Corporate | 20 November 2006 10:00
bmp AG: bmp is participating in nugg.ad
Corporate news transmitted by DGAP – a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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bmp AG: bmp is participating in nugg.ad
Berlin, 20. November 2006
bmp AG (ISIN DE0003304200) has acquired a 17.5% interest in nugg.ad AG of
Berlin.
nugg.ad, a Berlin-based media company that was founded in May 2006, is
receiving growth capital for broad market entry from bmp AG and from IBB
Beteiligungsgesellschaft mbH. Its founders, Frank Wagner, Stephan Noller
and Stanford Professor Andreas Weigend, retain controlling ownership of the
company. Co-investor is VC Fonds, which is managed by IBB
Beteiligungsgesellschaft mbH in Berlin.
nugg.ad concentrates its activities in what are referred to as ‘Targeting
Technologies’, which make it possible for a Web site to channel appropriate
advertising in real time to each of its individual visitors. nugg.ad is
thus the first service provider in Europe to combine survey-supported
marketing research with technical analysis of user behaviour. This results
in ‘Predictive Targeting’, which leads to a demonstrable improvement in
media campaign visibility and acceptance. This is of particular interest to
advertisers and marketers in the consumer goods sector.
United Internet and TNS Infratest are the first customers for the
ten-member team of founders with headquarters in Berlin. The technology is
currently being tested by a number of large marketing companies.
‘We are pleased with this new investment: Working together with a team of
experienced founders and employees, we are once again tackling an extremely
exciting subject with excellent prospects for success. nugg.ad offers at
the same time not only relevance but also efficiency, both of which are
maxims for current developments in the Internet,’ declared Jens Spyrka, the
bmp AG Partner responsible for this new investment.
This investment on the part of bmp takes place against a background of
explosive increases in online media budgets. It is primarily brand-name
marketers who are beginning to shift advertising budgets from analogue to
digital media. The result: The turnover of the leading online marketers in
Germany in the area of banners alone rose by 58 percent in the first three
quarters of 2006. Even though Internet usage already accounts for 12 per
cent of the entirety of media utilisation in Germany, only 5 percent of the
budget is currently being directed to online efforts (Statistics: OVK).
About bmp AG:
As an internationally active company in the Private Equity Asset Manager,
bmp invests its own funds directly into equity investment while at the same
time acting as a Funds Manager for others. bmp provides its trade
investments not only with capital but also with the advantages of ten years
of comprehensive business development know-how. With the experience it has
gained from more than 80 trade investments of its own, 11 Initial Public
Offerings and more than 20 trade sales from its portfolio, bmp is numbered
among the most competent venture capital companies in Germany and Poland.
For further information:
bmp AG
Corinna Riewe
Investor Relations
E-mail: criewe@bmp.com
Schlüterstraße 38
10629 Berlin
Tel: 030-20 30 5-567
Fax: 030-20 30 55 55
Internet: www.bmp.com
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information purposes.
(c)DGAP 20.11.2006
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Language: English
Issuer: bmp AG
Schlüterstraße 38
10629 Berlin Deutschland
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-532
E-mail: ir@bmp.com
WWW: www.bmp.com
ISIN: DE0003304200
WKN: 330420
Indices:
Listed: Amtlicher Markt in Frankfurt (Prime Standard); Freiverkehr in
Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf;
Foreign Exchange(s) Warschau
End of News DGAP News-Service
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