4193 · 02/11/2025 08:06:15 · Announcement #91110 · View on Saudi Exchange

Nice One Beauty Digital Marketing Co. announces its Interim Financial results for the Period Ending on 2025-09-30 ( Nine Months )

Element ListCurrent QuarterSimilar quarter for previous year%ChangePrevious Quarter% Change
Sales/Revenue 255,434.429237,653.2927.481192,342.42332.801
Gross Profit (Loss) 67,610.27263,199.1156.97950,307.21534.394
Operational Profit (Loss) 7,945.40627,436.391-71.04-166.475-
Net profit (Loss) 5,920.24725,813.152-77.064-1,287.27-
Total Comprehensive Income 5,737.61125,813.152-77.772-386.37-
All figures are in (Thousands) Saudi Arabia, Riyals
Element ListCurrent PeriodSimilar period for previous year%Change
Sales/Revenue 772,747.485696,477.43810.95
Gross Profit (Loss) 199,185.935200,217.09-0.515
Operational Profit (Loss) 34,692.42771,258.08-51.314
Net profit (Loss) 28,757.13965,878.812-56.348
Total Comprehensive Income 29,385.42365,878.812-55.394
Total Shareholders Equity (after Deducting Minority Equity) 405,949.825178,549.335127.36
Profit (Loss) per Share 0.250.6
All figures are in (Thousands) Saudi Arabia, Riyals
Element ListAmountPercentage of the capital (%)
Profit (Losses) Resulting From The Change In Investment Propertie’s Fair Value --
Accumulated Losses --
All figures are in (Thousands) Saudi Arabia, Riyals
Element ListExplanation
The reason of the increase (decrease) in the sales/ revenues during the current quarter compared to the same quarter of the last year is The increase in revenue was mainly driven by higher order volumes supported by targeted marketing initiatives and own brands expansion, along with the rollout of offline retail stores that enhanced market reach and contributed to overall sales growth.
The reason of the increase (decrease) in the net profit during the current quarter compared to the same quarter of the last year is The Company maintained its gross profit margin through optimized pricing, improved sourcing strategies, and a higher contribution from own brands, reflecting the resilience of its core business operations. The decline in net profit primarily driven by increase in selling and marketing activities to focus on market share, in addition to initial costs associated with offline expansion, which is going through ramp-up period and expected to deliver long-term value as the business scales.
The reason of the increase (decrease) in the sales/ revenues during the current quarter compared to the previous one is Revenue growth was primarily driven by higher order volumes supported by an enhanced pricing strategy that improved conversion rates, along with the expansion of the offline retail segment, which contributed to overall sales growth across channels.
The reason of the increase (decrease) in the net profit (loss) during the current quarter compared to the previous one is Net profit improved in Q3 2025, reaching SAR 5.9 million compared to a net loss of SAR 1.3 million in Q2 2025. This improvement was mainly driven by higher sales and gross profit, supported by the expansion of offline retail segment, enhanced pricing strategies, and stronger operational performance across all channels.
The reason of the increase (decrease) in the sales/ revenues during the current period compared to the same period of the last year is Sales increased primarily due to higher order volumes and the continued expansion of own brands, demonstrating strong customer engagement, expanding market reach, and effective execution of the Company’s growth strategy.
The reason of the increase (decrease) in the net profit during the current period compared to the same period of the last year is Net profit impacted with the initial overheads related to the Company’s expansion phase, primarily from offline store rollouts, increased marketing activities, and key talent recruitment to support scaling operations. These are strategic investments designed to strengthen market presence, enhance execution capability, and position the Company for long-term growth.
Statement of the type of external auditor's report Unmodified conclusion
Comment mentioned in the external auditor’s report, mentioned in any of the following paragraphs (other matter, conservation, notice, disclaimer of opinion, or adverse opinion) N.a
Reclassification of Comparison Items EPS is Restated
Additional Information -

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