and other intangible assets such as brands, customer relationships, computer software,
in-process R&D and technology which have predominantly been acquired as part of business combinations. These assets
are initially measured at fair value, which is the price that would be received to sell an asset in an orderly transaction
between market participants at the measurement date.
Goodwill represents the excess of the amount paid to acquire a business over the fair value of the identifiable net assets
of that business at the acquisition date.
This section also explains the accounting policies applied and the specific judgements and estimates made
by management in arriving at the carrying value of these assets.
Notes to the consolidated financial statements continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
6 Intangible assets continued
6.1 Goodwill
Accounting policy
Goodwill arising from the acquisition of a subsidiary represents the excess of the consideration transferred, the amount of
any non-controlling interest in the acquiree and the acquisition date fair value of any previous equity interest in the
acquiree over the fair value of the Group’s total identifiable net assets acquired. Goodwill is carried at cost less
accumulated impairment losses.
Goodwill previously written off directly to reserves under UK GAAP prior to 1 October 1998 has not been reinstated and is
not recycled to the income statement on the disposal of the business to which it relates.
Goodwill is tested for impairment annually and when circumstances indicate that it may be impaired. Goodwill is
assessed for the purpose of impairment testing, at either the individual cash-generating unit (CGU) level or group of
CGUs, consistent with the level at which goodwill is monitored internally. Impairment is determined by assessing the
recoverable amount of each CGU or group of CGUs to which the goodwill relates. When the recoverable amount of the CGU
or group of CGUs is less than its carrying amount, an impairment loss is recognised.
At recognition, goodwill is allocated to those CGUs expected to benefit from the synergies of the combination.
2025 2024*
Note £m £m
Cost and net book amount at 1 October
2,122
2,245
Acquisition of subsidiaries
14.1
74
24
Exchange movement
17
(147)
Cost and net book amount at 30 September
2,213
2,122
Note:
* Adjusted for finalisation of fair value of assets acquired and liabilities assumed in the acquisition of Infineo in the prior year.
There are no accumulated impairment charges within goodwill for any of the years presented.
Cash-generating units
The following table shows the allocation of the carrying value of goodwill at the end of the reporting period by CGU or group
of CGUs:
2025 2024*
£m £m
North America
1,375
1,331
UK & Ireland
354
354
France
246
234
Iberia
159
126
Central Europe
55
53
Africa and the Middle East
24
24
2,213
2,122
Note:
* Adjusted for finalisation of the fair value of assets acquired and liabilities assumed in the acquisition of Infineo (see notes 1 and 14.2) and allocation of
previously unallocated goodwill to the France CGU (£32m), with the remainder allocated to other intangible and deferred tax liabilities (see note 14.2)
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6 Intangible assets continued
6.1 Goodwill continued
Annual goodwill impairment tests
The recoverable amount of a CGU or group of CGUs is determined as the higher of its fair value less costs of disposal and
its value in use. In determining value in use, estimated future cash flows over a three-year period are discounted to their
present value, with a terminal value based on the cash flows in the third year and an assumed long-term growth rate.
The Group performed its annual test for impairment as at 30 June 2025. In all cases, the financial forecasts contained in the
Group’s three-year financial plan form the basis for the cash flow projections for a CGU or a group of CGUs, which is aligned
with the Group’s three-year strategic planning horizon.
Net operating cash flows over the three-year plan period reflect the Group’s current assessment of climate change for each
CGU or group of CGUs. This includes the potential impact on both revenue and cost, including the cost of any associated
commitments made by the Group, which at this stage are not material. Consideration has also been given to the potential
longer-term impacts which are reflected in the long-term growth rates since they are based on independently sourced longer-
term Consumer Prices Index (CPI) forecasts. Reasonably possible changes in the long-term growth rates, considering the
potential impact of climate change, do not materially impact the impairment test.
The key assumptions in the value in use calculations include the discount rate, average medium-term revenue growth rates
and the long-term growth rates of net operating cash flows:
The average medium-term revenue growth rates represent the compound annual revenue growth for the first three years.
The average medium-term revenue growth rate applied to each CGU’s cash flow projections for plan periods of three years
are calculated using the specific rates used in the preparation of the Group’s three-year plan and reflects rates applicable
to each territory.
Long-term growth rates of net operating cash flows are assumed to be in line with the long-term CPI forecasts of the
country in which the CGU’s operations are primarily undertaken, reflecting the specific rates for each territory.
Average medium-term operating margins are equal to the expected operating margin across the three-year plan period.
The operating margins over the three-year plan period are based on historical margins specific to each CGU with modest
improvements from expected efficiencies in scaling the business.
Range of rates used across the different CGUs
2025
2024
Average medium-term revenue growth rates*
6%–14%
8%–15%
Long-term growth rates to net operating cash flows
2%–4%
2%–5%
Note:
* Current year average medium-term revenue growth is based on three (2024: three) year compound annual revenue growth and excludes intercompany revenue.
Notes to the consolidated financial statements continued
206
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
6 Intangible assets continued
6.1 Goodwill continued
In accordance with IAS 36, key assumptions for the value in use calculations are disclosed for those CGUs and groups of CGUs
where significant goodwill is held. These are deemed by management to be CGUs or groups of CGUs holding 10% or more of total
goodwill. The discount rate, average medium-term revenue growth rate and long-term growth rate assumptions used for the
value in use calculation for these are shown below:
Approximate
local Average
Local discount Long-term medium-term
discount rate rate (pre-tax) growth revenue
2025 (post-tax) equivalent rate growth rate*
North America
9.8%
13.1%
2.3%
14.3%
UK & Ireland
9.9%
13.3%
2.0%
14.0%
France
8.8%
11.7%
1.8%
9.4%
Approximate Average
Local local discount Long-term medium-term
discount rate rate (pre-tax) growth revenue
2024 (post-tax) equivalent rate growth rate*
North America
10.1%
13.5%
2.2%
15.0%
UK & Ireland
10.1%
13.3%
2.0%
12.6%
France
8.9%
11.9%
1.8%
11.3%
Note:
* Current year average medium-term revenue growth is based on three (2024: three) year compound annual revenue growth and excludes intercompany revenue.
Discount rate
The Group uses a discount rate based on a local Weighted Average Cost of Capital (WACC) for each CGU or group of CGUs,
applying local government bond yields and specific tax rates to each CGU or group of CGUs. The discount rate applied to a CGU
or group of CGUs represents a post-tax rate that reflects the market assessment of the time value of money as at 30 June 2025
and the risks specific to the CGU of group of CGUs, through the inclusion of a country risk premium. As the net operating cash
flows for each CGU or group of CGUs include the expected impact of inflation, a nominal post-tax discount rate is used.
Use of a post-tax discount rate is consistent with the use of post-tax cash flows in the calculations and produces a result that is
not materially different from applying the equivalent pre-tax rate to pre-tax cash flows. For comparison, the equivalent pre-tax
rate has been estimated by grossing up the post-tax rate and is considered to provide a reasonable approximation of the rate
that would have been used if calculations were on a pre-tax basis considering there are no significant timing differences. The
post-tax discount rates applied to CGUs or group of CGUs were in the range of 8.1% (2024: 8.4%) to 16.1% (2024: 17.7%), reflecting
the specific rates for each territory.
Sensitivity analysis
A sensitivity analysis was performed for each of the significant CGUs or groups of CGUs and management concluded that
no reasonably possible change in any of the key assumptions would result in the carrying value of the CGU or group of CGUs
exceeding its recoverable amount. Sensitivity testing assumed a reasonably possible reduction in both average medium-term
revenue growth rates and average medium-term operating margins, as well as an increase in the discount rate.
Impairment charge
No impairment charge was recognised in the year (2024: £nil).
The Group performed its annual test for impairment for all CGUs as at 30 June 2025. The recoverable amount exceeded
the carrying value for each CGU or group of CGUs; accordingly no impairment charge has been recognised in the year.
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207
6 Intangible assets continued
6.2 Other intangibles
Accounting policy
Intangible assets arising on business combinations are recognised initially at fair value at the date of acquisition.
Subsequently they are carried at cost less accumulated amortisation and impairment charges. The main intangible assets
recognised are brands, technology, in-process R&D, computer software, and customer relationships. Amortisation is
charged to the income statement on a straight-line basis over their estimated useful lives.
The estimated useful lives are as follows:
Brand names
1 to 20 years
Customer relationships
4 to 15 years
Technology/In-process R&D (IPR&D)
3 to 8 years
Computer software
2 to 7 years
Other intangible assets that are acquired by the Group are stated at cost, which is the asset’s purchase price and any
directly attributable costs of preparing the asset for its intended use, less accumulated amortisation and impairment
losses if applicable.
The carrying value of intangibles is reviewed for impairment whenever events indicate that the carrying value may not
be recoverable. The recoverable amount is considered to be the higher of the fair value less costs of disposal and value
in use.
Internally generated software development costs qualify for capitalisation when the Group can demonstrate all
of the following:
The technical feasibility of completing the intangible asset so that it will be available for use or sale;
Its intention to complete the intangible asset and use or sell it;
Its ability to use or sell the intangible asset;
How the intangible asset will generate probable future economic benefits;
The existence of a market or, if it is to be used internally, the usefulness of the intangible asset;
The availability of adequate technical, financial and other resources to complete the development and to use
or sell the intangible asset; and
Its ability to measure reliably the expenditure attributable to the intangible asset during development.
Generally, commercial viability of new products is not proven until all high-risk development issues have been resolved
through testing pre-launch versions of the product. As a result, technical feasibility is proven only after completion
of the detailed design phase and formal approval, which occurs just before the products are ready to go to market.
Accordingly, development costs have not been capitalised. However, the Group continues to assess the eligibility
of development costs for capitalisation on a project-by-project basis.
Costs which are incurred after the general release of internally generated software or costs which are incurred in order
to enhance existing products are expensed in the period in which they are incurred and included within research and
development expense in the financial statements.
Notes to the consolidated financial statements continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
6 Intangible assets continued
6.2 Other intangibles continued
Internal Computer Customer
Brands Technology IPR&D software relationships Total
£m £m £m £m £m £m
Cost at 1 October 2024
32
335
3
182
203
755
Additions
14
14
Acquisition of subsidiaries
27
1
28
Disposals
(2)
(40)
(42)
Exchange movement
1
3
3
7
At 30 September 2025
33
363
3
156
207
762
Accumulated amortisation at 1 October 2024
32
218
3
136
138
527
Charge for the year
27
18
15
60
Disposals
(2)
(40)
(42)
Exchange movement
1
2
1
1
5
At 30 September 2025
33
245
3
115
154
550
Net book amount at 30 September 2025
118
41
53
212
Internal Computer Customer
Brands Technology IPR&D software relationships Total
£m £m £m £m £m £m
Cost at 1 October 2023
34
333
3
184
216
770
Additions
7
14
21
Acquisition of subsidiaries*
8
1
9
Disposals
(10)
(10)
Exchange movement
(2)
(13)
(6)
(14)
(35)
At 30 September 2024*
32
335
3
182
203
755
Accumulated amortisation at 1 October 2023
33
196
3
134
130
496
Charge for the year
1
31
19
16
67
Disposals
(10)
(10)
Exchange movement
(2)
(9)
(7)
(8)
(26)
At 30 September 2024
32
218
3
136
138
527
Net book amount at 30 September 2024*
117
46
65
228
Note:
* Adjusted for finalisation of fair value of assets acquired and liabilities assumed in the acquisition of Infineo in the prior year.
All amortisation charges in the year have been charged through selling and administrative expenses. Of these amortisation
charges, those relating to acquired intangibles of £42m (primarily technology and customer relationships) have been classified
as a recurring adjustment (2024: £48m); see note 3.6.
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209
7 Property, plant and equipment
This note details the physical assets used by the Group to operate the business and generate revenues and profits.
Assets are shown at their purchase price less depreciation, which is an expense that is charged over the useful life
of these assets to reflect annual usage and wear and tear, and impairment.
Accounting policy
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation on
property, plant and equipment is provided on a straight-line basis to write down an asset to its residual value over its
useful life as follows:
Freehold buildings Up to 50 years
Long leasehold buildings and improvements Shorter of associated lease term and useful life
Plant and equipment 2 to 7 years
Motor vehicles 4 years
Office equipment 2 to 7 years
Right-of-use lease assets Shorter of lease term and useful life
Freehold land is not depreciated.
An item of property, plant and equipment is reviewed for impairment whenever events indicate that its carrying value may
not be recoverable.
Further information on the policy applied to right-of-use lease assets is included in note 3.4.
Notes to the consolidated financial statements continued
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
7 Property, plant and equipment continued
Motor
vehicles Right-of- Right-of-
Plant and and office use assets: use assets:
equipment equipment Property Vehicles Total
£m £m £m £m £m
Cost at 1 October 2024
120
23
150
8
301
Additions
39
2
28
2
71
Disposals
(23)
(1)
(9)
(33)
Exchange movement
(2)
5
2
5
At 30 September 2025
134
29
171
10
344
Accumulated depreciation at 1 October 2024
77
19
90
7
193
Charge for the year
13
2
14
1
30
Disposals
(23)
(1)
(3)
(27)
Exchange movement
1
1
2
4
At 30 September 2025
68
21
103
8
200
Net book amount at 30 September 2025
66
8
68
2
144
Motor
vehicles Right-of- Right-of-
Land and Plant and and office use assets: use assets:
buildings equipment equipment Property Vehicles Total
£m £m £m £m £m £m
Cost at 1 October 2023
13
124
27
134
7
305
Additions
18
1
23
1
43
Disposals
(13)
(13)
(4)
(1)
(31)
Exchange movement
(9)
(1)
(6)
(16)
At 30 September 2024
120
23
150
8
301
Accumulated depreciation at 1 October 2023
6
83
23
83
6
201
Charge for the year
14
1
13
1
29
Disposals
(6)
(13)
(4)
(1)
(24)
Exchange movement
(7)
(1)
(5)
(13)
At 30 September 2024
77
19
90
7
193
Net book amount at 30 September 2024
43
4
60
1
108
All depreciation charges in the years presented have been charged through selling and administrative expenses.
In the prior year, the Group disposed of its Beaverton property site with a carrying value of £7m, which was part of the North
America operating segment, for proceeds of £9m. The profit on disposal of the site was recognised through selling and
administrative expenses and proceeds from the sale were recognised through cash flows from investing activities.
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211
8 Working capital
This note provides the amounts invested by the Group in working capital balances at the end of the financial year.
Working capital is made up of trade and other receivables, trade and other payables, and deferred income.
Trade and other receivables are made up of amounts owed to the Group by customers, amounts that we pay to our
suppliers in advance, and incremental costs to acquire a contract. Trade receivables are shown net of an allowance for
expected credit losses. Our trade and other payables are amounts we owe to our suppliers that have been invoiced to us
or accrued by us. They also include amounts due in relation to taxes and social security from our role as an employer.
This note also gives some additional detail on the age and recoverability of our trade receivables, which provides
an understanding of the credit risk faced by the Group as a part of everyday trading. Credit risk is further disclosed
in note 12.6.
8.1 Trade and other receivables
Accounting policy
Trade receivables and contract assets
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective
interest method, less an allowance for expected credit losses.
The Group uses the term “Trade receivables” for contract receivables. These are recognised when the right to
consideration is unconditional. Typically, the Group invoices fees for perpetual licences on contract closure and delivery.
For performance obligations satisfied over time, judgement is required in determining whether a right to consideration
is unconditional. In such situations, a receivable is recognised for the transaction price of the non-cancellable portion
of the contract when the Group starts satisfying the performance obligation, including arrangements where customers
pay over time taking into consideration the contractual terms and the nature of the customer’s payment arrangements.
When revenue recognised in respect of a customer contract exceeds amounts received or receivable from the customer
a contract asset is recognised.
