Corporate | 9 May 2003 13:05

DCI Database english

Market Leader in Motorcycle Accessories Gives Six-Figure Contract to DCI AG Corporate-news announcement sent by DGAP. The sender is solely responsible for the contents of this announcement. ——————————————————————————– DCI TradeManager expands multi-channel strategy Starnberg, May 8, 2003. To boost its sales revenue, Detlev Louis GmbH has made a decision to bank on DCI TradeManager and the .tma format. The Hamburg motor- cycle company already markets its products via fifty-five branch offices, mail- order houses and the Internet. Now it will include the DCI solution as an additional sales channel. In this way, Louis aims to make its product portfolio available in an inno-vative way to an even larger target group. Louis GmbH already has years of experience as a multi-channel supplier. By combining its various sales channels (branch offices, mail-order houses and webshop), the company has become Europe’s largest mail-order supplier of motorcycle clothing, spare parts and accessories and the market leader in Germany. To reach even more new customers among motorcycle buffs and to offer greater informa-tion and purchasing options to its existing customers, Louis GmbH has also decided to distribute its portfolio in .tma format with the associated browser, DCI TradeManager. The company also plans to test the download potential via portals to further improve its cus-tomer appeal. Louis GmbH has also shown interest in a cluster solution that bundles the product cata-logs of complementary mail-order houses. The mutual distribution of the cluster by all participating companies, whether on CD or by downloading as a “virtual cluster,” represents a new, efficient and inexpensive way to acquire new customers and to enhance customer loyalty. Once seeing the product data in .tma format and discussing the various distribution options, Louis GmbH was convinced. The DCI solution is exactly what they were looking for and exactly what they need, so Günther Albrecht, partner and managing director of Detlev Louis GmbH. end of message, (c)DGAP 09.05.2003 ——————————————————————————– WKN: 529 530; ISIN: DE0005295307; Index: Listed: Geregelter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin- Bremen, Düsseldorf, Hannover, München und Stuttgart 091305 Mai 03