Nice One Beauty Digital Marketing Co. announces its Annual Financial results for the period ending on 2024-12-31

Element List	Current Year	Previous Year	%Change
Sales/Revenue	1,003,513	782,355	28.27
Gross Profit (Loss)	269,179	216,555	24.3
Operational Profit (Loss)	78,952	35,752	120.83
Net profit (Loss)	71,745	32,624	119.91
Total Comprehensive Income	70,945	32,190	120.39
Total Shareholders Equity (after Deducting Minority Equity)	185,858	112,671	64.96
Profit (Loss) per Share	0.65	0.3
All figures are in (Thousands) Saudi Arabia, Riyals

Element List	Amount	Percentage of the capital (%)
Profit (Losses) Resulting From The Change In Investment Propertie’s Fair Value	-	-
Accumulated Losses	-	-
All figures are in (Thousands) Saudi Arabia, Riyals

Element List	Explanation
The reason of the increase (decrease) in the sales/ revenues during the current year compared to the last year	Revenue grew by 28.27%, reaching SAR 1,003.51 million in 2024, driven by a 31% increase in orders. This growth came from a mix of new customer acquisition, repeat customers, and an expanded product range, which attracted a wider customer base and improved customer retention.
The reason of the increase (decrease) in the net profit during the current year compared to the last year is	Net profit increased by 119.91%, rising from SAR 32.62 million in 2023 to SAR 71.74 million in 2024, driven by several key factors:

- The Company achieved a gross profit margin of 26.82% in 2024, slightly down from 27.68% in 2023, mainly due to changes in the sales mix. Furthermore, logistics optimization and inventory management efficiencies contributed to enhanced operational performance, improving overall efficiency.

- Operating profit margin increased to 7.87% in 2024 from 4.57% in 2023. This was attributed to enhanced marketing efficiencies, with marketing expenses strategically directed towards channels with higher returns. Additionally, administrative cost optimization contributed positively toward higher operating profit margin Statement of the type of external auditor's report Unmodified opinion Comment mentioned in the external auditor’s report, mentioned in any of the following paragraphs (other matter, conservation, notice, disclaimer of opinion, or adverse opinion) N/A Reclassification of Comparison Items N/A Additional Information N/A

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