The carrying amounts of trade receivables and contract assets are reduced by allowances for expected credit losses using
the simplified approach under IFRS 9. The Group uses a matrix approach to determine the allowance, with default rates
assessed for each country in which the Group operates. The default rates applied are based on the ageing of the
receivable, past experience of credit losses, and forward-looking information. An allowance for a receivable’s estimated
lifetime expected credit losses is first recorded when the receivable is initially recognised, and subsequently adjusted
to reflect changes in credit risk until the balance is collected. In the event that management considers that a receivable
cannot be collected, the balance is written off.
Incremental costs of obtaining customer contracts
The incremental costs of obtaining customer contracts are capitalised under IFRS 15. Contract acquisition costs primarily
consist of sales commissions earned by the Group’s sales force and business partners.
Judgement is required in determining the amounts to be capitalised, particularly where the commissions are based on
cumulative targets. The Group capitalises such cumulative target commissions for all customer contracts that count
towards the cumulative target but only if nothing other than obtaining customer contracts can contribute to achieving
the cumulative target.
The capitalised assets are amortised over the period during which the related revenue is recognised, which may extend
beyond the initial contract term where the Group expects to benefit from future renewals as a result of incurring the costs.
Typically, either the Group does not pay sales commissions for customer contract renewals or such commissions are not
commensurate with the commissions paid for new contracts. Consequently, the Group amortises sales commissions paid
for new customer contracts on a straight-line basis over the expected contract life including probable contract renewals.
Judgement is required in estimating these contract lives. In exercising this judgement, the Group considers respective
renewal history adjusted for indications that the renewal history is not fully indicative of future renewals.
The amortisation periods range from one year to eight years depending on the type of commission arrangement.
Amortisation of the capitalised costs of obtaining customer contracts is reported within selling and
administrative expenses.
Notes to the consolidated financial statements continued
212
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
8 Working capital continued
8.1 Trade and other receivables continued
2025 2024
Non-current: £m £m
Customer acquisition costs
135
131
Other receivables
5
5
Prepayments
4
1
144
137
2025 2024
Current: £m £m
Trade receivables
318
275
Less: allowance for expected credit losses
(9)
(10)
Trade receivables—net
309
265
Other receivables
27
24
Prepayments
86
69
Customer acquisition costs
49
46
471
404
The Group has incurred £170m (2024: £164m) to obtain customer contracts and an amortisation expense of £164m (2024: £157m)
was recognised in operating profit during the year. There were no material contract assets.
2025 2024
Movements on the Group allowance for expected credit losses of trade receivables were as follows: £m £m
At 1 October
10
10
Increase in allowance for expected credit losses
3
4
Receivables written off during the year as uncollectable
(4)
(4)
At 30 September
9
10
The Group’s credit risk on trade and other receivables is primarily attributable to trade receivables. The Group has
no significant concentrations of credit risk since the risk is spread over a large number of unrelated counterparties.
The Group’s businesses implement policies, procedures, and controls to manage customer credit risk. Outstanding balances are
regularly monitored and reviewed to identify any change in risk profile. The Group recognises a loss allowance against trade
receivables using the simplified approach under IFRS 9. The amount of the allowance reflects the lifetime expected credit
losses measured using historical payment default rates determined for each geographical market in which the Group operates.
The historical default rates are adjusted where necessary if they do not reflect the level of future expected credit losses, for
example because of changes in the local economy or other commercial considerations. The allowance for expected credit losses
is calculated using a provision matrix. The amount of the allowance increases as outstanding balances age. A customer balance
is written off when it is considered that there is no reasonable expectation that the amount will be collected and legal
enforcement activities have ceased.
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213
8 Working capital continued
8.1 Trade and other receivables continued
An analysis of the gross carrying amount of trade receivables showing credit risk exposure by age of the outstanding balance
is as follows:
1–30 days 31–60 days 61–90 days 91+ days
Not yet due overdue overdue overdue overdue Total
Trade receivables at 30 September 2025 £m £m £m £m £m £m
Expected credit loss rate
1%
3%
8%
13%
41%
Estimated total gross carrying amount at default
276
19
6
4
13
318
Expected credit loss
(3)
(1)
(5)
(9)
1–30 days 31–60 days 61–90 days 91+ days
Not yet due overdue overdue overdue overdue Total
Trade receivables at 30 September 2024 £m £m £m £m £m £m
Expected credit loss rate
1%
3%
9%
16%
59%
Estimated total gross carrying amount at default
239
17
6
3
10
275
Expected credit loss
(2)
(1)
(1)
(6)
(10)
Included in selling and administrative expenses in the income statement is a debit of £7m (2024: debit of £6m) in relation to
receivables credit losses.
The maximum exposure to credit risk at the end of the reporting period is the fair value of each class of receivables mentioned
above. The Group held no collateral as security. The carrying value of trade receivables approximate their fair value.
8.2 Trade and other payables
Accounting policy
Trade payables and other payables are recognised initially at fair value and subsequently measured at amortised cost
using the effective interest method.
2025 2024
Current trade and other payables can be analysed as follows: £m £m
Trade payables
52
38
Other tax and social security payable
47
39
Other payables
38
50
Accruals
296
278
433
405
2025 2024
Non-current trade and other payables can be analysed as follows: £m £m
Other payables
8
3
Notes to the consolidated financial statements continued
214
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
8 Working capital continued
8.3 Deferred income
Accounting policy
If amounts received or receivable from a customer exceed revenue recognised for a contract, a contract liability
is recognised. The Group uses the term “deferred income” for a contract liability. Contract liabilities primarily reflect
invoices due or payments received in advance of revenue recognition. Deferred income is unwound as related
performance obligations are satisfied.
In all material respects, current deferred income at 1 October 2024 was recognised as revenue during the year and the current
deferred income recorded at 30 September 2025 is expected to be recognised as revenue in the next financial year. Deferred
income presented in non-current liabilities is expected to be recognised as revenue in more than 12 months. Other than the
recognition and unwind of deferred income from the sale of subscription and maintenance and support contracts, there were
no significant changes in contract liability balances during the year.
9 Provisions
This note provides details of the provisions recognised by the Group, where a liability exists of uncertain timing
or amount. The main estimates in this area relate to legal exposure, employee severance, onerous contracts, interest on
uncertain tax provisions and dilapidation charges.
This section also explains the accounting policies applied and the specific judgements and estimates made by the
Directors in arriving at the value of these liabilities.
Accounting policy
A provision is recognised only when all three of the following conditions are met:
The Group has a present obligation (legal or constructive) as a result of a past event;
It is probable that an outflow of resources embodying economic benefits will be required to settle the obligation; and
A reliable estimate can be made of the amount of the obligation.
The amount recognised as a provision is the present value of the best estimate of the expenditure required to settle the
present obligation at the end of the reporting period, i.e. the present value of the amount that the Group would rationally
pay to settle the obligation at the balance sheet date or to transfer it to a third party.
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215
9 Provisions continued
Restructuring Legal Building Other Total
£m £m £m £m £m
At 1 October 2024
7
15
18
7
47
Additional provision in the year
6
2
2
10
Provision utilised in the year
(2)
(8)
(2)
(12)
Unused amount reversed
(1)
(1)
(1)
(3)
Exchange movement
1
1
2
At 30 September 2025
4
13
18
9
44
Restructuring Legal Building Other Total
£m £m £m £m £m
Maturity profile
< 1 year
9
3
9
21
1–2 years
1
4
4
9
2–5 years
3
8
11
> 5 years
3
3
At 30 September 2025
4
13
18
9
44
Restructuring provisions are for the estimated costs of Group restructuring activities and mainly relate to employee severance
which remains unpaid at the balance sheet date. These provisions will be utilised as obligations are settled which is currently
expected to be within five years. This includes the non-recurring restructuring costs recognised in previous years, of which £1m
was utilised in the year, which remain unpaid at the balance sheet date.
Legal provisions have been made in relation to ongoing disputes with third parties and other claims against the Group.
The amount and ageing of legal provisions is assessed regularly, based upon internal and external legal advice, as required.
Building provisions relate to dilapidation charges and property-related contracts that have become onerous. The timing
of the cash flows associated with building provisions is dependent on the timing of lease agreement termination.
Other provisions comprise mainly the interest related to uncertain tax penalties and those for the costs of warranty cover
provided by the Group in respect of products sold to third parties. The timing of the cash flows associated with warranty
provisions is spread over the period of warranty with the majority of the claims expected in the first year.
Notes to the consolidated financial statements continued
216
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
10 Deferred income tax
Deferred income tax is an accounting adjustment to recognise liabilities or benefits that are expected to arise in the
future due to differences in the carrying value of assets and liabilities and their respective tax bases. In this note we
outline the accounting policies, movements in the year on the deferred tax account and the net deferred tax asset
or liability at the year end.
A deferred tax asset represents a tax reduction that is expected to arise in a future period.
A deferred tax liability represents taxes which will become payable in a future period as a result of a current
or previous transaction.
Accounting policy
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are
recognised to the extent that it is probable that taxable profits will be available against which deductible temporary
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill
or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction that
affects neither the taxable profit nor the accounting profit.
Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except
where the Group is able to control the reversal of the temporary difference and it is probable that the temporary
difference will not reverse in the foreseeable future.
Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the
asset realised based on tax rates that have been enacted or substantively enacted at the end of the reporting period.
Tax assets and liabilities are offset when there is a legally enforceable right and there is an intention to settle the
balances net.
Other
intangible Share
assets Accounting options
(excluding Tax provisions/ Deferred and Capitalised
goodwill) losses accruals Goodwill revenue awards R&D Other Total
Deferred tax £m £m £m £m £m £m £m £m £m
At 30 September 2023
(45)
23
10
(24)
16
20
37
1
38
Income statement credit/(debit)
11
(2)
(5)
(1)
(13)
4
27
1
22
Acquisition or disposal of subsidiaries*
(1)
1
1
1
Other comprehensive income movement
(1)
4
3
Exchange movement
2
(1)
1
1
(4)
(1)
(2)
At 30 September 2024*
(33)
21
6
(24)
3
23
61
5
62
Income statement credit/(debit)
12
(2)
6
2
12
(2)
7
(8)
27
Acquisition or disposal of subsidiaries
(5)
4
(1)
Exchange movement
(1)
(1)
(2)
At 30 September 2025
(27)
23
12
(22)
15
21
68
(4)
86
Note:
* Adjusted for finalisation of fair value of assets acquired and liabilities assumed in the acquisition of Infineo in the prior year.
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217
10 Deferred income tax continued
2025 2024*
The net deferred tax asset at the end of the year is analysed below: £m £m
Deferred tax assets
101
81
Deferred tax liabilities
(15)
(19)
Net deferred tax asset
86
62
Note:
* Adjusted for finalisation of fair value of assets acquired and liabilities assumed in the acquisition of Infineo in the prior year.
Deferred tax assets have been recognised in respect of tax losses and other temporary differences giving rise to deferred tax
assets because it is probable that these assets will be recovered. Each of these assets are reviewed to ensure there is sufficient
evidence to support their recognition. Deferred tax liabilities for the taxable temporary differences associated with the Group’s
investments in subsidiaries have been appropriately recognised to the extent that it is probable that the temporary differences
will reverse in the future. Deferred taxes have been provided for the future tax impact of repatriating the Group’s undistributed
earnings, which is consistent with the position in the prior year.
The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as required
by IAS 12 “Income Taxes”) during the year are shown in the above table. Deferred tax assets and liabilities are only offset where
there is a legally enforceable right of offset and there is an intention to settle the balances net.
Deferred tax assets and liabilities categorised as “other” in the above table include various balances in relation to the
following items:
2025 2024
£m £m
Unremitted earnings
(6)
(7)
Lease liability
12
18
Right-of-use lease assets
(5)
(12)
Other amounts
(5)
6
(4)
5
The Company has unrecognised carried forward losses of £122m (2024: £134m) available to reduce certain future taxable
profits. Deferred tax assets of £28m (2024: £32m) have not been recognised in respect of these losses due to uncertainty
regarding whether suitable profits will arise in future periods against which the deferred tax asset would reverse. Of these,
£18m (2024: £18m) relate to UK capital losses that are available indefinitely but cannot be used to offset UK trading profit.
In July 2023, the UK Endorsement Board adopted “International Tax Reform-Pillar Two Model Rules (Amendments to IAS 12)”
as issued by the IASB, which introduced a mandatory temporary exception in IAS 12, prohibiting both the recognition and
disclosure of deferred tax assets and deferred tax liabilities that arise from the implementation of the OECD Pillar Two Model
Rules. The Group has applied the mandatory exception under IAS 12 within the consolidated financial statements for the year
ended 30 September 2025.
Notes to the consolidated financial statements continued
218
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
11 Cash flow and net debt
This note analyses our operational cash generation, shows the movement in our net debt in the year, and explains what is
included within our cash balances and borrowings at the year end.
Cash generated from operations is the starting point of our consolidated statement of cash flows. This section outlines
the adjustments for any non-cash accounting items to reconcile our accounting profit for the year to the amount of cash
we generated from our operations.
Net debt represents the amount of cash held less borrowings and overdrafts.
Borrowings are mostly made up of fixed-term external debt which the Group has taken out for general corporate purposes,
including the refinancing of debt and acquisitions. Borrowings also include lease liabilities.
11.1 Cash flow generated from continuing operations
2025 2024
Reconciliation of profit for the year to cash generated from continuing operations £m £m
Profit for the year
369
323
Adjustments for:
Income tax
115
103
Finance income
(12)
(19)
Finance costs
58
45
Amortisation of intangible assets
60
67
Depreciation of property, plant and equipment
30
29
Gain on disposal of property, plant and equipment
(1)
(2)
R&D tax credits
(3)
(2)
Equity-settled share-based transactions
51
56
Exchange movement
(4)
Changes in working capital:
Increase in trade and other receivables
(68)
(48)
(Decrease)/increase in trade and other payables and provisions
(3)
20
Increase in deferred income
79
57
Cash generated from continuing operations
675
625
11.2 Net debt
2025 2024
Reconciliation of net cash flow to movement in net debt £m £m
Cash outflows in the year (pre-exchange movements)
(123)
(164)
Cash (inflows)/outflows from loans and lease liabilities
(280)
18
Change in net debt resulting from cash flows
(403)
(146)
Cash and lease liabilities recognised from acquisitions of subsidiaries or similar transactions
1
4
Other non-cash movements
(30)
(28)
Exchange movement
(19)
(7)
Movement in net debt in the year
(451)
(177)
Net debt at 1 October
(738)
(561)
Net debt at 30 September
(1,189)
(738)
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219
11 Cash flow and net debt continued
11.2 Net debt continued
At At
1 October Non-cash Exchange 30 September
2024 Cash flow Acquisition movements movement 2025
Analysis of change in net debt £m £m £m £m £m £m
Cash and cash equivalents
508
(123)
3
2
390
Borrowings
Loans due after more than one year
(1,156)
(295)
(2)
(2)
(21)
(1,476)
Lease liabilities due within one year
(15)
15
(17)
(17)
Lease liabilities after more than one year
(75)
(11)
(86)
(1,246)
(280)
(2)
(30)
(21)
(1,579)
Total
(738)
(403)
1
(30)
(19)
(1,189)
At At
1 October Non-cash Exchange 30 September
2023 Cash flow Acquisition movements movement 2024
Analysis of change in net debt £m £m £m £m £m £m
Cash and cash equivalents
696
(164)
4
(28)
508
Borrowings
Loans due after more than one year
(1,171)
(2)
17
(1,156)
Lease liabilities due within one year
(14)
18
(20)
1
(15)
Lease liabilities after more than one year
(72)
(6)
3
(75)
(1,257)
18
(28)
21
(1,246)
Total
(561)
(146)
4
(28)
(7)
(738)
Notes to the consolidated financial statements continued
220
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
11 Cash flow and net debt continued
11.3 Cash and cash equivalents
Accounting policy
For the purpose of preparation of the consolidated statement of cash flows and the consolidated balance sheet, cash and
cash equivalents include cash at bank and in hand, money market funds (MMFs) and short-term deposits with an original
maturity period of three months or less. Bank overdrafts that are an integral part of a subsidiary’s cash management are
included in cash and cash equivalents where they have a legal right of set-off and there is an intention to settle net,
against positive cash balances, otherwise bank overdrafts are classified as borrowings. Cash and cash equivalents are
measured at amortised cost.
