Ad-hoc | 22 November 2005 16:34

Beiersdorf AG: Beiersdorf plans realignment of its consumer supply chain

Ad hoc announcement transmitted by DGAP. The issuer is solely responsible for the content of this announcement. —————————————————————————— Beiersdorf plans realignment of its consumer supply chain In the context of changing market conditions and as part of its recently published Consumer Business Strategy, Beiersdorf AG plans a realignment of its consumer supply chain operation. Beiersdorf AG’s Supervisory Board approved the framework for this realignment in its meeting today. A special focus will be to develop an optimised and therefore more efficient production and logistics network. In this context the Company assumes that a reduction of European production and warehouse locations and related job reductions will be necessary. Specific initiatives have not yet been decided; Beiersdorf AG is currently conducting further analyses. Decisions about specific initiatives are not expected before next year, 2006. At the current stage, the Company estimates that it can achieve cost savings of around EUR 100 million per year and expects total extraordinary one-off costs of about EUR 220 million over the years 2006 to 2008. The realignment of the supply chain will further strengthen Beiersdorf AG’s competitive position and drive growth through investments in its brands. Beiersdorf Aktiengesellschaft Unnastraße 48 20245 Hamburg Deutschland ISIN: DE0005200000 (MDAX) WKN: 520000 Listed: Amtlicher Markt in Frankfurt (Prime Standard) und Hamburg; Freiverkehr in Berlin-Bremen, Düsseldorf, Hannover, München und Stuttgart End of ad hoc announcement (c)DGAP 22.11.2005