2025 2024
£m £m
Cash at bank and in hand
251
292
MMFs and short-term bank deposits
139
216
390
508
The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can
be invested with each approved counterparty to minimise the risk of loss. The Group treasury policy is to place cash and cash
equivalents with counterparties which are well-established banks with high credit ratings where available.
Cash and cash equivalents are classified and measured at amortised cost under IFRS 9 and are therefore subject to the expected
loss model requirements of that standard. However, no material expected credit losses have been identified. At 30 September
2025, 97% (2024: 99%) of the cash and cash equivalents balance was deposited with financial institutions rated at least A- by
Standard & Poor’s.
The Group’s maximum exposure to credit risk in relation to cash and cash equivalents is their carrying amount on the
balance sheet.
11.4 Borrowings
Accounting policy
Interest-bearing borrowings are recognised initially at fair value less attributable issue costs, which are amortised over
the period of the borrowings. Subsequent to initial recognition, interest-bearing borrowings are stated at amortised cost
with any difference between cost and redemption value being recognised in the income statement over the period of
borrowing on an effective interest basis.
Further information on the policy applied to lease liabilities is included in note 3.4.
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221
11 Cash flow and net debt continued
11.4 Borrowings continued
2025 2024
Current borrowings at book value £m £m
Lease liabilities
17
15
2025 2024
Non-current borrowings at book value £m £m
Sterling denominated bond notes
1,041
743
Euro denominated bond notes
436
414
Lease liabilities
86
75
Unamortised RCF loan costs
(1)
(1)
1,562
1,231
Interest 2025 2024
Borrowings at nominal value
Year issued
coupon*
Maturity
£m £m
Bonds
GBP 350m bond notes
2021
1.63%
25-Feb-31
350
350
GBP 400m bond notes
2022
2.88%
8-Feb-34
400
400
EUR 500m bond notes
2023
3.82%
15-Feb-28
437
416
GBP 300m bond notes
2025
5.63%
5-Mar-37
300
Note:
* This does not include the impact of cross-currency interest rate swaps entered into in relation to the GBP 350m bond notes and EUR 500m bond notes.
The Group’s debt is sourced from sterling and euro denominated bond notes, with a syndicated multi-currency Revolving Credit
Facility (RCF) also available.
Bond notes at 30 September 2025 were £1,477m (30 September 2024: £1,157m), comprised of sterling denominated bond notes
£1,041m (30 September 2024: £743m) and euro denominated bond notes £436m (30 September 2024: £414m).
In November 2024, a one-year extension was agreed to the Group’s RCF, resulting in a new maturity in December 2029.
At 30 September 2025, £nil of the RCF was drawn down (30 September 2024: £nil).
During the period, the Group issued sterling denominated bond notes for a nominal amount of £300m with a maturity date
of March 2037. Net cash proceeds from the issuance were £297m.
Further information on lease liabilities is included in note 3.4.
Notes to the consolidated financial statements continued
222
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
12 Financial instruments
This note shows details of the fair value and carrying value of short- and long-term borrowings, trade and other payables,
trade and other receivables, derivative financial instruments, equity investments, short-term bank deposits, and cash and
cash equivalents. These items are all classified as “financial instruments” under accounting standards. Fair value is the
price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market
participants at the measurement date.
In order to assist users of these consolidated financial statements in making an assessment of any risks relating to
financial instruments, this note also sets out the maturity of these items and analyses their sensitivity to changes in key
inputs, such as interest rates and foreign exchange rates. An explanation of the Group’s exposure to, and management of,
capital, liquidity, credit, interest rate, and foreign currency risk is set out in the financial risk management section at the
end of this note.
Accounting policy
Financial assets and financial liabilities are recognised on the Group’s balance sheet when the Group becomes a party to
the contractual provisions of the instrument.
Financial assets are derecognised when the rights to receive cash flows from the asset have expired, or when the Group has
transferred those rights and either has also transferred substantially all the risks and rewards of the asset or has neither
transferred nor retained substantially all the risks and rewards of the asset but no longer has control of the asset.
Financial liabilities are derecognised when the obligation specified in the contract is discharged, cancelled, or expires.
The Group may use derivative financial instruments to manage its exposures to fluctuating foreign exchange rates and
foreign currency cash flows in relation to external borrowings. These instruments are initially recognised at fair value on
the date the contract is entered into and are subsequently remeasured at their fair value. The method of recognising the
resulting gain or loss depends on whether the derivative is designated as a hedging instrument and, if so, the nature of the
item being hedged.
At the inception of designated hedge relationships, the Group documents its risk management objectives and strategy for
undertaking various hedging transactions. The Group also documents its assessment, both at hedge inception and on an
ongoing basis, of whether the derivatives that are used in hedging transactions are highly effective in offsetting changes
in fair values of hedged items.
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223
12 Financial instruments continued
The amounts on the consolidated balance sheet that are accounted for as financial instruments, and their classification under
IFRS 9, are as follows:
IFRS 9 classification
At fair
value At fair value
At Derivatives through through other
amortised used for profit or comprehensive
cost hedging loss income Total
As at 30 September 2025
Note
£m £m £m £m £m
Non-current assets
Equity investments
4
4
Trade and other receivables: other receivables
8.1
3
2
5
Derivative financial instruments—cross-currency
interest rate swaps
32
32
Current assets
Trade and other receivables: trade receivables
8.1
309
309
Trade and other receivables: other receivables
8.1
26
1
27
Cash and cash equivalents
11.3
390
390
Current liabilities
Trade and other payables excluding other tax and
social security
8.2
(386)
(386)
Borrowings
11.4
(17)
(17)
Non-current liabilities
Borrowings
11.4
(1,562)
(1,562)
Trade and other payables: other payables
(8)
(8)
(1,245)
32
3
4
(1,206)
IFRS 9 classification
At fair value
Derivatives
At fair value
through other
At amortised used for
through
comprehensive
cost
hedging
profit or loss
income Total
As at 30 September 2024
Note
£m
£m
£m
£m £m
Non-current assets
Equity investments
6
6
Trade and other receivables: other receivables
8.1
3
2
5
Derivative financial instruments—cross-currency
interest rate swaps
29
29
Current assets
Trade and other receivables: trade receivables
8.1
265
265
Trade and other receivables: other receivables
8.1
23
1
24
Cash and cash equivalents
11.3
508
508
Current liabilities
Trade and other payables excluding other tax and
social security
8.2
(366)
(366)
Borrowings
11.4
(15)
(15)
Non-current liabilities
Borrowings
11.4
(1,231)
(1,231)
Trade and other payables: other payables
(3)
(3)
Derivative financial instruments—cross-currency
interest rate swaps
12.5
(13)
(13)
(816)
16
3
6
(791)
Notes to the consolidated financial statements continued
224
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
12 Financial instruments continued
12.1 Fair values of financial instruments
The carrying amounts of the following financial assets and liabilities approximate to their fair values: trade and other payables
excluding tax and social security, trade and other receivables excluding prepayments and accrued income, lease liabilities, and
short-term bank deposits, and cash and cash equivalents.
Borrowings (excluding lease liabilities)
The fair value of the sterling and euro denominated bond notes are determined by reference to quoted market prices and
therefore can be considered as a level 1 fair value as defined within IFRS 13.
The Group does not hold any financial liabilities whose fair value would be considered as a level 3 fair value as defined
within IFRS 13.
The respective book and fair values of bond notes are included in the table below:
2025
2024
Book value Fair value Book value Fair value
Note £m £m £m £m
Long-term borrowing (excluding lease liabilities)
11.4
1,476
1,400
1,156
1,065
Contingent consideration receivable
The Group recognises contingent consideration receivable of £3m (2024: £3m) relating to the disposal of Sage Payroll
Solutions in the year ended 30 September 2019. This is classified as a financial asset measured at fair value through profit or
loss. Its fair value is determined using a discounted cash flow valuation technique. The main inputs to the calculation for which
assumptions have been made are the discount rate and the period over which the consideration will be received. This is a level 3
fair value under IFRS 13.
Equity investments
The fair value of the unlisted equity investments held by the Group is determined using a market-based valuation approach.
The significant unobservable inputs used in level 3 fair value measurement are transaction prices paid for identical or similar
instruments of the investee and revenue growth factors.
Derivative financial instruments—cross-currency interest rate swaps
The fair value of the cross-currency interest rate swaps held by the Group is determined using a discounted cash flow valuation
technique at market rates and therefore can be considered as a level 2 fair value as defined within IFRS 13.
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
225
12 Financial instruments continued
12.2 Maturity of financial liabilities
The maturity profile of the undiscounted contractual amount of the Group’s financial liabilities (excluding cross-currency
interest rate swaps) at 30 September was as follows:
2025
Trade and
other payables
Borrowings: excluding other
Borrowings: lease tax and social
bond notes liabilities security Total
£m £m £m £m
In less than one year
52
19
386
457
In more than one year but not more than five years
600
66
8
674
In more than five years
1,200
35
1,235
1,852
120
394
2,366
2024
Trade and
other payables
Borrowings: excluding other
Borrowings: lease tax and social
bond notes liabilities security Total
£m £m £m £m
In less than one year
34
18
366
418
In more than one year but not more than five years
527
62
3
592
In more than five years
808
31
839
1,369
111
369
1,849
The maturity profile of the undiscounted contractual amounts of the Group’s cross-currency interest rate swaps, including
expected interest payments, at 30 September was as follows:
2025
Receipts Payments Total
£m £m £m
In less than one year
11
(13)
(2)
In more than one year but not more than five years
596
(585)
11
In more than five years
356
(327)
29
963
(925)
38
2024
Receipts Payments Total
£m £m £m
In less than one year
29
(33)
(4)
In more than one year but not more than five years
605
(612)
(7)
In more than five years
361
(336)
25
995
(981)
14
Notes to the consolidated financial statements continued
226
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
12 Financial instruments continued
12.3 Borrowing facilities
The Group has the following undrawn committed revolving credit facility available at 30 September in respect of which all
conditions precedent had been met at that date:
2025 2024
£m £m
Expiring in more than one year but not more than five years
630
630
The facility has been arranged to help finance the expansion of the Group’s activities. This facility incurs commitment
fees at market rates. In November 2024, a one-year extension was agreed to the Group’s RCF, resulting in a new maturity
in December 2029.
12.4 Market risk sensitivity analysis
Financial instruments affected by market risks include borrowings and deposits.
The following analysis is intended to illustrate the sensitivity to changes in market variables, being sterling/US dollar
and sterling/euro exchange rates.
The sensitivity analysis assumes reasonable movements in foreign exchange rates before the effect of tax. Sensitivity
to movements in sterling/US dollar and sterling/euro exchange rates of 10% are shown, reflecting changes of reasonable
proportion in the context of movement in those currency pairs over the last year.
Using the above assumptions, the following table shows the illustrative effect on equity resulting from changes in sterling/US
dollar and sterling/euro exchange rates:
2025
2024
Equity Equity
gains/(losses) gains/(losses)
£m £m
10% strengthening of sterling versus the US dollar
50
50
10% strengthening of sterling versus the euro
(9)
(9)
10% weakening of sterling versus the US dollar
(65)
(62)
10% weakening of sterling versus the euro
10
11
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227
12 Financial instruments continued
12.5 Hedge accounting
Accounting policy
As at 1 October 2024, the Group elected to apply the hedge accounting requirements in IFRS 9 Financial Instruments
instead of those in IAS 39 Financial Instruments: Recognition and Measurement. The Group applies hedge accounting to
external borrowings and cross-currency interest rate swap contracts that are designated as a hedge of a net investment in
foreign operations. The portion of the gain or loss on an instrument used to hedge a net investment in a foreign operation
which is determined to be an effective hedge is recognised in other comprehensive income and accumulated in the
foreign currency translation reserve. The ineffective portion is recognised immediately in profit or loss. On disposal
of the net investment, the foreign exchange gains and losses on the hedging instrument are recycled to the income
statement from equity.
Where borrowings denominated in a currency other than sterling, or cross-currency interest rate swap contracts, are used
to hedge the Group’s exposure to foreign currency exchange movements of its net investment in its subsidiaries, these
relationships are designated as net investment hedges for accounting purposes. The hedges are documented and
assessed for effectiveness on an ongoing basis. The Group has separated the costs relating to currency basis from the
hedge relationship and therefore allocates this component within the cost of hedging reserve. The value of the cost of
hedging reserve at designation of the hedge relationship is amortised to the income statement (within finance costs)
over the expected life of the hedge relationship.
The Group applies hedge accounting to certain exchange differences arising between the functional currencies
of a foreign operation and Company, regardless of whether the net investment is held directly or through an
intermediate parent.
The Group applies cash flow hedge accounting to cross-currency interest rate swap contracts that are designated as a
hedge of cash flows arising from foreign currency denominated borrowings. The effective portion of changes in the
fair value of such a derivative is recognised in other comprehensive income and accumulated in the hedging reserve.
The effective portion of changes in fair value of the derivative that is recognised in other comprehensive income is
limited to the cumulative change in fair value of the hedged item, determined on a present value basis, from inception
of the hedge.
Any ineffective portion of changes in the fair value of the derivative is recognised immediately in profit or loss. If the
hedged future cash flows are no longer expected to occur, then the amounts that have been accumulated in the hedging
reserve are immediately reclassified to profit or loss.
The Group designates the change in fair value of the forward element of forward exchange contracts as the hedging
instrument in cash flow hedging relationships. The amount accumulated in the hedging reserve is reclassified to profit
or loss in the same period or periods as the hedged expected future cash flows affect profit or loss.
Notes to the consolidated financial statements continued
228
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
12 Financial instruments continued
12.5 Hedge accounting continued
Net investment hedges
The Group hedges the risk exposure to foreign currency exchange movements of its net investment in its subsidiaries in the US
and Eurozone.
A portion of the Group’s external euro denominated borrowings, relating to the EUR 500m bond, are designated
as hedging instruments.
The underlying risk of the hedging instruments exactly matches the hedged risk as the borrowings and net investments
in subsidiaries are denominated in the same currencies, giving a hedge ratio of 1:1. Hedge ineffectiveness will arise if the
carrying amount of the net investment falls below the carrying amount of the designated borrowings.
The Group designates certain USD cross-currency interest rate swap contracts totalling £557m (USD 750m) (2024: £560m, USD
750m) as hedging instruments to hedge risk exposure to foreign currency exchange movements of its net investment in its
subsidiaries in the US. Sources of ineffectiveness on this hedge relationship will arise from a difference in credit ratings
between the counterparties and modifications to the terms of either the hedged item or the instrument. During the year,
£nil (2024: £nil) has been recognised in the income statement as ineffective.
Changes in the carrying amount of the loan notes relate to foreign exchange movements recognised through other
comprehensive income. The change in the carrying amount of the derivative financial instrument is due to fair value
movements also recognised through other comprehensive income.
The impact of the hedging instrument on the consolidated balance sheet is as follows:
Change in carrying
amount as a result of
Carrying movements in the year
amount* recognised in OCI
As at 30 September 2025
Nominal amount
£m £m
Non-current borrowings
EUR bond notes**
EUR 70m
61
Derivative financial instruments
Cross-currency interest rate swap
USD 429m
(7)
(1)
Derivative financial instruments
Cross-currency interest rate swap
USD 321m
(25)
(2)
29
(3)
Change in carrying
amount as a result of
Carrying movements in the year
amount* recognised in OCI
As at 30 September 2024
Nominal amount
£m £m
Non-current borrowings
EUR bond notes***
EUR 156m
130
(6)
Derivative financial instruments
Cross-currency interest rate swap
USD 429m
(6)
(24)
Derivative financial instruments
Cross-currency interest rate swap
USD 321m
(23)
(22)
101
(52)
Notes:
* Liability/(asset) position.
** Hedge relationship was designated effective from 30 September 2025.
*** Hedge relationship was de-designated effective from 30 September 2024.
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229
12 Financial instruments continued
12.5 Hedge accounting continued
The cumulative impact of the hedged item on the consolidated balance sheet is as follows:
2025
2024
Foreign currency Foreign currency
translation reserve translation reserve
£m £m
Net investment in foreign subsidiaries—USD
(32)
(29)
Net investment in foreign subsidiaries—EUR
(–)
(9)
(32)
(38)
The change in value of the hedged item, being the Group’s net investment in its USD and EUR subsidiaries, recorded through
OCI in the year was £3m (2024: £46m) and £nil (2024: £6m) respectively.
Cash flow hedges
The Group hedges the risk exposure to foreign currency exchange movements of its foreign currency borrowings.
The Group has designated cross-currency interest rate swap contracts (to receive fixed euro and pay fixed sterling) as the
hedging instruments in a cash flow hedge relationship, to mitigate the risk of changes in the denominated cash flows
attributable to the exchange rate related to EUR 300m of the EUR 500m bond notes, for which hedge accounting has
been applied.
The underlying risk of the hedging instruments exactly matches the hedged risk as the hedging instrument and euro borrowings
are arranged on the same payment profile, for the same interest rate and nominal amount, giving a hedge ratio of 1:1.
Hedge ineffectiveness will arise if the carrying amount of the euro borrowings falls below the amount of the cross-currency
swap contract, for example on early repayment of the euro borrowings.
Sources of ineffectiveness on this hedge relationship will arise from a difference in credit ratings between the counterparties
and modifications to the terms of either hedged item or instrument. At 30 September 2025, £nil (2024: £nil) has been recognised
in profit or loss due to ineffectiveness. The hedges are documented and are assessed for effectiveness on an ongoing basis.
Gains and losses initially recognised in other comprehensive income on cross-currency swap contracts are recognised in profit
or loss (within finance costs) in the periods in which the hedged forecast transaction affects profit or loss. A reconciliation
of movements in the hedging reserve in relation to the cash flow hedging instrument is provided in note 13.3.
The impact of the hedging instrument on the consolidated balance sheet is as follows:
Change in carrying Change in carrying
amount as a result amount as a result
of net movements of net movements
Carrying in the year in the year
amount* recognised in OCI recognised in P&L
As at 30 September 2025 Nominal amount £m £m £m
Derivative financial Cross-currency
instruments
interest rate swap
EUR 300m
(13)
Change in carrying Change in carrying
amount as a result of amount as a result of
net movements in net movements in
Carrying the year recognised the year recognised
amount* in OCI in P&L
As at 30 September 2024 Nominal amount £m £m £m
Derivative financial Cross-currency
instruments
interest rate swap
EUR 300m
13
11
Note:
* Liability position.
Further information on the Group’s exposure to foreign currency risk and how the risk is managed is included in note 12.6.
Notes to the consolidated financial statements continued
230
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
12 Financial instruments continued
12.6 Financial risk management
The Group’s exposure to and management of capital, liquidity, credit, interest rate and foreign currency risk are
summarised below.
Capital risk
The Group’s objectives when managing capital (defined as net debt plus equity) are to safeguard its ability to continue as a
going concern in order to provide returns to shareholders and benefits for other stakeholders, while maintaining an appropriate
balance of debt and equity funding. The Group manages its capital structure through regular review by the Board and makes
adjustments to it with respect to changes in economic conditions and our strategic objectives. Priorities for capital allocation
are organic and inorganic investment, including through acquisitions of complementary technology and partnerships; the
progressive growth of the dividend; and the return of surplus capital to shareholders, if appropriate. Over the medium term,
the Group plans to operate in a broad range of 1–2x net debt to underlying EBITDA, with flexibility to move outside this range as
the business needs require. A reconciliation of the net debt/underlying EBITDA ratio is provided as part of the capital allocation
disclosure within the Financial review on page 54.
Liquidity risk
The Group manages its exposure to liquidity risk by reviewing cash resources required to meet business objectives through
both short- and long-term cash flow forecasts. The Group has committed facilities which are available to be drawn for general
corporate purposes including working capital. The Treasury function has responsibility for optimising the level of cash across
the business.
Credit risk
The Group’s credit risk primarily arises from trade and other receivables. The Group has a low operational credit risk due to the
transactions being principally of a high-volume, low-value, and short maturity. The Group has no significant concentration
of operational credit risk, with the exposure spread over a large number of well-diversified counterparties and customers.
The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can
be invested with each approved counterparty to minimise the risk of loss. All counterparties must meet minimum credit rating
requirements or be specifically authorised as an exception.
Further information on the credit risk management procedures applied to trade receivables is given in note 8.1 and to cash and
cash equivalents in note 11.3. The carrying amounts of trade receivables and cash and cash equivalents shown in those notes
represent the Group’s maximum exposure to credit risk.
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231
12 Financial instruments continued
12.6 Financial risk management continued
Interest rate risk
The Group’s borrowings at 30 September 2025 principally comprise sterling and euro denominated bond notes, which are at
fixed interest rates, and a bank RCF, which is subject to floating interest rates. Additionally, the Group is exposed to interest
rate risk on floating rate deposits. The Group regularly reviews forecast debt, cash and cash equivalents, and interest rates
to monitor this risk. Interest rates on debt and deposits are fixed when management decides this is appropriate.
At 30 September 2025, the Group had £390m (2024: £508m) of cash and cash equivalents, while its borrowings comprised:
Sterling denominated bond notes of £1,041m (2024: £743m), comprising a nominal £350m bond issued in 2021, a nominal
£400m bond issued in 2022 and a nominal £300m bond issued in 2025. The Group is also party to a cross-currency interest
rate swap in relation to the £350m bond, as a result of which the bond had an effective average fixed interest rate of 2.45%
(2024: 2.45%). The £400m bond has an fixed coupon of 2.88% (2024: 2.88%) and the £300m bond has an effective average
fixed coupon rate of 5.63%.
Euro denominated bond notes of £436m (2024: £414m). The Group is also party to cross-currency interest rate swaps
in relation to EUR 300m of this nominal EUR 500m bond, as a result of which the bond had an effective average fixed
interest rate of 4.52% (2024: 4.53%).
Undrawn bank RCF (2024: undrawn).
See note 11.4 for more information.
Foreign currency risk
Although a substantial proportion of the Group’s revenue and profit is earned outside the UK, operating companies generally
only trade in their own currency. The Group is therefore not subject to any significant foreign exchange transactional exposure
within these subsidiaries.
The Group’s principal exposure to foreign currency lies in the translation of overseas profits into sterling; this exposure
is not hedged.
During the year a portion of the Group’s external euro denominated borrowings (EUR 70m of a nominal EUR 500m) were
designated as a hedge of the net investment in its EUR functional entities effective from 30 September 2025.
During the prior year a portion of the Group’s external euro denominated borrowings (EUR 156m of a nominal EUR 500m) were
also designated as a hedge of the net investment in its subsidiaries in the Eurozone. This hedge relationship was de-designated
effective from 30 September 2024.
The Group has cross-currency swap contracts to receive fixed sterling and pay fixed US dollars (£350m, USD 429m;
£264m USD 321m), as well as receive fixed euros and pay fixed sterling (EUR 300m, £264m).
The euro-sterling swap contracts have been designated as the hedging instruments in a cash flow hedge relationship to
mitigate the risk of changes in the cash flows related to the remaining euro denominated borrowings attributable to changes
in exchange rate. The average interest rate of the euro-sterling swap contracts is 4.98%, fixed for the lifetime of the instrument.
See note 12.5.
The US dollar-sterling swap contracts have been designated as a hedge of the Group’s net investment in its subsidiaries
in the US. See note 12.5.
Certain of the Group’s intercompany balances have been identified as part of the Group’s net investment in foreign operations.
Foreign exchange effects on these balances that remain on consolidation are also reflected in the translation reserve.
The Group’s other currency exposures comprise those currency gains and losses recognised in the income statement,
reflecting other monetary assets and liabilities of the Group that are not denominated in the functional currency of the
entity involved. At 30 September 2025 and 30 September 2024, these exposures were immaterial to the Group.
Notes to the consolidated financial statements continued
232
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
13 Equity
This note analyses the movements recorded through shareholders’ equity that are not explained elsewhere in the
consolidated financial statements, being changes in the amount which shareholders have invested in the Group.
The Group utilises share award plans as part of its employee remuneration package. These are set out in more detail
below, along with the costs incurred, and the number of shares outstanding.
Share award plans primarily include:
Performance Share Awards– Previously awards were granted under the Sage Group Performance Share Plan (“PSP”),
with the last awards granted in December 2024. The Sage Group Long Term Incentive Plan (“LTIP”) was approved in
February 2025 and allows for grants of both performance awards and time-based awards. Subsequently, performance
awards for Directors and senior executives are granted under the LTIP.
Restricted Share Awards– Previously awards were granted under the Sage Group Restricted Share Plan, with the last
awards granted in December 2024. The LTIP was approved in February 2025 and allows for grants of both performance
awards and time-based awards. Subsequently, restricted awards for colleagues who contribute to Sage’s strategic
outcomes are granted under the LTIP.
Other Plans–The Sage Save and Share Plan (the “Save and Share Plan”) for employees in eligible countries of the
Group and the Colleague Stock Purchase Plan (the “CSPP Plan”) for US-based employees.
This note also shows the dividends paid in the year and any dividends that are to be proposed and paid post-year end.
Dividends are paid as an amount per ordinary share held.
13.1 Ordinary shares
Accounting policy
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares
or options are shown in equity as a deduction, net of tax, from the proceeds.
Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid,
including any directly attributable incremental costs (net of income taxes), is deducted from equity attributable
to the owners of the Company until the shares are cancelled or reissued.
The balance on the share premium account represents the amounts received in excess of the nominal value of the
ordinary shares.
2025 2025 2024 2024
Issued and fully paid ordinary shares of 1
4/77
pence each
shares £m shares £m
At 1 October
1,071,499,517
11
1,100,789,295
12
Cancellation of shares*
(48,209,390)
(29,289,778)
(1)
At 30 September
1,023,290,127
11
1,071,499,517
11
Note:
* Cancellation of shares in the current year resulted in a reduction of the nominal value of ordinary shares of less than £1m.
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233
13 Equity continued
13.2 Share-based payments
Accounting policy
Equity-settled share-based payments are measured at fair value (excluding the effect of non-market-based vesting
conditions) at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments
is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of the shares that will
eventually vest allowing for the effect of non market-based vesting conditions.
Fair value is measured using the Black-Scholes or the Monte Carlo pricing models, based on observable market prices.
The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of non-
transferability, exercise restrictions and behavioural considerations.
All outstanding PSPs and performance awards granted from February 2025 under the LTIP are subject to some non-market
performance conditions. The element of the income statement charge relating to market performance conditions is fixed
at the grant date.
At the end of the reporting period, the Group revises its estimates for the number of awards expected to vest.
It recognises the impact of the revision to original estimates, if any, in the income statement, with a corresponding
adjustment to equity.
The total charge for the year relating to employee share-based payment plans was £51m (2024: £56m), all of which related to
equity-settled share-based payment transactions.
2025 2024
Plans £m £m
Performance Share Awards
5
5
Restricted Share Awards
43
48
Other Plans
3
3
Total
51
56
£5m of the charge for the year (2024: £11m) relates to acquisition-related remuneration and is reported as a recurring
adjustment within other M&A activity-related items. See note 3.6.
Performance Share Awards
Annual grants of performance shares are normally made to Executive Directors and senior executives after the preliminary
declaration of the annual results. Under Performance Share awards, 875,535 (2024: 755,730) awards were made during the year.
Awards for 2023
These performance shares are subject to a service condition and three performance conditions. Performance conditions are
weighted 50% on the achievement of a financial performance target, 30% on the achievement of a TSR target, and 20% on the
achievement of ESG targets.
The financial performance target is based on the achievement of Sage Business Cloud (SBC) Penetration targets for the final
year of the performance period. Where SBC Penetration is between prescribed targets, the extent to which the financial
performance condition is satisfied will be calculated on a straight-line, pro-rata basis within a defined range.
2023 awards
Range 1
Range 2
SBC Penetration (%)
85%–89%
89%–92%
Performance condition satisfied (%)
10%–40%
40%–50%
The performance target relating to TSR measures share price performance against a designated comparator group. Where TSR
is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line, pro-rata basis between
6% and 24%, and where TSR is between upper quartile and upper decile, the TSR vesting percentage will be calculated on a
straight-line, pro-rata basis between 24% and 30%.
The comparator group for awards granted for 2023 onwards is the companies comprised in the FTSE 100 Index at the start of the
performance period, excluding financial services and extraction companies.
The performance targets relating to ESG are based on the achievement of targets relating to (i) a Protect the Planet condition,
(ii) a Tech for Good condition, and (iii) two Diversity, Equity and Inclusion conditions. Where attainment of each of the ESG
condition are between prescribed targets, the extent to which the ESG performance conditions are satisfied will be calculated
on a straight-line, pro-rata basis within defined ranges as detailed below.
Notes to the consolidated financial statements continued
234
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
13 Equity continued
13.2 Share-based payments continued
The Protect the Planet condition will be measured by reference to the reduction in the Group’s Scope 1, 2 and 3 carbon emissions
during the performance period.
2023 awards
Range 1
Range 2
Reduction in carbon emissions (%)
6.9%–13.8%
13.8%–20.7%
Performance condition satisfied (%)
1.5%–6%
6%–7.5%
The Tech for Good condition will be measured by reference to the number of Sage products that have embedded functionality
for carbon accounting at the end of the performance period.
2023 awards
Range 1
Range 2
Number of products (number)
3–6
6–8
Performance condition satisfied (%)
1%–4%
4%–5%
The Diversity, Equity and Inclusion conditions will be measured by reference to (i) the inclusion score in the employee
engagement survey undertaken in the last financial year of the performance period, and (ii) the percentage of leadership teams
meeting Sage’s global gender diversity target at the end of the performance period.
2023 awards
Range 1
Range 2
Inclusion score (number)
82–84
84–86
Performance condition satisfied (%)
0.75%–3%
3%–3.75%
Percentage of teams (%)
50%–65%
65%–80%
Performance condition satisfied (%)
0.75%–3%
3%–3.75%
Awards for 2024
These performance shares are subject to a service condition and three performance conditions over the 3-year length of the
performance period. Performance conditions are weighted 50% on the achievement of a financial performance target, 30% on
the achievement of a TSR target, and 20% on the achievement of ESG targets.
The financial performance condition is based on the achievement of underlying earnings per share targets at the end of the
performance period. Where underlying EPS is between prescribed targets, the extent to which the financial performance
condition is satisfied will be calculated on a straight-line, pro-rata basis within a defined range.
2024 awards
Range 1
Range 2
Underlying EPS (pence)
37.0–43.0
43.0–46.0
Performance condition satisfied (%)
10%–40%
40%–50%
The performance target relating to TSR measures share price performance against a designated comparator group. Where TSR
is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line, pro-rata basis between
6% and 24%, and where TSR is between upper quartile and upper decile, the TSR vesting percentage will be calculated on a
straight-line, pro-rata basis between 24% and 30%.
The comparator group for awards granted for 2024 onwards is the companies comprised in the FTSE 100 Index at the start of the
performance period, excluding financial services and extraction companies.
The performance targets relating to ESG are based on the achievement of targets relating to (i) a Protect the Planet condition,
(ii) a Tech for Good condition, and (iii) two Diversity, Equity and Inclusion conditions.
The Protect the Planet condition will be measured by reference to the reduction in the Group’s Scope 1, 2, and 3 carbon
emissions during the performance period.
2024 awards
Range 1
Range 2
Reduction in carbon emissions (%)
8.1%–16.2%
16.2%–24.3%
Performance condition satisfied (%)
1.5%–6%
6%–7.5%
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235
13 Equity continued
13.2 Share-based payments continued
The Tech for Good condition will be measured by reference to the Sage suites that have embedded functionality for carbon
accounting at the end of the performance period.
Performance condition
2024 awards
Access to carbon accounting functionality through Sage suites
satisfied (%)
Threshold 1
No suites
0%
Threshold 2
Sage for Small Business suite
1%
Threshold 3
Sage for Small Business suite and Sage for Accountants suite
4%
Threshold 4
Sage for Small Business suite, Sage for Accountants suite,
5%
and Sage for Medium Business suite
The Diversity, Equity and Inclusion conditions will be measured by reference to (i) the percentage of ethnically diverse
colleagues in senior leadership teams, and (ii) the percentage of leadership teams in the top four levels of Sage meeting the
global gender diversity target, at the end of the performance period.
2024 awards
Range 1
Range 2
Percentage of teams—ethnicity (%)
13.0%–16.5%
16.5%–20.0%
Performance condition satisfied (%)
0.75%–3%
3%–3.75%
Percentage of teams—gender (%)
50%–65%
65%–80%
Performance condition satisfied (%)
0.75%–3%
3%–3.75%
Awards for 2025
These performance shares are subject to a service condition and three performance conditions over the 3-year length of the
performance period. Performance conditions are weighted 60% on the achievement of a financial performance target, 30% on
the achievement of a TSR target, and 10% on the achievement of ESG targets.
The financial performance condition is based on the achievement of underlying earnings per share targets at the end of the
performance period. Where underlying EPS is between prescribed targets, the extent to which the financial performance
condition is satisfied will be calculated on a straight-line, pro-rata basis within a defined range.
2025 awards
Range 1
Underlying EPS (pence)
47.5–58.0
Performance condition satisfied (%)
12%–60%
The performance target relating to TSR measures share price performance against a designated comparator group. Where TSR
is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line, pro-rata basis between
6% and 24%, and where TSR is between upper quartile and upper decile, the TSR vesting percentage will be calculated on a
straight-line, pro-rata basis between 24% and 30%.
The comparator group for awards granted for 2025 onwards is the companies comprised in the FTSE 100 Index at the start of the
performance period, excluding financial services and extraction companies.
The performance targets relating to ESG are based on the achievement of targets relating to (i) a Protect the Planet condition
and (ii) a Tech for Good condition.
The Protect the Planet condition will be measured by reference to the reduction in the Group’s Scope 1, 2, and 3 carbon
emissions during the performance period.
2025 awards
Range 1
Range 2
Reduction in carbon emissions (%)
8.6%–17.2%
17.2%–25.8%
Performance condition satisfied (%)
1%–4%
4%–5%
Notes to the consolidated financial statements continued
236
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
13 Equity continued
13.2 Share-based payments continued
The Tech for Good condition will be measured by reference to the Sage suites that have embedded functionality for carbon
accounting at the end of the performance period.
Performance condition
2025 awards
Access to carbon accounting functionality through Sage suites
satisfied (%)
Threshold 1
No Sage Active suites
0%
Threshold 2
Sage for Sage Active suite in France
1%
Threshold 3
Sage for Sage Active suite in France, Spain, and Germany
4%
Threshold 4 Sage for Sage Active suite in France, Spain, and Germany, and Sage Distribution 5%
and Manufacturing Operations (SDMO) suite
Awards were valued using the Monte Carlo option pricing model. Performance conditions were included in the fair value
calculations, which were based on observable market prices at grant date. All options granted under performance share awards
have an exercise price of £nil. The fair value per awards granted and the assumptions used in the calculation are as follows:
December February
Grant date 2024 2025
Share price at grant date (£)
13.12
13.12
Number of employees
7
3
Shares under award
390,906
484,630
Vesting period (years)
3
3
Expected volatility
25.3%
24.3%
Award life (years)
3
3
Expected life (years)
3
3
Risk-free rate
3.98%
3.98%
Fair value per award (£)
9.78
9.73
December February May
Grant date 2023 2024 2024
Share price at grant date (£)
11.30
11.74
10.87
Number of employees
8
1
2
Shares under award
466,758
241,514
47,458
Vesting period (years)
3
3
3
Expected volatility
23.4%
23.0%
24.3%
Award life (years)
3
3
3
Expected life (years)
3
3
3
Risk-free rate
4.17%
3.72%
4.25%
Fair value per award (£)
8.82
8.91
10.00
The expected volatility is based on historical volatility over the last three years. The expected life is the average expected
period to exercise. The risk-free rate of return is the yield on zero-coupon UK government bonds of a term consistent with the
assumed award life.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
237
13 Equity continued
13.2 Share-based payments continued
A reconciliation of award movements over the year is shown below:
2025
2024
Weighted Weighted
average average
exercise exercise
Number price Number price
’000s £ ’000s £
Outstanding at 1 October
2,842
2,447
Awarded
876
756
Forfeited
(44)
(210)
Exercised
(546)
(151)
Outstanding at 30 September
3,128
2,842
Exercisable at 30 September
2025
2024
Weighted Weighted
average average
remaining remaining
life years life years
Range of exercise prices
Expected
Contractual
Expected
Contractual
N/A
0.9
0.9
0.9
0.9
Restricted Share Awards
Restricted Share Awards granted under the Group’s RSP and LTIP are issued to colleagues who contribute to Sage’s
strategic outcomes.
These contingent share awards are made primarily with service conditions. Executive Directors are not permitted to participate
in the RSP and shares are either purchased in the market or treasury shares are utilised to satisfy vesting awards. These awards
primarily have service conditions, and their fair values are equal to the share price on the date of grant. During the year
4,274,238 (2024: 4,115,981) awards were made, with fair values ranging from 12.30p to 13.12p.
A reconciliation of award movements over the year is shown below:
2025
2024
Weighted Weighted
average average
exercise exercise
Number price Number price
’000s £ ’000s £
Outstanding at 1 October
15,043
18,634
Awarded
4,274
4,116
Forfeited
(975)
(1,372)
Exercised
(4,807)
(6,335)
Outstanding at 30 September
13,535
15,043
Exercisable at 30 September
2025
2024
Weighted Weighted
average average
remaining remaining
life years life years
Range of exercise prices
Expected
Contractual
Expected
Contractual
N/A
1.1
1.1
1.3
1.3
Notes to the consolidated financial statements continued
238
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
13 Equity continued
13.2 Share-based payments continued
Other Plans
Other plans comprise The Sage Save and Share Plan (the “Save and Share Plan”), the Colleague Stock Purchase Plan (the “CSPP”)
and acquisition options. These are not considered to be material to the Group’s overall share-based payment arrangements.
The key aspects of the Group’s share option arrangements are explained below.
The Save and Share Plan is a savings-related share option plan for employees of the Group and is available to employees in
the majority of countries in which the Group operates. The UK plan is an HMRC-approved savings-related share option scheme,
and similar arrangements apply in other countries where they are available. The fair value of the options is expensed over
the service period of three years, with a forfeiture assumption included for any anticipated lapses as employees leave
the Group.
During the year, 1,132,772
(2024: 1,423,017) options were granted under the terms of the Save and Share Plan.
The CSPP is an employee share purchase plan and is available to employees within the USA. The fair value of the options is
expensed over the service period of six months, with a forfeiture assumption included for any anticipated lapses as employees
leave the Group.
During the year, 201,585
(2024: 197,730) shares were purchased under the terms of the CSPP.
As part of certain acquisitions, the Group awards certain employees with options proportional to previously held options in the
company acquired. No (2024: nil) options have been granted in the year and no (2024: £nil) costs have been incurred to the
income statement in respect of these acquisition options.
A reconciliation of historic acquisition award movements over the year is shown below:
2025
2024
Weighted Weighted
average average
exercise exercise
Number price Number price
’000s £ ’000s £
Outstanding at 1 October
533
3.62
705
3.28
Forfeited
(29)
0.92
(42)
0.83
Exercised
(232)
5.08
(130)
2.66
Outstanding at 30 September
272
3.37
533
3.62
Exercisable at 30 September
272
3.37
533
3.62
2025
2024
Weighted Weighted
average average
remaining remaining
life years life years
Range of exercise prices
Expected
Contractual
Expected
Contractual
72p–702p
1.5
1.5
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
239
13 Equity continued
13.3 Other reserves
All components of other reserves are presented on a consolidated basis on the face of the consolidated statement of changes
in equity.
On transition to IFRS 9, an equity classification adjustment was recognised for which £3m was credited to the translation
reserve and £1m to the cash flow hedging reserve, offset by £4m debited to the cost of hedging reserve.
An adjustment between the cost of hedging reserve and retained earnings of £1m was also recognised on transition to reflect the
cumulative effect of hedging costs that would have been amortised to the income statement under IFRS 9 over the life of the
Group’s existing hedging arrangements up to the date of adoption.
Cash flow Cost of Treasury Capital
Translation hedging hedging Merger share Redemption
reserve reserve reserve reserve reserve reserve Total
Other reserves can be analysed as follows: £m £m £m £m £m £m £m
At 1 October 2024
23
4
61
(520)
3
(429)
Adjustment on initial application of IFRS 9 hedge
accounting
3
1
(3)
1
At 1 October 2024—adjusted
26
5
(3)
61
(520)
3
(428)
Exchange differences on translating foreign
10
10
operations and net investment hedges
Changes in fair value of foreign currency basis of
hedge relationships
(2)
(2)
Amortisation of foreign currency basis of hedge
1
1
relationships
Vesting of share awards and exercise of share options
50
50
At 30 September 2025
36
5
(4)
61
(470)
3
(369)
Cash flow Treasury Capital
Translation hedging Merger share Redemption
reserve reserve reserve reserve* reserve* Total
Other reserves can be analysed as follows: £m £m £m £m £m £m
At 1 October 2023
124
4
61
(515)
2
(324)
Exchange differences on translating foreign operations
and net investment hedges
(101)
(101)
Vesting of share awards and exercise of share options
50
50
Cancellation of ordinary shares
1
1
Purchase of shares by Employee Benefit Trust
(55)
(55)
At 30 September 2024
23
4
61
(520)
3
(429)
* The comparatives at 30 September 2024 have been restated as discussed within ‘Basis of preparation’ (see note 1)
This note further explains the nature and purpose of the translation, hedging, and merger reserves.
Translation reserve
The translation reserve represents the accumulated exchange differences arising since the transition to IFRS from the
following sources:
The impact of the translation of subsidiaries with a functional currency other than sterling; and
Exchange differences arising on hedging instruments that are designated hedges of a net investment in foreign
operations, net of tax where applicable.
Cash flow hedging reserve
The hedging reserve comprises the effective portion of the cumulative net change in the fair value of hedging instruments used
in cash flow hedges pending subsequent recognition in profit or loss.
Notes to the consolidated financial statements continued
240
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
13 Equity continued
13.3 Other reserves continued
Cost of hedging reserve
The cost of hedging reserve includes the effects of changes in fair value of the foreign currency basis spread of a financial
instrument when the foreign currency basis spread of a financial instrument is excluded from the designation of that financial
instrument as the hedging instrument (consistent with the Group’s accounting policy to recognise non-designated component
of foreign currency derivative in equity). The changes in fair value of the foreign currency basis spread of a financial
instrument, in relation to a transaction-related hedged item accumulated in the cost of hedging reserve, are reclassified to
profit or loss only when the hedged transaction affects profit or loss, or included as a basis adjustment to the non-financial
hedged item. The changes in fair value of the time value of the foreign currency basis spread of a financial instrument, in
relation to a time-period related hedged item accumulated in the cash flow hedging reserve, are amortised to profit or loss
on a rational basis over the term of the hedging relationship.
Merger reserve
Merger reserve brought forward relates to the merger reserve which was present under UK GAAP and frozen on transition to IFRS.
Treasury share reserve
Treasury share are shares in the Company which are owned by the Company itself.
At 30 September 2025, the Group held 59,869,507 (2024: 66,725,007) treasury shares.
During the year, the Group agreed to satisfy the vesting of certain share awards, utilising a total of 6,855,500 (2024: 7,181,463)
treasury shares.
Capital redemption reserve
The balance on the capital redemption reserve represents the aggregate nominal value of all the ordinary shares repurchased
and cancelled.
13.4 Retained earnings
2025 2024
Retained earnings
Note
£m £m
At 1 October
963
1,171
Adjustment on initial application of IFRS 9 hedge accounting
(1)
At 1 October—adjusted
962
1,171
Profit for the year
369
323
Actuarial gain/(loss) on post-employment benefit obligations, net of tax
1
(2)
Fair value reassessment of equity investments
(2)
Employee share option scheme-value of employee services, net of tax
57
62
Vesting of share awards and exercise of share options
(41)
(41)
Share buyback programme
(609)
(351)
Dividends paid to owners of the parent
13.6
(207)
(199)
At 30 September
530
963
Share buyback
On 19 November 2024, the Group entered into a non-discretionary share buyback programme to purchase up to £400m of its
own shares. As announced on 15 May 2025, the programme was extended by up to £200m. The extended programme completed
in July 2025, for a total consideration of £600m plus expected associated fees and taxes, corresponding to the £609m
recognised through retained earnings at the balance sheet date, of which £605m was paid in the current year.
During the year, the Group repurchased a total of 48,209,390 ordinary shares as part of the programme, all of which were
subsequently cancelled.
In the prior year, the Group purchased a total of 29,289,778 ordinary shares as part of a non-discretionary share buyback
programme entered into on 22 November 2023 and completed in April 2024. Consideration of £348m for this share buyback
programme was paid in the prior year.
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
241
13 Equity continued
13.5 Employee Benefit Trust
The Employee Benefit Trust (EBT) holds shares in the Company and was set up for the benefit of Group employees. The EBT
purchases the Company’s shares in the market or is gifted these by the Company for use in connection with the Group’s share-
based payments arrangements. These shares are accounted for as treasury shares. Once purchased, shares are not sold back into
the market unless required to settle employee tax liabilities in respect of their share awards. The EBT holds 8,064,848 ordinary
shares in the Company (2024: 8,473,802) at a cost of £72m (2024: £77m) with £nil of shares purchased during the year
(2024: £55m), funded by the Company, and a nominal value of £nil (2024: £nil).
During the year, the EBT satisfied the vesting of certain share awards utilising 420,118 ordinary shares (2024: 1,381,398).
The EBT received £nil (2024: £nil) additional funds for future purchase of shares in the market.
The costs of funding and administering the EBT are charged to the income statement of the Group in the period to which they
relate. The market value of the shares of the Company held by the EBT at 30 September 2025 was £89m (2024: £87m).
13.6 Dividends
Accounting policy
Dividends are recognised through equity when approved by the Company’s shareholders or on payment, whichever
is earlier.
2025 2024
£m £m
Final dividend paid for the year ended 30 September 2024 of 13.50p per share
135
(2024: final dividend paid for the year ended 30 September 2023 of 12.75p per share)
129
Interim dividend paid for the year ended 30 September 2025 of 7.45p per share
72
(2024: interim dividend paid for the year ended 30 September 2024 of 6.95p per share)
70
207
199
In addition, the Directors are proposing a final dividend in respect of the financial year ended 30 September 2025 of 14.40p per
share which will absorb an estimated £138m of shareholders’ funds. The Company’s distributable reserves are sufficient to
support the payment of this dividend. If approved at the AGM on 5 February 2026 the dividend will be paid on 10 February 2026
to shareholders who are on the register of members on 9 January 2026. These consolidated financial statements do not reflect
this proposed dividend payable.
Notes to the consolidated financial statements continued
242
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
14 Acquisitions and disposals
The following note outlines acquisitions and disposals during the year and the accompanying accounting policies. Each
acquisition or disposal during the year is discussed and the effects on the results of the Group are highlighted. Additional
disclosures are presented for disposals and planned disposals that qualify as businesses held for sale or for presentation
as discontinued operations.
Accounting policy
Acquisitions
The acquisition of subsidiaries is accounted for using the acquisition method. The cost of an acquisition is measured as
the aggregate of the consideration transferred, which is measured at acquisition date fair value, and the amount of any
non-controlling interests in the acquiree. The acquiree’s identifiable assets, liabilities and contingent liabilities that
meet the conditions for recognition under IFRS 3 “Business Combinations” are recognised at their fair values at the
acquisition date.
Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date.
Subsequent changes to the fair value of the contingent consideration that is deemed to be an asset or liability are
recognised in the income statement. Contingent consideration that is classified as equity is not remeasured, and its
subsequent settlement is accounted for within equity.
Goodwill represents the excess of the consideration transferred, the amount of any non-controlling interest in the
acquiree and the acquisition date fair value of any previous equity interest in the acquiree over the fair value of the
Group’s total identifiable net assets acquired. If, after reassessment, the Group’s interest in the net fair value of the
acquiree’s identifiable assets, liabilities and contingent liabilities exceeds the cost of the business combination, the
difference is recognised directly in the consolidated income statement. Any subsequent adjustment to reflect changes in
consideration arising from contingent consideration amendments is recognised in the consolidated income statement.
On an acquisition-by-acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair
value or at the non-controlling interest’s proportionate share of the acquiree’s net assets.
Acquisition-related items such as legal or professional fees are expensed to the income statement as incurred.
Acquisitions of certain legal entities can be accounted for as an asset acquisition, rather than a business combination,
when they satisfy the “concentration test” exemption under IFRS 3 “Business Combinations”. This is often the case where
the value of the acquired legal entity largely comprises a single asset or technology. Where this is applied, no goodwill is
recognised as part of the acquisition accounting.
Businesses held for sale and discontinued operations
The Group classifies the assets and liabilities of a business as held for sale if their carrying amounts will be recovered
principally through a sale of the business rather than through continuing use. These assets and liabilities are measured at
the lower of their carrying amount and fair value less costs to sell. The criteria for classification as held for sale are met
only when the sale is highly probable and the business is available for immediate sale in its present condition. Actions
required to complete the sale must indicate that it is unlikely that significant changes will be made to the plan or that the
decision to sell will be withdrawn. Management must be committed to the sale and completion must be expected within
one year from the date of the classification. Property, plant and equipment and intangible assets are not depreciated
or amortised once classified as held for sale. Assets and liabilities classified as held for sale are presented separately
as current items in the consolidated balance sheet.
A business qualifies as a discontinued operation if it is a component of the Group that either has been disposed of,
or is classified as held for sale, and:
Represents a separate major line of business or geographical area of operations; and
Is part of a single co-ordinated plan to dispose of a separate major line of business or geographical area
of operations.
Discontinued operations are excluded from the results of continuing operations in both the current and prior years and
are presented as a single amount in the consolidated income statement as profit or loss on discontinued operations.
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
243
14 Acquisitions and disposals continued
14.1 Acquisitions
Tritium Software
On 29 October 2024, the Group acquired 100% equity capital and voting rights of Tritium Software, S.L (“Tritium Software”), a
company based in Spain, for a total consideration of £30m. Tritium Software provides a cloud-native, mobile workforce
management solution for field-based sales teams through its main product, Sage Sales Management (previously branded as
ForceManager).
Total
Summary of acquisition £m
Cash consideration 28
Deferred consideration
2
Acquisition-date fair value of consideration 30
Fair value of identifiable net assets
(5)
Goodwill
25
Total
Fair value of identifiable net assets acquired £m
Acquired intangible assets 6
Other net liabilities
(1)
Fair value of identifiable net assets acquired 5
A summary of the acquired intangible assets is set out below:
Useful
Valuation economic life
Acquired intangible assets £m (years)
Customer relationships
1
10
Technology
5
7
Acquired intangible assets
6
Acquired goodwill of £25m comprises the fair value of the acquired control premium, workforce in place and the expected
synergies. The goodwill has been allocated to the Iberia CGU where the underlying benefit arising from the acquisition is
expected to be realised. No goodwill is expected to be deductible for tax purposes. The results of the business are allocated to
the Europe operating segment in line with the underlying operations.
The outflow of cash and cash equivalents on the acquisition is as follows:
Total
£m
Cash consideration
(28)
Cash and cash equivalents acquired
1
Net cash outflow
(27)
Transaction costs of £5m relating to the acquisition have been included in selling and administrative expenses, classified as
other M&A activity-related items within recurring adjustments between underlying and statutory results. These costs relate
to advisory, legal, and other professional services. See note 3.6.
Arrangements have been put in place for retention payments to remunerate employees of Tritium Software for future services.
The total cost of these arrangements will be recognised in future periods over the retention period, contingent on employment.
The consolidated income statement includes revenue and loss after tax relating to Tritium Software for the period since the
acquisition date, of which both are immaterial.
Notes to the consolidated financial statements continued
244
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
14 Acquisitions and disposals continued
14.1 Acquisitions continued
Fyle Technologies
On 24 July 2025, the Group acquired a 100% controlling interest in Fyle Technologies Private Limited (“Fyle”). Fyle provides an
AI-powered expense management platform which transforms how SMBs track and manage expenses, with an existing customer
base in the United States.
Total
Summary of acquisition £m
Cash consideration
56
Deferred consideration 3
Holdback consideration
4
Acquisition-date fair value of consideration
63
Fair value of identifiable net assets (14)
Goodwill
49
Total
Fair value of identifiable net assets acquired £m
Acquired intangible assets 22
Deferred tax liability
(5)
Other net liabilities (3)
Fair value of identifiable net assets acquired 14
A summary of the acquired intangible assets is set out below:
Useful
Valuation economic life
Acquired intangible assets £m (years)
Technology
22
8
Acquired intangible assets
22
Acquired goodwill of £49m comprises the fair value of the acquired control premium, workforce in place and the expected
synergies. The goodwill has been allocated to the North America CGU where the underlying benefit arising from the acquisition
is expected to be realised. No goodwill is expected to be deductible for tax purposes. The results of the business are allocated
to the North America operating segment in line with the underlying operations.
The outflow of cash and cash equivalents on the acquisition is as follows:
Total
£m
Cash consideration
(56)
Cash and cash equivalents acquired
2
Net cash outflow
(54)
Transaction costs of £5m relating to the acquisition have been included in selling and administrative expenses, classified as
other M&A activity-related items within recurring adjustments between underlying and statutory results. These costs relate to
advisory, legal and other professional services. See note 3.6.
Arrangements have been put in place for retention payments to remunerate employees of Fyle for future services, classified as
other M&A activity-related items. The total cost of these arrangements will be recognised in future periods over the retention
period, contingent on employment.
The consolidated income statement includes revenue and loss after tax relating to Fyle for the period since the acquisition
date, of which both are immaterial.
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
245
14 Acquisitions and disposals continued
14.2 Measurement adjustments to business combinations reported using provisional amounts
On 9 September 2024, the Group acquired 100% equity capital and voting rights of Infineo SAS (“Infineo”), for total cash
consideration of £34m.
The net assets acquired and recognised in the financial statements for the year ended 30 September 2024 were based on a
provisional assessment of their fair value while the Group undertook a valuation of the acquired intangible assets. Given the
timing of the acquisition, the acquisition accounting had not been finalised by the date the financial statements for the year
ended 30 September 2024 were approved for issue by the Board of Directors. During the period, the valuation and acquisition
accounting were completed and approved.
The intangible assets identified and subsequently valued as at the date of acquisition include:
Useful
Valuation economic life
Acquired intangible assets £m (years)
Customer relationships
1
10
Technology
8
6
Acquired intangible assets
9
The 2024 comparative information has been adjusted to reflect the adjustment to the provisional amounts.
As a result of the recognition of intangible assets of £9m, there was an increase in the deferred tax liability of £1m and
a corresponding decrease of £8m to goodwill.
Acquired goodwill of £24m comprises the fair value of the acquired control premium, workforce in place and the expected
synergies. The goodwill has been allocated to the France CGU where the underlying benefit arising from the acquisition is
expected to be realised. No goodwill is expected to be deductible for tax purposes. The results of the business are allocated
to the Europe operating segment in line with the underlying operations.
No other adjustments have been made to the provisional fair value of assets and liabilities reported at 30 September 2024,
as set out below:
Previously reported Measurement Final fair
provisional fair values adjustments values
Fair value of identifiable net assets acquired £m £m £m
Intangible assets
9
9
Deferred tax liability
(1)
(1)
Other identifiable net assets
2
2
Fair value of identifiable net assets acquired
2
8
10
Goodwill
32
(8)
24
Total consideration
34
34
The increase in amortisation charge on the intangible assets from the acquisition date to 30 September 2024 was not material
and therefore no adjustment has been made for this. No changes have been identified to the directly attributable-acquisition
related costs which were included during the financial year ended 30 September 2024 in relation to the acquisition.
Notes to the consolidated financial statements continued
246
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
15 Related party transactions
This note provides information about transactions between the Group and its related parties. A group’s related parties
include any entities over which it has control, joint control, or significant influence, and any persons who are members of
its key management personnel.
The Group’s related parties are its subsidiary undertakings and its key management personnel, which comprises the Group’s
Executive Leadership Team members and the Non-executive Directors. Transactions and outstanding balances between the
Company and its subsidiaries within the Group and between those subsidiaries have been eliminated on consolidation and
are not disclosed in this note. Remuneration paid to the Executive Leadership Team is disclosed in note 3.3.
No other related party transactions occurred during the current year or the prior year.
16 Events after the balance sheet date
Acquisition of Criterion Inc
On 2 October 2025, the Group acquired 100% equity capital and voting rights of Criterion Inc (“Criterion”), a company based
in the United States, for fixed initial consideration of £33m and additional variable consideration of up to £16m, linked to the
future performance of the business. Criterion provides a unified human capital management (HCM) platform which will enhance
Sage’s offering to mid-sized businesses.
Due to the timing of the acquisition being after 30 September 2025, the results of Criterion are not included in our financial
statements for the year ended 30 September 2025 and the acquisition accounting has not yet been completed. In line with
IFRS 3, the purchase price accounting for the acquisition will be finalised within 12 months of the acquisition date.
Share buyback programme
On 18 November 2025, The Sage Group plc. approved a share buyback programme of its ordinary shares of up to £300m, which is
expected to commence on 19 November 2025, and end no later than 19 March 2026.
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
247
17 Group undertakings
While we present consolidated results in these financial statements, our structure is such that there are a number of
different operating and holding companies that contribute significantly to the overall result.
Our subsidiaries are located around the world and each contributes to the profits, assets, and cash flow of the Group.
The entities listed below and on the following pages are subsidiaries of the Company or the Group. The Group percentage of
equity capital and voting rights is 100% for all subsidiaries listed below unless indicated otherwise. The results for all of the
subsidiaries have been consolidated within these financial statements.
Country
Name
Registered Office address
Australia
Brightpearl Pty Limited
Suite 60 Level 2, 2 O'Connell Street,
Parramatta NSW 2150, Australia
Australia
Ocrex Australia Pty. Limited
Level 17, 100
Barangaroo Avenue, Barangaroo NSW 2000,
Australia
Australia
Sage Business Solutions Pty Ltd
Level 17, 100
Barangaroo Avenue, Barangaroo NSW 2000,
Australia
Australia
Sage Intacct Australia Pty Limited
Level 17, 100
Barangaroo Avenue, Barangaroo NSW 2000,
Australia
Australia
Snowdrop Systems Pty Ltd
Level 17, 100
Barangaroo Avenue, Barangaroo NSW 2000,
Australia
Austria
Sage GmbH
Stella-Klein-Löw-Weg 15, AT-1020, Wien, Austria
Bahamas
Intelligent Apps Holdings Ltd
#2 Bayside Executive Park, West Bay Street & Blake Road,
Nassau, N.P., The Bahamas, Bahamas
Belgium
Sage S.A.
Rue Picard, 7 boite 100, 1000 Bruxelles Belgique,
Belgium
Botswana
Sage Software Botswana (Pty) Ltd
1
Plot 50371,
Fairground Office Park, Gaborone, Botswana
Canada
Sage Software Canada Ltd
111, 5th Avenue SW, Suite 3100-C, Calgary AB T2P 5L3,
Canada
Colombia
ForceManager Colombia, SAS
CRA 21, Number 134-61 apt 805
Bogotá
France
Sage Holding France SAS
10 Place de Belgique, 92250, La Garenne-Colombes,
Paris, France
France
Sage Overseas Limited (Branch Registration)
10 Place de Belgique, 92250, Le Garenne Colombes,
Paris, France
France
Sage SAS
10 Place de Belgique, 92250, La Garenne-Colombes,
Paris, France
Germany
Best Software (Germany) GmbH
Franklinstraße 61-63 60486, Frankfurt am Main, Germany
Germany
eWare GmbH
Untere Weidenstr. 5, c/o RAè Becker & Koll., 81543,
München, Germany
Germany
Sage bäurer GmbH
Josefstraße 10, 78166, Donaueschingen, Germany
Germany
Sage CRM Solutions GmbH
Franklinstraße 61-63, 60486, Frankfurt am Main,
Germany
Germany
Sage GmbH
Franklinstraße 61-63 60486, Frankfurt am Main, Germany
Germany
Sage Management & Services GmbH
Franklinstraße 61-63 60486, Frankfurt am Main, Germany
Germany
Sage Services GmbH
Karl-Heine-Straße 109-111, 04229, Leipzig, Germany
India
Corecon Technologies India Private Limited
The Atrium at Quark City, Zone-D, Lower Ground Floor,
Plot No. A-45, Industrial Focal Point, Chandigarh Sector
59, Rupnagar, S.A.S.Nagar (Mohali), 160059, Punjab, India
India
Fyle Technologies Private Limited
550, 11th Cross, 2nd Main, MICO Layout, BTM 2nd Stage,
Bengaluru 560 076, Karnataka
India
Intacct Software Private Limited
No 501 & 502, Tower C, 5th Floor, The Millenia, No. 1 & 2,
Murphy Road, Bangalore, Karnataka, 560 008, India
India
Lockstep Network India Pvt. Ltd.
1st and 2nd Flr Sky Loft, Creaticity Mall Opp Golf Course,
Shastrinagar Yerwada, Pune, 411006, India
India
Sage Business Technology (India)
The Atrium at Quark City, Zone -D, Second Floor, A-45,
Private Limited Industrial Focal Point, Phase VIII B, Mohali, 160059, India
Notes to the consolidated financial statements continued
248
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
17 Group undertakings continued
Country
Name
Registered Office address
India
Sage Software India Pvt Ltd (in liquidation)
N-34, Lower Ground Floor, Kalkaji, New Delhi, 110 019,
India
India
VV Finly Technology Pvt. Ltd.
1st Floor, Gopala Krishna Complex, #45/3 Residency
Road, MG Road, Bangaluru, Karnataka- 560025
India
Ireland
Ocrex Limited
Number One, Central Park, Leopardstown, Dublin 18,
Ireland
Ireland
Sage Global Services (Ireland) Limited
Number One, Central Park, Leopardstown, Dublin 18,
Ireland
Ireland
Sage Hibernia Limited
Number One, Central Park, Leopardstown, Dublin 18,
Ireland
Ireland
Sage Irish Finance Company Unlimited
Deloitte House, 29 Earlsfort Terrace, , Dublin 2 DO2 AY28
Company (in liquidation)
Ireland
Sage Technologies Limited
Number One, Central Park, Leopardstown, Dublin 18,
Ireland
Ireland
Sage Treasury Ireland Unlimited Company
1 Central Park, Leopardstown, Dublin 18,
Dublin, D18NH10, Ireland
Israel
Budgeta Technologies Ltd
144
Begin Menachem Rd, Tel Aviv, 6492102, Israel
Italy
Sellf S.r.l. (dissolved 2/10/2025)
Via Sile 41, Roncade, Treviso, Italy
Kenya
Sage Software East Africa Limited
1
114 & 115, 1st Floor, Nivina Towers, LR NO. 1870/IX/96,
Westlands Road, Nairobi, Kenya
Latvia
CakeHR SIA (in liquidation)
Brivibas iela 40-27, Riga, LV-1050, Latvia
Malaysia
Sage Malaysia Business Solutions Sdn. Bhd.
Level 11, 1 Sentral, Jalan Rakyat, Kuala Lumpur Sentral,
50470
Kuala Lumpur, Malaysia
Mexico
ForceManager S de RL de CV
Avenida Cafetales 1702, Hacienda de Coyoacán,,
Coyoacán, CDMX, 04970, Mexico
Morocco
Sage Software SARL
Tour Crystal 1, Niveau 9, Bd Sidi Mohamed Ben Abdellah,
Casablanca, 20030, Morocco
Namibia
Sage Software Namibia (Pty) Ltd
344
Independence Avenue, Windhoek, P O BOX 1571,
Namibia
Nigeria
Sage Software Nigeria Limited
1
Landmark Towers, 5B Water Corporation Road,
Victoria Island, Lagos, Nigeria
Poland
Sage Software Poland sp. z o.o.
ul. Towarowa 28, 00-839, Warsaw, Poland
Portugal
Sage Portugal – Software, S.A.
Edifício Porto Office Park. Avenida de Sidónio Pais, 153,
4.º piso, 4100-467, Porto, Portugal
Romania
Intacct Development Romania SRL
clădirea C-D, The Office, Etaj 1, Cluj-Napoca, Judet Cluj, Bulevardul 21 DECEMBRIE 1989, Nr. 77, camera C.1.2,
Romania
Singapore
Sage Singapore Pte. Ltd.
7 Straits View # 12-00, Marina One East Tower, Singapore,
018936,
Singapore
South Africa
Sage Alchemex (Pty) Ltd
23A Flanders Drive, Mount Edgecombe, Durban, 4321,
South Africa
South Africa
Sage South Africa (Pty) Ltd*
Floor 6 Gateway West, 22 Magwa Crescent, Waterfall 5-1R,
Midrand, Gauteng, 2066, South Africa
Spain
Sage Spain Holdco S.L.
Moraleja Building One – Planta 1, Parque Empresarial de
La Loraleja, Avenida de Europa no19, 28108 Alcobendas,
Madrid, Spain
Spain
Sage Spain SL
1
Moraleja Building One – Planta 1, Parque Empresarial de
La Moraleja, Avenida de Europa no19, 28108 Alcobendas,
Madrid, Spain
Switzerland
Sage Bäurer AG
c/o Legalis Consulting GmbH, Suurstoffi 29, 6343,
Rotkreuz, Switzerland
United Arab Emirates
Sage Software Middle East FZ-LLC
Premises: 116-120, Floor: 01, Building: 11, Dubai,
United Arab Emirates
United Kingdom
Brightpearl Limited
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
249
17 Group undertakings continued
Country
Name
Registered Office address
United Kingdom
ForceManager Ltd (in liquidation)
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
HR Bakery Ltd (in liquidation)
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Interact UK Holdings Limited*
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Ocrex UK Ltd
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Sage (UK) Ltd
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Sage Euro Hedgeco 1
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Sage Euro Hedgeco 2
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Sage Far East Investments Limited
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Sage Global Services Limited
C23 - 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon Tyne,
NE28 9EJ, United Kingdom
United Kingdom
Sage Holding Company Limited*
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage Holdings Limited
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage Irish Investments LLP (in liquidation)
3 Field Court, Gray's Inn, London, WC1R 5EF, United Kingdom
United Kingdom
Sage Irish Investments One Limited
3 Field Court, Gray's Inn, London, WC1R 5EF, United Kingdom
(in liquidation)*
United Kingdom
Sage Irish Investments Two Limited
3 Field Court, Gray's Inn, London, WC1R 5EF, United Kingdom
(in liquidation)*
United Kingdom
Sage Online Holdings Limited
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage Overseas Limited
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage People Limited
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage Treasury Company Limited*
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage US LLP
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage USD Hedgeco 1
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage USD Hedgeco 2
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sage Whitley Limited
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Sagesoft
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United Kingdom
Snowdrop Systems Limited
C23 – 5 & 6 Cobalt Park Way, Cobalt Park, Newcastle upon
Tyne, NE28 9EJ, United Kingdom
United States
Brightpearl, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Fyle, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, Delaware, 19803
United States
Ocrex, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Sage Budgeta, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Sage Global Services US, Inc
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
Notes to the consolidated financial statements continued
250
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
17 Group undertakings continued
Country
Name
Registered Office address
United States
Sage Intacct, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Sage People, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Sage Software Holdings, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Sage Software International, Inc.
425
West Washington Street #4, Suffolk, Suffolk (Independent
City), VA 23434, United States
United States
Sage Software, Inc.
425
West Washington Street #4, Suffolk, Suffolk (Independent
City), VA 23434, United States
United States
Sage Software North America
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Sage Tempus, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Softline Holdings USA, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Softline Software, Inc.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
Softline Software USA, LLC
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
United States
South Acquisition Corp.
Brandywine Plaza, 1521 Concord Pike, Suite 201, Wilmington,
New Castle County, DE 19803, United States
Notes:
* Direct subsidiary.
1 Group holding in the subsidiary is ≥99% and <100%.
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
251
COMPANY
STATEMENTS
Company financial statements
253 Company balance sheet
254 Company statement of changes in equity
255 Company accounting policies
Notes to the Company financial statements
257 1. Dividends
257 2. Investments
257 3. Cash and cash equivalents
257 4. Debtors
258 5. Trade and other creditors
258 6. Borrowings
258 7. Equit y
252
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Note
2025
£m
2024
(restated)*
£m
Non-current assets
Investments 2 3,088 3,088
Debtors 4
437 417
Deferred tax assets
3 2
3,528 3,507
Current assets
Cash and cash equivalents 3 1 21
Debtors 4
1,229 1,229
1,230 1,250
Current liabilities
Trade and other creditors 5 (52) (35)
Non-current liabilities
Borrowings 6 (1,477) (1,157)
Net assets 3,229 3,565
Capital and reserves
Called up share capital 7.1 11 11
Share premium account
548 548
Other reserves 7.2
(406) (456)
Profit and loss account
3,076 3,462
Total shareholders’ funds
3,229 3,565
* The comparative balance sheet at 30 September 2024 has been restated as discussed within “Company accounting policies”
The Company’s profit for the year was £420m (2024: £58m).
The financial statements on pages 253 to 259 were approved by the Board of Directors on 18 November 2025 and are signed on its
behalf by:
Jonathan Howell
Chief Financial Officer
Company’s registered number 02231246
Company balance sheet
At 30 September 2025
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THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
253
Attributable to owners of the parent
Called up
share
capital
£m
Share
premium
£m
Other
reserves
£m
Profit and
loss account
£m
Total
equity
£m
At 1 October 2024 11 548 (456) 3,462 3,565
Profit for the year 420 420
Total comprehensive income for the year ended
30 September 2025
420 420
Transactions with owners:
Employee share option scheme—value of employee services 51 51
Vesting of share awards and exercise of share options
50 (41) 9
Share buyback programme
(609) (609)
Dividends paid to owners of the parent
(207) (207)
Total transactions with owners for the year ended
30 September 2025
50 (806) (756)
At 30 September 2025 11 548 (406) 3,076 3,229
Attributable to owners of the parent (restated)*
Called up
share capital
£m
Share
premium
£m
Other
reserves
£m
Profit and
loss account
£m
Total
equity
£m
At 1 October 2023 12 548 (452) 3,939 4,047
Profit for the year – – – 58 58
Total comprehensive income for the year ended
30 September 2024
– – – 58 58
Transactions with owners:
Employee share option scheme—value of employee services 56 56
Vesting of share awards and exercise of share options 50 (41) 9
Purchase of shares by Employee Benefit Trust (55) (55)
Cancellation of ordinary shares (1) 1
Share buyback programme (351) (351)
Dividends paid to owners of the parent (199) (199)
Total transactions with owners for the year ended
30 September 2024
(1) – (4) (535) (540)
At 30 September 2024 11 548 (456) 3,462 3,565
* The comparative statement of changes in equity for the year ended 30 September 2024 has been restated as discussed within “Company accounting policies”
Company statement of changes in equity
254
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Statement of compliance
These financial statements were prepared in accordance with Financial Reporting Standard 102 (FRS 102) “The Financial
Reporting Standard applicable in the UK and Republic of Ireland”.
Basis of accounting
These financial statements are prepared on the going concern basis, under the historical cost convention, and in accordance
with the Companies Act 2006. The going concern basis is set out in note 1 of the Group consolidated financial statements.
A summary of the more important Company accounting policies, which have been consistently applied to all periods presented,
is set out below.
The Sage Group plc. (the “Company”), a public company limited by shares, is deemed a qualifying entity under FRS 102, and so
may take advantage of the reduced disclosures permitted under the standard. As a result, the following disclosures have not
been provided:
A statement of cash flows and related disclosures under Section 7 Statement of Cash Flows and Section 3 Financial
Statement Presentation paragraph 3.17(d);
Disclosures about financial instruments under Section 11 Basic Financial Instruments and Section 12 Other Financial
Instruments Issues paragraphs 12.26 (in relation to those cross-referenced paragraphs from which a disclosure exemption
is available), 12.27, 12.29(a), 12.29(b), and 12.29A; this exemption is permitted as equivalent disclosures are included in the
consolidated financial statements;
Disclosures about share-based payments under Section 26 Share-based Payment paragraphs 26.18(b), 26.19 to 26.21 and
26.23; this exemption is permitted as the Company is an ultimate parent, the share-based payment arrangements concern
its own equity instruments, its separate financial statements are presented alongside the consolidated financial
statements of The Sage Group plc. and equivalent disclosures are included in those consolidated financial statements; and
Key management personnel compensation in total under Section 33 Related Party Disclosures paragraph 33.7.
In the Company’s financial statements for the year ended 30 September 2024, the amount paid of £351m relating to a share
buyback was disclosed as a component of treasury shares. As the shares were cancelled upon repurchase, £351m should
have been deducted from the profit and loss reserve. An adjustment has been recognised in these financial statements.
The comparative disclosures in these financial statements have been adjusted as set out in the Company balance sheet,
the Company statement of changes in equity and note 7.2 “Other reserves”. There is no impact on the Group’s consolidated
financial statements.
Foreign currencies
The Company is a UK registered company with both a functional and presentational currency of sterling. Monetary assets and
liabilities expressed in foreign currencies are translated into sterling at rates of exchange prevailing at the balance sheet date.
Transactions in foreign currencies are converted into sterling at the rate prevailing at the dates of the transactions.
All differences on exchange are taken to the profit and loss account.
Investments
Investments are stated at cost less provision for any diminution in value. Any impairment is charged to the profit and loss
account as it arises.
Company profit and loss account
No profit and loss account is presented for the Company as permitted by section 408 of the Companies Act 2006.
Details of the average number of people employed by the Company and the staff costs incurred by the Company are as follows:
Average monthly number of people employed (including Directors)
2025
number
2024
number
By segment:
UKIA 12 14
Staff costs
2025
£m
2024
£m
Wages and salaries 5 5
Social security costs 2 2
7 7
Staff costs are net of recharges to other Group companies.
Company accounting policies
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
255
Auditor’s remuneration
The audit fees payable in relation to the audit of the financial statements of the Company are £47,000 (2024: £50,600).
Directors’ remuneration
Details of the remuneration of Executive and Non-executive Directors and their interest in shares and options of the Company
are given in the audited part of the Directors’ Remuneration Report on pages 117 to 151.
Share-based payments
The Company issues equity-settled share-based payments to certain employees and employees of its subsidiaries. Equity-
settled share-based payments granted to employees of the Company are measured at fair value (excluding the effect of non-
market-based vesting conditions) at the date of grant. The fair value determined at the grant date of the equity-settled share-
based payments is expensed on a straight-line basis over the vesting period, based on the Company’s estimate of the shares
that will eventually vest allowing for the effect of non-market-based vesting conditions.
Fair value is measured using the Black-Scholes or the Monte Carlo pricing models. The expected life used in the model
has been adjusted based on management’s best estimate, for the effects of non-transferability, exercise restrictions
and behavioural considerations.
The Company also provides certain employees and employees of its subsidiaries with the ability to purchase the Company’s
ordinary shares at a discount to the current market value at the date of the grant. For awards made to its own employees,
the Company records an expense, based on its estimate of the discount related to shares expected to vest, on a straight-line
basis over the vesting period.
At the end of each reporting period, the entity revises its estimates for the number of options expected to vest. It recognises the
impact of the revision to original estimates, if any, in the profit and loss account, with a corresponding adjustment to equity.
For awards made to subsidiary employees, the fair value of awards made is recognised by the Company through the profit and
loss account. Intergroup recharges to the employing subsidiary, up to the fair value of awards made to employees of that
subsidiary, subsequently reverse the decrease to the profit and loss account.
The proceeds received net of any directly attributable transaction costs are credited to share capital (nominal value) and share
premium when the options are exercised.
Financial instruments
The Company only enters into basic financial instrument transactions that result in the recognition of basic financial assets
and liabilities, including trade and other receivables and payables and loans to and from related parties. These transactions are
initially recorded at transaction price, unless the arrangement constitutes a financing transaction where the transaction is
measured at the present value of the future receipt discounted at a market rate of interest, and subsequently recognised at
amortised cost.
Financial assets
At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of
impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value
of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised
in comprehensive income or expense.
Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled,
or (b) substantially all the risks and rewards of the ownership of the asset are transferred to another party, or (c) control of the
asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an unrelated third party
without imposing additional restrictions.
Financial liabilities
Financial liabilities are derecognised when the liability is extinguished, that is when the contractual obligation is discharged,
cancelled or expired.
Dividends
Dividends are recognised through equity when approved by the Company’s shareholders or on payment, whichever is earlier.
Employee Benefit Trust
The Company’s Employee Benefit Trust is considered an extension of the Company and therefore forms part of these
financial statements.
Company accounting policies continued
256
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
1 Dividends
2025
£m
2024
£m
Final dividend paid for the year ended 30 September 2024 of 13.50p per share 135
(2024: final dividend paid for the year ended 30 September 2023 of 12.75p per share) 129
Interim dividend paid for the year ended 30 September 2025 of 7.45p per share
72
(2024: interim dividend paid for the year ended 30 September 2024 of 6.95p per share)
70
207 199
In addition, the Directors are proposing a final dividend in respect of the financial year ended 30 September 2025 of 14.40p per
share which will absorb an estimated £138m of shareholders’ funds. The Company’s distributable reserves are sufficient
to support the payment of this dividend. If approved at the AGM on 5 February 2026 the dividend will be paid on 10 February
2026 to shareholders who are on the register of members on 9 January 2026. These financial statements do not reflect this
proposed dividend payable.
2 Investments
Equity interests in subsidiary undertakings are as follows:
2025
£m
2024
£m
Cost 3,097 3,097
Provision for diminution in value (9) (9)
Net book value
3,088 3,088
The Directors believe that the carrying value of the investments is supported by their underlying net assets.
Subsidiary undertakings, included in the Group financial statements for the year ended 30 September 2025, are shown in note 17
of the Group financial statements. All of these subsidiary undertakings are wholly owned, unless otherwise indicated in note 17
of the Group financial statements. Subsidiaries are engaged in the development, distribution, and support of business
management software and related products and services for small and medium-sized businesses.
All subsidiaries’ results are included in the Group financial statements. The accounting reference date of all subsidiaries
is 30 September.
3 Cash and cash equivalents
2025
£m
2024
£m
Cash and cash equivalents 1 21
4 Debtors
2025
£m
2024
£m
Prepayments and accrued income 1
Amounts owed by Group undertakings 1,662 1,646
Current tax assets
3
1,666 1,646
Of amounts owed by Group undertakings £437m (2024: £417m) is due greater than one year. Amounts owed by Group
undertakings are unsecured and attract a rate of interest of 3.8% and SONIA plus 1.6% respectively (2024: 3.8% and
SONIA plus 1.6%).
Notes to the Company financial statements
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
257
5 Trade and other creditors
2025
£m
2024
£m
Amounts owed to Group undertakings 1
Accruals 51 35
52 35
Amounts owed to Group undertakings are unsecured and non-interest bearing.
6 Borrowings
2025
£m
2024
£m
Sterling denominated bond notes 1,041 743
Euro denominated bond notes 436 414
1,477 1,157
During the year, bond notes were issued in March 2025 for a nominal amount of £300m with a maturity date of March 2037.
Net cash proceeds from the issuance were £297m. For further information, see note 11.4 of the Group consolidated
financial statements.
7 Equity
7.1 Called up share capital
Issued and fully paid ordinary shares of 1
4/77
pence each
2025
shares
2025
£m
2024
shares
2024
£m
At 1 October 1,071,499,517 11 1,100,789,295 12
Cancellation of shares* (48,209,390) (29,289,778) (1)
At 30 September
1,023,290,127 11 1,071,499,517 11
Note:
* Cancellation of shares in the current year resulted in a reduction of the nominal value of ordinary shares of less than £1m.
See note 13.1 of the Group consolidated financial statements.
7.2 Other reserves
Treasury
share
reserve
£m
Merger
reserve
£m
Capital
redemption
reserve
£m
Total other
reserves
£m
At 1 October 2024 (520) 61 3 (456)
Vesting of share awards and exercise of share options 50 50
At 30 September 2025
(470) 61 3 (406)
Treasury
share reserve
(restated)*
£m
Merger
reserve
£m
Capital
redemption
reserve
£m
Total other
reserves
(restated)*
£m
At 1 October 2023 (515) 61 2 (452)
Vesting of share awards and exercise of share options 50 50
Cancellation of ordinary shares 1 1
Purchase of shares by Employee Benefit Trust (55) (55)
At 30 September 2024 (520) 61 3 (456)
Note:
* The comparative treasury share reserve for the year ended 30 September 2024 has been restated as discussed within “Company accounting policies”.
Notes to the Company financial statements continued
258
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
7 Equity continued
7.2 Other reserves continued
Treasury shares
Purchase of treasury shares
At 30 September 2025, the Company held 59,869,507 (2024: 66,725,007) treasury shares.
During the year, the Company agreed to satisfy the vesting of certain share awards, utilising a total of 6,855,500 (2024: 7,181,463)
treasury shares.
Shares purchased under the Company’s buyback programme are either cancelled or are retained in treasury and reissued in
the future. Where the shares are retained as treasury shares, they represent a deduction from equity attributable to owners
of the Company.
On 19 November 2024, the Company entered into a non-discretionary share buyback programme to purchase up to £400m of its
own shares. As announced on 15 May 2025, the programme was extended by up to £200m. The extended programme completed in
July 2025, for a total consideration of £600m plus expected associated fees and taxes, corresponding to the £609m recognised
through retained earnings at the balance sheet date, of which £605m was paid in the current year.
During the year, the Company repurchased a total of 48,209,390 ordinary shares as part of the programme, all of which were
subsequently cancelled.
In the prior year, the Company purchased a total of 29,289,778 ordinary shares as part of a non-discretionary share buyback
programme entered into on 22 November 2023 and completed in April 2024. Consideration of £348m for this share buyback
programme was paid in the prior year.
Employee Benefit Trust
The Employee Benefit Trust (EBT) holds shares in the Company and was set up for the benefit of Group employees. The EBT
purchases the Company’s shares in the market or is gifted these by the Company for use in connection with the Group’s share-
based payments arrangements. Once purchased, shares are not sold back into the market unless required to settle employee tax
liabilities in respect of their share awards. The EBT holds 8,064,848 ordinary shares in the Company (2024: 8,473,802) at a cost of
£72m (2024: £77m) with £nil of shares purchased during the year (2024: £55m), funded by the Company, and a nominal value of
£nil (2024: £nil).
During the year, the EBT utilised 420,118 shares it held to satisfy the vesting of certain share awards (2024: 1,381,398).
The EBT received £nil (2024: £nil) additional funds for future purchase of shares in the market.
The costs of funding and administering the EBT are charged to the profit and loss account of the Company in the period to
which they relate. The market value of the shares of the Company held by the EBT at 30 September 2025 was £89m (2024: £87m).
Governance Report Additional InformationStrategic Report Financial Statements
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
259
ADDITIONAL
INFORMATION
Additional information
261 Glossary
264 Shareholder information
260
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Glossary
Alternative Performance Measures
Alternative Performance Measures are used by the Group to understand and manage performance. These are not defined
underInternational Financial Reporting Standards (IFRS) or UK-adopted International Accounting Standards (UK-IFRS) and
are not intended to be a substitute for any IFRS or UK-IFRS measures of performance but have been included as management
considers them to be important measures, alongside the comparable GAAP financial measures, in assessing underlying
performance. Wherever appropriate and practical, we provide reconciliations to relevant GAAP measures. The table below
sets out the basis of calculation of the Alternative Performance Measures andthe rationale for their use.
Measure Description Rationale
Underlying
(revenue
and profit)
measures
Underlying measures are adjusted to exclude items
which in management’s judgement need to be disclosed
separately by virtue of their size, nature or frequency
toaid understanding of the performance for the year
orcomparability between periods:
Recurring items include purchase price adjustments
including amortisation of acquired intangible assets
and adjustments made to reduce deferred income
arising on acquisitions, acquisition-related items,
and unhedged FX on intercompany balances; and
Non-recurring items that management judge to be
one-off or non-operational such as gains and losses
onthe disposal of assets, impairment charges
andreversals, and restructuring related costs.
Recurring items are adjusted each period irrespective
of materiality to ensure consistent treatment.
Underlying basic EPS is also adjusted for the tax impact
of recurring and non-recurring items.
All prior period underlying measures (revenue and
profit) are retranslated at the current year exchange
rates to neutralise the effect of currency fluctuations.
Underlying measures allow management and
investors to compare performance without
theeffects of foreign exchange movements
orrecurring or non-recurring items.
By including part-period contributions
fromacquisitions, discontinued operations,
disposals and assets held for sale of standalone
businesses in thecurrent and/or prior periods,
the impact of M&A decisions onearnings per
share growth can be evaluated.
Organic
(revenueand
profit) measures
In addition to the adjustments made for Underlying
measures, Organic measures:
Exclude the contribution from discontinued
operations, disposals and assets held for sale
ofstandalone businesses in the current and
priorperiod; and
Exclude the contribution from acquired businesses
until the year following the year of acquisition;
andAdjust the comparative period to present prior
period acquired businesses as if they had been
partofthe Group throughout the prior period.
Acquisitions and disposals where the revenue
andcontribution impact would be immaterial
arenotadjusted.
Organic measures allow management and
investors to understand the like-for-like
revenue and current period margin
performance of the continuing business.
Underlying
CashFlow from
Operations
Underlying Cash Flow from Operations is Underlying
Operating Profit adjusted for non-cash items, net
capital expenditure (excluding business combinations
and similar items) and changes in working capital.
To show the cash flow generated by
theoperations and calculate underlying
cashconversion.
Strategic Report Governance Report Financial Statements
Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
261
Measure Description Rationale
Underlying
CashConversion
Underlying Cash Flow from Operations divided
byUnderlying (as reported) Operating Profit.
Cash conversion informs management and
investors about the cash operating cycle of
the business and how efficiently operating
profit is converted into cash.
Underlying
EBITDA
Underlying EBITDA is Underlying Operating Profit
excluding underlying depreciation, amortisation
andshare basedpayments.
Underlying depreciation and amortisation is the
statutory equivalent measure, adjusted for the
amortisation of acquired intangibles. Underlying share
based payments is the statutory equivalent measure,
adjusted for M&A-related share based payment charges
included within other M&A activity related items.
To calculate the Net Debt to underlying
EBITDAleverage ratio and to show
profitability before the impact of
majornon-cashcharges.
Annualised
recurring
revenue
Annualised recurring revenue (“ARR) is the normalised
recurring revenue in the last month of the reporting
period, adjusted consistently period to period, multiplied
by twelve. Adjustments to normalise reported recurring
revenue involve adjusting for certain components (such
asnon-refundable contract sign-up fees) to ensure the
measure reflects that part of the revenue base which
(subject to ongoing use and renewal) can reasonably
beexpected to repeat in future periods.
ARR represents the annualised value ofthe
recurring revenue base that is expected to
becarried into future periods, and its growth
is aforward- looking indicator of reporting
recurring revenue growth.
Renewal Rate
byValue
The ARR from renewals, migrations, upsell and
cross-sell of active customers at the start of the
year,divided by the opening ARR for the year.
As an indicator of our ability to retain and
generate additional revenue from our existing
customer base through upand cross sell.
Free Cash Flow Free Cash Flow is Underlying Cash Flow from
Operationsminus net interest paid, derivative
financialinstruments and income tax paid, and
adjustedfor non-recurring cash items (which
excludesnet proceeds on disposals of subsidiaries)
andprofit and loss foreign exchange movements.
To measure the cash generated by
theoperating activities during the period
thatis available to repay debt, undertake
acquisitions or distribute toshareholders.
% Subscription
Penetration
Underlying software subscription revenue
asapercentage of underlying total revenue.
To measure the migrationour customer
basefromlicence and maintenance
toasubscription relationship.
% Sage
BusinessCloud
Penetration
Underlying recurring revenue from the Sage Business
Cloud as a percentage of the underlying recurring
revenue of the Future Sage Business Cloud Opportunity.
To measure the progress in the migration
ofour revenue base to the Sage Business
Cloudby connecting our solutions to the
cloudand/or migrating our customers to
cloudconnected and cloud native solutions.
Return on
Capital
Employed
(ROCE)
ROCE is calculated as underlying operating profit,
minus amortisation of acquired intangibles, the
resultbeing divided by capital employed, which
istheaverage (of the opening and closing balance
fortheperiod) totalnet assets excluding net debt,
derivative financialinstruments, provisions for
non-recurring costs, financial liability for purchase
ofownshares andtax assets or liabilities.
As an indicator of the current period financial
return on the capital invested in the company.
ROCE is used as an underpin in the FY23, FY24
and FY25 PSP awards.
Net debt Net debt is cash and cash equivalents less current
andnon-current borrowings.
To calculate the Net Debt to underlying
EBITDA leverage ratio and an indicator of
ourindebtedness.
Glossary continued
262
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
AGM
Annual General Meeting
AI
Artificial Intelligence
API
Application Program Interface
CAGR
Compound Annual Growth Rate
CDP
Carbon Disclosure Project
CEO
Chief Executive Officer
CFO
Chief Financial Officer
CGU
Cash Generating Unit
CRM
Customer Relationship Management
DTR
Disclosure Guidance and Transparency Rules
EBITDA
Earnings Before Interest Taxes Depreciation and
Amortisation
ED
Executive Director
ELT
Executive Leadership Team
EPS
Earnings Per Share
ERP
Enterprise Resource Planning
EU
European Union
FCF
Free Cash Flow
FY23
Financial year ending 30 September 2023
FY24
Financial year ending 30 September 2024
FY25
Financial year ending 30 September 2025
GHG
Greenhouse Gas
HCM
Human Capital Management
HR
Human Resources
IFRS
International Financial Reporting Standards
ISV
Independent Software Vendor
KPI
Key Performance Indicator
LLM
Large Language Model
LSE
London Stock Exchange
LTIP
Long Term Incentive Plan
ML
Machine Learning
MTD
Making Tax Digital
NED
Non-Executive Director
NPS
Net Promoter Score
PBT
Profit Before Tax
PSP
Performance Share Plan
R&D
Research and Development
SBC
Sage Business Cloud
SaaS
Software as a Service
SSRS
Software & Software Related Services
TSR
Total Shareholder Return
Strategic Report Governance Report Financial Statements
Additional Information
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
263
Financial calendar
1
Annual General Meeting 5 February 2026
Dividend payments
2
FY25 final payable 10 February 2026
Interim payable 3 July 2026
Results announcements
Q1 FY26 trading update 27 January 2026
H1 FY26 interim results 21 May 2026
Q3 FY26 trading update 29 July 2026
FY26 full-year results 19 November 2026
Note:
1. Please note that these dates are provisional and subject to change. Please
access our financial calendar on www.sage.com, which is updated regularly.
2. All dividend payments are subject to Board and, in the case of the final
dividend, shareholders’ approval.
Shareholder and investor information online
More information about our business, products, investors,
media, sustainability, and careers at Sage can be found on
our website at www.sage.com
A dedicated investor information page can be found at
www.sage.com/investors
Enquiries can be directed to Investor Relations via our website.
Electronic shareholder information
Equiniti, the registrar of The Sage Group plc., is able to
notify shareholders by email of the availability of shareholder
information online. Whenever new shareholder information
becomes available, such as Sage’s full-year results, those
shareholders opted in to the scheme will receive an email
notification from Equiniti, enabling them to access, read
and print documents at their convenience.
To take advantage of this service, shareholders should go to
www.shareview.co.uk, where full details of the shareholder
portfolio services are provided. When registering for this
service, shareholders will need to have their 11-character
Shareholder Reference Number to hand, which is shown on
the dividend tax voucher, share certificate or Form of Proxy.
Should shareholders decide at a later date that they do not
want to receive these emails, they may amend their request
by accessing the Shareview Portfolio online and amending
their preferred method of communication.
Annual General Meeting
We consider the Annual General Meeting to be an important
event in our calendar and a significant opportunity to engage
with our shareholders. The 2026 AGM will be held on 5 February
2026. Further details will be set out in the Notice of Annual
General Meeting that accompanies this report and will be
available on our website at www.sage.com.
Advisors
Corporate brokers and financial advisors
J.P. Morgan Cazenove Limited
25 Bank Street, Canary Wharf, London, E14 5JP
Morgan Stanley & Co. International plc
25 Cabot Square, Canary Wharf, London, E14 4QA
Solicitors
Allen Overy Shearman Sterling LLP
One Bishops Square, London, E1 6AD
Principal bankers
Lloyds Bank plc
25 Gresham Street, London, EC2V 7HN
Independent auditor
KPMG LLP
15 Canada Square, London, E14 5GL
Registrars
Equiniti Limited
Highdown House, Yeoman Way, Worthing,
West Sussex, BN993HH
www.shareview.co.uk
Tel: +44 (0)371 384 2030
Lines are open 8.30 am to 5.30 pm
UK time, Monday to Friday (excluding
public holidays in England and Wales).
The Sage Group plc.
Registered Office:
C235 & 6 Cobalt Park Way, Cobalt Park,
Newcastle Upon Tyne, United Kingdom, NE28 9EJ
Registered in England Company number 02231246
Shareholder information
264
THE SAGE GROUP PLC. ANNUAL REPORT AND ACCOUNTS 2025
Consultancy, design and production
www.luminous.co.uk
www.sage.com
The Sage Group plc.
C235 & 6 Cobalt Park Way,
Cobalt Park,
Newcastle upon Tyne,
NE28 9EJ.
Registered in England
Company number 2231246
Sage exists to knock down barriers so everyone
canthrive, starting with the millions of small and
mid-sized businesses (SMBs) served by us, our partners
andaccountants. Customers trust our finance, HR
andpayroll software tomake work and money flow.
Bydigitalising business processes and relationships
withcustomers, suppliers, employees, banks and
governments, our AI-powered platform connects SMBs,
removing friction and delivering insights. Knocking
downbarriers also means we use ourtime, technology
andexperience to tackle digital inequality, economic
inequality and the climate crisis.